Colormatics

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Extraordinary outcomes mobilized faster

We’re a Video-Led Creative Agency

We are creative at our core – it’s in our DNA. For over a decade, we’ve been helping clients tell their unique story, inspire their audiences and standout in their industry. From creative ideation to execution, we partner with clients to achieve results.

United States

1178 Broadway Third Floor, Suite 35, NYC, New York 10001

(866) 256-3763

United States

823 W 2nd Ave, Spokane, Washington 99201

(866) 256-3763

United States

11801 Domain Blvd, Austin, Texas 78758

(866) 256-3763

United States

1201 2nd Ave Suite 15, Seattle, Washington 99101

(866) 256-3763

Service Focus

Focus of Digital Marketing

Video Production - 50%
Media Planning & Buying - 50%

Industry Focus

Financial & Payments - 9%
Hospitality - 9%
Insurance - 9%
Food & Beverages - 9%
Advertising & Marketing - 8%
Business Services - 8%
Consumer Products - 8%
Education - 8%
Gambling - 8%
Healthcare & Medical - 8%
E-commerce - 8%
Banking - 8%

Client Focus

50% Medium Business

40% Large Business

10% Small Business

Review Analytics of Colormatics

26
Total Reviews

5.0/5
Overall Rating

0
Recent Reviews

What Users Say

We were impressed by their ability to pivot quickly and solve the overall visual with patience and fastidiousness.

Timothy Jones , Consulting Creative Director at Serta Simmons Bedding

Colormatics managed a complicated process smoothly and with great grace.

Sheila O'Malley , Chief of Staff at City of Ansonia

It was never a frustrating environment; they were always positive, fun, and super skilled.

Chris Cameron , Creative Director at Relety

Colormatics excels in quality and organization

Stephanie Foyer , Production Manager at Providence

Their production value is extremely high, resulting in strong user conversion.

Liron Smadja , Director at Fiverr

What Users Like The Most

We appreciated their ability to manage a complex project with great efficiency and professionalism. Their punctuality, smooth process, and exceptional communication via in-person meetings made the collaboration enjoyable and effective.
They went the extra mile to facilitate the entire creative process without imposing their methods on us. Their dedication to ensuring a harmonious and productive collaboration was commendable.
They make the production process enjoyable and deliver outstanding results that align with our brand's needs.

What Users Like The Least

There was nothing about our experience with Colormatics that we didn't like.
We would’ve appreciated some additional transitions in the video, but we were also aware that Colormatics was working within a tight deadline.
I selectively assign projects to Colormatics based on their strengths. For the tasks they excel at, they consistently deliver excellent work, so there is nothing specific I would suggest for improvement.

Detailed Reviews of Colormatics

5.0 26 Reviews

Timothy Jones, Consulting Creative Director at Serta Simmons Bedding

Posted on Jul 23, 2024

We were impressed by their ability to pivot quickly and solve the overall visual with patience and fastidiousness.

Colormatics delivered a succinct yet informative illustration for our demo boxes in a very short timeframe. Their ability to understand and meet our needs was evident throughout the project. We maintained close contact to ensure the project progressed smoothly and met our packaging deadline. The team's attention to detail and speed of delivery were particularly impressive.

The illustration effectively communicated the mattress attributes, providing consumers with clear information. Colormatics collaborated closely with us, considering our requirements at every stage and ensuring the final product was both accurate and visually appealing.

What was the project name that you have worked with Colormatics?

Demo Box Illustration for Sleep Product Manufacturer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics implemented a quick-turnaround illustration for our retail environment demo boxes, focusing on a side view mattress illustration that clearly displayed product attributes to inform consumers.

What is it about the company that you appreciate the most?

Their ability to quickly pivot and address visual challenges with patience and meticulous attention to detail was outstanding. The seamless collaboration and their commitment to meeting our tight deadline made the process stress-free and efficient.

What was it about the company that you didn't like which they should do better?

They excelled in every aspect, from ideation to final delivery.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
In Progress
Advertising & Marketing

Sheila O'Malley, Chief of Staff at City of Ansonia

Posted on Jul 23, 2024

Colormatics managed a complicated process smoothly and with great grace.

Colormatics delivered an exceptional visual storytelling piece that effectively communicated the economic growth and development happening in our town. Their team was a delight to work with, and we highly recommend them to anyone needing to tell a compelling story. The process was straightforward, involving multiple filming days, and Colormatics handled both production and post-production seamlessly and on time.

The quality of work they produced was outstanding, especially considering our budget. The high production value gave the final product the gravitas needed to convey our vision for the city's future. Their punctuality and smooth process ensured that everything was delivered as planned, making the project stress-free.

What was the project name that you have worked with Colormatics?

Video Production for City Government Administration

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics was tasked with creating a video to highlight the economic development in central Connecticut, focusing on attracting new businesses, supporting generational businesses, and reclaiming abandoned properties. The video was intended for the State of the City address.

What is it about the company that you appreciate the most?

We appreciated their ability to manage a complex project with great efficiency and professionalism. Their punctuality, smooth process, and exceptional communication via in-person meetings made the collaboration enjoyable and effective.

What was it about the company that you didn't like which they should do better?

There was nothing about our experience with Colormatics that we didn't like.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
In Progress
Government

Chris Cameron, Creative Director at Relety

Posted on Jul 23, 2024

It was never a frustrating environment; they were always positive, fun, and super skilled.

We had the opportunity to work with Colormatics on a project to create video content featuring some of the largest realtors in the country. The goal was to highlight their experiences using our product and to create commercial pieces for targeted marketing to generate more business. Colormatics handled all aspects of the video production, including shooting, editing, and post-production. While I provided the writing and script, they managed the technical elements such as staging, lighting, and conducting interviews. They also assisted with distribution and advertising through media buying, PPC, and social media marketing, guiding us throughout the entire process.

The team comprised four people on shoot day, and we also interacted with other members, including an account manager, an editor, and a distribution specialist. The shoot was an enjoyable and refreshing experience. Their team was fun to work with and created a positive and dynamic atmosphere. They aligned their interests with ours, leading to a collaborative effort where they listened to our ideas and provided valuable input.

Despite our limited budget, Colormatics treated us with the utmost care and professionalism. The number of new clients generated from the videos has paid off exponentially. The videos continue to provide value even though they were launched last summer. We are now in discussions to re-engage Colormatics for another round of projects. The realtors' referrals have significantly contributed to our business, showing the lasting impact of the videos.

