We are a Content Marketing-Driven Digital Marketing Agency, and we help brands find true north with our agile strategies. We’re not chair potatoes killing time from 10 to 7. We are a crazy bunch of passionate thinkers and creators with a give-your-best mentality, always planning to drop creative bombs and missiles one can’t resist hearing. Notably, we had the privilege of working with prominent brands such as Times of India, PayTabs, Yatra, Hero Fincorp, HDFC Ergo General Insurance, Oyo, Big Basket, Boston Consulting Group, Sterlite, Magic Bricks, and many more.
They were easy to work with, deadlines were clear and mostly on track
Dylan Halliday , Director at Halliday Consulting
Justwords delivered targeted digital campaigns for Subliminal Story Art with clear communication
Matt Borget , Marketing Director at New Road Behaviour Health
They worked independently and delivered exactly what our team needed, on time
Claire Hollenbeck , CEO | Cofounder at AlchemyK12 at AlchemyK12
The team is both friendly and knowledgeable
Jason Karadeema , General Manager driving customer satisfaction and operational excellence. at SAKAEM Logistics, LLC
I'm absolutely delighted about every aspect of working with Justwords
Max Rosen , Chief Executive Officer at Indigo Productions
What Users Like The Most
When I collaborated with US service providers, I encountered a deficiency in communication. In addition, I wasn't happy with the service I received from them. When I contrast them with Justwords, I can really see the improvement. Justwords communicates well and responds to us on a regular basis, explaining circumstances. I'm already seeing fantastic benefits as a consequence of it.
What sets Justwords Consultants apart is their exceptional combination of expert content creation, data-driven SEO strategies, and unwavering commitment to client success, delivering comprehensive and results-driven digital marketing solutions that consistently outperform the competition.
What impressed us the most was their industry expertise and commitment to our success. They worked closely with us to understand our business objectives and created a Content Marketing strategy to meet our needs.
What Users Like The Least
Our main objective is to provides us with Content Marketing services , so I would like to see more improvement in that regard. That's the main point of our collaboration.
They were easy to work with, deadlines were clear and mostly on track
We partnered with Justwords 18 months ago after our previous agency struggled to create content that resonated with both individuals facing addiction and their families.
Justwords supported Wasatch Crest Treatment with a content marketing plan tailored to addition recovery and behaviour health. Their work Included SEO driven strategy, landing page creation, and blog content aligned with HIPAA compliant messaging. Within six months, organic traffic and key word rankings improved and the center saw more qualified inquires. The Justwords team was responsive, proactive and delivered with transparency, giving the clients a clear picture of performance and next steps.
What was the project name that you have worked with Justwords Consultants?
Content Marketing Partner For Healthcare
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords supported Wasatch Crest Treatment with a content marketing plan tailored to addition recovery and behaviour health. Their work Included SEO driven strategy, landing page creation, and blog content aligned with HIPAA compliant messaging. Within six months, organic traffic and key word rankings improved and the center saw more qualified inquires. The Justwords team was responsive, proactive and delivered with transparency, giving the clients a clear picture of performance and next steps.
What is it about the company that you appreciate the most?
They had a clear focus on what the content was actually doing, not just what was being published, what I liked most was how consistently tracked performance and gave us straightforwad feedback
What was it about the company that you didn't like which they should do better?
Honestly, nothing major comes to my mind
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Healthcare & Medical
Matt Borget, Marketing Director at New Road Behaviour Health
Posted 7 months ago
Justwords delivered targeted digital campaigns for Subliminal Story Art with clear communication
The project involved partnering with Justwords to develop and execute a series of digital marketing campaigns aimed at promoting Subliminal Story Art, an artistic venture focused on unique, narrative-driven artwork. The goal was to increase brand visibility, engage the right audience, and drive meaningful interactions through tailored strategies. Justwords crafted a comprehensive plan that included audience segmentation, content creation, social media campaigns, and performance tracking. Their team delivered campaigns that resonated with our target demographic, leveraging clear communication and flexible adjustments to optimize results. Key outcomes included improved audience reach, higher engagement rates, and consistent performance over time, all achieved with minimal oversight and a streamlined process. Justwords’ ability to blend strategic insight with hands-on execution made this project a success, establishing a strong digital presence for Subliminal Story Art
What was the project name that you have worked with Justwords Consultants?
