Overview

About Colormatics

  • We’re a Video-Led Creative Agency

  • We are creative at our core – it’s in our DNA. For over a decade, we’ve been helping clients tell their unique story, inspire their audiences and standout in their industry. From creative ideation to execution, we partner with clients to achieve results.

  • Integrated Approach that Supercharges Creative

  • In world where there’s increasing competition for decreasing attention, brands have difficulty standing out. With creative at the center, we seamlessly integrate insights and media to supercharge our work. Insights provides focus for creative, and the creative strategy shapes the media plan. All three parts work together – nothing lives in isolation. This unique approach to creative makes us more than just different, it makes us better.

  • Teams Built for Results

  • We’re successful because we design our teams to deliver results. We’ve seen what doesn’t work. Typical agencies have large teams of inexperienced staff that work in siloes. We create small, highly experienced teams that collaborate in real time. The result? Better work with no missed deadlines or budget overages.

  • Focused, Fast and Flexible

  • As your partner, we focus on your goals and measure ourselves by the impact we make. We work fast because we deliver value (not hours). We’re flexible because we understand every project is unique and the only constant in any project is change.

What clients say

Review Analytics of Colormatics

Every review is verified through Goodfirms before it's published.

5.026 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 26 verified reviews · Updated August 2026
Clients consistently praise Colormatics for collaborative communication, professional delivery, and high-quality creative work. The team is noted for responsiveness, flexibility in accommodating feedback, and effective project management even under tight budgets and strict deadlines. Reviewers highlight the personal attention given to projects regardless of client size, strong technical expertise, and an approachable, positive working environment that makes the creative process enjoyable.
✦ AI-generated summary. May not reflect every review.
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What reviewers mention most

Timothy Jones, Consulting Creative Director at Serta Simmons BeddingVerified Review
Posted on Jul 23, 2024

We were impressed by their ability to pivot quickly and solve the overall visual with patience and fastidiousness.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics delivered a succinct yet informative illustration for our demo boxes in a very short timeframe. Their ability to understand and meet our needs was evident throughout the project. We maintained close contact to ensure the project progressed smoothly and met our packaging deadline. The team's attention to detail and speed of delivery were particularly impressive. The illustration effectively communicated the mattress attributes, providing consumers with clear information. Colormatics collaborated closely with us, considering our requirements at every stage and ensuring the final product was both accurate and visually appealing.

Sheila O'Malley, Chief of Staff at City of AnsoniaVerified Review
Posted on Jul 23, 2024

Colormatics managed a complicated process smoothly and with great grace.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics delivered an exceptional visual storytelling piece that effectively communicated the economic growth and development happening in our town. Their team was a delight to work with, and we highly recommend them to anyone needing to tell a compelling story. The process was straightforward, involving multiple filming days, and Colormatics handled both production and post-production seamlessly and on time. The quality of work they produced was outstanding, especially considering our budget. The high production value gave the final product the gravitas needed to convey our vision for the city's future. Their punctuality and smooth process ensured that everything was delivered as planned, making the project stress-free.

Chris Cameron, Creative Director at ReletyVerified Review
Posted on Jul 23, 2024

It was never a frustrating environment; they were always positive, fun, and super skilled.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

We had the opportunity to work with Colormatics on a project to create video content featuring some of the largest realtors in the country. The goal was to highlight their experiences using our product and to create commercial pieces for targeted marketing to generate more business. Colormatics handled all aspects of the video production, including shooting, editing, and post-production. While I provided the writing and script, they managed the technical elements such as staging, lighting, and conducting interviews. They also assisted with distribution and advertising through media buying, PPC, and social media marketing, guiding us throughout the entire process. The team comprised four people on shoot day, and we also interacted with other members, including an account manager, an editor, and a distribution specialist. The shoot was an enjoyable and refreshing experience. Their team was fun to work with and created a positive and dynamic atmosphere. They aligned their interests with ours, leading to a collaborative effort where they listened to our ideas and provided valuable input. Despite our limited budget, Colormatics treated us with the utmost care and professionalism. The number of new clients generated from the videos has paid off exponentially. The videos continue to provide value even though they were launched last summer. We are now in discussions to re-engage Colormatics for another round of projects. The realtors' referrals have significantly contributed to our business, showing the lasting impact of the videos. Working with Colormatics was a smooth process. They consistently updated me on milestones and kept me on track with my tasks. Despite my frequent travel, their online software system and phone calls ensured efficient communication and feedback. The quality of work Colormatics delivered for the price was remarkable. Compared to other companies, their pricing was competitive without compromising the professional quality of the videos. They made me feel like their number one client, even though I knew they handled much larger projects. Their extensive experience was evident in their flexibility and adaptability to changes in my schedule. They maintained a positive and skilled approach, ensuring a smooth and enjoyable production process. The shoot itself was well-executed, with excellent lighting, cinematography, and framing. They also treated my customers well on set.

