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Best A/B Testing Software

The simple practice of testing two versions to pick the best is A/B testing. This process is widely suggested and accepted when it comes to conversion optimization. If you want to deliver a better user experience with actionable insights, A/B testing software is the best option. Well, deciding on an A/B testing tool can be a bit challenging. Goodfirms has compiled a list of the best A/B testing software to simplify this process. The list includes product details, client reviews, and pricing. Have a look at the below-listed A/B Testing Tools to meet your needs:

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Jul 20, 2026
42 Software

List of the Best A/B Testing Software

  • Google Optimize

    3.810 ReviewsVerified

    Whether it’s a custom-tailored message at checkout or a completely revamped homepage, Optimize shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver ... read more about Google Optimize

    Google Optimize Reviews

    Google Optimize is an excellent software for excellent features and very helpful.reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in A/B Testing Software
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  • Optimizely Web Experimentation

    4.68 ReviewsVerified

    Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have ... read more about Optimizely Web Experimentation

    Optimizely Web Experimentation Reviews

    It is simple to set up experiments it runs quickly on mobile devices and tablets as well. reviewed by: Theola Tinney, CEO at Vinpit
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
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    100% in A/B Testing Software
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  • VWO

    4.48 ReviewsVerified

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital ... read more about VWO

    VWO Reviews

    Goal setup is simple and ideal even for newbie A/B testersreviewed by: Alvin Wei, Co-founder & CMO at SEOAnt
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    50% in A/B Testing Software
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  • Picreel

    4.65 ReviewsVerified

    Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile ... read more about Picreel

    Picreel Reviews

    The exit-intent feature is unmatchedreviewed by: Mukul, Marketing Manager at InstaDiet
    Entry Level Price
    $0 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    50% in A/B Testing Software
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  • UXtweak

    5.03 ReviewsVerified

    UXtweak is a UX research offering powerful research tools for improving the usability of web sites and apps, from prototypes to production. UXtweak features are: - Unmoderated testing: Usability testing, online, and ... read more about UXtweak

    UXtweak Reviews

    UXtweak is a fantastic software, that works great and is super easy to use. reviewed by: Anonymous
    Entry Level Price
    $150 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in A/B Testing Software
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  • Convert

    4.73 ReviewsVerified

    Meet Convert Experiences. It is an easy to use, GDPR and ePrivacy Regulation friendly A/B testing solution.It has a simple one-code installation, advanced developer options to bring the most ambitious hypotheses to ... read more about Convert

    Convert Reviews

    Convert is a user-friendly and powerful tool for optimizing websites and applications. reviewed by: Anonymous
    Entry Level Price
    $599 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    100% in A/B Testing Software
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  • Appium

    4.73 ReviewsVerified

    Appium is an open-source test automation framework for use with native, hybrid and mobile web apps. It drives iOS, Android, and Windows apps using the WebDriver protocol.

    Appium Reviews

    Appium, is simple, powerful, and helps to make, the app the best it can be.reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in A/B Testing Software
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  • Cucumber

    4.73 ReviewsVerified

    Cucumber's open-source and commercial collaboration tools combine with world-class training and consulting to take your engineering teams' performance to another level.

    Cucumber Reviews

    Cucumber empowers us to make data driven, user-centric improvements to digital assets.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
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    100% in A/B Testing Software
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  • Zoho PageSense

    4.33 ReviewsVerified

    The Complete A/B Testing and Conversion Rate Optimization Platform.Goals help you track the key metrics of your website across segments. Use Funnel Analysis to find out which pages on your site cause ... read more about Zoho PageSense

    Zoho PageSense Reviews

    Zoho PageSense is my first choice for A/B testing and I just love it.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
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    100% in A/B Testing Software
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  • Crazy Egg

    4.33 ReviewsVerified

    Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing ... read more about Crazy Egg

    Crazy Egg Reviews

    One doesn't need to be a coder. It is easy and intuitive reviewed by: Leszek Dudkiewicz, Head of Marketing at Passport-Photo Online
    Entry Level Price
    $24.00 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    33% in A/B Testing Software
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  • Adobe Target

    4.33 ReviewsVerified

    Adobe Target is a rule-based tool for UX researching, AI testing, targeting, omnichannel marketing, and scaling automation. It enables marketing professionals to tailor user experiences at individual-based levels, allowing users to send ... read more about Adobe Target

    Adobe Target Reviews

    It's very admirable with its scope of testing various marketing channelsreviewed by: David Krauter, Head of SEO at Websites That Sell
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
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    100% in A/B Testing Software
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  • Convertize

    4.33 ReviewsVerified

    Convertize provides specialist conversion rate optimization services (CRO): our objective is to grow your revenue without increasing your Ad spend. We analyse customer behaviour and identify friction points and potential content issues ... read more about Convertize

    Convertize Reviews

    Convertize is designed with a user-friendly interface and clear documentation. reviewed by: Anonymous
    Entry Level Price
    $59 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in A/B Testing Software
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  • Changeagain

