Major Tom

The Challenge

The Swiss Water Decaffeinated Coffee company has created an innovative decaf coffee process. Their chemical-free method uses only pure water to extract caffeine from quality, ethically-sourced coffee beans, leaving a flavor-forward brew loved by fans. As a result, demand for their product ranges from coffee shops and grocery stores to individual enthusiasts.

They came to Major Tom in need of a platform that effectively migrated their existing SEO, improved time on site, communicated their brand persona, and redesigned their UX.

The Solution

To deliver a site that is as tasteful as Swiss Water’s decaffeinated coffee, we needed to draw on our multidisciplinary team. Our process involved thoroughly understanding Swiss Water; we conducted extensive workshops, stakeholder interviews, research, and facility visits. We also executed a photoshoot at the Swiss Water production facility, using this content as the center of their new digital presence.

Our team of designers, developers, UX experts, and SEO specialists created an intuitive and visually compelling site that immerses users in Swiss Water’s brand. The site is committed to a user-centric design which reflects Swiss Water’s commitment to providing customers with an unparalleled experience, regardless of where they are in the buying process. We created a custom Google Analytics configuration to track specific metrics, ensuring the site delivered as intended. 

The Results

Increase in total page impressions: 120%

Drop in bounce rate: 45%

New store locator tool use: 130,000+