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Top-Rated, Award-Winning Fractional CMO, Amazon Consultant, eCommerce Consultant, Walmart Marketplace Consultant | 10+ Years Experience Helping Companies Thrive at eCommerce Quicker & Easier With a Proven System
SERVICES:
- Fractional CMO
- Amazon Consultant
- Amazon Vendor Central Consultant
- eCommerce Consultant
- Walmart Marketplace Consultant
WHAT YOU CAN EXPECT:
- Save Time: Grow significantly faster by benefitting from 10+ years of experience. You will gain a key competitive advantage by being able to easily focus on what matters most to quickly drive revenue and boost profitability.
- Save Money: Prevent the costly mistakes that can last the lifetime of your business, costing you countless dollars, both short and long term. Get the peace of mind from knowing what you don’t know by being informed on what matters most.
- A Trusted Advisor: Benefit from a consultant who has been where you want to go and can get you there quicker & easier. As an owner of a consultancy, retailer and a SAAS company, I have significant experience managing people, projects & budgets.
- A Proven System: Get results quicker & easier with a proven method, developed over 10+ years known as The Source Approach. While Amazon is complex, the Source Approach is simple, enabling you to get the most out of your business.
HOW WE WORK TOGETHER:
- Screen Sharing
- Video Calls
- Phone Calls
- File Sharing
- Slack
GETTING STARTED IS EASY:
- Quick Chat
- Agreement
- Get Started
Locations
United States
PO BOX 427,
Buffalo,
New York
14051
+1-716-616-0136
Focus Areas
Service Focus
- Digital Marketing
Client Focus
- Small Business
- Medium Business
Industry Focus
- Consumer Products
- Manufacturing
Source Approach Executive Interview
Tanner Rankin
CEO
Please introduce your company and give a brief about your role within the company?
Top Rated Amazon Consultant and eCommerce Consultant | 10+ Years Experience Helping Companies Thrive at eCommerce Quicker & Easier
For 10 years as an author, speaker & founder of The Source Approach, I’ve helped brands, retailers, startups & more get where they want to go quickly and efficiently both in the case of eCommerce & on Amazon. Today, we have our presence on Forbes, Entrepreneur, The Business Journals & more.
For 10 years as an author, speaker & founder of The Source Approach, I’ve helped brands, retailers, startups & more get where they want to go quickly and efficiently both in the case of eCommerce & on Amazon. Today, we have our presence on Forbes, Entrepreneur, The Business Journals & more.
Mention the objectives or the parameters critical in determining the growth of ecommerce businesses.
It’s crucial that companies have these 3 components to effectively & efficiently grow & scale an eCommerce business:
1) Ensuring you know EXACTLY who your target customer is: (Where do they live online, what benefits do they care about, what objections would they handle, age, gender, location, etc.)
2) Having a solid plan on getting your target customer to your eCommerce website. Be it from YouTube videos, Facebook, Instagram or Pinterest Ads, Blogs, Affiliates, SEO, Reddit, Quora, or Social Media. How are you going to get traffic from these channels to your website?
3) Making sure you have an eCommerce website designed to convert and drive lifetime revenue from your SPECIFIED target customer: (Does your website get your customers to know, like & trust you? Is it set up for upsells, cross-sells & more?)
1) Ensuring you know EXACTLY who your target customer is: (Where do they live online, what benefits do they care about, what objections would they handle, age, gender, location, etc.)
2) Having a solid plan on getting your target customer to your eCommerce website. Be it from YouTube videos, Facebook, Instagram or Pinterest Ads, Blogs, Affiliates, SEO, Reddit, Quora, or Social Media. How are you going to get traffic from these channels to your website?
3) Making sure you have an eCommerce website designed to convert and drive lifetime revenue from your SPECIFIED target customer: (Does your website get your customers to know, like & trust you? Is it set up for upsells, cross-sells & more?)
How much effort in terms of time goes into developing the strategy or marketing campaign for an ecommerce business?
This is entirely dependent on the company, the industry they are in and the customers they are targeting. Competing in an industry where there are few competitors, and the particular segment of customer you are targeting is even narrower is much different than the effort required to gain traction in a highly competitive industry where everyone is targeting the same customer.
What is your company’s business model–in house team or third party vendors/outsourcing?
- You work 1 on 1 personally with me and not a random agent in a call center with little to no experience.
- As a fellow business owner, I have significant experience managing projects, people & budgets to get results.
- My experience comes from owning, partnering & running businesses, not working as an employee at an agency.
- When you reach out, you’re speaking with me, not a sales agent who earns a commission or a random customer service rep.
