Best A/B Testing Software

The simple practice of testing two versions to pick the best is A/B testing. This process is widely suggested and accepted when it comes to conversion optimization. If you want to deliver a better user experience with actionable insights, A/B testing software is the best option. Well, deciding on an A/B testing tool can be a bit challenging. Goodfirms has compiled a list of the best A/B testing software to simplify this process. The list includes product details, client reviews, and pricing. Have a look at the below-listed A/B Testing Tools to meet your needs:

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Rankings updated: May 9, 2026
40 Software

List of the Best A/B Testing Software

  • Most A/B testing tools start at $299/month. Some won't even show you the price. Kirro is EUR 149/mo with unlimited everything. Connect your site in 3 minutes through Google Tag Manager. Kirro ... read more about Kirro.io

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in A/B Testing Software

    Features

    • Audience Targeting
    • Funnel Analysis
    • Split Testing
    • Statistical Relevance Analysis
    • Test Scheduling
    • Visual Editor
    • AI Features

    Key Details

    Industries
    • Apparel-fashion
    • Computer-software
    • Consumer-electronics
    • Consumer-goods
    • Consumer-services
    • E-learning
    • Entertainment
    • Events-services
    • Financial-services
    • Food-beverages
    • Health-wellness-fitness
    • Internet
    • Retail
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Blog

    Packages

    Pricing Type
    • Flat Rate
    Preferred Currency
    • EUR (€)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment

    Integration

    Integrated With
    • Google Analytics
  • DeployRamp takes the risk out of shipping code by automatically wrapping your riskiest pull request changes — from payment flows to database migrations — in feature flags, so you can release with ... read more about DeployRamp

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in A/B Testing Software

    Features

    • Split Testing
    • AI Features

    Key Details

    Industries
    • Computer-software
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Documentation

    Packages

    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Payment Frequency
    • Monthly Payment
  • Articos is an AI user research platform that can be used alongside A/B testing to add qualitative context before experiments go live. It uses synthetic personas to simulate interview-style feedback on landing ... read more about Articos

    Entry Level Price
    $79 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in A/B Testing Software

    Features

    • Audience Targeting
    • Landing Pages/Web Forms
    • Multivariate Testing
    • AI Features

    Key Details

    Industries
    • Information-services
    • Information-technology-services
    • Marketing-advertising
    • Market-research
    • Research
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation

    Packages

    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • Available Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    Available Packages
    Starter
    $79 Per Month
    Pro
    $199 Per Month
    Enterprise
    $1500 Per Month
  • We transform ideas into reality with a team that thrives on innovation and originality. Every project is a chance to create something extraordinary for your business. Explore our digital marketing services or ... read more about Gaurang Test

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per User
    25% in A/B Testing Software

    Features

    • Audience Targeting
    • Funnel Analysis
    • Landing Pages/Web Forms
    • Multivariate Testing

    Key Details

    Industries
    • Accounting
    • Alternative-wmedicine
    • Apparel-fashion
    • Arts-crafts
    • Alternative-dispute-resolution
    • Animation
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Email
    • 24x7 Support

    Packages

    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Quote Based

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