Colormatics

🚀 What's Inside at www.colormatics.com/case-study/squatty-potty/ 🌈 Journey behind the scenes of "Squatty Potty: The Ride," the new face of Squatty Potty, crafted by the creative minds at Colormatics. 🎯 Discover how market research and targeted audience strategies led to this groundbreaking campaign. 🎢 Experience the "Happy Tummy Tour" ride with Taylor, as she meets a cast of colorful characters teaching her the importance of sitting right for digestive health. 🎨 Learn how Colormatics balanced strategic planning with off-the-wall creativity to revolutionize Squatty Potty's branding. 🔥 Witness a campaign that's as innovative and unforgettable as Squatty Potty's original viral hit. 🌟 About Colormatics: Colormatics combines strategy, creativity, and production expertise to deliver campaigns that captivate and convert. 

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that we are not talking in the abstract, PrizePicks will "up" to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians, and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, leads the cast as the PrizePicks ambassador, a wish-granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word 
Having made largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer-facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye-catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular 
The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra-stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem 

Meet Bella 
Did we mention there's a dog? Bella, the Boston Terrier, joined us on set as the adorable Hello Heart mascot. Don't worry, a handful of treats were given with every take.

The Prince of Miami

Udonis Haslem was the obvious choice as the main spokesperson for The Heat partnership. Prince of Miami and now the King of Crypto, UD has deep roots in the Miami community and is passionate about educating his fans about the power of cryptocurrency. He just has one question, ‘Are you in, Miami?’

With basketball season just around the corner, FTX knew they had to make an Impact. What better way than to dedicate a commercial to Miami’s colorful culture? From the domino players to the beach-goers, crypto is for everyone! Colormatics intended to capture all walks of life that make up Miami’s vibrant community.

Miami State of Mind

Filming 8 locations in 3 days required two different teams on the ground. With the help of Florida’s best crews, Colormatics filmed all throughout Miami, from Little Haiti to Coconut Grove. Oh, and one more thing…a final edit needed to be ready within 2 days after the shoot! Colormatics was up for the challenge, which is why we brought our Senior Editor on the shoot to begin editing a cut as footage came in. Who says high end production can’t be scrappy? 

Goin' Down For Real

Being one of the biggest icons to come out of Florida, It was only fitting that we had Flo Rida be featured in the commercial. Fun fact: Udonis and Flo Rida are also best buds!

Bringing the Heat

'You in, Miami?’ kicked off The Miami Heat’s opening night and has aired at every home game in FTX Arena. Along with the ad being on broadcast, cable, and digital programmatic, FTX brand awareness has jumped significantly since the start of the year. Flo Rida, and his iconic GDFR song, brought this commercial to new heights.

Solving a Problem of Perception

The Montana Department of Transportation (MDOT) had a PR problem to solve. With the newest integration of roundabouts across Montana cities, local ‘Montanans’ were wary of this sudden change. In more rural populations, roundabouts are often seen as a signal of urbanization and the less desirable aspects of big cities. MDOT needed to change this perception and quickly! How could they convey important safety information while making their message more appealing to Montana’s citizens?

Thinking Outside the Box

Colormatics teamed up with Big Sky Public Relations to create a fun, engaging, and easily digestible series of videos for MDOT’s PR campaign. The mission was to show local Montanans that roundabouts ACTUALLY promoted better traffic safety than traditional intersections. But most safety instructional videos usually have one thing in common–you guessed it, they’re SO boring! A production company’s first instinct is to rely heavily on drone footage, but this project would require thinking outside of the box.

Not Your Driver's Ed Video

We transported the streets of Montana to a model railroad reminiscent of your childhood train set. Using toy cars operated by a hand, we walked viewers through different scenarios at a roundabout. The fantastical and childish nature of the series made the topic of traffic safety much more approachable and less intimidating. Furthermore, the quaint set-up of a small town would serve as a reflection of Montana’s wholesome roots.

CHANGING THE COMMUNITIES PERCEPTION

Brand perception surveys are crucial for understanding how customers view a brand. These surveys gather insights on customer attitudes and expectations, enabling businesses to tailor their marketing and branding strategies. Key components of these surveys include:

1. Cognitive Questions: Assess customers' thoughts about the brand, including quality and value perceptions.
2. Emotional Questions: Gauge feelings towards the brand, such as trust and satisfaction.
3. Language Questions: Identify words or phrases customers associate with the brand, indicating its market position.
4. Action Questions: Understand customer behaviors like purchase history and likelihood of recommending the brand.
5. Demographic Questions: Collect respondent demographics for context and data segmentation.

Analyzing this data helps businesses identify their brand's strengths and weaknesses, adapt to market trends, and maintain a strong, relevant brand image.

Bringing Home the Gold

In 2019, Colormatics won Gold at the American Advertising Awards for our creation of “MDOT How to Drive a Roundabout.” After winning gold in our local and regional divisions, the video was submitted to nationals, where we competed with some of the biggest advertising agencies in the world.

UNice: Revolutionizing the Hair Industry UNice, a pioneering salon brand, offers top-tier human hair wigs, boasting an impressive range both online and in their Brooklyn and Los Angeles stores. Dedicated to empowering customers, UNice delivers an extensive range of high-quality, meticulously designed products, encouraging individuals to feel confident and look their absolute best.

With a commanding presence online, UNice garners over 2 million visits to its website monthly! Despite its e-commerce triumph, UNice's recognition in the U.S. was minimal. The company aimed to elevate its visibility, focusing on young African American women.

A Distinctive Strategy

To launch the 'Cannot Be Defined' campaign, our team conducted a 3-day filming and photo shoot in Los Angeles. Utilizing eight diverse locations, we narrated the journeys of four unique individuals challenging norms and embracing their true selves. Colormatics adopted innovative cinematic techniques to set our content apart from traditional commercials.

Your Moment to Sparkle

The UNice digital campaign rolled out across various platforms, including display ads, native, digital-out-of-home (DOOH), and social media, targeting key cities like New York, Atlanta, and Chicago. Have you seen UNice's presence in your city, from bus stops to malls?