Find clarity in chaos

A brand as great as yours deserves great marketing. Grounded in results, Major Tom helps your ROI and ROAS blast off with planning and performance under one roof. With us, you’ll get strategic innovation as well as top-tier tactical execution.

That is why brands, including PepsiCo, SAP, DoorDash, and Criteo, partner with us.

Your Major Tom team is made up of some of the brightest minds from all corners of the web. And, the people are custom-picked to suit your organization’s needs. 

By getting to know your brand inside and out, we can innovate on your behalf — it is why we favor long-term partnerships. Covering the full spectrum of strategy, marketing, development, and creative in New York, San Francisco, Vancouver, Toronto — and remotely — there’s a Major Tom team for you.

Canada Canada
490-1090 Homer Street, Vancouver, British Columbia V6B 2W9
6046426765
$150 - $199/hr
50 - 249
2000

Service Focus

Focus of Digital Marketing
  • SEO Services - 15%
  • Social Media Marketing - 20%
  • PPC - 20%
  • Inbound Marketing - 15%
  • Search Engine Marketing - 20%
  • Amazon - 10%
Focus of Web Development
  • Wordpress - 100%
Focus of E-commerce Development
  • Magento - 10%
  • Shopify - 10%
  • Bigcommerce - 10%
  • WooCommerce - 60%
  • Salesforce Commerce Cloud - 10%

Industry Focus

  • Business Services - 25%
  • Consumer Products - 25%
  • E-commerce - 25%
  • Enterprise - 25%

Client Focus

100% Medium Business

Review Analytics of Major Tom

39
Total Reviews
4.9/5
Overall Rating
0
Recent Reviews

What Users Say

Successful partnership that delivered on our media buy goals
Silvian Ly
Silvian Ly
Major Tom are experts at what they do and have been incredible every step of the way.
Tessa Burden
Tessa Burden , Managing Partner at Zephyr Epic
We had a fantastic experience with Major Tom!
Andrew Blair
Andrew Blair , Product Director at SaleFish
Amazing experience thanks to Major Tom’s incredible staff
Ryan Paul
Ryan Paul , Tournament Director - RBC Canadian Open at Golf Canada
Creative + Communicative
Anonymous

What Users Like The Most

  • Weekly touchpoints to keep up-to-date with all the ongoing projects.
  • We highly value proactive communication and transparency, which are hallmarks of their service.
  • Their professionalism, industry knowledge, and how organized our project manager was.

What Users Like The Least

  • Nothing that I can think of.
  • Occasional delays in reporting and sometimes communication
  • Costs are a bit higher than other agencies were your quoting, but that was expected based on the work they delivered!

Detailed Reviews of Major Tom

4.9 39 Reviews
  • All Services
  • Digital Marketing
  • Web Development
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  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Ryan Paul

Amazing experience thanks to Major Tom’s incredible staff

Major Tom is the best in the business. Not only are they flawless at their execution of our strategy, but they excel at supporting the imagination and ideation of how our CPKC Women’s Open campaign would have the most effective reach.

What was the project name that you have worked with Major Tom?

CPKC Women’s Open

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

The CPKC Women’s Open is a professional golf championship on the LPGA Tour and features the games best golfers. The CPKC Women’s Open has been named Tournament of the Year on the LPGA Tour in both 2022 and 2023. The event is held annually in a new market across Canada. Since 2010, the CPKC Women’s Open has been held in 6 provinces.

What is it about the company that you appreciate the most?

People, culture, professionalism and passion for the projects success.

What was it about the company that you didn't like which they should do better?

Honestly, it was a great experience.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • Completed
  • Travel & Lifestyle
Andrew Blair

We had a fantastic experience with Major Tom!

The entire team was incredibly friendly and communicative, making sure we were always in the loop. They went above and beyond by having multiple team members attend to our needs, ensuring every detail was covered. Highly recommend!

What was the project name that you have worked with Major Tom?

SaleFish Branding & Digital Presence

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Major Tom crafted a cohesive brand identity that not only resonated with SaleFish’s core values but also effectively communicated its unique offerings to a broader audience. Major Tom helped SaleFish establish a strong and recognizable digital footprint, setting the stage for enhanced customer engagement and business growth.

What is it about the company that you appreciate the most?

Parker's strategy was spot on, and Sean's copywriting was nothing short of exceptional.

What was it about the company that you didn't like which they should do better?

They changed our PM halfway through, but it wasn't a huge deal.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Information Technology
Tessa Burden

Major Tom are experts at what they do and have been incredible every step of the way.

We have worked with Major Tom for over 6 years and in that time they have helped grow our business in so many ways. We have been lucky enough to work with incredible team members and see tremendous results online. We view Major Tom as a partner, and could not recommend them enough to anyone looking to take their business to the next level.

What was the project name that you have worked with Major Tom?

Zephyr Epic ongoing Marketing Strategy and Support

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Major Tom has helped manage our monthly marketing for 6 years

What is it about the company that you appreciate the most?

Their expertise, communication, company culture and willingness to support us in any project we take on.

What was it about the company that you didn't like which they should do better?

Any issues we've had have been dealt with swiftly and fairly.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • In Progress
  • E-commerce
Silvian Ly

Successful partnership that delivered on our media buy goals

We have worked with Major Tom over the past few years, and the experience has been fantastic. The team’s strategic approach and understanding of the industry and the markets we’re trying to reach have helped to deliver positive results consistently. They have been a great partner over the years, and I highly recommend them to businesses seeking a top-tier paid media agency!

What was the project name that you have worked with Major Tom?

CPKC Women's Open - Media Buy

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Media buy for a large scale event

What is it about the company that you appreciate the most?

Their professionalism, industry knowledge, and how organized our project manager was.

What was it about the company that you didn't like which they should do better?

Costs are a bit higher than other agencies were your quoting, but that was expected based on the work they delivered!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • Completed
  • Other Industries
Omer Imran Iqbal

Excellent agency to partner with

We've had a fantastic experience with Major Tom over the past few years. Their paid media expertise has been a game-changer for our business. The team's strategic approach and deep understanding of our industry help consistently deliver positive results.

From Google Ads to social media campaigns to Connected TV, their proficiency shines. Major Tom is not just a vendor but a valued partner in our growth journey. I highly recommend it to businesses seeking a top-tier paid media agency!

What was the project name that you have worked with Major Tom?

Retainer / Ongoing ser

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

We highly value proactive communication and transparency, which are hallmarks of their service.

What was it about the company that you didn't like which they should do better?

Occasional delays in reporting and sometimes communication

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
  • Manufacturing

Creative + Communicative

Major Tom was great to work with, and were awesome at being flexible to our changing needs. They were able to capture input from various stakeholders and help build out our new program's identity.

What was the project name that you have worked with Major Tom?

Program Branding

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A program branding exercise that involved naming, creating digital assets, and an explainer video.

What is it about the company that you appreciate the most?

Super easy to work with, punctual, responsive, out of the box thinking.

What was it about the company that you didn't like which they should do better?

Nothing really, I would say maybe their creativity needed to be reeled in or directed once, but it was actually kind of nice to see a completely different direction the project could have taken.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
  • Government
Moriah Shtull

Ongoing Marketing

Major Tom is the digital advertising agency we use at my company. They're incredibly efficient and knowledgeable! We are so appreciative of their insight and support.

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Major Tom is the digital advertising agency we use at my company. They're incredibly efficient and knowledgeable! We are so appreciative of their insight and support.