Stephanie Foyer, Production Manager at ProvidenceVerified Review
Posted on Jul 23, 2024

Colormatics excels in quality and organization

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Our first major project with Colormatics involved traveling to Southern California to document caregivers and patients connected to our #FinishCancer campaign. This extensive project included live-action video, photography, and behind-the-scenes editorial content for organic social media. We provided the overall strategy, while Colormatics delivered all the creative specialists and handled production and post-production services. Filming lasted five days, followed by a three-month post-production phase. The final output will include 22 videos and photography for print and digital media, to be used on paid and organic social media, as well as our brand website. Colormatics was recommended by another agency in Spokane, and since the start of our collaboration in October 2019, we have awarded them several additional projects due to their outstanding work on the #FinishCancer campaign. The quality of their work has received high praise from internal stakeholders and industry leaders, particularly within the Southern California hospital network. Colormatics is highly organized and adept at managing account details. They efficiently accommodated the expanding scope of our project and handled various deliverables seamlessly. We had one main point of contact, Aaron (Producer, Colormatics), who ensured all deadlines were met and provided reasonable estimates. Aaron's knowledge and responsiveness have made him an invaluable asset to our team, streamlining communication and problem-solving. The use of Frame.io has been instrumental in managing the 22 videos. This tool facilitated organized updates and allowed us to provide direct feedback, ensuring clear and effective communication. Colormatics demonstrated a deep understanding of our project goals, consistently delivering accurate estimates, footage, and edits. Their ability to grasp and execute our vision has been exceptional, with no misunderstandings or missed targets. One of the standout qualities of Colormatics is their ability to gather the necessary information to be successful, which has made our collaboration more efficient. They listen well to directions and align perfectly with our creative briefs and deliverable requirements.

Liron Smadja, Director at FiverrVerified Review
Posted on Jul 23, 2024

Their production value is extremely high, resulting in strong user conversion.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

I approached Colormatics with a detailed brief, leveraging our previous working relationship where they had already developed a strong understanding of our brand. The challenge was to produce a wide range of videos while adhering to a tight budget, requiring their team to employ creative solutions. Through extensive collaboration, we brainstormed and refined about 100 different video ideas. Despite the volume, the process remained straightforward and efficient. The creative team at Colormatics worked closely with us, engaging in frequent calls and emails to finalize set designs and other elements. They managed to create various sets within a single studio space, showcasing their resourcefulness. Post-filming, the videos went through an efficient editing process. Colormatics delivered content tailored for YouTube and Facebook, each with specific criteria for user conversion. We also developed general and category-specific videos, all meeting the required lengths and standards. This comprehensive production approach enabled us to test different strategies for customer acquisition, ultimately leading to a significant increase in new user conversions. I discovered Colormatics years ago through a recommendation, and our partnership has grown significantly since then. Over the years, they have produced a range of videos for us, including corporate, client-facing, internal, brand, product, and conversion videos. Their ability to understand and adapt to our brand's needs has cemented our long-term engagement. The team at Colormatics delivered over 100 video cuts, all meeting or exceeding our expectations. Their creative problem-solving skills and efficient workflow are evident in every project. Whether working on fast turnaround projects or those requiring more in-depth planning, their responsiveness and dedication remain consistent. Our interactions are always casual and productive. During the editing stages, we use Frame.io for feedback, along with phone calls, emails, and texts to communicate effectively. Colormatics’ high production value makes them appear much larger than they are, and their team’s friendly, down-to-earth demeanor adds a fun element to our collaborations. They consistently push us to make creative decisions, enhancing our projects.

