VBOUT

Adaptive marketing automation made to work for you.

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About VBOUT
VBOUT is a marketing automation platform for any business. The platform includes powerful email and social media tools, lead intelligence and comprehensive analytics. Create a complete sales funnel and convert your visitors into leads by nurturing them with automated, person...
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VBOUT
Adaptive marketing automation made to work for you.
0.0 (0 Reviews)
17 Questions
  • Artificial Intelligence
2 Answers
  Whatever impact the tweet-tussle between Elon Musk and Mark Zuckerberg had between invasive and non-invasive artificial intelligence, AI-enabled technological devices and solutions continue to fascinate millions of users for never-ending reasons.   Interestingly, 44% of the executives believe that the most important benefit of AI is to supply data for making decisions.   We consume a large amount of data every day, and our brain always looks for the patterns to sense them correctly. Sensors and trackers keep transferring data to-be-used all across the globe using the Internet of Things (IoT) technology. It makes your systems powerful enough to function in the real world, artificially. Facebook automatically suggests you, new friends. Google completes your search before you even type the third letter. Zomato predicts your ‘food of the day,’ and also your phone quickly identifies you well.   The benefits associated with the technology are quite impressive. But far more interesting is, to explore what AI has in its bucket that interests us a lot and that we cannot afford to miss at any cost:   1. The foremost exciting fact is that most of the smartphones come today with AI powered voice assistant like Siri, Alexa, Cortana etc. Interestingly, many are in female voices.   2. Experts suggest that AI reacts like humans. It has now become able to socialize and simulate emotions like humans. For example, the Kismet robot built in the 1990s can fetch and recognize human emotions, voice, and body language.   3. Print space is immensely admiring the concept of ‘Robo-Journalism.’ It is still surprising to know that a robot has already written an article on the earthquake in California for the Los Angeles Times. It collected data and figures from a seismograph.   4. AI bots supported by Machine Learning algorithms suggest products while you shop online. Once you have visited a few of the products online, the AI bots learn and record your preferences and then start recommending products that you could choose.   5. Deep Blue – a product by DeepStack, is an AI-based chess-playing computer that has defeated the presiding world champion, Garry Kasparov, in the year 1997.   6. The global AI-based self-driving car market is expected to touch $173.15 billion by the year 2023. Nvidia has already brought its AI-enabled computer to assist driverless cars.   7. Smart homes automation, security and surveillance through CCTV, and drones are most helpful AI-driven solutions utilized today.   8. Remote working and Virtual Assistance is believed to take over 16% of the jobs in the next ten years.   9. As per Gartner’s recent report, 40% of I&O teams will use AI-augmented automation in large enterprises, resulting in higher IT productivity.   10. According to the Gaurdian, Woebot – an intelligent software application is becoming increasingly popular as a sophisticated tool to help meeting demands for counselling.  Today, technology is entangling more and more in our daily lives, workplaces, and society. Hence, Artificial Intelligence will keep integrating information, analyze data, and use the resulting insights for improved decision-making.
  Whatever impact the tweet-tussle between Elon Musk and Mark Zuckerberg had between invasive and non-invasive artificial intelligence, AI-enabled technological devices and solutions continue to fascinate millions of users for never-ending reasons.   Interestingly, 44% of the executives believe that the most important benefit of AI is to supply data for making decisions.   We consume a large amount of data every day, and our brain always looks for the patterns to sense them correctly. Sensors and trackers keep transferring data to-be-used all across the globe using the Internet of Things (IoT) technology. It makes your systems powerful enough to function in the real world, artificially. Facebook automatically suggests you, new friends. Google completes your search before you even type the third letter. Zomato predicts your ‘food of the day,’ and also your phone quickly identifies you well.   The benefits associated with the technology are quite impressive. But far more interesting is, to explore what AI has in its bucket that interests us a lot and that we cannot afford to miss at any cost:   1. The foremost exciting fact is that most of the smartphones come today with AI powered voice assistant like Siri, Alexa, Cortana etc. Interestingly, many are in female voices.   2. Experts suggest that AI reacts like humans. It has now become able to socialize and simulate emotions like humans. For example, the Kismet robot built in the 1990s can fetch and recognize human emotions, voice, and body language.   3. Print space is immensely admiring the concept of ‘Robo-Journalism.’ It is still surprising to know that a robot has already written an article on the earthquake in California for the Los Angeles Times. It collected data and figures from a seismograph.   4. AI bots supported by Machine Learning algorithms suggest products while you shop online. Once you have visited a few of the products online, the AI bots learn and record your preferences and then start recommending products that you could choose.   5. Deep Blue – a product by DeepStack, is an AI-based chess-playing computer that has defeated the presiding world champion, Garry Kasparov, in the year 1997.   6. The global AI-based self-driving car market is expected to touch $173.15 billion by the year 2023. Nvidia has already brought its AI-enabled computer to assist driverless cars.   7. Smart homes automation, security and surveillance through CCTV, and drones are most helpful AI-driven solutions utilized today.   8. Remote working and Virtual Assistance is believed to take over 16% of the jobs in the next ten years.   9. As per Gartner’s recent report, 40% of I&O teams will use AI-augmented automation in large enterprises, resulting in higher IT productivity.   10. According to the Gaurdian, Woebot – an intelligent software application is becoming increasingly popular as a sophisticated tool to help meeting demands for counselling.  Today, technology is entangling more and more in our daily lives, workplaces, and society. Hence, Artificial Intelligence will keep integrating information, analyze data, and use the resulting insights for improved decision-making.

 

Whatever impact the tweet-tussle between Elon Musk and Mark Zuckerberg had between invasive and non-invasive artificial intelligence, AI-enabled technological devices and solutions continue to fascinate millions of users for never-ending reasons.  

Interestingly, 44% of the executives believe that the most important benefit of AI is to supply data for making decisions.  

We consume a large amount of data every day, and our brain always looks for the patterns to sense them correctly. Sensors and trackers keep transferring data to-be-used all across the globe using the Internet of Things (IoT) technology. It makes your systems powerful enough to function in the real world, artificially. Facebook automatically suggests you, new friends. Google completes your search before you even type the third letter. Zomato predicts your ‘food of the day,’ and also your phone quickly identifies you well.  

The benefits associated with the technology are quite impressive. But far more interesting is, to explore what AI has in its bucket that interests us a lot and that we cannot afford to miss at any cost:  

1. The foremost exciting fact is that most of the smartphones come today with AI powered voice assistant like Siri, Alexa, Cortana etc. Interestingly, many are in female voices.  

2. Experts suggest that AI reacts like humans. It has now become able to socialize and simulate emotions like humans. For example, the Kismet robot built in the 1990s can fetch and recognize human emotions, voice, and body language.  

3. Print space is immensely admiring the concept of ‘Robo-Journalism.’ It is still surprising to know that a robot has already written an article on the earthquake in California for the Los Angeles Times. It collected data and figures from a seismograph.  

4. AI bots supported by Machine Learning algorithms suggest products while you shop online. Once you have visited a few of the products online, the AI bots learn and record your preferences and then start recommending products that you could choose.  

5. Deep Blue – a product by DeepStack, is an AI-based chess-playing computer that has defeated the presiding world champion, Garry Kasparov, in the year 1997.  

6. The global AI-based self-driving car market is expected to touch $173.15 billion by the year 2023. Nvidia has already brought its AI-enabled computer to assist driverless cars.  

7. Smart homes automation, security and surveillance through CCTV, and drones are most helpful AI-driven solutions utilized today.  

8. Remote working and Virtual Assistance is believed to take over 16% of the jobs in the next ten years.  

9. As per Gartner’s recent report, 40% of I&O teams will use AI-augmented automation in large enterprises, resulting in higher IT productivity.  

10. According to the Gaurdian, Woebot – an intelligent software application is becoming increasingly popular as a sophisticated tool to help meeting demands for counselling. 

Today, technology is entangling more and more in our daily lives, workplaces, and society. Hence, Artificial Intelligence will keep integrating information, analyze data, and use the resulting insights for improved decision-making.

