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The web is evolving, A/B test and experiment at scale

Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more.
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Optimizely Web Experimentation Core Features

Focus of A/B Testing Feature
  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor

Optimizely Web Experimentation Pricing

Pricing Type
  • Contact Vendor
Free Version
  • No
Payment Frequency
  • Quote Based
Vendor pricing page

Optimizely Web Experimentation Reviews

8
Total Reviews
4.6/5
Overall Rating
0
Recent Reviews

What Users Say

Nice having all the info, kudos to the Brilliant minds behind Optimizely Web Experimentation, it is surely a great tool.
Anonymous
It is simple to set up experiments it runs quickly on mobile devices and tablets as well.
Theola Tinney
Theola Tinney , CEO at Vinpit
It gives us the ability to test and optimize our website
Frederic P Lebeuf
Frederic P Lebeuf , Founder at Bombing Science
Optimizely has allowed our teams to make quick and reliable decisions
Lyle Florez
Lyle Florez , Founder at EasyPeopleSearch
It’s very user-friendly and offers multiple features for data-backed-up decisions
Ronald Williams
Ronald Williams , Founder at BestPeopleFinder

What Users Like The Most

  • User-friendly interface- no advanced and technical staff required to use it
  • All-in-one solution that helps make your campaigns scalable at any stage
  • Its implementation is very easy

What Users Like The Least

  • It’s a pricey solution but worth it.
  • Too many features to confuse newbies and even seasoned professionals
  • Metrics management is complex

Optimizely Web Experimentation Reviews

4.6 8 Reviews
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Nice having all the info, kudos to the Brilliant minds behind Optimizely Web Experimentation, it is surely a great tool.

It is like the magic wand for websites. It lets you try out different stuff on your site to see what works best, without messing things up. Do you want to change the colour of the button or show different headlines to visitors? Optimizely’s got your back. The cool part is, that you can see which version is a hit with your audience and makes them click, sign up, or buy more it's like having a secret formula to make your website awesome. Optimizely can be a bit pricey for small businesses, and it takes some time to get the hang of it. Still, if you’re serious about making your website top-notch, it's worth a shot.

What was the project name that you have worked with Optimizely Web Experimentation?

A/B Testing Software

How long have you used Optimizely Web Experimentation?

6 Weeks

How frequently you use Optimizely Web Experimentation?

Daily

How do you find pricing of Optimizely Web Experimentation?

mid-tier

What do you like the most about Optimizely Web Experimentation?

Very useful especially for someone like me to grow the business. It's easy to use and very intuitive interface, I really like it for its abilities. This software is clean and fantastic and you can trust it.

What do you like the least about Optimizely Web Experimentation?

Sometimes some errors occur while looking for resources.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Theola Tinney

It is simple to set up experiments it runs quickly on mobile devices and tablets as well.

We Vinpit use optimizely. We've been using optimizely for about a year now. We run a lot of tests so we use it daily. We just finished testing one of our landing pages. We love how simple it is to use to set up our experiments. Another feature that we really like is that you can quickly run experiments on mobile devices and tablets as well. The only thing we'd like to see change is the pricing model. It's not very fair for the low-budgeters out there, especially those just starting out.

How frequently you use Optimizely Web Experimentation?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Frederic P Lebeuf

It gives us the ability to test and optimize our website

At Bombing Science, we use Optimizely for our AB testing software. From our A/B tests, we have learned that offering a free trial and a coupon code can significantly increase the number of people interested in our product. We have been using the Optimizely AB Testing Software for three years now. It helps us do our job better because we are able to make adjustments and updates to our website whenever we want. We use Optimizely AB Testing Software on a daily basis. It gives us a comprehensive look at our web site's effectiveness and allows us to improve our content before I lose business.

How frequently you use Optimizely Web Experimentation?

Daily

What do you like the most about Optimizely Web Experimentation?

You can test your landing pages and have live results that are ready to go right away

It's great to see that you can make changes on the fly as needed and see the results of your regression testing.

What do you like the least about Optimizely Web Experimentation?

The interface can be a little tough to navigate when you're just learning it

It's not a cheap subscription to use.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Lyle Florez

Optimizely has allowed our teams to make quick and reliable decisions

Optimizely is the AB testing program that my organization EasyPeopleSearch utilizes. Optimizely has been in use at my company for the past eight years. We utilize Optimizely on a daily basis.

How frequently you use Optimizely Web Experimentation?

Daily

What do you like the most about Optimizely Web Experimentation?

Get tests up and running in under 5 minutes

Once you publish an experiment, it becomes live right away

They're ideal for deploying hot changes to your site, and the community is supportive.

No requirement for developers when running tests

What do you like the least about Optimizely Web Experimentation?

Preview mode is occasionally unstable

Pricing adjustments make it more difficult for small businesses

Redirect tests are difficult to set up

Not reliable when making changes to a running test

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Ronald Williams

It’s very user-friendly and offers multiple features for data-backed-up decisions

It’s been 3.5 years that we almost use Optimizely twice a week for AB testing and find it a must-have tool for our organization BestPeopleFinder. There is no better option than Optimizely for AB testing for SMBs and large enterprises. For improved user engagement to increase conversions, and with the greater analyzing capacity to reduce bounce rate Optimizely makes everything testable to help obtain the best ROIs for campaigns. With its efficiency in performing multi-page tests to help us in neuromarketing, Optimizely stands out among many available AB testing tools.

How frequently you use Optimizely Web Experimentation?

Daily

What do you like the most about Optimizely Web Experimentation?

User-friendly interface- no advanced and technical staff required to use it

All-in-one solution that helps make your campaigns scalable at any stage

Its implementation is very easy

Robust segmentation

All-embracing library of training resources to make AB testing easy

What do you like the least about Optimizely Web Experimentation?

It’s a pricey solution but worth it.

Too many features to confuse newbies and even seasoned professionals

Metrics management is complex

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Steve Anderson

The best part is the test which runs under 5 Minutes and becomes live right away

Optimizely is the AB testing program that my organization Junk-Yard-Near-Me utilizes. We are using it for the last 8 years on a daily basis. It has no requirement for developers when running tests. Allows teams to make quick decisions. Customer Success Managers are fantastic. They're ideal for deploying hot changes to your site, and the community is supportive. Not reliable when making changes to a running test. Pricing adjustments make it more difficult for small businesses.

How frequently you use Optimizely Web Experimentation?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Robert Kirk

Optimizely is easy to use and helps to build as well as run A/B tests on websites

We SEO Builder work with Optimizely, which helps us build and run A/B tests on a variety of websites. The pros are that it allows easy and fast manipulations of elements such as color schemes and navigational markers when you run website copies. Used it for 3 years on a daily basis

How frequently you use Optimizely Web Experimentation?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Richard Lubicky

One can run multiple experiments at the same time in Optimizely unlike other apps

We RealPeopleSearch use Optimizely for A/B testing in our organization. We have been using this software since 2019 and consider it a powerful A/B testing and multi-page experimentation tool. You can run multiple experiments on one page at the same time, allowing you to test multiple variables of your web design. Usually, we use Optimizely twice a month but it varies sometimes depending on the nature of the campaigns we have.

How frequently you use Optimizely Web Experimentation?

Daily

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
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