Best SEO Companies & Services
Looking for the top SEO companies? Pick the best SEO agency from the best search engine optimization companies list that offers professional SEO services by SEO experts. To help the best SEO services seekers find a reliable SEO company, GoodFirms has researched the best SEO companies. The meticulous research concluded that the best SEO agencies strategies to implement aggressive on-page & off-page search engine optimization techniques to help clients accelerate quality organic traffic. So, Pick the best SEO company from the below list of top search engine optimization agencies :
Best SEO Companies | Top Search Engine Optimization Companies
Contact us today at 844-856-2428 for more information about how we can help your business thrive online! With more than 600 ⭐⭐⭐⭐⭐ reviews online and partner distinctions from Google, Facebook, Salesforce and more, WebFX is uniquely qualified to help your business earn more leads, phone calls, transactions, and revenue. Partner with the most proven and trusted digital marketing agency and start overtaking your competitors today. The results we've driven for clients over the last 5 years are unmatched: 💰 $2... read more
Grow your eCommerce with the top 1% marketers in your business niche. Dont' count on shiny presentations and nice sales pitches. With Mayple, you work with curated marketers based on read-data and proven ABOVE-BENCHMARK results. Our thorough vetting process and advanced technology, allow us to match businesses with top-performing digital marketing experts, that meet their marketing unique needs and assure you get high levels of service and results for your markeitng budget. We generate better results and ROI for businesse... read more
SmartSites is an award-winning website design and digital marketing agency, with a focus on search engine marketing (SEO & PPC). SmartSites was founded by brothers Alex and Michael Melen, who grew up with a passion for all things digital. With an innovative vision and a lot of hard work, SmartSites quickly became one of America’s fastest-growing digital marketing & SEO companies. Our relentless focus on our clients has led us to over 100 5-star reviews since our inception in 2011. When Dun & Bradstreet asked "How satis... read more
Major Tom is a full-service digital marketing agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of more than 55 specialists covering the full spectrum of strategy, marketing, development, and creative. Marrying top-level strategic consultancy and impeccable implementation across the full spectrum of marketing services, Major Tom has been designed to help organizations connect with the right audien... read more
At Sure Oak, we’re on a mission to empower people to reach their full potential and live their wildest dreams. We make it happen through SEO. Our full-service SEO firm offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly specialized services — everything from content optimization to premium link building — generate real results by helping to increase online visibility and organic traffic. Algorithm changes will come and go, but ... read more
Big Brand Experience put to work for small businesses and non-profits. We leverage our experience with Fortune 500 companies and major brands – using all the little “tricks” that we have developed over the years for companies with deep pockets – to help SMALL businesses and non-profits make a BIG impact.
United Arab Emirates
Uplers is a one-stop digital services company delivering end-to-end design, web development, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 500+ digital experts, the company is the preferred hub to hire dedicated developers, marketers, designers, and dedicated teams. Uplers has served 1,000+ Digital agencies along with a long array of end clients, including- National Geographic, Amazon, Facebook, Disney, 21st Century Fox, etc. With its physical offices situated in the USA, ... read more
PageTraffic is the most awarded SEO agency with offices across the globe in Chicago, London, New Delhi, Mumbai and Noida PageTraffic was founded in the year 2002 with the objective of empowering e-businesses and generating the maximum ROI with effective SEO services. We do not specialize in a particular industry because we have expertise in everything that we do. We are exclusive members of Dunn & Bradstreet, W3C, Search Marketing Association of North America and IIMA.
SEOValley is one of the most trusted and fastest growing digital marketing companies serving small to medium size companies worldwide. The company is in operations since 2001. The demand for SEO services and solutions worldwide has helped fuel the rapid expansion of SEOValley into the international market, where there is great demand for businesses to increase their online exposure to spur financial growth.