  • Game
  • Mobile App
  • Game Development
1 Answer
According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019. Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app. However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more. Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience. Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience: Area Age Gender With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience? Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc. Which are the most popular game engines? Let’s explore! Unity Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features. It allows you to import files from various 3D applications such as Maya. Unity allows you to purchase a wide range of assets from their store. Has tutorials to refer to when building your gaming app. Unity facilitates support for Android as well as iOS. Unreal Engine Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages. Endorses a user-friendly interface It allows you to test your game within the platform. Facilitates a wide range of 3D graphics to help you make your game look more visually appealing Unreal Engine supports Android and iOS applications. Corona SDK Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple. Corona SDK has a massive community for support as and when required. Corona SDK supports iOS as well as Android. The platforms marketplace makes several plugins available for you to incorporate into your gaming app.
According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019. Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app. However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more. Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience. Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience: Area Age Gender With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience? Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc. Which are the most popular game engines? Let’s explore! Unity Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features. It allows you to import files from various 3D applications such as Maya. Unity allows you to purchase a wide range of assets from their store. Has tutorials to refer to when building your gaming app. Unity facilitates support for Android as well as iOS. Unreal Engine Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages. Endorses a user-friendly interface It allows you to test your game within the platform. Facilitates a wide range of 3D graphics to help you make your game look more visually appealing Unreal Engine supports Android and iOS applications. Corona SDK Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple. Corona SDK has a massive community for support as and when required. Corona SDK supports iOS as well as Android. The platforms marketplace makes several plugins available for you to incorporate into your gaming app.

According to App Annie, the mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019.

Over the decade, gaming apps have evolved in terms of graphics, sound, and speed. Previously, mobile game development had a fixed plot. By that, I mean, if the gaming app was about racing, that’s all you could do on the app.

However, technology today has enabled game developers to use various frameworks in order to customize characters, make squads, communicate, and so much more.

Make sure that you develop a game that is hugely gripping for the user. However, the prerequisites to building a high flying gaming app begin with identifying your target audience.

Consider executing market research in order to gauge your audience. Factors to consider when selecting your target audience:

  • Area
  • Age
  • Gender

With your target audience in mind, make a call. What kind of gaming audience do you have, and what do you want to develop for your audience?

Game engines are mostly the softwares that run the game. Game engines are responsible for facilitating functionalities like graphic rendering, sound, animation, artificial intelligence, etc.

Which are the most popular game engines? Let’s explore!

Unity

Unity is a top-rated tool developed by Unity Technologies. Using Unity enables you to create gaming apps using 2D and 3D app development features.

  • It allows you to import files from various 3D applications such as Maya.
  • Unity allows you to purchase a wide range of assets from their store.
  • Has tutorials to refer to when building your gaming app.
  • Unity facilitates support for Android as well as iOS.

Unreal Engine

Unreal Engine is apt for developers who are still learning. The Unreal Engine allows you to build a game even if you are not familiar with programming and languages.

  • Endorses a user-friendly interface
  • It allows you to test your game within the platform.
  • Facilitates a wide range of 3D graphics to help you make your game look more visually appealing
  • Unreal Engine supports Android and iOS applications.

Corona SDK

Corona SDK is a 2D game engine that primarily makes use of Lua scripting language because of which coding becomes simple.

  • Corona SDK has a massive community for support as and when required.
  • Corona SDK supports iOS as well as Android.
  • The platforms marketplace makes several plugins available for you to incorporate into your gaming app.
  • Digital Marketing
1 Answer
 Making the most of technology in this digital era, Digital marketing has gone through a lot of change and evolved a lot. The concept of digital media and digital marketing has remained versatile and dynamic since its inception.Now when advertising and marketing have become the keys to success; digital marketing acts as a wheel itself being steered by digital media. The trends of digital marketing are transforming at the fastest possible rate. Be it the look and feel of the medium, its functionalities or its software features; changes for betterment are happening day in and day out.One of the biggest changes witnessed in digital marketing is automation. The updated digital marketing trends are reshaping the industry besides moulding the consumer behaviour and also their opinion. The power of technology is empowering the consumers to become more tech-savvy.What was once only used for the purpose of entertainment has now completely changed the notion of the users about it! People have already started shifting their preference from the traditional mediums to digital media for branding and advertising their products.According to some research, it has been stated that digital marketing is gaining more popularity with time and people are putting more faith into the medium over the other. People find digital marketing more effective and more budget-friendly as they can regulate and monitor their target group and keep catching the glimpses of insights and interactions.Digital marketing has been setting benchmarks of success. It is futuristic and indeed believed to have a bright future. People have started believing that digital marketing helps to reach and meet your desirable goals besides helping your business to evolve.It is no secret that the consumers today are more insightful and enlightened and hence they do a lot of research before buying a product or service. Digital marketing helps in making branding the voice of the brand and marketing more convenient for their patrons.  The ones who once thought that “no-one watches the online commercials have started believing the contrary.” Making communication more comfortable, digital marketing helps in making social media marketing more successful.If you give your business the digital push, you will be able to turn impressions into reality and make dreams happen. Majority of the people have become ardent admirers of digital media and they believe that digital marketing is forever. The trends will change but the medium is eternal and hence with time this form of unconventional marketing will only become more and more popular.
 Making the most of technology in this digital era, Digital marketing has gone through a lot of change and evolved a lot. The concept of digital media and digital marketing has remained versatile and dynamic since its inception.Now when advertising and marketing have become the keys to success; digital marketing acts as a wheel itself being steered by digital media. The trends of digital marketing are transforming at the fastest possible rate. Be it the look and feel of the medium, its functionalities or its software features; changes for betterment are happening day in and day out.One of the biggest changes witnessed in digital marketing is automation. The updated digital marketing trends are reshaping the industry besides moulding the consumer behaviour and also their opinion. The power of technology is empowering the consumers to become more tech-savvy.What was once only used for the purpose of entertainment has now completely changed the notion of the users about it! People have already started shifting their preference from the traditional mediums to digital media for branding and advertising their products.According to some research, it has been stated that digital marketing is gaining more popularity with time and people are putting more faith into the medium over the other. People find digital marketing more effective and more budget-friendly as they can regulate and monitor their target group and keep catching the glimpses of insights and interactions.Digital marketing has been setting benchmarks of success. It is futuristic and indeed believed to have a bright future. People have started believing that digital marketing helps to reach and meet your desirable goals besides helping your business to evolve.It is no secret that the consumers today are more insightful and enlightened and hence they do a lot of research before buying a product or service. Digital marketing helps in making branding the voice of the brand and marketing more convenient for their patrons.  The ones who once thought that “no-one watches the online commercials have started believing the contrary.” Making communication more comfortable, digital marketing helps in making social media marketing more successful.If you give your business the digital push, you will be able to turn impressions into reality and make dreams happen. Majority of the people have become ardent admirers of digital media and they believe that digital marketing is forever. The trends will change but the medium is eternal and hence with time this form of unconventional marketing will only become more and more popular.

 

Making the most of technology in this digital era, Digital marketing has gone through a lot of change and evolved a lot. The concept of digital media and digital marketing has remained versatile and dynamic since its inception.

Now when advertising and marketing have become the keys to success; digital marketing acts as a wheel itself being steered by digital media. The trends of digital marketing are transforming at the fastest possible rate. Be it the look and feel of the medium, its functionalities or its software features; changes for betterment are happening day in and day out.

One of the biggest changes witnessed in digital marketing is automation. The updated digital marketing trends are reshaping the industry besides moulding the consumer behaviour and also their opinion. The power of technology is empowering the consumers to become more tech-savvy.

What was once only used for the purpose of entertainment has now completely changed the notion of the users about it! People have already started shifting their preference from the traditional mediums to digital media for branding and advertising their products.

According to some research, it has been stated that digital marketing is gaining more popularity with time and people are putting more faith into the medium over the other. People find digital marketing more effective and more budget-friendly as they can regulate and monitor their target group and keep catching the glimpses of insights and interactions.

Digital marketing has been setting benchmarks of success. It is futuristic and indeed believed to have a bright future. People have started believing that digital marketing helps to reach and meet your desirable goals besides helping your business to evolve.

It is no secret that the consumers today are more insightful and enlightened and hence they do a lot of research before buying a product or service. Digital marketing helps in making branding the voice of the brand and marketing more convenient for their patrons.  The ones who once thought that “no-one watches the online commercials have started believing the contrary.” Making communication more comfortable, digital marketing helps in making social media marketing more successful.

If you give your business the digital push, you will be able to turn impressions into reality and make dreams happen. Majority of the people have become ardent admirers of digital media and they believe that digital marketing is forever. The trends will change but the medium is eternal and hence with time this form of unconventional marketing will only become more and more popular.

