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In Motion Marketing

Proven B2B Marketing Strategies to Speed Up Growth

4.9 12 Reviews
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Creates Marketing Content 📣 Social & Web 🎯 Helps B2Bs Generate Demand 🏆 Find New Growth Opportunities 🚀

$200 - $300/hr
2 - 9
2020
Locations
Australia
11 Lochran Rd, Melbourne, Victoria 3754
+61488552522

Focus Areas

Service Focus

100%
  • Digital Marketing

Client Focus

100%
  • Large Business

Industry Focus

50%
25%
25%
  • Startups
  • Business Services
  • Information Technology

In Motion Marketing Executive Interview

Bryan Philips
Bryan Philips
Head of Marketing
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Please introduce your company and give a brief about your role within the organization.
In Motion Marketing helps B2Bs update their marketing strategy to match how their buyers want to do business. As the Head of Marketing, I help clients design and execute their new strategies and work closely with them to fine-tune them along the way.
What is the story behind starting this company?
My wife (Michelle Philips) and I began this business together at the beginning of the pandemic. We saw a shift in how businesses were operating (the move towards remote and adopting fractional/virtual CXOs) and took the opportunity to help businesses re-think their marketing strategies.
What are your company’s business model–in house team or third party vendors/ outsourcing?
As a bootstrap startup ourselves, we use a blend of in-house very specific third-party vendors to run the business and delivery content to our clients.
How does your company differentiate itself from the competition?
We are obsessed with aligning People + Process + Technology. This means we have the capability to execute a strategy a lot faster than bigger agencies. Giving our customers more value in a shorter amount of time.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We predominantly work with B2Bs in the technology industry. This covers software vendors and professional services (that cater to tech companies). Yes, 40% of our clientele are the founding customers. 90% of business is through our retainer model.
Please share some of the services that you offer for which clients approach you the most for?
As a full-service digital marketing agency, we help with:
  • Messaging: Clearly communicate how your product/service provides value. e.g. StoryBrand Framework.
  • Capturing Demand: Aligning sales & marketing to generate leads from channels with a high ROI. e.g. SEO, CRO, Email, and Paid Search.
  • Demand Generation: Content creation to help buyers discover brands/products that add value while they’re online. e.g. Social Media, Podcasts, Audiograms, Videos, and Infographics.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Very-Satisfied. The key to maintaining a high level of satisfaction is open communication, setting the right expectations, and delivering on the promises made.
What kind of support system do you offer to your clients for catering to their queries and issues?
We provide 1:1 contacts and use direct messaging channels like Slack to keep in touch. Regular meetings to talk face-to-face and refine our work. We also use tools like Asana to manage projects and track priorities.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We operate on a monthly retainer and the cost fluctuates depending on the services required from In Motion Marketing. It’s very bespoke and is based on how much value our services provide clients.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We take on “passion projects” where there is an opportunity to form a mutually beneficial relationship.
What is the price range (min and max) of the projects that you catered to in 2021?
$1,500 - $10,000 (monthly retainer).
Where do you see your company in the next 10 years?
Create a community of marketers + businesses that are benefiting from our processes and best practices.

In Motion Marketing Clients & Portfolios

Key Clients

  • Performio
  • Crew Talent Advisory
  • Performance Leader
  • dotCMS
  • SNF Metrics
  • incentX

In Motion Marketing Reviews

4.9 12 Reviews
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Sophie Clay

A client-centric approach to web design

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

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Review Summary

Overall, the project was a success and In Motion Marketing was able to help our organisation achieve our goal of improving online presence, attracting new learners and clients and driving business growth.

Describe your project in brief

web design and developmnet SEO New visually appealing, user-friendly SEO website Increased website traffic, engagement, lead generation In Motion Marketing used a well-defined workflow process to manage the project, from planning and execution to monitoring and ongoing support. Bryan is flexible and adaptable, and always willing to work with us as the client to accommodate our changing needs.

What is it about the company that you appreciate the most?

We found the perfect partner in In Motion Marketing. Bryan is an experienced professional who took the time to understand our business goals and target audiences before developing a customised strategy for us. Bryan designed and developed a new website for us that is visually appealing, user-friendly and search engine optimised.

What was it about the company that you didn't like which they should do better?

Nothing

Teigan Thew

One-Stop Shop for High-Quality Website Content

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress

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Review Summary

Overall, our experience with In Motion marketing was highly positive. They are a professional, experienced and customer-focused organisation that we would highly recommend to anyone looking for a reliable content partner.

What was the project name that you have worked with In Motion Marketing?

Website Design and Management

Describe your project in brief

The goal of the website content project was to develop, create, and manage high-quality website content that would help to achieve the following objectives: Increase website traffic Improve website ranking Engage our audience Build our brand

What is it about the company that you appreciate the most?

In particular, we appreciated these specific points when working with In Motion Marketing: * Agility * Focus on customer satisfaction * Responsiveness * Content strategy, creation and distribution * Website management Bryan is a pleasure to work with and delivers high-quality results.

What was it about the company that you didn't like which they should do better?

n/a

Sahil Merchant

Great experience - highly recommended

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
Completed

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Review Summary

Bryan is great to deal with. He is super responsive, has a high quality bar and has a personal touch that makes it clear that he cares about your outcomes.

What was the project name that you have worked with In Motion Marketing?

Website Build

Describe your project in brief

Website design and build for a singer songwriter with integration to social media accounts, Spotify and an email sign up function.

What is it about the company that you appreciate the most?

Delivered on everything they said they would.

What was it about the company that you didn't like which they should do better?

Nothing - everything was spot on.

