Corecentrix Business Solutions

Client Overview:

Business Name: Bins N Beyond
Service Areas: Palmyra, Lebanon, Hummelstown, Middletown, Hershey, Harrisburg, PA
Business Niche: Dumpster Rental Service Provider

Project Overview:

Bins N Beyond, a dumpster rental service provider, engaged Corecentrix Business Solutions with the goal of establishing themselves as a recognized brand in their local serving areas. The challenge was to compete with large budget competitors who dominated the digital market space. With a limited budget, it was essential to craft a strategic and effective marketing approach to position Bins N Beyond successfully against these larger players.

Client Requirements:

1. Brand Establishment in Local Markets:
   Make Bins N Beyond a prominent brand in their service areas despite the presence of larger competitors.

2. Effective Marketing Strategy:
   Develop a strategy that maximizes ROI with a limited budget while competing with established brands offering a wider range of dumpster types and sizes.

3. Optimize Website and Landing Pages:
   Enhance the website and landing pages with strong brand credibility elements and unique selling features to improve conversions.

4. Implement Online Purchase Campaigns:
   Set up campaigns that promote flat rates and unique selling features to drive online purchases, even with limited product offerings.

Challenges:

1. Competing with Large Budget Brands:
   Larger competitors had the advantage of offering multiple dumpster sizes and types, making it difficult to attract customers with a limited offering.

2. Low Budget Constraints:
   The client’s limited budget required careful allocation and strategic planning to ensure maximum ROI.

3. High CPC for Call Ads Campaign:
   The competitive market trends led to a high cost per click (CPC) for call ads, making it challenging to generate leads cost-effectively.

Strategy & Implementation:

1. In-Depth Market Research:

• Conducted thorough research to analyze the marketing approaches and strategies used by competitors.

• Identified key strengths and weaknesses in their campaigns to build a more effective marketing plan for Bins N Beyond.

2. Website and Landing Page Optimization:

• Enhanced the website and landing pages with strong brand credibility elements and highlighted the unique selling features.

• Focused on optimizing these pages to increase conversion rates, particularly given the limited dumpster options.

3. Online Purchase Campaign Setup:

• Developed campaigns with flat rates and unique selling propositions to attract customers despite the limited product range.

• This approach made the website more appealing and converting, setting the stage for successful campaign launches.

4. Search Ads Campaign:

• Launched a low-budget search ads campaign, with conversion tracking set up for purchases, phone calls, and form submissions.

• Remarketing tags were implemented to create remarketing audiences for future campaigns.

5. Localized Approach with Separate Landing Pages:

• Created different landing pages for each city and set up separate ad groups for each location to enhance the local targeting strategy.

• To stay within budget, all locations were merged into a single campaign, which saved ad spend while still generating leads at a lower cost.

6. Performance Max Campaign:

• After the first month of gathering data and optimizing the search ads campaign, we tested a call ads campaign, but the high CPC made it unsustainable.

• Transitioned to a Performance Max campaign, which proved to be more profitable and effective, significantly contributing to the branding efforts.

Conclusion:

Corecentrix Business Solutions successfully developed and executed an effective marketing strategy for Bins N Beyond, transforming them into a recognized brand within their service areas. Through in-depth market research, website optimization, and strategic campaign management, we were able to overcome budget constraints and fierce competition to deliver outstanding results. The shift to a Performance Max campaign was a key turning point, solidifying Bins N Beyond’s brand presence and driving increased profitability.

Client: WestBay Co.
Industry: Roofing and Home Improvement
Location: Westlake, OH

Background

WestBay Co. is a trusted roofing contractor specializing in residential and commercial roofing services in Westlake, OH, and nearby areas. Their offerings include roof repair, installation, and replacement services, catering to both storm damage emergencies and routine maintenance needs.

WestBay Co. approached us with a need for a modern, responsive, and SEO-optimized WordPress website. The primary goal was to improve online visibility, attract more local leads, and position the company as a top roofing contractor in Westlake, OH.

Challenges

1. Low Online Visibility: The company’s previous website lacked search engine optimization, making it difficult for potential customers to find them using key search phrases like “roof repair Westlake, OH” or “affordable roofing services near me.”
2. Outdated Design: The existing website was not visually appealing or mobile-friendly, resulting in a poor user experience.
3. Limited Functionality: There were no tools for generating leads, such as contact forms, CTA buttons, or service-specific landing pages.