  • Learning management software
  • Learning management
1 Answer
Google classroom is not a learning management system. It is a Google’s venture as a free web service developed to benefit schools for easy creation and distribution assignments along with grading them. Streamlining the file sharing activities and ensuring a smooth coordination among the educators and learners is the major goal behind creating a Google Classroom. Google classroom is a perfect place for the students and teachers to learn using secure tools that ultimately enriches the learning experiences of the learners. On the other hand, a learning management system is a web-based software application that is used by the educators to plan, implement, and assess a specific process of learning to their students. It enables the instructors to develop content and monitor participation of the students, with assessing their performance as well. A wide range of free and open source LMS or learning management software systems are available to the users such as Canvas, Moodle, and Google Classroom etc. Google also keeps on adding new features to its classroom app. Other than free software, paid software systems are also available to assist users with advanced solutions.For increasing effectiveness, your LMS should involve all the important features that the users need. Check them below.Easy LMS integration to other systems.Better data tracking and designing the learning programs.Personalized experience to the users.Training and assessment to track learning offline.Allowing automated alerts and notifications.Centralizing user-friendly learning materials.Flexible reporting and analytics.Ready availability of remote and mobile workforce.Compliance with government regulations and policies.Advanced reports and analytics as assessment tools.Support of smart scheduling tools.Test out option to the learners of a training module.Hosting options for maximum security.
Google classroom is not a learning management system. It is a Google’s venture as a free web service developed to benefit schools for easy creation and distribution assignments along with grading them. Streamlining the file sharing activities and ensuring a smooth coordination among the educators and learners is the major goal behind creating a Google Classroom. Google classroom is a perfect place for the students and teachers to learn using secure tools that ultimately enriches the learning experiences of the learners. On the other hand, a learning management system is a web-based software application that is used by the educators to plan, implement, and assess a specific process of learning to their students. It enables the instructors to develop content and monitor participation of the students, with assessing their performance as well. A wide range of free and open source LMS or learning management software systems are available to the users such as Canvas, Moodle, and Google Classroom etc. Google also keeps on adding new features to its classroom app. Other than free software, paid software systems are also available to assist users with advanced solutions.For increasing effectiveness, your LMS should involve all the important features that the users need. Check them below.Easy LMS integration to other systems.Better data tracking and designing the learning programs.Personalized experience to the users.Training and assessment to track learning offline.Allowing automated alerts and notifications.Centralizing user-friendly learning materials.Flexible reporting and analytics.Ready availability of remote and mobile workforce.Compliance with government regulations and policies.Advanced reports and analytics as assessment tools.Support of smart scheduling tools.Test out option to the learners of a training module.Hosting options for maximum security.

Google classroom is not a learning management system. It is a Google’s venture as a free web service developed to benefit schools for easy creation and distribution assignments along with grading them. Streamlining the file sharing activities and ensuring a smooth coordination among the educators and learners is the major goal behind creating a Google Classroom. Google classroom is a perfect place for the students and teachers to learn using secure tools that ultimately enriches the learning experiences of the learners. 

On the other hand, a learning management system is a web-based software application that is used by the educators to plan, implement, and assess a specific process of learning to their students. It enables the instructors to develop content and monitor participation of the students, with assessing their performance as well. 

A wide range of free and open source LMS or learning management software systems are available to the users such as Canvas, Moodle, and Google Classroom etc. Google also keeps on adding new features to its classroom app. Other than free software, paid software systems are also available to assist users with advanced solutions.

For increasing effectiveness, your LMS should involve all the important features that the users need. Check them below.

  • Easy LMS integration to other systems.
  • Better data tracking and designing the learning programs.
  • Personalized experience to the users.
  • Training and assessment to track learning offline.
  • Allowing automated alerts and notifications.
  • Centralizing user-friendly learning materials.
  • Flexible reporting and analytics.
  • Ready availability of remote and mobile workforce.
  • Compliance with government regulations and policies.
  • Advanced reports and analytics as assessment tools.
  • Support of smart scheduling tools.
  • Test out option to the learners of a training module.
  • Hosting options for maximum security.
  • UI-UX
  • Website
1 Answer
Morning bag is an eCommerce website that facilitates buying and selling of all the daily grocery essentials along with a quick door to door delivery of the orders. The design of a shopping site must comply with some basic principles to make it efficient for the investor and user friendly for the customer. After scanning through the webpages of Morning Bag, here is the detailed analysis in 4 main areas:1 The Brand Identity: From a stakeholder perspective, branding is a superlative factor that reflects foremost. Companies spend fortunes after designing the website and why not? The first impression is what will bring your buyer back time and again. Coming to Morning Bag, extra-large scrolling banners are covering up good space. One slide in particular is supremely utilized to showcase business values that will build trust and bond. However, the opening banner could talk about the key offerings of the business.2. Unique Menus & Icons:The success of an eCommerce site is not about the wows but the number of sales it is able to drive. Too much or too little information and CTAs can leave the consumer confused.According to Kissmetrics report, navigation has a bigger impact on usability and purchase experience than almost any other factor in your UI.The morning bag has simplified categories following a consistent horizontal theme with simple arrow buttons on the homepage and a sidebar format on the following pages for an individual to track swiftly. The category bar looks relatively small.Although, icons used in every nook and corner are clear, innate, simple, and in perfect contrast. The bottom of the page displays a tabular layout of all the categories with sub-items, relevant images, and links to respective pages. The characters here are too small and too cluttered.3. Hassle-free log in:When the shopper is asked to enter too much information for a login or order processing, within microseconds they switch to the competitor.This section was the most user-friendly asking for limited data to be entered. Also, clearly intuitive navigation is designed for an effortless checkout.  4. Logo design and placement:Logo and its creative placement are not up to the mark.  With so much on the screen, the logo will likely be disregarded and that also will question effective branding.  Little more creativity like a splash screen with an animated logo or mascot for the loading period is a smart add-on to emphasize branding.  Overall the Morning Bag lays a feeling of neatness and with good use of colors and contrasts, easy navigation, and brand recognition. With more graphics and less text, the website will be able to score more appreciation but keeping speed into consideration. 
Morning bag is an eCommerce website that facilitates buying and selling of all the daily grocery essentials along with a quick door to door delivery of the orders. The design of a shopping site must comply with some basic principles to make it efficient for the investor and user friendly for the customer. After scanning through the webpages of Morning Bag, here is the detailed analysis in 4 main areas:1 The Brand Identity: From a stakeholder perspective, branding is a superlative factor that reflects foremost. Companies spend fortunes after designing the website and why not? The first impression is what will bring your buyer back time and again. Coming to Morning Bag, extra-large scrolling banners are covering up good space. One slide in particular is supremely utilized to showcase business values that will build trust and bond. However, the opening banner could talk about the key offerings of the business.2. Unique Menus & Icons:The success of an eCommerce site is not about the wows but the number of sales it is able to drive. Too much or too little information and CTAs can leave the consumer confused.According to Kissmetrics report, navigation has a bigger impact on usability and purchase experience than almost any other factor in your UI.The morning bag has simplified categories following a consistent horizontal theme with simple arrow buttons on the homepage and a sidebar format on the following pages for an individual to track swiftly. The category bar looks relatively small.Although, icons used in every nook and corner are clear, innate, simple, and in perfect contrast. The bottom of the page displays a tabular layout of all the categories with sub-items, relevant images, and links to respective pages. The characters here are too small and too cluttered.3. Hassle-free log in:When the shopper is asked to enter too much information for a login or order processing, within microseconds they switch to the competitor.This section was the most user-friendly asking for limited data to be entered. Also, clearly intuitive navigation is designed for an effortless checkout.  4. Logo design and placement:Logo and its creative placement are not up to the mark.  With so much on the screen, the logo will likely be disregarded and that also will question effective branding.  Little more creativity like a splash screen with an animated logo or mascot for the loading period is a smart add-on to emphasize branding.  Overall the Morning Bag lays a feeling of neatness and with good use of colors and contrasts, easy navigation, and brand recognition. With more graphics and less text, the website will be able to score more appreciation but keeping speed into consideration. 

Morning bag is an eCommerce website that facilitates buying and selling of all the daily grocery essentials along with a quick door to door delivery of the orders. 

The design of a shopping site must comply with some basic principles to make it efficient for the investor and user friendly for the customer. After scanning through the webpages of Morning Bag, here is the detailed analysis in 4 main areas:

1 The Brand Identity: 

From a stakeholder perspective, branding is a superlative factor that reflects foremost. Companies spend fortunes after designing the website and why not? The first impression is what will bring your buyer back time and again. 

Coming to Morning Bag, extra-large scrolling banners are covering up good space. One slide in particular is supremely utilized to showcase business values that will build trust and bond. However, the opening banner could talk about the key offerings of the business.

2. Unique Menus & Icons:

The success of an eCommerce site is not about the wows but the number of sales it is able to drive. Too much or too little information and CTAs can leave the consumer confused.

According to Kissmetrics report, navigation has a bigger impact on usability and purchase experience than almost any other factor in your UI.

The morning bag has simplified categories following a consistent horizontal theme with simple arrow buttons on the homepage and a sidebar format on the following pages for an individual to track swiftly. The category bar looks relatively small.

Although, icons used in every nook and corner are clear, innate, simple, and in perfect contrast. 

The bottom of the page displays a tabular layout of all the categories with sub-items, relevant images, and links to respective pages. The characters here are too small and too cluttered.

3. Hassle-free log in:

When the shopper is asked to enter too much information for a login or order processing, within microseconds they switch to the competitor.