Big news! We're the finalists of the 2020 edition of European Search Awards! Nominated in: BEST LARGE SEO AGENCY BEST USE OF SEARCH - HEALTH - Delante & BeDiet Catering – Huge Traffic Gain for Great Weight Loss BEST USE OF SEARCH - B2C - Delante & Z Klockow – Building Technical SEO Blocks to Increase Income Keep your fingers crossed for us! Maybe next year we will win something together! :) _ Delante SEO / SEM Agency is a team of passionate marketing experts and geeks. We he... read more
Creativity and dedication are the two words that describe SEO discovery is the best SEO agency. SEO discovery has successfully delivered hundreds of projects within the span of 9+ years. Honored with awards and recognition from PeopleperHour.com, BestSEOs, TopSEOs, We offer powerful, process-driven, cost-effective IT solutions that keep our customers ahead of competitors. SEO Discovery is the leading expert in link building, social media optimization, PPC, online reputation building, and bad link removal strategy. Get Free Analysis:&... read more
SEO Image is an award-winning provider of top-tier search engine marketing services. Specializing in super-compeitive and hard to get keywords, SEO Image is truly a leader. Features SEO, Reputation Management, PPC as its core services. Offer Social Media to firms that an bnefit from it. When it comes to rankings, SEO Image has never failed to get its clients into the Top 10 for numerous terms.
Brick Marketing offers companies results focused Digital Marketing services: SEO, Content Marketing, Social Media, PPC and Website Development solutions. FOR A CUSTOM DIGITAL MARKETING QUOTE, PLEASE CALL 781-999-1222 OR VISIT: https://www.brickmarketing.com/
Proudly based in Columbus, Ohio, we are your Digital Marketing Agency and partner providing your business with rankings and measurable growth. Receive benefits from SEO and Speed Optimization Services that work & deliver results. Get your business visible and fast so that all search engines, bots, and humans can easily find your brand, products, or services.
Anderson Collaborative is a data-driven Miami marketing agency changing the way companies approach digital strategy for clients across the United States. "Our goal at Anderson Collaborative is to provide our clients with relevant marketing strategies in today's ever-evolving marketplace. This is why we've built our business around a holistic and transparent approach. We want our clients to understand how a targeted marketing platform will work for them. Bottom line - when our clients are successful we are successful. We're s... read more
SEOTonic is an award-winning best SEO Company in India providing high-level digital marketing and search engine optimization services for online businesses. They are among the most renowned international digital marketing agency based in India for affordable and high-quality search engine optimization, social media optimization, pay-per-click management and search engine marketing services. Their impeccable SEO services build brands and help every size business in getting more customers and more sales.
Web Choice is a full-service web design & digital marketing agency with a dedicated focus on creating and marketing websites that are responsive, secure and results driven. We understand the importance of making sure you get results, so we focus on CRO (conversion rate optimisation) and SEO service! We utilize the latest technology which guarantees fantastic results for the clients we help and support. We pride ourselves in a great work ethic, integrity and most importantly end-results. Web Choice has been trading for 10 years - ... read more
There are many players in the game, but one is really starting to make some noise, and that Digital marketing & SEO company, is Social Media 55. With headquarters in Montreal, Canada, the tightly knit and highly skilled group is heavily invested in both the US and Canadian markets. Rated amongst the top digital marketing agencies in both the United States & Canada. Led by Joseph Rothstein, a young but seasoned veteran in strategic market innovation, the team is ambitious, motivated and eager to work. They have already helped hu... read more
Caveni Digital Solutions was founded in 2016 to help small businesses achieve the same level of success online as enterprise level businesses. We are experts in bringing smaller websites to scale and helping them thrive!
AMR Softec is a design & development agency based in India with an exceptional team of professionals in various fields including web design, development services, apps, videos, social media, PPC, SEO/SEM… all that sort of stuff.
Livepage is a Google Premier Partner Company with a team of 60+ professionals that helps businesses to grow with digital marketing for more than 8 years. We have been providing a full range of web design and marketing services. Our goal is to find the shortest path to your business success. Working with your business we follow 3 main rules: think in terms of success, focus on main business goals, and carefully distribute resources. We assist our clients in web design and development, create marketing strategies, help to... read more
Mandy Web Design is a web design and development company that you'll be happy to get in touch with! Mandy Web Design is an award-winning digital marketing agency creating unique, beautiful and engaging work for years. We always follow a thorough process to help clients’ business grow through web and mobile solutions. As purveyors of great taste, our web design, SEO, branding and marketing services transcend the ordinary.
