A marketing automation tool has become a prime necessity for marketing teams and sales departments of all business sizes. HubSpot, Marketo, and Pardot are one of the leading platforms in the marketing automation industry. All three of them are specially designed for medium to large businesses as their price points are known to be on the higher end. But, with the advancements in the marketing automation technology, there are a lot of alternatives available in the market with similar features at more affordable price points. Let’s have a look at some of the best alternatives: 1. Exponea Marketing teams utilize Exponea as a customer data management platform. Exponea generates automated engagement(data and analytics) as it is powered by AI. Marketing experts conduct activities such as creating and tracking email campaigns with this tool. This AI-powered algorithm delivers emails based on the email-opening habits of the customers. This platform provides ads management integrations with Facebook Ads, Google AdWords, and Analytics, among various others. Exponea also comprises of features like customer segmentation for campaigns based on customer behaviour for effective marketing campaigns. Comparison: Just like HubSpot, Marketo, and Pardot, Exponea includes the omnichannel 1:1 personalized campaigns, which enables online retailers to craft personalized messages to their customers throughout their entire lifecycle. Pricing: You can sign up for an Exponea free trial. 2. HasOffers Advertisers and advertising networks utilize HasOffers as a performance marketing tool. It is one of the most customizable tools available in the market. It is the right platform for maintaining publisher relationships, digital marketing campaigns, and other creative assets. You can use this platform or its developer tools and API for developing solutions. Email and newsletter communication, banner and commission management, and advertiser interface are some of its unique features. Comparison: The instant visibility to the campaign performance tracking feature of this tool makes it an excellent alternative to HubSpot, Pardot, and Marketo. Pricing: Starts at $279 per month 3. Moz Moz is a perfect choice if SEO is your prime goal. This tool emphasizes on driving traffic to your website and increasing your search rankings. Moz offers a variety of features depending on the specific requirements of the users. Moz comprises of an all-in-one website SEO solution Moz Pro that lets you understand your visitors based on how they search for the services and products using different keywords. Moz also comprises of Moz Local, which helps small businesses and enterprises with local SEO tactics. Comparison: So, Moz proves to be the best alternative to HubSpot, Marketo, and Pardot if Search Engine Optimization is your priority. Pricing: The price of Moz Pro and Moz Local starts at $99 per month 4. bpm’online marketing This platform is a cloud-based CRM solution with a marketing automation landscape. This tool serves as a connecting link between marketing, sales, and customer services to manage the customer journey. Marketing teams use bpm’online marketing tools to facilitate and automate marketing activities. This platform offers a complete set of tools that seize a business’s efficiency like 360-degree customer view, collaboration tools, and marketing campaign management. Comparison: The unique features such as website behaviour tracking, lead management, mobile marketing automation platform, personalized email marketing, and automated lead nurturing campaigns make it an excellent alternative to HubSpot, Pardot, and Marketo. Pricing: The pricing is calculated based on the number of active users and contacts with a customized amount of emails per contact. bpm online marketing comes with a website calculator that evaluates the annual cost of marketing based on the user’s requirements. 5. ActiveCampaign ActiveCampaign is a marketing automation platform that delivers marketing, sales, and customer success solutions. This platform comes with a prominent feature where it compiles customer information from email addresses and utilizes them to generate leads for campaigns. This information includes the customer’s age, gender, location, interests, and social profiles. Comparison: ActiveCampaign has drip campaigns similar to that of Pardot, which are valuable for new customer onboarding and educational series. It also supports automated workflows, email marketing, sales, and CRM. Pricing: Lite plan is only $17/month with 1000 contacts/year. 6. UpCity UpCity is a platform that facilitates the SEO and inbound marketing strategies of digital marketing experts. This platform bridges the gap between an online marketplace and marketing agencies. Upcity comes with some prominent features, including in-depth yet simple-to-understand reports. Additionally, it also comprises of intuitive user experience with fundamental building blocks of SEO. Pricing: Free marketplace profile is available for various enterprises. Also, the price of an UpCity Certified Partner starts at $100 per month. 7. iContact Pro iContact Pro is a simple and robust marketing automation platform designed explicitly for customizing emails and analyzing customer preferences. In short, this platform automates marketing through its user-friendly workflows that make it easy to target customers based on their type, activity, and geographic location. iContact Pro consists of advanced tracking & reporting, and social posting & monitoring, along with many other features. Comparison: The advanced email marketing tools where you can create high-converting landing pages is the unique feature of this platform compared to HubSpot, Pardot, and Marketo. Additionally, utilizing personalized emails, this tool also segments contacts for lead nurturing. Pricing: iContact Pro is one of the most affordable marketing automation tools available for a starting price of $14 applicable for 500 list size. 8. Wishpond Wishpond is an automation marketing tool that helps its users in creating marketing funnels to generate leads online. Users get two options while working with this platform. 