What is it about the company that you appreciate the most?

Major Tom is the digital advertising agency we use at my company. They're incredibly efficient and knowledgeable! We are so appreciative of their insight and support.

What was it about the company that you didn't like which they should do better?

I think they could be a bit more responsive but I also say that acknowledging that on the client side, we are often scatter-brained as well.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • NGOs
Anujan Nakkeeran

Excellent service from end to end

Major Tom is an excellent agency to work with from end to end. They excel in the digital space and provide an assortment of services that align with your needs.

What was the project name that you have worked with Major Tom?

Lookalike remarketing

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Weekly touchpoints to keep up-to-date with all the ongoing projects.

What was it about the company that you didn't like which they should do better?

Nothing that I can think of.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Education
Jasmine Yeung

Client-focused agency with tailored solutions

A great agency to work with and an important partner for our organization. The team is client-focused, highly responsive and works with us to reach our strategic goals. They work closely with us to understand outcomes, find solutions and identify new opportunities. I value the immense knowledge and expertise they bring to the table!

What was the project name that you have worked with Major Tom?

Annual Digital Campaign

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Highly responsive. Data-driven solutions.

What was it about the company that you didn't like which they should do better?

N/A

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • Completed
  • Education

Major Tom

Major Tom's team is a pleasure to work with. They are responsive, professional, friendly, and always willing to help. This, along with their knowledge and resources, is why they have remained a leader in their industry.

What was the project name that you have worked with Major Tom?

Corporate

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Major Tom's team is a pleasure to work with. They are responsive, professional, friendly, and always willing to help. This, along with their knowledge and resources, is why they have remained a leader in their industry.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Real Estate
Alexandra Greene

Collaborative and Reliable Partners

My organization has been partners with Major Tom and its many evolutions for the last seven years. In that time I’ve seen so much evolution and strategic growth in the way that they and every team member shows up for us and our business. They’re quick to respond, always ready to offer suggestions on how to improve and optimize, and have been reliable and trustworthy partners for a broad scope of our digital initiatives. As the Web and Email Lead for The Little Potato Company, I’ve also navigated two website redesigns with the team at Major Tom, and have been proud to collaborate with them on both. They’ve helped bring us bring our new brand to life on our digital channels and I’m excited to see what we continue to create together.

What was the project name that you have worked with Major Tom?

Website Redesign

What service was provided as part of the project?

Web Development, Digital Marketing

Describe your project in brief

Major Tom helped us completely redesign our website from the foundation up. Through it all they were steady partners who supported our vision, took feedback in stride, and helped us bring our brand to life on the site. This is the second website redesign I've worked on with their team and would recommend them to anyone looking for a partner on a project like this.

What is it about the company that you appreciate the most?

Reliable communication, thoughtful strategy, and true investment in the brands they work with. They always come to the table excited with new ideas on how we can continuously evolve how we show up and help us bring those visions to life.

What was it about the company that you didn't like which they should do better?

As a longtime client, the one area I find some frustration in is when there's turnover or hand-off from project leads or when roles are transferred, I feel like their internal documentation could be improved when it comes to how our established workflows and project executions should be flowing.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $50001 to $200000
  • Completed
  • Other Industries
Alexander Renowitzky

One of the best firms to work with

The team at Major Tom has surpassed our expectations. From top to bottom, their work ethic, professionalism, and excellent results speak for themselves. I could start naming everyone on the team, but I would hate to miss someone. I would hands-down recommend their services.

What was the project name that you have worked with Major Tom?

Corporate Website Re-Design & Development

What service was provided as part of the project?

Web Development

Describe your project in brief

Layfield required a complete company website redesign, from research to development. Major Tom adopted the project from the initial stages, from individual interviews, creating Voice guides, copy-writing, and final development. To this day, we still use their services for any required updates and changes.

What is it about the company that you appreciate the most?

Their approachability and problem-solving approach to their job. Great results.

What was it about the company that you didn't like which they should do better?

It is hard to meet with them in person, but their online response it top notch.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $200000+
  • Completed
  • Manufacturing
Yvonne Anderson

Great service and trust

Major Tom knows what they are doing when it comes to lead generation... and much more. I have worked with Tina and her team for a few years and she knows how to anticipate our needs, make adjustments when ads, images, or copy might not be working, and they are on the ball with letting us know what changes to expect when algorithms change- which is frequent. I know my marketing is in good hands.

What service was provided as part of the project?

Digital Marketing

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Hunter Dodson

Service - Major Tom

Major Tom has been a fantastic partner so far. They immediately helped us better understand the digital value we can bring to our own clients and continue to do so every month. We look forward to continuing our relationship in the future.

What service was provided as part of the project?

Web Development

What is it about the company that you appreciate the most?

Major Tom has been a fantastic partner so far. They immediately helped us better understand the digital value we can bring to our own clients and continue to do so every month. We look forward to continuing our relationship in the future.

What was it about the company that you didn't like which they should do better?

Continuing to provide clarity in areas that we don't have as much of an understanding as we'd like is always valued and welcome!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
Susannah Tighe

LOVE Major Tom!

MT is a fabulous agency. We love the team and they've done a great job!

What service was provided as part of the project?

Web Development

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Client Portfolio of Major Tom

Project Industry

  • Consumer Products - 12.0%
  • Information Technology - 4.0%
  • Social - 4.0%
  • Transportation & Logistics - 4.0%
  • Manufacturing - 8.0%
  • Oil & Energy - 4.0%
  • Financial & Payments - 4.0%
  • Automotive - 4.0%
  • Retail - 8.0%
  • Industrial - 4.0%
  • Insurance - 4.0%
  • Business Services - 8.0%
  • Food & Beverages - 8.0%
  • E-commerce - 8.0%
  • Education - 4.0%
  • Public Sector - 4.0%
  • Real Estate - 8.0%

Major Industry Focus

Consumer Products

Project Cost

  • $100001 to $500000 - 48.0%
  • $50001 to $100000 - 36.0%
  • $500000+ - 4.0%
  • $10001 to $50000 - 12.0%

Common Project Cost

$100001 to $500000

Project Timeline

  • Not Disclosed - 36.0%
  • 1 to 25 Weeks - 28.0%
  • 26 to 50 Weeks - 36.0%

Project Timeline

Not Disclosed

Clients: 17

  • PepsiCo
  • Jacuzzi
  • SAP
  • DoorDash
  • Hootsuite
  • KPMG
  • Canon
  • Motion Picture Association of America
  • TSN
  • Bell Media
  • The Salvation Army
  • Mission Hill Family Estate
  • Clarins
  • Maison Birks
  • Teck Resources
  • Seneca Collage
  • NYU

Portfolios: 25

Mark Anthony Group: Launching 3 websites in 4 months while living up to their world-class winery brands

Mark Anthony Group: Launching 3 websites in 4 months while living up to their world-class winery brands

  • Mark Anthony Group: Launching 3 websites in 4 months while living up to their world-class winery brands screenshot 1
  • Mark Anthony Group: Launching 3 websites in 4 months while living up to their world-class winery brands screenshot 2
  • Mark Anthony Group: Launching 3 websites in 4 months while living up to their world-class winery brands screenshot 3
$100001 to $500000
Not Disclosed
Consumer Products

Meet Mark Anthony Group

A family-owned business that pioneered high-end winemaking in BC’s Okanagan Valley, the Mark Anthony Group was founded in 1972 and is the force behind iconic brands like White Claw Hard Seltzer, Mission Hill, and Cedar Creek. Their internationally recognized businesses include Artisan Wine Shop (with a collection of small-batch, organic wines from across BC), Red Barn Winery (offering wines from Jagged Rock Vineyard), and Liquidity Wines in the heart of Okanagan Falls.

