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Lead Generation and Appointment Setting company

DMT Business Development is a B2B lead generation agency that is headquartered in Ottawa, Canada with a growing global presence. As a leading multinational company, we specialize in providing comprehensive services, including prospecting, appointment setting, recruiting, sales development, and inbound marketing.

With over 6 years of experience in sales for SaaS, software development, recruitment, biotech, and other industries we developed a pool of sales development professionals & strategies that can help you define your ideal customer profile, and get your potential clients on a call with your sales team.

Using our unique data-driven technology we generate lead databases with 99% accuracy and combined with manual outreach we are able to get more leads for our clients while doing it cost-efficiently.

Our personalized & highly tailored approach to outbound lead generation helps us to find and reach out to thousands of businesses every week, while maintaining a very high quality of meetings for our clients. Resulting in a 2-4% lead-to-appointment conversion rate on average for highly competitive industries.

We help our clients combine the best lead-generation practices out there to build up a team from scratch or expand their existing teams with new expertise. Doesn't matter if it's a startup company or an already well-established enterprise.

DMT Business Development international presence & multiple office locations allow us to cover projects both in the Americas and Europe regardless of working hours in Canada.

Canada Canada
754 Devario Cres, Ottawa, Ontario K2J 6H3
+16479324402
$25 - $49/hr
10 - 49
2018

Service Focus

Focus of Business Services
  • Content Management - 40%
  • Recruitment - 60%
Focus of BPO Services
  • Virtual Assistant - 20%
  • Lead Generation - 80%
Focus of Digital Marketing
  • Email Marketing - 50%
  • Inbound Marketing - 50%

Industry Focus

  • Healthcare & Medical - 15%
  • Information Technology - 15%
  • Startups - 15%
  • Manufacturing - 10%
  • E-commerce - 10%
  • Business Services - 9%
  • Advertising & Marketing - 5%
  • Education - 5%
  • Financial & Payments - 5%
  • Other Industries - 5%
  • Oil & Energy - 5%
  • Other - 1%

Client Focus

60% Small Business
30% Medium Business
10% Large Business

Review Analytics of DMT Business Development

17
Total Reviews
4.9/5
Overall Rating
2
Recent Reviews

What Users Say

I liked their ability to deliver results fast
Andrey Gryshchuk
Andrey Gryshchuk
SalesNash was hired to handle our outbound sales outreach efforts, including lead generation.
Anonymous
Streamlined Lead Generation and Improved Prospect Outreach
Bethany Meyers
Bethany Meyers , Business Development Manager at GuestEQ at GuestEQ
Powering Results in Lead Generation and Appointments
Sophie Kraus
Sophie Kraus , Marketing and Sales Lead at PlayFilm
Outbound Lead Generation for Life Science Company
Marie Wright
Marie Wright , Business Development Manager at InVivo Biosystems

What Users Like The Most

  • We appreciate Sales Nash's tailored message that effectively resonated with our target audience. Their responsiveness and flexibility were impressive, providing valuable insights to optimize our outreach efforts. Their prompt and efficient communication stood out, contributing to a smooth workflow.
  • The research and SDR teams at SalesNash really know their stuff when it comes to finding the perfect-fit customers and setting up relevant outbound campaigns. And, scheduling demos with interested prospects has never been easier.
  • The appointment setting is top-notch.

What Users Like The Least

  • We encountered challenges with the communication platform recommended by Sales Nash, Slack. Timely notifications and the app interface were problematic. As a result, we will be using WhatsApp for future engagements.
  • There was a bit of a communication hiccup at the beginning, but the SalesNash team was patient and worked with me to understand my needs and goals.
  • I'm pretty satisfied with their work as of now.

Detailed Reviews of DMT Business Development

4.9 17 Reviews
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  • Business Services
  • BPO Services
  • Digital Marketing
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Write a Review
Andrey Gryshchuk

I liked their ability to deliver results fast

The team schedules around 10-12 appts a month. Also during the first month of the outreach, they managed to generate a lead who ended up in a six-digit deal.

The Project manager and the team deliver the data points on time. Usually, they send over batches of leads on a regular basis, and also compose new content sets on time.
The response time is great since we have regular sync-up meetings as well as a communication chat.

