Top Digital Marketing Agencies

Are you looking for the best digital marketing agencies? Many firms believe outsourcing digital marketing services is a good idea rather than having an in-house team. But the question is how to find a digital marketing agency for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. Here is a list of the best digital marketing companies with client reviews and ratings. The top digital marketing agencies below provide outstanding marketing solutions to global clients.

Top Digital Marketing Companies

List of the Best Digital Marketing Agencies

  • Pittsburgh SEO Services

    Internet marketing, Marketing agency

    We are a full service internet marketing company in the Pittsburgh area, that specializes in providing affordable internet marketing solutions for small businesses. Our team builds and enhances local business listings and provides seo search engine optimization. This service drives lead generation and brand recognit ... learn more about Pittsburgh SEO Services

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    $100 - $149/hr
    2 - 9
    2001
    United States
  • DigitalOye

    Performance Focused Digital Marketing Company

    At DigitalOye we help your brand to build meaningful connections & achieve growth through new-age marketing campaigns with our proven growth hacking methodologies. DigitalOye is the most recommended Digital Marketing Company in Noida, India. We specialize in results-driven SEO, PPC & Social Media campaigns t ... learn more about DigitalOye

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    < $25/hr
    10 - 49
    2000
    India
  • Gautam Sharma is the professional SEO Expert in India. Founded in 2012 by Gautam Sharma it has completed more than 770+ projects for clients and has more than 98% client retention rate. We believe in the assured results for the client. We have a team of 55 best SEO Expert in India who are worki ... learn more about Gautam Sharma - SEO Expert India

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    $25 - $49/hr
    Freelancer
    2012
    India
  • Inquivix (인퀴빅스)

    Asia's Leading Digital Marketing Agency.

    Inquivix is Asia's leading digital marketing agency. We craft and deliver tailor-made digital marketing solutions to suit all your business needs and help drive traffic, engagement, visibility, and ranking on the SERPs, ultimately leading to business growth.  Our company represents: 👉 Hon ... learn more about Inquivix (인퀴빅스)

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    $200 - $300/hr
    10 - 49
    2018
    South Korea
  • Rajshree InfoTech

    Digital Marketing Company

    Rajshree InfoTech is a top seo & digital marketing agency in india. We offer complete seo, smo & webdesign seo packages at cheap price. Contact +919509726037 or visit website for more information.we are the pathfinders in Search Engine Optimization, Pay-Per-Click campaign, Social media optimization and marketin ... learn more about Rajshree InfoTech

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    < $25/hr
    10 - 49
    2017
    India
  • Cannibals Media

    Best Digital Marketing Company in Pune

    Whether you’re running a small business online or a multi-million dollar company, we've got your marketing needs covered. Cannibals is a digital marketing and media company recognized and awarded by multiple authorities for providing outstanding services, especially SEO & Link Building.'  

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    $25 - $49/hr
    10 - 49
    2016
    India
  • Immersive Infotech

    Binding Technology with Perfection

    Immersive Infotech is a leading IT System Integration and service partner company with more than 5 years of experience. We are committed to providing vendor independent IT infrastructure with international standards that support all application. With a long track record of IT projects and experience in various industr ... learn more about Immersive Infotech

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    < $25/hr
    10 - 49
    2012
    India
  • NexGen Innovators IT Services Pvt Ltd

    Turning business problems into software solutions

    We are a web development company that specializes in custom software development, virtual reality (VR) app & augmented reality (AR) application development. We are a team of energetic professionals who are the best in our field. We believe in working closely with our clients to understand their needs and exceed the ... learn more about NexGen Innovators IT Services Pvt Ltd

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    < $25/hr
    10 - 49
    2014
    India
  • Content Powered

    Full-service blog management agency.

    As their name suggests, Content Powered is a blog management firm that grows businesses by creating well-written and engaging blog content, and then works to convert all of those extra search engine visitors into paying customers. They specialize in B2B e-commerce websites, but also work well with professiona ... learn more about Content Powered

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    $25 - $49/hr
    10 - 49
    2019
    United States
  • GoDigitley

    Let Us Grow Your Business!

