When we hired Livepage we wanted to make email communication with customers systematic and increase the number of sales through this channel. Our goal was to make the email marketing channel profitable. Livepage team determined the optimal frequency of regular email communication in order to keep the audience active and increase sales.
The team decided to use a unique design in email communication. This idea gave a positive result. Our customers fell in love with new beautiful and informative emails and began to buy 2 times more! Our customers receive a new unique email every week.
They also launched a chain of Welcome emails for those who signed up and made their first purchase. You can see the examples of those emails at Livepage’s Behance profile.
ROI of email channel - 300%. The main resources are spent on content development and design for weekly emails. With the increase in the number of mailings per month (from 1-2 to 4-5), we increased the total number of sessions on the website.
What do you like most about the company?
They help us move in the right direction and reach our business goals.
What they should improve on?
No, there are none that I can think of.