At our company(Automate Online), we use ActiveCampaign.
It offers extremely powerful and advanced automation features
It has thorough reporting with excellent tracking features.
It offers an easy way of managing subscribers using lists and tags
It features a decent email template builder
It ranks high when it comes to deliverability
Its support system is very helpful and responsive
The price for the plans are reasonable considering the benefits
The interface is a little sluggish when it comes to navigation
If you are a newbie, you may find it difficult to navigate through and manage your contacts
Having better reporting would be ideal