Top Digital Marketing Agencies

Looking for leading digital marketing agencies? Here is the list of the best digital marketing companies with client reviews and ratings. Many companies believe it is a good idea to outsource digital marketing services rather than having an in-house digital marketing team. But the question is how to find a digital marketing company for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. The below listed top digital marketing companies provide outstanding online marketing solutions to the global client base.

Top Digital Marketing Companies
Filter Reset
Sort By
Sponsored
Hourly Rate
Select
Employees
Select
Location
Select
Advanced Filter
Filter Reset
Sort By
Sponsored
Hourly Rate
Select
Employees
Select
Location
Select
Industry
Select
Client Focus
Select
No. of Reviews
All Companies
Overall Ratings
All Companies
Company Certification
Select

List of the Best Digital Marketing Companies

  • 1. WebFX

    The Digital Marketing Agency That Drives Results
    Visit website

    WebFX is a tech-enabled digital marketing solutions provider, and we create custom strategies for each of our clients based on their needs and goals. Our team is made up of award-winning marketers, designers, and developers, and we know what it takes to get real results online. We also keep the focus on th ... learn more about WebFX

    Visit website
    $100 - $149/hr
    250 - 999
    1996
    United States
  • 2. HigherVisibility

    Award-winning Digital Marketing Agency
    Visit website

    HigherVisibility is an award-winning digital marketing agency that specializes in SEO, Paid Search, and Social Media advertising. With our proven strategies, we thrive on driving clicks to deliver the right customers for many established and emerging brands. Contact us today to find out how we can help your business gr ... learn more about HigherVisibility

    Visit website
    $100 - $149/hr
    50 - 249
    2008
    United States, United Kingdom
  • 3. SmartSites

    Award-Winning Web Design, Digital Marketing Agency
    Visit website

    SmartSites is an award-winning website design and digital marketing agency, with a focus on search engine marketing (SEO & PPC). SmartSites was founded by brothers Alex and Michael Melen, who grew up with a passion for all things digital. With an innovative vision and a lot of hard work, SmartSites quickly became o ... learn more about SmartSites

    Visit website
    $100 - $149/hr
    50 - 249
    2011
    United States, Canada
  • 4. Ignite Visibility

    A Top Ranked Digital Marketing Company
    Visit website

    Ignite Visibility is one of the highest recommended agencies on GoodFirms and one of the top digital marketing companies in the industry. Ignite Visibility has used the same strategies they use for clients to become a four-time Inc. 5000 company (2017, 2018, 2019 and 2020). Ignite Visibility offers best-in-class S ... learn more about Ignite Visibility

    Visit website
    $100 - $149/hr
    50 - 249
    2012
    United States, Canada
  • SEOValley is one of the most trusted and fastest growing digital marketing companies serving small to medium size companies worldwide. The company is in operations since 2001. The demand for SEO services and solutions worldwide has helped fuel the rapid expansion of SEOValley into the international market, where there ... learn more about SEOValley Solutions Private Limited

    Visit website
    < $25/hr
    50 - 249
    1999
    India, United States
  • 6. Sure Oak

    The Last SEO Marketing Agency You’ll Ever Need
    Visit website

    At Sure Oak, we’re on a mission to empower people to reach their full potential and live their wildest dreams. We make it happen through SEO.  Our full-service SEO firm offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly sp ... learn more about Sure Oak

    Visit website
    $100 - $149/hr
    10 - 49
    2017
    United States, Canada
  • 7. PageTraffic Inc

    Award Winning SEO Company since 2002
    Visit website

    PageTraffic is the most awarded SEO agency with offices across the globe in Chicago, London, New Delhi, Mumbai and Noida PageTraffic was founded in the year 2002 with the objective of empowering e-businesses and generating the maximum ROI with effective SEO services. We do not specialize in a particular in ... learn more about PageTraffic Inc

    Visit website
    < $25/hr
    50 - 249
    2002
    India, United States
  • SEOTonic is an award-winning best SEO Company in India providing high-level digital marketing and search engine optimization services for online businesses. They are among the most renowned international digital marketing agency based in India for affordable and high-quality search engine optimization, social media opt ... learn more about SEOTonic Web Solutions PVT. LTD.