SEOFIED is a full-service and a Google Certified Digital marketing agency offering innovative web marketing solutions to mid to large size companies across the globe. We offer a wide variety of specialized services to meet our clients business needs, including custom web design, e-commerce, website application development, logo design/branding, search engine optimization, digital marketing, web consulting and looking strategic partner organizations worldwide. Our goal is to establish a unique and highly effective online presence for our cl... read more
Webdesign discovery is India based Web design IT firm where creativity joins hands with the supremacy of high-end technology that reflects on the progress of our clients. We are a team of passionate, creative and result oriented professionals, aimed to deliver cutting-edge web design & web development service to fulfill the goals and objectives of clients.
Branding Nuts is a renowned digital marketing company in Hyderabad which is widely trusted by many businesses. With a series of in-depth digital marketing strategies, we have a great experience to aid your business in establishing a powerful presence online. Our out of the box tactics can produce exceptional results. We constantly amalgamate innovative ideologies with your target audience to boost your reach and in turn increase the sales. Call +91 8341392803 for a free consultation!
BrandMe is a web agency that takes care of Professional Networking, Personal Branding, Social Media Marketing, and Web Community for Professionals, Entrepreneurs, and Managers. Our core business is the outsourced management of the profiles of professionals, entrepreneurs, and managers on the main social platforms. We offer specialized services that complement the experience of a team of top-notch professionals using the most advanced software. We know the business world deeply and know how to communicate on behalf of one company to ano... read more
SAG IPL is a CMM level 3 certified mobile app, web development and seo company, which is engaged in helping its clients realize their ideas in the form of amazing websites and mobile apps. We work to fulfill the exact requirements and designs as desired by our customers in an easy and efficient way. We primarily provide web designing, development and digital marketing services, which involve creating the client website in a responsive and user-friendly manner and optimizing it from the Search Engine perspective. In addition, we also pro... read more
eSign Web Services is the Google certified internet marketing agency with over 13 years of experience helping new and existing business owners grow and expand their business online. We have worked with hundreds of companies, business niche, small and medium-sized businesses all over the world. We help ambitious businesses like yours generate more profits by generating top search engine rankings, driving web traffic, building brand awareness, connecting with customers, and growing overall sales. Since our inception, eSign Web Services has con... read more
Founded in 2015 by a core team packed with experience across verticals, 8 Views has serviced the digital marketing needs of over 150 brands across various sectors such as Real Estate, Education, Lifestyle, Healthcare and more. A majority of our clients were acquired organically, which is a testament to our commitment to generate remarkable results. At 8 Views, we believe that maintaining a happy workforce directly reflects in the quality of the output and consequently, happy clients. Equipped with an ever growing pool of over 65 talented ind... read more
SKIMBOX is an advanced digital marketing company in India. A bunch of passionate and result oriented digital marketers with incredibly special skills to execute ideas and bring your brand the attention it needs. We do not crave for great work; we do great work. Our tremendous experience in the web, SEO and the mobile sphere will help you and your venture succeed fast and beat the competition to the dust. We work on your behalf in the digital space so that you gain visibility and your customers become your fans because we make your product and s... read more
Award winning web design & digital marketing company based in the vibrant heart of London & Essex, Bird Marketing have been established for 5 years. We are a small band of rebels, dedicated to bringing our customer’s business visions to life using all of the knowledge and experience that we bring together as a team. Our priority is to deliver exceptional Web Design, PPC & SEO service and we ensure that our staff is always striving to achieve the highest levels of customer satisfaction. Our main focus is on your return of in... read more
Quick SEO help is one of the leading SMO & SEO company. We offer social media management, social media advertising, PPC management, and search engine optimization services. We use the most relevant social media marketing strategies to help businesses grow and meet goals. Some highlights of our work include: Using social media to increase sales by 714% for an online brand Helping a small business increase sales by $96,664.98 from SEO Using Google AdWords to drive sales and leads We work to make your dream a reality!
