Best A/B Testing Software

The simple practice of testing two versions to pick the best is A/B testing. When it comes to conversion optimization, this process is widely suggested and accepted. If you are looking to deliver a better user experience with actionable insights, the best way is to opt for A/B testing software. Well, deciding on an A/B testing tool can be a bit challenging. To simplify this process, GoodFirms have come up with a list of the best A/B testing software. The list has the product details and client reviews, along with the pricing. Have a look at the below-listed A/B Testing Tools to meet your needs:

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List of Best A/B Testing Software Tools with Reviews

  • 1. Google Optimize

    Optimize shows you which site experiences engage
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    Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. ... learn more about Google Optimize

    "It is easy to use and requires little or no background knowledge"
    Sara Graves, Founder at USTitleLoans
    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    A/B Testing Software
  • 2. Optimizely Web Experimentation

    The web is evolving, A/B test and experiment at scale
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    Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands ch... learn more about Optimizely Web Experimentation

    "It is simple to set up experiments it runs quickly on mobile devices and tablets as well. "
    Theola Tinney, CEO at Vinpit
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 3. VWO

    A/B Testing and Conversion Optimization Platform
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    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. ... learn more about VWO

    "The interface is intuitive and beautifully customizable, and setting up tests is a breeze"
    Stephen Light, CEO at Nolah Mattress
    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    50%

    Category Focus

    A/B Testing Software
  • 4. Crazy Egg

    Make your website better. Instantly.
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    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process. At a fraction of ... learn more about Crazy Egg

    "One doesn't need to be a coder. It is easy and intuitive "
    Leszek Dudkiewicz, Head of Marketing at Passport-Photo Online
    Entry Level Price
    $24.00 Per Month
    Free Trial
    30 Days
    33%

    Category Focus

    A/B Testing Software
  • 5. Picreel

    Delightful Popups That Grow Leads & Sales
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    Picreel helps converts existing website visitors into targeted leads. Our technology tracks exactly where your mouse was, where it is and where it is going. It's like a heatmap where we track your every movement and by analyzing the duration of your overall velocity we can anticipate when you are about to leave the browser plane and right that split second we can trigger an event to stop the visit... learn more about Picreel

    "Social proof popup app solution for good to go marketing"
    Vidushi Dubey
    Entry Level Price
    $14 Per Month
    Free Trial
    30 Days
    50%

    Category Focus

    A/B Testing Software
  • 6. Convert

    Optimize your website for more Customer Value
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    Meet Convert Experiences. It is an easy to use, GDPR and ePrivacy Regulation friendly A/B testing solution.It has a simple one-code installation, advanced developer options to bring the most ambitious hypotheses to life, personalization features for heightened traffic engagement and SmartInsert Protection™ for reduced flickering.   ... learn more about Convert

    "Convert is best for small business as it provides you amazing features and valuable data "
    Nick Chernets, CEO at Data for SEO
    Entry Level Price
    $599 Per Month
    Free Trial
    15 Days
    100%

    Category Focus

    A/B Testing Software
  • 7. AB Tasty

    Revolutionize brand and product experiences
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    Increase your conversion rates in a few minutes with AB Tasty, the all-in-one and expandable conversion optimization platform for fast return on investment. Run A/B/n, split, multivariate & multi-page tests, personalize your marketing messages and engage with your website visitors at the right time. Enable your product team to put users in the center of product strategy, while enabling engineering... learn more about AB Tasty

    "It is a very efficient software for our company and has made the company’s work much easier than before"
    Jonathan Tian, Co-Founder at Mobitrix.com
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 8. Zoho PageSense

    The Complete A/B Testing and Conversion Rate Optimization Platform
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    The Complete A/B Testing and Conversion Rate Optimization Platform.Goals help you track the key metrics of your website across segments. Use Funnel Analysis to find out which pages on your site cause significant drop-off.Our heatmaps show your visitors' clicking and scrolling patterns, and session recording helps you understand individual visitor behavior. ... learn more about Zoho PageSense

    "Zoho PageSense is best for new startups and SMEs due to its affordability"
    Stella Scott, Co-founder at EasyPaydayLoan
    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    50%

    Category Focus

    A/B Testing Software
  • 9. Cucumber

    Tools & techniques that elevate teams to greatness.
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    Cucumber's open-source and commercial collaboration tools combine with world-class training and consulting to take your engineering teams' performance to another level.... learn more about Cucumber

    "Cucumber is easy to set up with which all the stakeholders and the end-user get maximum benefit."
    Ronald Williams , Founder at BestPeopleFinder
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 10. Adobe Target

    Test and optimize every experience, every time.
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    Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send customized offers and messages to engage users.With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale ... learn more about Adobe Target

    "It is the best enterprise level application that offers A/B testing and personalization services based on rules"
    Adobe Target, CEO at Incrementors Inbound Marketing
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 11. Convertize

    Leverage Psychology to Improve Conversion & Customer Journey
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    Convertize provides specialist conversion rate optimization services (CRO): our objective is to grow your revenue without increasing your Ad spend. We analyse customer behaviour and identify friction points and potential content issues (selling proposition, landing pages, Google or Facebook Ad copy) in order to fix them and align them with your customers' expectations. ... learn more about Convertize

    "Convertize's hybrid statistics technique yields extremely dependable results with higher statistical confidence."
    Shiv Gupta, CEO at Incrementors Inbound Marketing
    Entry Level Price
    $59 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    A/B Testing Software
  • 12. Changeagain

