“SEO optimization and content migration”
The project started with a discovery phase where The Weather met with different people from our organization, including the marketing team, content managers, and student advisors. They wanted to understand what information students were searching for, which pages caused confusion, and where we were losing potential leads. After that, they organized the project into several stages: Website strategy and information architecture Wireframes and design concepts WordPress development SEO optimization and content migration Testing and final launch The Weather built the website using WordPress, with HTML and CSS for the frontend. They created a much clearer course navigation system, added filters to help users find the right program, and improved the mobile version of the site. They also paid a lot of attention to SEO. The new page structure, metadata, and internal linking strategy were designed to improve our visibility in search engines.
