Top Digital Marketing Agencies

Are you looking for the best digital marketing agencies? Many firms believe outsourcing digital marketing services is a good idea rather than having an in-house team. But the question is how to find a digital marketing agency for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. Here is a list of the best digital marketing companies with client reviews and ratings. The top digital marketing agencies below provide outstanding marketing solutions to global clients.

Top Digital Marketing Companies

List of the Best Digital Marketing Agencies

  • Bird Marketing Limited

    Award Winning Digital Marketing & SEO Agency

    Award winning web design & digital marketing company based in the vibrant heart of London & Essex, Bird Marketing have been established for 5 years. We are a small band of rebels, dedicated to bringing our customer’s business visions to life using all of the knowledge and experience that we bring together ... learn more about Bird Marketing Limited

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    $50 - $99/hr
    10 - 49
    2010
    United Kingdom
  • Quantum IT Innovation

    Mobile App, AI, RPA & Digital Marketing Company

    Quantum IT Innovation is working from the last 10 years, to provide exceptional services like:   Mobile App Development Robotic Process Automation Artificial Intelligence  Software Development  Data Science  BI & Data Visualisation  Website Development Digital Marke ... learn more about Quantum IT Innovation

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    < $25/hr
    50 - 249
    2010
    United States
  • Rankevolve

    Digital Marketing Agency

    Rank Evolve is the new branding kid for Digital Marketing, the name itself stands for a position at the top with gradual increment. We are here to create exhausting and aggressive digital marketing strategies to take your business to new heights. Our Team is completely devoted to finding out about your requirements and ... learn more about Rankevolve

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    < $25/hr
    10 - 49
    2017
    India
  • In Motion Marketing

    Attract More Customers & Outsmart Your Competitors

    We help B2Bs find the quickest path to marketing-led growth by designing & executing strategies for them.

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    $200 - $300/hr
    2 - 9
    2020
    Australia
  • Axis Web Art Pvt Ltd

    Premier eCommerce Development

    Axis Web Art is a top-rated, award-winning web design and development company in India. We specialize in eCommerce, Custom web application development and digital marketing services. Since 2011 we've completed more than 350 projects for businesses of all sizes & industries from all around the world. We are a ... learn more about Axis Web Art Pvt Ltd

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    $25 - $49/hr
    10 - 49
    2011
    India
  • Intensify

    Intensify Your Business Growth

    Intensify is an advertising agency excelling in digital advertising, social media management, and eCommerce growth. Based in Los Angeles, Intensify works with companies globally, from Dubai, to the US, to South Korea. The company collaborates with clients in a variety of industries including apparel, beauty, fitne ... learn more about Intensify

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    $100 - $149/hr
    2 - 9
    2014
  • Courimo

    Montreal Digital Marketing & SEO Agency

    We are a Montreal based digital marketing agency that offers several ppc, sem, social media, seo services to help small medium and large businesses attain their business goals. We have a strong passion for what we do, and it always shows in the quality of our work but most importantly in the results we bring. Our portf ... learn more about Courimo

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    $100 - $149/hr
    2 - 9
    2017
    Canada, United States
  • AppFillip

    Best App Marketing Agency

    We are a mobile App Marketing agency specialist into mobile app promotion, Market Research Consultants who follow a user-centered approach to increase more popularity and genuine downloads for your app. AppFillip experienced app marketing team to provide app marketing solution for iOS, Android, Windows platform. Get st ... learn more about AppFillip

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    $25 - $49/hr
    10 - 49
    2014
    India
  • Webby Central

    Website Design Company in Boston- Webby Central

    Webby Central is a US-based growth driven agency. It is the most trusted and renowned web design, development and digital marketing agency in US, offering a wide range of top-notch services like graphic design, branding, digital marketing, strategy and consulting. We have a team of highly-skilled designers and ... learn more about Webby Central

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    $25 - $49/hr
    10 - 49
    2013
    United States
  • Technoloader Pvt Ltd

    Blockchain Development Company in India

    Technoloader (P) LTD. is a blockchain development company that provides a wide array of services based on blockchains such as blockchain development, supply chain development, cryptocurrency exchange development, cryptocurrency MLM development, IDO Development, Smart Contract Development, Dapp development, crypto tradi ... learn more about Technoloader Pvt Ltd

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    $25 - $49/hr
    10 - 49
    2017
    India
  • Exaalgia