The Challenge

With their contract expiring, the Mark Anthony Group had just four months to migrate the sites for not one but three of their smaller wine brands (Artisan Wine Shop, Red Barn Winery, and Liquidity Wines), moving them from ecomm provider Wine Direct to the more robust Commerce7. A tight timeline and limited budget meant they needed an efficient plan to launch the new sites — while still delivering on the level of polish and refinement expected from each winery. 

Our Approach

The project demanded flexibility as we worked to adapt the proven process behind other Mark Anthony Group sites to better design, develop, and migrate three brands in tandem. Hitting our deadline would mean finding common elements and efficiencies across all three websites — helping our teams work faster while maintaining the refined look and feel of each winery’s unique brand. A rolling approach would move each site, in turn, from design to front end dev, allowing for continuous, phased work across our teams. We dubbed this process “Lift and Shift.”

 Our team began by digging into the existing sites, auditing their structure and content to identify commonalities and differences before wireframing core components. This was our foundation for all future content. We then built a shared winery theme that could be reused to streamline each site’s development while still supporting a unique design system for each winery. Beyond just swapping colours and fonts, the design team used the theme to build truly unique brand experiences that you’d struggle to recognize as sharing the same backend.

Petcurean: How a targeted paid media campaign resulted in industry-leading performance

Petcurean: How a targeted paid media campaign resulted in industry-leading performance

  • Petcurean: How a targeted paid media campaign resulted in industry-leading performance screenshot 1
$50001 to $100000
Ongoing
Consumer Products

About GO! Solutions

Go! Solutions is a premium pet food brand dedicated to providing tailored nutrition for dogs and cats. Their recipes are crafted by pet nutrition experts to address specific dietary needs, ensuring pets receive balanced and nutrient-dense meals. Go! Solutions offers a variety of recipes, including those for skin and coat health, food sensitivities, digestion and weight management. The products can be found in-store at pet specialty stores across North America and online, including Amazon.com. They came to Major Tom to ensure a successful launch for their latest product: tailored recipes to help support Weight Management, Joint Care, and Digestion.

The Challenge

The pet food industry is highly competitive. Although Go! Solutions is a rising star, it faces stiff competition from over 20 other brands, including both local premium and large global brands. These competitors benefit from larger media budgets and greater brand recognition.

This made it challenging for Go! Solutions to increase awareness and connect with its target audience for its specialized dietary products

Our Approach

Since we couldn’t match competitor media spend, we had to outsmart them. That meant targeting pet parents at critical moments in their animal's life: right when they first adopted them, brought them home for the first time, or recently visited a veterinarian

 The Major Tom team used advanced in-platform targeting capabilities to deliver Go! Solutions videos featuring pets shedding, playing, or farting to connect with owners with the exact right content at the exact right time. It was a strategy engineered to tug at heartstrings to drive awareness and purchase.

The Results
Connecting with pet owners through highly targeted ads paid off:

  • 2.5x higher than the industry average CTR (clock through rate)
  • 3x higher than the industry average display ads engagement rate
  • 25% higher then the industry average website conversion rate
Copperleaf: Increasing users by 164% with a UX-driven new site

Copperleaf: Increasing users by 164% with a UX-driven new site

  • Copperleaf: Increasing users by 164% with a UX-driven new site screenshot 1
  • Copperleaf: Increasing users by 164% with a UX-driven new site screenshot 2
  • Copperleaf: Increasing users by 164% with a UX-driven new site screenshot 3
$100001 to $500000
Not Disclosed
Information Technology

About Copperleaf

Copperleaf is a market-leading enterprise software company that offers decision analytics for companies that manage critical infrastructure. Using value-based decision-making, they help their clients get the highest possible return for every dollar they spend — while achieving their performance, ESG, and financial goals. They currently assist organizations in managing over $1.5 trillion of infrastructure worldwide.

The Challenge

Copperleaf needed to solidify its position as a market leader with an exceptional new site, generating additional leads through engaging thought leadership. However, with a wealth of regularly updated legacy content, a growing international presence not reflected by their current site, and multiple marketing systems to integrate, the new site would need to be a big step up.

Our Approach

To plan for Copperleaf’s specific needs, Major Tom began with a comprehensive UX review. Pairing industry research with the Copperleaf team’s insights, we worked to better understand both their audiences and what the site offered them, identifying several key priorities. We’d need to seamlessly migrate legacy educational content, regionalize the site without disrupting navigation, and refine visitors’ educational and sales journeys.

To centralize content and functionality, Major Tom migrated educational hub resources to the new WordPress CMS, while integrating Salesforce CRM and Marketo automation to help generate, track, and convert new leads. We restructured both content and the site itself — pairing new, regional sites with a global navigation menu to help users quickly and intuitively find the right resources to confidently engage with Copperleaf.

The Results

Copperleaf’s new website had an immediate impact on user engagement, with:

  • 164% user increase
  • 118% session increase
  • 40% pageviews increase
CPKC Women's Open: Turning Canada's only LPGA stop into the biggest event in town

CPKC Women's Open: Turning Canada's only LPGA stop into the biggest event in town

  • CPKC Women's Open: Turning Canada's only LPGA stop into the biggest event in town screenshot 1
  • CPKC Women's Open: Turning Canada's only LPGA stop into the biggest event in town screenshot 2
  • CPKC Women's Open: Turning Canada's only LPGA stop into the biggest event in town screenshot 3
$100001 to $500000
Not Disclosed
Social

About CPKC Women's Open

The CPKC Women’s Open has been running since 1973 and is the only Canadian stop on the LPGA Tour. In 2022, the tournament saw record-breaking crowds and ticket sales for their post-pandemic return at the local club of Ottawa's hometown hero, Brooke Henderson. In 2023, the event was hosted by Vancouver’s very own Shaughnessy Golf & Country Club, and needed to continue growing with an ambitious goal of 15% increased ticket sales.

The Challenge

With Vancouver’s jam-packed summer calendar of world-class events, the CPKC Women’s Open needed to stand out from the pack and reach a local population that probably already had plans. The 2023 tournament also lacked 2022’s ace in the hole. While Brooke Henderson returned for the event, in Vancouver, she wouldn’t be the homegrown star who drew huge Ottawa crowds in 2022. To keep growing, the event needed another approach.

The Solution

Major Tom’s strategy began with an insight: Vancouver sports fans were hungry for post-lockdown events, but overloaded with choice. To stand out from a wealth of other options and get Vancouverites to buy in, we’d have to make the CPKC Women’s Open feel like the biggest game in town. That would take high-impact placements above and beyond typical banner ads, including busy commuter transit routes throughout the city, in gyms, and at golf courses and stores.

Partnerships with the city’s major broadcasters helped us build anticipation for the event, leveraging the impact of classic mass media. Secondary placements targeted golfers at both golf courses and stores, as well as fans following the latest golf news. To better allocate our budget to the right channels at the right time, we closely tracked ticket sales against media and other promotional activity. When the initial wave of sales slowed, we bolstered the campaign with conversion-driving digital media to drive sales and reach all potential ticket buyers.

