How has Goodfirms contributed to increasing your visibility among potential clients?
Most customers consider a digital marketing agency’s ratings and reviews on trusted platforms when choosing one. With a strong base of customer feedback on Goodfirms, Livepage enhances its credibility among potential customers.
Please introduce your company and describe your role within the organization.
Livepage is a Google Partner Company that has been helping businesses grow through digital marketing for over 13 years.
Our team specializes in digital marketing for different types of businesses worldwide:
- Tech companies and SaaS (over 200 projects completed);
- Local SMBs and service companies (over 100 projects completed);
- eCommerce businesses (over 200 projects completed).
Our expertise includes:
- SEO & link building;
- Paid media (PPC);
- Content marketing;
- Email marketing and automation;
- UI/UX design.
In every project, we adhere to three key rules:
1. Think in terms of success;
2. Focus on core business goals;
3. Optimize resource allocation.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
At Livepage, our culture is built on the following values: responsibility, trust, efficiency, mutual respect, self-development, initiative, flexibility, mutual assistance, and honesty.
The listed values are fundamental in our employee selection process. They shape a strong corporate culture within the team and foster excellent client communication.
Can you highlight some key achievements or milestones your company has accomplished since its inception?
Since its foundation, Livepage has experienced many quantitative and qualitative changes that have led to continuous growth. For over 13 years, the company has expanded its service offerings to include SEO, PPC, content marketing, email marketing, and link building. During this time, the company entered the ranks of the top 5 PPC agencies, the top 6 SEO agencies, and the top 5 digital marketing agencies in Ukraine. In addition, Livepage earned the Google Premier Partner status in 2022.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
Livepage is a full-cycle company that provides digital marketing services. All services are performed by in-house specialists. Each department has its own structure and transparent internal processes to ensure successful outcomes. If the customer has a request for services that are not included in our package, we recommend trusted partners with whom we have a proven track record.
How does your company differentiate itself from competitors in the industry?
One of Livepage’s key advantages is the deep involvement of our specialists in the client’s business to ensure full synchronization and a joint result. Of course, the advantages include a high level of communication between project managers and customers and the transmission of wishes and expectations to the team.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
The effective operation of a digital marketing agency requires constant growth: product development, evolving management approaches, and team building. The company's management stays closely aligned with emerging trends in staff management. It is important to note that not all modern trends can be suitable for this field. So, before implementing certain methods, the company's management researches and tests new formats, gradually integrating them into workflows. Next, it is necessary to measure performance indicators and how this innovation contributes to the company's overall objectives.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
In our company, we have a grading system for employees in each department. Every six months, employees undergo a performance review, during which personal tasks and goals are set and development pathways are outlined. The company also has an initial platform where all materials for employees’ self-education are collected. This database is continuously updated, so each team member has the opportunity to learn new materials.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
Uctel - Market: UK
We increased the traffic of the client’s regular site by 3,650% and achieved top positions on high-frequency and priority service pages.
HoxtonMix - Market: UK
In this case, we increased conversions by 52% while maintaining an optimal cost per conversion.
Sti Garage Door – Market: USA
We achieved a 9,660% increase in leads for a local business in the US and a 98.24% reduction in the cost per lead for phone calls.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
Our portfolio includes customers from industries such as e-commerce, IT/SaaS, local business, B2B, and others. On average, clients work with Livepage for 6 months. We also have customers with whom we have been working for 3–5 years.
Please share some of the most sought-after services that clients approach your company for.
One of Livepage’s most popular services is SEO. We have excellent expertise in this area, many cases with clients from various industries, so that attracts potential customers, allows them to see the results of other companies and make a decision to cooperate with us.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
Livepage has a dedicated team of project managers who ensure seamless communication with clients. We provide clear and transparent documentation, enabling clients to stay informed about our work. Clients can reach out to their project manager with any questions, and we ensure timely and effective responses.
We also have an established feedback system. The success manager collects feedback from clients at various stages of cooperation, processes it with the team, and returns it to the client with solutions or updates. Additionally, during regular meetings, project managers actively seek clients’ feedback, which helps build comfortable and collaborative relationships.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
For more than 13 years, Livepage has successfully navigated numerous challenges, adapting to changes in society and the professional sphere. The company’s team members originate from different parts of the world but work as one strong team. The management emphasizes unifying events, educational materials, and motivational meetings, which positively affects the general emotional background.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We typically bill clients for work completed within a specific period. Before the start of a new period, our specialists agree with the customer on the work plan for the next period and commence implementation upon agreement.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If not, what is the minimum budget you have worked with in the past?
We do not enforce a minimum payment limit, as we have an individual approach to each customer. Taking into account the current situation of the project and the customer’s wishes, we formulate an offer aimed at the maximum result. If the proposal does not correspond to the company’s budget, we cannot reduce the check or the number of services, because this will harm the result and will not meet the client's expectations.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
As a digital agency, we are constantly aware of new trends in our field and work to become better every day. In our business, standing still means losing expertise and customers.
In 10 years, we clearly see us expanding further into the US, Canada, and UK markets. So, we focus on building expertise in these regions, achieving customer success, and bringing new successful cases.
