Top Digital Marketing Agencies

Are you looking for the best digital marketing agencies? Many firms believe outsourcing digital marketing services is a good idea rather than having an in-house team. But the question is how to find a digital marketing agency for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. Here is a list of the best digital marketing companies with client reviews and ratings. The top digital marketing agencies below provide outstanding marketing solutions to global clients.

Top Digital Marketing Companies

List of the Best Digital Marketing Agencies

  • Dot Com Infoway

    Making the Mobile & Web work for businesses

    Dot Com Infoway is a globally recognized mobile app development and marketing company offering a bouquet of cutting-edge services. With over 20+ years of industry experience in the IT, we know exactly what it takes to create an engaging mobile application that connects with the hearts and mind of your audience. We h ... learn more about Dot Com Infoway

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    < $25/hr
    50 - 249
    2000
    India, United States
  • Sam Web Studio

    WEB| MOBILE| BRANDING

    SAM Web Studio is an approachable and high performing web development, software development, mobile application development & digital marketing company in India, with a passion for making websites work for businesses and organizations. We are committed to providing (search engine optimization) SEO services, as well ... learn more about Sam Web Studio

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    $25 - $49/hr
    10 - 49
    2012
    India
  • Plan Z

    Creative Superheroes

    Plan Z is a full-service agency busy designing beautiful digital products, brands and experiences. Creative superheroes providing creative solutions to businesses, startups or enterprises. We are a group of clever people in Karachi, Dubai, Kiel & San Francisco using brains and fancy machines to create brands, produ ... learn more about Plan Z

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    $150 - $199/hr
    2 - 9
    2015
    Pakistan, United States
  • Mobio

    Mobile User Acquisition Agency.

    Every month the company is acquiring more than 5 million quality installs for the clients all over the world. Each acquisition is a result of well-organized business processes and work of the experienced team of 50 people: traffic and account managers, designers and analysts. Mobio is connecting audience with a wide ... learn more about Mobio

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    $25 - $49/hr
    50 - 249
    2013
    Russia
  • Alakmalak Technologies

    Your Reliable Growth Partner

    Alakmalak Technologies was founded in the year 2006, which specializes in web design & development, eCommerce development, Web Application, Custom Development, and SEO service. We never let you pay more than you need, or give less attention than you deserve. It is privately funded, do not rely on venture capital an ... learn more about Alakmalak Technologies

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    $25 - $49/hr
    50 - 249
    2006
    India
  • Local SEO Work

    Digital Marketing , Web Development & SEO Company

    Local SEO Work is reputed digital marketing, web development & seo agency in India. We help to startup and growing businesses to make their presence online by our web development, digital marketing service & seo services, with the extensive experience it has served hundreds of local and global clients acro ... learn more about Local SEO Work

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    NA
    10 - 49
    2012
    India
  • Split Reef

    Web Design + SEO + Mobile App Development

    Split Reef is a modern, results-driven digital organization always ready to support clients in their search for digital supremacy. Our offices are located in Columbus, Ohio and Jacksonville, Florida. Split Reef assumes full ownership of most client’s digital needs, thereby allowing them to focus on core business ... learn more about Split Reef

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    $50 - $99/hr
    10 - 49
    2019
    United States
  • Rocket CRO Lab

    Conversion Rate Optimization/Digital marketing

    Rocket CRO Lab is a performance Digital Marketing agency focusing on Paid ads, email marketing automation and Conversion Rate Optimization. We work with 7-8 figures eCommerce brands and SaaS companies helping them increase AOV and cut the marketing costs by analyzing your business and finding the &# ... learn more about Rocket CRO Lab

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    $25 - $49/hr
    2 - 9
    2016
    Ukraine
  • Active Business Growth

    SEO, PPC & Digital Marketing For Local Businesses

    Active Business growth is a digital marketing company that focuses on SEO & PPC service for local businesses. We specialize in helping businesses with multiple locations gain more digital traffic to their site and more foot traffic to each of their physical locations. Leads, conversions, and sales are our specialty ... learn more about Active Business Growth

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    NA
    2 - 9
    2018
    Canada
  • Dintellects Solutions is one of the top digital marketing agencies in India. We're a premier inbound marketing agency with packages based on a result-oriented approach. Get a wide range of effective, result-oriented strategies to build your brand online. We deliver the best possible output for our clients and ... learn more about Dintellects Solutions Private Limited

