ADVERTISE

Get the top spot on every page buyers search.

Premium placement at the top of category pages, search results, and Top X lists. Pick your position, lock in months ahead, and get full PRO benefits bundled while your ad is live.

Where your ad appears

Top placement on the pages buyers visit.

Choose any combination of placements. Each position has its own pricing & availability calendar in the booking tool.

Top of category pages

Positions #1 through #15 above all listings on directories like "Top Software Development."

Search results header

Featured slot above organic search results when buyers search for services or categories.

"Top 10 at a Glance" lists

Premium #1 placement in the curated comparison tables at the top of every category page.

Profile / blog sidebars

"Similar firms" sidebar on individual agency profiles - capture buyers comparing options.

What's included

Top placement plus everything in PRO.

When your ad campaign is active, you automatically get the full PRO benefits package - no extra subscription needed.

EVERYTHING BUNDLED

One campaign. Full Goodfirms presence.

Premium placement on the pages you choose, plus every PRO tool for the entire run of your ad.

From $300/mo
Top placement (the headline)
  • Any position from #1 to #15 at the top of chosen category pages
  • Sponsored slots in search results & "Top X" lists
  • Featured spots in profile-page sidebars
  • Stack multiple categories & regions in one campaign
  • Prebook months ahead via the Placement Booking Tool
  • Clearly labeled "Sponsored" on every ad surface
PRO benefits, bundled while ad is live
  • Featured placement in category lists (when no ad slot is active)
  • "Verified Business" badge on profile
  • Profile analytics - views, clicks, lead sources
  • Project Portal access - apply to buyer RFPs
  • AI competitive benchmarking
  • Review collection tools
  • Featured CEO interview on the Goodfirms podcast
Heads up - PRO benefits are bundled for the duration of your active campaign. When the campaign ends, PRO benefits expire unless you subscribe separately ($49/mo billed annually).
The Placement Booking Tool

Open the calendar. Pick your slot. Lock it in.

Live inventory of every position on the platform - what's booked, what's open, and through when. No back-and-forth, no negotiations, no surprise pricing.

How it works

Four steps. No back-and-forth.

1

Open the tool

Browse every available position across categories, search, and lists.

2

Pick your slots

Choose category, position, region, and duration. See pricing live.

3

Prebook & pay

Lock in slots months ahead. One transparent invoice, no negotiations.

4

Ad goes live

Auto-publishes on your start date. PRO benefits activate the same day.

Ads buy visibility. Never editorial outcomes.

Every sponsored slot is clearly labeled "Sponsored" in the UI. Ads never affect star ratings, the Leader Matrix, where the algorithm naturally places a firm, or the content of buyer reviews. The same 4-step research verification standard applies to every firm on the platform - paid or free.

Frequently asked questions

What if the slot I want is already booked?

The tool shows every open month for the position. You can prebook future months when the current campaign ends, or pick a different position that's open in your preferred window.

Do I get PRO benefits while my ad is running?

Yes - automatically. The full PRO bundle (Verified Business badge, analytics, Project Portal, AI benchmarking, podcast feature) is included for the duration of any active campaign. No separate subscription needed.

Can I run multiple placements at once?

Yes. Stack as many positions, categories, and regions as you like in a single campaign. Each line item appears separately in the Booking Tool with its own start date, end date, and rate.

Does advertising help my Leader Matrix position?

No. The Leader Matrix is 100% algorithmic - based on verified reviews, recency, and outcomes. Advertising buys visibility on category pages but never moves the matrix. Star ratings, reviews, and matrix position are never for sale.

Can I cancel mid-campaign?

You can swap or cancel any prebooked slot up to 14 days before its start date. Once a campaign is live, the booked months run through to completion.

See what's open right now.

Real-time inventory across every category. Pick a slot. Lock it in.

Sponsorship on Goodfirms - Boost Your Brand’s Visibility