Colormatics

The Hot Shot of Basketball

As basketball’s 3-point legend, Stephen Curry is recognized as one of the greatest stars in NBA history. He’s also a loving father, husband, entrepreneur, philanthropist, oh, and golfer! Stephen’s owns multiple companies, including his personal SC30 brand and the Eat.Learn.Play. Foundation alongside his wife, Ayesha Curry.

Learn more about how an Athlete Branding is the Key to Successful Marketing and our Comprehensive Guide to Athlete Branding

Curry’s Currency
In late 2021, FTX announced its partnership with Stephen Curry and the race begun for an exciting new campaign. The possibilities were endless for this legendary duo, but with only 6 hours of Stephen’s time and a tight deadline, FTX called on Colormatics to make sh*t happen. 

Stephen’s known for being an expert on the court, but what about investing in crypto? Plot twist ­­– he doesn’t need to be! With the FTX app, crypto can be safe and easy for everyone; this was the main messaging for our video concept and campaign. Following Stephen throughout a day of outrageous activities, the audience concludes that crypto doesn’t need to be complicated.

Never in the 152 years of the MLB’s existence have the umpires sported a branded sponsor patch…until now! That’s a whole lot of content waiting to be deployed online, broadcasted on TV, and posted to social media; all created by Colormatics!

Your Friendly Neighborhood

FTX was now a major player within the baseball scene; the only thing missing was a recognizable brand presence in the stands. Our solution was to create a memorable character that MLB fans would come to love; Introducing: Moon Man. The geeky, yet, endearing mascot would soon be rushing the fields of MLB stadiums. Moon Man plushie, anyone?

Trouble in Suburbia

Ever since MLB started referring to long homeruns as “moon blasts,” Moon's daily routine has taken a turn for the worst. This was the basis for a comedic television spot that would appeal to both families and baseball fans. Going about his day at a variety of locations, only to be constantly targeted by flying baseballs. The grocery store, local diner, movie theatre; No matter where he goes, people always shoot for the moon.

Telling a Story
From sketches to storyboards to artistic renderings, our team of artists came together to tell the story of Moon Man from start to finish.  

It’s the (not so) Little Things
Our production consisted of three film days in some of LA’s most iconic set locations, including the famous Pink Motel. Carefully curated set design was key to bringing the character to life, with Production Designer, Jason Hamilton, honing in on every detail. Look closely! Are you able to find all the easter eggs hidden throughout Moon's world?

Working with a Global Leader
Fiverr, the world's largest freelance marketplace, came to Colormatics with a once-in-a-lifetime challenge, how to reach a new set of buyers and sellers at the onset of COVID in May 2020. In response, Colormatics built a new campaign for a National TV ad buy that targeted specific viewers and expanded Fiverr's reach.

With a target audience made up of both entrepreneurs and business owners, we developed a series of direct response spots that showcases how the challenges of both small startups and established companies could be solved with the help of Fiverr. Producing and deploying multiple TV spots while gauging performance enabled real-time feedback and improved overall targeted performance.

Enhanced Live Action 
Fiverr's platform is all about seamless connection. To portray that experience on screen we developed an engaging and interactive set of visual components that deftly merged with live production. Motion and movement represent the delightful experience of finding and purchasing your first gig.

Life Insurance 101
Life Happens is focused on educating people about life, disability and long-term care insurance. Its mission as a nonprofit is to provide unbiased information to help people make smart insurance choices to protect their loved ones.

Puerto Rico’s Sweetheart
As a model, actress, dancer, and producer, Roselyn Sanchez made her debut on the big screen in the Rush Hour franchise. Since then, she’s starred in various movies and TV shows, including Act of Valor and Fantasy Island. The only thing that exceeds the Puerto Rican Star’s love for entertainment, is that for her family.

Family First
Every choice Roselyn makes, she makes for her family. So, partnering with Life Happens for Life Insurance Awareness month was a worthy cause for the mother of two. Acting as an extension of the In-house Life Happens team, Colormatics developed a wholesome video script that was relatable to parents while staying true to the non-profit’s messaging.

Speaking of Language 
Joined by our trusted, local crew, Colormatics filmed the PSA in a beautiful South Miami estate. With Roselyn’s time limited to 5 hours, the team worked fast to capture the commercial, Q&A, Instagram Reels, and photoshoot. The voiceover was recorded in both English and Spanish, requiring precise translation and seamless delivery.

The Editor’s Eye
Back in the editing room, our editors worked their magic with color, graphics and sound design. Per the request of the client, Colormatics preformed a “beauty pass,” a form of video retouching that enhances skin and removes any unwanted blemishes.

Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word

Having done largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular

The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem

Colormatics, a creative agency specializing in Pharmaceutical and Healthcare marketing, partnered with Jubilant Pharma, a global integrated pharmaceutical company. The focus was to bring awareness to Venom Immunotherapy (VIT), an effective treatment reducing the risk of systemic reaction for patients allergic to stinging insects. By launching a strategic commercial campaign and a series of digital ads, the project aimed to reach a broader audience and inspire patients to seek treatment, subsequently increasing VIT sales.