    GoDigitley is a full-service Digital marketing company offering innovative web marketing solutions to mid to large size companies across the globe. Our goal is to establish a unique and highly effective online presence for our clients. From a team of merely three employees, we've grown to a team of 50+ SEO profe ... learn more about GoDigitley

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    < $25/hr
    10 - 49
    2016
    India
  • O3 Digital

    Leading Digital Marketing Agency in Australia

    O3 Digital is a leading digital marketing agency in Australia, which has deep expertise in Social Media Marketing, Search Engine Optimization, Website Development, Content Marketing, PPC Marketing, ORM Services, Video Explainer, etc. Social Media Marketing – O3 Digital offers social media marketing services th ... learn more about O3 Digital

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    NA
    10 - 49
    0
    Australia, India
  • AICY

    Personal Branding & SM Reputation Management

    AICY Create is a value-based, digital marketing agency focusing on the Asian-Pacific market. Our expertise is on Personal Branding and Corporate Branding applied to Social Media. We open and manage Social Media accounts following the business license regulations for China; (WeChat-Weibo-Douyin-Xiaohongshu); AICY, ... learn more about AICY

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    $50 - $99/hr
    2 - 9
    2016
    China
  • IDEATORS

    Ideators | Digitizing Your Ideas To Reality!

    Ideators, an Incorporated Registered Firm based in Florida with its back offices in Pakistan & Portugal is an emerging Digital Services & Solutions Firm. We ensure to integrate the expertise of the team professionals along with innovativeness, and your requirements to take you ... learn more about IDEATORS

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    $25 - $49/hr
    10 - 49
    2019
    Pakistan, Portugal
  • Vipra Business Consulting Services Pvt. Ltd.

    Your Partner from Creation to Promotion!

    We are a Technology consulting and solution provider with Headquarters in Noida and offices in US, UK, UAE, Saudi Arabia and Kuwait. With the experience, enthusiasm and commitment, we have assisted several businesses from across industries’ to become not only successful but also high performing and valuable organ ... learn more about Vipra Business Consulting Services Pvt. Ltd.

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    $25 - $49/hr
    50 - 249
    2014
    India
  • CueBlocks Technologies Pvt. Ltd.

    Leveraging eCommerce for Purpose

    At CueBlocks we fuel the Digital initiatives of socially-responsible companies and purpose-driven organizations. As an eCommerce Agency, we consciously work with brands, companies, eCommerce businesses, start-ups as well as purpose-driven organizations that care about making more than just mere profits. Our stren ... learn more about CueBlocks Technologies Pvt. Ltd.

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    $25 - $49/hr
    50 - 249
    2005
    India
  • Misha Infotech Private Limited

    Complete Business Solution Provider

    Misha Infotech is an IT Consulting Company based in India, offering Website Design and Development Solutions. Client-focused, customer-centric, creating website solutions that deliver tangible business results, Misha Infotech's web developers help brands the ever-changing digital landscape. Over the years, our c ... learn more about Misha Infotech Private Limited

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    < $25/hr
    10 - 49
    2011
    India, United States
  • Lounge Lizard

    Best of Breed Websites & Digital Marketing

    Lounge Lizards is a Digital Marketing Agency that excels in digital marketing automation, increasing sales leads, and increasing sales. We’ve been in business for 21 years and have perfected SEO Service, SEM, PPC, SOCIAL, GEO-FENCING, EMAIL and all things digital marketing. If we don’t drive results, we&rsq ... learn more about Lounge Lizard

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    $100 - $149/hr
    10 - 49
    1998
    United States
  • kshatrainfotech

    Digital Marketing And AI/Image processing Company

    A prominent AI/Image processing and App Development Company based in India and having a presence in the USA and Panama. Kshatrainfotech was founded in the year 2015, focusing on bridging the gap between the business-related goals and reality. As one of the rapidly growing AI-based Web and Mobile App Development ... learn more about kshatrainfotech

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    < $25/hr
    10 - 49
    2015
    India
  • Page 1 Solutions goes beyond organic SEO as a means to generate high-quality Internet marketing leads and grow your practice. Using social media, live chat, paid search, social media marketing, website design, database email marketing, and lead intake evaluation and training, our focus is on generating more leads and m ... learn more about Page 1 Solutions, LLC

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    NA
    50 - 249
    United States
  • SDLC corp

    Your Technology Partner

    SDLC Corp is an IT company based out of India. We have a team size of 48 members which includes web and mobile developers, UI/UX eprts, graphics designers, project managers, business analyst, QA engineer. We provide services for mobile app development, web development, Digital marketing, Artificial intelligence, Blo ... learn more about SDLC corp

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    < $25/hr
    10 - 49
    2105
    India
  • 1weblab

    GROW YOUR BUSINESS ONLINE WITH 1WEB LAB

    1WEBLAB is best rated result oriented Digital Marketing company in Delhi NCR, India, which always stand for taking your business to the next level along with to build a brand and increase Internet visibility of your dream project .  We specialises in ethical and organic SEO Services in Delhi, Web Designing, Web D ... learn more about 1weblab

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    $25 - $49/hr
    10 - 49
    2016
    India
  • Epik Solutions

    Digital Branding and Advertising Services Provider

    We are growing business of our clients in a fields of Digital Branding, Brand Identity Design, Digital PR, Integrated Media Campaigns and in a Inbound Marketing.