This section was the most user-friendly asking for limited data to be entered. Also, clearly intuitive navigation is designed for an effortless checkout.  

4. Logo design and placement:

Logo and its creative placement are not up to the mark.  With so much on the screen, the logo will likely be disregarded and that also will question effective branding.  Little more creativity like a splash screen with an animated logo or mascot for the loading period is a smart add-on to emphasize branding.  

Overall the Morning Bag lays a feeling of neatness and with good use of colors and contrasts, easy navigation, and brand recognition. With more graphics and less text, the website will be able to score more appreciation but keeping speed into consideration. 

  • Branding trends
  • Business Analysis
  • Business Development
2 Answers
Personal branding has become the need of the hour for any individual that is looking to expand their business, get a better job, get noticed digitally, or take their career to the next level. It is the practice where people market themselves and their careers as brands establishing a prescribed image or impression in the minds of the audience. A powerful, attractive, and visible personal brand defines the authentic in-person display of the appealing aspects of professional and personal activities and interests.The reasons how personal branding will help a business are listed below:1. You Get New OpportunitiesWhen your brand is appealing, customers, clients, vendors, press, and even organizations looking to hire, will find you and reach out to you.2. Power Of Online NetworkingWhen you have a compelling personal brand, the audience finds you attractive and desirable and wants to connect with you.3. In-Person Networking PowerIn-Person Networking helps during events and meetings when you get to share your brand to a much wider audience. When you directly advertise people about your brand, it helps them want to connect with your business.4. Build Your BrandCustomers, clients, and vendors prefer to develop businesses that are more likely to do business with a company when the leader has an attractive personal brand.5. Getting HiredAccording to a report, 84 percent of hirings are done through social media. Many organizations post about job openings on Twitter before anywhere else. It is also revealed that 66 percent of hiring managers use Facebook to engage. Recruiting through social media helps a company know more about you than just your resume. Hence building a sharp brand image on social media will always gain you some brownie points.6. Build ConnectionsA robust personal brand helps you build your relations both personally and professionally. People tend to notice a new profile and want to connect with the user personally if it matches their interests.7. Drives Serendipitous SuccessA powerful and attractive personal brand gets noticed by people all across the globe. It creates impressions on the audiences and hence helps a brand to evolve. Different opportunities bring enormous success to the brand.Hence, personal or professional branding is excellent and efficient for businesses to be recognized and success-driven.
Personal branding has become the need of the hour for any individual that is looking to expand their business, get a better job, get noticed digitally, or take their career to the next level. It is the practice where people market themselves and their careers as brands establishing a prescribed image or impression in the minds of the audience. A powerful, attractive, and visible personal brand defines the authentic in-person display of the appealing aspects of professional and personal activities and interests.The reasons how personal branding will help a business are listed below:1. You Get New OpportunitiesWhen your brand is appealing, customers, clients, vendors, press, and even organizations looking to hire, will find you and reach out to you.2. Power Of Online NetworkingWhen you have a compelling personal brand, the audience finds you attractive and desirable and wants to connect with you.3. In-Person Networking PowerIn-Person Networking helps during events and meetings when you get to share your brand to a much wider audience. When you directly advertise people about your brand, it helps them want to connect with your business.4. Build Your BrandCustomers, clients, and vendors prefer to develop businesses that are more likely to do business with a company when the leader has an attractive personal brand.5. Getting HiredAccording to a report, 84 percent of hirings are done through social media. Many organizations post about job openings on Twitter before anywhere else. It is also revealed that 66 percent of hiring managers use Facebook to engage. Recruiting through social media helps a company know more about you than just your resume. Hence building a sharp brand image on social media will always gain you some brownie points.6. Build ConnectionsA robust personal brand helps you build your relations both personally and professionally. People tend to notice a new profile and want to connect with the user personally if it matches their interests.7. Drives Serendipitous SuccessA powerful and attractive personal brand gets noticed by people all across the globe. It creates impressions on the audiences and hence helps a brand to evolve. Different opportunities bring enormous success to the brand.Hence, personal or professional branding is excellent and efficient for businesses to be recognized and success-driven.

Personal branding has become the need of the hour for any individual that is looking to expand their business, get a better job, get noticed digitally, or take their career to the next level. It is the practice where people market themselves and their careers as brands establishing a prescribed image or impression in the minds of the audience. A powerful, attractive, and visible personal brand defines the authentic in-person display of the appealing aspects of professional and personal activities and interests.

The reasons how personal branding will help a business are listed below:

1. You Get New Opportunities

When your brand is appealing, customers, clients, vendors, press, and even organizations looking to hire, will find you and reach out to you.

2. Power Of Online Networking

When you have a compelling personal brand, the audience finds you attractive and desirable and wants to connect with you.

3. In-Person Networking Power

In-Person Networking helps during events and meetings when you get to share your brand to a much wider audience. When you directly advertise people about your brand, it helps them want to connect with your business.

4. Build Your Brand

Customers, clients, and vendors prefer to develop businesses that are more likely to do business with a company when the leader has an attractive personal brand.

5. Getting Hired

According to a report, 84 percent of hirings are done through social media. Many organizations post about job openings on Twitter before anywhere else. It is also revealed that 66 percent of hiring managers use Facebook to engage. Recruiting through social media helps a company know more about you than just your resume. Hence building a sharp brand image on social media will always gain you some brownie points.

6. Build Connections

A robust personal brand helps you build your relations both personally and professionally. People tend to notice a new profile and want to connect with the user personally if it matches their interests.

7. Drives Serendipitous Success

A powerful and attractive personal brand gets noticed by people all across the globe. It creates impressions on the audiences and hence helps a brand to evolve. Different opportunities bring enormous success to the brand.

Hence, personal or professional branding is excellent and efficient for businesses to be recognized and success-driven.

