Addlium

Implementing social selling approach for B2B

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Addlium is a lead generation agency, connecting service B2B companies of diverse industries with their target prospects globally and helping sales deps to reach their KPIs faster. We empower companies to scale up and reach decision-makers on target markets with a combination of lead generation and marketing channels and tools.

< $25/hr
10 - 49
2022
Locations
Ukraine
Pymonenka 13, building 5, Kyiv, kyiv 04050
+380632404190

Focus Areas

Service Focus

50%
50%
  • Digital Marketing
  • BPO Services

Client Focus

80%
20%
  • Small Business
  • Medium Business

Industry Focus

25%
25%
20%
20%
10%
  • Manufacturing
  • Transportation & Logistics
  • Business Services

Addlium Executive Interview

Dmytro Suslov
Dmytro Suslov
CEO
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is a trusted listing service among our potential clients. Usually, they search for BPO services on such websites as GoodFirms, review different companies, and decide by 3 factors: portfolio, reviews, and overall rating. We have been upgrading our profile since September 2022 and every month we receive more and more profile and website visits from GoodFirms.
Please introduce your company and give a brief about your role within the organization.
Addlium is a BPO company, that helps C-levels of different companies to implement a social selling approach to their sales strategy. My role as a CEO here is to develop our business. I search for ideas, and new paths and validate them. Also, I am directly involved in sales processes.
What is the story behind starting this company?
As a core Addlium team, we work since 2020. We started as a digital marketing agency for B2B companies, offering a wide range of services: Landing Page Development, SEO, PPC, Content Marketing, SMM, and others. Among our clients were companies from different industries: IT, Logistics, Automotive, and Agrifood. My personal experience in marketing and sales is 15+ years, 10 of which are in the B2B sector, so I am very familiar with marketing strategies exactly in this field.

Going back to my current team, at the beginning of 2022 we exactly were preparing for the launch of a new service package that included Personal Profile Development and Lead Generation on LinkedIn. We tried the framework on ourselves and received inbound requests from the clients, but the Russian invasion interrupted our plans a bit.
Thank God, we were in safe places, and a few days after the invasion we resumed our work remotely. Despite the following economic crisis and the outflow of clients from the internal market, our flexibility allowed us not only to keep the team but scale up in a few months. We decided to narrow our services just to Social Selling on LinkedIn, namely Lead Generation and Content Management for C-Levels. Also, we decided to make a re-branding and go with a new name – Addlium, which means that we ADD value and sense with the help of the content, deliver the right messages to the right audience, and profit with the help of the lead generation, connecting right people between businesses.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We provide business outsourcing services through the in-house team.
How does your company differentiate itself from the competition?
We stand out with our story behind. Clear values stand behind our services. Our core team members are connected with the same visions, which helps us to deliver these values in our work.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Actually, our services suit any B2B company. The general framework is the same for any industry. For example, we work with the most famous Ukrainian NGO on a voluntary basis, assisting them in finding partners from abroad. We just adapted our approach to their specific needs. What about commercial projects, we focus mostly on Logistics, Manufacturing, and IT. Most of our clients are from these industries.
Please share some of the services that you offer for which clients approach you the most for?
Obviously, implementing a Social Selling process. It includes Profile Packaging, Lead Generation, and Content Support. Everyone has a stake to save time on the research and so-called ‘cold calling’ and invest it into negotiations with already interested leads, which potentially end up with a deal.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
We usually ask our clients that question during the cooperation, and the overall score is 8 out of 10. I think it’s not bad, and I’d rather rate it the same. I better leave room for striving and working for better. We always improve our processes in all directions. They are built based on "from client" approach. We have written standards for Content Management, Lead Generation, Accounting, etc., namely our internal rules and instructions, which define the requirements of service delivery. Each of us adheres to these standards.
What kind of support system do you offer to your clients for catering to their queries and issues?
We do not have a support team in the classical sense, as we do not provide any technical services. Usually, the clients send us their queries in our group chats where the dedicated account receives them for further processing.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Pay per Month, depending on the service package.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
It depends on the service. For instance, LinkedIn Brand Packaging can start from $600. The complex work on business network expansion, personal brand development, and sales activities starts from $2000.
What is the price range (min and max) of the projects that you catered to in 2021?
I talked about our pricing policy below. We do not plan to change it in 2023. We strive to improve the quality and effectiveness of our work, not to raise prices.
Where do you see your company in the next 10 years?
The main criterion is to be useful and valuable for customers in particular and for the market in general. Size and turnover certainly matter, but this is not the most important. It's rather a consequence. For me, the key is to create value. When the value is clear, the price is not important; when the value is NOT clear, the price is also not important.
The basis of value creation is a vision and a strong team. I am glad that the best specialists are with us today. Not only in terms of expertise but also in terms of approaches, motivation, and vision. We definitely look from one side, and as I said above, this is the side of creating value for our customers.

Addlium Clients & Portfolios

Key Clients

  • SSO Logistics
  • Valdis Logistics
  • Duran Lubricants & Chemicals
  • SSO Internationla Forwarding
  • Pitaya
  • AGT Plus
  • Vagar
  • Tehnotable
  • Headway English
  • C-Job Nikolayev
  • Renedes
  • Come Back Alive
  • Health Helper
  • Artlook Studios
  • CRMium

Social Selling for the CRM Software Integrator
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Social Selling for the CRM Software Integrator
  • Social Selling for the CRM Software Integrator screenshot 1
  • Social Selling for the CRM Software Integrator screenshot 2
  • Social Selling for the CRM Software Integrator screenshot 3
$0 to $10000
16 weeks
Information Technology

About the company

Industry and services: Integration of the popular CRM software systems 

Location: Worldwide

Objectives: Find potential clients for bulk orders and increase brand awareness in the US market using social selling strategies

What's done:

  • helped to clarify company’s Ideal Customer Profile

  • upgraded the LinkedIn profile of the company’s Regional Manager 

  • provided full content management service for personal and company pages

  • collected the database of potential clients according to the ICP

  • reached out to target contacts with personalised scripts on the Regional Manager’s behalf 

