We contacted the Livepage company to create and implement a marketing strategy.
In order to identify the right direction for business development, we have decided to carry out three marketing researches that will give us an understanding of the market situation and help us to achieve the desired goals faster.
1) Analysis of markets and niches, customers and promising markets.
2) Analysis of paid advertising. Livepage team analyzed competitors advertising of various types (Search Network, Display Network, Video (YouTube), Shopping, etc.) and found out how actively competitors and big players in the market use this channel.
3) Competitive content and SEO analysis.
Now they are actively creating Ideal Customer Profiles, Digital Marketing Strategy, and Content Marketing Strategy based on newly collected data.
What do you like most about the company?
Responsiveness and a positive attitude make them a great team to work with. They have been continuously receiving dozens of incoming new details from us, which they analyze and structure for us, then we generate Content Plan and creatives.
What they should improve on?
We have improved the visibility after the 1st month of work by incorporating a new type of report, which is very helpful. It's important for all company stakeholders to figure out within 5 min and easily monitor what's going on with marketing.
I would suggest improving the deadline planning by PM, they should manage the customer's marketing team, their timelines for review and approval should be incorporated with overall deadlines.