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    < $25/hr
    10 - 49
    2017
    India
  • GrowMy.Tech

    Interim Growth Manager for Your Software Company

    GrowMy.Tech enables small software development companies from the CEE region to transform into skyrocketing brands 🚀🚀🚀.    GrowMy.Tech will help your software company kick-off marketing and sales processes to get a predictive stream of sales leads. Let’s take the first big step forward.&n ... learn more about GrowMy.Tech

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    $25 - $49/hr
    Freelancer
    2020
    Poland
  • Ally Digital Media was started in 2013 inspired by the vision of Shri. Narendra Modi of Digital India. We are 360-degree and a full-service digital marketing company that specializes in SEO, digital sales, graphic designing, website designing, CMS & mobile app development. Our relentless passion is to make life eas ... learn more about Ally Digital Media

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    $25 - $49/hr
    10 - 49
    2013
    India
  • ORBIS Production

    Multi-Award-Winning Video Production Company

    ORBIS Production is a Multi-Award-Winning Full-Service Creative Video Production Company. With over 14 years of experience in high-performance production, we undertake all kinds of complex projects in the entire marketing communications field. We help our customers to strengthen their brand concept and create an ... learn more about ORBIS Production

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    $100 - $149/hr
    50 - 249
    2009
    Italy
  • Odyssey New Media

    A team of enthusiastic & dedicated digital experts

    Odyssey New Media consists of a dedicated team of digital experts who can skillfully implement the latest and best techniques in the digital world to create positive results such as being number one on Google, having a new conversion driven website that looks perfect, having a really high ROI with PPC advertising, and ... learn more about Odyssey New Media

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    NA
    10 - 49
    2010
    United Kingdom
  • MSN Global IT Solutions

    Visibility Connectivity Branding

    'MSN global is no doubt 1 stop shop for IT and digital works. After US and UAE company moved to Pakistan (Home Town) with an idea to digitalize its own people and make Technology available for its people handy and cost effective. The reason why MSN global is extremely successful in first trimester of its launch in ... learn more about MSN Global IT Solutions

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    NA
    50 - 249
    0
    Pakistan
  • Empty Desk Solutions

    Social Media Marketing For Small Businesses

    Brittany Hardy, Owner Brittany Hardy is the Owner of Empty Desk Solutions, a boutique marketing company located in Port Moody B.C. Brittany is passionate about helping small businesses achieve their growth goals with marketing solutions that are both effective and affordable. After many years of working i ... learn more about Empty Desk Solutions

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    $50 - $99/hr
    2 - 9
    2014
    Canada
  • Nettechnocrats IT Services Pvt. ltd

    Work with World Best Digital Marketers

    Nettechnocrats is one of the fastest-growing digital marketing agencies listed in Top Leading Marketing and Advertising Agencies in India 2019 by Reputed Review and Rating portals. Nettechnocrats offers best-in-class Search Engine Optimization(SEO), Social Media Optimization (SMO), Search Engine Marketin ... learn more about Nettechnocrats IT Services Pvt. ltd

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    < $25/hr
    50 - 249
    2012
    India, Australia
  • Welby Consulting

    The Future of Digital

    Grant Higginson is a shitty person Our team consists of a combination of marketing, advertising, sales and tech experts. They work together seamlessly, combining their real-world expertise to help you understand your customers through data and connect with them through unforgettable creative. We're doers, not theor ... learn more about Welby Consulting

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    $100 - $149/hr
    2 - 9
    2015
    Canada
  • Pixelmarketo

    Wide range of designing & development

    We are among the fastest growing company into Development universe globally. Over the years we have been helping our clients in planning & executing the Development strategies that drive growth to their business. Right from web designing, web & app development to digital marketing, we as a team of professionals ... learn more about Pixelmarketo

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    $25 - $49/hr
    10 - 49
    2016
    India
  • Treehack Technology

    Hacking the Digital Era

    Treehack is one of the fastest-growing digital marketing agency. We translate your business goals into marketing strategies and campaigns for the digital age, implementing and optimizing campaigns for search engines, display networks, social media, video platforms, and digital assistants. A team of young passionate peo ... learn more about Treehack Technology

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    NA
    2 - 9
    2017
    India
  • FlyNaut LLC

    Your Digital Partner

    Flynaut is an award-winning digital agency specializing in helping companies across the globe through web & mobile app development. With over 200+ successful projects so far and 17+ years of experience in the industry, we take immense pride in being the only app development and consulting firm designed explici ... learn more about FlyNaut LLC