Skalski Growth is a full-service results-oriented digital marketing agency. We help startups and scale-ups with achieving product-market fit, lead generation, conversion optimisation, marketing automation, and business analytics. From strategy to hands-on implementation.
Capital Numbers is a D&B accredited, ISO 9001 & 27001 certified global solutions provider with 400+ in-house, full-time experts. Our clients include Reuters, Conde Nast, University of Colorado, Credit Sesame, Grey Digital, along with hundreds of Small Businesses, Silicon Valley Founders, and Agencies worldwide. YOU CAN TRUST CAPITAL NUMBERS! We work with all significant technology stack, including front-end and back end. WHAT WE DO ➊ Custom Software Development: Our development team can help you throughout ... read more
Rank Evolve is the new branding kid for Digital Marketing, the name itself stands for a position at the top with gradual increment. We are here to create exhausting and aggressive digital marketing strategies to take your business to new heights. Our Team is completely devoted to finding out about your requirements and understands your business. We are committed to utilizing the best procedures and staying updated on new algorithms of search engine and also We provide a spoon full of Digital Marketing Services based on ... read more
Get sales & grow on Amazon, Walmart, eBay, Woocommerce & Shopify quicker & easier. Avoid costly mistakes & fast track success with proven eCommerce & Amazon consulting expertise. Top Rated Amazon Consultant & eCommerce Consultant | 15 Years Experience Helping Companies Thrive at eCommerce Quicker & Easier SERVICES: - Amazon Consultant - eCommerce Consultant - Conversion Rate Optimization Consultant WHAT YOU CAN EXPECT: You work 1 on 1 personally with me and not a random agent in a call c... read more
We are a Montreal based digital marketing agency that offers several ppc, sem, social media, seo services to help small medium and large businesses attain their business goals. We have a strong passion for what we do, and it always shows in the quality of our work but most importantly in the results we bring. Our portfolio includes some of the biggest names in the industry as well as start-ups trying to build their brand. Regardless of the size of your business or your budget, we treat every single one of our customers the exact same way and ha... read more
Quantum IT Innovation is working from the last 10 years, to provide exceptional services like: Mobile App Development Robotic Process Automation Artificial Intelligence Software Development Data Science BI & Data Visualisation Website Development Digital Marketing We have a team of 50+ experienced individuals from the field of AI, Big data, RPA, IOS app development, iPad app development, cross-platform app development, android app development. We have served 1000 + compa... read more
Viha Digital Commerce is a full-service ECommerce & CMS Web Development Agency (Over 8+ years of excellence with 1800+ projects) that provides value-added services at affordable rates for Magento, PrestaShop, Shopify & WordPress development. We are known as one of the pioneering e-commerce & cms solutions as well as digital marketing service provider worldwide. We provide online marketing services including SEO, PPC & SMM. Our client base is spread across multiple regions including Europe, North America, Australia, Canada & ... read more
Axis Web Art is a top-rated, award-winning web design and development company in India. We specialize in eCommerce, Custom web application development and digital marketing services. Since 2011 we've completed more than 350 projects for businesses of all sizes & industries from all around the world. We are a Magento Solution Partner, Shopify Partner, Microsoft Silver Partner, Rediff Partner, Klaviyo Silver Partner, and Google Partner. We primarily offer end-to-end e-commerce solutions to companies for launching and maintaining a prof... read more
We are a full-stack Canadian SEO Agency and handle 100% of all SEO management in-house. SEO Consultants are located in 3 provinces to better serve you, Ontario, Québec & Nova Scotia. SEO Firm proudly has over 2 decades of being a leading SEO Solutions provider in Canada. Our own Organic results show our ability to rank and prove we are the best SEO Company in Toronto.