  • delivered marketing qualified leads for further processing

Results in 4 months:

13 leads

2 weeks - time till the first lead

+ 18% growth of SSI (from 52 to 60)

21% conversion rate of invites acceptance (1820 contacts invited of which 376 added)

+ 54% business network growth (from 763 to 1174 connections)

Social Selling for the Medical Devices Manufacturer
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Social Selling for the Medical Devices Manufacturer
  • Social Selling for the Medical Devices Manufacturer screenshot 1
  • Social Selling for the Medical Devices Manufacturer screenshot 2
  • Social Selling for the Medical Devices Manufacturer screenshot 3
$0 to $10000
12 weeks
Healthcare & Medical

About the company

Industry and services: Retail Health and Personal Care Products

Location: the USA

Objectives: Build professional brand for the CEO of the company and find potential partners and investors on LinkedIn

Project status: Completed

What's done:

  • helped to clarify company’s Ideal Partner Profile

  • upgraded the LinkedIn profile of the company’s CEO and Founder

  • provide full content management service for personal and company pages

  • collected the database of potential partners and investors in target industries according to the ICP

  • reach out to target contacts with personalised scripts on the CEO’s behalf 

  • delivered marketing qualified leads for further processing

Results in 3 months:

17 leads

10 points growth of SSI (from 51 to 62)

22% conversion rate of invites acceptance (680 contacts invited of which 168 added)

Social Selling for the Photography Editing Studio
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Social Selling for the Photography Editing Studio
  • Social Selling for the Photography Editing Studio screenshot 1
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  • Social Selling for the Photography Editing Studio screenshot 3
$0 to $10000
27 weeks
Art, Entertainment & Music

About the company

Industry and services: Wedding photo editing, retouching, and video montage services

Location: the USA

Objectives: Build professional brand and connect with potential clients on LinkedIn

What we do:

  • helped to clarify company’s Ideal Customer Profile

  • upgraded the LinkedIn profile of the company’s CEO 

  • provide full content management service for personal and company pages

  • collect the database of potential clients according to the ICP

  • reach out to target contacts with personalised scripts on the CEO’s behalf 

  • deliver marketing qualified leads for further processing

Results in 5 months:

22 leads

2 weeks - time till the first lead

+ 14 points growth of SSI (from 42 to 56)

18% conversion rate of invites acceptance (2369 contacts invited of which 420 added)

+ 28% business network growth (from 1563 to 2007 connections)

LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company
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LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company
  • LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company screenshot 1
  • LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company screenshot 2
  • LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company screenshot 3
  • LinkedIn Brand Packaging and Lead Generation for the Taxi Software Company screenshot 4
$0 to $10000
8 weeks
Information Technology

About the company

Industry and services: Taxi Software App, Dispatch Software, Taxi System, Uber like app

Location: Ukraine

Objectives: Upgrade personal and corporate branding and expand business network on LinkedIn

What's done:

  • applied improvements for the LinkedIn profiles (personal + business)

  • advised on social selling strategy

  • clarified the ICP

  • provided full content management service for personal and company pages

  • collected decision-makers’ contact details according to the ICP

  • expanded business network of the company’s CEO

  • reached out to target contacts with personalised messages on the CEO’s behalf for further communication

Results in 1 month:

11 leads

+167% SSI growth (from 9 to 24)

18% conversion rate for adding to contacts (560 contacts invited of which 99 contacts added)

+413% business network growth (from 24 to 123 target contacts)

Business Network Expansion for Marine Engineers
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Business Network Expansion for Marine Engineers
  • Business Network Expansion for Marine Engineers screenshot 1
  • Business Network Expansion for Marine Engineers screenshot 2
$0 to $10000
7 weeks
Manufacturing

About the company

Industry: Engineering, Manufacturing

Field of activity: Turnkey interior finishing and electrical installation services in the Shipbuilding industry.

Head office: Lithuania

What's done:

- upgraded CEO's and company's LinkedIn profiles 

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

Results:

+32,4% SSI growth

38,5% conversion rate for adding to contacts

+22,6% business network growth

Business Network Expansion for Serial Entrepreneur
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Business Network Expansion for Serial Entrepreneur
  • Business Network Expansion for Serial Entrepreneur screenshot 1
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$0 to $10000
4 weeks
Business Services

About the client

Field of Activity: Serial Entrepreneurship, Startup Investments

Head office: Ukraine

What's done:

- upgraded LinkedIn profile

- expanded busness connections network on LinkedIn with relevant contacts according to client's ICP

Results:

8 leads

+50% SSI growth

42,5% conversion rate for adding to contacts

+267% business network growth

LI Profile Upgrade and Network Expansion
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LI Profile Upgrade and Network Expansion
  • LI Profile Upgrade and Network Expansion screenshot 1
  • LI Profile Upgrade and Network Expansion screenshot 2
$0 to $10000
4 weeks
Business Services

About the company

Field of activity: Corporate events services

Head office: Ukraine

What's done:

- upgraded CEO's and company's LinkedIn profiles 

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

Results:

6 leads

28% conversion rate for adding to contacts

+18,41% business network growth

 Brand Packaging & Business Network Expansion on LI
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Brand Packaging & Business Network Expansion on LI
  •  Brand Packaging & Business Network Expansion on LI screenshot 1
  •  Brand Packaging & Business Network Expansion on LI screenshot 2
  •  Brand Packaging & Business Network Expansion on LI screenshot 3
  •  Brand Packaging & Business Network Expansion on LI screenshot 4
$0 to $10000
4 weeks
Transportation & Logistics

About the company

Industry: International Logistics

Field of activity: Integrated delivery of goods in export and import modes

Head office: Ukraine

What's done:

- upgraded CEO's and company's LinkedIn profiles 

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

The results after 1 month of Network Expansion:

13 leads

+235% SSI growth

39% conversion rate for adding to contacts

+85% business network growth

Brand Packaging for Telecommunications Company
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Brand Packaging for Telecommunications Company
  • Brand Packaging for Telecommunications Company screenshot 1
  • Brand Packaging for Telecommunications Company screenshot 2
$0 to $10000
4 weeks
Telecommunication

About the company

Industry: Telecommunications

Field of activity: Provision of innovative IP telephony, SIP trunks, call verification, CRM, analytics and IoT services with own production of M2M equipment

Head office: Ukraine

What's done:

- brand packaging for personal and company's profile on LinkedIn

Results:

+85% SSI growth

+61% profile views growth

LinkedIn Brand Packaging for Construction Company
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LinkedIn Brand Packaging for Construction Company
  • LinkedIn Brand Packaging for Construction Company screenshot 1
  • LinkedIn Brand Packaging for Construction Company screenshot 2
$0 to $10000
4 weeks
Industrial

About the company

Industry: Construction, engineering

Field of activity: Design, installation, maintenance of engineering systems and construction objects. Complex construction, general contracting, reconstruction

Head office: Ukraine

What's done:

- upgraded CEO's and company's LinkedIn profiles 

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

The results after 1 month of Network Expansion

+47% SSI growth

57% conversion rate for adding to contacts

+89% business network growth

Brand Packaging on LinkedIn for Furniture Company
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Brand Packaging on LinkedIn for Furniture Company
  • Brand Packaging on LinkedIn for Furniture Company screenshot 1
  • Brand Packaging on LinkedIn for Furniture Company screenshot 2
$0 to $10000
5 weeks
Manufacturing

About the company

Industry: Manufacturing

Field of activity: Production of furniture and carpentry, complex furnishing of projects

Head office: Ukraine

What's done:

- upgraded CEO's and company's LinkedIn profiles

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

The results after 1 month of Network Expansion:

+209% SSI growth

27% conversion rate for adding to contacts

+915% business network growth

LinkedIn Brand Packaging and Network Expansion for AgriTech Company
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LinkedIn Brand Packaging and Network Expansion for AgriTech Company
  • LinkedIn Brand Packaging and Network Expansion for AgriTech Company screenshot 1
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$0 to $10000
5 weeks
Agriculture

About the company

Industry: Agricultural technologies

Field of activity: Development, production and sale of equipment for professional hydroponics systems

Head office: Ukraine

What's done

- upgraded CEO's and company's LinkedIn profiles

- expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP

The results after 1 month of Network Expansion

+400% SSI growth

37,5% conversion rate for adding to contacts

343% business network growth

Brand Packaging and Business Network Expansion on LinkedIn for Legal Company
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Brand Packaging and Business Network Expansion on LinkedIn for Legal Company
  • Brand Packaging and Business Network Expansion on LinkedIn for Legal Company screenshot 1
  • Brand Packaging and Business Network Expansion on LinkedIn for Legal Company screenshot 2
$0 to $10000
6 weeks
Legal & Compliance

About the company

Industry: Law

Field of activity: Turnkey legal services for enterprises

Head office: Ukraine

What's done:

- upgraded CEO's, key team members' and company's LinkedIn profiles

- expanded CEO's and key team members' business network on LinkedIn with relevant contacts according to company's ICP

The results for CEO profile:

185% increase in SSI

23% conversion rate of invites acceptance

Business Network Expansion on LinkedIn for the CEO of the UK Transport Company
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Business Network Expansion on LinkedIn for the CEO of the UK Transport Company
  • Business Network Expansion on LinkedIn for the CEO of the UK Transport Company screenshot 1
  • Business Network Expansion on LinkedIn for the CEO of the UK Transport Company screenshot 2
$0 to $10000
20 weeks
Transportation & Logistics

About the company
Industry and services: Logistics ‒ Transportations and Warehousing 
Location: The UK
Objectives: Expand business network and improve personal branding
Project status: Ongoing

What we do:

  • advised on content for personal page
  • clarified the ICP 
  • collect decision-makers’ contact details according to the ICP
  • expand business network of the company’s CEO
  • reach out target contacts with personalised welcome messages on the CEO’s behalf for further communication
  • do organic activities on the client’s behalf - liking and commenting of the thematic posts
  • request personal recommendations from current clients

Results in 4 months:
1,3 times growth of business network on LinkedIn (from 2575 to 553 contacts)
29,6% conversion from the inbound requests (1900+ contacts invited of which 570 contacts added) 
416 weekly profile views on average
128 weekly search appearances on average

Lead Generation for the Corporate English Courses
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Lead Generation for the Corporate English Courses
  • Lead Generation for the Corporate English Courses screenshot 1
  • Lead Generation for the Corporate English Courses screenshot 2
$0 to $10000
22 weeks
Education

About the company
Industry and services: Private school of English 
Location: Ukraine 
Objectives: Find corporate clients in IT and Manufacturing 
Project status: Completed

What we do:
provided their marketing team with professional advising on content management on LinkedIn
helped to pack the CEO’s and corporate profiles
helped to clarify company’s ICP for B2B market
collected contact details of decision makers in target industries according to the ICP
reach out target contacts with personalised scripts on the CEO’s behalf 
deliver marketing qualified leads for further processing

Results in 4 months:
13 marketing qualified leads
2 times growth of Social Selling Index (from 31 to 59)
2,8 times growth of business network on LinkedIn (from 315 to 757 contacts)
28% conversion rate of invites acceptance (1k+ contacts invited of which 339 added)
+ fully packed personal account for the company’s Founder and corporate page on LinkedIn

Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer
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Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer
  • Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer  screenshot 1
  • Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer  screenshot 2
$0 to $10000
6 weeks
Manufacturing

About the company

Industry and products: Manufacturing - healthy workstations, electronically height-adjustable desks. 