    A/B Testing with Full Google Analytics Integration in 1 Click
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    Changeagain equally divides your website traffic among all the variations and tracks which one works best for you. Integration with Google Analytics gives our service unique opportunity to get insights into Google Analytics data sets. ... learn more about Changeagain

    Entry Level Price
    $14.00 Per Month
    Free Trial
    14 Days
    100%

    Category Focus

    A/B Testing Software
  • 13. Upsellit

    Get more value out of every visitor
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    UpSellit develops personalized strategies for maximum conversions. With a suite of lead generation, email marketing, sales chat and onsite personalization technologies, UpSellit increases your conversions and profitability.UpSellit is a managed solution that aligns with your brand and customer experience to optimize your online conversion rate.   ... learn more about Upsellit

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 14. Adalysis

    PPC Recommendations & Tools to Achieve Your Goals Faster!
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    Adalysis is an automated ad testing platform for AdWords.The platform automatically recognizes when ads are being tested and then runs statistical significance calculations for those tests to determine where you have action to take.The system also recolonizes the effective device of your ads, and splits out the tests based upon the devices where the ads are being displayed. ... learn more about Adalysis

    Entry Level Price
    $99.00 Per Month
    Free Trial
    14 Days
    50%

    Category Focus

    A/B Testing Software
  • 15. Apptimize

    Create the Best Digital Experience Possible
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    Apptimize is the leading mobile A/B solution. We empower product teams to increase revenue, engagement and retention by iterating faster and smarter. Our mission is to enable product managers to optimize, deploy, and manage the features and UX of their native iOS and Android apps in real-time through instant updates, A/B testing, feature flags, and analytics.  ... learn more about Apptimize

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 16. Sitespect

    Fearless optimization
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    SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to th... learn more about Sitespect

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    A/B Testing Software
  • 17. WAPT Pro

    Test the Performance of Web Applications Under Load
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    WAPT Pro is a load and performance testing tool that works for any web site from a simple web service to a customized ERP or CRM solution. Mobile web applications, corporate portals and intranet sites implemented with any technologies can be easily tested with WAPT Pro. The test is created in a matter of minutes by recording it in a browser. A few clicks are required to make thousands of virtual ... learn more about WAPT Pro

    Entry Level Price
    Contact Vendor
    Free Trial
    30 Days
    50%

    Category Focus

    A/B Testing Software
  • 18. Nelio

    It’s Time To Revamp Your WordPress.
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    Nelio A/B Testing is the best conversion platform for WordPress. Test everything and get the most out of your site!... learn more about Nelio

    Entry Level Price
    $29 Per Month
    Free Trial
    Available
    100%

    Category Focus

    A/B Testing Software
  • 19. Appium

    Automation for Apps.
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    Appium is an open-source test automation framework for use with native, hybrid and mobile web apps. It drives iOS, Android, and Windows apps using the WebDriver protocol.... learn more about Appium

    Entry Level Price
    Free version
    Free Trial
    Available
    50%

    Category Focus

    A/B Testing Software
  • 20. Vanity

    Experiment Driven Development.
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    Vanity is an Experiment Driven Development framework for Rails.... learn more about Vanity

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    A/B Testing Software
  • 21. GTM testing

    A/B testing with Google Tag Manager.
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    GTM testing offers a simple and elegant solution to ab testing in Google Tag Manager. And it's free for unlimited tests and pageviews.... learn more about GTM testing

    Entry Level Price
    Free version
    Free Trial
    Available
    100%

    Category Focus

    A/B Testing Software
  • 22. SiteGainer

    The all-in-one A/B testing & Conversion Optimization platform.
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    An A/B test is conducted using SiteGainer that evaluates page performance. You need to do 4 things to run an A/B test: Create the "A" and "B" variations. Create variations of your website using our world-leading drag n drop editor, or hard code your changes in Javascript and CSS. Setup the test. Define which visitors should experience the test and which URLs will be included. Track on-pag... learn more about SiteGainer

    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    100%

    Category Focus

    A/B Testing Software
  • 23. UXtweak

    Research tools for improving usability of web sites and web apps.
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    UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and easier than ever. In online task-driven studies, collect feedback, observe how your users interact with your web site or app (or web-based prototype), and discover usability issues.... learn more about UXtweak

    Entry Level Price
    $150 Per Month
    Free Trial
    Available
    50%

    Category Focus

    A/B Testing Software
  • 24. ConvertFlow

    All-in-one platform for converting website visitors
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    ConvertFlow is an all-in-one platform for converting website visitors. Launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed. Build and test beautiful, high-converting landing pages at scale. Launch intelligent multi-step popups across your site. Segment your audience with quizzes and surveys. * Nudge people toward the next conversion step ... learn more about ConvertFlow

    Entry Level Price
    Free version
    Free Trial
    Available
    33%

    Category Focus

    A/B Testing Software
  • 25. NotifyVisitors

    Best Marketing Automation Software in India
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    NotifyVisitors, a Delhi-based fast-growing marketing automation software company in India provide integration with multiple platforms. It is the simplest marketing automation software to send personalized push notifications and messages to customers.... learn more about NotifyVisitors

    Entry Level Price
    Contact Vendor
    Free Trial
    14 Days
    50%

    Category Focus

    A/B Testing Software
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