Sonja Krauss, Co-Founder and Marketing Lead at Devi AI
Posted on Nov 28, 2022
Skalski Growth
16 Reviews
Verified
Multiply your revenue with our plug-in growth team
Skalski Growth is a full-service results-oriented digital marketing agency. We help startups and scale-ups with achieving product-market fit, lead generation, conversion optimisation, marketing automation, and business analytics. From strategy to hands-on implementation.
Poland
Chelmonskiego 134C/2,
Krakow,
Malopolskie
31-340
+48 512 873 735
$50 - $99/hr
10 - 49
2014
Service Focus
Industry Focus
- Business Services - 40%
- E-commerce - 20%
- Startups - 20%
- Consumer Products - 5%
- Information Technology - 5%
- Enterprise - 5%
- Industrial - 5%
Client Focus
80% Small Business
20% Medium Business
Review Analytics of Skalski Growth
- 16
- Total Reviews
- 5.0/5
- Overall Rating
- 0
- Recent Reviews
What Users Say
Very customer centric experience I have had with Skalski Growth.
Sonja Krauss , Co-Founder and Marketing Lead at Devi AI
Huge value was delivered on an initial consultation by Wojtek where he gave the clearest overview of digital marketing I have seen.
Matthew Denham , Founder at at Evolve Coliving
highly recommended
Karolina Kuczek
Great cooperation
Patrycja Janus
CEO at Tagvenue
Artur Stepaniak , Co-founder & CEO at at Tagvenue
What Users Like The Most
- Wojtek's (CEO) personal knowledge and growth hacking experience.
- Wojtek Skalski! He's a genius who will dive into your business metrics, identify what's going wrong, implement changes in the right direction & drive ROI from negative to positive.
- They are very agile yet methodical and professional
What Users Like The Least
- All was well done.
- Nothing, everything is fine
- I don't see any significant areas for improvement.
Detailed Reviews of Skalski Growth
16 Reviews
- All Services
- Digital Marketing
- Web Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Matthew Denham, Founder at at Evolve Coliving
Posted on Nov 29, 2021
Huge value was delivered on an initial consultation by Wojtek where he gave the clearest overview of digital marketing I have seen.
Karolina Kuczek
Posted on Nov 25, 2020
highly recommended
Patrycja Janus
Posted on Oct 29, 2020
Great cooperation
Artur Stepaniak, Co-founder & CEO at at Tagvenue
Posted on Oct 27, 2020
CEO at Tagvenue
Hector Vericel, Director of Sales & Marketing - at Bulgari Hotel Paris
Posted on Oct 20, 2020
Excellent work
Konrad Łapin, CEO at 1koszyk
Posted on Apr 15, 2020
Reliable and smart partner who makes your business grow
Piotr Kononow, CEO at Dataedo
Posted on Apr 08, 2020
Growing our B2B software business
Karol Milewski, Founder & CCO at Omnipack
Posted on Apr 07, 2020
My experiences with Skalski Growth
Krzysztof Nowak
Posted on Apr 01, 2020
Preparing Content Strategy
Joanna Worotyńska, Co-founder, CMO at PushPushGo
Posted on Mar 26, 2020
Great cooperation
Zdrowie w Firmie
Posted on Mar 24, 2020
Best e-marketing tests
Swapnil Desai, Sr Performance Marketing Manager at Brainly
Posted on Feb 21, 2020
Paid Search & Social Strategies for a Market Disruptor
Rosario S. Muñoz, Startup Business Development Manager at Amazon Web Services (AWS)
Posted on Oct 09, 2019
Online growth experts
Nina Babińska-Skalska, Psychologist / Owner at Gabinet Psychoterapii
Posted on Oct 07, 2019
Web Development and Digital Marketing for Psychotherapy Practice
- 1
- 2
Executive Interview of Skalski Growth
Wojciech Skalski
CEO/Owner
Please introduce your company and give a brief about your role within the company?
We are a boutique digital marketing agency, specialized in driving rapid and sustainable growth for startups, small and mid-sized companies. We provide tailored, end to end services: growth strategy, digital marketing, web development and analytics. As the CEO and owner, I’m a part of every project, working on strategy and overseeing its implementation.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
Ultimately, our goal is improving the bottom line of the client’s company. In order to achieve it we work on actionable KPIs that can be tracked and optimized daily, weekly or monthly. The actual set of metrics depends on the client’s business model and may include, among others, MRR, ROAS, LTV, paying customers, various conversion rates, registrations and installations.
To determine the best Digital Marketing Strategy for our client we combine the following:
1. Client’s goals and budget
2. In-depth research of the client’s business model, products and historic performance
3. Customer research and competitive analysis
4. Our expertise in driving growth from various digital channels and mediums (search, social, paid, email etc.)
1. Client’s goals and budget
2. In-depth research of the client’s business model, products and historic performance
3. Customer research and competitive analysis
4. Our expertise in driving growth from various digital channels and mediums (search, social, paid, email etc.)
How does your company differentiate itself from the competition?