Content Marketing partner for Health care
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
We've had a solid experience working with Justwords for digital marketing services. They’re easy to communicate with, flexible, and know how to get things done without overcomplicating the process. Their team helped us shape campaigns that actually reached the right audience and performed well over time. It’s been great having a team that brings both strategy and execution to the table without constant hand-holding. Would definitely recommend them if you're looking for a reliable digital partner
What is it about the company that you appreciate the most?
I liked Justwords Consultants' ability to combine strategic insight with hands-on execution, delivering targeted campaigns that reached the right audience with clear communication and minimal need for oversight
What was it about the company that you didn't like which they should do better?
Nothing was wrong with Their consultant as they nice and professional
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Healthcare & Medical
Claire Hollenbeck, CEO | Cofounder at AlchemyK12
Posted 7 months ago
They worked independently and delivered exactly what our team needed, on time
ASCD provides professional learning and resources for educators, from teachers to school leaders to support them throughout their careers.
ASCD brought in Justwords to strengthen its educator-facing content strategy.
The team audited existing materials, refreshed key product pages, and developed SEO aligned blog posts targeting educators at different levels. The engagement helped streamline user journeys, align internal messaging, and improve organic traffic to priority sections of the site. Justwords communicated clearly, adjusted to timeline changes and provided ongoing content recommendation.
What was the project name that you have worked with Justwords Consultants?
Content Marketing For Education
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
ASCD brought in Justwords to strengthen its educator-facing content strategy.
The team audited existing materials, refreshed key product pages, and developed SEO aligned blog posts targeting educators at different levels. The engagement helped streamline user journeys, align internal messaging, and improve organic traffic to priority sections of the site. Justwords communicated clearly, adjusted to timeline changes and provided ongoing content recommendation
What is it about the company that you appreciate the most?
They did not need constant direction. Once they understood the goals, they worked independently and came back with thoughtful, well structured, actionable plan. They gave us time to focus on other parts of the work, which I appreciated
What was it about the company that you didn't like which they should do better?
NOTHING
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Information Technology
Jason Karadeema, General Manager driving customer satisfaction and operational excellence. at SAKAEM Logistics, LLC
Posted 11 months ago
The team is both friendly and knowledgeable
What I like about Justwords is that they do not work like a typical agency. They work as an extension of our marketing team. Their responsiveness to challenges is commendable—they quickly address any issues that arise and use those experiences as learning opportunities. The team is both friendly and knowledgeable, ensuring that expertise drives every project. Importantly, all strategies and implementations are always overseen by seasoned SEO professionals, rather than being relegated to junior staff. They also have a solid content marketing team, which is always a plus. Justwords delivers personalised service – and that is the best part.
What was the project name that you have worked with Justwords Consultants?
Content Marketing for a transportation firm
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Our project was uploaded on Asana and that helped both teams work a lot better. If there were any errors we found, they were fixed very quickly. The team is very responsible.
What is it about the company that you appreciate the most?
Their responsiveness to challenges is commendable—they quickly address any issues that arise and use those experiences as learning opportunities. The team is both friendly and knowledgeable, ensuring that expertise drives every project.
What was it about the company that you didn't like which they should do better?
There was an account manager in between who kept forgetting things, but that has been sorted out.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Transportation & Logistics
Michael Opera, Vice President of Marketing at Power Digital Marketing
Posted 11 months ago
Justwords Consultants consistently over-delivers on content quality.
Justwords Consultants expertise in content marketing and SEO complements our comprehensive digital marketing services, allowing us to provide clients with a holistic and data-driven approach to their online presence. Together, our teams collaborate seamlessly to deliver exceptional results, ensuring that our clients receive the highest level of service and achieve their digital marketing goals. We've found tremendous success with the projects we've partnered with Justwords Consultants on. Justwords Consultants consistently over-delivered on content quality and improving keyword rankings.
What was the project name that you have worked with Justwords Consultants?
Content Marketing & SEO for Power Digital Marketing
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords Consultants provides ongoing content marketing and SEO services for a Power Digital. The company's goal is to enhance their client offerings.
What is it about the company that you appreciate the most?
What sets Justwords Consultants apart is their exceptional combination of expert content creation, data-driven SEO strategies, and unwavering commitment to client success, delivering comprehensive and results-driven digital marketing solutions that consistently outperform the competition.
What was it about the company that you didn't like which they should do better?