    Visit website
    < $25/hr
    10 - 49
    2005
    India, United States
  • 9. THATWARE LLP

    Enhancing SEO with Artificial Intelligence
    Visit website

    Founded by Tuhin Banik, an international expert in SEO with huge expertise over semantic search, artificial intelligence, data science, advanced SEO and automation. The mission of Thatware is to offer advanced digital marketing solutions with cutting edge technology and visualization.  At Thatware, we as a ... learn more about THATWARE LLP

    Visit website
    < $25/hr
    50 - 249
    2018
    India, United States
  • 10. SEM Nexus

    Top Ranking App Marketing Agency
    Visit website

    Who We Are: We are the nations hottest new mobile app marketing agency. We've helped launch a variety of mobile apps since our very recent launch. We can attribute a lot of our success to our affordable pricing and agile process. We are always willing to adapt to the market, and are always at the forfront of the ... learn more about SEM Nexus

    Visit website
    $50 - $99/hr
    10 - 49
    2017
    United States, Egypt
  • 11. Actuate Media

    Data-Driven Digital Marketing Solutions.
    Visit website

    A DATA-DRIVEN DIGITAL AGENCY Actuate Media facilitates data-driven B2C & B2B relationships through digital marketing channels. Our digital agency strategizes and implements brand and conversion-focused digital advertising campaigns, capturing the data to improve our clients' overall marketing intelligence pr ... learn more about Actuate Media

    Visit website
    $50 - $99/hr
    10 - 49
    2016
    United States, United Kingdom
  • 12. WEB CHOICE

    Award Winning & World-Class, Websites & SEO
    Visit website

    Web Choice is a full-service web design & digital marketing agency with a dedicated focus on creating and marketing websites that are responsive, secure and results driven. We understand the importance of making sure you get results, so we focus on CRO (conversion rate optimisation) and SEO service! We utilize the ... learn more about WEB CHOICE

    Visit website
    $25 - $49/hr
    10 - 49
    United Kingdom, United States
  • 13. Major Tom

    Find clarity in chaos
    Visit website

    Major Tom is a full-service digital marketing agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, Toronto, and Vancouver, Major Tom has a team of more than 55 specialists covering the full spectrum of strategy, marketing ... learn more about Major Tom

    Visit website
    $150 - $199/hr
    50 - 249
    2000
    Canada, United States
  • 14. AJ Marketing

    Mind-blowing marketing campaigns in Asia-Pacific
    Visit website

    LET's TALK  :  [email protected]    AJ Marketing is a creative marketing agency focusing on Asia-Pacific.💡 We are building mind-blowing advertising campaigns to empower our clients.💪 Our team of international marketing wizards speaks 15 languages and are ... learn more about AJ Marketing

    Visit website
    $25 - $49/hr
    10 - 49
    2019
    Singapore, Japan
  • 15. Zebra Techies Solution

    Top Digital Marketing Company in India for 12+ Yrs
    Visit website

    Zebra Techies Solution is a leading provider of Digital Marketing Services (SEO, SMM, PPC Management), and Web Development for SMBs, Startups, and various enterprises. We are an Award-Winning Digital Marketing and Web Designing and Development Company that implies a wide variety of tactics, strategies, and online ... learn more about Zebra Techies Solution

    Visit website
    < $25/hr
    50 - 249
    2011
    India, United States
  • 16. URALA Communications

    International Marketing & PR Agency in Asia
    Visit website

    A Global Media & Content Solutions Agency + Tier 1 Digital Asset Practice URALA Communications is a full-service media, content & web solutions group 🏙 with 120 staff across offices in Asia-Pacific. Contact: [email protected] Media accolades "URALA is the best digital marketin ... learn more about URALA Communications

    Visit website
    NA
    50 - 249
    1980
    Japan, Singapore
  • 17. RBSEO

    Trust Us Based On Facts
    Visit website

    RBSEO is a London based established SEO agency serving thousands of businesses in the UK & around the world since 2005. We offer high quality SEO, web design, content writing, blogger outreach & link building services at affordable prices to small, medium and large businesses in the UK & around the world.