Location: Ukraine 

Objectives: Arrange meetings with potential clients at the upcoming offline-event

Project status: Completed

What we do:

provided their marketing team with professional advising on content management on LinkedIn

helped to pack the CEO’s profile

helped to clarify company’s ICP for B2B market

collected a list of target contacts - attendees of the upcoming tech fair

sent personalised invitations to meet in person at the fair on behalf of the company’s CEO

arranged meetings with the potential clients at the event

Results in 1 months:

14 booked meetings

21% conversion rate of invites acceptance (402 contacts invited of which 84 added)

3 times increase in brand impressions (from 455 content views to 1500+)

Social Selling for the Ukrainian Innovative Swimwear Manufacturer
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Social Selling for the Ukrainian Innovative Swimwear Manufacturer
  • Social Selling for the Ukrainian Innovative Swimwear Manufacturer screenshot 1
  • Social Selling for the Ukrainian Innovative Swimwear Manufacturer screenshot 2
$0 to $10000
14 weeks
Manufacturing

About the company

Industry and products: Manufacturing - innovative SPF swimwear. 

Location: Ukraine 

Objectives: Find potential clients for bulk orders and increase brand awareness in the worldwide market

Project status: Ongoing

What we do:

provide their marketing team with professional advising on content management on LinkedIn

helped to clarify company’s ICP for B2B market

collect decision-makers’ contact details in target countries

helped to create the Founder’s profile

expand business network for the company’s Founder

reach out target contacts with personalised scripts on the Founder’s behalf 

deliver marketing qualified leads for further processing

Results in 3 months:

15 marketing qualified leads

1,5 times growth of Social Selling Index (from 19 to 30)

24,3% conversion rate of invites acceptance (651 contacts invited of which 158 added)

4k+ brand impressions

+ fully packed personal account for the company’s Founder and corporate page on LinkedIn

Social Selling on LinkedIn for the Ukrainian Furniture Manufacturer
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Social Selling on LinkedIn for the Ukrainian Furniture Manufacturer
  • Social Selling on LinkedIn for the Ukrainian Furniture Manufacturer  screenshot 1
  • Social Selling on LinkedIn for the Ukrainian Furniture Manufacturer  screenshot 2
$0 to $10000
12 weeks
Manufacturing

About the company

Industry and products: Manufacturing - furniture fronts, doors, wall panels and other. 

Location: Ukraine 

Objectives: Find potential clients for bulk orders and increase brand awareness in the European market

Project status: Completed

What we do:

provide their marketing and PR team with professional advising on content management on LinkedIn

helped to clarify company’s ICP for B2B market

collect decision-makers’ contact details in target countries

helped to upgrade the CEO’s profile

expand business network of the company’s CEO

reach out target contacts with personalised scripts on the CEO’s behalf 

deliver marketing qualified leads for further processing

Results in 3 months:

62 marketing qualified leads

3 times growth of Social Selling Index (from 16 to 54)

2,8 times growth of business network on LinkedIn (from 218 to 553 contacts)

29,4% conversion rate of invites acceptance (1,2k+ contacts invited of which 365 added)

14,5k+ brand impressions

283 content interactions

+ fully packed personal page on LinkedIn for the company’s CEO

Personal Brand Packaging & Lead Generation on LinkedIn for the CEO of Retail Business
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Personal Brand Packaging & Lead Generation on LinkedIn for the CEO of Retail Business
  • Personal Brand Packaging & Lead Generation on LinkedIn for the CEO of Retail Business screenshot 1
  • Personal Brand Packaging & Lead Generation on LinkedIn for the CEO of Retail Business screenshot 2
$0 to $10000
22 weeks
Retail

About the company 

Industry and services: E-Commerce ‒ kitchen appliances 

Location: The US

Objectives: Build a relevant business network and attract company awareness on LinkedIn, deliver marketing qualified leads for making deals and establishing partnerships

Project status: Paused

What we do:

developed an ICP 

maintain content strategy for the company’s CEO LinkedIn profile 

create content: texts and branded media

post on LinkedIn 

collect contacts of potential prospects according to the ICP

created personalised outreach messages  

reach target contacts out on the CEO’s behalf 

deliver interested contacts for further negotiations

Results in 4 months:

13 marketing qualified leads

3 weeks - time till the first lead

10 points growth of SSI (from scratch to 44)

22,5% conversion rate of invites acceptance

5k+ brand impressions

1,6k+ contacts researched

+ fully packed personal page on LinkedIn for CEO

Personal Brand and Assistance in Partners Search on LinkedIn for the Head of Partnerships of NGO
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Personal Brand and Assistance in Partners Search on LinkedIn for the Head of Partnerships of NGO
  • Personal Brand and Assistance in Partners Search on LinkedIn for the Head of Partnerships of NGO screenshot 1
  • Personal Brand and Assistance in Partners Search on LinkedIn for the Head of Partnerships of NGO screenshot 2
$0 to $10000
21 weeks
NGOs

About the company 

Industry and services: Non-Profit Organisation, Help for Ukrainian Army Foundation 
Location: Ukraine 
Aims: Find foundations, private companies and individuals from abroad to establish partnerships for considerable and/or regular financial support, i.e. driving costs for foundation Project status: Ongoing

What we do:
create and update target partners profiles 
maintain a personal brand content strategy 
create and post content on LinkedIn
collect contacts of potential partners
create personalised outreach messages
reach target contacts out on the foundation’s Head of Partnerships behalf

Results in 4 months:
22 marketing qualified leads
2 times growth of Social Selling Index (from 30 to 60)
3,6 times growth of business network on LinkedIn (from 345 to 1252 contacts) 
22,5% conversion rate of invites acceptance (3,7k+ contacts invited of which 753 added)
120k+ brand impressions

Lead Generation for the German Motor Oil Manufacturer
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Lead Generation for the German Motor Oil Manufacturer
  • Lead Generation for the German Motor Oil Manufacturer screenshot 1
  • Lead Generation for the German Motor Oil Manufacturer screenshot 2
$0 to $10000
20 weeks
Manufacturing

About the company 

Industry and products: Manufacturing ‒ engine oils and other car liquids

Location: Germany

Objectives: Find qualified leads to make long-term deals in particular countries/regions