Working with Colormatics was a smooth process. They consistently updated me on milestones and kept me on track with my tasks. Despite my frequent travel, their online software system and phone calls ensured efficient communication and feedback.

The quality of work Colormatics delivered for the price was remarkable. Compared to other companies, their pricing was competitive without compromising the professional quality of the videos. They made me feel like their number one client, even though I knew they handled much larger projects.

Their extensive experience was evident in their flexibility and adaptability to changes in my schedule. They maintained a positive and skilled approach, ensuring a smooth and enjoyable production process. The shoot itself was well-executed, with excellent lighting, cinematography, and framing. They also treated my customers well on set.

What was the project name that you have worked with Colormatics?

Video Prod & Advertising for Real Estate Marketers

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We partnered with Colormatics to produce a series of videos featuring prominent realtors discussing their experience with our product and a couple of commercial pieces for targeted marketing aimed at generating more business from realtors.

What is it about the company that you appreciate the most?

I appreciate their positivity, fun approach, and high skill level. Their ability to create a dynamic and enjoyable environment while delivering top-quality work was outstanding.

What was it about the company that you didn't like which they should do better?

They could improve their explanation of the performance metrics. While I received enough information, the data could have been presented more clearly to enhance understanding. However, I have already provided this feedback, and they are aware of it.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Stephanie Foyer, Production Manager at Providence

Posted on Jul 23, 2024

Colormatics excels in quality and organization

Our first major project with Colormatics involved traveling to Southern California to document caregivers and patients connected to our #FinishCancer campaign. This extensive project included live-action video, photography, and behind-the-scenes editorial content for organic social media.

We provided the overall strategy, while Colormatics delivered all the creative specialists and handled production and post-production services. Filming lasted five days, followed by a three-month post-production phase. The final output will include 22 videos and photography for print and digital media, to be used on paid and organic social media, as well as our brand website.

Colormatics was recommended by another agency in Spokane, and since the start of our collaboration in October 2019, we have awarded them several additional projects due to their outstanding work on the #FinishCancer campaign. The quality of their work has received high praise from internal stakeholders and industry leaders, particularly within the Southern California hospital network.

Colormatics is highly organized and adept at managing account details. They efficiently accommodated the expanding scope of our project and handled various deliverables seamlessly. We had one main point of contact, Aaron (Producer, Colormatics), who ensured all deadlines were met and provided reasonable estimates. Aaron's knowledge and responsiveness have made him an invaluable asset to our team, streamlining communication and problem-solving.

The use of Frame.io has been instrumental in managing the 22 videos. This tool facilitated organized updates and allowed us to provide direct feedback, ensuring clear and effective communication. Colormatics demonstrated a deep understanding of our project goals, consistently delivering accurate estimates, footage, and edits. Their ability to grasp and execute our vision has been exceptional, with no misunderstandings or missed targets.

One of the standout qualities of Colormatics is their ability to gather the necessary information to be successful, which has made our collaboration more efficient. They listen well to directions and align perfectly with our creative briefs and deliverable requirements.

What was the project name that you have worked with Colormatics?

Production of Multiple Videos for Healthcare Project

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We collaborated with Colormatics to produce a comprehensive video and photography campaign for our #FinishCancer initiative, documenting caregivers and patients in Southern California.

What is it about the company that you appreciate the most?

Their streamlined communication, particularly through Aaron, has made project management smooth and efficient.

What was it about the company that you didn't like which they should do better?

There have been no negative experiences with Colormatics. They have met all our expectations.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress
Healthcare & Medical

Liron Smadja, Director at Fiverr

Posted on Jul 23, 2024

Their production value is extremely high, resulting in strong user conversion.

I approached Colormatics with a detailed brief, leveraging our previous working relationship where they had already developed a strong understanding of our brand. The challenge was to produce a wide range of videos while adhering to a tight budget, requiring their team to employ creative solutions.

Through extensive collaboration, we brainstormed and refined about 100 different video ideas. Despite the volume, the process remained straightforward and efficient. The creative team at Colormatics worked closely with us, engaging in frequent calls and emails to finalize set designs and other elements. They managed to create various sets within a single studio space, showcasing their resourcefulness.

Post-filming, the videos went through an efficient editing process. Colormatics delivered content tailored for YouTube and Facebook, each with specific criteria for user conversion. We also developed general and category-specific videos, all meeting the required lengths and standards. This comprehensive production approach enabled us to test different strategies for customer acquisition, ultimately leading to a significant increase in new user conversions.

I discovered Colormatics years ago through a recommendation, and our partnership has grown significantly since then. Over the years, they have produced a range of videos for us, including corporate, client-facing, internal, brand, product, and conversion videos. Their ability to understand and adapt to our brand's needs has cemented our long-term engagement.

The team at Colormatics delivered over 100 video cuts, all meeting or exceeding our expectations. Their creative problem-solving skills and efficient workflow are evident in every project. Whether working on fast turnaround projects or those requiring more in-depth planning, their responsiveness and dedication remain consistent.

Our interactions are always casual and productive. During the editing stages, we use Frame.io for feedback, along with phone calls, emails, and texts to communicate effectively. Colormatics’ high production value makes them appear much larger than they are, and their team’s friendly, down-to-earth demeanor adds a fun element to our collaborations. They consistently push us to make creative decisions, enhancing our projects.

What was the project name that you have worked with Colormatics?

Hundreds of Videos for Growth Acquisition Campaign

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We collaborated with Colormatics to produce a variety of video content, including YouTube and Facebook acquisition videos, aimed at converting new users within a tight budget.

What is it about the company that you appreciate the most?

They make the production process enjoyable and deliver outstanding results that align with our brand's needs.

What was it about the company that you didn't like which they should do better?

I selectively assign projects to Colormatics based on their strengths. For the tasks they excel at, they consistently deliver excellent work, so there is nothing specific I would suggest for improvement.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

Completed
Information Technology

Mickey Alexander, Senior Music Producer & Creative Director at Man Made Music

Posted on Jul 23, 2024

Exceeds expectations with their professionalism, quality, and comprehensive service.

We embarked on a partnership with Colormatics, leveraging a long-standing relationship with co-founder Chris, to document our music recording sessions. Our first project together was a purely editorial endeavor, creating a new portfolio reel for our company. This collaboration quickly evolved into a full-service video production partnership.

Colormatics consistently brings a well-equipped crew to handle live video shoots, managing everything from initial recording to final post-production. Their expertise allows us to focus on our core work while they capture the essence of our sessions, creating a documentary-style narrative that showcases the music recording process. Their ability to integrate our audio mixes into the video production adds a unique layer of depth to the final product.

