Marketo has obviously proved helpful to me in managing my various digital marketing tasks at Cogneesol. This software facilitates the multiple options in terms of lead scoring, form management, landing page creation & many more. Being a digital marketing professional, it is much needed for me to perform multi-channel marketing activities with different tools. For this, I had explored various platforms and then found Marketo, the best option that served my purpose.
Marketo’s features enable me to do multiple integrations with other tools. Audience targeting becomes easy, our business website serves different niche audiences, and this allows me to send dynamic content that is customized for different segments of the audience.
If I have to highlight the cons of this tool, the only thing I would say is that, at the initial phase, it is difficult to understand the functioning of its model as it is a little bit complex. You need to learn it from a pro user of this, in order to navigate and understand each section of this tool completely, as it is difficult to manage on your own.