Free

Get verified by our research team. Get listed. Start growing.

$0/ forever
No card required · 23% acceptance rate
Apply for Free Listing
What's included
  • 4-step Goodfirms Research Verification - done by our research team
  • Public profile with portfolio & case studies
  • Verified buyer reviews & star ratings
  • Algorithmic ranking in Leader Matrix
  • Apply to public buyer RFPs (limited quota)
  • Free forever - no card, no expiry
PRO

Stand out in category lists. Win more buyer RFPs. Track what's working.

$49/ month
Billed annually at $588/year
Upgrade to PRO
Everything in Free, plus:
  • Featured placement in category lists (above all Free, below Sponsored)
  • "Verified Business" badge after submitting company documents
  • Profile analytics - views, clicks, lead sources
  • Apply to buyer RFPs in the Project Portal
  • AI competitive benchmarking - see how you stack up vs peers
  • Sponsorship Placement Tool - real-time view of booked & open slots, prebook months ahead
  • Review collection tools - request templates & follow-up reminders
  • Featured CEO interview on the Goodfirms podcast

Looking for top-of-page placement? See Sponsors & Ads.

Pay-per-position auction, clearly labeled "Sponsored," sits above PRO Featured listings. Custom pricing by category & geography - not part of any subscription.

Learn about Ads

Side-by-side comparison

Everything Free includes. Everything PRO adds. Nothing hidden.

Feature
Free
$0 / forever
PRO
$49/mo · $588/yr
Listing & Verification
Goodfirms Research Verification
4-step process by our research team
“Verified Business” badge
After submitting company documents
Profile & Reviews
Public profile + portfolio
Verified buyer reviews & star ratings
Review collection tools
Request templates, follow-up reminders
Visibility & Ranking
Algorithmic Leader Matrix ranking
100% algorithmic, never paid
Featured placement in category lists
Above all Free, below Sponsored
Leads & Buyer RFPs
Apply to public buyer RFPs
Limited quotaUnlimited
Project Portal access
Apply to premium RFPs ($50K+)
Analytics & Insights
Profile analytics
Views, clicks, lead sources
AI competitive benchmarking
See how you stack vs peers in category
Sponsorship & Editorial
Sponsorship Placement Tool
See booked & open slots per category, prebook months ahead
Featured CEO interview on the Goodfirms podcast

What money cannot buy on Goodfirms.

PRO adds visibility, leads, and tools - it never changes your rating, ranking, or reviews. A star rating, a Leader Matrix position, a firm’s placement in category rankings, or the content of a buyer’s review - none of it is for sale at any price. The 4-step research verification is the same standard for every listed firm, Free or PRO.

Frequently asked questions

Does PRO improve my star rating or Leader Matrix position?

No. Both are 100% buyer-driven and algorithmic. PRO buys featured placement in category lists, tools, and analytics - never editorial outcomes.

What's the difference between research verification and the Verified Business badge?

Research verification (Free + PRO) is our 4-step process done by Goodfirms. The Verified Business badge (PRO only) is an additional layer where the company submits official documents - incorporation, tax certs, financials - for us to confirm.

Can I cancel PRO any time?

Yes. PRO is billed annually but cancellable at any time - you keep PRO features for the remainder of the term. Your free profile remains active forever.

How is Sponsors / Ads different from PRO?

Sponsors is a separate, auction-based offering - not a subscription tier. Companies bid on specific top-of-page positions per category. Sponsored slots are always clearly labeled and sit above PRO Featured listings.

What happens after I apply for free listing?

Our research team reviews your portfolio, conducts 2-3 client reference calls, and verifies legitimacy. About 23% of applicants are accepted. Typical decision time: 5-10 business days.

Can my star rating be removed if I upgrade or downgrade?

No. Ratings travel with the firm regardless of plan. We never adjust, hide, or alter buyer reviews based on subscription status - that would break the editorial firewall.

Ready to get started?

Submit a request and our team will help you find the right plan on Goodfirms.