The team at Colormatics is adept at scaling their crew size based on project requirements and client budgets, ensuring the right resources are allocated for each shoot. Their professionalism shines through in crowded studio settings, where they remain respectful and unobtrusive, allowing our sessions to proceed smoothly.

We have developed a seamless system for these live recording sessions, with Colormatics demonstrating an exceptional understanding of our needs. Their proposals are well-crafted, and they work directly with our clients when necessary, fostering a high level of trust. Their efficiency in the editing process is particularly noteworthy, as they manage to keep timelines tight while delivering high-quality work.

What was the project name that you have worked with Colormatics?

Video Production for Music Projects

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We collaborated with Colormatics to capture high-quality video footage of our music recording sessions, including live shoots and post-production work, to highlight important moments for our clients.

What is it about the company that you appreciate the most?

Sean and Chris, the founding partners of Colormatics, have made a concerted effort to understand our company and its unique requirements. Their willingness to offer additional support and think creatively about leveraging our in-house production capabilities speaks volumes about their commitment to client service. They truly go above and beyond in serving us as a client.

What was it about the company that you didn't like which they should do better?

No improvements needed from my perspective.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress
Art, Entertainment & Music

Danielle Beaudine, Former Director of Marketing at The Coeur d'Alene Resort

Posted on Jul 22, 2024

Their work was outstanding, and they were definitely a jewel in the Northwest as far as video production.

When I started at the organization, we had very minimal content, a small photo library, and no videos. One of my main tasks was to increase the content to promote the resort. I wanted something that was fresh, cutting-edge, and unique to the resort, and I wanted to work with a partner who was flexible and excited about the project.

I showed Colormatics a couple of video ideas, and they came up with a handful of really strong concepts. From there, we narrowed it down, and they created the storyboards. The team also went to our local talent agency and helped me find the right talent for the video. They then produced an all-encompassing video for the spring season at the resort that would be used as a TV commercial and on social media and our website.

They implemented my vision, using the video to show how accessible the resort was and how many activities were available to the customers. The team made the video such that the viewer could be in the shoes of the models – almost like a first-person experience.

I wanted to find partners that I connected with and trusted, so I met with 4–5 different video production houses. I was recommended by a former coworker to meet with Colormatics and, as soon as I met them, I felt their excitement and their energy. I loved that they were excited and flexible and wanted to work with what I was looking to create, which is why I decided to work with them.

I was incredibly pleased with the way they brought my vision to life. Our president and general manager at the resort loved the work that Colormatics did for us. Their work was by far the best I’ve seen in my career. The resort had the highest level of occupancy that it had ever had during the years when the spot ran.

Pushing the social media and having the video on our website and on TV definitely resonated with our region and brought a lot of new guests in. We saw the influx of a demographic that was younger than we usually targeted, and that was extremely helpful.

Two of the models they found became signature models for the resort, and we used them continuously afterward. What started as just one spot turned into a 2–3-year campaign because Chris and Aaron helped us find some great talent.

We used both email and text, and whenever I had a hard time downloading a format, they would get back to me immediately and send it to me in a different way.

What was the project name that you have worked with Colormatics?

Video Production for Golf & Spa Resort

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics produced an all-encompassing video for the resort's spring season, which was used as a TV commercial and on social media and our website. The aim was to increase occupancy at the resort by showcasing its accessibility and variety of activities.

What is it about the company that you appreciate the most?

Chris and Aaron had a great partnership. As producer and director, they had a good balance of experience and were so flexible. Their work was outstanding, and they were definitely a jewel in the Northwest as far as video production. They were responsive, positive, and easy to work with. Colormatics was supportive and authentic, compromising to meet our needs and make sure we had a long-lasting relationship.

What was it about the company that you didn't like which they should do better?

No, I have no suggestions. If there were any issues, they would correct them immediately.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Hospitality

Andrew Pearson, Director of Video Production at M Booth

Posted on Jul 19, 2024

Knowledgeable and reliable partner in every project.

Colormatics has been a trusted partner of M Booth for several years, handling various challenges with ease, from event coverage to comprehensive creative video production. Their ability to deliver high-quality results regardless of external circumstances has solidified a successful long-term partnership.

One notable project required rapid turnaround involving location scouting, casting, storyboarding, and production management, all within a week and including client approvals. Despite the tight timeline, Colormatics executed the project seamlessly, exceeding client expectations and proving their capability to handle complex demands with finesse.

The team’s detailed approach to estimates and their proactive questioning ensures that both partners are aligned and set up for success. This trust in their process is well-placed, as their past work consistently meets and surpasses expectations. Colormatics’ use of digital tools for organized feedback and approvals enhances the workflow, making the entire process smooth and efficient.

What was the project name that you have worked with Colormatics?

Video Production for Communications Agency

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

M Booth engaged Colormatics for a diverse range of video production services, including event coverage, full pre-to-post creative processes, and live action video production. The aim was to achieve the highest production value within budget constraints.

What is it about the company that you appreciate the most?

Their ability to meet high production standards, manage tight deadlines, and incorporate feedback effectively demonstrates their expertise and commitment. Their open-minded approach and meticulous attention to detail ensure that each project is a success.

What was it about the company that you didn't like which they should do better?

They handle feedback and corrective measures adeptly, but continuous refinement in their processes could further enhance their already high level of service.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
In Progress
Advertising & Marketing

Paul Blake, Director of Product Marketing at GEP

Posted on Jul 19, 2024

Colormatics consistently delivers high-quality work with a personal touch, earning praise for both their professional skills and character.

Colormatics has proven to be a highly reliable and talented partner across multiple projects. Their ability to adapt to various needs—from creating promotional content and testimonials to capturing live events and producing animations—demonstrates their versatility. During a recent rebranding effort, they swiftly edited and recut videos to align with our new brand identity, showcasing their responsiveness and commitment.

Our collaboration with Colormatics began in June 2016 and has been ongoing, reflecting the positive and seamless nature of our relationship. The team's work is not only of high quality but also highly effective in driving engagement on our website. Internally, their contributions are highly valued, with their creative output often receiving enthusiastic responses from our business development team.

Communication with Colormatics has become increasingly efficient over time. Their informal, yet professional approach fosters a strong partnership. Sean, a key partner at Colormatics, frequently connects to discuss ideas and updates, further enhancing our collaboration. This level of personal engagement is a testament to their dedication and understanding of our business.

What was the project name that you have worked with Colormatics?