Mickey Alexander, Senior Music Producer & Creative Director at Man Made MusicVerified Review
Posted on Jul 23, 2024

Exceeds expectations with their professionalism, quality, and comprehensive service.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

We embarked on a partnership with Colormatics, leveraging a long-standing relationship with co-founder Chris, to document our music recording sessions. Our first project together was a purely editorial endeavor, creating a new portfolio reel for our company. This collaboration quickly evolved into a full-service video production partnership. Colormatics consistently brings a well-equipped crew to handle live video shoots, managing everything from initial recording to final post-production. Their expertise allows us to focus on our core work while they capture the essence of our sessions, creating a documentary-style narrative that showcases the music recording process. Their ability to integrate our audio mixes into the video production adds a unique layer of depth to the final product. The team at Colormatics is adept at scaling their crew size based on project requirements and client budgets, ensuring the right resources are allocated for each shoot. Their professionalism shines through in crowded studio settings, where they remain respectful and unobtrusive, allowing our sessions to proceed smoothly. We have developed a seamless system for these live recording sessions, with Colormatics demonstrating an exceptional understanding of our needs. Their proposals are well-crafted, and they work directly with our clients when necessary, fostering a high level of trust. Their efficiency in the editing process is particularly noteworthy, as they manage to keep timelines tight while delivering high-quality work.

Danielle Beaudine, Former Director of Marketing at The Coeur d'Alene ResortVerified Review
Posted on Jul 22, 2024

Their work was outstanding, and they were definitely a jewel in the Northwest as far as video production.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

When I started at the organization, we had very minimal content, a small photo library, and no videos. One of my main tasks was to increase the content to promote the resort. I wanted something that was fresh, cutting-edge, and unique to the resort, and I wanted to work with a partner who was flexible and excited about the project. I showed Colormatics a couple of video ideas, and they came up with a handful of really strong concepts. From there, we narrowed it down, and they created the storyboards. The team also went to our local talent agency and helped me find the right talent for the video. They then produced an all-encompassing video for the spring season at the resort that would be used as a TV commercial and on social media and our website. They implemented my vision, using the video to show how accessible the resort was and how many activities were available to the customers. The team made the video such that the viewer could be in the shoes of the models – almost like a first-person experience. I wanted to find partners that I connected with and trusted, so I met with 4–5 different video production houses. I was recommended by a former coworker to meet with Colormatics and, as soon as I met them, I felt their excitement and their energy. I loved that they were excited and flexible and wanted to work with what I was looking to create, which is why I decided to work with them. I was incredibly pleased with the way they brought my vision to life. Our president and general manager at the resort loved the work that Colormatics did for us. Their work was by far the best I’ve seen in my career. The resort had the highest level of occupancy that it had ever had during the years when the spot ran. Pushing the social media and having the video on our website and on TV definitely resonated with our region and brought a lot of new guests in. We saw the influx of a demographic that was younger than we usually targeted, and that was extremely helpful. Two of the models they found became signature models for the resort, and we used them continuously afterward. What started as just one spot turned into a 2–3-year campaign because Chris and Aaron helped us find some great talent. We used both email and text, and whenever I had a hard time downloading a format, they would get back to me immediately and send it to me in a different way.

Andrew Pearson, Director of Video Production at M BoothVerified Review
Posted on Jul 19, 2024

Knowledgeable and reliable partner in every project.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics has been a trusted partner of M Booth for several years, handling various challenges with ease, from event coverage to comprehensive creative video production. Their ability to deliver high-quality results regardless of external circumstances has solidified a successful long-term partnership. One notable project required rapid turnaround involving location scouting, casting, storyboarding, and production management, all within a week and including client approvals. Despite the tight timeline, Colormatics executed the project seamlessly, exceeding client expectations and proving their capability to handle complex demands with finesse. The team’s detailed approach to estimates and their proactive questioning ensures that both partners are aligned and set up for success. This trust in their process is well-placed, as their past work consistently meets and surpasses expectations. Colormatics’ use of digital tools for organized feedback and approvals enhances the workflow, making the entire process smooth and efficient.

Paul Blake, Director of Product Marketing at GEPVerified Review
Posted on Jul 19, 2024

Colormatics consistently delivers high-quality work with a personal touch, earning praise for both their professional skills and character.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics has proven to be a highly reliable and talented partner across multiple projects. Their ability to adapt to various needs—from creating promotional content and testimonials to capturing live events and producing animations—demonstrates their versatility. During a recent rebranding effort, they swiftly edited and recut videos to align with our new brand identity, showcasing their responsiveness and commitment. Our collaboration with Colormatics began in June 2016 and has been ongoing, reflecting the positive and seamless nature of our relationship. The team's work is not only of high quality but also highly effective in driving engagement on our website. Internally, their contributions are highly valued, with their creative output often receiving enthusiastic responses from our business development team. Communication with Colormatics has become increasingly efficient over time. Their informal, yet professional approach fosters a strong partnership. Sean, a key partner at Colormatics, frequently connects to discuss ideas and updates, further enhancing our collaboration. This level of personal engagement is a testament to their dedication and understanding of our business.