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    $50 - $99/hr
    50 - 249
    2004
    United States, Canada
  • Marvel Marketing

    Envision Your Growth! SEO and Website Design

    Marvel Marketing is a full-service Web Design and SEO digital marketing agency based in Calgary, AB, Canada. Our focus is on getting our clients a strong online presence with a user-friendly and brand-recognized website, along with proven and well-executed SEO campaigns that result in their website being found by consu ... learn more about Marvel Marketing

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    $100 - $149/hr
    2 - 9
    2014
    Canada
  • Seattle Organic SEO

    Seattle's Top SEO Agency

    Seattle Organic SEO (SOS) is the Top Search Engine Optimization firm based in the Seattle, Washington. Our team has a significant number of years helping companies of all sizes optimize their businesses to take full advantage of the dynamically changing digital marketing world.  We've helped companie ... learn more about Seattle Organic SEO

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    $150 - $199/hr
    2 - 9
    2010
    United States
  • Bossar

    Email Marketing Agency for Shopify Stores

    Bossar is an Email Marketing Agency focused on delivering extra revenue for ecommerce stores. Our approach is “Less, but better”. Unlike other email marketing agencies, we only work with Klaviyo and only for ecommerce stores, which allows us to concentrate on one thing and become better at it day by ... learn more about Bossar

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    $25 - $49/hr
    2 - 9
    2017
    Ukraine
  • The Bureau Of Small Projects

    Big Brand Experience for small businesses

    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and Nonprofits. The Smartest People In The World Work With The Bureau Of Small Projects. Literally rocket scientists and brain surgeons: Bill Nye, The Science Guy (CEO of the Planetary Society), Stanford University, Blackrock Neurotec ... learn more about The Bureau Of Small Projects

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    $150 - $199/hr
    10 - 49
    2010
    United States
  • webdew

    Let's put your ideas into motion with videos!

    Being one of the leading Video production companies, webdew covers a full-service Video production process starting from Conceptualizing > Script Writing > Storyboarding > Animation > Voice Over > Delivery. Besides, webdew is one of the leading HubSpot Diamond Partner Agency housing certified experts ... learn more about webdew

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    $25 - $49/hr
    10 - 49
    2016
    Canada, United States
  • Abhi Content Writer

    The Best Content Writing Company in Kolkata

    Abhi Content Writer was founded by Abhishek Chatterjee in 2012 along with 4 juniors from Techno India Salt Lake Campus at a tiny space in Karunamoyee, Salt Lake. Over the last 7 years, through arduous and out-and-out committed service, it is currently the most popular content writing company in Kolkata.  The jo ... learn more about Abhi Content Writer

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    < $25/hr
    10 - 49
    2012
    India
  • We are the Best Web Designing & Digital Marketing Company in India having its base at Indore. We have a dedicated and excellent management and expert team at operations. Our founders have almost a decade of experience in IT & Marketing field. We are working in many verticals like Finance, Education, Travel, Log ... learn more about Harshman Digitalastic Services Pvt. Ltd.

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    $25 - $49/hr
    2 - 9
    2018
    India
  • Omni Agency

    Brand Story Telling Through Website Desi

    A beautiful, responsive and user-friendly website that brings your brand to life is crucial to a successful online presence. Your website is one of the core foundations of your online operations. It helps build credibility for your business, showcases your brand, and educates future clients about your product or servic ... learn more about Omni Agency

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    $50 - $99/hr
    10 - 49
    2018
    Canada
  • Zorka.Agency

    Influencer and Performance Marketing Agency

    Smart. Efficient. Worldwide Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.​ ​ At Zorka.Agency, we treat our clients as our partners. Having global experience in digital marketing, we dig rig ... learn more about Zorka.Agency

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    $50 - $99/hr
    50 - 249
    2014
    Cyprus
  • DigitalMise

    Digital Marketing Agency

    Digitalmise is a top-notch digital marketing and website development agency, offering results-driven services for search engine marketing (SEO & PPC). Our vision is to boost the visibility of the website over the different digital channels to get the best ROI of your business with the help of our certified marketin ... learn more about DigitalMise

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    NA
    10 - 49
    2019
    India, United Arab Emirates
  • Marketer Rashed

    Digital Marketing Agency In Bangladesh.