    #1 Ranked SEO and Web Agency by Best Firms USA

    Exaalgia is a top-notch website design and digital marketing company, offering result-driven services for search engine marketing (SEO & PPC). The company was founded with an aim to boost the visibility of the website over digital channels. Quick results and consistent support to the clients have made Exaalgia beco ... learn more about Exaalgia

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    $25 - $49/hr
    50 - 249
    2009
    United States
  • Viha Digital Commerce Private Limited

    eCommerce Website Developer & Magento Partner

    Viha Digital Commerce is an Adobe Commerce development agency that has created its own identity in the Magento sector. We offer eCommerce Store Design and Development services at an affordable price. We take the pride to announce that, Magento Developers from our team have passed Magento exams to become certified Ma ... learn more about Viha Digital Commerce Private Limited

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    < $25/hr
    50 - 249
    2010
    India
  • Divwy Technologies

    Expedite Business Growth with Divwy Technologies

    ​Divwy Technologies is a leading Web, Mobile, AR/VR, AI, Big Data & Digital Marketing Company in India which brings a prospect to your lifeless business by continuously nurturing it with cutting edge engineering, which results in a higher conversion rate. Be the core part of the team and see the constant traffic ... learn more about Divwy Technologies

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    $25 - $49/hr
    2 - 9
    2018
    India
  • Let's get Optimized

    SEO Services in Montreal, Toronto & Halifax

    We are a full-stack Canadian SEO Agency and handle 100% of all SEO management in-house. SEO Consultants are located in 3 provinces to better serve you, Ontario, Québec & Nova Scotia. SEO Firm proudly has over 2 decades of being a leading SEO Solutions provider in Canada. Our own Organic results show our abil ... learn more about Let's get Optimized

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    $200 - $300/hr
    10 - 49
    2007
    Canada
  • Icecube Digital

    A Creative Digital Agency

    We are a leading eCommerce web design, web development and digital marketing company having experience of more than 9 years. Our experienced team has got it all to successfully deliver Magento, WordPress, Woocommerce, PHP and digital marketing projects. We really love what we do for our valued customers and that's ... learn more about Icecube Digital

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    $25 - $49/hr
    10 - 49
    2008
    India, United States
  • e intelligence

    Rated Best SEO & Digital Marketing Company India

    e intelligence is a renowned global leader in the digital marketing space. We’re an award-winning full service interactive agency offering end-to-end web solutions for clientele across multiple verticals. Since our inception in 2005, we are consistently ranked among the top digital agencies! Whether you’re ... learn more about e intelligence

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    < $25/hr
    50 - 249
    2005
    India
  • NCSofttech

    Digital World Can't Wait, You Have to Catch It !

    NCSofttech is a Digital Marketing Agency in India that nourishes brands through crisp and fresh web technology. Launched in the market with a fresh approach of offering intelligent representations on online marketing platforms, NCSofttech help the clients engage better with customers. NCSofttech's lively and creati ... learn more about NCSofttech

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    < $25/hr
    10 - 49
    2015
    India
  • Storm Brain

    💡 Smarter Digital – Marketing & Web Assets

    Storm Brain is a digital agency specializing in on-line digital marketing campaigns, brand strategy, design, web and e-commerce development, as well as services related to the implementation of creative marketing strategy. We uniquely communicate who you are, demonstrate why you’re important, create maximum conve ... learn more about Storm Brain

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    $100 - $149/hr
    2 - 9
    2001
    United States
  • Webleonz Technologies

    ۩ SEO & Google AdWords Certified ۩

    A pioneering name in the world of web development, web design & SEO company (search engine Optimisation) in USA, UK, Australia, and Malaysia, webleonz brings your business in the limelight. Backed by a passionate and hard-working team we offer compelling business solutions for brands to unlock their full potential. ... learn more about Webleonz Technologies

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    < $25/hr
    10 - 49
    2015
    India, United States
  • Socialiency Advertising

    Leading Digital Advertising Agency in Hyderabad

    At Socialiency, We’re Not Just Advertisers. We’re Creators. We combine creative ideas with our vast experience in search technologies to deliver measurable results for our clients. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social ... learn more about Socialiency Advertising

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    < $25/hr
    2 - 9
    2019
    India, United States
  • Redcube Digital Pvt. Ltd.

    Exclusive Boutique Digital Agency

    Founded by Mr. Ajay Prakash in 2011, Redcube Digital Media empowers brands by building their digital assets and helping them communicate with curated communities. Red Cube not only knows the thought process of their digital audience but also understands the needs of their clients and works hard on finding the best fit ... learn more about Redcube Digital Pvt. Ltd.

