Mailchimp

All-In-One Marketing Automation Platform for Small Business

4.3 176 Reviews
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Mailchimp is the world's leading marketing automation platform. It helps businesses of all sizes find their audience, engage their customers, and build their brand. Mailchimp's CRM features allow businesses to get to know their audience and find new ways to market to them. The audience dashboard shows businesses pre-built segments, such as top locations, recent sources of growth, common tags, and even customer lifetime value (CLV).
Mailchimp
2001
United States
5 Industries
1 Language

Screenshot & Video

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LICENSING & DEPLOYMENT

  • Open Source
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac

SUPPORT

  • Email
  • Phone
  • 24x7 Support

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video
  • Blog
  • Case Studies
  • Whitepapers
  • On-Site Training

Mailchimp Core Features

CRM

  • Calendar & Task
  • Collaboration Tools
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Pipeline Management
  • Reporting
  • Sales Automation
  • Workflow Automation

Marketing Automation

  • A/B Testing
  • Analytics/ROI Tracking
  • Campaign Management
  • Customizable CTAs
  • Email Marketing
  • Google AdWords Visibility
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Email Marketing

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Subscriber Management

Social Media Marketing

  • Boosting
  • Campaign Management
  • Content Curation
  • Engagement
  • Multi-Account Management
  • Social Analytics

Social Media Management

  • Brand Tracking
  • Collaboration
  • Customer Engagement
  • Multi-Account Management
  • Social Media Monitoring

Email Management

  • Antivirus
  • Multiple Accounts
  • Routing
  • Whitelisting/Blacklisting

Survey

  • Analysis Tools
  • Automated Responses
  • Campaign Management
  • Email Marketing
  • Question Library
  • Skip Logic
  • Supports Multimedia
  • Survey Design

Mailchimp Pricing

Pricing Type

  • Free

Preferred Currency

  • USD ($)

Payment Frequency

  • Monthly Payment
  • Annual Subscription
  • Quote Based

Mailchimp Reviews

4.3 176 Reviews
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Harshitha Venkatrathnam

it\'s a good SaaS software for email marketing Campaigns.

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Review Summary

It makes Email marketing Campaigns easy. It helps to reach business goals. It is one of the best Market Automation platforms. It ranks best in email marketing platforms.

Which features have you used in Mailchimp?

Email Marketing Software

How long have you used Mailchimp?

2 Weeks

How frequently you use Mailchimp?

Weekly

How do you find pricing of Mailchimp?

inexpensive

What do you like the most about Mailchimp?

It helps best in the creation of email marketing campaigns.It offers all the CRM tools

What do you like the least about Mailchimp?

Limited email sends with every plan.

AYUSH GUPTA

Transforming Email marketing for businesses

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Review Summary

I have been using Mailchimp for primarily because of it Email marketing, CRM & social media management features. It has been instrumental in solving the channel of effectively reaching & engaging with my audience. Its automation features helped streamline the process of sending targted & personalized messages. Its automation features helped streamline the process of sending targeted & personalized messages, ultimately saving time & increasing the efficiency of my marketing efforts.

Which features have you used in Mailchimp?

Marketing Automation Software , Email Marketing Software , Social Media Marketing Software , Social Media Management Software

How long have you used Mailchimp?

2 Years

How frequently you use Mailchimp?

Weekly

How do you find pricing of Mailchimp?

mid-tier

What do you like the most about Mailchimp?

What i like most about Mailchimp's is its user friendly interface, robust marketing features & versatility. The platform makes it easy to design & send engaging email campaigns, offering insigntful analytics & provides automation tools that streamline marrketing processes.

What do you like the least about Mailchimp?

One drawback i have encountered with Mailchimp is its pricing structure, especially when the subscriber list grows.

Brad Russell

Easy to use email marketing platform with a host of features

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Integrations

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We've been using Mailchimp for 4+ years now, for both our clients and own email marketing. It's super simple to set up, has a range of affordable (and free) plans to suit every sized business, automation sequences that help boost conversions, and great looking templates and design options. I've used other platforms before, and nothing compares to the ease of use and features of Mailchimp.

Which features have you used in Mailchimp?

Email Marketing Software

How long have you used Mailchimp?

4 Years

How frequently you use Mailchimp?

Monthly

How do you find pricing of Mailchimp?

inexpensive

What do you like the most about Mailchimp?

Affordable, drag and drop designs, and automations with intuitive rules/options.

What do you like the least about Mailchimp?

Some of the templates look a bit dated, but overall they are of excellent quality.

Mailchimp is a perfect marketing solution to help you grow your business

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We Nimble use Mailchimp. Our company uses it to send out our email newsletters, which are read by thousands of people every month. It's a great way to connect with clients and is susceptible to use. If you're looking for a marketing solution to help you grow your business, look no further than Mailchimp! Social media marketing is one of the most cost-effective ways to thrive a brand. Mailchimp is the best software in marketing. We use it to trade our products and services, as well as to market our blog.

How frequently you use Mailchimp?

