Act-On

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About Act-On
Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides you with insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate...
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Act-On
Marketing Made Personal.
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3 Questions
According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019. Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app. However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more. Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience. Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience: Area Age Gender With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience? Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc. Which are the most popular game engines? Let’s explore! Unity Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features. It allows you to import files from various 3D applications such as Maya. Unity allows you to purchase a wide range of assets from their store. Has tutorials to refer to when building your gaming app. Unity facilitates support for Android as well as iOS. Unreal Engine Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages. Endorses a user-friendly interface It allows you to test your game within the platform. Facilitates a wide range of 3D graphics to help you make your game look more visually appealing Unreal Engine supports Android and iOS applications. Corona SDK Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple. Corona SDK has a massive community for support as and when required. Corona SDK supports iOS as well as Android. The platforms marketplace makes several plugins available for you to incorporate into your gaming app.
According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019. Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app. However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more. Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience. Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience: Area Age Gender With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience? Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc. Which are the most popular game engines? Let’s explore! Unity Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features. It allows you to import files from various 3D applications such as Maya. Unity allows you to purchase a wide range of assets from their store. Has tutorials to refer to when building your gaming app. Unity facilitates support for Android as well as iOS. Unreal Engine Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages. Endorses a user-friendly interface It allows you to test your game within the platform. Facilitates a wide range of 3D graphics to help you make your game look more visually appealing Unreal Engine supports Android and iOS applications. Corona SDK Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple. Corona SDK has a massive community for support as and when required. Corona SDK supports iOS as well as Android. The platforms marketplace makes several plugins available for you to incorporate into your gaming app.

According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019.

Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app.

However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more.

Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience.

Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience:

  • Area
  • Age
  • Gender

With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience?

Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc.

Which are the most popular game engines? Let’s explore!

Unity

Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features.

  • It allows you to import files from various 3D applications such as Maya.
  • Unity allows you to purchase a wide range of assets from their store.
  • Has tutorials to refer to when building your gaming app.
  • Unity facilitates support for Android as well as iOS.

Unreal Engine

Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages.

  • Endorses a user-friendly interface
  • It allows you to test your game within the platform.
  • Facilitates a wide range of 3D graphics to help you make your game look more visually appealing
  • Unreal Engine supports Android and iOS applications.

Corona SDK

Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple.

  • Corona SDK has a massive community for support as and when required.
  • Corona SDK supports iOS as well as Android.
  • The platforms marketplace makes several plugins available for you to incorporate into your gaming app.
For IT service industries, the value chain consists of more inputs and outputs than retail or manufacturing. IT services are intangible, so value addition must happen with every activity throughout the process. Outsourcing is the latest trend at the moment, and it has also provided opportunities to save money and time on projects that will boost business profits.Outsourcing is the process in which a business subcontracts out a portion of the company’s activities to a third-party. Outsourcing incorporates subcontracting parts of an organization’s value-chain, to other companies or contractors that specialize in those specific activities. These activities involve various aspects such as steps in the design, supply, production, marketing, sales, and services. The client company hires multiple companies to perform specific tasks in the value-chain on its behalf. Most of the time, the work is performed under the name of the client.The type of outsourcing tasks includes value chain activities such as human resource management, facilities management, supply chain management, accounting, customer support & service, marketing, computer-aided designing, research, design, content writing, engineering, diagnostic services, and legal documentation. With the evolution in the technology sector, more and more tasks are getting outsourced. The companies should prefer and focus on saving time and money as these are the most vital aspects of any business.However, the company must always weigh the pros and cons of outsourcing before implementing this practice to their business. In short, outsourcing should be considered as a tool and should only be utilized when required the most.Let’s consider some of the examples of value chain activities performed by IT companies:Many organizations worldwide have started outsourcing their IT requirements right from developing a new app to maintaining the latest IT infrastructure. This is because some companies believe outsourcing is the less expensive way to ensure that servers keep running. Emails are delivered without managing it manually and paying for an entire department. Similarly, when a company wants to develop a product and hand it over to the team of experts but does not prefer to perform the task in-house; thereby saving their loads of time and capital. However, businesses still have to monitor that the contractor is fulfilling all the business requirements and expectations.Outsourcing ExamplesMany businesses already outsource some of these tasks without having a complete understanding of it. For instance, many organizations use Gmail for their email systems, by enabling the technical knowledge on Google instead of their in-house IT department. It might take a bit of experience to set up and use the Gmail platform, but it’s not as technologically driven as setting up in-house mail servers.Hence, IT companies have chosen various value chain activities, as mentioned above, to outsource their business processes.
For IT service industries, the value chain consists of more inputs and outputs than retail or manufacturing. IT services are intangible, so value addition must happen with every activity throughout the process. Outsourcing is the latest trend at the moment, and it has also provided opportunities to save money and time on projects that will boost business profits.Outsourcing is the process in which a business subcontracts out a portion of the company’s activities to a third-party. Outsourcing incorporates subcontracting parts of an organization’s value-chain, to other companies or contractors that specialize in those specific activities. These activities involve various aspects such as steps in the design, supply, production, marketing, sales, and services. The client company hires multiple companies to perform specific tasks in the value-chain on its behalf. Most of the time, the work is performed under the name of the client.The type of outsourcing tasks includes value chain activities such as human resource management, facilities management, supply chain management, accounting, customer support & service, marketing, computer-aided designing, research, design, content writing, engineering, diagnostic services, and legal documentation. With the evolution in the technology sector, more and more tasks are getting outsourced. The companies should prefer and focus on saving time and money as these are the most vital aspects of any business.However, the company must always weigh the pros and cons of outsourcing before implementing this practice to their business. In short, outsourcing should be considered as a tool and should only be utilized when required the most.Let’s consider some of the examples of value chain activities performed by IT companies:Many organizations worldwide have started outsourcing their IT requirements right from developing a new app to maintaining the latest IT infrastructure. This is because some companies believe outsourcing is the less expensive way to ensure that servers keep running. Emails are delivered without managing it manually and paying for an entire department. Similarly, when a company wants to develop a product and hand it over to the team of experts but does not prefer to perform the task in-house; thereby saving their loads of time and capital. However, businesses still have to monitor that the contractor is fulfilling all the business requirements and expectations.Outsourcing ExamplesMany businesses already outsource some of these tasks without having a complete understanding of it. For instance, many organizations use Gmail for their email systems, by enabling the technical knowledge on Google instead of their in-house IT department. It might take a bit of experience to set up and use the Gmail platform, but it’s not as technologically driven as setting up in-house mail servers.Hence, IT companies have chosen various value chain activities, as mentioned above, to outsource their business processes.