What was the project name that you have worked with DMT Business Development?

Lead Generation & Appointment Setting Services

What service was provided as part of the project?

Digital Marketing, Business Services, BPO Services

Describe your project in brief

SalesNash team helped our company to get a steady flow of leads who are ready to buy our product. The team developed an outbound strategy and used a couple of channels to generate interested buyers: email, LinkedIn, cold calling, and Whatsapp outreach.

The team built a full outreach infrastructure, created content, did lead generation, and handled the outreach. They also did a lead pre-qualified before scheduling the appointment.

The team schedules around 10-12 appts a month. Also during the first month of the outreach, they managed to generate a lead who ended up in a six-digit deal.

What is it about the company that you appreciate the most?

The appointment setting is top-notch.

What was it about the company that you didn't like which they should do better?

I'm pretty satisfied with their work as of now.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Agriculture

SalesNash was hired to handle our outbound sales outreach efforts, including lead generation.

SalesNash was hired to handle our outbound sales outreach efforts, including lead generation, message creation, outreach campaigns, and meeting setup. They have impressed us with their strong project management capabilities and continuous improvement mindset. They are a reliable and professional team.

What was the project name that you have worked with DMT Business Development?

Zulip

What service was provided as part of the project?

Business Services

Describe your project in brief

Zulip is an open-source team chat application designed for seamless remote and hybrid work. With conversations organized by topic, Zulip is ideal for both live and asynchronous communication. Zulip’s 100% open-source software is available as a cloud service or a self-hosted solution, and is used by thousands of organizations around the world.

What is it about the company that you appreciate the most?

SalesNash's cold emails were targeted and consistent, which made us consider them for our outbound sales lead generation. Their project management capability stood out, as they not only executed the program but also constantly reviewed and sought improvements. Their responsiveness and organization were impressive, with effective communication and daily progress updates.

What was it about the company that you didn't like which they should do better?

SalesNash had a learning curve in understanding our highly technical offerings and markets. However, they quickly caught up and proved to be effective. Having industry-specific knowledge, especially in user behavior, would further enhance their effectiveness.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Completed
  • Startups
Bethany Meyers

Streamlined Lead Generation and Improved Prospect Outreach

Prior to partnering with SalesNash, our lead generation process was inefficient and lacked clear direction. Their multi-channel outreach strategy helped us connect with relevant prospects and significantly improve our sales pipeline.

What was the project name that you have worked with DMT Business Development?

GuestEQ

What service was provided as part of the project?

Digital Marketing, Business Services

What is it about the company that you appreciate the most?

Dedicated SDR Teams: Each project benefits from a dedicated researcher and SDR, ensuring focused outreach and personalized communication with potential clients. Data-Driven Approach: They leverage data analysis to understand our ideal customer profile and craft compelling messages that resonate with our target audience. Transparent Communication: We receive regular updates and reports, enabling us to stay informed and collaborate effectively throughout the entire process.

What was it about the company that you didn't like which they should do better?

Initial Onboarding Period: Adapting to their system and processes required some initial time investment.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Information Technology
Sophie Kraus

Powering Results in Lead Generation and Appointments

Sales Nash has been instrumental in our business growth and expansion. They have successfully identified quality leads and secured 29 appointments for us, making a significant impact in our niche market. Their expertise and partnership have been invaluable.

What was the project name that you have worked with DMT Business Development?

PlayFilm

What service was provided as part of the project?

Digital Marketing, Business Services

Describe your project in brief

At PlayFilm we help you reduce your customer acquisition costs with our Interactive Video + Artificial Intelligence format for Smart Lead Generation.

What is it about the company that you appreciate the most?

We appreciate Sales Nash's tailored message that effectively resonated with our target audience. Their responsiveness and flexibility were impressive, providing valuable insights to optimize our outreach efforts. Their prompt and efficient communication stood out, contributing to a smooth workflow.

What was it about the company that you didn't like which they should do better?