Nothing
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Advertising & Marketing
Max Rosen, Chief Executive Officer at Indigo Productions
Posted 11 months ago
I'm absolutely delighted about every aspect of working with Justwords
Justwords is a genius, he continually comes up with brilliant SEO and marketing ideas that result in fantastic rankings, greatly increased traffic, and a steady flow of great leads. What more can you ask for? Then it's up to us to close the deals and make the clients happy... but for us that's the easy part, Justwords manages to get SEO results that seem, frankly, 'impossible.' But they do it time and time again. Super happy with their work!
What was the project name that you have worked with Justwords Consultants?
SEO for Video Production Company
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords is responsible for creating SEO and marketing strategies to increase the client's web traffic.
What is it about the company that you appreciate the most?
Justwords provides greater insights into how Google works than anyone else. Plus a willingness to experiment with different techniques until a solution is reached.
What was it about the company that you didn't like which they should do better?
Nope. I'm absolutely delighted about every aspect of working with Justwords
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Media
Eric Smith, President, Smith Media Group Inc at Smith Media Group Inc
Posted 11 months ago
Justwords exceeded our expectations in every way.
They provided regular reports on our website performance and addressed any issues promptly. Key deliverables included improved search engine rankings, increased organic traffic and higher conversion rates. Justwords met all deadlines and was responsive to our needs. Their project management was impressive, and they kept us informed throughout the entire process. They went above and beyond to make sure our goals were met.
What was the project name that you have worked with Justwords Consultants?
Content Marketing for Media Company
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
What impressed us the most was their industry expertise and commitment to our success. They worked closely with us to understand our business objectives and created a Content Marketing strategy to meet our needs.
What was it about the company that you didn't like which they should do better?
We cannot think of any areas for improvement.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Advertising & Marketing
Steve Nelligan, Owner & CEO, U.S. Transport, Inc. at US Transport
Posted 11 months ago
Whenever I want to change something on the website, they contact me right away.
We needed help with Content Marketing services.
Justwords provides us with Content Marketing services. Even though they are in India and I am in the US, they get in touch with me as soon as I wish to make changes to the website. Everything functions well overall. Email and Google Meet are how we communicate. They also employ a reporting program that I can view all the metrics on, but I can't recall the name of it.
What was the project name that you have worked with Justwords Consultants?
Content Marketing Services for Transportation Company
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords Consultants provides Content Marketing services for a Transportation company.
What is it about the company that you appreciate the most?
When I collaborated with US service providers, I encountered a deficiency in communication. In addition, I wasn't happy with the service I received from them. When I contrast them with Justwords, I can really see the improvement. Justwords communicates well and responds to us on a regular basis, explaining circumstances. I'm already seeing fantastic benefits as a consequence of it.
What was it about the company that you didn't like which they should do better?
Our main objective is to provides us with Content Marketing services , so I would like to see more improvement in that regard. That's the main point of our collaboration.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$0 to $10000
Completed
Transportation & Logistics
John H, Senior Executive at AFR Furniture Rental
Posted on Aug 14, 2024
The ease of communication, responsiveness, and creativity are the most impressive
When we initially started, we focused on Content Marketing. They bring excellent suggestions to the table in order to help us meet our monthly goals. It’s nice to work with a team that is good with both short and long term strategy.
What was the project name that you have worked with Justwords Consultants?
Content Marketing & SEO for Instrumentation Manufacturer
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords provides ongoing content marketing services to an instrumentation manufacturer. They write content for the site to help with organic SEO.
What is it about the company that you appreciate the most?
The ease of communication, responsiveness, and creativity are the most impressive. They take a client-focused approach and it’s clear that they tailor their approach to each individual client.
What was it about the company that you didn't like which they should do better?
Right now, there’s nothing they could improve on.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$50001 to $200000
Completed
Manufacturing
Samer Kuraishi, President - The ONE Street Company at The ONE Street Company
Posted on May 29, 2024
Their content included high quality design and development that many content teams don't offer.
Justwords created a content strategy plan that offered blog design recommendations. This led to keyword research and a project plan that the team executed on, finding opportunities that allowed us to rank quickly. The content was also particularly high quality.
What was the project name that you have worked with Justwords Consultants?
Content Marketing for Real Estate Firm
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords created a content strategy plan and did keyword research, technical SEO, and project management for a real estate firm. They aim to improve the client's organic rankings for competitive terms.
What is it about the company that you appreciate the most?
Their content included high quality design and development that many content teams don't offer
What was it about the company that you didn't like which they should do better?