Project status: Completed

What we do:

created a LikedIn profile for the company’s Key Account Manager

collect contacts of potential clients according to the ICP

create personalised outreach messages  

reach target contacts out on the Key Account Manager’s behalf 

deliver interested contacts for further negotiations

Results in 4 months:

22 marketing qualified leads

1 week - time till the first lead

41% conversion rate of invites acceptance (386 target contacts processed of which 153 added)

Social Media Content Management for the German Motor Oil Manufacturer
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Social Media Content Management for the German Motor Oil Manufacturer
  • Social Media Content Management for the German Motor Oil Manufacturer screenshot 1
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$0 to $10000
24 weeks
Manufacturing

About the company 

Industry and products: Manufacturing ‒ engine oils and other car liquids

Location: Germany

Objectives: Improve brand awareness with the help of social media accounts, find marketing qualified leads to make long-term deals in particular countries/regions

Project status: Ongoing

What we do: 

maintain brand content strategy 

create content: texts and branded media

post on LinkedIn + crosspost on Facebook and Instagram

run paid promotions

Results in 6 months:

Facebook

190k+ content views

1k+ content engagements

Instagram

92k+ content views

664 content engagements

Advertising trends

644k+ ad views

Social Media Content Management for the German Motor Oil Brand
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Social Media Content Management for the German Motor Oil Brand
  • Social Media Content Management for the German Motor Oil Brand screenshot 1
  • Social Media Content Management for the German Motor Oil Brand screenshot 2
$0 to $10000
26 weeks
Manufacturing

About the company 

Industry and products: Manufacturing ‒ engine oils and other car liquids

Location: Germany

Objectives: Improve brand awareness with the help of social media accounts

Project status: Ongoing

What we do:

maintain brand content strategy 

create content: texts and branded media

post on Facebook and Instagram

run paid promotions

Results in 6 months:

Facebook

200k+ content views

717 content engagements

Instagram

95k+ content views

247 content engagements

Content Management on LinkedIn for Transport Company
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Content Management on LinkedIn for Transport Company
  • Content Management on LinkedIn for Transport Company screenshot 1
  • Content Management on LinkedIn for Transport Company screenshot 2
$0 to $10000
12 weeks
Transportation & Logistics

About the company

Industry and services: Logistics ‒ Transportation and Warehousing 
Location: The UK
Objectives: Improve brand awareness and get followers on LinkedIn business page
Project status: Ongoing

What we do:
maintain content strategy 
research and create content: texts and branded media
post on LinkedIn + crosspost on Facebook 

Results in 6 months:
43k brand impressions 
1k+ content interactions
6,5 times increase in post clicks (was 319 now 2078)
153 new organic followers

Personal and Company Branding & Lead Generation on LinkedIn for Freight Broker
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Personal and Company Branding & Lead Generation on LinkedIn for Freight Broker
  • Personal and Company Branding & Lead Generation on LinkedIn for Freight Broker screenshot 1
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$0 to $10000
32 weeks
Transportation & Logistics

About the company

Industry and services: Logistics ‒ Freight Brokerage 
Location: The US
Objectives: Build a relevant business network and attract company awareness on LinkedIn, get qualified leads for further sales processing
Project status: Ongoing

What we do:
upgraded the profile
developed an ICP (ideal customer profile)
maintain LinkedIn content strategy 
create content: texts and branded media
post on LinkedIn
collect contacts of potential clients according to the ICP
create personalised outreach messages  
reach target contact out on the CEO’s behalf 
deliver interested contacts for further negotiations

Results in 4 months - lead generation:
23 marketing qualified leads
2 times growth of Social Selling Index (from 24 to 52)
2 times growth of business network on LinkedIn (from 525 to 1105 contacts)
19,8% conversion rate of invites acceptance (2,8k+ contacts invited of which 563 added)

Results in 8 months - personal brand:
17k brand impressions
224 content interactions
fully packed personal page on LinkedIn for the company’s CEO

LinkedIn Management for the Freight Forwarding Company
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LinkedIn Management for the Freight Forwarding Company
  • LinkedIn Management for the Freight Forwarding Company screenshot 1
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$0 to $10000
22 weeks
Transportation & Logistics

About the company
Industry and services: Logistics ‒ LTL/LCL, Freight Forwarding, Import/Export
Location: Ukraine 
Objectives: Attract activity on company’s LinkedIn page
Project status: Completed

What we’ve done:
maintained content strategy 
created content: texts and branded media
posted on LinkedIn + crossposted on Facebook 

Results in 3 months:
1k+ brand impressions
200+ content interactions
fully packed business page on LinkedIn

Content Management on LinkedIn for Customs Bureau
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Content Management on LinkedIn for Customs Bureau
  • Content Management on LinkedIn for Customs Bureau screenshot 1
  • Content Management on LinkedIn for Customs Bureau screenshot 2
  • Content Management on LinkedIn for Customs Bureau screenshot 3
$0 to $10000
16 weeks
Transportation & Logistics

About the company

Industry and services: Import/Export, Customs Clearance, Freight Forwarding
Location: the UK
Objectives: Drive brand awareness and followers to the new company and service
Project status: Ongoing 

What we do:
maintain content strategy 
createcontent: texts and branded media
posting on LinkedIn + crossposting on Facebook 

Results in 8 months:
41k+ brand impressions
608 content interactions
8,5 times increase in post clicks (was 71 now 608)
292 new organic follower

Addlium Reviews

5.0 28 Reviews
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Victor Fekete

Lead Generation for Horeca Accessories Producer

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Project Detail

$0 to $10000
Completed

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Review Summary

Our 2-month partnership with Addlium had a profound impact on our LinkedIn brand presence and lead generation. Addlium's services encompassed a thorough LinkedIn brand packaging strategy, optimizing both my profile and our company's page. Their expertise was demonstrated at once during the onboarding stage when they provided us with detailed profile audits.

Expanding our LinkedIn business network was a primary goal, and Addlium excelled in finding target prospects and fostering valuable connections, significantly broadening our sales pipeline. Due to their work, we got 4 leads in such a short period.