We encountered challenges with the communication platform recommended by Sales Nash, Slack. Timely notifications and the app interface were problematic. As a result, we will be using WhatsApp for future engagements.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Information Technology
Marie Wright

Outbound Lead Generation for Life Science Company

We received cold emails from SalesNash that were appropriately targeted, and consistent, and that led us to believe they would be a good candidate for outbound sales lead gen. We spoke with the team and found that the most impressive factor is that they have a very strong project management capability and mechanism. They not only build the program, execute it, they constantly review and seek improvements. They are an amazing team.

What was the project name that you have worked with DMT Business Development?

inVivo

What service was provided as part of the project?

Digital Marketing, Business Services

What is it about the company that you appreciate the most?

SalesNash is very responsive and organized. We have weekly meetings and a google space channel where they inform us of their progress on a daily basis. Sales Nash is a highly professional and reliable team that's passionate about their work. They consistently seek new ideas and performance improvement.

What was it about the company that you didn't like which they should do better?

Our offerings and markets are highly technical. SalesNash did have a learning curve. Having industry specific knowledge, especially user behavior would make the team more effective

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
  • In Progress
  • Other Industries
Serhild Seller

SalesNash is a Game Changer for Outbound Sales

Working with SalesNash has been an absolute game-changer for our outbound sales efforts. The team is professional, knowledgeable, and results-oriented, and we've seen a significant improvement in our lead generation since we started working with them.

What service was provided as part of the project?

Digital Marketing, Business Services

Describe your project in brief

We are a Staffing Agency who specialize in recruiting for roles in Wealth Management, Capital Markets, Financial Services, Accounting and Sales. Our recruiters have experience working in your industry. With prior experience in Finance, Wealth Management and Sales, we understand the industries that we are recruiting in.

What is it about the company that you appreciate the most?

I appreciate the SalesNash team's direct and honest approach, which has helped us quickly establish a strong working relationship. They take the time to understand our unique needs and goals, and their strategic guidance and expertise have been invaluable in helping us refine our outbound sales approach. I also love how responsive they are - they're always available to answer questions or provide updates, and their communication is clear and concise.

What was it about the company that you didn't like which they should do better?

At the outset of our partnership, we encountered some initial communication challenges around project scope and timelines. However, the SalesNash team was quick to address our concerns and worked with us to find a solution that met our needs. Ultimately, this experience served as a testament to their commitment to customer satisfaction and willingness to go above and beyond to ensure success.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Information Technology
Kathleen Gate

SalesNash delivered results beyond my expectations

I've been blown away by the results that SalesNash has delivered for my business. Their outbound lead generation services are top-notch and their team is a dream to work with.

What service was provided as part of the project?

Digital Marketing, Business Services

What is it about the company that you appreciate the most?

SalesNash really went above and beyond to find the best-fit potential customers, their contact data, and all the necessary info. Plus, the fact that the research is done manually makes all the data super accurate and up to date.

What was it about the company that you didn't like which they should do better?

There were a few minor issues that popped up during the project, but the SalesNash team was quick to resolve them and keep us on track.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Other Industries
Hede Schwarz

SalesNash helped us with sales development

Can't say enough good things about Sales Nash! They have made sales development as easy as pie and I couldn't have asked for better partners.

What service was provided as part of the project?

Digital Marketing, Business Services

What is it about the company that you appreciate the most?

The research and SDR teams at SalesNash really know their stuff when it comes to finding the perfect-fit customers and setting up relevant outbound campaigns. And, scheduling demos with interested prospects has never been easier.

What was it about the company that you didn't like which they should do better?

There was a bit of a communication hiccup at the beginning, but the SalesNash team was patient and worked with me to understand my needs and goals.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Information Technology
Rose Bush

SalesNash Exceeded Our Expectations in Outbound Sales

We were looking for a reliable and professional outbound sales partner for our B2B SaaS company, and SalesNash exceeded our expectations in every way. Their team was knowledgeable, thorough, and always available to communicate and collaborate with us.

What was the project name that you have worked with DMT Business Development?

Pairaphrase

What service was provided as part of the project?

Digital Marketing, Business Services

Describe your project in brief

Enterprise Translation Management Software. Helping organizations translate smarter and safer.

What is it about the company that you appreciate the most?