For IT service industries, the value chain consists of more inputs and outputs than retail or manufacturing. IT services are intangible, so value addition must happen with every activity throughout the process. Outsourcing is the latest trend at the moment, and it has also provided opportunities to save money and time on projects that will boost business profits.

Outsourcing is the process in which a business subcontracts out a portion of the company’s activities to a third-party. Outsourcing incorporates subcontracting parts of an organization’s value-chain, to other companies or contractors that specialize in those specific activities. These activities involve various aspects such as steps in the design, supply, production, marketing, sales, and services. The client company hires multiple companies to perform specific tasks in the value-chain on its behalf. Most of the time, the work is performed under the name of the client.

The type of outsourcing tasks includes value chain activities such as human resource management, facilities management, supply chain management, accounting, customer support & service, marketing, computer-aided designing, research, design, content writing, engineering, diagnostic services, and legal documentation. With the evolution in the technology sector, more and more tasks are getting outsourced. The companies should prefer and focus on saving time and money as these are the most vital aspects of any business.

However, the company must always weigh the pros and cons of outsourcing before implementing this practice to their business. In short, outsourcing should be considered as a tool and should only be utilized when required the most.

Let’s consider some of the examples of value chain activities performed by IT companies:

Many organizations worldwide have started outsourcing their IT requirements right from developing a new app to maintaining the latest IT infrastructure. This is because some companies believe outsourcing is the less expensive way to ensure that servers keep running. Emails are delivered without managing it manually and paying for an entire department. Similarly, when a company wants to develop a product and hand it over to the team of experts but does not prefer to perform the task in-house; thereby saving their loads of time and capital. However, businesses still have to monitor that the contractor is fulfilling all the business requirements and expectations.

Outsourcing Examples

Many businesses already outsource some of these tasks without having a complete understanding of it. For instance, many organizations use Gmail for their email systems, by enabling the technical knowledge on Google instead of their in-house IT department. It might take a bit of experience to set up and use the Gmail platform, but it’s not as technologically driven as setting up in-house mail servers.

Hence, IT companies have chosen various value chain activities, as mentioned above, to outsource their business processes.

