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ADINDEX is a digital marketing agency, which provides marketing solutions for E-commerce businesses. The company has more than 7 years of experience in digital marketing, plenty of successful cases and more than 50 satisfied customers from EN, DE, PL, GE, RU, and UA markets.
ADINDEX is the Premier Google Partner and Google Analytics Technology Partner thus we have additional access to the newest performance tools. All team members have Google certifications and extensive knowledge for your project's purposes.
Our main goal is to help your business grow.
WE SUGGEST
• Agile processes.
• Quality and transparent documentation.
• 24/7 communication.
• The core of experts in SEO, PPC, SMM and Web Analytics area.
• Work with Premier Google Partner and Google Analytics Technology Partner Agency.
• Goal achievements strategies for a reasonable price.
CONTACT US
SERVICES: SEO, SMM, PPC, Analytics.
We can help you with:
• Web Analytics Development: GTM, setting goals in GA, custom reports.
• SEO: audit, strategy, competitors analysis, off-page optimization.
• Link Building: outreach based on content strategy development.
• Google Adwords: search, GDN, double-click.
• Implementing Facebook Advertising.
• Digital Marketing Consulting.
• SMM
Please let us know if you have any questions. We will be happy to answer you.
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Client:
VoD-media service – provides the ability to watch TV channels and movies through an application for smartphones, applications for SMART-TVs, a website.
Service:
We are setting up a unified analytics system for all touchpoints with the client.
A task:
Build an analytics system that will allow you to: analyze marketing communications, track user interactions with content, segment users for Remarketing, analyze the product, and improve it.
Result:
As a result of the work, a unified analytics system for data analysis was built from scratch (based on Firebase, Google Analytics, BigQuery, Google Data Studio, and Power BI tools).
The problem
Implementation pitfalls can be divided into two categories: technical and communicational.
The technical features are related to the selected technologies, application architecture.
Communication features were associated with a large number of teams that participated in the project.
Solution
Among the technical nuances, we can distinguish two as the main ones:
Working on an application differs from working on a website not only at the technical level but also at the communication level. In our case, we needed to communicate with five teams:
When working with multiple teams, it is essential to remember the following:
And for everyone to speak the same language, as a result, it is necessary to eliminate all inaccuracies and unambiguously prescribe the values and names of all events and parameters.
The Result
As a result of the work, the analytics system for the service was built from scratch. During the assignment:
Since the beginning of the use of data in marketing, the number of installations has grown significantly. The main merit is the work of the promotion teams, but without the data obtained, some of the strategically crucial decisions would have been impossible to make.
Сonclusions
In order for the analytics system to work, all those interested in it must know its functionality and trust the data that is stored in it.
It is also important not to forget that technical implementation is influenced not only by the competence of specialists but also by properly built communication and understanding of business processes.