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About Goodfirms

We help buyers find the right firm - and help firms grow on merit.

Founded in 2015. Today we're the research-led marketplace 14,000+ enterprise buyers use to source partners for $10K-$1M+ engagements across 130 countries. Our research team verifies every firm. We earn from sponsored placements and PRO Verified plans - both clearly labeled on listings and profiles. The Leader Matrix and star ratings are 100% algorithmic - no amount of money moves them.

Post a Project (Buyer)Get Listed (Agency)
80,000
Verified agencies on platform
1.2M
Verified buyer reviews
130
Countries served
$340M+
Spend matched (2025)
Purpose, in three lines
What we're here to do.

Three commitments that shape every product and policy decision we make.

Mission

Match buyers with agencies they can defend internally.

Verified data, reviews, and references.

Vision

Good agencies found on merit - not marketing budget.

Reputation should earn business.

Our story
We started this because no one else would.

Founded in 2015, Goodfirms exists so skilled companies get discovered on merit - not SEO or ad budgets. Every company is human-verified, every review is tied to a real client, and our ranking methodology is public.

We're unapologetically on the buyer's side. That's how trust is earned.

One rule from day one: sponsorship buys visibility - never a Leader Matrix position or a star rating. We've turned down 7-figure deals to honor that line.

  1. 15
    2015 · FOUNDED
    Two agency veterans launch Goodfirms
  2. 18
    2018 · 10K FIRMS LISTED
    Crosses 100K verified buyer reviews
  3. 21
    2021 · LEADER MATRIX
    Published methodology + algorithm
  4. 24
    2024 · RFP SERVICE LAUNCH
    Managed matching for $10K-$1M+ work
  5. 26
    TODAY · 2026
    80,000 firms · 1.2M reviews · 130 countries
By the numbers
The proof, in specifics.

Stats we publish openly because anyone can fact-check them. Updated quarterly.

80,000+

Verified agencies

4-step verification. 23% acceptance rate. We reject more than we accept.

1.2M

Buyer reviews

Each tied to a verified client. Identity confirmed by our research team before publishing.

130

Countries

Regional research teams in 14 cities. Local-language verification in 22 languages.

14,000+

Active buyers

CTOs, VPs of Engineering, Heads of Product, procurement teams at companies signing real contracts.

$340M+

Spend matched (2025)

Total contract value of work matched through Goodfirms last year. $85K median.

4.8 / 5

Buyer satisfaction

Average rating across 2,400 RFPs run through Goodfirms in 2025. 72% hire from the first shortlist.

Editorial firewall - published in 2015, still in force.

We earn from sponsored placements in ranked lists and PRO Verified subscriptions. Both are clearly labeled on the listing and the firm's profile. What money cannot buy: a Leader Matrix position, a star rating, a review, or where the algorithm naturally places a firm in a category.

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Values in practice
Four principles. Every one costs us money.

Values only matter when they force trade-offs. We do run ads (sponsored placements + PRO Verified) - that's how a free directory pays for 40 researchers. But there are lines we don't cross, and we're explicit about them.

1

The algorithm is unbiased

USERS

Leader Matrix positions are 100% algorithmic. Star ratings are 100% buyer-driven. Neither is for sale.

BUSINESS

Sponsored slots in ranked lists are clearly labeled. PRO Verified is a paid tier - but verification standards don't change.

2

Research over rumor

USERS

Every claim on a firm profile is verified or marked "unverified". No exceptions.

BUSINESS

We employ 40+ full-time researchers. It's our biggest cost. It's also our moat.

3

Sponsorship, fully disclosed

USERS

Every "Sponsored" or "PRO Verified" badge appears on the listing and on the firm's profile. No hidden ads.

BUSINESS

Sponsorships + PRO subscriptions fund 40 researchers. The line we won't cross: Leader Matrix, star ratings, review content.

4

Honest about fit

USERS

If your project doesn't fit ($7K logo, weekend prototype), we tell you so and point you elsewhere.

BUSINESS

We turn away ~30% of incoming RFPs. Those buyers come back when they have real work.

How we research
Four checks. Every firm. No exceptions.

Of 100 agencies that apply, 23 get accepted. Here's what they go through before a profile goes live.

1

Legitimacy

Registered entity, tax ID, physical office, 2+ years in business, founders verified.

2

Portfolio audit

Min. 5 completed projects per claimed service. Generic stock content auto-rejects.

3

Reference calls

Our researchers personally interview 2-3 past clients about outcomes & rework rates.

4

Continuous monitoring

Bayesian-shrunk ratings, recency decay, re-verification every 18 months.

For buyers & firms
Two sides. One promise.

Marketplaces fail when one side feels gamed. We treat both sides as customers - different needs, same standard.

FOR BUYERS

Find a partner you can defend internally.

Procurement-grade rigor without hiring a procurement consultant.

  • Curated shortlists - 3-5 verified firms hand-picked for your RFP, never 200 anonymous bidders
  • Verified reviews - every star tied to a real client our team interviewed
  • Reference calls - we set up calls with the firm's past clients before you sign
  • $0 platform fees - you contract direct with the firm, we get nothing from the deal
  • Free MSA & SOW templates - vetted by enterprise attorneys, ready to use

Best fit: CTOs, Heads of Product, procurement leads signing $10K-$1M+ contracts.

Post a Project (Buyer)
FOR AGENCIES

Grow because buyers chose you - not because you outspent.

Qualified leads, real budgets, and rankings that reward delivery.

  • Pre-qualified leads - every RFP has a verified budget and a real buyer, no tire-kickers
  • 20-33% win rate on RFPs (vs. other's 0.5-2%) - worth your senior team's time
  • Free profile, free reviews, free placement - algorithm-based ranking, sponsorship optional
  • Win/loss analytics - anonymized debriefs after every RFP so you can sharpen
  • Proposal builder + benchmarks - cut proposal prep from 8 hours to 90 minutes

Best fit: agencies serving real B2B work - 5-person boutiques to 500-person firms.

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Team
Built by people who've been on both sides.

Our leadership team includes former agency founders, enterprise procurement leads, and former clients of marketplaces gone wrong.

Megha Patel
Megha Patel
COO

Oversees daily operations and long-term growth, turning vision into measurable outcomes.

Viral Panchal
Viral Panchal
Head of Operations & Business Growth

Builds the systems and workflows that keep Goodfirms fast, reliable, and efficient.

Juhi Shah
Juhi Shah
Head of Sales & Marketing

Drives revenue and brand visibility, helping businesses discover Goodfirms worldwide.

Vivek Harwani
Vivek Harwani
Sr. Manager - Marketing & Operations

Manages campaigns and cross-team coordination, keeping growth initiatives on track.

Join Goodfirms
Two ways to work with us.

Buyer with a real project? Agency ready to be found on merit? Pick the door.

Buyers

Post your project. Get 3-5 hand-picked agencies in 72 hours. No platform fees.

Post a Project

Agencies

Free profile, free reviews, free placement. Apply for verification - 23% acceptance rate.

Get Listed Free

How we earn: Sponsored placements + PRO Verified subscriptions, both labeled on the listing and the firm's profile.

What money can't buy: a Leader Matrix position, a star rating, a review, or where the algorithm naturally places a firm.

Read the full charter