
John Zappa, Director of Product Management at ARM Institute
Posted 3 months ago
RankSnack's project management approach is very systematic and proactive.
We chose to go with SEO and content marketing to build awareness of our services. RankSnack helps us create blog posts and identify keywords to help Google effectively index our website. They’ve helped write articles about what robotics careers look like, how robotics competitions work, and more. They’ve been very helpful in navigating appropriate keywords to select and focus on through data analysis.
What was the project name that you have worked with RankSnack?
SEO & Content Marketing for Nonprofit
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
We’ve created a service that helps individuals connect with education and training opportunities in robotics and in their careers at large. Our institute doesn’t have a large marketing budget, so we needed help raising awareness of our free resources.
What is it about the company that you appreciate the most?
RankSnack's project management approach is very systematic and proactive. Their understanding and knowledge of search engine behavior and approaches stand out. They also have a deep understanding of how to create the kind of content that will resonate with readers. They’ve gained this by staying on top of trends. Their expertise is highly specialized.
What was it about the company that you didn't like which they should do better?
No, none that I can think of.
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $10001 to $50000
- Completed
- Other Industries