- As a fellow business owner, I have significant experience managing projects, people & budgets to get results.
- My experience comes from owning, partnering & running businesses, not working as an employee at an agency.
- When you reach out, you’re speaking with me, not a sales agent who earns a commission or a random customer service rep.
How is your business style different from a value addition perspective to the clients compared to other companies' business?
I am not an agency and clients are never passed to other people. I only take on 10-15 projects at a time, so there are no communication or experience level gaps. All of my decisions come from significant experience of managing people, projects, & budgets and most importantly, running businesses. Clients get the benefit of working with a fellow business owner with 10+ years selling online and on Amazon, not a junior level marketer or intern at an agency.
What industries do you cater to? Are your clients repetitive?
I add the most value to companies who:
- Have sold on Amazon, but are not doing as well as they should and want to take the proper steps to reach their full potential quickly and easily.
- Believe in doing things the right way the first time, not cutting corners and want to get started on Amazon from day one as efficiently and as effectively as possible.
- Have sold on Amazon, but are not doing as well as they should and want to take the proper steps to reach their full potential quickly and easily.
- Believe in doing things the right way the first time, not cutting corners and want to get started on Amazon from day one as efficiently and as effectively as possible.
What are the key parameters to be considered before testing & improving a business’s ecommerce user experience?
The user experience should achieve a frictionless sale from the companies, precisely from their target customer. That being said, you should have a rock solid understanding of a few components:
• Your target customer
• Where your target customer frequents online
• Strengths, weaknesses and the sales funnel of competitors currently serving your target customers
• Your target customer
• Where your target customer frequents online
• Strengths, weaknesses and the sales funnel of competitors currently serving your target customers
Which parameters are important to be determined before you decide upon designing a marketing strategy for any of your clients?
Besides understanding the customer and the competitors, I firmly believe companies need a solid foundation before marketing & advertising their services.
Whether the company is investing resources in sending potential customers to an eCommerce website or an Amazon product listing, significant and meaningful work should be completed beforehand to make sure as many of those potential customers will convert into paying customers.
The importance of having a productive bottom line of the funnel cannot be understated.
Whether the company is investing resources in sending potential customers to an eCommerce website or an Amazon product listing, significant and meaningful work should be completed beforehand to make sure as many of those potential customers will convert into paying customers.
The importance of having a productive bottom line of the funnel cannot be understated.
How do you advise your clients on improving their landing pages & Sales funnel for their ecommerce business?
Generally speaking, a landing page needs to have: a clear unique value proposition, no distractions, trust signals, clearly showcase the benefits, answer questions, objection handle, showcase reviews and have a call to action that’s easy to execute.
What are the key factors that you consider before deciding the cost of your consultation?
I offer free consultations. Since I only take on 10-15 projects at a time, I like to learn more about the brand and their needs to make sure the project is a good fit for both sides; to make sure I can add value and solve their problems and also make sure I have the required bandwidth.
What kind of payment structure do you follow to bill your clients?
Investment is super easy. On retainer, I invoice monthly on the 1st of the month, net 15 terms, payment methods accepted: Credit Card, PayPal, ACH & Check.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
My minimum viable budget in 2018 was an investment of $1,399.99 / month.
What is the price range (min and max) of the projects that you catered to in 2018?
The investment range of clients in 2018 was between: $1,399.99 / month - $12,750 / month.
What do you think is the future of the ecommerce industry?
To thrive in the eCommerce & Amazon industry in 2019 and beyond, brands will need to focus on partnering with existing Amazon Affiliates as influencers to promote their products to attract more traffic as ad real estate shrinks and gets more competitive, thereby limiting ad inventory.
On the eCommerce side, guided selling is becoming more crucial to help customers make a quicker & more substantial profit per purchase.
On the eCommerce side, guided selling is becoming more crucial to help customers make a quicker & more substantial profit per purchase.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
When evaluating Google Analytics regularly, I see that I get a lot of traffic from GoodFirms and it is a great value add to my consultancy.
Source Approach Clients & Portfolios
Source Approach Reviews
11 Reviews
- All Services
- Digital Marketing
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
William Zelazny
Posted on Aug 29, 2022
In depth e-commerce development and strategy for improving e-commerce performance
Review Summary
The Source Approach completely turned around our Amazon and E-Commerce performance fast. When we began with Tanner, our listings were at a standstill. As soon as we implemented his frameworks and followed his guidelines, our sales and entire brand presence skyrocketed. I have no doubt that this system is rock-solid and can be applied to any market segment. Tanner at The Source Approach got our online sales on the right track, and set us up with the skills to maintain and improve our E-Commerce performance in perpetuity.