  • Digital Marketing
  • Brand designers
  • Affiliate Marketing
5 Answers
Since the last decade, digital marketing has evolved leaps and bounds and has become a core entity of businesses of all sizes. The digital world is enormous, complicated, and unstable. It is growing every other day, and hence it becomes a compulsion for the organizations to implement it. There are multiple digital marketing tools, software, and applications available in the market. These tools are user friendly and easy to operate and provides efficient results to the company.As we have already discussed, Digital Marketing is a vast field, and it is divided into several parts. We must first have an idea about which type of marketing we are selecting and then decide to choose the relevant tools.Some of the most prominent digital marketing techniques and its relevant tools are mentioned below:1. Search Engine Optimization (SEO)Marketing is inevitable to every online business, whether it is a new venture or a great idea. SEO is a digital marketing technique that can help establish the credibility of the brand, reach the right and broader audience,  generate the traffic and brand awareness among the consumers. While all these might be a complicated set of activities, there are excellent SEO tools that streamline this process:Some of the best digital marketing SEO tools are as follows:MOZKeywordToolGoogle Page Speed InsightsBrowseoGoogle AnalyticsQuickSproutBing WebmasterBotifyBright LocalClusteric2. Search Engine Marketing (SEM)Today, with the growing competition, organizations are seeking innovative measures to sustain in the market. This leads every business to focus on Search Engine Marketing as a part of the digital marketing strategy. SEM is a paid marketing of the ads that appear on the SERP’s. There are various SEM tools available in the market that make this job easy and viable for users. These tools help in enhancing productivity with automation and increasing relevance to the consumers.SEMRushBuzzsumoGoogle AdsBing AdsKeywordCompetitoriSpionageGoogle Marketing PlatformMarin SoftwareWordStream AdvisorAcquisio3. Social Media Marketing (SMM)Social Media Marketing is an effective digital marketing strategy. Unlike paid advertising, the brands and business can grow their brand awareness and reach using social media activities with zero monetary investment by using SMM tools. The social media platform is transforming the consumer’s and business owner’s outlook towards advertising. Hence, social media presence is inevitable for an online business.Some of the best digital marketing tools used by most social media marketers are described below:HootsuiteSprout SocialMeetEdgarSocedoOktopostBufferFacebook Power EditorBitlySocialMentionTweetDeck4. Content Marketing Management (CMM)Content is the way to reach your audience and develop the trust of the brand in the market. Every digital marketing channel must be updated with content according to the audience's requirements and platform. Content marketing helps in various processes such as idea generation, designing and drafting the content, and publishing the content in multiple channels. The content marketing teams also monitor and manage the content, depending on the effectiveness of the content. A robust content marketing campaign requires various skills such as writing skills, social media skills, video-production skills, and many more. Some of the most shared content marketing tools are explained below:BufferTrendspottrContentlyLandscape by Sprout SocialGoogle AdWordsEvernoteKredTrelloClickFunnelsTweriod5. E-Mail MarketingEmail is a reliable and relevant source of social media today. It is one of the most versatile and consistent means of targeting the audience and monetizing the same. The brands can communicate with their target customers and promote their products and services with the help of email marketing. Some of the most common email marketing tools are as follows:MailChimpActive CampaignConvertKitHubSpotMailGeniusLitmusReach MailTarget HeroDripMad Mimi6. Marketing AutomationMarketing automation is the latest advancement in technology. Every repetitive and ordinary task of marketing can be automated with robust marketing tools. Marketing automation reduces the time taken to complete the task, minimizes the human error, and manages the marketing complexity. Moreover, marketing automation manages, monitors, and optimizes marketing efforts. Some of the best marketing automation tools are mentioned below:MarketoHubspotEloquaOmnisendPardotActiveCampaignLeadfeederAct-OnLeadSquaredWiser7. Growth Hacking ToolsGrowth hacking is the process of carrying out rapid experiments in different marketing trials and product development. This procedure is done with a unified objective to achieve fast-paced success and sustain in the industry. Growth hacking tools cater to various purposes, such as feedback and market insight tools, traffic growth tools, user experience tools, and more. Some of the most efficient growth hacking tools are listed below:ColibriUnbounceOptimizePressQualarooZapierCrystalKnowsGrowthBarHotjarAirtablePushCrewAll the tools mentioned above are the best and reliable sources for carrying out a digital marketing campaign.
Since the last decade, digital marketing has evolved leaps and bounds and has become a core entity of businesses of all sizes. The digital world is enormous, complicated, and unstable. It is growing every other day, and hence it becomes a compulsion for the organizations to implement it. There are multiple digital marketing tools, software, and applications available in the market. These tools are user friendly and easy to operate and provides efficient results to the company.As we have already discussed, Digital Marketing is a vast field, and it is divided into several parts. We must first have an idea about which type of marketing we are selecting and then decide to choose the relevant tools.Some of the most prominent digital marketing techniques and its relevant tools are mentioned below:1. Search Engine Optimization (SEO)Marketing is inevitable to every online business, whether it is a new venture or a great idea. SEO is a digital marketing technique that can help establish the credibility of the brand, reach the right and broader audience,  generate the traffic and brand awareness among the consumers. While all these might be a complicated set of activities, there are excellent SEO tools that streamline this process:Some of the best digital marketing SEO tools are as follows:MOZKeywordToolGoogle Page Speed InsightsBrowseoGoogle AnalyticsQuickSproutBing WebmasterBotifyBright LocalClusteric2. Search Engine Marketing (SEM)Today, with the growing competition, organizations are seeking innovative measures to sustain in the market. This leads every business to focus on Search Engine Marketing as a part of the digital marketing strategy. SEM is a paid marketing of the ads that appear on the SERP’s. There are various SEM tools available in the market that make this job easy and viable for users. These tools help in enhancing productivity with automation and increasing relevance to the consumers.SEMRushBuzzsumoGoogle AdsBing AdsKeywordCompetitoriSpionageGoogle Marketing PlatformMarin SoftwareWordStream AdvisorAcquisio3. Social Media Marketing (SMM)Social Media Marketing is an effective digital marketing strategy. Unlike paid advertising, the brands and business can grow their brand awareness and reach using social media activities with zero monetary investment by using SMM tools. The social media platform is transforming the consumer’s and business owner’s outlook towards advertising. Hence, social media presence is inevitable for an online business.Some of the best digital marketing tools used by most social media marketers are described below:HootsuiteSprout SocialMeetEdgarSocedoOktopostBufferFacebook Power EditorBitlySocialMentionTweetDeck4. Content Marketing Management (CMM)Content is the way to reach your audience and develop the trust of the brand in the market. Every digital marketing channel must be updated with content according to the audience's requirements and platform. Content marketing helps in various processes such as idea generation, designing and drafting the content, and publishing the content in multiple channels. The content marketing teams also monitor and manage the content, depending on the effectiveness of the content. A robust content marketing campaign requires various skills such as writing skills, social media skills, video-production skills, and many more. Some of the most shared content marketing tools are explained below:BufferTrendspottrContentlyLandscape by Sprout SocialGoogle AdWordsEvernoteKredTrelloClickFunnelsTweriod5. E-Mail MarketingEmail is a reliable and relevant source of social media today. It is one of the most versatile and consistent means of targeting the audience and monetizing the same. The brands can communicate with their target customers and promote their products and services with the help of email marketing. Some of the most common email marketing tools are as follows:MailChimpActive CampaignConvertKitHubSpotMailGeniusLitmusReach MailTarget HeroDripMad Mimi6. Marketing AutomationMarketing automation is the latest advancement in technology. Every repetitive and ordinary task of marketing can be automated with robust marketing tools. Marketing automation reduces the time taken to complete the task, minimizes the human error, and manages the marketing complexity. Moreover, marketing automation manages, monitors, and optimizes marketing efforts. Some of the best marketing automation tools are mentioned below:MarketoHubspotEloquaOmnisendPardotActiveCampaignLeadfeederAct-OnLeadSquaredWiser7. Growth Hacking ToolsGrowth hacking is the process of carrying out rapid experiments in different marketing trials and product development. This procedure is done with a unified objective to achieve fast-paced success and sustain in the industry. Growth hacking tools cater to various purposes, such as feedback and market insight tools, traffic growth tools, user experience tools, and more. Some of the most efficient growth hacking tools are listed below:ColibriUnbounceOptimizePressQualarooZapierCrystalKnowsGrowthBarHotjarAirtablePushCrewAll the tools mentioned above are the best and reliable sources for carrying out a digital marketing campaign.

Since the last decade, digital marketing has evolved leaps and bounds and has become a core entity of businesses of all sizes. The digital world is enormous, complicated, and unstable. It is growing every other day, and hence it becomes a compulsion for the organizations to implement it. There are multiple digital marketing tools, software, and applications available in the market. These tools are user friendly and easy to operate and provides efficient results to the company.

As we have already discussed, Digital Marketing is a vast field, and it is divided into several parts. We must first have an idea about which type of marketing we are selecting and then decide to choose the relevant tools.

Some of the most prominent digital marketing techniques and its relevant tools are mentioned below:

1. Search Engine Optimization (SEO)

Marketing is inevitable to every online business, whether it is a new venture or a great idea. SEO is a digital marketing technique that can help establish the credibility of the brand, reach the right and broader audience,  generate the traffic and brand awareness among the consumers. While all these might be a complicated set of activities, there are excellent SEO tools that streamline this process:

Some of the best digital marketing SEO tools are as follows:

  • MOZ
  • KeywordTool
  • Google Page Speed Insights
  • Browseo
  • Google Analytics
  • QuickSprout
  • Bing Webmaster
  • Botify
  • Bright Local
  • Clusteric

2. Search Engine Marketing (SEM)

Today, with the growing competition, organizations are seeking innovative measures to sustain in the market. This leads every business to focus on Search Engine Marketing as a part of the digital marketing strategy. SEM is a paid marketing of the ads that appear on the SERP’s. There are various SEM tools available in the market that make this job easy and viable for users. These tools help in enhancing productivity with automation and increasing relevance to the consumers.

  • SEMRush
  • Buzzsumo
  • Google Ads
  • Bing Ads
  • KeywordCompetitor
  • iSpionage
  • Google Marketing Platform
  • Marin Software
  • WordStream Advisor
  • Acquisio

3. Social Media Marketing (SMM)

Social Media Marketing is an effective digital marketing strategy. Unlike paid advertising, the brands and business can grow their brand awareness and reach using social media activities with zero monetary investment by using SMM tools. The social media platform is transforming the consumer’s and business owner’s outlook towards advertising. Hence, social media presence is inevitable for an online business.