    Visit website
    $25 - $49/hr
    2 - 9
    2005
    United Kingdom
  • 18. Social Media 55

    Digital Marketing & SEO Agency
    Visit website

    There are many players in the game, but one is really starting to make some noise, and that Digital marketing & SEO company, is Social Media 55. With headquarters in Montreal, Canada, the tightly knit and highly skilled group is heavily invested in both the US and Canadian markets.  Rated amongst the top digit ... learn more about Social Media 55

    Visit website
    $100 - $149/hr
    10 - 49
    2014
    Canada, United States
  • 19. AMR Softec

    #1 Web Design, E-commerce Development & SEO Agency
    Visit website

    is a as well as an Based in India. We are a team of passionate, creative, and result-oriented professionals, aimed to deliver cutting-edge web design, web development, and Digital marketing Service to fulfill the goals and objectives of clients.

    Visit website
    < $25/hr
    50 - 249
    India
  • 20. Delante

    Hands-on SEO campaigns for predictable growth 🚀
    Visit website

    Delante is an SEO agency experienced in the international market, providing companies with hands-on SEO support. In 2022, we were named the Global SEO Agency of the Year in Global Agency Awards 2022. Our team of savvy experts works with companies around the world, gaining the experience and resources to create hands-on ... learn more about Delante

    Visit website
    $50 - $99/hr
    10 - 49
    2014
    Poland, United Kingdom
  • 21. Caveni Digital Solutions

    The Best Web Design Company in the USA
    Visit website

    Caveni Digital Solutions was founded in 2016 to help small businesses achieve the same level of success online as enterprise level businesses. We are experts in bringing smaller websites to scale and helping them thrive!

    Visit website
    $200 - $300/hr
    10 - 49
    2016
    United States, United Kingdom
  • 22. GeeksChip

    GeeksChip - Digital Marketing Agency
    Visit website

    GeeksChip is a digital marketing company established with a motto to make businesses go digital. We are a troop of geeks devoted to transforming our customer’s business visions into existence. We prefer to communicate clearly and appreciate an open and honest discussion anytime. We always think about the end sinc ... learn more about GeeksChip

    Visit website
    < $25/hr
    10 - 49
    2017
    India, United States
  • 23. ReVerb

    Your faithful marketing assistant
    Visit website

    ReVerb is an American digital agency, providing a full cycle of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. Our services include but are not limited to technical content creation, email marketing, SEO, SMM, ICO promotion, design, video production, public speaking, et ... learn more about ReVerb

    Visit website
    $25 - $49/hr
    10 - 49
    2018
    United States
  • 24. SEO Daddy Company

    #1 Rated Digital Marketing Agency in the INDIA
    Visit website

    SEO Daddy is a full-service Internet marketing and SEO company offering innovative web marketing solutions to small to large size companies across the globe. As a leader in SEO, web design, eCommerce, website conversion, and Internet marketing services, our firm prides itself on driving ... learn more about SEO Daddy Company

    Visit website
    < $25/hr
    10 - 49
    2017
    India
  • Write Right is a 360-degree content writing agency based out in India. Just Google 'Write Right' and you will see the authority, reviews, testimonials and reliability of our content. From small business to medium enterprises to angel-funded start-ups, it provides 360-degree solutions related to web content, ... learn more about Write Right

    Visit website
    $25 - $49/hr
    10 - 49
    2016
    India, United States
  • 26. Livepage

    Digital Marketing Agency | SEO, PPC, Content
    Visit website

    Livepage is a Google Premier Partner Company with a team of 60+ professionals that helps businesses to grow with digital marketing for more than 11 years. We have been providing a full range of web design and marketing services. Our goal is to find the shortest path to your business success. Working wit ... learn more about Livepage

    Visit website
    $50 - $99/hr
    50 - 249
    2011
    Ukraine
  • 27. Brandingnuts

    Crackerjack Digital Marketing Company in Hyderabad
    Visit website

    Branding Nuts is a renowned digital marketing company in Hyderabad which is widely trusted by many businesses. With a series of in-depth digital marketing strategies, we have a great experience to aid your business in establishing a powerful presence online. Our out of the box tactics can produce exceptional results. W ... learn more about Brandingnuts

