I am Mason Culligan, and I founded a website hosting company ten years ago and have worked in the IT industry for the past 15 years. Since I first started running my multimedia company, I have experimented with different email marketing software to find the best fit for my business. The software that I currently use for my company(Mattress Battle Inc.) is Nimble.
The reason I continue using Nimble is it allows me to understand my prospects thoroughly. With Nimble’s filtering system, I can target prospects more precisely based on their education, work experiences, to name a few.
Having this knowledge of my customers and prospects enabled me to efficiently tailor-fit the emails I send out to, thus creating more personalized drip campaigns.