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    $25 - $49/hr
    10 - 49
    2011
    India
  • Viral In Nature

    Capturing the POWER of SOCIAL MEDIA

    Viral In Nature is a multi-award winning social media marketing agency ranked by three different market research companies as one of the top social media agencies in the world. Our team has achieved this success by staying focused and specializing in one area of expertise, social media marketing. We have developed a ... learn more about Viral In Nature

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    $100 - $149/hr
    10 - 49
    2013
    Canada
  • Walt Disney, Dr. Reddy’s Laboratories, Fossil, Entrepreneur, Insomnia Cookies, Bay Alarm Medical, FreshDirect, Landmark Group, Krispy Kreme Doughnuts, and Southwest Airlines are some of our clients, for which we have transformed businesses. Brainvire is a Digital Enabler and an IT consultancy firm that has fue ... learn more about Brainvire Infotech INC.

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    $25 - $49/hr
    1,000 - 9,999
    2000
    United States, Canada
  • MakeWebBetter

    If it's HubSpot for eCommerce, It's MakeWebBetter.

    MakeWebBetter is one central hub of expertise your organization needs to win in the digital world. The only eCommerce Marketing Agency and HubSpot Diamond Solutions Partner with a holistic approach to marketing, integrating every aspect of eCommerce and modern brand-building. At MakeWebBetter, you’re alwa ... learn more about MakeWebBetter

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    $100 - $149/hr
    1,000 - 9,999
    2016
    United States, India
  • AONE SEO Service - Best SEO Company in Ahmedabad, India AONE SEO Service is a leading digital marketing company in Ahmedabad, India since inception (2013). Our dedicated and experienced team offers fully integrated digital marketing services like SEO, SMO, ORM, PPC, and Content Marketing. We customize the best fusio ... learn more about AONE SEO SERVICE

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    < $25/hr
    10 - 49
    2013
    India
  • Jives Media

    #1 Marketing Agency - Voted 5 years running

    Since 2012, we have completed over 500 projects around the globe. Our experience in digital marketing, branding, and analytics allow us to serve as a Triple Treat for our clients. We begin each project with extensive industry research to set strategic objectives and goals. Our all-encompassing marketing strategy has pr ... learn more about Jives Media

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    NA
    50 - 249
    2012
    United States
  • Graphiters

    Award Winning Digital Marketing Agency of Pakistan

    Graphiters is a one-stop solution to all your Digital Needs. A dedicated team of Graphic Designers, Web designers, SEO Experts, and Full Stack Developers focused on Creativity, Innovation & Growth. We offer a wide range of services like Web design, SEO, Social Media Design, Social Media Marketing, App developme ... learn more about Graphiters

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    $25 - $49/hr
    50 - 249
    2016
    Pakistan
  • SERP WIZARD

    A Complete Digital Marketing Agency

    SERP WIZARD is an SEO, website management, and digital marketing company based in India. We offer digital marketing, web design & development, mobile application & software development services to all kinds of businesses wherever you are located. Our company believes in providing reasonably priced, flexible, re ... learn more about SERP WIZARD

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    < $25/hr
    10 - 49
    2012
    India
  • Ateam Soft Solutions

    Top Rated Goodfirms Agency

    At aTeam we build digitalproducts which are ranked at the top of the AppStore and Google Play listings. Want to create a web or mobile application but not sure where to start? aTeam transforms ideas into successful products. 1. We organize and iron your ideas to create a clear, detailed pictur ... learn more about Ateam Soft Solutions

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    < $25/hr
    50 - 249
    2013
    Australia, United States
  • W3era Technologies

    Purpose Driven Digital Marketing Company

    Meet - Your Personalized Digital Marketing and SEO company in USA and India. We are a team of inquisitive digital geeks who design and develop Real-time Digital Marketing Campaigns with tailor-made services related to Local Business Listing (Local SEO), Organic Long-term SEO, Social Media Marketing, Custom Social Media ... learn more about W3era Technologies

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    < $25/hr
    50 - 249
    2007
    India
  • ShoutnHike

    SEO, Digital Marketing Company in Ahmedabad, India

    Shoutnhike is a digital marketing, web design and development, and SEO agency. From start-ups to multi-nationals, we provide digital marketing solutions for all. Our technologically formed and creatively designed services aim at building reputed brand images in the virtual world. Our work expertise, proficient knowl ... learn more about ShoutnHike

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    < $25/hr
    10 - 49
    2017
    India, Canada
  • Prism Digital was founded in 2006 and the digital arm of the Prism Group which also owns Prism Advertising and Prism Event Management. The company has three offices in three countries, namely in the UAE, India and a fully owned sales representative office in Vancouver British Columbia, Canada. Prism Digital is ... learn more about Prism Events Digital Advertising

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    $25 - $49/hr
    10 - 49
    2006
    United Arab Emirates
  • IndeedSEO

    Best Social Media Marketing Company

    IndeedSEO is the best SEO company which provides various online marketing services including SEO, SEM, PPC, ORM, Content writing and Inbound link that help clients expand and promote their business by using innovative strategies and techniques.