From the very start, SalesNash showed a genuine interest in understanding our company, target audience, and goals. They worked closely with us to craft outreach messages that resonated with our potential customers, and they conducted thorough research to find fitting leads. The weekly calls with our account manager were always productive, and we appreciated the regular updates on performance and targeting refinements. The SalesNash team showed great attention to detail, and we could see their dr

What was it about the company that you didn't like which they should do better?

While SalesNash was quick to learn about our highly technical offerings and markets, it did take some time for them to catch up to speed. We believe having industry-specific knowledge, particularly in user behavior, could make them even more effective in future partnerships.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Startups
Olivia Goodman

A Top-Notch Partner for Outbound Sales

Our experience with SalesNash has been nothing short of exceptional. Their team is incredibly knowledgeable, professional, and dedicated to helping us succeed in our outbound sales efforts.

What service was provided as part of the project?

Digital Marketing, Business Services

Describe your project in brief

Impossible Cloud is the first enterprise-grade cloud storage solution based on web3 technology.

What is it about the company that you appreciate the most?

From day one, SalesNash impressed us with their thorough research and ability to generate high-quality leads that fit our specifications. Their communication skills are also top-notch, making it easy to collaborate with them on crafting outreach messages and generating email and LinkedIn content that perfectly fits our brand. We're especially impressed with their ability to warm up cold contacts and book appointments - something that's been a game-changer for our business.

What was it about the company that you didn't like which they should do better?

Since our company deals with highly technical markets, it took some time for SalesNash to get up to speed on our offerings. However, they were quick to learn and adapt, and we were able to work together to overcome any challenges.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • Other Industries
Company Response
DMT Business Development
DMT Business Development

Thanks, Olivia! Your review is very valuable to us.

Posted on May 01, 2023
Karoline Naas

A Great Experience with Sales Nash

Our company hired Sales Nash to help us improve our outbound sales campaigns and they exceeded our expectations. Their research and tailored messaging were impressive, and their team was very collaborative and responsive throughout our engagement.

What was the project name that you have worked with DMT Business Development?

PaloAlto Databases

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Sales Nash's ability to find quality prospects and customize messaging for different roles within the same company was particularly impressive. Their regular updates on progress through Zoom and Slack were also helpful and kept us informed.

What was it about the company that you didn't like which they should do better?

We had some minor issues with content, but that was mainly due to Sales Nash's lack of knowledge about our specific niche. However, they were very receptive to our feedback and quickly addressed our concerns.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
  • In Progress
  • Business Services
Company Response
DMT Business Development
DMT Business Development

Hi Karoline, it's really a pleasure working with you, thanks for the review!

Posted on Apr 27, 2023
Alison Carter

SalesNash helped us reach our sales goals and constantly hit the quota

As a B2B SaaS provider for Enterprise, we were looking to complement our sales channels with outbound sales outreach to prospects, but we didn't have the in-house capabilities to do it. SalesNash reached out to us via email, and we were impressed by how on-point their message was. We decided to give them a chance, and we're so glad we did!

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

SalesNash was thorough in their questions and made sure they understood our customer pain points and roles.. They worked with us to target industries and channels, and then they crafted outreach messages and started research to find fitting companies and lead. Every week we had weekly performance review meetigns where we discussed the project performance.. Communication was done on Slack, and SalesNash was always timely and efficient.. They had a true drive to succeed and care about customer satisfaction and monitoring success.. They showed the grit that our company needed for sales outreach.. They helped us go from 0 outbound sales demo bookings to 1-2 demo bookings per week..

What was it about the company that you didn't like which they should do better?

They did have a bit of a learning curve with our highly technical offerings and markets, but they quickly caught up to speed..

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Company Response
DMT Business Development
DMT Business Development

Alison, thanks for your review, that's very appreciated!

Posted on Apr 03, 2023
Clara Ursler

Our pipeline is blooming ever since we started working with SalesNash

Working with SalesNash has been an absolute pleasure. Their team is knowledgeable, professional, and always willing to go the extra mile to ensure our success.

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

SalesNash's lead generation efforts were top-notch, providing us with excel sheets filled with leads that met our specifications

They worked collaboratively with us to craft and generate emails and LinkedIn messaging that perfectly fit our company's voice and messaging

Their team was able to reach out to the leads generated, warm up some very cold contacts, and book 1-2 appointments per week

What was it about the company that you didn't like which they should do better?