The Results

With a combination of digital and OOH efforts, the CPKC Women’s Open drove efficient revenue growth for the event, with:

  • 43% increase in ticket sales YoY
  • 32% decrease in CPA on digital channels
  • 46% of website traffic driven from paid media
IPEX: How improved accessibility and dual-user journeys led to a 611% increase in web leads

IPEX: How improved accessibility and dual-user journeys led to a 611% increase in web leads

  • IPEX: How improved accessibility and dual-user journeys led to a 611% increase in web leads screenshot 1
  • IPEX: How improved accessibility and dual-user journeys led to a 611% increase in web leads screenshot 2
  • IPEX: How improved accessibility and dual-user journeys led to a 611% increase in web leads screenshot 3
$100001 to $500000
Not Disclosed
Transportation & Logistics

About IPEX

IPEX companies are the industry leader in thermoplastic piping systems. They design and manufacture the largest, most widely recognized, and most diverse range of integrated piping products for municipalities, industrial, commercial, and residential applications.

The Challenge

IPEX came to us with a website that lacked web accessibility, a clear user journey, and consistent branding and design. They needed localized content for different regions, a clear understanding of their customers, and better integration with other touchpoints.

Our Approach

We developed two user journeys to help visitors find the products they needed based on their knowledge of IPEX products. One journey was through a restructured navigation and an e-commerce-style product finder for experienced users who knew what they were looking for. 

The other journey used a visually led experience which allows less experienced users to explore products and applications through a set of 3D industry-specific diagrams. Then, we improved web accessibility, clarified the user journey, and ensured consistent branding and design throughout the site.

The Results

Tailored user journeys made it easier for experts and newcomers to find what they needed—driving a dramatic increase in engagement and conversions:

  • 611% increase in Contact Us lead form submissions
  • 152% increase in email subscriptions
  • 39% increase in average time on page
Layfield Group: 10X qualified leads thanks to a new website

Layfield Group: 10X qualified leads thanks to a new website

  • Layfield Group: 10X qualified leads thanks to a new website screenshot 1
  • Layfield Group: 10X qualified leads thanks to a new website screenshot 2
  • Layfield Group: 10X qualified leads thanks to a new website screenshot 3
$100001 to $500000
Not Disclosed
Manufacturing

About Layfield

They have two distinct lines of business: Geosynthetics, which makes, distributes, and installs a wide range of construction materials across North America, and Flexible Films, a suite of high-tech packaging products and services for the food, pet, and medical industries. 

The Challenge

The Layfield website had grown organically over a decade and was no longer easy to navigate. Customers and prospects were struggling to find the information they needed. The legacy website also did not accurately reflect Layfield’s position as one of the most forward-thinking and advanced companies in its industry.

The Solution

Major Tom dove into Layfield’s huge customer base, talked to the Layfield product team, and conducted extensive competitor research to understand exactly what their audience needed and where the drop-off was. We then built curated user journeys to meet the variety of needs their multiple personas required.

The final website is a testament to the innovative products Layfield offers its customers. It uses a scalable and flexible design system to ensure a distinct, consistent, and cohesive look and feel across both lines of business. It’s already paying off in driving quality traffic and qualified new business.

The Results

The new Layfield website has been generating higher-quality traffic and leads indicated by:

  • 30% decrease in bounce rate
  • 200% increase in average session duration
  • 10X increase in leads
Corix: Building a sleek, user-friendly website for a brand in transition

Corix: Building a sleek, user-friendly website for a brand in transition

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$100001 to $500000
Not Disclosed
Oil & Energy

About Corix

Corix is a leading North American thermal energy company that delivers safe, cost-effective, and sustainable district energy services. With decades of experience in utility development, ownership, and operations, Corix services everything from single-site operations to master-planned communities and redevelopments to entire city-scale downtown areas.

The Challenge

After a major corporate restructuring and a Major Tom-led rebranding, Corix needed a new website to showcase its expertise in the low-carbon energy sector. The site had to serve multiple user groups, from developers to end-users. Navigation needed to be seamless for all user groups with very different needs — a difficult balance to achieve.

Our Approach

We kept the website simple and intuitive. Using core elements from the new Corix brand identity, such as chamfered edges and the high-contrast color palette, we evolved familiar web components and interactions to have a distinctly Corix presence. We also included solutions and case studies for different industries and separated utility navigation from the main navigation.

Each navigation was tailored to different user needs. Developers seeking district energy information and end-users seeking news and billing details had different pathways, allowing each group to easily find what they needed. This meant the site was both user-friendly and visually consistent.

Bakkt: Precision targeting in regulated markets cuts B2B lead costs by 65%

Bakkt: Precision targeting in regulated markets cuts B2B lead costs by 65%

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$500000+
Not Disclosed
Financial & Payments

About Bakkt

A publicly traded company boasting a market cap of $360 million, Bakkt empowers its partners with the tools to responsibly capitalize on the crypto economy. Through a comprehensive suite of solutions encompassing crypto trading, payment, payroll, and loyalty, Bakkt offers its partners flexibility and confidence, nurturing their growth in a regulated environment.

The Challenge

Bakkt needed to foster new partnerships through high-quality B2B leads, while also optimizing their D2C app campaign to demonstrate traction to potential partners and investors. That meant reaching senior decision-makers at some of the world’s largest finance and tech companies while avoiding unnecessary spend on consumer audiences — in a sensitive industry highly regulated by ad platforms.

Our Approach

Major Tom’s strategy focused on smarter targeting. To reach the extremely niche audiences that would drive Bakkt’s business forward, we needed an efficient way to pre-qualify prospects, while keeping consumer and B2B audiences distinct across campaigns. That meant investing in a new measurement framework integrated with the Bakkt CRM. This allowed both teams to better understand and leverage the campaigns, audiences, and keywords bringing in the strongest leads.

Using these insights, we pre-qualified traffic through LinkedIn forms and Google Search ads. Identifying Bakkt’s Most Valuable Customer (MVC), we targeted decision-makers on LinkedIn by combining a list of promising companies with qualifiers such as seniority and skillset. To ensure the specificity of our targeting on search, the Major Tom team built out a robust list of negative keywords. These excluded consumer intent related to crypto, reducing Bakkt’s spend on less relevant leads.

The Results

Bakkt saw cost-efficient growth across their campaigns, reaching their target audience with a:

  • 60% decrease in cost per app install
  • 65% decrease in cost per qualified B2B lead
  • 25% increase in the number of qualified B2B leads
Tire Streets: Going under the hood to revamp a motorsports brand

Tire Streets: Going under the hood to revamp a motorsports brand

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$50001 to $100000
Not Disclosed
Automotive

About Tire Streets

Launched in 2018, Tire Streets is a tire supply company that started by catering to Drifting enthusiasts. To continue growing while maintaining a meaningful connection to the motorsports community, the brand wanted to identify and engage with other emerging audiences in Drift, Track, Off-Road, Rally, and Performance while welcoming even more Enthusiasts. They needed the right messaging, USPs, and brand to resonate with fellow fans.

The Challenge

Tire Streets was already known for quick service, reliable shipping, and affordable, high-quality tires. But as their presence grew, so did their audience. Their original branding needed a tune-up to better connect with a larger, more diverse customer base, spread across multiple motorsports niches — while embodying their goal of making motorsports more approachable and affordable for the whole community.