What is it about the company that you appreciate the most?
{"1":"The current and in depth knowledge of all things related to improving e-commerce performance."}
What was it about the company that you didn't like which they should do better?
{"1":"I do not believe this company needs any improvements at this time."}
Mike Pace, President at Skate Anytime
Posted on Jul 08, 2019
Excellent consulting with tangible results!!
Review Summary
I have been working with Source Approach for only a few months and we have already seen excellent results. Everything that they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We already have seen a major uptick in our sales velocity and are gaining traction in many market segments. We are extremely pleased and are excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!
Company Response
Source Approach
Mike, thank you so much for your kind feedback. Happy to be helpful!
Posted on Jul 08, 2019
Steve Larsen, IT Manager at Reminderband
Posted on May 25, 2019
Tanner is a superstar consultant
Review Summary
Our company has dealt with quite a few consultants over the years, and Tanner is one that ranks near the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner and his company.
Company Response
Source Approach
Steve, thank you for the kind words. Happy & honored to contribute in a meaningful way to such a great company.
Posted on May 25, 2019
Timothy Delaney, Proprietor at Elma Wine & Liquor
Posted on Apr 12, 2019
Great Website, Great Service, Great Ideas
Review Summary
Source Approach built me an eCommerce website that I am truly happy with. Tanner took the time to understand the particular complexities of my industry and worked to find solutions that met my needs. His attention to detail and understanding of SEO strategy has resulted in improved customer experience on my site. I’ve seen a substantial increase in traffic to the website by thousands of percentage points. I would definitely recommend Source Approach.
What is it about the company that you appreciate the most?
Tanner is extremely easy to work with and really knows his stuff!
Company Response
Source Approach
Tim, thank you for the kind words. Appreciate the feedback. Happy & honored to contribute in a meaningful way to a great company.
Posted on Apr 12, 2019
Margo ChazenRoss, Marketing and Product Development Consultant at Self Employed Consultant
Posted on Jan 17, 2019
Top digital marketing firm delivers unbelievable e-commerce results!
Review Summary
Source Approach has greatly improved our Amazon visibility and conversions. Source Approach wrote copy and enhanced our listings with A++ content, set up our Amazon store, handles all Amazon advertising campaigns and SEO. Source Approach is responsible for increasing our Amazon sales over 5,000% in 6 months, and for reducing our cost of sale on Amazon to 5.9%, which is incredible. In addition, Source approach handles e-commerce advertising on Facebook and Google Ads for us. Source approach also created a custom, e-commerce web site from the ground up, building in necessary SEO elements based on search engine algorithms.
Source Approach takes a comprehensive, integral approach to e-commerce and delivers results at a reasonable cost.
Source Approach takes a comprehensive, integral approach to e-commerce and delivers results at a reasonable cost.
Company Response
Source Approach
Margo, thank you for the kind words, I appreciate the feedback. Happy & honored to contribute in a meaningful way to a great company.
Posted on Jan 17, 2019
Brooke Becker
Posted on Jan 10, 2019
A great experience
Review Summary
Tanner Rankin created a fabulous ecommerce website for me, highly user friendly and patiently taught me how to work with it. But it didn’t end there. He continues to coach me in ways to create more business, attract more on-line and offline attention —all showing that he actually cares that my business does well. I feel like I am in great hands with a highly skilled person & company who takes my business & its growth seriously.
Company Response
Source Approach
Brooke, thank you for the kind words, I appreciate the feedback. Happy & honored to contribute in a meaningful way to a great company.
Posted on Jan 10, 2019
Christian Nelson at Reminderband
Posted on Jan 29, 2020
Our sales has progressed by 5x
Review Summary
What was the project name that you have worked with Source Approach?
Reminderband - Amazon Consulting
Jared Ebrahimoff, COO at Lavari Jewelry
Posted on Jan 29, 2020
SEO Strategy on point
Review Summary
What was the project name that you have worked with Source Approach?
Lavari Jewelry - Amazon & eCommerce Consulting
Mike Pace, CEO at Skate Anytime
Posted on Feb 07, 2020
Fantastic team to work with
Review Summary
What was the project name that you have worked with Source Approach?
Skate Anytime - Amazon & eCommerce Consulting
Tim Delaney, Owner at Elma Wine & Liquor
Posted on Mar 30, 2020
Highly recommend for Ecommerce and Marketing services
Review Summary
What was the project name that you have worked with Source Approach?
eCommerce Consulting - Elma Wine and Liquor