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    < $25/hr
    50 - 249
    2009
    India
  • Thevisiontech

    Leader in Small Space

    Our goal is to become the best online marketing company in Massachusetts, the most professional and respected digital marketing agency, a mission we 're well on our way to accomplishing. Our emphasis is on generating business-changing outcomes for enthusiastic clients while exchanging our experience through events ... learn more about Thevisiontech

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    $25 - $49/hr
    10 - 49
    2018
    United States
  • Pramukh Digital Agency

    We Build Digital World

    Pramukh Digital is a premium agency that focuses on quality, innovation, & speed. We utilized technology to bring results to grow our clients businesses. We pride ourselves in great work ethic, integrity, and end-results. Throughout the years Pramukh Digital has been able to create stunning, award winning design ... learn more about Pramukh Digital Agency

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    < $25/hr
    10 - 49
    2016
    India
  • Orvador

    Your Partner in Growth

    Orvador is a boutique SEO digital marketing agency working with startups and social enterprises to help them grow online. We provide sustainable eCommerce growth marketing to brands that are into sustainable eCommerce businesses. Believing in their idea, we aim to provide them sustainable eCommerce SEO to help them ... learn more about Orvador

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    $25 - $49/hr
    2 - 9
    2019
    India
  • FATbit Technologies

    Software & Mobile App Development Company in India

    FATbit Technologies is a renowned mobile app and software development company that provides optimum solutions for businesses to gain a leading edge in the industry. Established in 2004, the company has served 5000+ clients globally with its market-leading software solutions and products.  At FATbit, we look for ... learn more about FATbit Technologies

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    $25 - $49/hr
    50 - 249
    2004
    India
  • iSEE MarkComm

    RELIABLE PARTNER SINCE 2010

    Get a non-binding quote automatically on our website. Hire us with no strings attached for up to 3 months. Get your marketing subscription meant for growth. iSEE MarkComm is a trusted marketing company with deep CSR history since 2010. It helps post-revenue early-stage companies successfully manage growth op ... learn more about iSEE MarkComm

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    $50 - $99/hr
    10 - 49
    2010
    United Kingdom
  • Digital Web Avenue (I) Pvt. Ltd.

    Web Development & Digital Marketing Agency

    We Digital Web Avenue one of the leading and most trusted Web Design & Digital Marketing Company in Kolkata specialized in Responsive Web Design and development, Graphic Design, Theming and Integration, E-Commerce Website design and development, Digital Marketing service, SEO Service, Mobile Application D ... learn more about Digital Web Avenue (I) Pvt. Ltd.

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    < $25/hr
    10 - 49
    2011
    India
  • Digital Terai

    Turn Your Business Into Brand

    As a Top Digital marketing agency in Nepal, We help you turn your business into brand with our audience targeted & conversion oriented marketing strategies. Specialized in digital marketing and branding, we help local businesses convert into online Brand. We have expert team of search engine marketers, content w ... learn more about Digital Terai

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    < $25/hr
    2 - 9
    2018
    Nepal
  • Adweta

    Digital Marketing Company in Hyderabad India 2020

    Adweta in Analysing and allocating the right business strategies to build the Companies brand, reputation and ROI to the next level in the digital era.Our Subject matter experts has shown results in 360 degree digital marketing for various Verticals such as B2B companies, SAAS based products and Ecommerce solutions ove ... learn more about Adweta

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    < $25/hr
    10 - 49
    2019
    India
  • Skyram Technologies Private Limited

    GROW FASTER DIGITALLY, STARTING TODAY.

    Skyram Technologies – an all-inclusive digital marketing company in Kolkata, that also specializes in web design and development. Optimize your business in different global and local regions. The local locations include Mumbai, Bangalore, Bhubaneshwar, Delhi, Noida, Gurgaon while the global locations include the ... learn more about Skyram Technologies Private Limited

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    $25 - $49/hr
    10 - 49
    2014
    India
  • Search Berg

    Get More Traffic, More Calls and More Sales!