Nothing, They are doing pretty well
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$50001 to $200000
Completed
Real Estate
Grzegorz Mlynarczyk, CEO & co-founder Software Mind | Ailleron | Amnaqus Ventures | WebSoft at Software Mind
Posted on May 28, 2024
They were always attentive, helpful, and responsive throughout the project, just as they were at the
Justwords provided regular audits of our website and made recommendations to improve SEO. While I was involved in this, the majority of my work with Justwords was focused on cleaning up our blog articles to better represent our current offerings and to drive organic traffic to our site through the blog. Originally, we started with reviewing the blog articles to determine content gaps and opportunities. We also updated some articles at that point, but the majority of our focus was on creating new content.
Justwords is always great to work with! They're attentive, detailed, receptive, and helpful. They provided monthly reports for all of our ongoing projects and were quick to dig into anything that we want to explore.
What was the project name that you have worked with Justwords Consultants?
Content Marketing & SEO Services for Software Company
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords was responsible for a software company's SEO and content marketing. Their service included auditing blog content and increasing organic traffic from -12%
What is it about the company that you appreciate the most?
Justwords is just a great team to work with. Their SEO knowledge has helped us take our content to another level. I truly looked at them as part of our team.
What was it about the company that you didn't like which they should do better?
Nothing in particular
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$0 to $10000
Completed
Information Technology
ARIJIT BASU, Chairman HDB Financial Services Ltd., Non Executive Director Prudential plc, Former MD SBI at Prudential plc
Posted on May 28, 2024
Their willingness to be flexible to the changing needs of our team was impressive.
In the first month, they conducted seed keyword research, a competitive keyword gap analysis, an enterprise-level technical SEO audit, a website audit, and a web content audit. These initial steps laid a solid foundation for the subsequent optimization work.
From the second month onwards, they implemented the findings from the site audit, optimized web content, performed a competitive backlink audit, and optimized our blog content. They also conducted a parameters and deadweight audit to streamline our site further.
The results were impressive. We saw notable improvements in technical SEO and a significant boost in our keyword rankings for over 60 keywords. Additionally, they created and activated a robust content strategy centered around product-specific keywords, enhancing our site's relevance and authority.
What was the project name that you have worked with Justwords Consultants?
SEO for Financial Services Company
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwordsprovided SEO services for a financial services company. Their thorough work included competitor analysis, keyword research, SEO audits, content optimization, Google Analytics audit, and rank tracking.
What is it about the company that you appreciate the most?
Their willingness to be flexible to the changing needs of our team was impressive, finding ways to always say yes when we had a shift in scope or wanted to adapt our deliverable targets each month. Very accommodating and genuinely excited to learn about our product, improve our content performance, etc.
What was it about the company that you didn't like which they should do better?
No substantial critical feedback at this time
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$50001 to $200000
Completed
Financial & Payments
Julie Lohmeier, Head of Marketing at Fairway Lawns and Command Pest Control
Posted on May 28, 2024
ince working with Big Leap, our organic search rankings have continued to climb.
Justwords oversaw our initial marketing strategy and provided SEO services, including keyword research and management of Google AdWord campaigns. They also created blog content for the website. Since working with Justwords, our organic search rankings have continued to climb. They created some very relevant blog content that performed exceptionally well.
What was the project name that you have worked with Justwords Consultants?
SEO Services for Start-Up
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords provided SEO services, including keyword research, blog content creation, and digital advertising strategy.
What is it about the company that you appreciate the most?
They were very competent, fair, and easy to work with overall.
What was it about the company that you didn't like which they should do better?
We were very happy with their SEO services
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$50001 to $200000
Completed
Consumer Products
Brad Philips, Public Speaking and Media Training at Throughline Group LLC
Posted on May 28, 2024
Given the moment we’re in with the pandemic, the team has been incredibly flexible
We have a monthly call which is preceded by a detailed report, allowing us to review it and come to the call with informed questions. Given the moment we’re in with the pandemic, the team has been incredibly flexible, shifting the scope of work to meet the business strategy for us.
This specifically means focusing more on remote or virtual trainings as opposed to in-person trainings. That wasn’t part of the original scope of work, but they didn’t hesitate to make a change to it because it was obvious that that’s what needed to happen in order for us to be okay during this time.
What was the project name that you have worked with Justwords Consultants?
SEO Services for Media & Presentation Training Company
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords led SEO efforts, focusing on keyword research, page optimization, and backlinks. The team also provided business strategy support.
