Netrocket

Niche: Childcare and early childhood education industry
 

Region: USA

Our client provides early childhood care and educational services, focusing on nurturing young children in a safe, supportive, and stimulating environment. Their programs are likely designed to support children’s social, emotional, and cognitive development, fostering growth and learning through structured activities and play. They aim to build foundational skills while ensuring children feel valued and engaged.

The main difficulty is that in this location many communities have several daycare centers, which increases competition, plus seasonality presents unique challenges for daycare businesses in local search. Certain times of the year, like late summer before the school year starts, tend to see high demand as parents search for daycare options. On the other hand, the beginning of autumn often leads to lower enrollment as families may take breaks or have alternative care plans. Maintaining search visibility and engagement during these times can be tough, as parents might not be actively searching for daycare.

The Challenge:
 

The client contacted us in August 2024 to improve lead generation after GMB profile optimization. SEO services in New York require a strategic approach, so after determining their goals, we started the audit of the current state of profiles that needed optimization. We found the factors that created difficulties in achieving results; among these factors were:
 

• The client’s website wasn’t optimized properly and has low-key metrics: low DR and insufficient number of backlinks compared to competitors.
• Despite the client’s strong brand, which fosters user trust, their keyword rankings in local search fell significantly short of optimal performance.
• Seasonality presents a unique challenge for childcare centers. By early autumn, most parents have already chosen a daycare for their children, leading to a natural decline in enrollment as families settle into routines or opt for alternative care arrangements. During this period, maintaining search visibility and engagement can be challenging, as parents are less likely to be actively seeking daycare options.

Summary:

Our team started the optimization of this project, addressing the key issues, implementing targeted optimizations, and delivering outstanding results in local visibility. This case highlights that significant improvements in local promotion can be achieved within just a few months of strategic effort. To summarize the outcomes of this project, within just two months, we accomplished:
 

• Top3 positions in Google Maps and Local Pack for the majority of target keyword
• +2088% in profile views in general
• +100% in website clicks for 3 Business listings
• +60% in Google Local Pack Coverage for each Business Profile

All you need is a well-structured strategy that should encompass:
 

1. Competitive and niche analysis.
2. The compilation of a semantic core for the listings and populating them with relevant keywords.
3. Ongoing efforts to acquire reviews and publish updates.
    

If you are struggling with local optimization or even planning to go beyond local, we are here for your service. Contact us for a free consultation, and we’ll provide you with the details.

Niche: HVAC Service Company
 

Region: San Jose, California, USA
 

CMS: WordPress
 

Our client owns a San Jose-based company providing a comprehensive range of home maintenance services, including HVAC, electrical, plumbing, and refrigeration solutions. Established over 15 years ago, the company focuses on delivering exceptional and reliable services predominantly to residential customers. They distinguish themselves with a customer-centric approach, extensive warranties, and innovative membership offers such as free diagnostics for regular clients.

The Challenge:
 

The company needed to enhance its local search rankings to outperform competitors in the San Jose area and increase its service bookings via its website.
 

We started working with them in May 2023 and through the 12-month marathon, we tailored the HVAC SEO strategy and created a roadmap accordingly.
 

Despite their extensive experience and high-quality service, our client’s company faced significant challenges in maximizing their online visibility and attracting more local customers through organic search.
 

That’s why we conducted a site audit, analyzed competitors, and then created a promotion strategy. Our team knows how important it is to conquer higher rankings, and a WordPress SEO Services has helped this project gain a competitive edge in the market.

The Results:

Significant growth was observed in total keywords for the USA, escalating from 1,115 to 4,362. The keywords in the TOP 1-3 increased from 13 to 57, and those in the TOP 4-10 rose from 43 to 233. Additionally, keywords in the 11-20 positions improved from 99 to 459, highlighting a substantial enhancement in search engine performance and visibility.

Total clicks in May 2023 were 1,356 which increased to 1,708 in May 2024, indicating a 26% increase.

Total impressions saw a consistent increase from 109,444 in May 2023 to a peak of 191,755 in May 2024, representing a 75% increase.

We achieved first-page rankings on Google for over 200 targeted local keywords.

Service bookings through the website rose by 45%, and direct inquiries via phone increased by 60%.
 