    Search Berg is an award-winning Digital Marketing Agency in the US. We are winners of the Customer Choice Award for Best SEO services by Site Jabber two years in a row! We are ranked the #1 Digital Marketing Agency in New York by Clutch. Search Berg is also featured in the Top 10 Web Design Companies in New Yor ... learn more about Search Berg

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    $50 - $99/hr
    10 - 49
    2005
    United States
  • LeadValets

    We Open Doors For You

    Contact me at ☎ 314-561-7101 ★ You Want Qualified Leads to Maximize Your Business Profits…We Will Open the Doors for You ★ ✔ Are you a Roofer, Dentist, Restaurant or Business Owner who wants to generate Highly Qualified Leads to fill your sales pipeline? ✔ Do you want to maximize your lead gen ... learn more about LeadValets

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    $300+/hr
    10 - 49
    2018
    United States
  • Protechzi Digital Media is a web design/development and SEO company which was formed in 2014 and has grown and adapted to latest digital market conditions over the years. We are a group of professionals who combine their finest web design/SEO skills to form a competent, successful and dynamic team, helping individ ... learn more about ProtechZi Digital Media

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    $25 - $49/hr
    10 - 49
    2016
    United States, India
  • With our 15 + years of experience, we are a full cycle website design and development agency that powering businesses. We’re bringing you forward to share your thoughts. In emerging technologies, we merge our expertise to produce impressive results. Our website development experts focus on practiced and p ... learn more about Grawlix Software Private Limited

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    $25 - $49/hr
    10 - 49
    2016
    India
  • BPS IT & WEB SERVICES PVT. LTD.

    We're Your Partner in Your Success

    BPS IT & WEB SERVICES PVT. LTD. is a new generation software solutions and services company focusing on the latest industry standards, committed to provide innovative IT solutions. Combining our experience, technical expertise and profound knowledge of latest industry trends, we deliver best quality solutions ... learn more about BPS IT & WEB SERVICES PVT. LTD.

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    < $25/hr
    10 - 49
    2013
    United States, India
  • Crft Video

    We create videos that drive results

    We create amazing videos that bring sales and turns your hot prospects into paying customers. We offer a variety of video types that caters to your different needs and goals. We are a team of passionate individuals who have each made a name in distinctive industries. With expertise and experience that date ... learn more about Crft Video

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    $50 - $99/hr
    10 - 49
    2017
    United States
  • webnexs

    Ecommerce Store, Mobile Apps Development

    Webnexs provides a wide range of solutions through its powerful software and scripts. Within a year webnexs have served more than 100+ successful businesses and keeps increasing more. Webnexs provides the desired level of professionalism in my company that is generally expected by the clients. Webnexs gives value to th ... learn more about webnexs

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    $25 - $49/hr
    10 - 49
    2013
    India
  • Infowind Technologies

    Turning Tech into Asset

    We believe aggressively in a quote - "A Good Reputation is More Valueable Than Money". 7+ years in this industry & various experiences have thought us very well that quality & innovation leads you to success. Technology is upgrading itself everyday & we keep ourselves on toes to stay well ... learn more about Infowind Technologies

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    < $25/hr
    50 - 249
    2012
    India
  • TUYA Digital

    SEO & Digital Marketing

    is one of the most pleasant SEO & Digital Marketing agencies to work with. Very professional and friendly people, we strive to do our best in order for our clients to be completely satisfied with our work. Our SEO efforts are driven not only towards the goal of bringing the client's website on the ... learn more about TUYA Digital

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    < $25/hr
    2 - 9
    2010
    Romania
  • Goodman Lantern

    Content that helps you sell better and grow faster

    Goodman Lantern provides native English content writing services that help businesses sell better and grow faster. Our writing team consists of native English speakers with highly sought-after skill sets, including marketing, branding, SEO, and social media. We help our clients to establish a recognisable brand and ... learn more about Goodman Lantern

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    $50 - $99/hr
    50 - 249
    2014
    United Kingdom, United States
  • KitelyTech

    Mobile, Web, Software & SEO Agency

    KitelyTech is a full service technology consulting, design & development firm with offices in downtown Chicago, New York City, Atlanta, Detroit, Austin, Charlotte, Phoenix, and Miami. The team at KitelyTech mixes together all of the ingredients required for a successful technology development company. We have hi ... learn more about KitelyTech

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    NA
    50 - 249
    2009
    United States

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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