Our offerings and markets are highly technical, which SalesNash wasn't initially familiar with

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $10001 to $50000
Company Response
DMT Business Development
DMT Business Development

Clara, the whole team was thrilled to hear your feedback, thanks!

Posted on Mar 30, 2023
Juliane Auttenberg

SalesNash was a game changer for our outbound sales effort

Working with SalesNash has been an absolute game-changer for our outbound sales efforts. The team is professional, knowledgeable, and results-oriented, and we've seen a significant improvement in our lead generation since we started working with them.

What service was provided as part of the project?

Digital Marketing, BPO Services

What is it about the company that you appreciate the most?

SalesNash's direct and honest approach helped establish a strong working relationship

They take the time to understand our unique needs and goals

SalesNash is highly responsive and always available to answer questions or provide updates

The communication with their team is clear and concise, especially good was the project manager, kudos

What was it about the company that you didn't like which they should do better?

Initially, we encountered some communication challenges around project scope and timelines (However, the SalesNash team was quick to address our conce

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
Company Response
DMT Business Development
DMT Business Development

Thank you for reaching out and providing us with valuable feedback.

Posted on Mar 29, 2023
Hertha Flater

They helped our company reach new heights in terms of outbound lead generation

I am the VP of Business Development at a SaaS company that provides professional service businesses with an all-encompassing agency management software.
We hired Sales Nash to help us acquire more customers through outbound sales campaigns. We wanted to expand our reach in the market and increase sales through direct outreach.

With Sales Nash's help, we were able to close some significant deals, which we thought was highly unlikely, given the state of "cold outreach" in our industry. Their research is on point, and they were able to find really good prospects and set up campaigns that really work. The best part is how they target different roles in the same company with different challenge-specific messages. We have weekly Zoom meetings and a Slack channel where they inform us of their progress on a daily basis. Overall, I highly recommend Sales Nash to anyone looking for outbound sales campaigns. Their team is highly skilled, dedicated, and committed to delivering results.

What service was provided as part of the project?

Digital Marketing, BPO Services

What is it about the company that you appreciate the most?

I was really impressed with the SalesNash's research capabilities, they delivered high-quality lists.

Their ability to identify the right customer profiles allowed us to drastically improve success of the outreach campaigns.

Tailor their outreach to different roles within the same company

Highly responsive and collaborative content writers, staff who do the outreach, and project managers

What was it about the company that you didn't like which they should do better?

Some slight issues with content due to their lack of knowledge about our specific product and niche we're servicing (However, highly receptive to our

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

  • $0 to $10000
Company Response
DMT Business Development
DMT Business Development

We love hearing from you! Thank you for leaving feedback for us.

Posted on Mar 29, 2023

Client Portfolio of DMT Business Development

Project Industry

  • Productivity - 33.3%
  • Telecommunication - 33.3%
  • Information Technology - 33.3%

Major Industry Focus

Productivity

Project Cost

  • Not Disclosed - 66.7%
  • $10001 to $50000 - 33.3%

Common Project Cost

Not Disclosed

Project Timeline

  • Not Disclosed - 100.0%

Project Timeline

Not Disclosed

Clients: 18

  • Productive
  • CDS Global Cloud
  • Nectar Desk
  • InitLive
  • Biovision Diagnostics
  • Gencove
  • Derm For Primary Care
  • VOLA
  • Hubilo
  • Concordia University
  • Yodeck
  • LeFort Talent
  • Mecka
  • Logistaas
  • Nextmv
  • Top Drawer Merch
  • Constant Content
  • Virtido

Portfolios: 3

Productive io

Productive io

  • Productive io screenshot 1
Not Disclosed
Not Disclosed
Productivity

Productive is an end-to-end project management software platform. It lets you get a strong grip on operations and profitability in a single tool.

Summary

Productive aimed to increase the number of appointments and conversion rates to close more deals, or at least persuade a potential client to sign up for a free trial, which could eventually turn into a signed contract. Instead of assembling a separate outbound lead generation in-house team, Productive came to SalesNash to reach their goals faster.