Solutions

1. Modern Website Design

We designed a visually appealing and professional WordPress website that reflects WestBay Co.'s expertise in roofing. The design included:

• A clean, modern layout with high-quality visuals of their roofing work.
• A mobile-responsive framework for seamless browsing on all devices.
• Easy navigation with organized menus for Residential and Commercial Roofing Services.

2. SEO-Optimized Content

To ensure WestBay Co. ranked higher in local searches, we implemented an SEO strategy focusing on their key services and target areas. This included:

• Keywords like “roof storm damage repair,” “emergency roof repair,” and “roofing contractors Westlake, OH.”
• Optimized service pages with localized content targeting Westlake and surrounding areas.
• A blog section to drive organic traffic by addressing customer questions such as “How to fix missing shingles” and “Signs you need professional roof repair.”

3. Lead Generation Tools

We incorporated tools to convert visitors into leads:

• Custom contact forms for service inquiries.
• Call-to-action buttons like “Get a Free Quote Now” placed strategically on each page.
• Integration of Google Maps to highlight their local presence in Westlake, OH.

4. Dedicated Service Pages

We created individual service pages for:

• Roof Leak Repair
• Metal Roof Installation
• Tile Roof Repair
• Shingle Roof Replacement
• Emergency Roof Repairs

Each page featured compelling content, high-quality images, and testimonials to instill trust and credibility.

Results

1. Increased Online Visibility: The website began ranking on the first page for multiple keywords, including “best roofing companies Westlake, OH” and “roof repair near me.”
2. Lead Growth: Within three months of launch, WestBay Co. saw a 40% increase in inquiries through their contact forms.
3. Enhanced User Experience: The modern, mobile-friendly design resulted in a 30% reduction in bounce rates.
4. Improved Brand Credibility: Customers frequently complimented the professionalism and usability of the new website.

Key Features of the Website

• Homepage: Showcased roofing expertise with visually striking banners, service highlights, and customer reviews.
• Service Pages: Dedicated pages for all roofing services, optimized for both SEO and conversions.
• Blog: Educational articles about roof maintenance, repairs, and tips, driving additional organic traffic.
• Mobile Optimization: Ensured seamless browsing for users on smartphones and tablets.

Conclusion

WestBay Co.’s new WordPress website not only improved their digital footprint but also became a cornerstone of their lead generation strategy. The enhanced online presence, coupled with SEO efforts, positioned them as a reliable and experienced roofing company in Westlake, OH.

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Business Overview

Peri Peri Guys is a restaurant specializing in flame-grilled chicken with a unique peri-peri flavour. Their website, periperiguys.com, serves as their primary online presence, offering information about their menu, locations, and the story behind their brand. This case study examines the SEO strategies employed by Us for Peri Peri Guys and explains what we have done.

Implemented SEO Strategies

On-Page SEO:

• Title Tags and Meta Descriptions: We utilized descriptive title tags and meta descriptions for their web pages. For example, the homepage has the title "Peri-Peri Guys - The Best Grilled Chicken Restaurant in NY" and a meta description highlighting their unique selling points.

• Headings (H1, H2, H3): The site uses proper heading structures, with the main headings (H1) indicating the primary focus of each page. Subheadings (H2, H3) are used to organize content logically.

• Keyword Optimization: The site strategically incorporates keywords related to its niche, such as "peri-peri chicken," "flame-grilled chicken," and "peri-peri sauce. "

Content Quality:

• Engaging Content: The website features high-quality images, videos, and engaging content that tells the story of Peri Peri Guys, their menu, and the brand's heritage. This not only attracts visitors but also keeps them on the site longer.

• Blog Section: A blog section offers recipes, cooking tips, and articles related to peri-peri cuisine, helping to establish the site as an authority in its niche.

Technical SEO:

• Mobile Optimization: The website is mobile-friendly, ensuring a seamless user experience across devices, which is crucial for user engagement and search engine rankings.

• Page Speed: Fast loading times are maintained to reduce bounce rates and improve user experience. Tools like Google PageSpeed Insights can help identify areas for improvement.

Enhanced Keyword Research:

After conducting comprehensive keyword research, we uncovered additional long-tail keywords and phrases that potential customers could use. We incorporated these keywords into the content and started driving more targeted traffic.

Conclusion

We have implemented several effective SEO strategies on Periperiguys, resulting in a robust online presence. We have built a strong foundation by focusing on keyword optimization, high-quality content, and technical SEO. However, there are opportunities for further improvement, particularly in keyword research, content expansion, and local SEO. By addressing