Multiple Video Production Projects for Software Consultancy

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics was engaged as a development partner to provide a range of video production and visual arts services, including promotional videos, testimonials, live event recordings, reportage, and animations.

What is it about the company that you appreciate the most?

Their flexibility, insightful advice, and strong rapport with us make them an invaluable partner. Their personal touch and professional behavior enhance the overall experience, making each project a success.

What was it about the company that you didn't like which they should do better?

They currently lack capabilities such as CGI services that larger production companies might offer. While this is understandable given their size, having access to such tools could potentially open up more opportunities for collaboration and allow us to assign them more business.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

In Progress
Business Services

Tiago Veiga, Executive Creative Director at Advertising Agency

Posted on Jul 19, 2024

Colormatics consistently delivers big production value on a tight budget, making them an exceptional partner.

Colormatics’ efforts have been met with unanimous appreciation. The team’s detail-oriented approach and ease of collaboration make them a standout choice for video production. They excel at translating concepts into high-quality outputs, often exceeding expectations despite working with constrained budgets.

Having worked with a director, DP, producer, and sound engineer, Colormatics has proven their capability to handle diverse production needs efficiently. Their knack for providing significant production value within a practical budget has earned them repeated engagements from satisfied clients and agencies.

They maintain a rigorous adherence to schedules and offer a communicative approach that fosters smooth collaboration. This professionalism has led to clients continuing their relationships with Colormatics even after projects conclude.

What was the project name that you have worked with Colormatics?

Video Production Projects for Public Relations Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics was engaged to produce commercials, sizzle videos, and event coverage. The project involved conceptualizing ideas and executing them with high production value, all within a practical budget.

What is it about the company that you appreciate the most?

The standout quality of Colormatics is their ability to deliver exceptional production value while adhering to tight budgets. Their attention to detail and easy collaboration further enhance their appeal, making them a reliable and skilled partner.

What was it about the company that you didn't like which they should do better?

At times, Colormatics could benefit from presenting a stronger treatment when bidding for projects that might be slightly beyond their current capabilities. This would help in securing more challenging opportunities.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Jodi Binstock, Principal at Envisaging Productions Inc.

Posted on Jul 19, 2024

Colormatics is a joy to collaborate with, bringing fantastic attitudes and top-notch work to every project.

Colormatics excelled in their role, managing sound mixing and color correction with a high level of professionalism and creativity. The team, led by Aaron and Chris, offered invaluable suggestions on music, sound effects, and other enhancements that significantly elevated the film. Their expertise ensured that the final product was visually cohesive and stunning.

Despite facing technical challenges before a major screening in Los Angeles, Colormatics demonstrated their adaptability by working remotely to resolve issues promptly. Their project management was impeccable—always prepared and never keeping us waiting. Their filmmaking background added a layer of understanding and finesse, balancing collaborative input with respect for the director’s vision.

What was the project name that you have worked with Colormatics?

Sound Mixing and Color Correction for Feature Film

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics was tasked with sound mixing and color correction for a film, with the goal of enhancing the film’s visual cohesion and overall beauty before it was delivered to networks.

What is it about the company that you appreciate the most?

Deep filmmaking expertise and their ability to maintain the director’s vision while offering collaborative, creative solutions are standout qualities. Their professional approach, coupled with their fantastic attitude, makes them a pleasure to work with.

What was it about the company that you didn't like which they should do better?

None, Colormatics delivered exceptional results throughout the project.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Art, Entertainment & Music

Stefan Hajek, Creative Director at Wanderhouse

Posted on Jul 19, 2024

Their versatility and ability to innovate under tight budgets is incredible.

Colormatics’ performance on this project was exemplary. They managed the entire production process, including scheduling, logistics, and pre-editing, with remarkable efficiency. Despite the tight budget, they provided innovative solutions and ensured everything ran smoothly over the course of three days of interviews, all while coordinating remotely between Seattle and New York City.

Their professionalism was evident throughout, and their ability to deliver high-quality results under budget constraints was particularly impressive. The team’s familiarity with our needs and their reliable track record made them the perfect choice. The outcome was highly praised by everyone involved, and their dedication to visually compelling work shone through in the final product.

What was the project name that you have worked with Colormatics?

Coordination of Filming and Pre-Editing for Video Producer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We needed a team to handle documentary-style testimonial shoots, managing production and logistics under a tight budget while delivering visually compelling content.

What is it about the company that you appreciate the most?

Colormatics’ versatility and innovation under tight budgets are outstanding. Their commitment to producing high-quality work while navigating constraints is a testament to their expertise and dedication.

What was it about the company that you didn't like which they should do better?

There were no issues noted; everything was executed to a high standard.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Media

Heather Johnson, Digital Marketing Manager at Spokane Symphony

Posted on Jul 19, 2024

They're really professional, efficient, and they always get back to me right away.

Colormatics significantly contributed to our project's success, particularly through their exceptional video production and strategic input. They provided insightful interviews with our musician and new director, and their work on "Sound of Spokane" was outstanding. This two-day production turned around in just two weeks, delivering a video that captured the essence of Spokane and exceeded our expectations.

We chose Colormatics after a competitive bid process with five companies. They stood out with a clear plan on how to drive the most value, and their creative approach was evident in every aspect of the project. The video was broadcasted across social media, TV, and our website, and it garnered excellent feedback from both local and broader audiences, including hard-to-reach younger demographics.

Working with Colormatics was a pleasure. Their professionalism and efficiency, coupled with their rapid response time, made the entire process smooth and enjoyable. They took our strategy and ideas, brought them to life, and consistently delivered high-quality work.

What was the project name that you have worked with Colormatics?

Video Production & Strategy for Symphony's Marketing

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Colormatics was engaged to produce a video series, including interviews and a featured piece titled "Sound of Spokane," showcasing musicians and the cultural vibrancy of Spokane. The goal was to enhance visibility and engage with a sought-after demographic.

What is it about the company that you appreciate the most?

Creativity and communication. Their ability to turn our vision into reality while maintaining exceptional professionalism made them an invaluable partner. They brought a lot of fun to the project, and their quick response times and effective strategies ensured everything was executed flawlessly.

What was it about the company that you didn't like which they should do better?

No, they've always surpassed our expectations.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress
Art, Entertainment & Music

Chris Newkirk, Creative Director at The Integer Group

Posted on Jul 19, 2024

They were adaptable and flexible with all the shifts in the project.

The Colormatics team played a crucial role in keeping our project on track and delivering high-quality videos. They demonstrated remarkable adaptability and patience throughout the process, handling changes and challenges with a professional demeanor. Despite a few hiccups, such as issues with wardrobe and accessories, their ability to resolve problems quickly helped minimize any setbacks and keep the project moving smoothly.