    Marketer Rashed LLC is one of the Best Digital Marketing Agency In Bangladesh. And it comes from a person's name that's usually called Rashed Miah. Rashed Miah is a Digital Marketer, that's why he made his digital marketing company by the name Marketer Rashed. Marketer Rashed is also one o ... learn more about Marketer Rashed

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    $25 - $49/hr
    10 - 49
    2016
    Bangladesh
  • ACUITY SOFTWARE SERVICES PVT. LTD.

    Expert in Mobile App Web Development & Digital MKT

    Hire our Expert Designers/Developers for Your Website, Online E-Commerce Store, Mobile App, UI/UX Design, Payment Gateway Integrations, SEO/SMM, Digital Marketing etc. Acuity Software Services Pvt.Ltd is a Top Rated IT Service provider by AmbitionBox and also a ISO 9001 & 27001 certified global IT solutions provide ... learn more about ACUITY SOFTWARE SERVICES PVT. LTD.

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    $25 - $49/hr
    50 - 249
    2005
    India
  • Go Fish Digital

    Word Of Mouth Is Digital

    Go Fish Digital is a full-service digital agency with offices in Washington D.C. and Raleigh, NC.  We specialize in technical search engine optimization (SEO), creative link building campaigns, online reputation management (ORM), website design/development, influencer marketing, and more. We work with clients i ... learn more about Go Fish Digital

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    $100 - $149/hr
    50 - 249
    2005
    United States
  • Softcrust

    Digital Marketing Agency

    We are digital marketing agency helping businesses to improve their growth and sale by applying our years of experience and the latest techniques.

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    $25 - $49/hr
    10 - 49
    2018
    Pakistan
  • Relevant Search Media

    Relevant Digital Marketing Partners

    Relevant search Media is all about relevant business traffic. As a Digital marketing company, what we do isn’t just only technical work, but we make sure that your business revenue is increased, and your business is ranked on the first page of Google. Our tight knit team makes sure we are delivering best results. ... learn more about Relevant Search Media

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    $25 - $49/hr
    10 - 49
    2021
    India
  • Kipragno Technologies

    Your Digital Partner

    We at Kipragno believe in improving the world using technology. We work with Startups, Small/Large Companies as well as Individuals to bring Ideas into Reality, We’re helping hands to offer the best IT Solutions with increased productivity & greater insights. Creating solutions to make your Business & Wor ... learn more about Kipragno Technologies

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    < $25/hr
    2 - 9
    2020
    India
  • B2C Info Solutions

    Bringing Innovations In Technology

    B2C Info Solutions is a premium digital technology company that provides end-to-end product engineering services. We leverage the power of experience design, cutting-edge engineering and cloud to build disruptive web and mobile applications and enable digital transformation for businesses. We practice Agile met ... learn more about B2C Info Solutions

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    < $25/hr
    50 - 249
    2012
    India
  • Ecomsolver is a fast growing  E-Commerce Web & App Development company with a goal to deliver the best and quality services to our client within budget. Company is situated in Jaipur, India, providing all support and services in custom E-Commerce Website development (web and mobile based projects). Ecomsolv ... learn more about Ecomsolver Private Limited

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    < $25/hr
    10 - 49
    2013
    India
  • Hitz Digital Marketing

    Move Forward with Hitz Digital Marketing

    Hitz Digital Marketing is a leading full-service Digital Marketing Marketing Agency. Based in the Ahmedabad, India, we work closely with top brands and companies. We'll help you hatch a plan for success that integrates all channels with correlating creative and a single, cohesive message to your ... learn more about Hitz Digital Marketing

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    NA
    2 - 9
    2015
    India
  • Zoptal Solutions Pvt. Ltd.

    Full Cycle Mobile and Web Development Solutions

    Zoptal Solutions Pvt. Ltd. full-cycle mobile and web solutions the leading and emerging IT Software Development Company interested in offering design, development, branding, strategy consulting digital agency services to individual clients and small business owners. We have delivered over 100 solutions covering 4 verti ... learn more about Zoptal Solutions Pvt. Ltd.

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    $25 - $49/hr
    10 - 49
    2016
    India
  • Specscale

    Web Development and Design Company

    SpecScale is a modern technology based web development and online marketing service solution company recited in India. SpecScale is India’s leading IT services company. We are dealing in web development, web application design, maintenance, support services including the flexibility of engagement models & the ... learn more about Specscale

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    < $25/hr
    10 - 49
    2015
    India, United States
  • LanternSol

    We Design, Develop and Optimize Websites

    We've helped 1000's of clients process over $50,000,000 in e-commerce sales.  Get in touch to find out how we can help!