Tiago Veiga, Executive Creative Director at Advertising AgencyVerified Review
Posted on Jul 19, 2024

Colormatics consistently delivers big production value on a tight budget, making them an exceptional partner.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics’ efforts have been met with unanimous appreciation. The team’s detail-oriented approach and ease of collaboration make them a standout choice for video production. They excel at translating concepts into high-quality outputs, often exceeding expectations despite working with constrained budgets. Having worked with a director, DP, producer, and sound engineer, Colormatics has proven their capability to handle diverse production needs efficiently. Their knack for providing significant production value within a practical budget has earned them repeated engagements from satisfied clients and agencies. They maintain a rigorous adherence to schedules and offer a communicative approach that fosters smooth collaboration. This professionalism has led to clients continuing their relationships with Colormatics even after projects conclude.

Jodi Binstock, Principal at Envisaging Productions Inc.Verified Review
Posted on Jul 19, 2024

Colormatics is a joy to collaborate with, bringing fantastic attitudes and top-notch work to every project.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics excelled in their role, managing sound mixing and color correction with a high level of professionalism and creativity. The team, led by Aaron and Chris, offered invaluable suggestions on music, sound effects, and other enhancements that significantly elevated the film. Their expertise ensured that the final product was visually cohesive and stunning. Despite facing technical challenges before a major screening in Los Angeles, Colormatics demonstrated their adaptability by working remotely to resolve issues promptly. Their project management was impeccable—always prepared and never keeping us waiting. Their filmmaking background added a layer of understanding and finesse, balancing collaborative input with respect for the director’s vision.

Stefan Hajek, Creative Director at WanderhouseVerified Review
Posted on Jul 19, 2024

Their versatility and ability to innovate under tight budgets is incredible.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics’ performance on this project was exemplary. They managed the entire production process, including scheduling, logistics, and pre-editing, with remarkable efficiency. Despite the tight budget, they provided innovative solutions and ensured everything ran smoothly over the course of three days of interviews, all while coordinating remotely between Seattle and New York City. Their professionalism was evident throughout, and their ability to deliver high-quality results under budget constraints was particularly impressive. The team’s familiarity with our needs and their reliable track record made them the perfect choice. The outcome was highly praised by everyone involved, and their dedication to visually compelling work shone through in the final product.

Heather Johnson, Digital Marketing Manager at Spokane SymphonyVerified Review
Posted on Jul 19, 2024

They're really professional, efficient, and they always get back to me right away.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Colormatics significantly contributed to our project's success, particularly through their exceptional video production and strategic input. They provided insightful interviews with our musician and new director, and their work on "Sound of Spokane" was outstanding. This two-day production turned around in just two weeks, delivering a video that captured the essence of Spokane and exceeded our expectations. We chose Colormatics after a competitive bid process with five companies. They stood out with a clear plan on how to drive the most value, and their creative approach was evident in every aspect of the project. The video was broadcasted across social media, TV, and our website, and it garnered excellent feedback from both local and broader audiences, including hard-to-reach younger demographics. Working with Colormatics was a pleasure. Their professionalism and efficiency, coupled with their rapid response time, made the entire process smooth and enjoyable. They took our strategy and ideas, brought them to life, and consistently delivered high-quality work.

Chris Newkirk, Creative Director at The Integer GroupVerified Review
Posted on Jul 19, 2024

They were adaptable and flexible with all the shifts in the project.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

The Colormatics team played a crucial role in keeping our project on track and delivering high-quality videos. They demonstrated remarkable adaptability and patience throughout the process, handling changes and challenges with a professional demeanor. Despite a few hiccups, such as issues with wardrobe and accessories, their ability to resolve problems quickly helped minimize any setbacks and keep the project moving smoothly. Colormatics was involved in producing a range of content, including a 15-20 second video, still photography, GIFs for social media, and several standard videos. Chris (Director) and Sean (Producer) were the main contacts, and their previous experience with us made them a reliable choice. Their collaboration on-site and responsiveness to client feedback were instrumental in achieving the final results. The end products were well-received by the clients, thanks to Colormatics' commitment to maintaining open communication and staying aligned with our vision.