There has been a technological talk in the town about AI taking over human intelligence and to some extent that is quite true. Chatbots have gained traction ever since they evolved and it’s constantly making lives easy.Found in every branch of the web impacting major industries in different use cases. Industrial adopters of chatbots are:Ecommerce:This industry has witnessed exponential growth and is estimated to reach a bar of 4.88 trillion dollars by 2021. The rise also doubled the challenge to serve the customers instantaneously and effectively.Chatbots have been profoundly adopted to overcome limitations of traditional communication tools like call support, emails etc. rendering at par consolidating experience to buyers.Health:Research states that one-sixth of the physician’s time is spent after admin tasks keeping them from rather more important responsibilities. Tasks such as appointment scheduling & recording of patient’s details, all these need to be entered manually into the system which in whole takes a toll on doctors, nurses and employees. With chatbots, patients can fill in their own details and directly update the database in real-time. Along with that appointment scheduling became straightforward.Recruitment:Nearly, 80% of the top-level recruitment process is taken over by AI. In a finding, it came to notice that on an average it can take up to 42 days in the placement process. Automation helped this industry in saving time after screening, booking interviews effortlessly, answering queries promptly and improving the candidate experience.Insurance and Banking:During and post lockdown there is a surge in contactless processing for Insurance. Amongst various tools integrated by them for Non-Face To Face interactions, chatbots were one of the primary aids to serve the initial needs of the self-serving customers. It filled the majority details required for customer profiling in Insurance.Travel:An obstacle for travel businesses was that while operating in the local hours, inquiries come from different corners of the world. In other words, it meant losing 2/3th of the leads. Traditionally, contact us forms were the only way out, but with the advent of chatbots conversion rates have gone up in this sector.Social Media:People ideally like to kill time on social media and hence messenger chatbot games were developed. The one that was well-liked by more than 20,000 users was Mojihunt on Facebook messenger, where you are passing tasks using stickers and getting rewards. Another was Trivia blast where you have to answer questions to be honored.Apart from the mentioned verticals, there are other areas like call centers, banking and news that also embodied chatbots onto their platforms. In the coming years, there will be a further advancement in programming to enhance their functionalities.
There has been a technological talk in the town about AI taking over human intelligence and to some extent that is quite true. Chatbots have gained traction ever since they evolved and it’s constantly making lives easy.Found in every branch of the web impacting major industries in different use cases. Industrial adopters of chatbots are:Ecommerce:This industry has witnessed exponential growth and is estimated to reach a bar of 4.88 trillion dollars by 2021. The rise also doubled the challenge to serve the customers instantaneously and effectively.Chatbots have been profoundly adopted to overcome limitations of traditional communication tools like call support, emails etc. rendering at par consolidating experience to buyers.Health:Research states that one-sixth of the physician’s time is spent after admin tasks keeping them from rather more important responsibilities. Tasks such as appointment scheduling & recording of patient’s details, all these need to be entered manually into the system which in whole takes a toll on doctors, nurses and employees. With chatbots, patients can fill in their own details and directly update the database in real-time. Along with that appointment scheduling became straightforward.Recruitment:Nearly, 80% of the top-level recruitment process is taken over by AI. In a finding, it came to notice that on an average it can take up to 42 days in the placement process. Automation helped this industry in saving time after screening, booking interviews effortlessly, answering queries promptly and improving the candidate experience.Insurance and Banking:During and post lockdown there is a surge in contactless processing for Insurance. Amongst various tools integrated by them for Non-Face To Face interactions, chatbots were one of the primary aids to serve the initial needs of the self-serving customers. It filled the majority details required for customer profiling in Insurance.Travel:An obstacle for travel businesses was that while operating in the local hours, inquiries come from different corners of the world. In other words, it meant losing 2/3th of the leads. Traditionally, contact us forms were the only way out, but with the advent of chatbots conversion rates have gone up in this sector.Social Media:People ideally like to kill time on social media and hence messenger chatbot games were developed. The one that was well-liked by more than 20,000 users was Mojihunt on Facebook messenger, where you are passing tasks using stickers and getting rewards. Another was Trivia blast where you have to answer questions to be honored.Apart from the mentioned verticals, there are other areas like call centers, banking and news that also embodied chatbots onto their platforms. In the coming years, there will be a further advancement in programming to enhance their functionalities.

There has been a technological talk in the town about AI taking over human intelligence and to some extent that is quite true. Chatbots have gained traction ever since they evolved and it’s constantly making lives easy.

Found in every branch of the web impacting major industries in different use cases. Industrial adopters of chatbots are:

  1. Ecommerce:

This industry has witnessed exponential growth and is estimated to reach a bar of 4.88 trillion dollars by 2021. The rise also doubled the challenge to serve the customers instantaneously and effectively.

Chatbots have been profoundly adopted to overcome limitations of traditional communication tools like call support, emails etc. rendering at par consolidating experience to buyers.

  1. Health:

Research states that one-sixth of the physician’s time is spent after admin tasks keeping them from rather more important responsibilities. 

Tasks such as appointment scheduling & recording of patient’s details, all these need to be entered manually into the system which in whole takes a toll on doctors, nurses and employees. 

With chatbots, patients can fill in their own details and directly update the database in real-time. Along with that appointment scheduling became straightforward.

  1. Recruitment:

Nearly, 80% of the top-level recruitment process is taken over by AI. In a finding, it came to notice that on an average it can take up to 42 days in the placement process. 

Automation helped this industry in saving time after screening, booking interviews effortlessly, answering queries promptly and improving the candidate experience.

  1. Insurance and Banking:

During and post lockdown there is a surge in contactless processing for Insurance. Amongst various tools integrated by them for Non-Face To Face interactions, chatbots were one of the primary aids to serve the initial needs of the self-serving customers. It filled the majority details required for customer profiling in Insurance.

  1. Travel:

An obstacle for travel businesses was that while operating in the local hours, inquiries come from different corners of the world. In other words, it meant losing 2/3th of the leads. 

Traditionally, contact us forms were the only way out, but with the advent of chatbots conversion rates have gone up in this sector.

  1. Social Media:

People ideally like to kill time on social media and hence messenger chatbot games were developed. The one that was well-liked by more than 20,000 users was Mojihunt on Facebook messenger, where you are passing tasks using stickers and getting rewards. Another was Trivia blast where you have to answer questions to be honored.

Apart from the mentioned verticals, there are other areas like call centers, banking and news that also embodied chatbots onto their platforms. In the coming years, there will be a further advancement in programming to enhance their functionalities.

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