Solutions

Onboarding Stage

Having discussed the ICP with the client, we focused on two campaigns at a time, i.e. targeting Digital Marketing agencies and Software Development agencies. All the details regarding geography, titles, segmentation approach, etc. were defined before the official project launch not to waste a day.

Later on, our team came up with an idea of a role segmentation. We carved out relevant messages for each target title. As a result, there were 4 different campaigns for project managers, operations, financial titles and executives. Each of these target groups would receive ~4 email touches and 2 LinkedIn touches with a specific value proposition.

Main stage

As soon as our Lead Generation team defined the necessary research parameters, the project started. The client provided feedback for the first few batches of leads, which helped us to adapt the criteria and improve the results with each new batch. At the same time, SalesNash team created the content for the campaigns. The moment the messages were approved by the client, our SDR team launched the outreach.

Any changes, adjustments and implementations were discussed with the client on the weekly meetings with our team. In the first month, we received around 40 responses, the third of which were positive. Despite the fact that July is considered a ‘slow’ period, we managed to set up 9 qualified appointments.

No time for a pause

After the success during the first month, we started to look for ways to reach even better results. In order to increase the number of qualified appointments we regularly synced up with the client and discussed the potential strategy and improvements internally. The project manager worked hand in hand with the content team to find the ideal wording for the templates and come up with the effective subject lines. As a result, during the second month (August), the team got around 100 responses and set up 13 meetings for the Productive team.

During the third month, the team followed the initial strategy. We focused on Software Development Agencies within two regions simultaneously: Europe and Australia. At the same time, it was decided to run the campaign for Marketing agencies located in those regions. This resulted in nearly 80 responses and 10 meetings for our client.

Driven Results

Despite the highly technical product and the competitive market, SalesNash’s managed to achieve the following:

  • Generate over 4000 cold leads and reach out to them with relevant messaging;
  • Keep open rates around 60% within the sequences of emails and response rates near 8%.
  • Convert the outreach into 32 set qualified appointments with the representatives of digital marketing and software development agencies.
Web App
CDS Global Cloud

CDS Global Cloud

  • CDS Global Cloud screenshot 1
Not Disclosed
Not Disclosed
Telecommunication

CDS Global Cloud, a dynamic multinational corporation, operates with a pivotal focus on improving global connectivity. While they offer a broad range of solutions, including SD-WAN, IaaS, SASE, and Bare Metal, their cornerstone service remains the Dedicated Internet Access (DIA) solution. This service is specifically designed to enhance the connectivity of international companies, facilitating robust, faster, and more secure links with their Chinese counterparts.

Summary

SalesNash partnered with the U.S. division of CDS to improve their outreach and lead generation efforts. CDS offers a diverse array of products and services, that’s why our teams worked hand-in-hand throughout the project. We did a thorough market analysis, engaged in strategic planning, and carried out various experimental campaigns. The goal was to schedule plenty of appointments and find potential customers, focusing on enterprise-level outreach through personalized and account-based marketing strategies.

How we worked

Strategic Alignment

Our collaboration began with establishing a strategic roadmap, with an emphasis on DIA, IaaS, and Bare Metal solutions. This phase included detailed planning for tests targeting various customer profiles and messaging. Regular coordination meetings and shared project management tools enabled a deep integration of SalesNash within CDS’s operational framework.

Email Outreach Campaigns

  • Dedicated Internet Access (DIA) Campaign: For the DIA solutions campaign, we targeted Fortune 5000 companies with over 5,000 employees. This selective targeting was important because such large deals required engaging with complex organizations that have many decision-makers and complex internal processes. To stand out in this crowded space, our messaging had to be clear and directly address the high-level needs of these companies.
  • Bare Metal Solutions: Our campaign for Bare Metal solutions was designed for smaller telecommunications companies. These companies, though niche, play a vital role in the market. Since they face the challenges that are different from those of larger enterprises, our messaging was straightforward and highly relevant. This approach was successful, resulting in a 30% open rate and 10-15 appointments per month.
  • Mirror Hosting Services: We aimed this campaign at companies looking for robust hosting solutions for their global online presence. Our emails highlighted the benefits of our Mirror Hosting Services, with the emphasis on global connectivity and reliability. These are essential for businesses operating internationally. This targeted approach led to steady engagement, with 1-3 appointments each month. While these numbers might seem modest, they were, in fact, significant given the specialized nature of the service and the scale of the companies involved. Additionally, this campaign provided valuable market insights and helped us fine-tune our future strategies.

