ADINDEX

Business: Online store Aromateque sells elite cosmetics and niche perfumes and has a number of offline shops in large Ukrainian cities.

Geography: Ukraine

Task: Grow income and number of transactions with the help of promo campaigns optimization

KPI: sales and income

Email service: eSputnik

Adindex.biz is an agency specializing in integrated internet marketing. Recently a client turned to us and asked us to clean up their email marketing strategy. Up to this point they focused mostly on sending promo emails to the existing customer database. The performance was good and consistent, but this client wanted more. That’s why initially we decided to slightly adjust the promo email strategy, to redesign emails, and to prepare a number of new email templates for special occasions. We planned on focusing our strategy on automated emails to build trusting relationship with a client and to grow brand loyalty.

We created a trigger map, which included emails with product recommendations that complemented the previous purchase, notifications about discounts on products from ‘Favorite’ list, emails about new products from a favorite brand, and so on. We approved this map and were ready to implement it. However, then the client’s website went through spontaneous improvement. The programmers were busy revising the website and therefore weren’t able to participate in setting up the campaigns as quickly as needed.

However, we didn’t sit idly by while integration was on the go. We decided to review the promo campaigns and look for potential growth reserves.

Below, we offer a number of lifehacks that helped us grow email marketing’s income by 44,02% during the next five months.

Read Full Success Story: https://adindex.biz/how-we-grow-promo-campaigns-income-44-five-months-email-marketing-cases-p254/