The Challenge

Hymenoptera venom allergy, one of the leading causes of anaphylaxis in adults, poses a significant risk to roughly 7% of the US population. Without proper treatment, an estimated 220,000 people would visit the ER following a bee or wasp sting in the subsequent year. Jubilant Pharma needed a compelling strategy to bring awareness to VIT and its associated educational platform, "BeeAware," driving patients to seek allergists for this life-saving treatment.

The Solution

Colormatics devised an innovative marketing campaign centered around a commercial designed to resonate with a broad audience. They wrote the script, cast the actors, and integrated impressive visual effects—including VFX bee—to engage and inspire viewers. The commercial was aimed to not only educate about VIT but also to ensure the "BeeAware" name would remain memorable to viewers, encouraging them to seek more information on Jubilant Pharma's platform.

The Implementation

Beyond the commercial production, Colormatics also created a series of photographs for use in digital advertisements. This comprehensive approach ensured the campaign reached potential patients across different platforms, maximizing its impact.

The Results

The final commercial and the accompanying digital advertisements were well-received, successfully bringing the desired awareness to VIT and BeeAware.com website. While the immediate response was positive, the ultimate success of this initiative will be measured by an increase in VIT sales and a decline in ER visits due to untreated Hymenoptera venom allergies.

Backstory

In the world of daily fantasy sports, PrizePicks is an aggressive challenger brand. But as good as your product is, you need to stand out. How do you break out at the biggest advertising moment of the fantasy season, the opening weekend of NFL season? And how do you do it with three weeks between concept to delivery?

The Challenge

Take the DFS app just off the launch of a rebrand and create they’re first awareness focused, national commercial. Enter Colormatics, an expert in strategy, creative, production and, most importantly in this case, speed.

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that were not talking in the abstract, PrizePicks will up to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, lead the cast as the PrizePicks ambassador, a wish granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

The Reception

The commercial aired, fans laughed, guacamole sales went through the roof (don’t quote us on that), and PrizePicks became a household name for the 2023 NFL season.

Colormatics? They’re already onto their next challenge. Rumor has it, it involves salsa.

Challenge
Remember the Unicorn? The one that poops rainbow ice cream? Some of us can't forget Squatty Potty's landmark campaign from 2015. But eight years later, Squatty Potty's messaging and brand are still based around the same viral spot. Squatty came to Colormatics to create a new campaign focused on rebranding to a new audience and converting sales for the holiday season.

Approach
Colormatics began this project with market research and surveys to pinpoint the best target audience and messaging strategy within that market. The study also increased understanding of the product's place in the market and the category's position overall. Informed from this research, the creative team developed an approach that was…unconventional.

Execution
Understanding that there was no way to recreate the magic of the Unicorn, Colormatics created a new campaign based on the same frenetic and off-the-wall energy of the original Unicorn video. The new campaign, titled "Squatty Potty: The Ride," features Taylor, a young woman experiencing toilet issues, as she goes on the "Happy Tummy Tour" ride with digestive health specialist Ellen. Meeting with a cast of colorful characters, Taylor learns about how sitting affects digestive health and how the Squatty Potty toilet stool can help.

Results
We came out strong for Black Friday & Cyber Monday, driving brand awareness and conversions. We came, we saw, and we conquered the digital space, spreading brand awareness like wildfire and turning clicks into conversions faster than you can say "add to cart"! 

The numbers speak for themselves: 200+ MILLION IMPRESSIONS, 1+ MILLION CLICKS, and a mind-blowing 4 ROAS. 

We didn't just focus on the bottom line; we crafted a holistic narrative that educated and entertained consumers every step of the way. 

Plus we just won a Golden Addy for Best Internet Commercial Campaign in the Film, Video & Sound category at the American Advertising Awards.

Conclusion
Colormatics' campaign for Squatty Potty showcased their abilities to use careful strategy, off-the-wall creativity, and meticulous production to craft a new campaign as innovative as the brand's past.

🚀 What's Inside at www.colormatics.com/case-study/squatty-potty/ 🌈 Journey behind the scenes of "Squatty Potty: The Ride," the new face of Squatty Potty, crafted by the creative minds at Colormatics. 🎯 Discover how market research and targeted audience strategies led to this groundbreaking campaign. 🎢 Experience the "Happy Tummy Tour" ride with Taylor, as she meets a cast of colorful characters teaching her the importance of sitting right for digestive health. 🎨 Learn how Colormatics balanced strategic planning with off-the-wall creativity to revolutionize Squatty Potty's branding. 🔥 Witness a campaign that's as innovative and unforgettable as Squatty Potty's original viral hit. 🌟 About Colormatics: Colormatics combines strategy, creativity, and production expertise to deliver campaigns that captivate and convert. 

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that we are not talking in the abstract, PrizePicks will "up" to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians, and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, leads the cast as the PrizePicks ambassador, a wish-granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word 
Having made largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer-facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye-catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular 
The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra-stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem 

Meet Bella 
Did we mention there's a dog? Bella, the Boston Terrier, joined us on set as the adorable Hello Heart mascot. Don't worry, a handful of treats were given with every take.