What is it about the company that you appreciate the most?
They’re very responsive. When we email them with questions, we usually hear back from them within 24 hours. They’re also accountable, showing us the areas where they have and haven’t had success through their monthly reports.
I find that transparency really helpful. It also suggests that, rather than trying to make themselves look good, they really are focused on being business partners.
What was it about the company that you didn't like which they should do better?
No, there’s nothing I can think of. We’ve been very happy with their work.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Completed
Business Services
Ellie S.J. Woo, Senior BD Manager at Target Health | Full-Service CRO
Posted on May 20, 2024
Whenever and however they’re involved, we see greater lead generation on our site
We already had a website for our main service, but Justwords built us a separate website that provides resources and blog content specific to the senior community. They came up with the design for the website, and assisted in conducting research and writing blog content. They completed that project in a year. Juatwords did a fantastic job learning about our industry. They've got creative in trying to find different ways to accomplish our goals. We’ve seen an uptick in our web activity when they’ve manage our pay-per-click campaigns in the past. We’ve also noticed increased traffic on our main website when they completed our resource site. Whenever and however they’re involved, we see greater lead generation on our site
What was the project name that you have worked with Justwords Consultants?
Content Marketing for Senior Care Franchise
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Justwords initially built a resource website, as well as researched and created blog content for the site. They also managed pay-per-click campaigns to drive traffic and generate leads.
What is it about the company that you appreciate the most?
They are really involved. They are a modest business that values specifics and recognizes that success depends on individualization. They invested the time to become familiar with our business, which improved the quality of their job.
What was it about the company that you didn't like which they should do better?
Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.
Justwords has been recognized as one of the top content marketing agencies in India and globally by Goodfirms, over the last few years, and that ranking has helped many brands discover what our services are and help us grow as a brand internationally.
Please introduce your company and describe your role within the organization.
Established in 2010, Justwords is a multiple-award-winning, content-first digital marketing agency. Our approach towards digital marketing is focused heavily on content and SEO and as an agency we have earned a reputation for building top-notch content, and SEO-powered digital growth engines – a process we mastered through 14 years while working with B2B & B2C brands, SMEs, global & Indian brands.
What defines us is our mission of helping businesses do better business through outstanding marketing solutions, and remaining obsessively customer-focused and quality-focused. For more than a decade now, we have been building successful organic content and digital campaigns that lead to online brand visibility, connected audiences, organic traffic, and ROI. Our 100% commitment to customer focus and quality permeates everything we do at Justwords. Overall, we focus on building relationships that last.
I am the founder and CEO, and currently, my efforts are focused on building a global Indian brand.
What inspired the founding of your company, and what is the story behind its inception?
I spent around 7 years in journalism and print media, which helped shape my core understanding about content, and the power it had to impact people’s choices. When I moved to the non-traditional media space, I discovered content formats that were more aligned towards marketing a product. This is what got me thinking – why could content and marketing not be combined to play a role in helping businesses do better business? I was intrigued by the role content could play in marketing. As the world was opening up to online marketing, I sensed there would be a huge requirement in content and marketing. And yet there were very few players who offered content services, and even fewer who understood how to package content for marketing. Content and marketing were still not a thing then. Justwords was started in 2010 to fill this gap – to offer content-driven marketing solutions that could help businesses do better business. This remains our mission to date.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
These are the 6 core values that form the bedrock of our company’s culture.
100% Customer Focus – We take this very seriously. Whatever we do, we try to keep the customer’s interest in mind and aim to deliver a delightful and satisfactory customer experience.
Commitment to Quality – We are always committed to delivering the highest quality of work, even it means walking the extra mile. This has always differentiated us.
Continuous Improvement – We believe in never stopping the learning process and make sure we keep asking ourselves – how can we do this better?
Ethics and Integrity - All do the right thing. The aim is to never compromise on our integrity and ethics.
Respect and Collaborate: We strongly believe in respecting each other, embracing each other’s differences, and collaborating together as a team.
Ownership & Fun at Work: We encourage the team to take full ownership of what they do, enjoy what they are doing, and enjoy the workplace.
To make sure these values remain a strong part of our culture, the leadership team makes sure we live by those values first, every day. This has a trickle-down effect throughout the whole system.