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    $25 - $49/hr
    50 - 249
    2015
    United States
  • AXAT Technologies Pvt. Ltd.

    Web Design Development, Digital Marketing, Mobile

    AXAT Technologies is an IT company providing Technical Consultancy Service to the clients all over the world. We have state of the art Delivery Center located in the commercial hub of India, Mumbai with the best infrastructure and 24*7 connectivity.  AXAT Technologies was started in 2010, with a VISIO ... learn more about AXAT Technologies Pvt. Ltd.

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    < $25/hr
    10 - 49
    2010
    India, Singapore
  • COLTFOX PRIVATE LIMITED

    CREATIVE MARKETING AGENCY

    We are an award-winning, 360 degree creative marketing agency located in Bangalore, helping businesses make their products, services, and marketing communication easier, more effective and more enjoyable for everyone.   We are in the course of helping brands become more relevant to 21st century consumers; ... learn more about COLTFOX PRIVATE LIMITED

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    < $25/hr
    10 - 49
    2016
    India
  • Bluetech

    Your True Technology Partner

    As an all-around Web Design, Development and eCommerce service provider, we have come a long way. We understand the market, especially the needs of your business and your clients and thus deliver you solutions that suit your brand the best. We follow customer-first approach and this enables us to bring for ... learn more about Bluetech

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    < $25/hr
    10 - 49
    2015
    India
  • SynergyTop

    Driving Synergy Assuring Growth

    SynergyTop is a global software solutions provider that delivers innovation and technology services. We offer our expertise in the areas of Mobile, Product and Application Design and Development, Web Services, Digital Marketing and Quality Analysis. We, at SynergyTop are passionate about technology. This, coupled wi ... learn more about SynergyTop

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    $25 - $49/hr
    50 - 249
    2014
    United States
  • Leading Solution

    Lead Research, List Building, Lead Generation

    Our team is a group of highly motivated and skilled individuals with the main purpose of expressing our unique and creative solutions to web research, data entry and lead generation to the business organization.  Our dedicated team performs task-oriented research to capture data, verify and calibrate it, and so ... learn more about Leading Solution

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    < $25/hr
    2 - 9
    2015
    United States
  • Napollo Software Design L.L.C

    Best Software Design Agency in Dubai & New York

    Napollo Software Design established in Q1, 2011 is an ISO 9001:2015 Certified leading Technology Group from New York USA. Head quartered in Manhattan with international offices in Dubai, Oslo, Mecca, Lahore, Islamabad & Upcoming new office in Sydney. Our expertise is spread across the board ranging from; S ... learn more about Napollo Software Design L.L.C

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    NA
    50 - 249
    2011
    United States
  • IMZUBER

    Best SEO Company in Surat

     Are you looking for a reliable and trusted best SEO company in surat? IMZUBER provide the most trusted SEO service result oriented work in Surat.

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    < $25/hr
    2 - 9
    2011
    India
  • SwiftlyLabs

    Online Reputation Management

    Swiftlylabs is an Online Reputation Management Services company specializing in fixing your personal or corporate online reputation. We work with clients to control search engine results and bury deep into the Search Engine Results Pages (SERPS) the negative content about your name or your company. Our Online Reputa ... learn more about SwiftlyLabs

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    $25 - $49/hr
    2 - 9
    2018
    Canada
  • Optimize Goal

    Analytics And Conversion Optimization

    At Optimize Goal we are helping business to increase sales revenue with targeted ad campaign that give you invincible return on ad spends. We make strategies for your business and reach new audience that convert.

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    $50 - $99/hr
    Freelancer
    2020
    India
  • we are very.in

    Connecting lines in between

    Posting an advertisement on social media and boosting it to lakhs of people is the old way of digital marketing and people fed up watching these things on their timelines. In fact, this resulted in the plummeting of leads in many cases: a recent report.  ​ What we need is an effective and innovative way of dig ... learn more about we are very.in

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    NA
    10 - 49
    2020
    India
  • KRV Guru

    Imagination & Innovation

    Our Mission: Our mission is to deliver result oriented marketing strategies with imagination & innovation in every step to meet our client’s business objectives.   We are an award winning bunch of young energetic, creative and passionate “MARTECH” team who love what they do and most ... learn more about KRV Guru

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    < $25/hr
    10 - 49
    2018
    India
  • Percepto

    Digital Thinking. Powerful Impact.

