RadASO

Growth of app installs in the US and French market

The Client

OkTalk – mobile app for quick text and voice translation in more than 90 languages. The user can customize the app to their needs and preferences. OkTalk supports a variety of different dialects and allows you to choose a comfortable voice for listening – male or female. There's no need to worry about translation difficulties – the app will select the correct words based on the context.

The Goal

Increase the number of installs in countries where such apps are popular.

The Solution

To begin with, the RadASO team conducted a thorough analysis of relevant competitors to gain a comprehensive understanding of the niche. Using data on the number of installs for competing applications, we have identified priority countries that require optimization. The chart below displays the market shares for this particular niche.

The Result

After the release, the application improved its positions, rising in search rankings. As a result of our efforts, the application's search rankings improved significantly, which led to a remarkable increase installs in the US by 130% and in France by 700%.

ASO for Hairstyle & Haircut Try On – growth of ins

Client

A mobile application that allows users to virtually try on different hairstyles, change hair color and length, and experiment with styles directly on their smartphones, providing a risk-free experimental environment to experiment before committing to any drastic transformations in real life.

Goal

To improve visibility in target countries and increase the number of downloads through App Store Optimization.

Solution and Team Actions

To achieve this goal, we initially conducted a thorough analysis of the application’s niche and competitors, utilizing our proprietary RadASO Tech Boosted Solution tool, which provides advanced market research capabilities. Our aim was to identify as many competing applications as possible. Based on our calculations, we were able to project the estimated number of downloads and purchases for these applications. This insight allowed us to see the overall traffic picture in the niche and prioritize countries with the highest potential for promotion.

For promotion, we selected eight locales, gathered semantics, and prepared metadata, which were released in two stages:

September 27, 2022: French, French (Canada), English (Canada), English (U.K.).

October 4, 2022: English (US), Russian, Spanish (Mexico), Arabic - cross-locales in the USA.

Result

Following the release of the metadata, the application secured the top positions in the search results for new keywords and immediately started receiving impressions and downloads in France, Canada, the United Kingdom, and the United States.

As a result of incorporating relevant keywords, the application's impressions increased by 72%, and downloads by 413%.

The Client:

BNESIM is one of the pioneers and leaders in eSIM technology. This technology allows you to connect a virtual SIM card and enjoy all the benefits of dual-sim usage: choose convenient tariffs in any country around the world, and have access to different phone numbers on one smartphone. This app connects travelers, business people, remote workers, and devices. You can make and receive calls, participate in conference calls, and get mobile data in 200+ countries without roaming fees.
 

The Goal:
The client's goal was to increase app visibility and installs in the target countries.
 

The Solution:
Before collaboration with RadASO, the client's app had only one well-developed locale and less than 10 installs per day. We had the task of increasing the visibility of the application in the AppStore and achieving an increase in organic traffic. To accomplish this, we collected data on the competitors and conducted a detailed analysis of the niche. This allowed us to identify priority countries by the number of installs.

We chose the locales that reflect the languages spoken in these regions for priority development.

To optimize the metadata, we collected semantic cores for the target countries. We added the most relevant search terms to the titles in order to rank for them in the search results as much as possible and to showcase a visible part of the metadata (the title and the subtitle) that describes the application's functionality as best as possible.

The Result:

We achieved significant growth in the organic metrics and improved keyword ranking. 

After the first release, the app's organic traffic grew by 134%. After the second release, impressions increased by 107% in the countries that we worked on. The number of units has also grown in these countries.

The Client

INTERTOP is an online marketplace for branded clothing and shoes, a favorite shopping platform of many Ukrainians.

The Goal

Increase installs in Apple Search Ads within the current budget.

The Solution

RadASO always starts by launching two ASA campaigns — Discovery and Exact.

1. The Discovery campaign focuses on expanding the semantic core and finding new relevant search terms. The Apple system automatically selects the words it deems contextually relevant to show the app. This is a search match enabled campaign with no pre-selected keywords, but we opt for certain minus-words we want to exclude the app from showing up for (from the Exact campaign).

2. As for the Exact campaign, here we create a separate group for each exact match keyword. Initially, all Exact campaign search terms are in the Data collection mode, which essentially means the process of collecting statistics to draw upon later. Then, after gaining 1000 impressions or 30 taps, we shift the queries to go into Regular mode in their respective groups: Common term, Competitors’ brands, Our brand (and others, if necessary).

We performed a detailed analysis for INTERTOP during which we discovered that Discovery campaigns had stopped bringing in new relevant search terms.

We decided to turn off the Discovery campaign and distribute the budget among other groups. We increased the budget for Our brand and Competitors’ brands — this is because buying the maximum quantity of impressions by brand remains a high priority for clients. We also reduced the budget for groups with high installation costs, namely Data collection and Common term.

The Result 

We got 12.3% more installs and reduced the cost per install by 12.31% compared to the previous month with a virtually unchanged overall budget.

The client
Treasure Quest Blast is an adventure that takes you hunting for treasure and solving block puzzles. Players love the «three in a row» genre as it is very familiar and straightforward.

The goal

Our client's goal was to increase the app's visibility in certain countries and increase installs.

The solution

• Detailed analysis of the market and research of relevant competitors. Compilation of a priority list of countries for metadata iteration.
• Preparing the semantic core for selected countries where we planned to release new metadata.
• Metadata preparation and release.