1. To use the all-in-one suite of marketing tools on their own 2. Consult the Wishpond marketing experts to create and run marketing campaigns. Comparison: Wishpond has features similar to HubSpot, Marketo, and Pardot, which includes email marketing, landing pages, online forms, and leads database, and a lot more. This tool also integrates with a lot of apps consisting of e-commerce, CRM, email marketing, and help desk. Pricing: Starting at $49 per month. 9. EngageBay EngageBay is an intuitive user-friendly and a unified marketing platform that provides users with a wide range of tools for sales and CRM to quickly convert your leads into paying customers. The critical features of EngageBay comprise of email marketing, social media engagement, contact management, autoresponders, triggers, A/B testing, web forms, and lot more for lead acquisition, engagement, and nurturing. Comparison: EngageBay is one of the most affordable solutions for sales and marketing despite providing all the marketing solutions on one platform. Pricing: Starts from $9.99 per month with a limited amount of contacts and emails per month. You can use any of the above-mentioned affordable alternatives to HubSpot, Marketo, and Pardot as they function similar to them and are also comparatively inexpensive.
A marketing automation tool has become a prime necessity for marketing teams and sales departments of all business sizes. HubSpot, Marketo, and Pardot are one of the leading platforms in the marketing automation industry. All three of them are specially designed for medium to large businesses as their price points are known to be on the higher end. But, with the advancements in the marketing automation technology, there are a lot of alternatives available in the market with similar features at more affordable price points. Let’s have a look at some of the best alternatives: 1. Exponea Marketing teams utilize Exponea as a customer data management platform. Exponea generates automated engagement(data and analytics) as it is powered by AI. Marketing experts conduct activities such as creating and tracking email campaigns with this tool. This AI-powered algorithm delivers emails based on the email-opening habits of the customers. This platform provides ads management integrations with Facebook Ads, Google AdWords, and Analytics, among various others. Exponea also comprises of features like customer segmentation for campaigns based on customer behaviour for effective marketing campaigns. Comparison: Just like HubSpot, Marketo, and Pardot, Exponea includes the omnichannel 1:1 personalized campaigns, which enables online retailers to craft personalized messages to their customers throughout their entire lifecycle. Pricing: You can sign up for an Exponea free trial. 2. HasOffers Advertisers and advertising networks utilize HasOffers as a performance marketing tool. It is one of the most customizable tools available in the market. It is the right platform for maintaining publisher relationships, digital marketing campaigns, and other creative assets. You can use this platform or its developer tools and API for developing solutions. Email and newsletter communication, banner and commission management, and advertiser interface are some of its unique features. Comparison: The instant visibility to the campaign performance tracking feature of this tool makes it an excellent alternative to HubSpot, Pardot, and Marketo. Pricing: Starts at $279 per month 3. Moz Moz is a perfect choice if SEO is your prime goal. This tool emphasizes on driving traffic to your website and increasing your search rankings. Moz offers a variety of features depending on the specific requirements of the users. Moz comprises of an all-in-one website SEO solution Moz Pro that lets you understand your visitors based on how they search for the services and products using different keywords. Moz also comprises of Moz Local, which helps small businesses and enterprises with local SEO tactics. Comparison: So, Moz proves to be the best alternative to HubSpot, Marketo, and Pardot if Search Engine Optimization is your priority. Pricing: The price of Moz Pro and Moz Local starts at $99 per month 4. bpm’online marketing This platform is a cloud-based CRM solution with a marketing automation landscape. This tool serves as a connecting link between marketing, sales, and customer services to manage the customer journey. Marketing teams use bpm’online marketing tools to facilitate and automate marketing activities. This platform offers a complete set of tools that seize a business’s efficiency like 360-degree customer view, collaboration tools, and marketing campaign management. Comparison: The unique features such as website behaviour tracking, lead management, mobile marketing automation platform, personalized email marketing, and automated lead nurturing campaigns make it an excellent alternative to HubSpot, Pardot, and Marketo. Pricing: The pricing is calculated based on the number of active users and contacts with a customized amount of emails per contact. bpm online marketing comes with a website calculator that evaluates the annual cost of marketing based on the user’s requirements. 