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    $100 - $149/hr
    2 - 9
    2015
    United States
  • shinescript

    Digital Marketing Company In Pune

    Shinescript is a leading digital marketing and web designing company , we offer the best solutions to increase your online presence on the online media.  , we have a group of active and young enthusiasts working together to fulfill the requirements of our customers in the area of Web Development, ,  ... learn more about shinescript

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    NA
    2 - 9
    2018
    India
  • Digital Business Engine

    Bringing your thoughts to web

    Since its inception, Digital Business Engine aimed to provide complete Web Solutions for Startups Business, Small & Medium Scale Enterprises to bring them on the www in an adequate manner. With the passage of time, we started offering almost all set of solutions to business owners from Website Development to proces ... learn more about Digital Business Engine

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    < $25/hr
    2 - 9
    2014
    India
  • My Digital Crown

    Digital Marketing Company

    MYDigital Crown was started by two entrepreneur who believe in the power of digital marketing ,Social Media ,and are redefining the standards of delivery in the Digital Market. The Company MyDigital Crown based in Mumbai As Top Digital Marketing Company providing a full-service digital marketing agency that have bee ... learn more about My Digital Crown

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    < $25/hr
    2 - 9
    2017
    India
  • BEEZ Marketing Agency

    Bridging between Businesses and People

    BEEZ Marketing Agency (BMA)  is a full service digital marketing agency offering, custom website designs optimized to improve ranking on search engines locally and nationwide. Beez Marketing Agency also provides branding and direct response marketing on social media, and Google, and Bing.  Beez creates resona ... learn more about BEEZ Marketing Agency

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    $50 - $99/hr
    2 - 9
    2017
    United States
  • We are tech partners to various growing Startups as well as to Enterprises. We drive ROI for growing companies in providing cutting edge product development by using latest and fast technologies. We' ve worked with companies like Samsung, Forbes, DDB Mudra, Sparsh Tv, Tanishq(Tata Group) many other global companies ... learn more about Roars Technologies Pvt. Ltd.

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    < $25/hr
    10 - 49
    2005
    India, Canada
  • Toffyjar Digital

    Your own Digital marketing team

    Digital Marketing is complicated. Toffyjar helps your customers find you at your cost.  Toffyjar Digital eases your business growth by taking care of the digital services you want. Without the hassle of hiring, setting up infrastructure or training anyone. At our Digital marketing agency, Pay only for the exper ... learn more about Toffyjar Digital

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    < $25/hr
    10 - 49
    2017
    India
  • Geoxis is a software development company that has set new and higher quality standard for services. As a leader in SEO, web design, ecommerce, website conversion, and Internet marketing services, our firm prides ourselves on driving traffic, converting visitors, and measuring effectiveness to ultimately deliver re ... learn more about Geoxis iHub Pvt Ltd

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    $25 - $49/hr
    2 - 9
    2019
    India
  • Authority Solutions®

    Houston SEO Services Company of SEO Experts

    Authority Solutions® is an integrity-driven digital marketing agency that offers internet marketing services, with a focus on SEO and web design that work together to produce synergistic results. More than a standalone SEO company or website design company, we offer comprehensive internet marketing strategies that ... learn more about Authority Solutions®

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    < $25/hr
    10 - 49
    2014
    United States
  • Konvert Klicks Private Limited

    Konvert Klicks - Your Digital Marketing Partner

    Our digital marketing work speaks for itself. We deliver satisfactory custom-tailored digital marketing services to each and every one of our clients — big, medium or small. The company believes in helping and delivering growth to new startups and exiting business. With over 94% retention rate in last 6 s ... learn more about Konvert Klicks Private Limited

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    $25 - $49/hr
    2 - 9
    2015
    India
  • SEO 101

    The Best SEO Consulting Agency For Startups

    Let us grow your startup... In our combined 20+ years as SEO consultants, we’ve worked with hundreds of brands in all aspects of search engine optimization and understand how brands operate, what deliverables are expected, in what time frame and at what level of certainty. We have found our skill, experienc ... learn more about SEO 101

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    NA
    2 - 9
    2014
    United States

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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