Summary:
 

Here are some Takeaways we want to share with you:
 

1. Technical Optimization is Fundamental:ensuring that the website is technically sound (fast load times, no broken links, correct microdata markup) is crucial for SEO success.

2. Local SEO is Highly Effective: for local businesses, a well-executed local SEO strategy that includes Google My Business optimization and consistent NAP information across platforms can lead to significant gains in visibility and traffic.

3. Continuous Improvement is Necessary:SEO is not a one-time effort but requires ongoing adjustments and updates based on market trends and competitor activities.

4. Integration of Multiple SEO Tactics: the combination of on-page optimizations, backlink strategies, and local SEO tactics can synergistically improve a website’s SEO performance.

Niche: Stem cell treatment
 

Region: USA, UK

Our client is a stem cell treatment clinic. Their goal was to explore the application of cell products in treating different diseases, especially those related to tissue damage. Their brand is renowned for its excellence in patient care and advanced stem cell therapy.

The Challenge:
 

The client approached us in June 2024 with the goal of further website growth. The healthcare niche is highly competitive and complex, so you need to be on the pulse with the market in order to keep your audience and potential clients.
 

One more speciality of this niche is the monitoring of E-E-A-T factors and content quality.
 

You might wonder what E-E-A-T factors are? Check out our article to get to know why is content important for healthcare SEO and details to improve your medical practice.
 

It’s also good to remember that every business that has a physical location can be improved with local SEO for healthcare businesses.

Summary:

This case study with a stem cell clinic shows how important it is to analyze your direct competitors and not be afraid to use analyzed tactics to reach great results.
 

It is equally important to have a clear and correct website structure, highlight key services/pages, and, first of all, promote them.
 

Also, do not forget about E-E-A-T factors, especially in such an area as the medical business and healthcare industry overall. It affects your rankings directly.
 

In just 3 months, we achieved an increase in the total amount of traffic by 34% and the number of conversions by 24%

We managed to solve a large number of technical problems on the site, create and implement a new website structure, and highlight and start promoting priority diseases.
 

These are the conclusions, and we can share some advice with you:
 

• Research of the niche and competitors is important in such a niche.
• Internal and external SEO are equally important to take the highest possible positions.
• It is better to delegate content creation to a person with experience in this field to achieve more expert content for your site.

Niche: HVAC
 

Region: USA

The client is a New York-based HVAC company specializing in heating, ventilation, and air conditioning services, with a focus on both residential and small commercial clients.

The primary objective is to optimize the company’s Google My Business profile to enhance local search visibility and generate more leads.

The Challenge:
 

We encountered several challenges in optimizing the company’s profile, so GMB optimization services could help with:
 

High competition: numerous established HVAC companies in NYC have strong SEO profiles, making it difficult to achieve high rankings for competitive keywords.

Incomplete profile information: Important details were missing across the GMB profile, reducing its effectiveness in local search and user engagement.

Limited user engagement: low interaction rates led to fewer inquiries and conversions, underscoring the need for a more engaging GMB strategy.

Underutilization of GMB features: key features for customer interaction were underused, limiting the profile’s impact.
 

Optimization Process:
 

The client operates a single location with one Google My Business listing created before our engagement. This listing was minimally optimized, containing only a few basic photos provided by the client. To establish a solid foundation before beginning the GMB optimization services in NYC, we took the following preparatory steps:
 

Competitive Analysis: We conducted an in-depth review of competitors’ GMB listings, assessing domain strength, average review count, posting frequency, keyword usage, and specific targeted keywords. This analysis provided valuable benchmarks for developing our strategy.

Semantic Core Development: We created a targeted semantic core that included relevant keywords for both general HVAC services and specific local needs, ensuring our content would align well with local search intent.

Listing Enhancements: To increase the listing’s completeness and appeal, we requested additional information from the client, such as high-quality photos and detailed service descriptions.
 

The following steps were then implemented to further Google My Business optimization in NYC:
 

1. Adjusted the business name to align with key search terms while accurately representing the company, increasing relevancy in search results.

2. Added additional categories to the GMB profile to better represent the company’s range of services, boosting visibility in relevant search queries.

3. Added a ‘Services’ section to the GMB profile, detailing all offerings to give users a complete overview of the available services.