5. ActiveCampaign ActiveCampaign is a marketing automation platform that delivers marketing, sales, and customer success solutions. This platform comes with a prominent feature where it compiles customer information from email addresses and utilizes them to generate leads for campaigns. This information includes the customer’s age, gender, location, interests, and social profiles. Comparison: ActiveCampaign has drip campaigns similar to that of Pardot, which are valuable for new customer onboarding and educational series. It also supports automated workflows, email marketing, sales, and CRM. Pricing: Lite plan is only $17/month with 1000 contacts/year. 6. UpCity UpCity is a platform that facilitates the SEO and inbound marketing strategies of digital marketing experts. This platform bridges the gap between an online marketplace and marketing agencies. Upcity comes with some prominent features, including in-depth yet simple-to-understand reports. Additionally, it also comprises of intuitive user experience with fundamental building blocks of SEO. Pricing: Free marketplace profile is available for various enterprises. Also, the price of an UpCity Certified Partner starts at $100 per month. 7. iContact Pro iContact Pro is a simple and robust marketing automation platform designed explicitly for customizing emails and analyzing customer preferences. In short, this platform automates marketing through its user-friendly workflows that make it easy to target customers based on their type, activity, and geographic location. iContact Pro consists of advanced tracking & reporting, and social posting & monitoring, along with many other features. Comparison: The advanced email marketing tools where you can create high-converting landing pages is the unique feature of this platform compared to HubSpot, Pardot, and Marketo. Additionally, utilizing personalized emails, this tool also segments contacts for lead nurturing. Pricing: iContact Pro is one of the most affordable marketing automation tools available for a starting price of $14 applicable for 500 list size. 8. Wishpond Wishpond is an automation marketing tool that helps its users in creating marketing funnels to generate leads online. Users get two options while working with this platform. 1. To use the all-in-one suite of marketing tools on their own 2. Consult the Wishpond marketing experts to create and run marketing campaigns. Comparison: Wishpond has features similar to HubSpot, Marketo, and Pardot, which includes email marketing, landing pages, online forms, and leads database, and a lot more. This tool also integrates with a lot of apps consisting of e-commerce, CRM, email marketing, and help desk. Pricing: Starting at $49 per month. 9. EngageBay EngageBay is an intuitive user-friendly and a unified marketing platform that provides users with a wide range of tools for sales and CRM to quickly convert your leads into paying customers. The critical features of EngageBay comprise of email marketing, social media engagement, contact management, autoresponders, triggers, A/B testing, web forms, and lot more for lead acquisition, engagement, and nurturing. Comparison: EngageBay is one of the most affordable solutions for sales and marketing despite providing all the marketing solutions on one platform. Pricing: Starts from $9.99 per month with a limited amount of contacts and emails per month. You can use any of the above-mentioned affordable alternatives to HubSpot, Marketo, and Pardot as they function similar to them and are also comparatively inexpensive.
A marketing automation tool has become a prime necessity for marketing teams and sales departments of all business sizes. HubSpot, Marketo, and Pardot are one of the leading platforms in the marketing automation industry. All three of them are specially designed for medium to large businesses as their price points are known to be on the higher end. But, with the advancements in the marketing automation technology, there are a lot of alternatives available in the market with similar features at more affordable price points.
Let’s have a look at some of the best alternatives:
1. Exponea
- Marketing teams utilize Exponea as a customer data management platform.
- Exponea generates automated engagement(data and analytics) as it is powered by AI. Marketing experts conduct activities such as creating and tracking email campaigns with this tool. This AI-powered algorithm delivers emails based on the email-opening habits of the customers.
- This platform provides ads management integrations with Facebook Ads, Google AdWords, and Analytics, among various others.
- Exponea also comprises of features like customer segmentation for campaigns based on customer behaviour for effective marketing campaigns.
Comparison: Just like HubSpot, Marketo, and Pardot, Exponea includes the omnichannel 1:1 personalized campaigns, which enables online retailers to craft personalized messages to their customers throughout their entire lifecycle.
Pricing: You can sign up for an Exponea free trial.
2. HasOffers
- Advertisers and advertising networks utilize HasOffers as a performance marketing tool. It is one of the most customizable tools available in the market. It is the right platform for maintaining publisher relationships, digital marketing campaigns, and other creative assets.
- You can use this platform or its developer tools and API for developing solutions.
- Email and newsletter communication, banner and commission management, and advertiser interface are some of its unique features.
Comparison: The instant visibility to the campaign performance tracking feature of this tool makes it an excellent alternative to HubSpot, Pardot, and Marketo.