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
During the last 14 years, we have emerged as one of the top content-driven marketing agencies in India, even recognized among global content marketing leaders by Goodfirms. Serving 300-plus clients across the world, we have also won multiple prestigious awards, a testament to the unique and qualitative work we deliver. These are some awards we are extremely proud of –Google Business View Marketing/PR Award (we won this consecutively two years in a row), the international WARC Awards, Content Marketing Leadership Inkspell Awards, ET MSME Best Women Entrepreneur of the Year Awards (2023), Clutch Award for India’s Best Content Marketing Agency (won this consecutively thrice in a row) and of course the Goodfirms badge as on the top content marketing agencies in India, and worldwide.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Our business model primarily relies on our in-house team, allowing us to maintain high quality and consistency in our projects. Based on what kind of content is ordered, we also do work with content specialists and subject matter experts on a contractual basis. This community of writers is hand-picked and trained by our editorial team meticulously to deliver the content standards we want.
How does your company differentiate itself from competitors in the industry?
Justwords is known in the industry for our commitment to quality. We stand out through the efforts we take to guarantee the quality of work. Right from choosing our team members (we pick the right mix of talent and attitude) and training them for performance excellence, to setting up SOPs and processes and systems (to make sure things are executed according to standard best practices), to going the extra mile in taking care of our clients’ requirement, we make sure there is nothing left to chance when it comes to delivery and the quality.
This quality moat is what differentiate Justwords from other worthy competitors, as well substandard work that floods the market. This is something we have heard from our clients. Customers come to us to experience excellence in content and marketing.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Justwords has been one of those places where everyone feels at home. There is comfort, friendliness, and a feeling of belonging. We have had several people who have stayed on with us for a decade. Humility and respect are a part of our culture and that is something that helps foster this environment.
As already mentioned, we believe that the core of any team is respect for each other. This has been a core part of our culture. This is instilled in every team member right from the start. Every senior team leader is encouraged to build and instill the concepts of collaboration, support, teamwork, and respect within his or her team. We continuously keep hammering that we are always stronger as a team hence everyone should embrace the differences with humility and respect.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
At Justwords, we are a people-centric organization, and ‘Respect for Individuals’ is one of our six core values, which also include Customer Focus, Personal Commitment to Quality, Continuous Improvement, Ethics & Integrity, Accountability, and Fun at Work. In the fast-evolving digital marketing industry, where change is constant, we emphasize skill enhancement and professional development to ensure our team excels in customer service.
We’ve developed a login-based knowledge portal, the Justwords Collaborative Knowledge Centre (JCKC) at www.justwordstrainings.com. It provides employees access to critical resources like our Standard Operating Procedures (SOPs) for each service, live industry updates, archived training materials, and a platform for internal knowledge sharing and networking.
At an organizational level, employee development is a priority. Our HR department has a KPI of ensuring at least 10 person-days of training annually for all associates. Additionally, both senior and middle management have 'Training' as a Key Performance Indicator (KPI) in their evaluations.
We also have a structured Performance Appraisal process, through which promotions and career advancements are determined.
To further enhance employee growth, we conduct an annual employee survey, using the feedback to initiate relevant development actions.
Overall, we are a people-focused, continuously learning, and growth-oriented organization, where we believe that our employees are our greatest assets in delivering top-quality services to our clients.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
We have multiple examples – but here are a few.
We helped create a content hub for AskNestle, which today drives lakhs in traffic by answering the top nutrition-related questions asked by parents for their kids. Not only did this win the WARC award, but the engagement of this specialist content has been extremely good.
We helped HeroHousing.com, a well-known housing loan company, increase traffic by 219.83% (over a span of 1 year) through a combination of techniques covering topical authority, SEO, and blog marketing. Topic clusters were created relevant to the customers at the top and bottom of the funnel level to drive traffic and leads.
We worked with Hero Fincorp, a leading non-bank financial services company, to grow their traffic by 174% and leads by 434% through a combination of content marketing and SEO, over a span of 3 years. Social media campaigns on Facebook, Instagram, and Linkedin, also helped create trust for the brand amongst the target audience. A 26.3% spike was observed in Facebook follower growth and we achieved 8.2 percent of average engagement compared to 5.1 percent the previous year (2022).
Justwords helped Paytabs, UAE’s leading payment gateway, create customer trust through an intensive SEO-driven content campaign, designed to establish the brand and compete with more prominent players in the industry. The company witnessed an organic search traffic surge of 33% and a total traffic increment of 130% within a span of one year through its blogs.