    Maintain a strong, positive, online image and secure your brand with Percepto. We use our knowledge and experience to implement strategic solutions that generate tangible results. Percepto promotes your key messaging, protects your reputation, and engages with your stakeholders to achieve your goals. At Percep ... learn more about Percepto

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    $100 - $149/hr
    10 - 49
    2007
    Israel
  • Unyscape Infocom

    Crafting Digital Success Stories

    Unyscape is a leading IT company with a focus on providing Remote Teams having expertise in Mobile App & Website Development, Design, E-commerce Solutions, & Data Analytics to Fortune 1000 companies. Founded in 2009, with a laser focus on providing the best in class solutions for solving real-life challeng ... learn more about Unyscape Infocom

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    $25 - $49/hr
    50 - 249
    2009
    India
  • ePromoters

    Your Digital Partner

    ePromoters is a digital agency consists of strategists, creative minds, technologists, designers, marketers, storytellers, and inventors. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. Why ePromoters? A question th ... learn more about ePromoters

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    $100 - $149/hr
    10 - 49
    2017
    Pakistan
  • Shashwat Web Technologies - India's leading ISO 9001:2015 & Google Certified IT Company Serving client since 15+ years and awarded with more than 10+ International Credentials. We committed to provide Web Design & Development, Software Development, ERP/CRM Development, Custom Development, Mobile Application ... learn more about Shashwat Web Technologies Private Limited

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    < $25/hr
    50 - 249
    2009
    India
  • Mebsites

    An Evidence Based Approach To Performance

    We Work With SEO Clients in the Gold Coast, Australia and Internationally Performance first approach to internet applications from: SEO, Web Hosting, Software Developers of eCommerce, Websites to Blockchain. WE ARE FULL STACK SEO AND HOSTING EXPERTS Our SEO expertise includes creating user exper ... learn more about Mebsites

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    $150 - $199/hr
    10 - 49
    2011
    Australia, New Zealand
  • EZ Rankings

    One stop solution for all digital marketing needs!

    EZ Rankings is an award-winning SEO company based in India with other branches based in West Chester, USA. Our goal is to keep you ahead of the competition by offering simple, customized yet effective solutions. We truly understand the importance of creating a unique website that reflects the soul of your business to d ... learn more about EZ Rankings

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    $50 - $99/hr
    50 - 249
    2010
    India, United States
  • Mobiloitte Inc

    A Blockchain and Metaverse Company

    Mobiloitte Inc. is a USA-based Blockchain and Metaverse Company that delivers outstanding solutions to their clients on time.  [Metaverse | Blockchain | Games | AI | IoT | Mobile App | Web App and Cloud] EXPERIENCE: EXCELLENCE: EXUBERANCE is our work mantra for Go-to-Market Strategy of our customers. ... learn more about Mobiloitte Inc

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    < $25/hr
    250 - 999
    2004
    United States, India
  • ACE Software n Web Solutions

    We believe in intelligent innovation

    We are a software development company with innovation as our working theme. We are creative nerds, and try to give any business a smart digital solution.

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    $25 - $49/hr
    10 - 49
    2013
    India
  • Commerce Pundit

    An eCommerce Solutions Company

    Commerce Pundit has its roots in Atlanta and three other branches located across the globe. Dedicated to providing customized Magento eCommerce solutions to its clients, the company houses a team of experts and has experience of around a decade.  With over 250 experienced IT professionals available at service, ... learn more about Commerce Pundit

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    < $25/hr
    250 - 999
    2009
    United States, India
  • Maestro Digital

    We Value your Brand

    The pioneers of maestro digital jot down every minute element to craft and digitally set the strategic planning and positioning, which provides absolute branding solutions. Creating the definite process which uncovers the better ways to do business. We're vital specialists and inventive team focused on settling ... learn more about Maestro Digital

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    $50 - $99/hr
    10 - 49
    1984
    Canada, Pakistan
  • Huptech Web Private Limited