The Solution

We began with extensive research: customer interviews, a deeper dive into the industry, and a workshop with the Tire Streets team. This helped us identify a major opportunity for the brand. Six distinct audiences, all within their own needs and interests, and all within the motorsports community. Rather than a single approach, Major Tom developed an updated brand architecture, including refined messaging to better connect with each audience.

Still, we needed a single look and feel to embody all six groups, building on Tire Streets’ connection to the community. Major Tom assembled a new color palette, logo, and typography, all inspired by the energy and grit of motorsports. To capture that feeling, we included a collection of rough marker- and stamp-inspired textures, paired with updated brand photography to better show off their products — and tell the stories of the people who use them.

The Results

See their new branding visuals here.

OUAI: A paid media pivot to ensure long-term growth

OUAI: A paid media pivot to ensure long-term growth

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$100001 to $500000
25 weeks
Retail

Meet OUAI
OUAI is an award-winning skin and haircare line with signature scents created by celebrity stylist Jen Atkin. With millions of followers across social media and a devoted customer base, they were a company at the top of their game but were at risk of losing market share to newer competitors.

The Challenge
OUAI's online revenue was increasing year over year, but user growth had slowed. In an effort to maintain media efficiency, they were focused on reaching existing customers at the expense of potential new fans. When OUAI approached Major Tom, we identified this slowdown as a leading indicator that would bottleneck future revenue growth.

The Solution
To get ahead of the problem, Major Tom’s strategy focused on acquiring new customers for OUAI’s online store. We targeted segments of users who had never visited their site or placed an order, using a shifting combination of lookalike and interest-based targeting. This helped us reach the potential customers most likely to connect with OUAI, rather than work harder to convert those already buying. 

First, we optimized campaigns to maximize user acquisitions, all within our target cost per acquisition based on customer lifetime value. Regular report cards helped evaluate which content was resonating with audiences — and where it worked best — as we continued to refine targeting with our growing pool of data. To maintain impact in the later stages of the campaign, we worked with the OUAI creative team to repurpose and refresh existing assets for their new digital placements.

The Results
We exceeded our customer acquisition targets for OUAI, giving them a strong foundation for future revenue growth. The campaign drove both traction and immediate returns for the brand throughout the year — a key factor in their acquisition by P&G.

  • 63% increase in user acquisition
  • 73% increase in revenue
  • 58% of monthly customers were new
Teck Resources: An award-winning multi-channel media campaign

Teck Resources: An award-winning multi-channel media campaign

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$100001 to $500000
40 weeks
Industrial

Meet Teck Resources

Teck is one of Canada’s leading mining companies, producing essential materials such as copper, zinc, steelmaking coal, and energy.

Copper, in particular, is vital to powering our modern world, from hybrid vehicles to computers and smartphones. It is also a powerful antimicrobial agent that can reduce the spread of infection, particularly in healthcare systems.

The Challenge

During the COVID-19 pandemic, Teck sought out Major Tom’s media expertise to execute their Copper & Health campaign alongside creative house, Will Creative Inc. Its goal was to advocate for the use of antimicrobial copper in public spaces while educating audiences on its increasingly relevant health benefits. Teck needed to communicate copper’s role in killing bacteria and viruses, plus reducing the spread of infection.

The Solution

Major Tom ran a 7-month, multi-channel media and buying campaign to support Teck's initiative, focusing on key audiences such as government decision-makers, health leaders, and the public. We continuously optimized for each audience based on both channel and creative performance. After strong early results, Teck extended the original 3-month campaign plan for additional education opportunities.

Working alongside Will Creative for creative and production, our media strategy began with paid channel image and video ads, using out-of-home ad takeovers to boost reach in high-traffic areas of Vancouver, Ottawa, and Toronto. Next, an educational stunt run by Will Creative and paid social video series showed audience reactions to messaging. A layer of poll ads on Twitter and Facebook/Instagram solicited additional community insights to drive engagement and discussion.

The Results

After the 7-month, three-part campaign, Teck saw striking results:

  • 19000+ Poll votes on Twitter ("X") and Meta
  • 9M+ Video views
  • 165k+ New users on the campaign landing page
thinktum: turning AI-powered insurance innovation into a compelling, human-centric brand

thinktum: turning AI-powered insurance innovation into a compelling, human-centric brand

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$100001 to $500000
40 weeks
Insurance

About thinktum
The insurance industry has a reputation for being cold, clinical, and uncaring. But thinktum — providing tools and experiences that are powered by AI but focused on humans — has a different way of doing business. Their work balances technical innovation with a different approach to their industry peers: putting people first.

The Challenge
thinktum came to Major Tom with a need for new branding. Before launching a fresh suite of AI-driven tools, they had to better articulate both their vision and unique offering to the world. That would take clear messaging, a focused brand strategy, and a new identity that stood out from their competition — all to make the complexities of insurance-industry AI feel simple, warm, and human.

The Strategy 
thinktum offered a niche set of extremely technical products in an industry full of its own jargon and a host of unique audiences. In short, they were a lot like the other B2B technology brands for which Major Tom has built brand identities, websites, and campaigns. We knew we’d never match our clients’ expertise, but we set out to learn as much as we could.

After in-depth research, Major Tom held a strategy workshop with the thinktum team. This helped determine the critical parts of their brand, what they hoped to achieve, and to ensure their new identity reflected how their audiences saw them. We came out of the process with new brand foundations — and a tight brief to develop their visual identity. 

The Results
thinktum emerged with a warm, vibrant, and human-focused brand identity that combined their digital-forward mission with their vision of a world working in harmony with AI. 

Learn more by visiting out site.

Oliver: A rebrand to differentiate without losing equity

Oliver: A rebrand to differentiate without losing equity

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$100001 to $500000
40 weeks
Business Services

About Oliver

Oliver maximizes workplace performance for their clients, accomplished through regulated e-learning and compliance solutions. Their mission is to challenge the status quo with the most effective and efficient way to support their client's strategic goals.

The Challenge

In a complex niche industry, building and telling Oliver's brand story came with communication challenges. Additionally, they did not want to lose the brand equity they had built over decades of operating — we had to establish a new reputation built on the foundation of their old one. 

The Solution

A full-service project, we built the new Oliver brand from the ground up — laying a solid foundation that we continue to build on. To ensure we stayed true to their day-one brand, we collaborated with Oliver, acting as an extension of their marketing team. As a highly personal company, we spent a significant amount of time collaborating on their values. These values shaped the brand's voice and visual narrative.

Brash, bold confidence were the tenets that had to permeate every touchpoint of the brand.  We started with the logo; it’s simple, strong, bold and ends with a period. The full stop acts as a statement: No need to look any further, the answer to your problem is Oliver. Their tone and visual assets follow this line: confident, professional, and a little cheeky. 

Kerrisdale Lumber: A Google Ads overhaul for a 133% revenue growth

Kerrisdale Lumber: A Google Ads overhaul for a 133% revenue growth

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$10001 to $50000
14 weeks
Retail

About Kerrisdale Lumber
Kerrisdale Lumber is a nationwide full-service building supply and hardware store that was established over 100 years ago. Their online store offers a wide variety of home and garden products such as barbecues, outdoor kitchens and fireplaces.

The Challenge
Following a strong sales year, Kerrisdale Lumber saw slowing momentum towards the end of 2021 and needed to achieve year-over-year revenue growth in 2022. Our challenge was to find ways for their paid campaigns to increase efficiency and drive growth.

