A Definitive Guide to 5 Delightful Customer Service Emails

Customer service is crucial to any business that wants to make its clients feel respected and valued. Though it requires extra resources and time to excel in customer service, customer service gives your business - a competitive advantage, plays an instrumental role in customer retention, and even acts as a stimulus for your customers to do business with you more often.

There are different customer support tools available in the market to deliver a delightful customer service experience. Your support cannot function in the absence of these tools. Among these tools, one of the most used customer support tools is email. Emails have a complex nature to serve more than one objective.

Why Emails Matter?

Customer service emails provide an excellent avenue for you to build a stronger bond between your business and your clients. Businesses send out emails to their customers on a day-to-day basis. Due to the huge chunk of emails that marketers send to their customers, it is easy to miss out on the fact that each email matters. Remember for your customers, an email could be the only avenue they have to interact with your business. Each email has the potential to reshape the way your customers do business with your company.

If your customers feel the service they received is good, their delight draws you closer to attaining customer loyalty. On the other hand, if your clients don't feel good about your products, the reputation of your business is tarnished. E-mail marketers enable you to improve email communication to the delight of your customers through the shared inbox functionality.

If you aim to retain your customers and improve their loyalty to your business, here are five delightful customer service emails you may want to send them:

1. Welcome Emails

When your customers sign-up for a product trial, a newsletter, or any other offer, a welcome email is the perfect way to thank them and provide them with more information on what they can expect. The information you provide in a welcome email largely depends on the specifics your business is offering.

Even so, the thumb rule is to use such welcome emails to showcase your brand while highlighting the value that customers can expect. If your business welcomes new customers, this kind of email provides a unique opportunity to inform the new users how things work and that they need to get started.

2. Gratitude Emails

Appreciation is critical in building relationships, even in business. Every person loves to be appreciated. Since it feels good, a thank you note to your customers can make a whole lot of difference. Consider sending an appreciation note to your customers to thank them for their brand loyalty. You may send a gratitude email on several instances.

For instance, you may send your customers a note immediately they make a purchase or during their anniversary with your business. Another opportunity to thank your customers is when they send a referral to your business.

To successfully thank your customers on each of these occasions, your business needs to maintain client information well to manage a customer-focused program. In your gratitude emails, try as much as possible not to sell anything to customers. Instead, look at the email as a chance to simply appreciate your customers.

3. Anniversary Emails

As people journey through life, they celebrate different milestones. These range from birthdays, marriage, and even work anniversaries. Depending on your business and the type of relationships you build with your customers, anniversaries present great opportunities to strengthen customer loyalty.

In addition to celebrating customer milestones, anniversary emails can be focused on celebrating the milestones that your business has achieved. When sending out anniversary emails, consider offering discounts to your customers as a special treat. This way, they will feel valued by your business and their anniversary celebrations will become more meaningful.

4. Replenishment Emails

You send out this kind of emails to simply remind your customers to re-order products as soon as they run out. These emails are designed to generate recurring revenue for your business and work best for e-commerce businesses.

For instance, if a customer buys pet food, your business notes when the order was placed and the quantity that was ordered. When the time to place another order comes, send an email to remind them to place an order.

Replenishment emails work for customers because your business understands that the client has a need and knows the best when that need should be met. It rides on a pain point that is pretty easy to relieve for products that simply need to be re-ordered.

5. Confirmation Emails

Ever purchased a product online and failed to receive an email confirming your purchase has been successful? The anxiety that follows can be quite uncomfortable. You worry whether the payment has been processed and are too afraid to press the payment button again and risk being charged twice. Confirmation emails are designed to eliminate all this and make customers feel at ease.

When sending this kind of email, ensure your subject line is clear and that the information clients need for the order confirmation is evident and visible in the email. Make the email simple in a way that it provides a summary of all information your customers need regarding the confirmed order.

The Final Word

Communication is at the heart of every customer service strategy. As the use of technology grows, putting a smile on your customer's face through email marketing is not a difficult thing. When you send emails to customers on their anniversaries or to welcome them on board, to share deals or special offers, send them product updates,  and so on, they feel valued like a VIP. You can also give them sneak previews of upcoming products on email to whet their appetite.

However, to do this successfully, your business has to invest time to understand your customers. Only then can they effectively manage email communication with customers. The way to achieve the later is to start using a shared inbox to manage all customer service emails that your business sends to customers and track their responses.