Some of the best digital marketing tools used by most social media marketers are described below:

  • Hootsuite
  • Sprout Social
  • MeetEdgar
  • Socedo
  • Oktopost
  • Buffer
  • Facebook Power Editor
  • Bitly
  • SocialMention
  • TweetDeck

4. Content Marketing Management (CMM)

Content is the way to reach your audience and develop the trust of the brand in the market. Every digital marketing channel must be updated with content according to the audience's requirements and platform. Content marketing helps in various processes such as idea generation, designing and drafting the content, and publishing the content in multiple channels. The content marketing teams also monitor and manage the content, depending on the effectiveness of the content. A robust content marketing campaign requires various skills such as writing skills, social media skills, video-production skills, and many more. Some of the most shared content marketing tools are explained below:

  • Buffer
  • Trendspottr
  • Contently
  • Landscape by Sprout Social
  • Google AdWords
  • Evernote
  • Kred
  • Trello
  • ClickFunnels
  • Tweriod

5. E-Mail Marketing

Email is a reliable and relevant source of social media today. It is one of the most versatile and consistent means of targeting the audience and monetizing the same. The brands can communicate with their target customers and promote their products and services with the help of email marketing. Some of the most common email marketing tools are as follows:

  • MailChimp
  • Active Campaign
  • ConvertKit
  • HubSpot
  • MailGenius
  • Litmus
  • Reach Mail
  • Target Hero
  • Drip
  • Mad Mimi

6. Marketing Automation

Marketing automation is the latest advancement in technology. Every repetitive and ordinary task of marketing can be automated with robust marketing tools. Marketing automation reduces the time taken to complete the task, minimizes the human error, and manages the marketing complexity. Moreover, marketing automation manages, monitors, and optimizes marketing efforts. Some of the best marketing automation tools are mentioned below:

  • Marketo
  • Hubspot
  • Eloqua
  • Omnisend
  • Pardot
  • ActiveCampaign
  • Leadfeeder
  • Act-On
  • LeadSquared
  • Wiser

7. Growth Hacking Tools

Growth hacking is the process of carrying out rapid experiments in different marketing trials and product development. This procedure is done with a unified objective to achieve fast-paced success and sustain in the industry. Growth hacking tools cater to various purposes, such as feedback and market insight tools, traffic growth tools, user experience tools, and more. Some of the most efficient growth hacking tools are listed below:

  • Colibri
  • Unbounce
  • OptimizePress
  • Qualaroo
  • Zapier
  • CrystalKnows
  • GrowthBar
  • Hotjar
  • Airtable
  • PushCrew

All the tools mentioned above are the best and reliable sources for carrying out a digital marketing campaign.

  • Content Optimization
  • Search Engine Marketing
1 Answer
SEO (Search Engine Optimization) is the practice to improve your site that helps increase its visibility in search engines' organic results. It helps in getting more traffic. If your website has better visibility in search results, then it can quickly gather attention and attract customers to your business.SEO serves as a framework with rules and processes. In the following three categories this process can be divided: Technical SEO, On-site SEO, and Off-site SEOTechnical SEO: The search engines can crawl and index the website with this type of SEO. Without creating an issue, this type of SEO performs the work smoothly.On-site SEO: To make search engine friendly, this type of SEO is applied to your site.Off-site SEO: Your website or blog is ranked higher in search results with the help of this type of SEO as it provides ways to promote the website.What are the core elements of SEO?The two essential paths are on-page SEO and off-page SEO.On-page SEO: To improve the ranking, this SEO builds content. It looks after keywords into your pages and content, prefers high-quality content, and gives importance to titles and metatags that are keyword-rich and well-written.Off-page SEO: For SEO success, this is integral as it helps in earning backlinks.  What are the strategies of SEO?The two strategies of SEO are – Black Hat and White HatBlack Hat SEO- It means going for quick gains. Keyword stuffing and link scraping are sneaky tactics that people use to implement black hat SEO. This strategy can work short time, but there is a chance that Google can penalize or blacklist your site.White Hat SEO- It builds sustainable online business and focuses on the human audience. As per the search engine’s rules, they work on the best content.Working of Search engine optimization processSearch engines like Google make use of bots to crawl pages of the web. They go from site to site to collect information about the pages. All this information is put in an index.Algorithms analyze pages in the index. In searching for a given query, the algorithms consider hundreds of ranking factors to know the order pages.Search bots estimate how a web page can give the searcher what they are searching for.SEO organizes the factors into main categories like content quality and keyword research for content optimization based on importance. The essential site architecture factors for SEO are crawlability and speed.The search algorithms are designed in such a way that they can quickly surface relevant and authoritative pages. Users get an efficient search experience.All these factors can optimize your site and content and help you rank your page higher in the search results.Frequently the search engine algorithms change, and the SEO tactics progress in response to those changes. Practice SEO to learn the ways of how SEO works. Apply the various SEO techniques on a website and monitor its rankings. Revise your SEO strategy if your rankings and organic traffic are moving down.
SEO (Search Engine Optimization) is the practice to improve your site that helps increase its visibility in search engines' organic results. It helps in getting more traffic. If your website has better visibility in search results, then it can quickly gather attention and attract customers to your business.SEO serves as a framework with rules and processes. In the following three categories this process can be divided: Technical SEO, On-site SEO, and Off-site SEOTechnical SEO: The search engines can crawl and index the website with this type of SEO. Without creating an issue, this type of SEO performs the work smoothly.On-site SEO: To make search engine friendly, this type of SEO is applied to your site.Off-site SEO: Your website or blog is ranked higher in search results with the help of this type of SEO as it provides ways to promote the website.What are the core elements of SEO?The two essential paths are on-page SEO and off-page SEO.On-page SEO: To improve the ranking, this SEO builds content. It looks after keywords into your pages and content, prefers high-quality content, and gives importance to titles and metatags that are keyword-rich and well-written.Off-page SEO: For SEO success, this is integral as it helps in earning backlinks.  What are the strategies of SEO?The two strategies of SEO are – Black Hat and White HatBlack Hat SEO- It means going for quick gains. Keyword stuffing and link scraping are sneaky tactics that people use to implement black hat SEO. This strategy can work short time, but there is a chance that Google can penalize or blacklist your site.White Hat SEO- It builds sustainable online business and focuses on the human audience. As per the search engine’s rules, they work on the best content.Working of Search engine optimization processSearch engines like Google make use of bots to crawl pages of the web. They go from site to site to collect information about the pages. All this information is put in an index.Algorithms analyze pages in the index. In searching for a given query, the algorithms consider hundreds of ranking factors to know the order pages.Search bots estimate how a web page can give the searcher what they are searching for.SEO organizes the factors into main categories like content quality and keyword research for content optimization based on importance. The essential site architecture factors for SEO are crawlability and speed.The search algorithms are designed in such a way that they can quickly surface relevant and authoritative pages. Users get an efficient search experience.All these factors can optimize your site and content and help you rank your page higher in the search results.Frequently the search engine algorithms change, and the SEO tactics progress in response to those changes. Practice SEO to learn the ways of how SEO works. Apply the various SEO techniques on a website and monitor its rankings. Revise your SEO strategy if your rankings and organic traffic are moving down.

SEO (Search Engine Optimization) is the practice to improve your site that helps increase its visibility in search engines' organic results. It helps in getting more traffic. If your website has better visibility in search results, then it can quickly gather attention and attract customers to your business.

SEO serves as a framework with rules and processes. In the following three categories this process can be divided: 

Technical SEO, On-site SEO, and Off-site SEO

  • Technical SEO: The search engines can crawl and index the website with this type of SEO. Without creating an issue, this type of SEO performs the work smoothly.
  • On-site SEO: To make search engine friendly, this type of SEO is applied to your site.
  • Off-site SEO: Your website or blog is ranked higher in search results with the help of this type of SEO as it provides ways to promote the website.

What are the core elements of SEO?

The two essential paths are on-page SEO and off-page SEO.

  • On-page SEO: To improve the ranking, this SEO builds content. It looks after keywords into your pages and content, prefers high-quality content, and gives importance to titles and metatags that are keyword-rich and well-written.
  • Off-page SEO: For SEO success, this is integral as it helps in earning backlinks.  

What are the strategies of SEO?

The two strategies of SEO are – Black Hat and White Hat

  • Black Hat SEO- It means going for quick gains. Keyword stuffing and link scraping are sneaky tactics that people use to implement black hat SEO. This strategy can work short time, but there is a chance that Google can penalize or blacklist your site.
  • White Hat SEO- It builds sustainable online business and focuses on the human audience. As per the search engine’s rules, they work on the best content.

Working of Search engine optimization process

  • Search engines like Google make use of bots to crawl pages of the web. They go from site to site to collect information about the pages. All this information is put in an index.
  • Algorithms analyze pages in the index. In searching for a given query, the algorithms consider hundreds of ranking factors to know the order pages.
  • Search bots estimate how a web page can give the searcher what they are searching for.
  • SEO organizes the factors into main categories like content quality and keyword research for content optimization based on importance. The essential site architecture factors for SEO are crawlability and speed.
  • The search algorithms are designed in such a way that they can quickly surface relevant and authoritative pages. Users get an efficient search experience.

All these factors can optimize your site and content and help you rank your page higher in the search results.

Frequently the search engine algorithms change, and the SEO tactics progress in response to those changes. Practice SEO to learn the ways of how SEO works. Apply the various SEO techniques on a website and monitor its rankings. Revise your SEO strategy if your rankings and organic traffic are moving down.