Daily

Mailchimp is an all-in-one marketing, automation, email marketing and email marketing platform to grow your business.

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Integrations

Switched from

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Mailchimp works well, and it’s great to have as a free service for start-ups. Some list management options are a little confusing and time taking especially when you are managing multiple lists. I use Mailchimp to send out a fortnightly newsletter. It is easy and simple to use as I am always pleased with style and format. All in all, the software service is great and reports are so useful.

Which features have you used in Mailchimp?

CRM Software , Marketing Automation Software , Social Media Marketing Software

How long have you used Mailchimp?

11 Months

How frequently you use Mailchimp?

Daily

What do you like the most about Mailchimp?

Very slick, reliable and intuitive.

Provides me with everything I need for my email system.

No prior knowledge about it to be able to use it.

What do you like the least about Mailchimp?

Some pretty important features are not yet there like image resizing.

Maria Doherty

Nice tool for reaching out to your audience

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Excellent dashboards, cool interface and nice templates out there. You can have this utilized for your sales needs. Thanks

It provides additional features for e-commerce products

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We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling products, I would prefer MailChimp as it provides additional features for e-commerce products. 

Coming to the pros and cons

Pros- 1. Social Media and Google Analytics can be integrated so it provides thorough reporting 2. Its email editor is easy to use 3. Free up to 2000 subscribers

Cons- 1. Its premium subscription plan is a bit expensive 2. Provide limited email automation, isn't versatile like ActiveCampaign

Extremely user friendly and cost effective

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At Bead the Change, we use Mailchimp for all of our email marketing needs. It's extremely user friendly and cost effective.  They even have a basic free plan so you can try it out and see if you like it.

MailChimp has a user-friendly, intuitive UI

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At Emily Bezak Writes, I chose MailChimp for my small business, because I'm not a graphic designer but have email marketing experience with list segmentation, surveys, and automated email campaigns. MailChimp has a user-friendly, intuitive UI. After one afternoon, I had multiple templates built, lists segmented, and an automated email campaign setup with the opt-in form on my website.

Pros: 

User-friendly, automation capabilities, library of templates, pricing tiers, list segmentation, A/B and multivariate testing, surveys(* = not in Free plan)

Cons: 

MailChimp logo in footer on Free plan

 

Jamie-Lee Kay

For small businesses and startups, Mailchimp is great.

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At The Other Straw, we use Mailchimp for email marketing. For small businesses and startups, Mailchimp is great. They offer a free plan which allows you to send up to 12,000 emails for up to 2,000 subscribers. For those who are not design-savvy, they offer easy, drag and drop templates to help you easily create good-looking, converting campaigns.

Best E-mail marketing software

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At Success Strategies, we use Mailchimp for email marketing. From my personal experience, Mailchimp is the best E-mail marketing software.

Highly recommend

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At Paxful, we use Mailchimp for email marketing. I highly recommend using Mailchimp as it's perfect for small to medium businesses. Designing an email campaign from scratch is so easy and there's a wide range of templates that can be customized. Integrating Mailchimp with Facebook, Google Ads, and major e-Commerce platforms is a breeze - even less tech-savvy users can do it themselves in no time. Mailchimp is also cheaper than some of its contemporaries.The tool is far from perfect though. Alternatives, such as Aweber, boasts more email templates and more free stock images than Mailchimp. Contacting customer support can be problematic as Mailchimp has no live chat feature on its website.Despite its drawbacks, I still think Mailchimp is the best tool to execute email marketing campaigns as it simplifies the process for newbies and digital marketers, like me, who have busy schedules.

 

Selling products, sharing news, and more are made simple with MailChimp.

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At Dream Superhero , we use Mailchimp for email marketing. Selling products, sharing news, and more are made simple with MailChimp. Several templates are available and customizable, making it one of the best marketing tools for your email strategy.

Pros

Automate Routine Tasks.

Customize Signup Forms.

Send Blasts as Well as Targeted Emails.

Utilize Insightful Reporting and Analytics.

MailChimp Pricing Plans:

Cons

Having a membership-based site can be difficult.

MailChimp has the right to suspend or cancel your account.

You almost have to create your own templates

The software is very simple to use

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At Galintel, our marketing department uses Mailchimp for email marketing. Most of the tools and templates are accessible. The software is very simple to use, even those without a background using the tool doesn't require too much time learning. Mailchimp is also affordable, not to mention the thorough reporting that it can give. The only con that we can say is the more advanced automation that we require delivering for particular queries and clients

A leader when it comes to email marketing

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Mailchimp is a leader when it comes to email marketing. At Car Passionate, we use Mailchimp for email marketing. It has a free, yes, free service plan so already a winner. Additionally, it has many features such as an email builder and auto responders. This software also allows you to set up delivery times based on your customer's location, which is a brilliant bonus. Mailchimp has a good support base which people can access on different platforms. A negative is that you have to display their branding in your email correspondence, which isn't an issue for me but I would assume that some companies would see this as an advertising campaign.

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