The Prince of Miami

Udonis Haslem was the obvious choice as the main spokesperson for The Heat partnership. Prince of Miami and now the King of Crypto, UD has deep roots in the Miami community and is passionate about educating his fans about the power of cryptocurrency. He just has one question, ‘Are you in, Miami?’

With basketball season just around the corner, FTX knew they had to make an Impact. What better way than to dedicate a commercial to Miami’s colorful culture? From the domino players to the beach-goers, crypto is for everyone! Colormatics intended to capture all walks of life that make up Miami’s vibrant community.

Miami State of Mind

Filming 8 locations in 3 days required two different teams on the ground. With the help of Florida’s best crews, Colormatics filmed all throughout Miami, from Little Haiti to Coconut Grove. Oh, and one more thing…a final edit needed to be ready within 2 days after the shoot! Colormatics was up for the challenge, which is why we brought our Senior Editor on the shoot to begin editing a cut as footage came in. Who says high end production can’t be scrappy? 

Goin' Down For Real

Being one of the biggest icons to come out of Florida, It was only fitting that we had Flo Rida be featured in the commercial. Fun fact: Udonis and Flo Rida are also best buds!

Bringing the Heat

'You in, Miami?’ kicked off The Miami Heat’s opening night and has aired at every home game in FTX Arena. Along with the ad being on broadcast, cable, and digital programmatic, FTX brand awareness has jumped significantly since the start of the year. Flo Rida, and his iconic GDFR song, brought this commercial to new heights.

Solving a Problem of Perception

The Montana Department of Transportation (MDOT) had a PR problem to solve. With the newest integration of roundabouts across Montana cities, local ‘Montanans’ were wary of this sudden change. In more rural populations, roundabouts are often seen as a signal of urbanization and the less desirable aspects of big cities. MDOT needed to change this perception and quickly! How could they convey important safety information while making their message more appealing to Montana’s citizens?

Thinking Outside the Box

Colormatics teamed up with Big Sky Public Relations to create a fun, engaging, and easily digestible series of videos for MDOT’s PR campaign. The mission was to show local Montanans that roundabouts ACTUALLY promoted better traffic safety than traditional intersections. But most safety instructional videos usually have one thing in common–you guessed it, they’re SO boring! A production company’s first instinct is to rely heavily on drone footage, but this project would require thinking outside of the box.

Not Your Driver's Ed Video

We transported the streets of Montana to a model railroad reminiscent of your childhood train set. Using toy cars operated by a hand, we walked viewers through different scenarios at a roundabout. The fantastical and childish nature of the series made the topic of traffic safety much more approachable and less intimidating. Furthermore, the quaint set-up of a small town would serve as a reflection of Montana’s wholesome roots.

CHANGING THE COMMUNITIES PERCEPTION

Brand perception surveys are crucial for understanding how customers view a brand. These surveys gather insights on customer attitudes and expectations, enabling businesses to tailor their marketing and branding strategies. Key components of these surveys include:

1. Cognitive Questions: Assess customers' thoughts about the brand, including quality and value perceptions.
2. Emotional Questions: Gauge feelings towards the brand, such as trust and satisfaction.
3. Language Questions: Identify words or phrases customers associate with the brand, indicating its market position.
4. Action Questions: Understand customer behaviors like purchase history and likelihood of recommending the brand.
5. Demographic Questions: Collect respondent demographics for context and data segmentation.

Analyzing this data helps businesses identify their brand's strengths and weaknesses, adapt to market trends, and maintain a strong, relevant brand image.

Bringing Home the Gold

In 2019, Colormatics won Gold at the American Advertising Awards for our creation of “MDOT How to Drive a Roundabout.” After winning gold in our local and regional divisions, the video was submitted to nationals, where we competed with some of the biggest advertising agencies in the world.

UNice: Revolutionizing the Hair Industry UNice, a pioneering salon brand, offers top-tier human hair wigs, boasting an impressive range both online and in their Brooklyn and Los Angeles stores. Dedicated to empowering customers, UNice delivers an extensive range of high-quality, meticulously designed products, encouraging individuals to feel confident and look their absolute best.

With a commanding presence online, UNice garners over 2 million visits to its website monthly! Despite its e-commerce triumph, UNice's recognition in the U.S. was minimal. The company aimed to elevate its visibility, focusing on young African American women.

A Distinctive Strategy

To launch the 'Cannot Be Defined' campaign, our team conducted a 3-day filming and photo shoot in Los Angeles. Utilizing eight diverse locations, we narrated the journeys of four unique individuals challenging norms and embracing their true selves. Colormatics adopted innovative cinematic techniques to set our content apart from traditional commercials.

Your Moment to Sparkle

The UNice digital campaign rolled out across various platforms, including display ads, native, digital-out-of-home (DOOH), and social media, targeting key cities like New York, Atlanta, and Chicago. Have you seen UNice's presence in your city, from bus stops to malls?