Exaalgia is a top-notch website design and digital marketing company, offering result-driven services for search engine marketing (SEO & PPC). The company was founded with an aim to boost the visibility of the website over digital channels. Quick results and consistent support to the clients have made Exaalgia become one of the leading SEO agency in America. We keep up with trending techniques in the marketing and this led us to achieve over 300 5-star reviews since we came into existence. Exaalgia is providing services from startups to ... read more
Intensify is an advertising agency excelling in digital advertising, social media management, and eCommerce growth. Based in Los Angeles, Intensify works with companies globally, from Dubai, to the US, to South Korea. The company collaborates with clients in a variety of industries including apparel, beauty, fitness, law, CPG, hospitality and more. If your company is suffering from stagnant growth, please reach out!
We are leading eCommerce web design, web development and mobile app development agency having experience of more than 6 years. Our experienced team has got it all to successfully deliver Magento, WordPress, Woocommerce, PHP and mobile app projects. We really love what we do for our valued customers and that's the reason why our customers love to leave great testimonials for our services
Web, App & Brand Marketing & Advertisement Hub: BrandBurp Is 👉 #1 Web, App & Brand Marketing & Advertising Bub Leveraging 👉 2000+ Brands To Tactically Market Their Business And Boosting Their Revenue Year After Year. Since 👉 2015, We Have Consistently Delivered The Avant-Garde App, Brand, And Web Marketing Services & Solutions With A Concrete Impact On Your Brand Value. From 1 Jedi To 175+ Jedi Burpians, We Have Paved Our Own Path In The Digital Landscape And Ex... read more
TechGropse is a Mobile App Development Company with a strong team of highly skilled IT experts. Being a leading Mobile App Development Company, We have developed extended expertise in developing Native Mobile Apps for various segments. The company also develops cost-effective Hybrid Mobile Apps and cross-platform mobile apps for various start-ups and entrepreneurs which can be run on multiple devices or platforms. Our client domain is 100% international from the US, UK & UAE. Why TechGropse... read more
GeeksChip is a digital marketing company established with a motto to make businesses go digital. We are a troop of geeks devoted to transforming our customer’s business visions into existence. We prefer to communicate clearly and appreciate an open and honest discussion anytime. We always think about the end since your end goals are essential for our strategy and push your business forward. GeeksChip treats you as a partner rather than a client since we must act hand-in-hand to grow together. It sounds cliche. But we are totally fine with... read more
ADINDEX is a digital marketing agency, which provides marketing solutions for E-commerce businesses. The company has more than 7 years of experience in digital marketing, plenty of successful cases and more than 50 satisfied customers from EN, DE, PL, GE, RU, and UA markets. ADINDEX is the Premier Google Partner and Google Analytics Technology Partner thus we have additional access to the newest performance tools. All team members have Google certifications and extensive knowledge for your project's purposes. Our main goal is to help ... read more
Divwy Technologies is a leading Web, Mobile, AR/VR, AI, Big Data & Digital Marketing Company in India which brings a prospect to your lifeless business by continuously nurturing it with cutting edge engineering, which results in a higher conversion rate. Be the core part of the team and see the constant traffic coming to the website. Strategy, design, and development are our core pillars and help us suppress each and every milestone. We aim to build a global client base by providing excellent services. Come, join hands with us and wit... read more
Technoloader (P) LTD. is a blockchain development company which provides a wide array of services based on blockchain such as blockchain development, supply chain development, cryptocurrency exchange development, cryptocurrency mlm development, dapp development, smart contract development, private blockchain development, multi currency wallet development and hyperledger blockchain development. Besides being an expert on blockchain and cryptocurrency, Technoloader is a leader for various other IT solutions including Website De... read more
- What is SEO?
- What Are the Services Included in SEO?
- How to Research Keywords to Build a Successful SEO Strategy?
- How to Target Local SEO Ranking?
- What Is the Difference Between White Hat SEO V/S Black Hat SEO Techniques?
- What are the Common Mistakes Executed while Implementing SEO strategies?
- Which are the Most Valuable SEO KPIs?
- What to Do When Google Penalizes the Site?
- How To Select The Ideal SEO Partner?
- How Much Does an SEO Service Company Charge?
Search engine optimization is the way of enhancing the quality and quantity of organic traffic by increasing the visibility of the website. As the search engines focus on providing optimum service for the users, it ranks those sites higher which possess appropriate information as well as are easy to navigate and understand. SEO service providers improve the design and content of the web pages to make it appealing for the search engines. They further ensure that the website contains relevant keywords, so the search engine displays the site to the people searching for specific topics.
