Pardot

Smarter Marketing Automation

4.0 (3 Reviews)
About Pardot
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.
Pardot
Smarter Marketing Automation
4.0 (3 Reviews)
3 Reviews
Bailey WittReviewed 8 months ago
Solid marketing automation but nothing special
Reviewed 8 months ago by Bailey Witt
Solid marketing automation but nothing special

Pardot has a lot of breadth to its capabilities - you can build and send emails, build forms and landing pages, create automated campaigns, track marketing content engagement for leads, even track SEO, and more. However, I've found that none of the core functionality of Pardot is really best-in-class, it just gets the job done. For example, the email builder and landing page builder are not simple drag-n-drop like many other tools on the market. They have templates, but they are extremely rigid and require a good amount of HTML knowledge to customize them. There aren't really any major downsides, which is good. Everything is well organized and fairly intuitive. If you're on Salesforce as your CRM already, there's no reason I would say not to go with Pardot for marketing automation other than it's fairly pricy, but if you're on Salesforce, you can probably handle it.

Nicolas Costa OssaReviewed on 31/10/19
Great product. Specially if you are using salesforce
Role: Director Customer Operations & Account Management at Koombea
Reviewed on 31/10/19 by Nicolas Costa Ossa
Role: Director Customer Operations & Account Management at Koombea
Great product. Specially if you are using salesforce

Pros: Integrated with salesforce. Relatively easy to use. Decent UI and UX

Cons: You'll have to study a lot to get the gist of it.

Laura NierengartenReviewed on 27/12/18
Fast, Easy, and Powerful Marketing Automation
Role: Marketing Intern at Targetprocess, Inc.
Reviewed on 27/12/18 by Laura Nierengarten
Role: Marketing Intern at Targetprocess, Inc.
Fast, Easy, and Powerful Marketing Automation

It is a very robust tool that has been able to do accommodate everything we've asked of it. I like that if the functionality of a certain part of the tool can't exactly do what I need it to, there are work-around ways and other functionalities that can be creatively configured or strung together to achieve my goals.

Key Details
Software trial:

N/A

Starting Price:

$1250/Month

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