Bryce Harvey, Former Senior Producer at Cabela'sVerified Review
Posted on Jul 19, 2024

They always had really high integrity.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSocial Media MarketingSEOPPCBrandingEmail MarketingInfluencer MarketingVideo ProductionMarket ResearchPublic RelationsMedia PlanningContent MarketingEvent MarketingExperiential Marketing

Our collaboration with Colormatics involved several large-scale productions where they collected high-quality B-roll footage for use throughout the year. One notable project was promoting new archery equipment using a Hunger Games theme. They handled everything from shooting product launch videos to post-production and animation. Their versatility allowed us to tailor each project to our specific needs, ensuring high-quality results every time. My main point of contact was always available, bringing in the necessary team members to match the project's scope. I initially knew their owner when he was still working independently as a director of photography (DP). When I learned he had started Colormatics, I didn’t hesitate to reach out for our projects. The results of their work were consistently impressive. We conducted A/B tests comparing their content against in-house videos or no videos at all, and Colormatics' work always delivered a higher return on investment. Their professional approach, combined with their ability to scale according to our needs, made them an invaluable partner. Communication was smooth and efficient, primarily via text and email. As someone with a production background, it was a relief to work with professionals who understood the industry language and could seamlessly execute our vision. Their dedication to meeting deliverables and exceeding expectations was evident in every project.

Focus

Service Focus of Colormatics

How the team's effort is distributed across services.

33%33%17%17%

Industries Focus

9%9%9%9%8%8%8%8%8%8%8%8%

Client Focus

Small Business10%
Medium Business50%
Large Business40%
Selected Work

Client Portfolio of Colormatics

Where their work concentrates - by industry, budget, and timeline.

Project Industry

eCommerce7%
Gambling14%
Healthcare7%
Consumer7%
Government7%
Other Industries57%
Major industry focus
Other Industries

Project Cost

$100001 to $50000014%
$50001 to $1000007%
$500000+14%
$10001 to $500007%
Not Disclosed57%
Common project cost
Not Disclosed

Project Timeline

Not Disclosed57%
Ongoing14%
1 to 25 Weeks29%
Typical timeline
Not Disclosed

Clients: 26

AmexBudweiserSquatty PottyPrizePicksSeattle SeahawksPublicFLIPZCentrumVanguardShiseidoProvidenceJewelry Design CenterSpokane SymphonyLemonadeFiverrThe MacallanGEPSTCUHello HeartJubilant PharmaALKAxiomBrand ClubStacklineCoastal Community BankUNice

Portfolios: 14

Executive Interview

Executive Interview of Colormatics

Chris Marcus
Chris Marcus
CEO
Visit Profile

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Oh, it's been fantastic! We've only been with Goodfirms for a few months, but we're already seeing a great influx of new leads. It's exciting to be part of such a respected directory.

Please introduce your company and describe your role within the organization.

Well, Colormatics is this dynamic creative agency where we blend the strategic thinking of an ad agency with the production chops of a full-fledged production company. We love tackling unique brand challenges with creative solutions and top-notch production. As for me, I'm the CEO and I also jump in as senior director on our bigger commercial shoots.

What inspired the founding of your company, and what is the story behind its inception?

It's quite a journey, actually! I kicked off Colormatics back in 2014 in the heart of Manhattan. Coming from the feature film world, I wanted to bring that level of storytelling to commercial content. We started as this super agile, cost-effective video production company, and over the years, we've evolved into a full-service visual agency. We've expanded our services and our reach, with offices now in New York, Washington, Texas, California, and Florida. It's been an exciting ride!

What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?

At our core, we're all about creating extraordinary outcomes for our clients. We're problem-solvers and creative thinkers. We encourage our team to be proactive, to speak up, and to always strive for innovation. Our vision is to produce captivating creative work with expansive reach, provide unparalleled value to our clients, and create a culture where people can thrive and grow. We're always reinforcing these values in our day-to-day operations.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

We've built this amazing culture where every team member feels valued. We've had the chance to work on some incredible projects with top talent. I'm talking about collaborations with superstars like Stephen Curry, Shaq, Naomi Osaka, Tom Brady - the list goes on. We've also partnered with major sports teams like the Seahawks and Golden State Warriors, and leagues like the NFL and MLB. It's been a wild ride!

Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

We're big believers in doing as much as we can in-house. We have full-service marketing and full-scale production teams under one roof. But hey, when our productions grow, we're not afraid to bring in outside experts. Some of our shoots can have up to 200 people, so we tap into the best talent in the film and commercial world to execute at the highest level.

How does your company differentiate itself from competitors in the industry?