There are three main categories of SEO:
- On-Page Optimization: On-page SEO concentrates on the contents of the individual pages. The SEO experts strategize the content accordingly to drive rankings. The professional SEO services perform site audits to ensure that the URL structure of the site is strong along with meta tag and meta description of the page. Three factors play a critical role in on-page optimization:
- Keyword research
- Quality Content
- Keyword Optimization
- Technical SEO: This focuses on improving the backend structure of the site. Technical SEO increases the site's readability making it easier for search engines to crawl the site. This offers the readers good user experience and can influence overall traffic and engagement rates. Technical SEO concentrates on:
- Site speed
- Site architecture
- Structured data
- Off-Page Optimization: Off-Page SEO emphasizes on building relationships between the client’s website and other websites. This tactic helps sites gain high-quality backlinks from other websites with higher DA. The search engine assumes that the site has great content when it receives references from varied other authority websites. Following are the top off-page SEO techniques:
- Guest Blogging
- Broken Link Acquisition
- Competitor Research
Apart from the top digital marketing companies, there are several SEO companies that offer a wide range of services to boost the rankings on the SERPs.
The most common services included in SEO campaigns are:
- Keyword Research: This is the process of identifying the most searched and popular terms used to locate a specific service, product, or information.
- Local SEO: Local SEO solutions optimize the brand for local searches. The SEO experts understand the market and help improve the local rankings thoroughly.
- Website Audits: Website audits are performed to analyze the site's ability to rank in SERPs organically.
- SEO Consulting: Top companies for SEO service offer advice and recommendations on actions required to boost the rankings of the site.
- Link Reclamation: While updating the new pages, old URLs must be redirected to the new page. These redirects are essential for preserving the link juice.
The SEO agencies offer several other SEO services such as:
- Link Building
- Conversion Optimization
- Split Testing
- Analysis and Reporting, etc.
Step 1: Look out for content/topics relevant to the core business.
Before commencing keyword research, find out the topics you wish to target. These topics can generally relate to your business in a close group or a broader sense. It is essential to consider buyers' cogitation and compile a list of issues that would allow your business to be discovered by the target audience.
Step 2: Shortlist Keywords Phrases to Identify Sub-Topics.
The next step is to find keyword phrases that will help you rank in SERPs. These are the same keywords that the potential customers are searching for. Targeting these string of keywords will return your web pages in search engines. Use various analytics tools such as Google Analytics to distinguish the keywords used by prospects to discover your site.
Step 3: Focus on Related Search Terms.
While targeting keywords, you must be thorough and cover multiple different types of keywords or string of keywords to grab a spot on search result pages. You may manually discover different search terms by searching for a specific topic on Google.com and scroll to the bottom of the results. You will find several other long-tail or short-tail search results related to the original keyword that you should take into consideration.
Step 4: Analyze Your Competitors
Ranking on SERPs does not solely depend on your SEO campaigns. Instead, the SEO tactics applied by your competitor can affect your ranking. If your competitors have an active keyword strategy, chances are your website will rank behind theirs. You can take the help of various SEO tools to analyze their site. You may focus on the keywords that your competitors are ranking for, along with the keywords they have ignored. Since this may serve as an excellent opportunity for your website to create its market share on different terms.
Step 5: Trim down the Keyword List.
Keywords help the crawlers in identifying the topic you are offering. But it is vital to avoid keyword stuffing in the articles. Although Google has not specified the exact keyword density, SEO experts believe that the ideal percentage of overall keywords is somewhere between 2% to 4%. If there is excessive use of keywords in an article or web-page, the chances of Google penalizing the website is exceptionally high. The Google AdWords Keyword Planner is an efficient SEO tool that shows the volume and traffic approximations for the shortlisted keywords. This will help you eliminate low-volume keywords and narrow down your list.
For your business to capture the attention of the nearby prospects, SEO specialists must enlist a robust local SEO strategy.
