Navicosoft Pty Ltd

Rigel is a Herbal Oils Company in the UK.

Challenges:

They were looking for a marketing and brand development firm. The company wanted to establish a brand connection, position online and improve the conversion rate.

Digital Marketing Services:

• Web Design

• Content Marketing

• Search Engine Optimization (SEO)

• Pay-Per-Click Advertising (PPC)

• Social Media Marketing (SMM)

Rigel’s brand image calls for a stylish website to capture the positive emotional feedback from the buyer. We build their custom website with effective use of visual elements and trendy design toned with the proper color choices that correspond to the brand image.

Further, we worked on marketing, starting with the competitor analysis and mapping the complete online marketing tactics.

From the SEO standpoint of the website, our team optimized each product page with unique keywords via a comprehensive analysis using trends and search intent. 

Secondly, PPC strategies were created and directed with highly targeted campaigns, result-driven A/B tested ad copies and high ROI. Successively we moved on to social media. Facebook, Instagram, and Twitter were the prospective platforms targeting all age group demographics and valuable and visually aesthetic content posts. Growing their social media following, real-time leads, and conversions with boosted posts and tweets.

Results:

Navicosoft maintained the KPI and ROI tracking across various channels. Our daily and weekly tracking of the social media, PPC, and SEO solutions helped improve the sales funnel strategies and campaigns.

Other intermittent traced results were pretty impressive. Our joined efforts hoist up their Domain Authority DA from 0 to 14. SEO efforts significantly improved product attraction and sales for the Rigel. 

Within two months, the Rigel website was ranking on the first page for a large proportion of their target keywords. Further, many product pages secured one of the top three positions of the first-page result and got web traffic.

ALSA is an organization that houses the best surgeons from different healthcare sectors and facilitates the patients with the most advanced treatment options.

We joined hands with the client and took the project from scratch and aimed to manoeuvre the digital marketing space to improve the client base for ALSA. 

Our experts conducted a detailed survey of the target audience for the demand for services offered by ALSA. Consequently, our efforts were weaved around the core of instilling awareness among the prospective audience about state-of-the-art services our client offered and conventional treatment options. 

To achieve our defined goals, we were ready to launch The ALSA website online in no time. The carefully designed and developed website perfectly aligned with the ultimately defined standards of user experience, responsiveness, functionality, aesthetics, and the best content. 

We devised the pertinent on-page and off-page SEO strategies in compliance with the thorough keyword analysis. Furthermore, we created the blog, a content space for optimized content to leverage further SEO opportunities and improve the conversion rates. With the optimized content showcasing the surgeon’s services, we have succeeded in stepping up the Domain Authority for ALSA from 0 to 20.

Furthermore, our social media marketing team took advantage of the video ads and marketing and established awareness regarding the healthcare services offered by ALSA in common and understandable language. Hence, we improved the Return on Investment by sharing informative content on social media and the website. 

Recently, the organization underwent an expansion taking other surgeons on board. Hence, we revamped the whole website and created the space for additional board members accordingly. As a result, with a strategic and joint effort, we have successfully achieved rankings on Google as the most contemporary and non-conventional healthcare offering organization.  

Longer Chainsaw is a leading importer & supplier of chainsaw parts in Australia. 

Challenges

Their primary goal was a website to serve a diverse audience from Australia and many other countries equally feasible for mobile and desktop users. In addition, the website should be an intuitive brand experience and can smoothly highlight the variety of chainsaw products, chains, bars, and more collections. Further, they were fancying a scalable website with future growth in mind.

Solution

• Ecommerce Web Design & Development Services

• SEO Content Writing Services

We develop a comprehensive plan to formulate our approach to the website with enhanced UX design tailored to Longer Chainsaw requirements while meeting search engine best practices for design and content.

Building everything from scratch and custom development is the right solution to integrate their required features into the website. Our nimble design and development staff did their best to create a customized eCommerce website for Longer Chainsaw. We were able to cultivate the eCommerce website UX and UI with the best ever experience for the buyers.

With the custom website and coding, we were able to ensure flexibility and scalability. 

Additionally, we optimized the website’s logo and top navigation bar to call to action (CTA) for the shopping cart and checkout pages. We also pitched in our efforts to improve the page speed of product pages. 

For their website and products to be known across the country and worldwide, we did the SEO, including local SEO. Relevant keyword mapping, page titles, meta descriptions, and product descriptions. Optimized product pages and unique content enhanced the productivity of the pages to a greater extent. 

Results

As a result, we observed the improvement in their visibility and ranking in the results on Google. In short, the site traffic coming from organic search boosted and increased signups leading to conversions. It not only delivered great experiences but has elevated results.

Longer Chainsaw started receiving regular contacts from their old and new customers looking for good-quality mechanical parts. Now their website has become the go-to site for chainsaw parts. 

PriceGage is an eCommerce store & deals with e-juice vaping and e-cigarette products, and vape devices. 

Challenge & Consultation 

PriceGage was completely a newbie to the online vape market. So, to take the initiative and take on the challenge of establishing sovereignty in the vape market, PriceGage came to NavicoSoft in 2019.

NavicoSoft provided consultation, mapped out the challenges and opportunities, and brainstormed to erect their online business from scratch.

Offered Services 

To build and streamline the foundation for PriceGage, we put together solutions from:

Ecommerce Web Design and Development

SEO – Search Engine Optimization (On-Page and Off-Page)

Marketing

When we started working with PriceGage, we analyzed the vape market and extended our research to their competition. Hence, we learned that marketing rules of vaping & e-cigarette industry outlaw certain platforms and methodologies or put them under strict circumstances. Obviously, the typical marketing and SEO solutions weren’t going to work for them. So our specialists devise custom solutions to address the challenges, strengthen each aspect in a unique way, and draw tangible results.

We developed an eCommerce website for them to retail vapes direct-2-consumer and retain customers. It took us around 2 weeks to get their website ready from scratch & fully tested and fuse in all the functionalities. UI and UX were the pivotal factors alongside the responsiveness and mobile-friendliness. 

Meanwhile, our SEO leads explored the fit-for-purpose keywords for brand awareness, and  generated the SEO-based unique content for what PriceGage stands for. As a result, their domain authority got increased from 0 to 17. 

Classified Submission was implemented to market their e-store, get relevant backlinks and generate and increase leads and CTR (click-through rate). The result was outstanding, and the prospects’ landings and conversions started growing. Now PriceGage is generating immense amount of sales monthly.