It´s a convenient platform that has all your social accounts in one place, so you can easily schedule them. It saves a lot of time to schedule your content in advance, especially if you want to post frequently. You can batch-work your way through all your different kind of social media platform like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more.
If you're busy during the day with a thousand other tasks, Hootsuite will make sure that you post consistently among all your social media profiles. Personally, it has saved my behind since I'm managing my blog - Radical FIRE and having a full-time job. It impossible for me to keep up with manual social media posting among platforms, this has helped me so much!
- Suits any business or entrepreneur that wants to update multiple social media accounts at once
- Auto schedule and publish at the desired time
- Has a great overview of all your social media accounts on your dashboard
- Easy to use platform
- Low costs - for many the free plan will be sufficient
- Analytics dashboard and report available to analyze the performance
- One place for all your mentions, replies and direct messages for all social accounts
- Limited ability to URL shorteners in your message
- Dashboard layout it outdated with the multi-column layout, giving you social media overwhelm
- If you want to go for the paid option, it gets expensive quickly