Research Methodologies

  • We employed a combination of advanced boolean searches and other manual research techniques. This involved sifting through vast amounts of data to identify companies meeting our criteria.
  • A significant part of our research included identifying companies located in key business hubs within China, such as Chengdu-IFS. We also looked for indicators of a need for Secure Access Service Edge (SASE) solutions, which would complement our DIA offerings.
  • The culmination of this research was not merely a list of companies and contacts. It was a comprehensive understanding of the potential needs and challenges faced by these businesses. This informed not just who we contacted, but how we approached them, tailoring our messaging to reflect the insights gained from our research.

LinkedIn Outreach Efforts

LinkedIn outreach gained momentum as we refined our understanding of the value proposition and messaging. This outreach channel complemented our email campaigns. Key strategies included:

  • Targeting and Engagement: We conducted experiments to determine which job titles were most likely to accept connections and engage with our content. This involved a multi-step campaign designed to interact actively with prospects’ profiles, including likes and reposts.
  • Profile Activities: By generating consistent activity and posting relevant content, we aimed to enhance the credibility of our profiles, fostering trust among our connections.

The results of these efforts were encouraging, with an average acceptance rate of 15-20% and a response rate of approximately 40% from those who accepted our connection requests.

Results

Despite occasional challenges, our primary metric of success remained the client’s satisfaction. We effectively scheduled a substantial number of appointments, adapting to various research requirements and staying open to pioneering new approaches proposed by CDS.

Appointment Scheduling: Averaged 4 large enterprise appointments and 5-7 smaller company appointments monthly, with a peak of 20 appointments in one month.
Prospect Generation: Consistently generated around 2,000 prospects per month.
Email Campaign Success: Maintained a 99% email deliverability score and a 25% open rate for enterprise emails.
LinkedIn Engagement: Achieved an average LinkedIn acceptance rate of 20%.

Web App
Yodeck

Yodeck

  • Yodeck screenshot 1
$10001 to $50000
Not Disclosed
Information Technology

Yodeck is a digital signage platform that helps businesses of all kinds. It lets users easily control and monitor many screens from one place. This cloud-based platform helps you design, schedule, and display content affordably and professionally from the web. Yodeck works directly with customers and partners, which is a key direction for the company.

Summary

With a big team in the US, Yodeck needed to set up a separate team to focus on the European market. That’s where the SalesNash team came in. Their main job was to find and reach out to potential partners, then set up appointments to help Yodeck’s sales team achieve their goals.

Solutions

Kicking Things Off

The project began with the target segmentation. This was the first step to creating a resonating campaign, followed by aligning both the content and lead generation parts. After a couple of meetings with the Yodeck team and initial strategy approval, the green light to start the AV Integration campaign was received.
The SalesNash team worked with two funnels - email and LinkedIn channels. Firstly, the team focused on testing out a couple of email message sequences to figure out the most efficient approach for the selected campaign. The content structure was specified after several adjustments which resulted in 60% open rates and generated 3-4 appts per week. But the desired goals were still in the distance, especially with the LinkedIn funnel.

Going Global

The SalesNash team kept experimenting with the targeting as well, and right after a month of cooperation, we decided to expand to some other verticals. The choice was around IT system integrators and marketing agencies since those types of companies have a lot of customers working with digital signage.
This was the time when the lead gen team had to level up and switch all the research efforts into manual mode. The reason for that was the potential partners had to utilize screens and monitors in some ways for their direct clients. That limited the number of companies we could reach out to for a particular industry in a region.
To reach more companies, we included non-English speaking countries, focusing on various verticals in multiple countries. Email, LinkedIn, and cold calling were all combined to maximize efforts.

Results

Throughout the whole timeline of the project, SalesNash team managed to:

  • Schedule 3-4 appts with pre-qualified partners per week on average;
  • Reach and keep the average campaign open rates at the level of 60-70%;
  • Get response rates around 10-15%.
Web App