The following are the most effective actions to perform local SEO for multiple locations.
- Single Domain: When a company targets multiple geographical areas, they may be tempted to design websites using separate domains for individual locations. However, this may harm your SEO marketing efforts since the content, links, keywords of each domain will clash with the attributes of the other. It is advisable to a subfolder within the primary site to manage and highlight the multiple locations where you offer services.
- Location-Specific Content: To rank on local search engine pages, you must create content relevant to the focus area of your business. Optimize on-page elements for individual target regions. For instance, conceive page titles, H1, HTML tags, as well as the content and image in a manner that resonates with the local population. Businesses offering services in multiple regions must create a unique ‘Location’ landing page which branches out further to include separate location pages.
- Claim Your Business Listings: To improve your standing in local search results, you must create and claim your business listing on 'Google My Business' as well as various online directories like Yelp, Bing, etc. You should also provide added information such as contact details, working hours, available services, etc. This will streamline the entire data of your business and allow local prospects to effortlessly discover your company.
- White Hat Technique: White hat SEO is an ethical and technical practice focusing solely on the requirements and interests of the audiences as opposed to the SERPs rankings. White hat SEO creates a steady, long-term layout to garner organic search traffic to the site. The SEO experts take into account the guidelines established by the Search engines to warrant exceptional user experience. The primary white hat techniques incorporate generating quality inbound links, create original, engaging, and informative content, using keywords, and keyword analysis, keyword-rich meta tags, etc. for constant improvement in the SEO ranking.
- Black Hat Technique: Black hat refers to SEO techniques and strategies where unlawful practices are implemented to get higher search rankings. Black hat SEO is considered as a 'quick-fix' to appeal to the bots in search, instead of focusing on audiences. Although this SEO technique may offer a quick return on the site, it is a rather harmful practice in the long-run. Google is known to ban websites from search engines or de-indexed as a penalty for malpractices. The most common black hat techniques include link farming, keyword stuffing, hidden texts and links, plagiarized content, misleading redirects, etc.
Google's algorithm is ever-changing. Hence, SEO experts have to constantly improve their tactics to get results. However, there are particular mistakes that the algorithm despises. If these activities are enacted the site can suffer great damage.
- Intrusive Ads or Sneaky Redirects: A page filled with irrelevant and bothersome ads will fail to rank high on search results. The ads and the page content, at times, are difficult to distinguish. This will compel Google to categorize the site under the "bad user experience" column. In addition, if there are unnatural links from the site, Google will detect them and implement a ban on the site.
- Hidden Texts: Certain agencies hide prominent keywords using white text on a white background. They employ this tactic so that only the bot can spot it while crawling the site. But this practice can get the site permanently banned from search result pages.
- Plagiarized Content: Search Engines hate duplicate content. SERPs display content that is original and unique on the top. Whereas websites posting copied content frequently will be penalized.
- Avoiding Social Media Marketing: Social media marketing is considered to be one of the indirect ranking factors. The top social media marketing companies will help boost the reach of content. This, in turn, will increase the chances of gaining credible backlinks from reputed sites. In short, by avoiding social media marketing, brands can lose an enormous chance of boosting SEO rankings.
- User-Generated Spam: Guest posting or user-generated content is a great way to post unique and engaging articles on the site. However, low-quality or gibberish content published, without moderation, will cause a decline in the ranking on SERPs.
The responsibilities of the SEO experts do not end after the implementation of SEO marketing strategy. They must keep a constant watch over their performance. Key performance indicators (KPIs) are measurable metrics that indicate the success of the campaign.
The most vital SEO KPIs are as follows:
- Organic Sessions: Organic sessions define the entire duration from the redirection of a visitor from the search engine to their exit from the site. The organic session also analyzes the activities of the user throughout the visit. An improvement in organic session indicates growth in organic traffic. Moreover, the increase in click-through rate aligns with the objective of getting more genuine clients, thereby denoting a successful SEO marketing campaign.
- Page Load Time: The loading time of a site can be a determining KPI. If a site takes a very long time to load, the user is more prone to bounce back to the results page. This can also prevent the user from visiting in the future due to poor experiences. While redesigning the website, pay attention to improving the loading time by optimizing images and graphics of the site.
