Marketo Engage
The Next Generation of Marketing Automation Software is Here- A/B Testing
- Analytics/ROI Tracking
- Campaign Management
- Email Marketing
- Google AdWords Visibility
- Lead Management
- Sales Intelligence
- Search Marketing
- Segmentation and Targeting
- Social Marketing
- Boosting
- Collaboration
- Engagement
- Social Analytics
- Data Import/Export
- Landing Page Builder
- Lead Capture
- Lead Nurturing
- Lead Segmentation
- Lead Verification/Validation
- Prospecting Tools
- Contact Management
- Lead Capture
- Lead Nurturing
- Lead Segmentation
- Operations Management
- Sales Tracking
Marketo for email marketing
Being a Seasoned writer and blogger at itsonlinemarketing.com, we use Marketo for email marketing.
Pros:
Flexibility of use
Better marketer control and scalability.
Sales enablement
Ability to integrate with third party tools
Cons:
Reporting - Campaign reporting is not intuitive
Maintenance- System performance degrades over time
Marketo does a good
Good tool for B2B marketing automation
We use Marketo in our Marketing department and use it for lead nurturing, lead scoring, internal communications and marketing + sales alignment. Marketo has pretty steep learning curve and you can do same thing in different ways so you need to know the best practices to keep the instance "clean". Connector to Microsoft Dynamics should be updated, that's definitely the weakest point.
Good customer service
Marketo is a perfect tool
Full of features and affordable
The easiest and most user friendly software
Marketo is fantastic tool to use in order to easily watch how consumers move through your funnel. This also provides insights to leakages so that you can make corrective steps to get more from awareness to purchase. It's automation is a time saver and easy to set up. The only downfall is that it is you have to add your own CRM that plays well since they don't offer one. It has a high price tag, but it delivers on performance for that price.
- Cloud Hosted
- Web-based
- iPhone/iPad
- Windows
- Mac
- Phone
- Help Guides
- Video Guides
- Blogs
- Webinars
- Case Studies
- On-Site Training
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