    5.02 Reviews

    Changeagain equally divides your website traffic among all the variations and tracks which one works best for you. Integration with Google Analytics gives our service unique opportunity to get insights into Google ... read more about Changeagain

    Changeagain Reviews

    Changeagain is simple, effective, and won’t go beyond your budget.reviewed by: Anonymous
    Entry Level Price
    $14.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in A/B Testing Software
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  • Upsellit

    5.02 Reviews

    UpSellit develops personalized strategies for maximum conversions. With a suite of lead generation, email marketing, sales chat and onsite personalization technologies, UpSellit increases your conversions and profitability.UpSellit is a managed solution that ... read more about Upsellit

    Upsellit Reviews

    Upsellit has a great user interface as of now, easy to use, nice and very convenient.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in A/B Testing Software
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  • Apptimize

    5.02 Reviews

    Apptimize is the leading mobile A/B solution. We empower product teams to increase revenue, engagement and retention by iterating faster and smarter. Our mission is to enable product managers to optimize, deploy, ... read more about Apptimize

    Apptimize Reviews

    Apptimize gives immediate insights into how different app variations are performing.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in A/B Testing Software
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  • Sitespect

    5.02 Reviews

    SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only ... read more about Sitespect

    Sitespect Reviews

    Sitespect is an Amazing software for A/B testing that provides quick results.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in A/B Testing Software
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  • Nelio

    5.02 Reviews

    Nelio A/B Testing is the best conversion platform for WordPress. Test everything and get the most out of your site!

    Nelio Reviews

    Nelio is beautifully made with the right and useful features for A/B testing.reviewed by: Anonymous
    Entry Level Price
    $29 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in A/B Testing Software
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  • Vanity

    5.02 Reviews

    Vanity is an Experiment Driven Development framework for Rails.

    Vanity Reviews

    Vanity is like a secret weapon for online success with accurate reports and data.reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in A/B Testing Software
    Visit website

  • SiteGainer

    5.02 Reviews

    An A/B test is conducted using SiteGainer that evaluates page performance. You need to do 4 things to run an A/B test: Create the "A" and "B" variations. Create variations of your ... read more about SiteGainer

    SiteGainer Reviews

    SiteGainer is a well-rounded solution with a wide range of features and benefits for businesses.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    100% in A/B Testing Software
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  • ConvertFlow

    5.02 Reviews

    ConvertFlow is an all-in-one platform for converting website visitors. Launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed. Build and test beautiful, high-converting ... read more about ConvertFlow

    ConvertFlow Reviews

    ConvertFlow is really a game changer software, for A/B testing.reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in A/B Testing Software
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  • NotifyVisitors

    5.02 Reviews

    NotifyVisitors, a Delhi-based fast-growing marketing automation software company in India provide integration with multiple platforms. It is the simplest marketing automation software to send personalized push notifications and messages to customers.

    NotifyVisitors Reviews

    NotifyVisitors offers a comprehensive set of features and user-friendly functionality.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    50% in A/B Testing Software
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  • Convertful

    5.02 Reviews

    Conversion Tool Generate more leads and sales using all the modern on-site conversion tools: Exit-Intent Pop-ups, Floating Bars, Inline Widgets, Scroll Boxes, Welcome Mats, Yes/No Forms, Content Upgrades, Deadline Funnels, Content Lockers, ... read more about Convertful

    Convertful Reviews

    Convertful is a simple-to-use software which is feature-rich and great for customer options.reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in A/B Testing Software
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  • UserQ

    5.02 Reviews

    UserQ is the first fully remote user research solution that caters for MENA researchers and testers – with Arabic and English testing options, utilising a panel of local testers. We’re on a ... read more about UserQ

    UserQ Reviews

    User is easy to use and very useful solution for businesses, great enhancement.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Usage Based
    33% in A/B Testing Software
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  • Zoho LandingPage

    5.02 Reviews

    Zoho LandingPage is a user-friendly, no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This comprehensive landing page builder offers integrated page analytics, seamless app integrations, and ... read more about Zoho LandingPage

    Zoho LandingPage Reviews

    Zoho LandingPage works perfectly and has made my life easy.reviewed by: Anonymous
    Entry Level Price
    $0 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    20% in A/B Testing Software
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  • AB Tasty

    4.52 Reviews

    Increase your conversion rates in a few minutes with AB Tasty, the all-in-one and expandable conversion optimization platform for fast return on investment. Run A/B/n, split, multivariate & multi-page tests, personalize your ... read more about AB Tasty

    AB Tasty Reviews

    It is a very efficient software for our company and has made the company’s work much easier than beforereviewed by: Jonathan Tian, Co-Founder at Mobitrix.com
    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in A/B Testing Software
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  • Adalysis

    4.52 Reviews

    Adalysis is an automated ad testing platform for AdWords.The platform automatically recognizes when ads are being tested and then runs statistical significance calculations for those tests to determine where you have action ... read more about Adalysis