    Visit website
    < $25/hr
    10 - 49
    2019
    India
  • 28. Dad of Ad

    A No-Limit Advertising Agency
    Visit website

    Sneak Peek at our exceptional expressions of all types of advertisement, personalized and customized for brands and businesses. The smart intersection of design, boldness and creativity. Dive deep to see the extremity and versatility in our designs catered to scale brands and businesses. Get a sharp glimpse of our visu ... learn more about Dad of Ad

    Visit website
    < $25/hr
    2 - 9
    2020
    India
  • 29. Mayple

    Find Your Digital Marketing Expert.
    Visit website

    Grow your eCommerce with the top 1% marketers in your business niche. Dont' count on shiny presentations and nice sales pitches. With Mayple, you work with curated marketers based on read-data and proven ABOVE-BENCHMARK results. Our thorough vetting process and advanced technology, allow us to match businesse ... learn more about Mayple

    Visit website
    $25 - $49/hr
    10 - 49
    2017
    United Kingdom, Israel
  • 30. Mandy Web Design

    Web & Mobile App Development, UI/UX Design
    Visit website

    Mandy Web Design is a web design and development company that you'll be happy to get in touch with! Mandy Web Design is an award-winning digital marketing agency creating unique, beautiful and engaging work for years. We always follow a thorough process to help clients’ business grow through web and mobile ... learn more about Mandy Web Design

    Visit website
    < $25/hr
    10 - 49
    2010
    India
  • 31. One Umbrella

    A Digital Marketing Growth Partner
    Visit website

    One Umbrella is the ultimate digital marketing growth partner for small and medium-sized businesses. We have a talented full-stack digital marketing team with 10+ years experience and different skill sets so we can handle all aspects of marketing better and deliver ground-breaking results for our ... learn more about One Umbrella

    Visit website
    $100 - $149/hr
    10 - 49
    2019
    United Kingdom
  • 32. Skalski Growth

    Growth Marketing Team for Turbulent Times
    Visit website

    Skalski Growth is a full-service results-oriented digital marketing agency. We help startups and scale-ups with achieving product-market fit, lead generation, conversion optimisation, marketing automation, and business analytics. From strategy to hands-on implementation.

    Visit website
    $50 - $99/hr
    2 - 9
    2014
    Poland, United Kingdom
  • 33. 8 Views

    Growing Businesses Online
    Visit website

    Founded in 2015 by a core team packed with experience across verticals, 8 Views has serviced the digital marketing needs of over 150 brands across various sectors such as Real Estate, Education, Lifestyle, Healthcare and more. A majority of our clients were acquired organically, which is a testament to our commitment t ... learn more about 8 Views

    Visit website
    < $25/hr
    50 - 249
    2015
    India
  • 34. BrandLume

    Online Shop 4 Marketing, Brand & Website Services
    Visit website

    We're BrandLume, a global online-shop for everything Digital Marketing, Branding and Websites to help you illuminate your business through today’s cluttered marketplace, hassle-free. No more dealing with different PR, branding, hosting, domain registry, SEO, SEM, social media and website design agenci ... learn more about BrandLume

    Visit website
    $50 - $99/hr
    10 - 49
    2011
    Canada
  • 35. Searchbloom

    Search Engine Marketing Done Right.
    Visit website

    We will never bring on a new partner client unless WE KNOW we can generate an ROI. -The Searchbloom Promise Get a real-time digital marketing analysis with a senior member of our team today.  Our team operates with one unified vision. Integrity, Transparency, Results.  Our level of expertise and insi ... learn more about Searchbloom

    Visit website
    $100 - $149/hr
    10 - 49
    2014
    United States
  • 36. SEOFIED IT SERVICES PVT LTD

    Ensuring Quality and Customer Satisfaction
    Visit website

     is a full-service and a Google Certified Digital marketing agency offering innovative web marketing solutions to mid to large size companies across the globe. We offer a wide variety of specialized services to meet our clients business needs, including custom web design, e-commerce, website application developmen ... learn more about SEOFIED IT SERVICES PVT LTD