4. Updated the profile with high-quality images and videos to create a more appealing and professional presence.

5. Incorporated targeted keywords throughout the GMB profile, especially in the business description, service listings, and posts, to strengthen search alignment.

6. We recommended that the client request reviews from satisfied customers, focusing on key service aspects such as punctuality and professionalism. Additionally, we suggested setting up automated reminders to increase review frequency and conducting regular feedback analysis to improve service quality.

Summary:

The key components include:

• Competitive and niche analysis.
• The compilation of a semantic core for the listing and populating it with relevant keywords.
• Ongoing efforts to acquire reviews and publish updates.
   

In two months, we achieved:
 

• +88% in profile views,
• +86% in user actions,
• + Improvement in local search visibility for key service-related keywords.
   

The key takeaway would be accent on the semantic core development after creating a targeted semantic core that included relevant keywords for both general HVAC services and specific local needs, ensuring the content would align well with local search intent.

Niche: Out-of-home advertising (billboard advertising).

Goal: To increase the visibility of a company on Google Maps, Search, and other services.

Our client is a renowned outdoor advertising company. They approached us with a clear objective of improving their online presence and visibility across various digital platforms. Despite their longstanding success in traditional advertising channels, they realized the importance of establishing a solid digital impression to reach a wider audience.

With the emergence of online search platforms like Google Maps and Search, they wanted to leverage the power of Google My Business to ensure that their brand appears prominently in relevant search results. They were particularly interested in optimizing their Google My Business profile to increase visibility on Maps, attract more customer inquiries, and drive traffic to their website. Our task was to refine their online presence and maximize their reach in the competitive outdoor advertising landscape.

The Challenge:
 

While optimizing the Google My Business profile, we faced a significant challenge of ensuring accurate and consistent information across multiple online platforms. Working on the project from this Google My Business case study, we discovered discrepancies in the company’s existing online listings. These discrepancies included:
 

• inconsistent business hours,
• outdated contact information,
• and varying service descriptions.
   

To address these discrepancies, we had to pay close attention to detail and coordinate strategically across all digital touchpoints. Additionally, we had to optimize the GMB profile to stand out in the competitive outdoor advertising landscape. This required innovative approaches to highlight the unique selling propositions of the client’s services while adhering to Google’s guidelines and best practices.

The Results:
 

The profile’s effectiveness significantly increased after implementing the strategies outlined in the Google My Business case study. Users started discovering the company more frequently through relevant categories and services, resulting in increased engagement with the provided photos. Notably, there was a remarkable increase in the number of profile views in search results and Maps.
 

Moreover, this optimization effort led to a substantial increase in inbound calls and a notable rise in website visits, indicating a tangible enhancement in the client’s online visibility and customer engagement.
 

Summary:
 

Unlocking Free Organic Visibility

Strategic Advantage through Expertise

Enhanced User Engagement

Maximizing Local Reach

Data-Driven Decision-Making

Niche: Moving Company
 

Region: USA
 

Goal: Increase organic traffic.

The Challenge:
 

Faced with a stagnating online presence and the challenge of increasing organic traffic for a moving company, our SEO experts attempted to propel their click-through rate to new heights.
 

The challenges included:
 

• Overcoming existing stagnancy.
• Refining on-page content.
• Strategically positioning the moving company in the competitive landscape of Chicago, Illinois.
   

Through meticulous planning and execution, our team tackled these challenges head-on, driving significant results and exceeding expectations.
 

Summary:
 

In this Chicago SEO Case Study, as a part of our SEO services, we worked with a relocation company in Chicago to increase their organic traffic. Our strategic approach yielded remarkable results, with a 61% increase in monthly organic traffic over 3 months. This translated to 18,700 clicks from Google, which is a testament to the effectiveness of our approach.
 

If you’re looking to achieve unparalleled online success, our data-driven system can help you get there. Contact us today to learn more about how we can help your business grow and thrive.

Industry: Online Platform for Removal Services

Promotion Region: United Kingdom

A UK-based platform designed to compare and book affordable and competitive man and van removal services. The platform caters to both commercial and residential clients, offering instant quotes and easy booking for house and flat removals.
 

The focus of this case study is on optimizing the platform’s Google My Business profile to improve local search visibility and drive user engagement.

The Challenge:

The platform faced several challenges in optimizing its Google My Business profile:

Low visibility in local search results for key services.