    Adalysis Reviews

    Adalysis is a valuable tool for website optimizing and improving online business. reviewed by: Anonymous
    Entry Level Price
    $99.00 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    50% in A/B Testing Software
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  • Microsoft Clarity

    4.02 Reviews

    Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes. Features include Instant heatmaps, session recordings, powerful ... read more about Microsoft Clarity

    Microsoft Clarity Reviews

    Microsoft Clarity provides in-depth detailed insights for making informed decisions. reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in A/B Testing Software
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  • WAPT Pro

    5.01 Review

    WAPT Pro is a load and performance testing tool that works for any web site from a simple web service to a customized ERP or CRM solution. Mobile web applications, corporate portals ... read more about WAPT Pro

    WAPT Pro Review

    WAPT Pro is a great software for testing your website performance, it clearly shows the results.reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    50% in A/B Testing Software
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  • GTM testing

    5.01 Review

    GTM testing offers a simple and elegant solution to ab testing in Google Tag Manager. And it's free for unlimited tests and pageviews.

    GTM testing Review

    GTM testing is powerful and user-friendly A/B testing software with advanced features. reviewed by: Anonymous
    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in A/B Testing Software
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  • AdPushup

    5.01 Review

    AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and AdBlock recovery. We are a Google Certified Publishing Partner ... read more about AdPushup

    AdPushup Review

    AdPushup is an excellent and perfect tool for A/B testing to give amazing results. reviewed by: Anonymous
    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Per Feature
    100% in A/B Testing Software
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  • Hypertune

    Hypertune is the most flexible platform for feature flags, A/B testing, analytics and app configuration. Built with full end-to-end type-safety, Git-style version control and local, synchronous, in-memory flag evaluation. - Define type-safe, custom inputs like the current User, Organization, etc, and use them in feature flag rules to target exactly the users you want. - Create variables like user segments ... read more about Hypertune

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    100% in A/B Testing Software
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  • Optimal UX

    Optimal UX is a state-of-the-art A/B testing solution that elevates website optimization while maintaining peak performance and user experience. Our platform addresses critical limitations in conventional A/B testing methodologies, offering a streamlined approach to enhancing conversion rates. Key Features and Benefits Seamless Integration: OptimalUX empowers websites on Cloudflare of all scales to optimize their customer journey without requiring extensive coding ... read more about Optimal UX

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Per User
    34% in A/B Testing Software
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  • BestLanding

    Every month, founders waste thousands on ads that lead to landing pages that don't convert. BestLanding fixes this. Our AI Test Engine automatically finds the exact headlines that turn your visitors into customers. Here's how it works: → Add one line of code (60 seconds) → Let AI generate variations or add your own → Watch conversions climb in real-time ... read more about BestLanding

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    90% in A/B Testing Software
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  • Fragmatic

    With Fragmatic, marketers can run A/B and multivariate tests directly from the visual editor. They can change headlines, images, layouts, or messaging and compare performance with simple dashboards. Variation testing inside a visual editor makes it easy to create and compare different versions of content. Multivariate testing helps evaluate multiple elements at once for faster learning and better decision-making. Clear ... read more about Fragmatic

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Usage Based
    30% in A/B Testing Software
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  • Instant Section & Page Builder

    Instant includes built-in A/B testing capabilities that let Shopify merchants create, launch, and measure experiments directly inside Instant—no third-party tools required. Users can instantly duplicate any page or section, create multiple design or content variations, and run controlled split tests to see which version performs best. Instant automatically tracks performance, giving merchants clear insights into conversion rates, engagement, and user ... read more about Instant Section & Page Builder

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    5% in A/B Testing Software
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FeatureGoogle Optimize3.8Optimizely Web Experimentation4.6VWO4.4Picreel4.6UXtweak5.0Convert4.7Appium4.7Cucumber4.7
All features (11 features)
Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages/Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
AI Features
Total supportedout of 11 features6/1110/119/116/115/119/114/115/11
Full supportNot supported
Feature scores: supported = 1, not supported = 0

What the matrix tells you

Which A/B Testing Software products lead on features, and where the rest fall short.

Feature-count leaders

5 products tie at 10 of 11 features supported - choose on price and category fit, not breadth.

  • Optimizely Web Experimentation10 / 11
  • NotifyVisitors10 / 11
  • AdPushup10 / 11
  • Hypertune10 / 11
  • CROLabs10 / 11

Most features (6-10)

Solid all-rounders just behind the leaders - strong picks if a top choice does not fit your budget or stack.

  • VWO9 / 11
  • Convert9 / 11
  • Zoho PageSense9 / 11
  • Upsellit9 / 11
  • AB Tasty9 / 11

Watch-outs - missing table stakes

These products support the fewest features - confirm they cover your must-haves before shortlisting.

  • DeployRamp2 / 11
  • UserQ3 / 11
  • Articos4 / 11
  • Microsoft Clarity4 / 11
  • Zoho LandingPage4 / 11

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