Optimizely Web Experimentation

The web is evolving, A/B test and experiment at scale
4.0 (2 Reviews) Write a Review
Insite Software
Optimizely’s leading platform offers a complete set of digital experience optimization technologies, including AI-powered personalization and experimentation, which encompasses A/B testing, multivariate testing, and server-side testing. More than 1 million experiments have been run on our platform to reveal what works - and what doesn’t - eliminating guesswork. The world’s greatest brands choose Optimizely to win and compete in the digital economy, including Gap, StubHub, IBM, The Wall Street Journal, and many more.
Core Features
A/B Testing Features
  • Audience Targeting
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Split Testing
  • Statistical Relevance Analysis
  • Test Scheduling
  • Visual Editor
Pricing Type
Contact Vendor
Free Version
Payment Frequency
Quote Based
Customer Reviews
4.0 (2 Reviews)

Optimizely is easy to use and helps to build as well as run A/B tests on websites

2 months ago

We SEO Builder work with Optimizely, which helps us build and run A/B tests on a variety of websites. The pros are that it allows easy and fast manipulations of elements such as color schemes and navigational markers when you run website copies. Used it for 3 years on a daily basis

  • Ease of use
  • Features & functionality
  • Customer support
  • Value for money
  • Integrations
  • On-boarding
  • Overall ratings
9 User Score
User Recommendation Score

One can run multiple experiments at the same time in Optimizely unlike other apps

Richard Lubicky
2 months ago

We RealPeopleSearch use Optimizely for A/B testing in our organization. We have been using this software since 2019 and consider it a powerful A/B testing and multi-page experimentation tool. You can run multiple experiments on one page at the same time, allowing you to test multiple variables of your web design. Usually, we use Optimizely twice a month but it varies sometimes depending on the nature of the campaigns we have.

  • Ease of use
  • Features & functionality
  • Customer support
  • Value for money
  • Integrations
  • On-boarding
  • Overall ratings
4 User Score
User Recommendation Score
Licensing & Deployment
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Phone
Knowledge Base
  • Help Guides
  • Video Guides
  • Blogs
  • Whitepapers
  • On-Site Training
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