In Motion Marketing
Attract More Customers & Outsmart Your CompetitorsIn Motion Marketing Overview
$200 - $300/hr
2 - 9
2020
Australia
In Motion Marketing
11 Lochran Rd, Melbourne, Victoria 3754
+61488552522
Focus Area
Service Focus
- Digital Marketing
Client Focus
- Large Business(> $1B)
Industries Focus
- Startups
- Business Services
- Information Technology
In Motion Marketing Reviews
4.9
(9 Reviews)
An amazing help, felt like a member of the team
J
Jeremy Ashdown
posted on 24/2/22
I jumped into an already ongoing relationship between IMM the company and was impressed by how quickly they understood our brand’s style and tone. With very little effort, they could create and even build upon our existing brand guidelines that were satisfactory to all parties involved.
They also helped immensely with forming a content strategy and throughout the entire process, they felt like part of the team rather than a typical outside consultant.
Overall, happy with the effort, work and value they brought to the company. Highly recommend.
They also helped immensely with forming a content strategy and throughout the entire process, they felt like part of the team rather than a typical outside consultant.
Overall, happy with the effort, work and value they brought to the company. Highly recommend.
Pros :
- Clear and thorough communication through the entirety of the process
Cons :
- Coult not think of a single thing that detracted from the experience, if anything was in doubt, they were easy to contact and discuss
Project Details
Symphona . . . .
Digital Marketing
$0 to $10000
In progress
Project management for professional Orchestras. If an orchestra needs management or advice such as, not having ridiculous word minimum requirements, we can help them with that.
Well scoped and planned project, delivered with enthusiasm and innovative ideas!
Paul Lemon
Director, Business Development at Performance Leader
posted on 10/2/22
In Motion helped us with the thinking and migration to a new CRM tool. The transition was a well oiled machine, with Bryan doing a lot of the heavy lifting to build project momentum. We've since developed our inbound and outbound marketing process to support bd efforts, and identify new markets.
Pros :
- Super organised planning and responsibilities, created a clear roadmap for success.
- Constant innovation, we were presented with new and exciting ideas to consider and adapt for our business.
Cons :
- Many ideas, concepts and approaches to consider - which is actually a good thing when you think about it!
Project Details
Hubspot migration and development of digital strategy
Digital Marketing
$0 to $10000
In progress
Great service for getting your website and whole marketing tech stack set up
David Marshall
Chief Executive Officer at SalesGRID
posted on 10/2/22
Bryan did a great job in our set up and ongoing development of our web site and digital marketing program. The marketing in motion service helps you operate like you have a dedicated digital marketing team inside your organisation.
Pros :
- Their knowledge of marketing technology and set up and support
- They provided a lot of skill in SEO develop strategy and support
- Proactive support in digital marketing and content strategies to help us
Cons :
- Could be a little more responsive occasionally but not a big issue really
Project Details
SalesGRID launch and digital marketing program
Digital Marketing
$10001 to $50000
In progress
This is the detox you need for you Marketing team
Nikki Anne Chua
Resource & Employer Branding Strategist at Crew Talent Advisory
posted on 10/2/22
One meeting with In Motion relieved months of stress from me. What placed me at ease from the very beginning was just having the confidence that these people know what they're talking about.
Pros :
- I love their structure and how organized they are with everything
Cons :
- I can't tell because I for one haven't encountered any yet.
Project Details
Crew Talent Advisory - Entry to Marketing for Clients
Digital Marketing
$0 to $10000
In progress
In Motion Marketing is helping us structure our Employer Branding service for clients. They're providing us with the materials we need to succeed in the field despite coming in with 0 knowledge to superstars.
Not just another (yawn) digital marketing service that promises everything but delivers nothing.
Simon McSorley
Founder/Owner at Crew Talent Advisory
posted on 10/2/22
I think what I like the most with the In Motion team is the personal touch and the considered, insightful approach. Never ones to recommend something for the sake of it they'll go away and think about a challenge or a problem and then come back with recommendations.
Pros :
- They're always outcomes focused and open to changing focus if need be.
- We've built a plan for our long term and short term initiatives.
Cons :
- If i had to pick one thing it would be that I could get more of their time.
Project Details
Digital Marketing
In Motion Marketing Helped Us Develop Our SEO and Growth Strategy
M
Marc Fasel
Chief Technology Officer at at SalesGRID
posted on 10/2/22
It's been great working with them. They've provided a clear path to help us develop a growth strategy. I especially like how fast it was to get our website up and running.