We've updated the metadata and released 14 locales: English (U.S., Australia, U.K., Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.

The result

We’ve increased the number of impressions by 283% due to updated metadata.

The biggest increase was in the USA: impressions grew by 241% and installs grew by 135%.

The client

Treasure Quest Blast is an adventure that takes you hunting for treasure and solving block puzzles. Players love the «three in a row» genre as it is very familiar and straightforward.

The goal

Our client's goal was to increase the app's visibility in certain countries and increase installs.

The solution

• Detailed analysis of the market and research of relevant competitors. Compilation of a priority list of countries for metadata iteration.
• Preparing the semantic core for selected countries where we planned to release new metadata.
• Metadata preparation and release.

We've updated the metadata and released 14 locales: English (U.S., Australia, U.K., Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.

The result

We’ve increased the number of impressions by 283% due to updated metadata.

The biggest increase was in the USA: impressions grew by 241% and installs grew by 135%.

The Client

Measuring Tape - an app to measure the objects with your phone’s camera (ARKit technology).

The Challenge

Our task was to show the result and prove the effectiveness of search engine optimization as a tool to increase free installs.

The Result

As a result, we managed to take top positions by many varieties of keywords. This was the reason for the increase in impressions and installs to 0-20,000 per month.

This app is designed for checking women's health.

We prepared metadata sets for 14 localizations. Impressions are increased because of relevant search terms added to the metadata.

The Result

Impressions increased by 243%

Photo Transfer is аn app to transfer photos and videos to any device. This app is very easy to use, safe, and super fast. 

The Challenge

Our goal was to stop the decline in installs and impressions and to use new regions to support them on a permanent basis.

The Result

Impressions grew by 272%.

The Client

The first application in Ukraine follows the concept of the "State in a smartphone". Users can pay traffic and parking tickets, track their status, maintain receipts, and buy electronic CTP (OSAGO).

The Challenge

The goal was to rank higher in the store and attract branded traffic.

The Result

Organic app installs grew by 905%

The Client

Elegro Wallet app is a personal crypto wallet where users can deposit, buy or order cryptocurrency, and exchange bitcoin, ethereum, and other cryptocurrencies with a low commission.

The Challenge

The client's goal was to bring the application to new markets. In this case, it was necessary to update localizations and increase the visibility and number of installs in the selected regions.

The Result

We increased the visibility of Elegro Wallet in selected countries by 74% in organic Impressions and also increased installs. Search terms positions continued their growth for more than a week after the release.

The client

Monobank is the first neobank in Ukraine.

The challenge

Monobank approached us at a time of high demand in the niche. It is important to note that after increased demand, the popularity of branded queries always declines.

The Result

We increased organic impressions by 63% and installs by 25%.

The Client

OLX – mobile application for one of the biggest online marketplaces in Ukraine.

The Challenge

The app was actively used to sell goods and services, and it was necessary to increase app visibility for other purposes – job search and housing.

The Result

Literally within the next few days, the visibility of the application began to grow. Key queries and the increased area for them as additional locales gave a good result. App impressions increased by 74%.

Raters is an app for selecting movies based on reviews from other users.

The Challenge

Increase the number of impressions and installs of the application in the App Store in different countries.

The Solution

We've worked through texting ASO for European, Latin American and EN locales, and also used data collected based on competitor analysis and Apple Search Ads. In general, the growth of installs was ensured due to the qualitative selection of keywords.

The Result

We increased impressions by 1,887%,  installs by 3,484%, and Monthly Active Users by 19 times - the number of unique users who entered the application during the month.

Read the full case here: https://netpeak.net/blog/raters-success-story-install-growth-by-100/

The Client

Robokana is a handy app for Japanese learners.

The Challenge

Our goal was to find new growth points for the app.

The Result

Thanks to the new positions of the keywords after the release of metadata, the increase was + 180-200 impressions per day and + 30-40 installs. Client

Robokana is a handy app for Japanese learners.

The Challenge

Our goal was to find new growth points for the app.

The Result

Thanks to the new positions of the keywords after the release of metadata, the increase was + 180-200 impressions per day and + 30-40 installs.

Organic Walk is a multifunctional application for keeping fit and feeling better. The app includes personalized workouts designed by walkers, a steps and water tracker, and expert advice on healthy eating.

The Challenge

To increase application visibility and encourage new downloads in selected regions.

The Solution

• market and competitor analysis

• collection of the semantic core

• metadata update

With the help of our own tools, we managed to assemble a high-quality semantic core and increase the number of indexed general and branded search terms that were not previously in the metadata.

We updated metadata for 12 localizations: English (U.S.), Spanish (Mexico), English (Canada), French (Canada), Portuguese (Portugal, Brazil), French, German, Spanish (Spain), Catalan, Russian, and Ukrainian.

The Result

Search source Impressions grew by 83% in 9 days after the release and continue to grow. Units, in turn, grew almost 5 times. The most significant growth rates occurred in the US, France, Brazil, and Spain.

Mergescapes is an interactive mobile game with bright and intuitive gameplay for leisure activities.

The goal was to increase app impressions and installs for the selected regions.

On the fifth day after release, we ranked high for relevant queries and also increased app impressions by 166% (65,699 impressions). App installs grew by 60% (1919 installs) in the countries where we had updated localizations.