Colormatics was involved in producing a range of content, including a 15-20 second video, still photography, GIFs for social media, and several standard videos. Chris (Director) and Sean (Producer) were the main contacts, and their previous experience with us made them a reliable choice. Their collaboration on-site and responsiveness to client feedback were instrumental in achieving the final results. The end products were well-received by the clients, thanks to Colormatics' commitment to maintaining open communication and staying aligned with our vision.

What was the project name that you have worked with Colormatics?

Series of Short Videos for Advertising Agency Project

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We sought video production services for an advertising campaign, involving both e-commerce site videos and social media content, as well as still photography and GIFs.

What is it about the company that you appreciate the most?

Colormatics' adaptability and flexibility stood out. Their calm and professional approach, particularly Chris’s demeanor, helped navigate client changes and maintain goodwill. Their willingness to engage actively and resolve issues promptly contributed to the project’s success.

What was it about the company that you didn't like which they should do better?

There was a notable issue with the wardrobe and accessories for the actresses, which required last-minute adjustments. While it did cause some frustration, it was managed effectively in the end. Improved attention to these details in future projects could enhance the overall experience and reduce potential issues.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Bryce Harvey, Former Senior Producer at Cabela's

Posted on Jul 19, 2024

They always had really high integrity.

Our collaboration with Colormatics involved several large-scale productions where they collected high-quality B-roll footage for use throughout the year. One notable project was promoting new archery equipment using a Hunger Games theme. They handled everything from shooting product launch videos to post-production and animation. Their versatility allowed us to tailor each project to our specific needs, ensuring high-quality results every time.

My main point of contact was always available, bringing in the necessary team members to match the project's scope. I initially knew their owner when he was still working independently as a director of photography (DP). When I learned he had started Colormatics, I didn’t hesitate to reach out for our projects.

The results of their work were consistently impressive. We conducted A/B tests comparing their content against in-house videos or no videos at all, and Colormatics' work always delivered a higher return on investment. Their professional approach, combined with their ability to scale according to our needs, made them an invaluable partner.

Communication was smooth and efficient, primarily via text and email. As someone with a production background, it was a relief to work with professionals who understood the industry language and could seamlessly execute our vision. Their dedication to meeting deliverables and exceeding expectations was evident in every project.

What was the project name that you have worked with Colormatics?

Several Video Projects for Hunting Equipment Retailer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We partnered with Colormatics to create web and marketing content for various products, including high-quality B-roll footage, product launch videos, and animated pieces.

What is it about the company that you appreciate the most?

They always had really high integrity. Colormatics consistently delivered on their promises, never missing a deadline or failing to meet our expectations. Their ability to scale their team according to project needs and maintain professional communication throughout the process was truly commendable.

What was it about the company that you didn't like which they should do better?

No, they were always good to work with.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Retail

Client Portfolio of Colormatics

Project Industry

Other Industries - 57.1%
E-commerce - 7.1%
Gambling - 14.3%
Healthcare & Medical - 7.1%
Government - 7.1%
Consumer Products - 7.1%

Major Industry Focus

Other Industries

Project Cost

Not Disclosed - 57.1%
$100001 to $500000 - 14.3%
$50001 to $100000 - 7.1%
$500000+ - 14.3%
$10001 to $50000 - 7.1%

Common Project Cost

Not Disclosed

Project Timeline

Not Disclosed - 71.4%
1 to 25 Weeks - 28.6%

Project Timeline

Not Disclosed

Clients: 26

Amex
Budweiser
Squatty Potty
PrizePicks
Seattle Seahawks
Public
FLIPZ
Centrum
Vanguard
Shiseido
Providence
Jewelry Design Center
Spokane Symphony
Lemonade
Fiverr
The Macallan
GEP
STCU
Hello Heart
Jubilant Pharma
ALK
Axiom
Brand Club
Stackline
Coastal Community Bank
UNice

Portfolios: 14

Not an Expert

The Hot Shot of Basketball

As basketball’s 3-point legend, Stephen Curry is recognized as one of the greatest stars in NBA history. He’s also a loving father, husband, entrepreneur, philanthropist, oh, and golfer! Stephen’s owns multiple companies, including his personal SC30 brand and the Eat.Learn.Play. Foundation alongside his wife, Ayesha Curry.

Learn more about how an Athlete Branding is the Key to Successful Marketing and our Comprehensive Guide to Athlete Branding

Curry’s Currency
In late 2021, FTX announced its partnership with Stephen Curry and the race begun for an exciting new campaign. The possibilities were endless for this legendary duo, but with only 6 hours of Stephen’s time and a tight deadline, FTX called on Colormatics to make sh*t happen.

Stephen’s known for being an expert on the court, but what about investing in crypto? Plot twist – he doesn’t need to be! With the FTX app, crypto can be safe and easy for everyone; this was the main messaging for our video concept and campaign. Following Stephen throughout a day of outrageous activities, the audience concludes that crypto doesn’t need to be complicated.

Web App

To Space

Never in the 152 years of the MLB’s existence have the umpires sported a branded sponsor patch…until now! That’s a whole lot of content waiting to be deployed online, broadcasted on TV, and posted to social media; all created by Colormatics!

Your Friendly Neighborhood

FTX was now a major player within the baseball scene; the only thing missing was a recognizable brand presence in the stands. Our solution was to create a memorable character that MLB fans would come to love; Introducing: Moon Man. The geeky, yet, endearing mascot would soon be rushing the fields of MLB stadiums. Moon Man plushie, anyone?

Trouble in Suburbia

Ever since MLB started referring to long homeruns as “moon blasts,” Moon's daily routine has taken a turn for the worst. This was the basis for a comedic television spot that would appeal to both families and baseball fans. Going about his day at a variety of locations, only to be constantly targeted by flying baseballs. The grocery store, local diner, movie theatre; No matter where he goes, people always shoot for the moon.

Telling a Story
From sketches to storyboards to artistic renderings, our team of artists came together to tell the story of Moon Man from start to finish.

It’s the (not so) Little Things
Our production consisted of three film days in some of LA’s most iconic set locations, including the famous Pink Motel. Carefully curated set design was key to bringing the character to life, with Production Designer, Jason Hamilton, honing in on every detail. Look closely! Are you able to find all the easter eggs hidden throughout Moon's world?