Incomplete information across its GMB profile.

Limited user engagement with the GMB profile, leading to fewer inquiries and conversions.

Underutilization of GMB features.

Given the competitive nature of the removal services industry in the UK, it was essential to optimize the GMB profile to stand out in local searches and attract more users to the platform.

Optimization Process:

The optimization process involved several key steps:

Profile Information Audit & Update
Local Keyword Optimization
Customer Engagement Enhancement
Leveraging GMB Posts
Performance Tracking & Continuous Improvement

The Results:

146,5% increase in profile views within the first four months post-optimization (from 1199 to 2956 views).
110.3% growth in user actions, including website visits and quote requests.
158,7% improvement in local search visibility for key service-related keywords.

Summary:

The successful optimization of the GMB profile highlights the critical role that GMB local SEO plays in driving visibility and conversions for platforms in competitive industries. By focusing on consistent information, local keyword integration, and customer engagement, the platform significantly improved its GMB profile performance, leading to increased user interaction and bookings.

We can share pieces of key takeaways:

GBP Optimization is key: by focusing on main elements like your company name, categories, and services, you improve your local search rankings and increase the website’s visibility.

Regular updates to the GMB profile, including posts and reviews, can significantly boost visibility and user engagement.

Leveraging customer reviews and the Q&A section helps build trust and enhance the platform’s reputation.

By implementing all these steps in your practice, you can reach the same significant results as this project, or maybe even better.

Industry: Online store specializing in hydraulic cylinders

Promotion Region: USA

The Challenge:

The client contacted us because they faced a high cost per conversion in Google Ads, leading to significant expenses without corresponding results. The hydraulic cylinder niche falls within the industrial B2B sector, where competition among sellers for relevant search queries is intense, but still, there are a lot of benefits of PPC for industrial companies. This leads to increased click costs, significantly increasing the advertising budget.

Overall, this is a complex technical product that requires a certain level of knowledge and understanding from the buyer. This can result in longer decision-making times for customers, reducing the overall number of purchases while increasing their average cost. B2B PPC services are the right way to solve these issues.

Optimization Process:

During the audit, some problems were identified in the campaigns:

no negative keywords;

no division of the groups by types of hydraulic cylinders;

no crafted individual titles for each and uploaded creatives;

no utilized relevant signals for targeting;

no selected the top products and placed them in a separate campaign;
 

We started with:

Analyzing the search campaigns, adding new negative keywords, and pausing high-cost conversion keywords.

Then we turned off the standard shopping campaign and launched maximum performance campaigns instead.

In the maximum performance campaigns, we divided the groups by types of hydraulic cylinders, crafted individual titles for each, uploaded creatives, and utilized relevant signals for targeting.

We continued with selecting the top products and placing them in a separate campaign.

As a final step, we created a maximum performance campaign with targeting focused exclusively on shopping ads.

The Results

The implementation of PPC for industrial companies approach led to an 84.76% increase in ROAS and a 35.63% reduction in the cost per conversion. This, in turn, impacted the client’s overall revenue, which grew by +37.28%.

A year later, this online store experienced exponential growth in both revenue and ROAS. The advertising campaign expenses grew substantially by 334.59%, along with a 490.96% increase in revenues. This means that the client’s business is growing rapidly and exponentially within such a short period.
 

Summary:

As a result of implementing complex optimization of the Google Ads campaigns, we achieved significant improvements in key performance indicators, delivering tangible results for the client’s business.
 

The first thing to highlight is the +84.76% increase in ROAS. This metric is one of the most crucial for any advertising campaign, as it directly reflects how much revenue is generated for every dollar spent on advertising. The increase in ROAS indicates that the advertising investments have become more effective, meaning that each dollar spent now brings nearly twice the profit for the client compared to before the optimization. This is especially important in a highly competitive market, where marginality plays a decisive role.
 

The second important result is the -35.63% reduction in cost per conversion. This decrease indicates that the campaign has become more cost-effective in attracting customers, making the advertising investments more profitable. This reduction is critically important for the business, as it allows for a portion of the advertising budget to be freed up, which can either be reinvested in other areas or used to increase the volume of advertising without raising the budget. This, in turn, leads to increased sales and profits.
 