- Bounce Rate: Bounce rate determines the rate of sessions where the user does not perform any action and leaves immediately after the site loads. When the pages or content seems irrelevant to the visitors, the bounce rate increases. Generally, if the bounce rate is under 40, it is considered excellent. However, the ideal lowest bounce rate depends on the niche or industry.
- Growth in Keyword Ranking: Monitor the website’s rankings for the high volume keywords. The site’s standing is great if the ranking is closer to number one. Although maintaining a close watch as an update in Google’s algorithm can create instability in the rankings. Focus on developing great content as well as link building to boost ranking.
- Conversions: An obvious SEO key performance indicator is the conversion ratio. If the site does not generate leads or convert inquiries to sales, the core business objective of expanding the customer base remains futile. Focus on Conversion Rate Optimization while ensuring exceptional user experience.
Before jumping into recovery, it is crucial to understand how to detect whether Google has penalized the site. The SEO specialists constantly run diagnostics on the website to look out for any potential problem in the SEO strategy implemented.
There are two major ways the SEO experts can detect obstacles. One of the ways is when a business notices a sudden drop in the organic search traffic. The other is receiving a message within the Google Search Console.
Depending on whether the site receives Manual or Algorithmic Penalties, the SEO marketing professionals can clean up the chaos accordingly.
- Manual Penalties
Manual penalties are allotted when an SEO analyst at Google investigates the site and deduces certain quandaries. A manual penalty is then displayed on the search console with a detailed description.
Resolution: First and foremost, ascertain the cause of the penalty, whether it is a link penalty or a thin content penalty. Next, put in efforts to rectify the predicament. Once convinced that the cause of retribution is remedied, submit a Reconsideration Request to Google appealing the withdrawal of the penalty.
- Algorithmic Penalties
With Google’s changing algorithms, it is a likely possibility that a specific activity is considered to be poor. This may result in a drastic decline in rankings as well as organic traffic. It may be difficult to identify the exact algorithm harming the website.
Resolution: Take assistance from specialists with an extensive understanding of the algorithms to analyze the reason for the penalty. Eliminate link related issues such as duplicate links, non-editorial links, paid links, etc. Also, focus on improving the quality of the content on webpages. It may take time to regain a higher position on result pages, however adopting SEO best practices will definitely pay off.
Whether a company is looking to hire top SEO firms or freelancers, certain attributes must be scrutinized before partnering with them.
- Location: Due to the Internet revolution, businesses can hire SEO services providers from across the world. However, a local option further simplifies the process of reaching the SEO expert.
- Budget: SEO companies can offer a combination of different services that fits the company's budget. For the first time, opt for a mid-range solution to scrutinize the success of the campaign.
- Best Practices: Inquire regarding the practices followed by the SEO company. Few firms follow black-hat techniques to deliver quick results. Avoid them as they will harm the brand more in the longer duration.
- Testimonials: An SEO agency that is vouched for by multiple previous clients represent client satisfaction as well as the credibility of the firm. It is advisable to analyze the feedback and references on reputed ranking platforms like GoodFirms.co to ensure the credibility and authenticity of the service provider.
- Services: Inquire about the services and tools offered by the SEO company. It is essential to verify whether the agency is capable of merging the newly implemented SEO tactics with the existing marketing strategies. Finally, ask if they provide timely reports mapping the results of the campaign.
The price of SEO solutions varies considerably based on different services offered.
A survey by GoodFirms on the SEO strategies, techniques and trends indicate that usually, the price for SEO services range between $500-$1000 (USD). This price is charged for the optimization of 10 keywords for 30 days.
Prospects must analyze the rates of various service providers and compare them to select the one that fits well within the budget.
Explore the above-mentioned list to find the top SEO agencies from across the world. We likewise offer country-wise segregation of the top SEO specialists for countries like the USA, India, the United Kingdom, etc. The dedicated researchers of GoodFirms have carefully curated this list of SEO companies after contemplating all factors and techniques.