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Going National

Working with a Global Leader
Fiverr, the world's largest freelance marketplace, came to Colormatics with a once-in-a-lifetime challenge, how to reach a new set of buyers and sellers at the onset of COVID in May 2020. In response, Colormatics built a new campaign for a National TV ad buy that targeted specific viewers and expanded Fiverr's reach.

With a target audience made up of both entrepreneurs and business owners, we developed a series of direct response spots that showcases how the challenges of both small startups and established companies could be solved with the help of Fiverr. Producing and deploying multiple TV spots while gauging performance enabled real-time feedback and improved overall targeted performance.

Enhanced Live Action
Fiverr's platform is all about seamless connection. To portray that experience on screen we developed an engaging and interactive set of visual components that deftly merged with live production. Motion and movement represent the delightful experience of finding and purchasing your first gig.

Web App

The Life Insurance PSA

Life Insurance 101
Life Happens is focused on educating people about life, disability and long-term care insurance. Its mission as a nonprofit is to provide unbiased information to help people make smart insurance choices to protect their loved ones.

Puerto Rico’s Sweetheart
As a model, actress, dancer, and producer, Roselyn Sanchez made her debut on the big screen in the Rush Hour franchise. Since then, she’s starred in various movies and TV shows, including Act of Valor and Fantasy Island. The only thing that exceeds the Puerto Rican Star’s love for entertainment, is that for her family.

Family First
Every choice Roselyn makes, she makes for her family. So, partnering with Life Happens for Life Insurance Awareness month was a worthy cause for the mother of two. Acting as an extension of the In-house Life Happens team, Colormatics developed a wholesome video script that was relatable to parents while staying true to the non-profit’s messaging.

Speaking of Language
Joined by our trusted, local crew, Colormatics filmed the PSA in a beautiful South Miami estate. With Roselyn’s time limited to 5 hours, the team worked fast to capture the commercial, Q&A, Instagram Reels, and photoshoot. The voiceover was recorded in both English and Spanish, requiring precise translation and seamless delivery.

The Editor’s Eye
Back in the editing room, our editors worked their magic with color, graphics and sound design. Per the request of the client, Colormatics preformed a “beauty pass,” a form of video retouching that enhances skin and removes any unwanted blemishes.

Web App

Heart Health Made Easy

Spreading the Word

Having done largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular

The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem

Web App

Venom Immunotherapy Education

Colormatics, a creative agency specializing in Pharmaceutical and Healthcare marketing, partnered with Jubilant Pharma, a global integrated pharmaceutical company. The focus was to bring awareness to Venom Immunotherapy (VIT), an effective treatment reducing the risk of systemic reaction for patients allergic to stinging insects. By launching a strategic commercial campaign and a series of digital ads, the project aimed to reach a broader audience and inspire patients to seek treatment, subsequently increasing VIT sales.

The Challenge

Hymenoptera venom allergy, one of the leading causes of anaphylaxis in adults, poses a significant risk to roughly 7% of the US population. Without proper treatment, an estimated 220,000 people would visit the ER following a bee or wasp sting in the subsequent year. Jubilant Pharma needed a compelling strategy to bring awareness to VIT and its associated educational platform, "BeeAware," driving patients to seek allergists for this life-saving treatment.

The Solution

Colormatics devised an innovative marketing campaign centered around a commercial designed to resonate with a broad audience. They wrote the script, cast the actors, and integrated impressive visual effects—including VFX bee—to engage and inspire viewers. The commercial was aimed to not only educate about VIT but also to ensure the "BeeAware" name would remain memorable to viewers, encouraging them to seek more information on Jubilant Pharma's platform.

The Implementation

Beyond the commercial production, Colormatics also created a series of photographs for use in digital advertisements. This comprehensive approach ensured the campaign reached potential patients across different platforms, maximizing its impact.

The Results

The final commercial and the accompanying digital advertisements were well-received, successfully bringing the desired awareness to VIT and BeeAware.com website. While the immediate response was positive, the ultimate success of this initiative will be measured by an increase in VIT sales and a decline in ER visits due to untreated Hymenoptera venom allergies.

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PrizePicks National Ad

Backstory

In the world of daily fantasy sports, PrizePicks is an aggressive challenger brand. But as good as your product is, you need to stand out. How do you break out at the biggest advertising moment of the fantasy season, the opening weekend of NFL season? And how do you do it with three weeks between concept to delivery?

The Challenge

Take the DFS app just off the launch of a rebrand and create they’re first awareness focused, national commercial. Enter Colormatics, an expert in strategy, creative, production and, most importantly in this case, speed.

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that were not talking in the abstract, PrizePicks will up to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, lead the cast as the PrizePicks ambassador, a wish granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.

The Reception

The commercial aired, fans laughed, guacamole sales went through the roof (don’t quote us on that), and PrizePicks became a household name for the 2023 NFL season.

Colormatics? They’re already onto their next challenge. Rumor has it, it involves salsa.

Web App

Squatty Potty Commercial

Challenge
Remember the Unicorn? The one that poops rainbow ice cream? Some of us can't forget Squatty Potty's landmark campaign from 2015. But eight years later, Squatty Potty's messaging and brand are still based around the same viral spot. Squatty came to Colormatics to create a new campaign focused on rebranding to a new audience and converting sales for the holiday season.

Approach
Colormatics began this project with market research and surveys to pinpoint the best target audience and messaging strategy within that market. The study also increased understanding of the product's place in the market and the category's position overall. Informed from this research, the creative team developed an approach that was…unconventional.

Execution
Understanding that there was no way to recreate the magic of the Unicorn, Colormatics created a new campaign based on the same frenetic and off-the-wall energy of the original Unicorn video. The new campaign, titled "Squatty Potty: The Ride," features Taylor, a young woman experiencing toilet issues, as she goes on the "Happy Tummy Tour" ride with digestive health specialist Ellen. Meeting with a cast of colorful characters, Taylor learns about how sitting affects digestive health and how the Squatty Potty toilet stool can help.

Results
We came out strong for Black Friday & Cyber Monday, driving brand awareness and conversions. We came, we saw, and we conquered the digital space, spreading brand awareness like wildfire and turning clicks into conversions faster than you can say "add to cart"!

The numbers speak for themselves: 200+ MILLION IMPRESSIONS, 1+ MILLION CLICKS, and a mind-blowing 4 ROAS.

We didn't just focus on the bottom line; we crafted a holistic narrative that educated and entertained consumers every step of the way.

Plus we just won a Golden Addy for Best Internet Commercial Campaign in the Film, Video & Sound category at the American Advertising Awards.