  • Mobile App
  • ELearning Platform
6 Answers
If there is one industry that has experienced extraordinary growth in the pandemic then it has to be an EdTech industry. Since December last year, countries shut doors of school/institutions as a preventive measure. And learners and parents worldwide had just one option as their last resort - the adoption of online learning methods. E-learning has gained explosive traction worldwide because of its accessibility and flexibility. As per Forbes, the e-learning market is predicted to exceed $325 billion by 2025. Before you start developing your e-learning platform it is crucial to identify your target audience and the needs they have. You can consider factors like age, location, interests, behaviour etc to discover your niche. Once you’re done with the planning then make sure your platform has: Relevant educational content and deliver an outstanding learning experience The interaction between the trainers and learners should be seamless and free of bugs/glitches.Real-time performance tracking Allow learners to choose a course as per their capabilities and preferencesYour platform should have the perfect mix of content – webinars, podcasts, course material, videos, games, brain exercises, quizzes. The secret is your users should thoroughly enjoy the learning process. After that, you should decide the right business model – whether you want to collaborate with institutions/organisations like Coursera or you want an independent model where you only provide courses and classes by individual tutor like Udemy. Find out your purpose and start working on it.No matter which business model you opt for the key functionalities of these platforms is relatively quite similar. These core features are:Profile management after registrationSearch filters – to refine the results as per price, category, level, language etc.Performance dashboard – something that both trainers and learners use to measure their progress.A piece of comprehensive information about the course – with its creator profile, course material, chapters, topics etcPayment options – if you want to reach a wider market allow multiple payment methods – Debit/Credit/Amazon Pay/UPI/wallet etcCourse editing page for instructors/trainers Notifications, reminder and chatbots – to keep everyone informed about the new feature, courses and offersAdmin panel – where you can add new courses or delete outdated materialThen, identify the right vendors who would help you develop your e-learning platform. You can find them by researching GoodFirms. Thereafter, get top educators on board to associate with your brand – visit universities, schools and online portals to find and filter the best. Last but not the least – practice both inbound and outbound marketing for promotions.Final words I hope these steps will help you design the best e-learning platform and reach your potential customers.  
If there is one industry that has experienced extraordinary growth in the pandemic then it has to be an EdTech industry. Since December last year, countries shut doors of school/institutions as a preventive measure. And learners and parents worldwide had just one option as their last resort - the adoption of online learning methods. E-learning has gained explosive traction worldwide because of its accessibility and flexibility. As per Forbes, the e-learning market is predicted to exceed $325 billion by 2025. Before you start developing your e-learning platform it is crucial to identify your target audience and the needs they have. You can consider factors like age, location, interests, behaviour etc to discover your niche. Once you’re done with the planning then make sure your platform has: Relevant educational content and deliver an outstanding learning experience The interaction between the trainers and learners should be seamless and free of bugs/glitches.Real-time performance tracking Allow learners to choose a course as per their capabilities and preferencesYour platform should have the perfect mix of content – webinars, podcasts, course material, videos, games, brain exercises, quizzes. The secret is your users should thoroughly enjoy the learning process. After that, you should decide the right business model – whether you want to collaborate with institutions/organisations like Coursera or you want an independent model where you only provide courses and classes by individual tutor like Udemy. Find out your purpose and start working on it.No matter which business model you opt for the key functionalities of these platforms is relatively quite similar. These core features are:Profile management after registrationSearch filters – to refine the results as per price, category, level, language etc.Performance dashboard – something that both trainers and learners use to measure their progress.A piece of comprehensive information about the course – with its creator profile, course material, chapters, topics etcPayment options – if you want to reach a wider market allow multiple payment methods – Debit/Credit/Amazon Pay/UPI/wallet etcCourse editing page for instructors/trainers Notifications, reminder and chatbots – to keep everyone informed about the new feature, courses and offersAdmin panel – where you can add new courses or delete outdated materialThen, identify the right vendors who would help you develop your e-learning platform. You can find them by researching GoodFirms. Thereafter, get top educators on board to associate with your brand – visit universities, schools and online portals to find and filter the best. Last but not the least – practice both inbound and outbound marketing for promotions.Final words I hope these steps will help you design the best e-learning platform and reach your potential customers.  

If there is one industry that has experienced extraordinary growth in the pandemic then it has to be an EdTech industry. 

Since December last year, countries shut doors of school/institutions as a preventive measure. And learners and parents worldwide had just one option as their last resort - the adoption of online learning methods. 

E-learning has gained explosive traction worldwide because of its accessibility and flexibility. As per Forbes, the e-learning market is predicted to exceed $325 billion by 2025

Before you start developing your e-learning platform it is crucial to identify your target audience and the needs they have. You can consider factors like age, location, interests, behaviour etc to discover your niche. 

Once you’re done with the planning then make sure your platform has: 

  • Relevant educational content and deliver an outstanding learning experience 
  • The interaction between the trainers and learners should be seamless and free of bugs/glitches.
  • Real-time performance tracking 
  • Allow learners to choose a course as per their capabilities and preferences
  • Your platform should have the perfect mix of content – webinars, podcasts, course material, videos, games, brain exercises, quizzes. The secret is your users should thoroughly enjoy the learning process. 

After that, you should decide the right business model – whether you want to collaborate with institutions/organisations like Coursera or you want an independent model where you only provide courses and classes by individual tutor like Udemy. Find out your purpose and start working on it.

No matter which business model you opt for the key functionalities of these platforms is relatively quite similar. These core features are:

  • Profile management after registration
  • Search filters – to refine the results as per price, category, level, language etc.
  • Performance dashboard – something that both trainers and learners use to measure their progress.
  • A piece of comprehensive information about the course – with its creator profile, course material, chapters, topics etc
  • Payment options – if you want to reach a wider market allow multiple payment methods – Debit/Credit/Amazon Pay/UPI/wallet etc
  • Course editing page for instructors/trainers 
  • Notifications, reminder and chatbots – to keep everyone informed about the new feature, courses and offers
  • Admin panel – where you can add new courses or delete outdated material

Then, identify the right vendors who would help you develop your e-learning platform. You can find them by researching GoodFirms. Thereafter, get top educators on board to associate with your brand – visit universities, schools and online portals to find and filter the best. Last but not the least – practice both inbound and outbound marketing for promotions.

Final words 

I hope these steps will help you design the best e-learning platform and reach your potential customers. 

 