Jeremy Ashdown

An amazing help, felt like a member of the team

Rating Breakdown

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  • Schedule & Timing
  • Communication
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Project Detail

$0 to $10000
In Progress

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Review Summary

I jumped into an already ongoing relationship between IMM the company and was impressed by how quickly they understood our brand’s style and tone. With very little effort, they could create and even build upon our existing brand guidelines that were satisfactory to all parties involved.
They also helped immensely with forming a content strategy and throughout the entire process, they felt like part of the team rather than a typical outside consultant.
Overall, happy with the effort, work and value they brought to the company. Highly recommend.

What was the project name that you have worked with In Motion Marketing?

Symphona . . . .

Describe your project in brief

Project management for professional Orchestras. If an orchestra needs management or advice such as, not having ridiculous word minimum requirements, we can help them with that.

What is it about the company that you appreciate the most?

{"1":"Clear and thorough communication through the entirety of the process "}

What was it about the company that you didn't like which they should do better?

{"1":"Coult not think of a single thing that detracted from the experience, if anything was in doubt, they were easy to contact and discuss "}

James Menzies

Friendly, efficient expertise. Cannot recommend highly enough. 10 / 10

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress

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Review Summary

We are in the process of readying our SaaS product for launch and Bryan has helped us tremendously in terms of understanding our core audience and optimising our messaging.

What was the project name that you have worked with In Motion Marketing?

Launch of Symphona's marketing website and MVP

What is it about the company that you appreciate the most?

The patience to walk through any concept with us. We have learnt so much as a result from this service.

What was it about the company that you didn't like which they should do better?

I can't think of anything! Everything so far has been excellent.

Brad Phillips

The team takes a true partner approach to their engagements.

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Bryan has been a true partner to the Performio team. He's served as a jack-of-all-trades helping us with SEO, tech stack, email campaigns, social ads, and more. He takes time to listen to challenges and makes you feel like you're his number 1 client as he works to support your needs.

What is it about the company that you appreciate the most?

The team takes a true partner approach to their engagements.

What was it about the company that you didn't like which they should do better?

Time zones don't align super well with us being in the US and them in AUS :). We haven't had a problem with it though.

Tiffany Ashdown

The best B2B business interaction I have had to date.

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Review Summary

Bryan has been responsive in every way. He has talked me through concepts and provided an simple to understand education element alongside immaculate service delivery.

What is it about the company that you appreciate the most?

Responsive nature - prompt and understanding, and communicates directly. There isn't any difficulty in staying on the same page.

Educational - talks you through key concepts whilst supporting understanding you already have.

Implementation standards - Bryan not only explains the strategy but gets the strategy in motion to a high quality.

What was it about the company that you didn't like which they should do better?

I couldn't fault Bryan and would love to work with him in future.

Nikki Anne Chua

This is the detox you need for you Marketing team

Rating Breakdown

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  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress

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Review Summary

One meeting with In Motion relieved months of stress from me. What placed me at ease from the very beginning was just having the confidence that these people know what they're talking about.

What was the project name that you have worked with In Motion Marketing?

Crew Talent Advisory - Entry to Marketing for Clients

Describe your project in brief

In Motion Marketing is helping us structure our Employer Branding service for clients. They're providing us with the materials we need to succeed in the field despite coming in with 0 knowledge to superstars.

What is it about the company that you appreciate the most?

I love their structure and how organized they are with everything

What was it about the company that you didn't like which they should do better?

I can't tell because I for one haven't encountered any yet.

David Marshall

Great service for getting your website and whole marketing tech stack set up

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress

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Review Summary

Bryan did a great job in our set up and ongoing development of our web site and digital marketing program. The marketing in motion service helps you operate like you have a dedicated digital marketing team inside your organisation.

What was the project name that you have worked with In Motion Marketing?

SalesGRID launch and digital marketing program

What is it about the company that you appreciate the most?

Their knowledge of marketing technology and set up and support

They provided a lot of skill in SEO develop strategy and support

Proactive support in digital marketing and content strategies to help us

What was it about the company that you didn't like which they should do better?

Could be a little more responsive occasionally but not a big issue really

Paul Lemon

Well scoped and planned project, delivered with enthusiasm and innovative ideas!

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress

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Review Summary

In Motion helped us with the thinking and migration to a new CRM tool. The transition was a well oiled machine, with Bryan doing a lot of the heavy lifting to build project momentum. We've since developed our inbound and outbound marketing process to support bd efforts, and identify new markets.

What was the project name that you have worked with In Motion Marketing?

Hubspot migration and development of digital strategy

Describe your project in brief

What is it about the company that you appreciate the most?

Super organised planning and responsibilities, created a clear roadmap for success.

Constant innovation, we were presented with new and exciting ideas to consider and adapt for our business.

What was it about the company that you didn't like which they should do better?

Many ideas, concepts and approaches to consider - which is actually a good thing when you think about it!

Marc Fasel

In Motion Marketing Helped Us Develop Our SEO and Growth Strategy

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
In Progress

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Review Summary

It's been great working with them. They've provided a clear path to help us develop a growth strategy. I especially like how fast it was to get our website up and running.

What was the project name that you have worked with In Motion Marketing?

SalesGrid Website, SEO, and Growth Strategy

What is it about the company that you appreciate the most?

Fast and very competent responses on all queries we had

What was it about the company that you didn't like which they should do better?

Nothing comes to mind. I don't know how to put that in 10 words.

Simon McSorley

Not just another (yawn) digital marketing service that promises everything but delivers nothing.

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Review Summary

I think what I like the most with the In Motion team is the personal touch and the considered, insightful approach. Never ones to recommend something for the sake of it they'll go away and think about a challenge or a problem and then come back with recommendations.

What is it about the company that you appreciate the most?

They're always outcomes focused and open to changing focus if need be.

We've built a plan for our long term and short term initiatives.

What was it about the company that you didn't like which they should do better?

If i had to pick one thing it would be that I could get more of their time.