Conclusion
Colormatics' campaign for Squatty Potty showcased their abilities to use careful strategy, off-the-wall creativity, and meticulous production to craft a new campaign as innovative as the brand's past.

Web App

Squatty Potty Commercial

🚀 What's Inside at www.colormatics.com/case-study/squatty-potty/ 🌈 Journey behind the scenes of "Squatty Potty: The Ride," the new face of Squatty Potty, crafted by the creative minds at Colormatics. 🎯 Discover how market research and targeted audience strategies led to this groundbreaking campaign. 🎢 Experience the "Happy Tummy Tour" ride with Taylor, as she meets a cast of colorful characters teaching her the importance of sitting right for digestive health. 🎨 Learn how Colormatics balanced strategic planning with off-the-wall creativity to revolutionize Squatty Potty's branding. 🔥 Witness a campaign that's as innovative and unforgettable as Squatty Potty's original viral hit. 🌟 About Colormatics: Colormatics combines strategy, creativity, and production expertise to deliver campaigns that captivate and convert.

Web App

Prizepicks National Commercial

The Concept

PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that we are not talking in the abstract, PrizePicks will "up" to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians, and a hot tub full of guacamole.

The Cast

Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, leads the cast as the PrizePicks ambassador, a wish-granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is.

The Outcome

Web App

Heart Health Made Easy

Hello Heart is taking on the #1 cause of death - heart disease. With its easy-to-use monitor and app, the company's mission is to empower people to understand and improve their heart health using technology and behavioral science.

Spreading the Word
Having made largely B2B marketing efforts, the Hello Heart team was ready to make their first consumer-facing video. And not just any product explainer. Hello Heart wanted something fun, colorful, and eye-catching. Each character/scene would be associated with a different customer persona as they navigate their own unique journey to heart health.

Putting the Cardio in Cardiovascular
The Colormatics team designed three colored sets to represent each persona. Furniture and props were sourced and spray painted for that extra-stylized look. We'll admit it; our thrifted exercise bike from the 90s was the ultimate gem

Meet Bella
Did we mention there's a dog? Bella, the Boston Terrier, joined us on set as the adorable Hello Heart mascot. Don't worry, a handful of treats were given with every take.

Web App

Miami Heat and Udonis Haslem

The Prince of Miami

Udonis Haslem was the obvious choice as the main spokesperson for The Heat partnership. Prince of Miami and now the King of Crypto, UD has deep roots in the Miami community and is passionate about educating his fans about the power of cryptocurrency. He just has one question, ‘Are you in, Miami?’

With basketball season just around the corner, FTX knew they had to make an Impact. What better way than to dedicate a commercial to Miami’s colorful culture? From the domino players to the beach-goers, crypto is for everyone! Colormatics intended to capture all walks of life that make up Miami’s vibrant community.

Miami State of Mind

Filming 8 locations in 3 days required two different teams on the ground. With the help of Florida’s best crews, Colormatics filmed all throughout Miami, from Little Haiti to Coconut Grove. Oh, and one more thing…a final edit needed to be ready within 2 days after the shoot! Colormatics was up for the challenge, which is why we brought our Senior Editor on the shoot to begin editing a cut as footage came in. Who says high end production can’t be scrappy?

Goin' Down For Real

Being one of the biggest icons to come out of Florida, It was only fitting that we had Flo Rida be featured in the commercial. Fun fact: Udonis and Flo Rida are also best buds!

Bringing the Heat

'You in, Miami?’ kicked off The Miami Heat’s opening night and has aired at every home game in FTX Arena. Along with the ad being on broadcast, cable, and digital programmatic, FTX brand awareness has jumped significantly since the start of the year. Flo Rida, and his iconic GDFR song, brought this commercial to new heights.

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How to Drive a Roundabout

Solving a Problem of Perception

The Montana Department of Transportation (MDOT) had a PR problem to solve. With the newest integration of roundabouts across Montana cities, local ‘Montanans’ were wary of this sudden change. In more rural populations, roundabouts are often seen as a signal of urbanization and the less desirable aspects of big cities. MDOT needed to change this perception and quickly! How could they convey important safety information while making their message more appealing to Montana’s citizens?

Thinking Outside the Box

Colormatics teamed up with Big Sky Public Relations to create a fun, engaging, and easily digestible series of videos for MDOT’s PR campaign. The mission was to show local Montanans that roundabouts ACTUALLY promoted better traffic safety than traditional intersections. But most safety instructional videos usually have one thing in common–you guessed it, they’re SO boring! A production company’s first instinct is to rely heavily on drone footage, but this project would require thinking outside of the box.

Not Your Driver's Ed Video

We transported the streets of Montana to a model railroad reminiscent of your childhood train set. Using toy cars operated by a hand, we walked viewers through different scenarios at a roundabout. The fantastical and childish nature of the series made the topic of traffic safety much more approachable and less intimidating. Furthermore, the quaint set-up of a small town would serve as a reflection of Montana’s wholesome roots.

CHANGING THE COMMUNITIES PERCEPTION

Brand perception surveys are crucial for understanding how customers view a brand. These surveys gather insights on customer attitudes and expectations, enabling businesses to tailor their marketing and branding strategies. Key components of these surveys include:

Cognitive Questions: Assess customers' thoughts about the brand, including quality and value perceptions.
Emotional Questions: Gauge feelings towards the brand, such as trust and satisfaction.
Language Questions: Identify words or phrases customers associate with the brand, indicating its market position.
Action Questions: Understand customer behaviors like purchase history and likelihood of recommending the brand.
Demographic Questions: Collect respondent demographics for context and data segmentation.

Analyzing this data helps businesses identify their brand's strengths and weaknesses, adapt to market trends, and maintain a strong, relevant brand image.

Bringing Home the Gold

In 2019, Colormatics won Gold at the American Advertising Awards for our creation of “MDOT How to Drive a Roundabout.” After winning gold in our local and regional divisions, the video was submitted to nationals, where we competed with some of the biggest advertising agencies in the world.

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UNICE National Commercial

UNice: Revolutionizing the Hair Industry UNice, a pioneering salon brand, offers top-tier human hair wigs, boasting an impressive range both online and in their Brooklyn and Los Angeles stores. Dedicated to empowering customers, UNice delivers an extensive range of high-quality, meticulously designed products, encouraging individuals to feel confident and look their absolute best.

With a commanding presence online, UNice garners over 2 million visits to its website monthly! Despite its e-commerce triumph, UNice's recognition in the U.S. was minimal. The company aimed to elevate its visibility, focusing on young African American women.