Pros :
- Fast and very competent responses on all queries we had
Cons :
- Nothing comes to mind. I don't know how to put that in 10 words.
Project Details
SalesGrid Website, SEO, and Growth Strategy
Digital Marketing
$10001 to $50000
In progress
The team takes a true partner approach to their engagements.
Brad Phillips
Sales Manager at Performio
posted on 21/2/22
Bryan has been a true partner to the Performio team. He's served as a jack-of-all-trades helping us with SEO, tech stack, email campaigns, social ads, and more. He takes time to listen to challenges and makes you feel like you're his number 1 client as he works to support your needs.
Pros :
- The team takes a true partner approach to their engagements.
Cons :
- Time zones don't align super well with us being in the US and them in AUS :). We haven't had a problem with it though.
Project Details
Digital Marketing
Friendly, efficient expertise. Cannot recommend highly enough. 10 / 10
J
James Menzies
Founder at Symphona
posted on 22/2/22
We are in the process of readying our SaaS product for launch and Bryan has helped us tremendously in terms of understanding our core audience and optimising our messaging.
Pros :
- The patience to walk through any concept with us. We have learnt so much as a result from this service.
Cons :
- I can't think of anything! Everything so far has been excellent.
Project Details
Launch of Symphona's marketing website and MVP
Digital Marketing
$0 to $10000
In progress
The best B2B business interaction I have had to date.
T
Tiffany Ashdown
Founder at at Symphona + Virtual Assistant
posted on 10/2/22
Bryan has been responsive in every way. He has talked me through concepts and provided an simple to understand education element alongside immaculate service delivery.
Pros :
- Responsive nature - prompt and understanding, and communicates directly. There isn't any difficulty in staying on the same page.
- Educational - talks you through key concepts whilst supporting understanding you already have.
- Implementation standards - Bryan not only explains the strategy but gets the strategy in motion to a high quality.
Cons :
- I couldn't fault Bryan and would love to work with him in future.
Project Details
Digital Marketing
In Motion Marketing Executive Interview
Bryan Philips
Head of Marketing, In Motion Marketing
Please introduce your company and give a brief about your role within the organization.
In Motion Marketing helps B2Bs update their marketing strategy to match how their buyers want to do business. As the Head of Marketing, I help clients design and execute their new strategies and work closely with them to fine-tune them along the way.
What is the story behind starting this company?
My wife (Michelle Philips) and I began this business together at the beginning of the pandemic. We saw a shift in how businesses were operating (the move towards remote and adopting fractional/virtual CXOs) and took the opportunity to help businesses re-think their marketing strategies.
What are your company’s business model–in house team or third party vendors/ outsourcing?
As a bootstrap startup ourselves, we use a blend of in-house very specific third-party vendors to run the business and delivery content to our clients.
How does your company differentiate itself from the competition?
We are obsessed with aligning People + Process + Technology. This means we have the capability to execute a strategy a lot faster than bigger agencies. Giving our customers more value in a shorter amount of time.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We predominantly work with B2Bs in the technology industry. This covers software vendors and professional services (that cater to tech companies). Yes, 40% of our clientele are the founding customers. 90% of business is through our retainer model.
Please share some of the services that you offer for which clients approach you the most for?
As a full-service digital marketing agency, we help with:
- Messaging: Clearly communicate how your product/service provides value. e.g. StoryBrand Framework.
- Capturing Demand: Aligning sales & marketing to generate leads from channels with a high ROI. e.g. SEO, CRO, Email, and Paid Search.
- Demand Generation: Content creation to help buyers discover brands/products that add value while they’re online. e.g. Social Media, Podcasts, Audiograms, Videos, and Infographics.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Very-Satisfied. The key to maintaining a high level of satisfaction is open communication, setting the right expectations, and delivering on the promises made.
What kind of support system do you offer to your clients for catering to their queries and issues?
We provide 1:1 contacts and use direct messaging channels like Slack to keep in touch. Regular meetings to talk face-to-face and refine our work. We also use tools like Asana to manage projects and track priorities.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We operate on a monthly retainer and the cost fluctuates depending on the services required from In Motion Marketing. It’s very bespoke and is based on how much value our services provide clients.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We take on “passion projects” where there is an opportunity to form a mutually beneficial relationship.
What is the price range (min and max) of the projects that you catered to in 2021?
$1,500 - $10,000 (monthly retainer).
Where do you see your company in the next 10 years?
Create a community of marketers + businesses that are benefiting from our processes and best practices.
Team Members
Bryan Philips