    DEVELOPING TO DRIVE SALES

    Following an ironclad vision to create a web world that is beyond its technical aspects, we started at a pace of beginners. With a founder who has barely touched his late twenties and yet has a steadfast determination, the vibe of Huptech’s workspace is a perfect blend of eccentricity and professionalism. An appr ... learn more about Huptech Web Private Limited

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    $25 - $49/hr
    10 - 49
    2016
    India
  • Kingz Marketing

    The Fresh Face of Digital Marketing

    We are a full-service digital marketing company based in Calgary, AB providing digital marketing services to businesses establishing themselves in today’s crowded online spaces. Hiring us for your digital marketing means embarking on a full-on partnership with a team that will work on all aspects of your brand wi ... learn more about Kingz Marketing

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    $50 - $99/hr
    2 - 9
    2017
    Canada
  • Marketing Deck

    Full Service Digital Marketing Agency

    We are Marketing Deck, the digital marketing team with a laser focus on creating tangible results through Social Media, Performance Marketing and Website Development. With 100+ clients, 1 mil. euro in ad spent and tens of thousands leads generated, we strive to be the best we can for our clients and for ou ... learn more about Marketing Deck

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    $50 - $99/hr
    10 - 49
    2017
    Romania
  • Aspiration Worx

    SEO | Google Ads | Social Media | E-commerce

    Started in the year 2011, Aspiration Worx is a Digital Marketing Agency that provides the clients with seamless digital marketing services. Being fully dedicated to elevate our clients to new heights, we learn about you and understand your business requirements. Having digital partnerships with Global leaders like Goog ... learn more about Aspiration Worx

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    $50 - $99/hr
    10 - 49
    2011
    United Arab Emirates
  • Digital Hawk

    Your Brand's Voice

    Digital Hawk is one of the leading Digital Marketing and IT Solutions Company. We provide all type of IT and digital marketing services before the deadline and also at very competitive prices.  Digital Hawk is specialized in providing innovative IT and Digital marketing solutions to build and grow their clients ... learn more about Digital Hawk

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    $25 - $49/hr
    10 - 49
    2013
    India
  • Shobi Solutions

    Removing barriers in building brands

    Shobi Solutions is a privately-owned, boutique digital marketing consulting and implementation agency located in Islamabad, Pakistan. Shobi Solutions is one of the fastest-growing digital agencies in the past 2 years, and Shobi Solutions is within 0.5% of all Top Pakistani agencies. . We recently raised $700,000 in a s ... learn more about Shobi Solutions

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    $50 - $99/hr
    10 - 49
    2017
    Pakistan
  • Bizmap LLC

    We Put Businesses on the Map

    Bizmap provides SEO, marketing, and ORM services to small businesses in the United States and Europe.  Bizmap's service offerings include website design and maintenance, marketing support, graphic design and branding services, business strategy consulting and analytics, and reputation management services. B ... learn more about Bizmap LLC

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    NA
    Freelancer
    2017
    United States
  • First Page Digital HK

    We build traffic, leads & sales for your business.

    First Page Digital is a digital marketing solutions agency. We help companies with SEO, PPC, Social Media Paid Advertising, and much more! Established in Singapore in 2011, we have helped companies adapt to the digital age and take advantage of innovations within the marketing sphere. Our efforts enable clients to get ... learn more about First Page Digital HK

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    $150 - $199/hr
    10 - 49
    2011
    China
  • Studio Mosaic

    Growth - Oriented App Marketing Agency

    Studio Mosaic is an award-winning mobile app marketing agency based in New Delhi, India. We are a growth-oriented company that has been helping appreneurs & enterprises launch and promote their mobile apps worldwide, since 2013. We specialise in user acquisition and revenue generation for app-based businesses and h ... learn more about Studio Mosaic

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    $25 - $49/hr
    10 - 49
    2013
    India
  • Conversion Perk

    A Digital Marketing Agency

    We are a team of digital marketing experts all set to take your business goals to the next level. We are driven by the passion to position our customers in a place where we can ceaselessly work towards boosting revenue, driving sales and thriving for better results every day. We promise no quick results and project not ... learn more about Conversion Perk

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    < $25/hr
    10 - 49
    2018
    India
  • GRWTHCO

    Data-driven marketing

    GRWTHCO helps clients grow their revenue through ROI-driven digital marketing campaigns.  Our Main Services: Target Based Marketing: Marketing that focuses on a set list of potential clients that sales and marketing are aligned on. Target Based Marketing helps organizations build a pipeline and incre ... learn more about GRWTHCO

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    $50 - $99/hr
    2 - 9
    2017
    United States

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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