Corona

Free Cross-Platform 2D Game Engine

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About Corona
Corona Labs is the leader in 2D game and app development and is reinventing how the world builds for mobile, connected TV, and desktop platforms. 300,000+ developers around the world make apps with Corona - our free development platform. Our cross-platform framework lets you...
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Corona
Free Cross-Platform 2D Game Engine
0.00/5 (0 Reviews)
2 Questions
Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.
Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

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Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine.

Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere.

As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days.

When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency.

Coronavirus is affecting eCommerce Business. How?

1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country.

2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses.

3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance.

4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses.

5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days.

6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust.

7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward.

How can you protect your business during Coronavirus Pandemic?

If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival.

1. Be wise and transparent. Do not alienate your audience.

2. Do not over-communicate. The consumer confidence level is quite low these days.

3. Diversify your supply chain.

4. Keep advertising.

5. Focus on virtual products.

6. Get social connections with consumers.

Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.
To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are. Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis: Forecast Consumer Requirements: Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology. For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut. Make the Best Use of Technology: It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time. Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents. Make Your Digital Presence Felt: During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns. For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises. Emphasize on Customer Experience In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience. Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation. Convert into a Purpose-Led Brand Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients. Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people. For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan. Final Words: It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

To endure the negative sentiment and economic slowdown, digital marketers need to focus on resilience, innovation, agility, and empathy. As the majority of the population in the world is staying at home, the marketers must proactively reach out to them where they are.

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Here is how you can adjust and evolve your digital marketing strategies in times of Coronavirus crisis:

Forecast Consumer Requirements:

Social distancing drives stress, boredom, anxiety, and a feeling of loneliness to the consumers. This makes it crucial for digital marketers to identify consumer needs and resolve them. During this unparalleled time, the customer's buying behavior is changing and marketers need to understand these emerging patterns along with anticipating their needs. Marketers and brands need to curate meaningful, supportive engagement with consumers with the help of real-time insights and technology.

For example, with schools and offices shut down, it becomes challenging for parents to work from home and entertain their kids. So Audible, an audiobook service by Amazon is now offering free streaming of stories to entertain, teach, and engage children while schools remain shut.

Make the Best Use of Technology:

It has become a bit difficult to address customer requirements with limited resources and social distancing constraints. Specifically, e-commerce giants are over-burdened with increasing online orders, running out of stocks, prioritizing essentials, and ensuring the good health of employees and customers. Thus all marketing efforts by these organizations should now be made focusing through the lens of COVID-19 and its more substantial business impact. The companies should emphasize more on growing personalized connectivity and develop new ways to keep services running. Technology serves as a backbone in such a situation to deliver these techniques in real-time.

Ecommerce businesses must take a cue from Amazon, which is taking various measures to support customers, employees, and communities in general in such tough times. The company is taking care of every need of its customers. It has been focusing full-fledged on fulfillment and delivery, ensuring fair pricing, adjusting shopping hours for senior customers, and even delivering prioritized essentials fast. Not just that, the company has also come up with an 'Unattended Delivery' option where the customer can avoid coming in contact with the delivery agents.

Make Your Digital Presence Felt:

During the lockdown period, people are spending most of their time on their mobile devices and social media platforms. Most of them spend their time on entertainment streaming platforms, news apps, social media for connecting with the outside world, gaming apps, and others. Digital marketers should accordingly tweak their marketing strategies and plan their ad-spends to reach customers where they are. Moreover, brands should reconsider the budgets of their ad campaigns.

For instance, eCommerce companies like Myntra keep on notifying about its contents and prices in unique and creative ways. It allows the users to add their selected products in their cart and shop them later when the lockdown ends. By this way, they keep their online presence flourishing even at the time of crises.

Emphasize on Customer Experience

In pandemic situations like these, brands and companies should prioritize instilling confidence in customers. This confidence can be generated by providing the customers with means to handle the situation, providing the right information, and going a level up to help customers. The brands should also be empathetic and prioritize the customer experience to build a strong and loyal customer base. It is a fact that the current situation is not even in favor of companies; however they need to show their customers that they are with them through thick and thin. Brands may also need to intensify their efforts to ensure the delivery of their best experience.

Large enterprises like Facebook, Google, Microsoft, Twitter, LinkedIn, Reddit, and YouTube, have come forward to support and work together to help the government. Moreover, many of these firms also assist scientists in research in developing a cure for the disease. These companies have issued a joint statement to help combat fraud and misinformation.

Convert into a Purpose-Led Brand

Quarantine and lockdown measures can impact the mental health of different age groups. While children get bored of sitting at home and not going out to play or study, elders are worried about the finances, and the old age group is stressed about being susceptible to the virus. In such a critical situation, marketers can find innovative ways to ensure their services reach customers and build lasting relationships with their clients.

Many influencers are also collaborating with health and fitness apps that help people stay fit at home, education apps that enable learning, and entertaining gaming apps to engage people.

For example, Vogue, a fashion and lifestyle magazine,has offered three months of free access to all its digital labels, comprising a free issue of Vanity Fair dedicated to Milan.

Final Words:

It cannot be predicted what's next in this global pandemic and when it will end. But, businesses need to stay prepared to understand, survive, and rise through this pandemic and fulfill customer needs. Leveraging the right technology in the right ways will help you overcome the challenge. But, at the same time, the brands need to be agile with the amount they are spending on marketing and advertising. The brands should also implement digital marketing strategies to activate purpose-led marketing messages and focus on helping customers.

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