The Solution
Major Tom conducted a comprehensive audit of Kerrisdale Lumber's Google Ads account, pinpointing top-performing keywords and creatives. By optimizing the account and removing underperforming elements, we seized opportunities for maximum ROI. Nationwide targeting was expanded for greater efficiency and audience reach.

Seasonal trends in customer purchasing behavior were identified and budgets were adjusted accordingly. Our team consolidated campaigns, adjusted bidding, and introduced new creative to enhance ad relevance, leading to increased click-through rates and conversions. Results indicate significant improvements in campaign performance and ROI.

The Results
As a result of the paid media overhaul, Kerrisdale Lumber surpassed its goals with:

  • 133% increase in revenue YOY
  • 71% in transactions YOY
  • 36% increase in average order value YOY
Mission Hill: A 99% increase in website sessions by cultivating a user-centered approach

Mission Hill: A 99% increase in website sessions by cultivating a user-centered approach

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$50001 to $100000
40 weeks
Food & Beverages

Meet Mission Hill

Mission Hill Family Estate is globally known for its world-class architecture, elegant award-winning wines, and commitment to sustaining the Okanagan Valley. For the last four decades, they've provided a level of sophistication for guest experiences — whether you're enjoying wine at their vineyard, in a restaurant, or at home for the first time.

The Challenge

Mission Hill's brand and winery's level of modern sophistication was not accurately represented on their website. Difficult to navigate and not mobile-friendly, the site resulted in low conversions. In the light of COVID-19, their eCommerce integration took on greater priority. Since people could not visit the beautiful winery in-person, it was now paramount that they got that experience online.

The Solution

Major Tom's UI and UX team redesigned their website hierarchy and design — with the user at the centre. Then, incorporating seasonally inspired videos and images created an elegant ambiance. To support the user-centric strategy, we designed their content strategy to show, not tell, the Mission Hill brand story through authentic copywriting.

By modernizing their eCommerce platform and functionality, guests now have a seamless, easy-to-use online shopping experience. Everything flows holistically to romance the consumer online that leaves them with a wine-order confirmation in their inbox.

The Results

A website designed with the user at the centre is a website designed to convert. See the leaps and bounds in numbers here:

  • 99% increase in website sessions
  • 94% increase in mobile sessions
  • 31% increase in overage session duration
Phantom Screens: A digital marketing strategy leading to 16,000 qualified leads

Phantom Screens: A digital marketing strategy leading to 16,000 qualified leads

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$50001 to $100000
40 weeks
Manufacturing

Meet Phantom Screens

Phantom Screens is North America's leading manufacturer of retractable screens - selling more retractable screens than any other company.

The Challenge

Phantom Screens' goal was to achieve 'online domination'. They had their market cornered with their impeccable reputation and impressive sales. But, they needed a digital marketing strategy that positioned them as the runaway category leader in visibility, brand awareness, lead generation, and innovation.

The Solution 

Major Tom's solution involved a full-service, four-pronged approach: Strategic Consultation, Media Campaigns, Social Media Strategy, and Website Development. We provide ongoing Strategic Consultation to the Phantom Screens' team, where we meet to discuss, advise and consult with their internal marketing team on everything that impacts their corporate marketing initiatives. We act as an extension of their marketing team through this service, helping to plan and then execute everything digital.

We created a distribution model for their media campaigns that address their brands' reach and audience through an evergreen national brand campaign and a co-op marketing program. Distributors can opt into their co-op marketing program, which involves 47 different campaigns; the objective is to generate leads annually. We also manage their social media channels with strategy, execution, and content creation. And, we're reimagining the website we built six years ago. Now, we're building an eCommerce-focused platform, another step in Phantom Screens' journey toward 'online domination'.

The Results

By building, executing, and optimizing Phantom Screens’ B2B and B2C strategies, we can better serve their distributors and increase the authority of their main corporate site. In 2020 we reported:

  • 16000+ qualified leads across Phantom Screens’ markets
  • 3.4m impressions across the U.S. and Canada
  • 5% conversion rate across Phantom Screens’ main product line
Criteo: A 200% increase in organic SEO traffic for a B2B leader: Digital strategy done right

Criteo: A 200% increase in organic SEO traffic for a B2B leader: Digital strategy done right

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$10001 to $50000
20 weeks
Business Services

About Criteo

Criteo is a global-leading B2B technology company built on the open Internet. They have a holistic suite of advertising solutions for retailers, brands, and publishers to access the data and technology to best attract and keep their customers. Their goal is to help you get noticed, get traffic, and get sales.

The Challenge

Criteo didn't have an in-house marketing team to focus on increasing conversion rates. They needed an external team to plan their lead strategies, increase interaction in B2B markets, create high-value content to win brand loyalty, and integrate user tracking so they could create and share content based on where the user is in their marketing funnel.

The Solution 

To boost their visibility and conversions, we created a full B2B-specific digital strategy. The strategy involved creating a custom content hub for their gated content, including marketing automation and a steadfast digital promotion strategy. We also helped optimize their YouTube and Video marketing strategy and content calendar, and integrated user tracking through Google Analytics.

The results

With a B2B-specific strategy, we were able to reach and speak directly to Criteo's audience. The results:

  • 200% Increase in organic SEO traffic
  • 78% Increase in website conversions
  • 400+ Videos optimized for YouTube
Zephyr: An integrated digital media strategy resulting in 4.4 million impressions in 6 months

Zephyr: An integrated digital media strategy resulting in 4.4 million impressions in 6 months

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$50001 to $100000
30 weeks
E-commerce

Meet Zephyr Epic

Zephyr Epic provides the nation with an accessible online collectable card shopping experience. They provide a place for collectors of all ages to be part of something epic. Their brick-and-mortar shop features Zephyr's latest releases and tables for immediate unboxing. You can also purchase cards through their online store.

The Challenge

Zephyr Epic struggled with a vast customer base featuring different groups of card collectors. These people don't follow the same social accounts or hang out in the same places online. So, Zephyr Epic needed a strategy to reach everyone in their audience and improve their return-on-ad-spend through an integrated digital marketing strategy. The goal was to drive revenue and brand awareness while reaching as many specific audience groups as possible.

The Solution

Through our thorough process, Zephyr's new site has an intuitive flow, resulting in a greater user experience. The focus is now solidly on the diverse communities and serious collectors that frequent Zephyr’s site, making everyone feel welcome. The backend has greater administrator capabilities, providing better user tracking.

Based on the flywheel model, we developed an impactful strategy using both paid ads, social channels and valuable content. This included optimizing high-performing campaigns to get a higher return-on-ad-spend (ROAS) and increasing the customer's lifetime value (LTV). Brand loyalty also increased by focusing on their community engagement.

The Results 

A new, intuitive website coupled with efficient marketing campaigns created epic gains for Zephyr. You can see the numbers here:

  • 4.39 million impressions in 6 months 
  • 3.4% average click-through-rate (CTR)
  • 20.8 average position on search results page
Seneca Collage: A recruitment campaign with 198% conversation rate

Seneca Collage: A recruitment campaign with 198% conversation rate

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$100001 to $500000
30 weeks
Education

About Seneca Collage
Seneca College is a leader in the post-secondary education sector. Operating for over 50 years, they offer degrees, diplomas, and certifications renowned for their quality and respected by employers. To stay ahead of competitors in the sector, Seneca approached Major Tom to build awareness and engagement with prospective students, driving program enrollment.

