ActiveCampaign

Keep track of leads in a CRM, not in your head.

4.5 31 Reviews
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ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand. Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.
Activecampaign
2003
United States
8 Industries
1 Language

Screenshot & Video

1/3

LICENSING & DEPLOYMENT

  • Proprietary
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Linux

SUPPORT

  • Chat
  • Phone
  • 24x7 Support

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training

ActiveCampaign Core Features

CRM

  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation

Marketing Automation

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Dynamic Content
  • Event Triggered Email
  • Landing Pages/Web Forms
  • Subscriber Management

Lead Management

  • Contact Management
  • Email Integration
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Reporting & Analytics
  • Sales Tracking

Live Chat

  • Alerts/Notifications
  • Canned Responses
  • Chat Bots
  • Proactive Chat
  • Reports & Analytics
  • Secured Encryption
  • Visitor Tracking

Sales Force Automation

  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting

Lead Generation

  • Contact Database
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools

SMS Marketing

  • Configurable Auto Reply
  • Contact Management
  • Drip Campaigns
  • Mass Texting
  • Mobile Keywords
  • Repeating Messages
  • Scheduled Messaging
  • Two-Way Messaging

ActiveCampaign Pricing

Pricing Type

  • Flat Rate

Preferred Currency

  • USD ($)

Free Version

  • No

Payment Frequency

  • Monthly Payment
  • Annual Subscription
  • Quote Based
Vendor pricing page
  • 14 Days Trial

Plans & Packages

Standard
$9 Per Month

ActiveCampaign Reviews

4.5 31 Reviews
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Active Campaign is super easy to manage complex email marketing campaigns

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We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

How frequently you use ActiveCampaign?

Daily

ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences

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At Proactive Healthcare, we use ActiveCampaign. We strive to reach out to potential patients through automated lead nurturing campaigns that address their individual needs while also educating them on how they can proactively manage their health. To do this, we use the best marketing automation software available – ActiveCampaign. With ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences for each contact based on individual interests or preferences. This allows us to target our messaging more effectively and ensure that every message sent is tailored specifically for each person's unique situation. In addition, ActiveCampaign provides powerful insights into patient behavior so that we can continuously optimize our campaigns going forward. Using this data-driven approach, we can maximize engagement with prospects while developing strong relationships with existing customers.

How frequently you use ActiveCampaign?

Daily

I would recommened ActiveCampaign for your business and experience the best results.

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A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

How long have you used ActiveCampaign?

5 Months

How frequently you use ActiveCampaign?

Daily

Its automation features are amazing

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We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing.

Coming to the pros and cons

Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options

Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

Extremely powerful and advanced automation features

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At our company(Automate Online), we use ActiveCampaign.

Pros include:

It offers extremely powerful and advanced automation features

It has thorough reporting with excellent tracking features.

It offers an easy way of managing subscribers using lists and tags

It features a decent email template builder

It ranks high when it comes to deliverability

Its support system is very helpful and responsive

The price for the plans are reasonable considering the benefits

Cons include:

The interface is a little sluggish when it comes to navigation

If you are a newbie, you may find it difficult to navigate through and manage your contacts

Having better reporting would be ideal

Unbelievable software

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At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

lots of features

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At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time. 

Zarar Ameen

Utterly Unbeatable

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Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

Dr. Mike Golpa

Superior in nearly every other way

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As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article.

While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

Morgan Taylor

Very useful for marketing automation purposes.

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ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

Marty Spargo

More suitable for people that want a powerful and advanced platform for their email automation

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Active Campaign opens up a bunch of automation possibilities and it's very reasonably priced for what you get. The interface is much more refined and the UI/UX is all-around friendlier and more intuitive than any other software. After using the tool for automation purposes at REIZE Energy Drink, I can say that Active Campaign is more suitable for people that want a powerful and advanced platform for their email automation, but don't have the money to fork out for a premium service. It gives you elements of what you would get from a premium, enterprise solution, but for a fraction of the price.

Adam Stewart

My favorite tool

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As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software:

PROS: Amazing for building custom workflows and A/B Testing

CONS: Clients can struggle with managing all the different tools and no Landing Page Builder

Kathy Fray

It manages to do loads of intelligent things

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It's not just an email automation. It's a complex CRM which we use at KathyFray.com and it manages to do loads of intelligent things.

Barbara Clifford

ActiveCampaign allows you to map your funnel, how you bring a client into your business

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As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response.

Active Campaign can seem confusing because of the magnitude of choice. (Where do I start!?)

How ever, many of the automations are easily integrated within the system. It also creates the automation to trigger other workflows such as follow up phone calls or adding a subscriber to Facebook Audience that you can then market to.

ActiveCampaign allows you to map your funnel, how you bring a client into your business. The automations allow you to move a person to a different stage in that funnel based on activity, whether it be how often they look at a product on your website. Based on their position in that process or funnel will determine your response, a Facebook Ad, a phone call or an email. ActiveCampaign allows more control and variation under one umbrella, while also considering your business systems and workflow.

Anne Miles

Moving to this platform now instead of other tools

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The best thing about it is that it is both a CRM and an email system, this makes the work easy at Suits&Sneakers. The automation system is quite easy to follow and intuitive. Drag and drop functionality is very cool and makes changes to templates pretty fast and easy.

Cons: The design tool is a little clunky to use and sensitive to changes (however you can undo work pretty easy to save the day)

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