We pride ourselves on offering elite-level video production and creative for commercials. We're confident working with talent and we bring fresh ideas to the table. We focus on making brands distinct and memorable through creativity and persuasion. Plus, we're built to sprint - we thrive on tight timelines that other agencies might shy away from. And let's not forget, we're cost-effective compared to larger agencies.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

We've got a really open culture here. We encourage pushback and idea sharing. Once we make a decision, though, we're all in 100%. We're big on feedback - both from clients and internally. And we're not fans of the 'lone hero' mentality. We believe in the power of teamwork and make sure everyone knows their contribution is valued.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Absolutely! We offer both online training and on-the-job learning opportunities. We hire a lot of fresh grads and folks from larger agencies, and we've found that there's always a training curve to get everyone thinking the way we do. It's all about adaptability and efficiency here.

Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?

Oh, I've got a great one for you - our work with Squatty Potty. Remember their viral unicorn video from 2015? Well, they came to us for a rebrand and holiday sales push. We created this wild campaign called 'Squatty Potty: The Ride'. It was a hit! We're talking 400+ million impressions, 2 million clicks, and a 4x return on ad spend. Plus, we just won a Golden Addy for it. It's a perfect example of how we blend creativity with results.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We do a lot of work in finance, banking, and credit unions. We're also big in the sports partnership world - anything from sports teams and leagues to sports betting apps and crypto companies. Oh, and we work with a bunch of tech companies too. As for repeat clients, we're pretty proud of our track record. Over 80% of our clients come back for more, and most stick with us for 4 to 8 years. It's a testament to the relationships we build.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

We're always trying to stay ahead of the curve. We spend a ton of time playing with new tech - SaaS, AI, you name it. We're constantly looking for ways to improve our product and efficiency. And let me tell you, we watch a lot of commercials! We have these monthly sessions where we share, debate, and dissect commercials. It's not just about our own work either - we dig into other agencies' campaigns too, analyzing what works and how we can apply those lessons to our clients.

Please share some of the most sought-after services that clients approach your company for.

The big draws are definitely our elite-level video production and our knack for creating killer commercials. We also get a lot of clients coming to us for advertising that uses sports celebrities - that's become a bit of a specialty for us. And of course, there's always demand for our full-service approach, where we pair strategy and creativity with production and media execution.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

You know, with clients all over the world, we make it a point to meet face-to-face at least once or twice a year. If not for a commercial shoot, then just for drinks or dinner. In this Zoom-heavy world, that personal touch goes a long way. We're not afraid to use text messages either - it's a great way to keep things personal. And after every project, we ask clients for a review. Their feedback is gold to us.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

It's been a rollercoaster, I'll tell you that! We've had clients go bankrupt or lay off huge chunks of their staff, which can and did hit us hard. But we've learned to stay focused on the positive future. If we get bogged down by client downturns, we lose our edge. So we keep our eyes on the prize - building great client experiences and products that our whole team can be proud of. It's all about resilience and keeping that laser focus.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We keep it pretty straightforward. For retainer work, we bill monthly. For production projects, we usually go with 50% upfront, 25% when we wrap production, and the final 25% when the project is complete. It works well for us and our clients.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

We generally have a minimum budget of $20,000, but we're flexible. If we see the potential for a longer relationship, we might take on something smaller. For us, it's more about the lifetime value of the client relationship than just one project.

Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?

Sure thing! For one-off projects, we're looking at a range from $25,000 to $300,000. Our ongoing retainer business can go anywhere from $25,000 to $1 million. It really depends on the scope and scale of what the client needs.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We're definitely planning to ramp up our tech game. There are a few digital tools we've got our eye on, and we're looking to develop some AI technologies for our customers. It's an exciting area we're keen to invest in.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

Oh, I've got big dreams for Colormatics! In 10 years, I see us working with amazing clients in really fulfilling ways. We want to be the go-to marketing experts in a couple of key industries. And you know what? We're gunning to create a Super Bowl spot! That's the dream right there. It's all about growing, evolving, and making a real impact in the industry.

Where we are

Locations (4)

Offices where Colormatics operates.

Headquarter
United States

United States

1178 Broadway Third Floor, Suite 35
NYC, New York 10001
(866) 256-3763
United States

United States

823 W 2nd Ave
Spokane, Washington 99201
(866) 256-3763
United States

United States

11801 Domain Blvd
Austin, Texas 78758
(866) 256-3763
United States

United States

1201 2nd Ave Suite 15
Seattle, Washington 99101
(866) 256-3763