The Challenge
Seneca needed to increase enrollment in a competitive landscape. That meant reaching the right users at the right time to build awareness and drive lead generation. They needed a flexible, efficient approach to align their digital strategy across all channels and evolve with the scope of their marketing. They turned to Major Tom for strategic guidance.

The Solution
Starting with paid search and occasional paid social seasonal campaigns, Major Tom implemented a direct-response approach as the engine for growth. Tactical and geo-targeted digital campaigns focused on driving Seneca’s target audience to specific landing pages, amplifying brand awareness, and attracting new applicants. As our partnership grew, we integrated our approach across all channels for a seamless user experience.

This included tactical improvements such as refined Google Ads targeting, improved audience and ad group segmentation, daytime and mobile bidding strategies, a robust dynamic remarketing strategy, custom landing pages focused on Conversion Rate Optimization, and the eventual introduction of programmatic ad buys. Together, these tactics maximized brand awareness, attracted new applicants, and drove users down Seneca's funnel.

The Results
Since partnering with Major Tom, Seneca's enrollment lead volume has increased substantially. They have seen:

  • 89% increase in lead volume.
  • 53% decrease in cost-per-lead.
  • 198% increase in conversion rate.
The Salvation Army: Charitable initiatives with a big digital bang

The Salvation Army: Charitable initiatives with a big digital bang

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$10001 to $50000
12 weeks
Public Sector

About The Salvation Army
Each individual possesses an inherent worth and dignity. This belief motivates The Salvation Army centres across Ontario to offer services and programs that serve their community. In doing so, they strive to restore dignity and hope in the lives of vulnerable people. 

The Challenge
The Salvation Army has relied heavily on offline charitable initiatives, like the Christmas Kettle campaign. They came to us wanting to diversify their marketing efforts by branching into digital marketing. With no prior digital marketing, we first had to test digital channels such as Google Search, Discovery, Youtube, Display, Facebook, and Instagram.

The Solution
We began by conducting in-depth customer research to refine our targeting on these newly-tested digital channels. Then we updated creative and content on all platforms and began implementing our digital strategy across Google Search, Discovery, Display, Youtube, Facebook, and Instagram.

We made tactical changes to the campaigns, including adding call, site link, and image and callout extensions. We optimized the targeting based on our research. This approach and strategy increased donation value and positive ROAS on the campaigns while firmly establishing a digital footprint for the charity. 

The Results
This refreshed digital strategy boosted the non-profit's charitable reach with:

  • $357k of revenue from October to December
  • 13.75x Return on Ad Spend (ROAS)
  • 9.57 Google Search CTR
Swiss Water: Wake up and smell the storytelling

Swiss Water: Wake up and smell the storytelling

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$50001 to $100000
19 weeks
Food & Beverages

The Challenge

The Swiss Water Decaffeinated Coffee company has created an innovative decaf coffee process. Their chemical-free method uses only pure water to extract caffeine from quality, ethically-sourced coffee beans, leaving a flavor-forward brew loved by fans. As a result, demand for their product ranges from coffee shops and grocery stores to individual enthusiasts.


They came to Major Tom in need of a platform that effectively migrated their existing SEO, improved time on site, communicated their brand persona, and redesigned their UX.

The Solution

To deliver a site that is as tasteful as Swiss Water’s decaffeinated coffee, we needed to draw on our multidisciplinary team. Our process involved thoroughly understanding Swiss Water; we conducted extensive workshops, stakeholder interviews, research, and facility visits. We also executed a photoshoot at the Swiss Water production facility, using this content as the center of their new digital presence.


Our team of designers, developers, UX experts, and SEO specialists created an intuitive and visually compelling site that immerses users in Swiss Water’s brand. The site is committed to a user-centric design which reflects Swiss Water’s commitment to providing customers with an unparalleled experience, regardless of where they are in the buying process. We created a custom Google Analytics configuration to track specific metrics, ensuring the site delivered as intended. 

The Results

  • Increase in total page impressions: 120%
  • Drop in bounce rate: 45%
  • New store locator tool use: 130,000+
Loeffler Randall: Connecting the digital dots in the luxury fashion landscape

Loeffler Randall: Connecting the digital dots in the luxury fashion landscape

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$50001 to $100000
21 weeks
E-commerce

The Challenge

Loeffler Randall is a shoe and accessory line sold internationally. Despite large-scale success, they embody the values of a small, family-owned business. They are a deeply personal brand with a passion for building genuine connections with their customers. 

They came to Major Tom with the challenge of increasing their reach while reducing ROAS through paid media opportunities. As they expanded their online presence, Loeffler Randall wanted to ensure their relationship with their audience, both new and old, maintained its authenticity.

The Solution

Before we could determine how to improve Loeffler Randall’s eCommerce, we needed to understand why. We began with a comprehensive discovery process of their brand. After analyzing each platform individually, we built a picture of the behaviors, interests, and habits that drive current and potential buyers. Through this process, we gained insight into the relationships that Loeffler Randall has with their loyal customer base. With this knowledge, we were able to build on those relationships instead of alienating them as we reached new audiences.

By studying aspects of their digital marketing activities outside of paid media, we were able to understand the full spectrum. This made it possible to craft a solution that complemented what they had in place.

This holistic approach was designed to build out an efficient and effective campaign, amplifying the brand’s existing digital marketing activity. Further tactics included:

  • Using beta programs that hadn’t yet hit the market by leveraging Major Tom’s status as a Google Premier Partner.
  • Optimizing Loeffler Randall’s website and Google Merchant Center. 
  • Creating new ad formats and boosting Loeffler Randall’s presence by increasing reach on their social assets

The Results

  • Conversion rate increase: 152%
  • Cost per conversion reduced by: 37.7%
  • Transactions increased by: 20%
  • Google Shopping ROAS increase: 71.9%
  • Overall ROAS increase: 40%
Zolo: Blending AI and advertising to drive aggressive growth

Zolo: Blending AI and advertising to drive aggressive growth

  • Zolo: Blending AI and advertising to drive aggressive growth screenshot 1
$100001 to $500000
21 weeks
Real Estate

The Challenge

Zolo is Canada’s largest digital real estate brokerage. Here, you can search for property listings in real time while accessing data, real estate knowledge, and agents. Their platform is intended to create a seamless, stress-free real estate experience. Zolo is used by millions of buyers, sellers and renters to find and research property, statistics, and advice. 

Zolo was experiencing difficulty growing through non-paid channels and was restricted by Google’s limitations. It was taking far too long to index the thousands of new real estate listings uploaded to the site each day.

They approached Major Tom with the goal of doubling their year-over-year growth, while at the same time reducing their CPA (Cost Per Acquisition) and diversifying their channels of acquisition.

The Solution

By developing an automated process to fully leverage Google’s machine learning in Google Ads, we were able to craft a new process for creating ads at scale. We augmented our manual keyword targeting with the machine learning enabled Dynamic Search Ads (DSA) format. We did this by programming a system in which over 70,000 active listing URLs in the client’s target regions are automatically updated and uploaded every 15 minutes. 

A manually crafted search campaign would not have been able to target specific search terms  and drive users to effective landing pages. But, Zolo’s Dynamic Search Ads campaign could. We executed machine learning-enabled optimizations, such as employing target CPA bidding, across more than 1,000 ad groups and nearly 100,000 keywords. This targeted a wide breadth of long tail search terms far more accurately than a manual campaign. 