    Visit website
    < $25/hr
    50 - 249
    2009
    India
  • 37. Webdesign Discovery

    Best Website and Application devlopment Company
    Visit website

    Webdesign discovery is India based Web design IT firm where creativity joins hands with the supremacy of high-end technology that reflects on the progress of our clients. We are a team of passionate, creative and result oriented professionals, aimed to deliver cutting-edge web design & web development service to fu ... learn more about Webdesign Discovery

    Visit website
    < $25/hr
    10 - 49
    2015
    India
  • 38. #ADINDEX

    Digital Marketing Agency
    Visit website

    #ADINDEX is a digital marketing agency that provides marketing solutions for E-commerce and B2B businesses. The company has more than nine years of experience in digital marketing, plenty of successful cases and more than 200 satisfied customers from EN, DE, PL, GE, RU, and UA markets. Our agency is the Prem ... learn more about #ADINDEX

    Visit website
    $25 - $49/hr
    10 - 49
    2012
    Ukraine
  • 39. eSign Web Services Pvt Ltd

    Award Winning Digital Marketing & SEO Company
    Visit website

    eSign Web Services is the Google certified internet marketing agency with over 13 years of experience helping new and existing business owners grow and expand their business online. We have worked with hundreds of companies, business niche, small and medium-sized businesses all over the world. We help ambitious busines ... learn more about eSign Web Services Pvt Ltd

    Visit website
    < $25/hr
    10 - 49
    2010
    India
  • 40. WDI - A Mobile App Development Company

    Experts for Start-ups and Innovative ideas
    Visit website

    We work with innovative Startups and Businesses with enterprising new ideas delivering assistance in Mobile app design and development. Our UX first design approach delivers high-impact, market-ready mobile apps and websites.  We deliver fast, usable, high-performing, secure mobile applications built to your sp ... learn more about WDI - A Mobile App Development Company

    Visit website
    < $25/hr
    50 - 249
    2001
    United States, India
  • 41. SAG IPL

    Web, Mobile App Development & SEO Company
    Visit website

    SAG IPL is an ISO 27001: 2003 certified full-service IT company based in India, particularly known for app and website development. Since its inception in 2010, the company has been engaged in offering comprehensive mobile app development, web development, digital marketing, ICO and cryptocurrency development services ... learn more about SAG IPL

    Visit website
    $25 - $49/hr
    250 - 999
    2010
    India, Australia
  • 42. Apptuitive

    App Store Optimization for the Next Name Brands
    Visit website

    At Apptuitive, we ensure app store success for leading brands by maximizing organic growth through data-driven techniques. Want to increase downloads? Head over to our site and give us the low-down! Key Services: App Store Optimization, User Acquisition, Onboarding & Pricing Optimization, UX/UI, and Copy ... learn more about Apptuitive

    Visit website
    $100 - $149/hr
    2 - 9
    2018
    United States
  • 43. BrandMe

    social media marketing services
    Visit website

    BrandMe is a web agency that takes care of Professional Networking, Personal Branding, Social Media Marketing, and Web Community for Professionals, Entrepreneurs, and Managers. Our core business is the outsourced management of the profiles of professionals, entrepreneurs, and managers on the main social platforms. ... learn more about BrandMe

    Visit website
    NA
    2 - 9
    2019
    Italy
  • 44. Netrocket

    The Search Engine Marketing Company
    Visit website

    NETROCKET is a Search Engine Optimization Company. We help to scale your Business and get more Profit. 🚀  Netrocket is a very diverse agency. We're all different! We're young people with different professional and LIFE experiences. We sit together in the same office, we have very fast and good commun ... learn more about Netrocket

    Visit website
    $50 - $99/hr
    10 - 49
    2011
    Ukraine
  • MjSeo, a new name in cannabis SEO, is offering comprehensive audits of cannabis sites in the US. The agency’s analysis helps businesses optimize promotional strategies for better profitability. The agency has announced that these services are now available free of charge.  MjSeo helps companies create eff ... learn more about MjSeo Agency

    Visit website
    $25 - $49/hr
    10 - 49
    0
    United States

Buyer’s Guide

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

Got A Question? Ask Away!
Contact Us