Also, thanks to their comprehensive approach, my Social Selling Index (SSI) grew by 24%. Profile optimization also boosted our brand's reach on the platform.

What was the project name that you have worked with Addlium?

Inko Horeca Accessories

Describe your project in brief

At Inko, we pride ourselves on being a leading specialist in creating exclusive accessories from leather, wood, and paper for the hospitality sector. Inspired by our visionary ideas, we offer an extensive range of professional products tailored for hotels, restaurants, and cafes (HoReCa), customized to complement each brand.

What is it about the company that you appreciate the most?

I liked the overall service delivery, especially communication and reporting.

What was it about the company that you didn't like which they should do better?

Everything was great. I had the pleasure to work with the Addlium team.

Margo N.

Professional Lead Generation Services

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Project Detail

$10001 to $50000
Completed

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Review Summary

We engaged Addlium as a third-party contractor to handle lead generation services on LinkedIn for our client. Given their status as a third-party contractor, we managed the overall process. Leveraging their well-defined procedures, they executed tasks in alignment with the agreed-upon plan. They effectively applied lead generation strategies and social selling approaches to the project, delivering satisfactory results. Our client, a CEO in the manufacturing industry, notably extended their industry-specific business network, securing more than 10 leads within three months of collaboration and conducting three successful meetings.

What was the project name that you have worked with Addlium?

Elit-web

Describe your project in brief

Our Internet marketing agency provides a full range of business promotion, marketing and advertising services, such as SEO, SMM, Google Ads.

What is it about the company that you appreciate the most?

Trasparent processes, detailed reporting and great communication skills.

What was it about the company that you didn't like which they should do better?

Nothing. We didn't notice anything that requires improvements..

Svitlana Lvitsyna

Impressive Brand Packaging and Business Network Expansion

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Project Detail

$0 to $10000
Completed

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Review Summary

Throughout our collaboration, we followed the agreed plan. Initially, they performed comprehensive profile audits. Then, they optimized my LinkedIn profile, boosting my professional image and notably enlarging my business network. They meticulously designed the corporate brand packaging for our company page, enhancing our visual representation and ensuring a strong, professional presence on LinkedIn. The business network expansion involved collecting contacts, qualifying leads, and reaching out to industry professionals. Finally, they conducted a strategic session on the next steps for implementing social selling approaches for LBI Properties.

What was the project name that you have worked with Addlium?

LBI Properties

Describe your project in brief

We turn your real estate dreams into reality and simplify your experience. We have an extensive portfolio of residential properties in Dubai that offers a variety of options for different lifestyles and budgets. Our comprehensive services cover every aspect of your property journey, ensuring a seamless and successful outcome.

What is it about the company that you appreciate the most?

They are genuine experts in their industry. They offered valuable insights into LinkedIn strategies that were previously unclear to me.

What was it about the company that you didn't like which they should do better?

I am totally happy with the provided service and results.

Olesia Nitsevych

Business Network Formation & LeadGen for Business Consulting Company

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

As an experienced business consultant, I understand the importance of crafting a professional brand on LinkedIn. That is why I opted for Addlium’s services to implement social selling approaches for my business. Thanks to their help in developing my personal professional brand on LinkedIn and forming a relevant network of contacts, my activities in the field of business consulting have experienced significant success.

Addlium assisted me with prospect collection, lead qualification, and outreach efforts. In just 2 months of cooperation with Addlium, I received 20 valuable leads and successfully conducted meetings with several of them. My network of business connections has more than doubled. These results exceeded my expectations and made a significant contribution to the development of my business.

What was the project name that you have worked with Addlium?

PinnacleAchieve Consulting

Describe your project in brief

We are an experienced business consultancy with extensive experience in various industries. Our mission is to help businesses and entrepreneurs achieve impressive results and thrive in a rapidly changing business world.

What is it about the company that you appreciate the most?

I liked how they demonstrated their professionalism in the performance of tasks.

What was it about the company that you didn't like which they should do better?

I did not find anything that negatively influenced our cooperation.

Alex Walkman

Lead Generation & Content Marketing on LinkedIn for Photo&Video Editing Company

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  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

From the very beginning, Addlium demonstrated a strong commitment to understanding our business goals and requirements. To start, they helped us define our Ideal Customer Profile, ensuring that our social selling efforts would be focused and impactful. The next step involved optimizing our LinkedIn profiles to maximize their effectiveness, resulting in a significant enhancement of my personal and professional brand.

I must also commend the team for their exceptional content marketing services. They consistently delivered engaging and relevant content on our LinkedIn pages that not only resonated with our target audience but also effectively showcased our core expertise and values.

In terms of lead generation, Addlium employed a personalized outreach strategy, utilizing meticulously crafted scripts. This approach not only generated multiple Marketing Qualified Leads (MQLs) but also ensured that our interactions with potential clients were both meaningful and productive.

What was the project name that you have worked with Addlium?

Artlook Studios | Photo&Video editing agency

Describe your project in brief

Artlook Studios provides wedding photo editing, retouching, and video montage services. Our skilled team has 10 years of experience in this industry. We work with professional wedding photographers and videographers, fashion photographers, production studios, and agencies.

What is it about the company that you appreciate the most?

The meticulous work done by Addlium in collecting a database of potential clients according to our ICP was invaluable. I would especially like to note their systematic approach and regular warm communication in chats.

What was it about the company that you didn't like which they should do better?

I have nothing to say here. Everything was good during the cooperation.

Paul Krapivin

LinkedIn Strategy for Private Financial Consultant

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

From the moment we engaged with Addlium, the experience has been truly exceptional. The team's expertise and attention to detail were evident as they meticulously optimized my LinkedIn profile according to the platform's requirements. The result was a compelling and professional representation that accurately reflected my credentials, achievements, and expertise. Within just a few weeks I noticed my profile's SSI and reach increased nearly twice. Furthermore, I got a comprehensive strategy from Addlium on how to build a trusted personal brand on LinkedIn.

What was the project name that you have worked with Addlium?