The delayed listings challenge was overcome with a combination of scripts. We used automated internal scripts (AdWords Scripts), external scripts (PHP), and Google Sheets, turning them into new listings from Zolo’s database and into paid search ads in under an hour. Now, users driving around neighborhoods while looking for listings online will land on Zolo first. 

The Results

  • Signups a month: 10,000+
  • CPA below initial goal by: 60%
  • Trending towards YOY growth of: 2.6x
  • Conversion increase: 35%
Hollyburn Properties: Revolutionizing the way Canadians rent

Hollyburn Properties: Revolutionizing the way Canadians rent

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$50001 to $100000
27 weeks
Real Estate

The Challenge

Hollyburn Properties Limited is a Canadian property management, real estate investment and purpose-built rental development company. Hollyburn manages and operates commercial properties and rental apartment communities nationwide, with nearly 6,000 suites in Vancouver, Calgary, Toronto, and Ottawa.

Knowing that searching for a rental property can be stressful, Hollyburn wanted to rebuild their website to make it as user-friendly as possible. With this in mind, Major Tom was tasked with creating an intuitive, fundamentally useful property management website. 

The Solution

Making a website intrinsically user-friendly meant shaping the platform in response to actual user behavior. With a strategy-first approach, we began by conducting an in-depth analysis of the organization and performing extensive research with web users. 

We discovered two notable things: there was a desire for improved UX and users were shifting through high volumes of data while on the move. High-performing mapping and search functions, particularly on mobile, was key. 

Our team meticulously redesigned the Hollyburn website, making it user-centric and task-focused. Every aspect of the search is geared towards allowing users to browse available units with ease. We created a consistent experience through a modular card system while improving speed and ease of use via a single-page application. The adaptive site is now task-orientated on mobile and functions like a native app.

The Results

  • Increase in organic traffic: 78%
  • Reduction in bounce rate: 25%
  • Conversions: 1500+
  • Website awards won: 4
COBS Bread: Translating an amazing in-store experience into an online campaign

COBS Bread: Translating an amazing in-store experience into an online campaign

  • COBS Bread: Translating an amazing in-store experience into an online campaign screenshot 1
$50001 to $100000
27 weeks
Consumer Products

The Challenge

COBS Bread is part of Bakers Delight, an Australian bakery franchise established in 1980. Since expanding from a multi-generational family business, there are now 700 bakeries worldwide.

COBS Bread was looking for a strategic partner to help continue its growth and momentum, and began working with our agency in August 2017. One particular challenge was that they have two very distinct audience groups that they need to target through their online activity in order to achieve their goals.

Firstly, they want to communicate with their customers, keeping them up-to-date with the latest offers and information in order to encourage them to visit one of their locations. Secondly, they want to engage with potential franchisees to help grow the COBS network across the continent.

The Solution

Major Tom looked to evolve their ineffective digital presence by overhauling their digital campaigns and redesigning their digital platform so that each target audience was provided with an exceptional digital experience tailored specifically for them.

On the franchisee recruitment side of things, COBS’ original digital marketing account structure for paid campaigns was inefficient due to broad targeting, keywords overlapping, ad extensions not used to their full potential, and budgets stretched thin across multiple geographies. We implemented a full overhaul, pinpointing key geographic areas, top converting search queries, refreshing creative, and utilizing the client’s first-party data to create custom audiences and lookalike targeting from email lists. Landing pages were also created for A/B testing and conversion rate optimization.

On the consumer side, we implemented an integrated digital marketing strategy, using display, video, social, and paid search campaigns to increase awareness of new products, and encourage product offer downloads, to ultimately drive users in-store. We also ran in-depth keyword research to determine top targeted terms for SEO efforts and site content, and executed a website migration strategy to ensure site authority was being maintained.

From a web design perspective, the challenge we faced surrounded providing a tailored experience to both end consumers and potential franchisees from the same platform. With a tremendous difference between the two audiences in terms of priorities and web browsing behavior, the new site takes an adaptive approach — a seamless mobile-first experience for consumer areas (Products & Meal Ideas) and desktop-first for the franchising area.

Through the use of granular data analysis, sophisticated targeting techniques, and user experience, we were able to create a stunning web presence that delivered on COBS Bread’s business goals.

The Results

With coordinated initiatives across Google, Facebook, Instagram, YouTube, Gmail Sponsored Ads, and Programmatic Media, Major Tom was able to reach the brand’s target audiences (both B2B and B2C) and deliver the right message to the right audience at the right time. We had the unique opportunity to both increase new franchisees for COBS as well as new end consumers.

The results of our engagement have been overwhelmingly positive. Even as the website was being constructed, the optimizations performed across COBS’ marketing channels delivered immediate returns.

Shortly after the website launched, we saw a 56% traffic increase YOY and a 54% increase in new users. The website’s ‘Find Nearest Bakery’ feature has also seen its conversion increase YOY by 70.4%. Additionally, franchise leads went up YOY by 42%. What has this lead to financially? COBS Bread not only increased their FY2018 sales by 11% but their cost-per-lead improved by 33%.

Executive Interview of Major Tom

Miles Sellyn
Miles Sellyn
President
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Please introduce your company and give a brief about your role within the company?
Major Tom is a full-service digital agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of 55 specialists covering the full spectrum of strategy, marketing, development, and creativity.

As President of Major Tom, my role is fairly multi-faceted. I am responsible for the long-term strategic vision of the organization, as well as culture and new product development. Beyond that, I am fairly involved in leading the initial stages of many strategic engagements with our clients, as well as supporting the business development team.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
One of the most important things to consider when crafting a digital marketing strategy is that, for most organizations, you are operating with limited resources. That means that you are likely not able to do all things to the level that they are going to be effective. As such, you need to consider not only how you are executing various initiatives, but what those initiatives are and why you are doing them in the first place. Ideally, you have a clear attribution strategy where you are measuring ROI and ROAS for all different channels and are thus able to make informed decisions about how to allocate your resources.
How does your company differentiate itself from the competition?
Whereas most agencies place a focus on either strategy (what you should do and why) or tactics (how you do something), we’ve built a team with the ability, expertise, and capacity to deliver both strategic consulting and excellent tactical execution.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our client base is fairly diverse, but we have significant expertise and experience in eCommerce, CPG, real estate, B2B, technology, and health care. While we service both project-based work and ongoing relationships, our clients generally work with us on a long-term basis, and we create strategies to reflect that long-term focus.
Please share some of the services that you offer for which clients approach you the most for?
Currently, our eCommerce, web design and development, and Amazon services are in high demand. These services complement one another and by taking a holistic view of the client’s business, we make sure these various areas are designed and optimized to drive the best results. Additionally, having started off as an SEO agency over twenty years ago, we are still very well known for our SEO and paid search services. This then tends to lead our clients to use our paid social and media buying expertise too.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?

There are perhaps too many to list, so I’ll focus on the most important: the people. We are a service-based industry, which means that the quality of our work, and the quality of our delivery of that work, is paramount. You can have the best processes, the best positioning, the best tools, but if your people aren’t great, you will not be successful.
What are the key factors that you consider before deciding the cost of a project?
Approximate time and effort our team, available resources, timeline, scope, and value to the client’s business objectives.
What kind of payment structure do you follow to bill your clients?
Depends on the project, but generally a portion as a deposit and the remainder based on milestones. For ongoing work, we generally bill monthly.