Pricing: Starts at $279 per month
3. Moz
- Moz is a perfect choice if SEO is your prime goal. This tool emphasizes on driving traffic to your website and increasing your search rankings.
- Moz offers a variety of features depending on the specific requirements of the users.
- Moz comprises of an all-in-one website SEO solution Moz Pro that lets you understand your visitors based on how they search for the services and products using different keywords.
- Moz also comprises of Moz Local, which helps small businesses and enterprises with local SEO tactics.
Comparison: So, Moz proves to be the best alternative to HubSpot, Marketo, and Pardot if Search Engine Optimization is your priority.
Pricing: The price of Moz Pro and Moz Local starts at $99 per month
4. bpm’online marketing
- This platform is a cloud-based CRM solution with a marketing automation landscape.
- This tool serves as a connecting link between marketing, sales, and customer services to manage the customer journey.
- Marketing teams use bpm’online marketing tools to facilitate and automate marketing activities.
- This platform offers a complete set of tools that seize a business’s efficiency like 360-degree customer view, collaboration tools, and marketing campaign management.
Comparison: The unique features such as website behaviour tracking, lead management, mobile marketing automation platform, personalized email marketing, and automated lead nurturing campaigns make it an excellent alternative to HubSpot, Pardot, and Marketo.
Pricing: The pricing is calculated based on the number of active users and contacts with a customized amount of emails per contact. bpm online marketing comes with a website calculator that evaluates the annual cost of marketing based on the user’s requirements.
5. ActiveCampaign
- ActiveCampaign is a marketing automation platform that delivers marketing, sales, and customer success solutions.
- This platform comes with a prominent feature where it compiles customer information from email addresses and utilizes them to generate leads for campaigns. This information includes the customer’s age, gender, location, interests, and social profiles.
Comparison: ActiveCampaign has drip campaigns similar to that of Pardot, which are valuable for new customer onboarding and educational series. It also supports automated workflows, email marketing, sales, and CRM.
Pricing: Lite plan is only $17/month with 1000 contacts/year.
6. UpCity
- UpCity is a platform that facilitates the SEO and inbound marketing strategies of digital marketing experts.
- This platform bridges the gap between an online marketplace and marketing agencies.
- Upcity comes with some prominent features, including in-depth yet simple-to-understand reports. Additionally, it also comprises of intuitive user experience with fundamental building blocks of SEO.
Pricing: Free marketplace profile is available for various enterprises. Also, the price of an UpCity Certified Partner starts at $100 per month.
7. iContact Pro
- iContact Pro is a simple and robust marketing automation platform designed explicitly for customizing emails and analyzing customer preferences.
- In short, this platform automates marketing through its user-friendly workflows that make it easy to target customers based on their type, activity, and geographic location.
- iContact Pro consists of advanced tracking & reporting, and social posting & monitoring, along with many other features.
Comparison: The advanced email marketing tools where you can create high-converting landing pages is the unique feature of this platform compared to HubSpot, Pardot, and Marketo. Additionally, utilizing personalized emails, this tool also segments contacts for lead nurturing.
Pricing: iContact Pro is one of the most affordable marketing automation tools available for a starting price of $14 applicable for 500 list size.
8. Wishpond
- Wishpond is an automation marketing tool that helps its users in creating marketing funnels to generate leads online.
- Users get two options while working with this platform.
1. To use the all-in-one suite of marketing tools on their own
2. Consult the Wishpond marketing experts to create and run marketing campaigns.
Comparison: Wishpond has features similar to HubSpot, Marketo, and Pardot, which includes email marketing, landing pages, online forms, and leads database, and a lot more. This tool also integrates with a lot of apps consisting of e-commerce, CRM, email marketing, and help desk.
Pricing: Starting at $49 per month.
9. EngageBay
- EngageBay is an intuitive user-friendly and a unified marketing platform that provides users with a wide range of tools for sales and CRM to quickly convert your leads into paying customers.
- The critical features of EngageBay comprise of email marketing, social media engagement, contact management, autoresponders, triggers, A/B testing, web forms, and lot more for lead acquisition, engagement, and nurturing.
Comparison: EngageBay is one of the most affordable solutions for sales and marketing despite providing all the marketing solutions on one platform.
Pricing: Starts from $9.99 per month with a limited amount of contacts and emails per month.
You can use any of the above-mentioned affordable alternatives to HubSpot, Marketo, and Pardot as they function similar to them and are also comparatively inexpensive.