Private Banker, Investment Consultant

Describe your project in brief

I am a private banker and consultant, developer, and co-owner of several businesses. I have 25 years of work experience in the banking sector and the stock market of Ukraine and 8 years in entrepreneurship. The key areas of my activity are private banking, financial consulting, and offering investment directions and specific real estate objects for investments that we build either by ourselves or together with partners, thus reducing investors' risks to a minimum.

What is it about the company that you appreciate the most?

The seamless collaboration and transparent communication throughout the project.

What was it about the company that you didn't like which they should do better?

Nothing to say here. Only add to the statement above that Addlium's understanding of my industry and goals, combined with their strategic insights, made the entire process efficient and fruitful.

Pavlo Yakovenko

Social Selling on LinkedIn for the CRM Software Integrator

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

The detailed work on our ICP at the beginning, lead qualification and generation strategies executed by Addlium were highly effective, resulting in an expanded business network and getting leads. Throughout our collaboration we got 10+ leads. The time till the first lead was the second week of active lead gen activities. The upgraded LinkedIn profiles for both our Regional Manager and our company page increased our reach and facilitated meaningful connections.
Addlium managed the project exceptionally well, making sure everything went smoothly. They paid great attention to detail, communicated clearly, and were quick to address our needs. It's not common to find a team that's both skilled and attentive to clients, but Addlium impressed us in both aspects.

What was the project name that you have worked with Addlium?

CRMiUM

Describe your project in brief

The first and only integrator that does not impose one CRM system, but selects the one that best suits the tasks of a particular business. We select, implement, consult, and support. We solve business problems and help grow via business automation in the complex. Our services include: ✔️ selection of CRM, ERP, HRM platform ✔️ audit of the current CRM, ERP, HRM system ✔️ preparation of processes for automation ✔️ implementation of a turnkey CRM, ERP, HRM system ✔️ support and development of existing systems ✔️ outsourced administration of CRM, ERP, HRM

What is it about the company that you appreciate the most?

Their approach of creating content through interviews, including a meaningful discussion with our team, showcased their commitment to capturing what sets us apart.

What was it about the company that you didn't like which they should do better?

Nothing to mention here. We are totally satisfied with the proccess and outcomes provided by Addlium.

Sergey Efisko

Lead Generation and Social Selling Strategies for Taxi Software Company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

Addlium diligently upgraded our LinkedIn profiles, optimizing them to reflect our company's unique value proposition and expertise. The improvements were significant and enhanced our professional image among potential partners and customers. Moreover, they employed effective strategies to identify and qualify leads, connecting us with relevant contacts in our target industries. Additionally, the Addlium team provided us with a consistent content marketing strategy, which is also crucial for building a compelling image on LinkedIn.

What was the project name that you have worked with Addlium?

TaxiAdmin - Dispatch Software, Taxi System, Uber like app

Describe your project in brief

We provide a professional and comprehensive solution for taxi businesses, streamlining your operations. Our software includes: - Web dispatch/admin panel - Branded(white label) passenger app - Branded(white label) driver app

What is it about the company that you appreciate the most?

As a result of Addlium's social selling efforts, our company, and product experienced a remarkable boost in online visibility, lead generation, and overall brand awareness on LinkedIn. We got 10+ leads just in 2 months and saved lots of time for our sales team for further processing of warm contacts.

What was it about the company that you didn't like which they should do better?

I'm not sure there is anything to say - they communicated regularly, provided detailed progress reports, and made adjustments whenever necessary to optimize results.

Vitalii Matvieiev

Brand Packaging on LinkedIn for an Serial Entrepreneur & Startup Investor

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

Their approach was customized to meet our specific needs and objectives. They conducted a meticulous analysis of our industry landscape and target audience, ensuring that the content and visual elements of our LinkedIn profiles accurately reflected my vision and mission. The team's branding expertise and deep understanding of the industry led to a remarkable transformation of my personal profile. They completed all assigned tasks promptly. As a result, we obtained a fully upgraded profile (personal), along with an impressive increase of +170 warm connections on LinkedIn, of which 8 are qualified leads. Additionally, my social selling index has doubled, and our overall brand reach has experienced significant growth.

What was the project name that you have worked with Addlium?

Serial Entrepreneur & Startup Investor

Describe your project in brief

I am a visionary entrepreneur with a passion for creating business models of the future. Three facts about me: 👉 17 years of diverse entrepreneurial experience in various industries such as agriculture, e-commerce, construction, and IT. Through this experience, I have gained invaluable insights into the dynamic world of business and developed a unique skill set. 👉 7 exciting projects I am actively involved in. Through these ventures, I continuously push the boundaries of innovation and explore new frontiers. I am always seeking opportunities to collaborate with like-minded individuals and organizations who share my passion for creating a brighter future. 👉 30-day timeframe for taking your startup from concept to first sales. This rapid execution, combined with my extensive entrepreneurial experience, allows me to bring a unique perspective to every venture I undertake.

What is it about the company that you appreciate the most?

Addlium's managers excel in their communication skills, making our collaboration a true pleasure. Engaging with them instantly reveals their profound understanding and genuine passion for their work. I am impressed by the remarkable results we achieved within a relatively short timeframe.

What was it about the company that you didn't like which they should do better?

In terms of our cooperation, there are no compliances from my side.

Oleksandr Pavliukevych

Onyx Trade Got Brand Packaging and Social Selling Strategy for LinkedIn Promotion

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

As a CEO, I understand that we need to engage as many channels as possible for the growth of the company's online presence. I thought of implementing a social selling approach after I visited a webinar held by Addlium. Shortly, we opted for their service of brand packaging on LinkedIn.

The cooperation started with the onboarding phase: we had an intro call with the team, briefing and profile audits. The Addlium team prepared texts and creatives for our pages and applied all recommendations after I had approved all the materials. I want to note that the process was quick and smooth as they got into our corporate style and my personal ton of voice at once. Also, they expanded my business network with target contacts, who correspond to our company's ICP. The outcomes were not long in coming: increased SSI, profile views and posts reach.