A Distinctive Strategy

To launch the 'Cannot Be Defined' campaign, our team conducted a 3-day filming and photo shoot in Los Angeles. Utilizing eight diverse locations, we narrated the journeys of four unique individuals challenging norms and embracing their true selves. Colormatics adopted innovative cinematic techniques to set our content apart from traditional commercials.

Your Moment to Sparkle

The UNice digital campaign rolled out across various platforms, including display ads, native, digital-out-of-home (DOOH), and social media, targeting key cities like New York, Atlanta, and Chicago. Have you seen UNice's presence in your city, from bus stops to malls?

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Executive Interview of Colormatics

Chris Marcus

CEO

Visit Profile

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Oh, it's been fantastic! We've only been with Goodfirms for a few months, but we're already seeing a great influx of new leads. It's exciting to be part of such a respected directory.

Please introduce your company and describe your role within the organization.

Well, Colormatics is this dynamic creative agency where we blend the strategic thinking of an ad agency with the production chops of a full-fledged production company. We love tackling unique brand challenges with creative solutions and top-notch production. As for me, I'm the CEO and I also jump in as senior director on our bigger commercial shoots.

What inspired the founding of your company, and what is the story behind its inception?

It's quite a journey, actually! I kicked off Colormatics back in 2014 in the heart of Manhattan. Coming from the feature film world, I wanted to bring that level of storytelling to commercial content. We started as this super agile, cost-effective video production company, and over the years, we've evolved into a full-service visual agency. We've expanded our services and our reach, with offices now in New York, Washington, Texas, California, and Florida. It's been an exciting ride!

What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?

At our core, we're all about creating extraordinary outcomes for our clients. We're problem-solvers and creative thinkers. We encourage our team to be proactive, to speak up, and to always strive for innovation. Our vision is to produce captivating creative work with expansive reach, provide unparalleled value to our clients, and create a culture where people can thrive and grow. We're always reinforcing these values in our day-to-day operations.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

We've built this amazing culture where every team member feels valued. We've had the chance to work on some incredible projects with top talent. I'm talking about collaborations with superstars like Stephen Curry, Shaq, Naomi Osaka, Tom Brady - the list goes on. We've also partnered with major sports teams like the Seahawks and Golden State Warriors, and leagues like the NFL and MLB. It's been a wild ride!

Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

We're big believers in doing as much as we can in-house. We have full-service marketing and full-scale production teams under one roof. But hey, when our productions grow, we're not afraid to bring in outside experts. Some of our shoots can have up to 200 people, so we tap into the best talent in the film and commercial world to execute at the highest level.

How does your company differentiate itself from competitors in the industry?

We pride ourselves on offering elite-level video production and creative for commercials. We're confident working with talent and we bring fresh ideas to the table. We focus on making brands distinct and memorable through creativity and persuasion. Plus, we're built to sprint - we thrive on tight timelines that other agencies might shy away from. And let's not forget, we're cost-effective compared to larger agencies.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

We've got a really open culture here. We encourage pushback and idea sharing. Once we make a decision, though, we're all in 100%. We're big on feedback - both from clients and internally. And we're not fans of the 'lone hero' mentality. We believe in the power of teamwork and make sure everyone knows their contribution is valued.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Absolutely! We offer both online training and on-the-job learning opportunities. We hire a lot of fresh grads and folks from larger agencies, and we've found that there's always a training curve to get everyone thinking the way we do. It's all about adaptability and efficiency here.

Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?

Oh, I've got a great one for you - our work with Squatty Potty. Remember their viral unicorn video from 2015? Well, they came to us for a rebrand and holiday sales push. We created this wild campaign called 'Squatty Potty: The Ride'. It was a hit! We're talking 400+ million impressions, 2 million clicks, and a 4x return on ad spend. Plus, we just won a Golden Addy for it. It's a perfect example of how we blend creativity with results.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We do a lot of work in finance, banking, and credit unions. We're also big in the sports partnership world - anything from sports teams and leagues to sports betting apps and crypto companies. Oh, and we work with a bunch of tech companies too. As for repeat clients, we're pretty proud of our track record. Over 80% of our clients come back for more, and most stick with us for 4 to 8 years. It's a testament to the relationships we build.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

We're always trying to stay ahead of the curve. We spend a ton of time playing with new tech - SaaS, AI, you name it. We're constantly looking for ways to improve our product and efficiency. And let me tell you, we watch a lot of commercials! We have these monthly sessions where we share, debate, and dissect commercials. It's not just about our own work either - we dig into other agencies' campaigns too, analyzing what works and how we can apply those lessons to our clients.

Please share some of the most sought-after services that clients approach your company for.

The big draws are definitely our elite-level video production and our knack for creating killer commercials. We also get a lot of clients coming to us for advertising that uses sports celebrities - that's become a bit of a specialty for us. And of course, there's always demand for our full-service approach, where we pair strategy and creativity with production and media execution.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

You know, with clients all over the world, we make it a point to meet face-to-face at least once or twice a year. If not for a commercial shoot, then just for drinks or dinner. In this Zoom-heavy world, that personal touch goes a long way. We're not afraid to use text messages either - it's a great way to keep things personal. And after every project, we ask clients for a review. Their feedback is gold to us.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

It's been a rollercoaster, I'll tell you that! We've had clients go bankrupt or lay off huge chunks of their staff, which can and did hit us hard. But we've learned to stay focused on the positive future. If we get bogged down by client downturns, we lose our edge. So we keep our eyes on the prize - building great client experiences and products that our whole team can be proud of. It's all about resilience and keeping that laser focus.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We keep it pretty straightforward. For retainer work, we bill monthly. For production projects, we usually go with 50% upfront, 25% when we wrap production, and the final 25% when the project is complete. It works well for us and our clients.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

We generally have a minimum budget of $20,000, but we're flexible. If we see the potential for a longer relationship, we might take on something smaller. For us, it's more about the lifetime value of the client relationship than just one project.

Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?

Sure thing! For one-off projects, we're looking at a range from $25,000 to $300,000. Our ongoing retainer business can go anywhere from $25,000 to $1 million. It really depends on the scope and scale of what the client needs.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We're definitely planning to ramp up our tech game. There are a few digital tools we've got our eye on, and we're looking to develop some AI technologies for our customers. It's an exciting area we're keen to invest in.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

Oh, I've got big dreams for Colormatics! In 10 years, I see us working with amazing clients in really fulfilling ways. We want to be the go-to marketing experts in a couple of key industries. And you know what? We're gunning to create a Super Bowl spot! That's the dream right there. It's all about growing, evolving, and making a real impact in the industry.