What are the common misconceptions about DevOps?The term DevOps is often misinterpreted. However, it is establishing its foothold in software product development companies globally, and the digital product companies in the IT industry must understand what it intends. While some people think that DevOps is just a collaboration of 'development' and 'operations,' the term refers to the system and methods put into practice to increase team collaboration in any large or small-sized business. Many misconceptions are circling around DevOps. Here are some common misconceptions related to DevOps:1: DevOps Requires Agile:DevOps and Agile are not analogs. Agile development is a method of software delivery, incrementally implemented in its origin, while DevOps enables quicker software delivery. DevOps not just refers to a delivery purpose but to a complete culture. Adopting DevOps results in various benefits for the businesses. DevOps can help balance and augment agile development. Still, it is not reliant on it and can support multiple work methodologies such as Waterfall – To accelerate and optimize construction processes and implement automation.Agile – To provide more excellent conversation among development and operations.Hybrid approach – To improve speed, compliance, and quality.Complete approval of the DevOps philosophy is necessary for obtaining optimal returns.2: You Can't Use DevOps without Cloud:When several people think of DevOps, they think of cloud. And there is a valid logic for this. Cloud technology provides the ability to dynamically provision infrastructure resources for developers and testers to rapidly obtain test environments without waiting for a manual request to be fulfilled. That does not mean the cloud is necessary to adopt DevOps practices, though. If an organization has effective processes for obtaining resources to deploy and test application changes, it can very well adopt a DevOps approach. 3: DevOps Only Matters to Development and Operations Team:Though the name DevOps unveils the origin of the approach, it is not just enclosed to the development and operations team. DevOps started as a more reliable way for operations and development teams to work together and became great. Today, the approach can be used to approve the entire organization. Everyone engaged in the delivery of software has a stake in this methodology. Every stakeholder in software delivery can adopt DevOps. 4: DevOps is a software:The DevOps methodology consists of collaboration, communication, and automation of development and operations functions. The adoption of DevOps can be significantly facilitated by software. This doesn't mean that DevOps is software, though. Obtaining the software or tools that enable DevOps does not mean that DevOps is software. Securing the enablers' full potential is required for optimized outcomes using this methodology. DevOps is, in a nutshell – a theory that enables companies to automate their processes and do more collaborative work to accomplish a common goal and deliver the software faster. 5: DevOps Makes the Common IT Roles Redundant:Using DevOps, you will become database engineers, cybersecurity experts, and cloud technicians overnight - it is another common misconception. Instead, DevOps practice breaks down mythical silos between development, networking, operations, security, and quality assurance teams to deliver enduring value to all the internal and external stakeholders. Old managers and senior team members are responsible for setting an example for their organizations. Leadership engagement plays a crucial role in debunking this misconception. 6: DevOps Does not Work for Large, Complex Systems:This misconception is off the radar. Not utilizing DevOps for large and complex systems is similar to believe that the Earth is flat. The contrast of this is true: complex methods often require the development and collaboration that DevOps provides. Large systems typically have many software or hardware elements, each with its delivery series and timelines. DevOps promotes better coordination of these delivery series release planning. 7: It is Restricted to Local Internet Companies:DevOps term became famous by companies such as Flickr, Etsy, and Netflix, whose services are based on the internet. These organizations are some of the pioneers of what is identified popularly as the DevOps movement. However, software technology enterprises and organizations have been applying similar principles to deliver software for years, possibly decades, without even being aware of the DevOps movement. DevOps and its application are hence not limited to local internet companies.8: DevOps is Only for Continuous Delivery:DevOps does not mean continuous delivery. The purpose of adopting the DevOps culture is to increase the frequency of deliveries in the organization, from a specific interval to daily deployment, thereby improving responsiveness to market changes. Although continuous delivery is dependent mainly on automation and targeted at agile and lean thinking organizations, DevOps does not rely on a shared culture that promotes collaboration.
What are the common misconceptions about DevOps?The term DevOps is often misinterpreted. However, it is establishing its foothold in software product development companies globally, and the digital product companies in the IT industry must understand what it intends. While some people think that DevOps is just a collaboration of 'development' and 'operations,' the term refers to the system and methods put into practice to increase team collaboration in any large or small-sized business. Many misconceptions are circling around DevOps. Here are some common misconceptions related to DevOps:1: DevOps Requires Agile:DevOps and Agile are not analogs. Agile development is a method of software delivery, incrementally implemented in its origin, while DevOps enables quicker software delivery. DevOps not just refers to a delivery purpose but to a complete culture. Adopting DevOps results in various benefits for the businesses. DevOps can help balance and augment agile development. Still, it is not reliant on it and can support multiple work methodologies such as Waterfall – To accelerate and optimize construction processes and implement automation.Agile – To provide more excellent conversation among development and operations.Hybrid approach – To improve speed, compliance, and quality.Complete approval of the DevOps philosophy is necessary for obtaining optimal returns.2: You Can't Use DevOps without Cloud:When several people think of DevOps, they think of cloud. And there is a valid logic for this. Cloud technology provides the ability to dynamically provision infrastructure resources for developers and testers to rapidly obtain test environments without waiting for a manual request to be fulfilled. That does not mean the cloud is necessary to adopt DevOps practices, though. If an organization has effective processes for obtaining resources to deploy and test application changes, it can very well adopt a DevOps approach. 3: DevOps Only Matters to Development and Operations Team:Though the name DevOps unveils the origin of the approach, it is not just enclosed to the development and operations team. DevOps started as a more reliable way for operations and development teams to work together and became great. Today, the approach can be used to approve the entire organization. Everyone engaged in the delivery of software has a stake in this methodology. Every stakeholder in software delivery can adopt DevOps. 4: DevOps is a software:The DevOps methodology consists of collaboration, communication, and automation of development and operations functions. The adoption of DevOps can be significantly facilitated by software. This doesn't mean that DevOps is software, though. Obtaining the software or tools that enable DevOps does not mean that DevOps is software. Securing the enablers' full potential is required for optimized outcomes using this methodology. DevOps is, in a nutshell – a theory that enables companies to automate their processes and do more collaborative work to accomplish a common goal and deliver the software faster. 5: DevOps Makes the Common IT Roles Redundant:Using DevOps, you will become database engineers, cybersecurity experts, and cloud technicians overnight - it is another common misconception. Instead, DevOps practice breaks down mythical silos between development, networking, operations, security, and quality assurance teams to deliver enduring value to all the internal and external stakeholders. Old managers and senior team members are responsible for setting an example for their organizations. Leadership engagement plays a crucial role in debunking this misconception. 6: DevOps Does not Work for Large, Complex Systems:This misconception is off the radar. Not utilizing DevOps for large and complex systems is similar to believe that the Earth is flat. The contrast of this is true: complex methods often require the development and collaboration that DevOps provides. Large systems typically have many software or hardware elements, each with its delivery series and timelines. DevOps promotes better coordination of these delivery series release planning. 7: It is Restricted to Local Internet Companies:DevOps term became famous by companies such as Flickr, Etsy, and Netflix, whose services are based on the internet. These organizations are some of the pioneers of what is identified popularly as the DevOps movement. However, software technology enterprises and organizations have been applying similar principles to deliver software for years, possibly decades, without even being aware of the DevOps movement. DevOps and its application are hence not limited to local internet companies.8: DevOps is Only for Continuous Delivery:DevOps does not mean continuous delivery. The purpose of adopting the DevOps culture is to increase the frequency of deliveries in the organization, from a specific interval to daily deployment, thereby improving responsiveness to market changes. Although continuous delivery is dependent mainly on automation and targeted at agile and lean thinking organizations, DevOps does not rely on a shared culture that promotes collaboration.

What are the common misconceptions about DevOps?

The term DevOps is often misinterpreted. However, it is establishing its foothold in software product development companies globally, and the digital product companies in the IT industry must understand what it intends. While some people think that DevOps is just a collaboration of 'development' and 'operations,' the term refers to the system and methods put into practice to increase team collaboration in any large or small-sized business. Many misconceptions are circling around DevOps. 

Here are some common misconceptions related to DevOps:

1: DevOps Requires Agile:

DevOps and Agile are not analogs. Agile development is a method of software delivery, incrementally implemented in its origin, while DevOps enables quicker software delivery. DevOps not just refers to a delivery purpose but to a complete culture. Adopting DevOps results in various benefits for the businesses. DevOps can help balance and augment agile development. Still, it is not reliant on it and can support multiple work methodologies such as 

Waterfall – To accelerate and optimize construction processes and implement automation.

Agile – To provide more excellent conversation among development and operations.

Hybrid approach – To improve speed, compliance, and quality.

Complete approval of the DevOps philosophy is necessary for obtaining optimal returns.

2: You Can't Use DevOps without Cloud:

When several people think of DevOps, they think of cloud. And there is a valid logic for this. Cloud technology provides the ability to dynamically provision infrastructure resources for developers and testers to rapidly obtain test environments without waiting for a manual request to be fulfilled. That does not mean the cloud is necessary to adopt DevOps practices, though. If an organization has effective processes for obtaining resources to deploy and test application changes, it can very well adopt a DevOps approach. 

3: DevOps Only Matters to Development and Operations Team:

Though the name DevOps unveils the origin of the approach, it is not just enclosed to the development and operations team. DevOps started as a more reliable way for operations and development teams to work together and became great. Today, the approach can be used to approve the entire organization. Everyone engaged in the delivery of software has a stake in this methodology. Every stakeholder in software delivery can adopt DevOps. 

4: DevOps is a software:

The DevOps methodology consists of collaboration, communication, and automation of development and operations functions. The adoption of DevOps can be significantly facilitated by software. This doesn't mean that DevOps is software, though. Obtaining the software or tools that enable DevOps does not mean that DevOps is software. Securing the enablers' full potential is required for optimized outcomes using this methodology. DevOps is, in a nutshell – a theory that enables companies to automate their processes and do more collaborative work to accomplish a common goal and deliver the software faster. 

5: DevOps Makes the Common IT Roles Redundant:

Using DevOps, you will become database engineers, cybersecurity experts, and cloud technicians overnight - it is another common misconception. Instead, DevOps practice breaks down mythical silos between development, networking, operations, security, and quality assurance teams to deliver enduring value to all the internal and external stakeholders. Old managers and senior team members are responsible for setting an example for their organizations. Leadership engagement plays a crucial role in debunking this misconception. 

6: DevOps Does not Work for Large, Complex Systems:

This misconception is off the radar. Not utilizing DevOps for large and complex systems is similar to believe that the Earth is flat. The contrast of this is true: complex methods often require the development and collaboration that DevOps provides. Large systems typically have many software or hardware elements, each with its delivery series and timelines. DevOps promotes better coordination of these delivery series release planning. 

7: It is Restricted to Local Internet Companies:

DevOps term became famous by companies such as Flickr, Etsy, and Netflix, whose services are based on the internet. These organizations are some of the pioneers of what is identified popularly as the DevOps movement. However, software technology enterprises and organizations have been applying similar principles to deliver software for years, possibly decades, without even being aware of the DevOps movement. DevOps and its application are hence not limited to local internet companies.

8: DevOps is Only for Continuous Delivery:

DevOps does not mean continuous delivery. The purpose of adopting the DevOps culture is to increase the frequency of deliveries in the organization, from a specific interval to daily deployment, thereby improving responsiveness to market changes. Although continuous delivery is dependent mainly on automation and targeted at agile and lean thinking organizations, DevOps does not rely on a shared culture that promotes collaboration.

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