What was the project name that you have worked with Addlium?

Onyx Trade Logistics

Describe your project in brief

Onyx Trade is an international transport and logistics company specializing in transporting goods, storing, distributing and processing all necessary transport documentation.

What is it about the company that you appreciate the most?

We received not just the brand packaging, but a clear social selling strategy for the LinkedIn channel, based on our objectives.

What was it about the company that you didn't like which they should do better?

Nothing to mention here. Every stage of our cooperation was smooths and clear.

Viktoria Skakun

Addlium helped ITTell with brand packaging and improved company visibility on Linkedin

Rating Breakdown

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  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

The transformation we witnessed on our business LinkedIn profiles was remarkable. The content and messaging were carefully created to showcase our unique value propositions and expertise in IT and telecom services. The strategic approach taken by Addlium not only enhanced our CEO assistant's personal brand but also effectively conveyed our company's strengths and offerings to the LinkedIn community. The results speak for themselves. Since implementing the brand packaging on LinkedIn, we have witnessed a significant increase in engagement, profile views and SSI. At the end of our collaboration, we got a strategic call where the team shared the further steps for LinkedIn promotion.

What was the project name that you have worked with Addlium?

ITTell

Describe your project in brief

ITTell is a reliable business communication operator specializing in providing innovative IP telephony, SIP trunking, call verification, CRM, analytics and IoT services with its own M2M equipment manufacturing. Our goal is to help companies improve their efficiency thanks to technological tools that contribute to improving the quality of service and increasing sales.

What is it about the company that you appreciate the most?

The team's dedication and commitment to excellence were evident throughout the entire process. The collaboration was smooth and seamless.

What was it about the company that you didn't like which they should do better?

Everything was excellent. We are incredibly grateful for the remarkable partnership we have had with Addlium.

Max Boyko

Addlium assisted Vodoliy Group in LinkedIn brand promotion and business network expansion

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

We opted for Addlium brand packaging service in May 2023. We shelved these tasks for a long because we lacked time and expertise in this field. To our pleasure, we got acquainted with Addlium. The team provided us with a turnkey service which included brand packaging of my personal profile and corporate page on LinkedIn + business network expansion with target contacts. They demonstrated expertise in B2B social selling and exceptional communication skills, regularly providing updates, which resulted in visible outcomes.

What was the project name that you have worked with Addlium?

Vodoliy Group

Describe your project in brief

VODOLIY Group is a group of companies engaged in the design, installation and maintenance of engineering systems and construction facilities. We provide comprehensive construction services, including general contracting, reconstruction and construction from scratch.

What is it about the company that you appreciate the most?

I like to underline their proactive approach. Also we got valuable strategy meeting at the end of ou collaboration.

What was it about the company that you didn't like which they should do better?

Nothing to complain about. Our collaboration with Addlium was excellent.

Victor Shuleshko

LinkedIn Brand Packaging and Business Network Expansion

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

First, we invested our time in comprehending our Ideal Customer Profile. This process enabled us to have a clear and well-defined target audience, which was crucial for the success of our social selling efforts. The next step involved the upgrading of my professional profile and the company's page on LinkedIn seamlessly aligned with our brand image. And the third part of Addlium's service package consisted of the expansion of my business network with valuable contacts who fit our ICP, initiating meaningful conversations and forging valuable connections on my behalf.

What was the project name that you have worked with Addlium?

Green Future

Describe your project in brief

Green Future is engaged in developing, producing and selling equipment for professional hydroponics systems. Green Future is a compact, modular professional equipment that grows environmentally friendly green vegetables, saving up to 60% of energy.

What is it about the company that you appreciate the most?

Addlium's network-building efforts were exceptional. The quality of connections they gathered was excellent.

What was it about the company that you didn't like which they should do better?

Nothing to complain about. They showed their expertise in implementing of B2B social selling strategies.

Олександр Кузнєцов

Professional Profile Branding on LinkedIn for Legal Company Team

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

Throughout our collaboration, Addlium demonstrated exceptional expertise in B2B social selling strategies, showcasing a deep understanding of our objectives and tailoring their approach accordingly. They diligently worked with our team to create a professional brand for each key member team. They provided regular progress updates, sought feedback, and promptly addressed any concerns or questions that arose during the cooperation. All of these resulted in a substantial increase in our brand awareness among the target contacts on LinkedIn. The upgraded professional profiles attracted a significant number of relevant connections, expanding our business network and creating valuable opportunities for collaboration and partnership.

What was the project name that you have worked with Addlium?

ARMADA

Describe your project in brief

ARMADA is a leading Ukrainian legal company with more than 40 highly qualified specialists in various fields of law. Our services are B2B oriented, our team specializes in legal business support.

What is it about the company that you appreciate the most?

Their dedication to professional branding and business network expansion on LinkedIn was evident throughout our partnership.

What was it about the company that you didn't like which they should do better?

Nothing negative comes to mind, everything was smooth.

Iryna Novikova

Brand Packaging and Network Expansion on LinkedIn for Furniture Company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

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Review Summary

Initially, they collaborated closely with our team to establish our Ideal Customer Profile, ensuring a clear direction for our outreach efforts. They then enhanced my personal profile and optimized our company's LinkedIn business page, delivering all the necessary content for an impactful online presence. Concurrently, they supported us in building a targeted contact list based on the defined ICP and initiated engaging conversations with these prospects through compelling messages.

What was the project name that you have worked with Addlium?

TENTONI

Describe your project in brief

TENTONI provides modern custom-made furniture on the Ukrainian market for over 11 years. In 2008, our first workshop was opened. During this time, we have grown into a company with our production workshop, modern equipment and a staff of professionals. We specialise in manufacturing custom-made furniture in Kyiv for home, office and shopping areas.

What is it about the company that you appreciate the most?

Strategic insights and expertise that have driven remarkable results.

What was it about the company that you didn't like which they should do better?

Nothing, Addlium demonstrated a deep understanding of our objectives and requirements.