There are several main factors which make us special:
1. Quality over quantity. While some other marketing companies aim to lead as many projects as possible, we concentrate on the quality of our projects, providing complete, detailed service from top to bottom for a few selected clients.
2. We offer a wide range of services which cover all the needs of our client. From web development to digital marketing to marketing automation and analytics. Every element of growth marketing strategy and execution can be provided by the experts of Skalski Growth.
3. The results of our work are shown in numbers. You can easily track the process of improvement watching the growth of your key metrics. Don’t trust promises, trust data.
4. We work in an agile environment, which enables us to instantly react to any changes and to keep the communication process fluent. The client’s business is being constantly improved in rapid, weekly sprints - each of them with new experiments and learnings.
5. Our team is highly experienced - working with us, you can be sure that you work with skilled experts with a proven record of successful projects completed. Our Growth Marketers are professionals with years of experience, not beginners.
1. Quality over quantity. While some other marketing companies aim to lead as many projects as possible, we concentrate on the quality of our projects, providing complete, detailed service from top to bottom for a few selected clients.
2. We offer a wide range of services which cover all the needs of our client. From web development to digital marketing to marketing automation and analytics. Every element of growth marketing strategy and execution can be provided by the experts of Skalski Growth.
3. The results of our work are shown in numbers. You can easily track the process of improvement watching the growth of your key metrics. Don’t trust promises, trust data.
4. We work in an agile environment, which enables us to instantly react to any changes and to keep the communication process fluent. The client’s business is being constantly improved in rapid, weekly sprints - each of them with new experiments and learnings.
5. Our team is highly experienced - working with us, you can be sure that you work with skilled experts with a proven record of successful projects completed. Our Growth Marketers are professionals with years of experience, not beginners.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We work with startups, small and mid-sized companies. Most of our clients are from B2B (professional services and SaaS), but we also have vast experience with the B2C sector.
We prefer long-term cooperation with our customers. We often start with a trial period of 3 months. We have worked with some of our clients for over three years. Our clients recommend us to their partners and come back to us to work together when they kick start new ventures. Over 80% of our projects come from referrals from happy customers.
We prefer long-term cooperation with our customers. We often start with a trial period of 3 months. We have worked with some of our clients for over three years. Our clients recommend us to their partners and come back to us to work together when they kick start new ventures. Over 80% of our projects come from referrals from happy customers.
Please share some of the services that you offer for which clients approach you the most for?
We offer three types of services:
1. Full Service Growth Marketing - which consists of 360 degree Digital Marketing Strategy and Management, Market and Competitive Research, SEO, Marketing Automation, Data Analytics and more.
2. Single project - for example creating a website/online shop, preparing a digital marketing strategy or conducting an audit.
3. Coaching and consulting services - 1-1 sessions with the client’s top management to guide their digital marketing initiatives
1. Full Service Growth Marketing - which consists of 360 degree Digital Marketing Strategy and Management, Market and Competitive Research, SEO, Marketing Automation, Data Analytics and more.
2. Single project - for example creating a website/online shop, preparing a digital marketing strategy or conducting an audit.
3. Coaching and consulting services - 1-1 sessions with the client’s top management to guide their digital marketing initiatives
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Our crucial advantage is a close relationship with the client. We get to know the client’s product and industry extremely well. We work together in the whole project, keep learning what works and what doesn’t in the client's case and communicate fast. In most of our projects we work directly with the CEO or CMO of the client’s company.
What are the key factors that you consider before deciding the cost of a project?
There are several key issues when it comes to estimating the cost of the project. First one is budget and the chosen model of cooperation - whether the client chooses Growth Team or Consulting Service or Single Project. Other factors influencing the cost are: geographical range (is the project international?), how many Marketers will be in the Marketing Team and whether the services of any additional experts, like graphic designers or SEO Specialists, will be needed.
What kind of payment structure do you follow to bill your clients?
Payment structure depends on a model of cooperation. For Growth Team projects, payment consists of monthly retainer fee. Consulting Services are to be paid per every hour of consultant’s work. Single Projects are paid once.
What is the price range (min and max) of the projects that you catered to in 2019?
Price range depends on the project. For example, Growth Team service prices last year were about $4 000 - $6 000 per month, excluding marketing budget.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
Most beneficial activities differ depending on the project - they are being tested to achieve the best possible result. In most cases, we make use of Google Ads, SEO combined with Content Marketing (result-oriented, bringing measurable profits), CRO (optimizing landing pages, websites and online shops to boost conversion rate) and Marketing Automation (focusing on conversion and engagement of the customers).