Justwords worked with Homify, the world’s leading home and interior design website, to establish its presence as a premium platform for home and interior design in Singapore, the Philippines, Malaysia, Canada, South Africa, and India. Through a carefully crafted content strategy, we helped them create a large collection of expert articles on interior décor and architecture for a diverse set of readers. With the blogs ranking for a variety of keywords, Homify managed to become a well-recognized platform, rivaling its competitor Houzz.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
While we have been catering to a large section of domains, we mostly have clients in sectors such as health and healthcare, retail, e-commerce, SaaS, technology, finance, fintech, insurance, education, edtech, home improvement services, travel and lifestyle, etc.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects
We are a digital marketing services company, and staying up-to-date with the latest industry developments is essential to our success. ‘Continuous learning’ is one of our core values, and we strive to offer cutting-edge marketing solutions that incorporate the latest trends.
To ensure consistency in our service delivery, we maintain Standard Operating Procedures (SOPs) that are regularly updated and centrally stored on our knowledge portal, the Justwords Collaborative Knowledge Centre (JCKC) at www.justwordstrainings.com. The JCKC portal is regularly refreshed with industry insights and provides live access to credible sources for the latest trends. Our employees are trained on new developments and SOPs to keep their skills current. We also encourage innovation through our ‘Suggestion Scheme,’ which invites employees to submit ideas for improvement across all areas of the organization. This initiative has led to many innovative solutions that enhance our quality, service delivery, operational efficiency, and internal processes.
Please share some of the most sought-after services that clients approach your company for.
Content writing, content marketing, SEO, social media marketing, and design.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
Customer Focus is at the heart of our six core values and all our employees are committed to delivering exceptional service as outlined in our SOPs. We believe in building long-term relationships with our clients and consistently offering value propositions that help them stay competitive in their industry.
At the beginning of every client relationship, we assign a Key Account Manager as the single point of contact (SPOC) and provide an escalation matrix for any concerns. Customer dissatisfaction(CD) is taken very seriously, and each instance is addressed through Root Cause Analysis and Planned Actions (RCA & PA).
To ensure we continuously improve, we conduct an annual customer survey, gathering feedback from both current and former clients. This data helps us identify areas for improvement and implement effective solutions.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
As an organization, we pride ourselves on being agile and adaptable, always ready to navigate challenges and make necessary adjustments. A prime example of this was during the COVID-19 pandemic. Not only did we weather the storm, but we emerged stronger, integrating key lessons into our 'Strategic Plan' for risk assessment and business continuity.
The digital marketing industry is continuously evolving, and one of the most significant recent changes has been the rapid growth of AI. While AI has streamlined many processes, it has also disrupted areas like content creation, with competitors flooding the market with low-cost, AI-generated content that often lacks relevance. Despite this trend, we made a strategic decision to stay true to our core strength: producing high-quality, human-generated content that is relevant and original.
We're now seeing a shift back towards valuing authentic content, with Google emphasizing the importance of 'original, helpful, and relevant' material in their recent core updates. This highlights our ability to adapt to external challenges and turn them into opportunities.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We offer flexible payment structures tailored to each service. For services like Search Engine Optimization (SEO) or Social Media Management, we operate on a monthly retainer model, with deliverables and payment schedules—monthly, quarterly, etc.—mutually agreed upon. For website development, payments are tied to project milestones, as agreed upon in advance. For content development, we charge based on either a per-word or per-article rate. Our payment model varies depending on the service, combining pay-per-feature, milestone-based, and fixed-cost approaches to ensure flexibility and transparency.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
We are open to working with large potential clients without imposing a minimum budget requirement. However, in most cases, we recommend a minimum budget of USD 250 per month.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?
Our minimum pricing has been approx. US$200 per month & the maximum has been US$12,000.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
As part of our commitment to delivering top-tier content and digital marketing services, we’ve invested in a variety of tools that enhance our ability to analyze, create, and implement transformational digital strategies. These tools also ensure we uphold the highest quality standards through rigorous checks. Some of the platforms we leverage include Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, BrightLocal, Grammarly, ZeroGPT, and more.
To ensure seamless execution of our services, we use project management tools like Asana and Bitrix24. For operational efficiency beyond project management, we utilize Zoho for accounting and CRM, as well as a customized HR management system for attendance, payroll, and compliance. We continually assess and address the need for additional tools and systems during our monthly management meetings to ensure we stay ahead of industry demands.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In the next 10 years, we envision ourselves as a global leader in content-led digital marketing services.