With these improvements, the client’s overall revenue increased by +37.28%. And this is the most important metric, as we think.

Our team always tailors the approach to the specific needs of a project, as we did for this one.

Industry: Legal document templates for any business needs
 

Promotion Region: Switzerland, France
 

The Challenge:
 

The client contacted us in February 2024 with the goal of increasing traffic and, accordingly, conversions on the site.
 

The client commenced the promotional efforts with a completely new website that featured poor design and lacked any content. Initially, we focused on ensuring that the design changes were implemented correctly from an SEO perspective. 
 

Additionally, the website included several language versions, specifically German for Switzerland, English for Switzerland, French for Switzerland, and French for France. A separate domain was purchased for English aimed at the UK.
 

The client independently selected the priority languages and countries for promotion, which presented a challenge as these priorities frequently changed. As a result, we worked with multiple languages and countries at different times.
 

Optimization Process:
 

During the audit, some problems were identified on the site:
 

design imperfections;

URL structure;

hreflang tags absence;

configuration of language versions;

internal linking absence;

We conducted a competitive and niche analysis and prepared recommendations regarding the optimal SEO strategies to surpass competitors.

The work on on-page SEO began with the search and analysis of semantics for the pages provided by the client. For each cluster, we prepared meta tags and specifications, which included recommendations for structure, internal linking, and more.

Summary:
 

Starting with significant challenges of SEO for the legal sector, including a poorly designed website and frequent changes in language priorities, our approach focused on comprehensive analysis, technical optimization, and effective on-page SEO strategies.
 

Our efforts culminated in remarkable results, achieving a 1550% increase in clicks on search results, a 7670% growth in impressions, and a 100% growth in the number of keywords ranked in search engines. These metrics highlight not only the effectiveness of our SEO strategies but also the importance of a well-executed foundation in technical and on-page SEO practices.
 

Despite initial setbacks, such as technical difficulties with the website’s URL structure and challenges with link building, the client’s proactive content creation in response to our specifications proved instrumental in driving traffic and visibility. This collaboration demonstrates that with careful planning, ongoing monitoring, and adaptability to changing priorities, even a fledgling website can achieve substantial growth in a competitive market.

Industry: E-commerce
 

CMS: Shopify
 

Promotion Region: USA

The project is an e-commerce store in the tobacco industry.
 

A client approached us with a request for SEO migration services. The reason for migration was the limited possibilities of an old design of the website they had.
 

To be able to make new integrations and add new functionalities – they needed this upgrade.
 

It’s not an easy task, because in this industry, usually, websites have a lot of goods, and our main goal was to provide a smooth transition and not lose previous results.

Another goals set by the client for our Shopify SEO agency included:

Provide recommendations at the development stage of the new site.
Preparation: audit the new Shopify website and create development specifications.
Migration Phase: create a redirect map for 7K pages found and monitor the new website post-migration.
Post-Migration: conduct a secondary audit one week after the release.

The Challenge:

We started the migration process with the client in June 2024, but cooperation started a few months earlier. The online store was still in the development stage, with hundreds of products and collections yet to be transferred or created. Therefore, we provided personalized consultations even before the main phase began, over several months.
 

Then we conducted more than five technical audits before the migration process started.
Created redirects for 2.7K pages, excluding the homepage.
 

That was pretty much all the struggles of this website migration case study, but look below to see how we executed it.
 

Optimization Process:
 

During the development phase of the Shopify site, we provided personalized technical recommendations to ensure a smooth migration process.
 

This included:

Advising on best practices for site structure, URL formatting, and internal linking.
Ensuring that all products and collections are properly categorized and optimized for search engines.
Providing guidance on setting up essential SEO elements such as meta tags, alt texts, and schema markup.
Recommending tools and plugins to enhance site performance and SEO capabilities.

The next step after the audit was to create a comprehensive redirect map. 

We collected and analyzed key SEO metrics to ensure an understanding of our website’s performance before and after migration.

On June 12, the entire team was present to monitor the website’s functionality and ensure optimal performance. Several SEO checks were conducted throughout the day. Based on these checks, we updated the tasks for the developer to address minor technical issues that arose during the migration process.

One more essential step of Shopify SEO migration is daily monitoring. Every day, we tracked the daily organic traffic and conversions, closely monitoring the positions of key keywords. We also analyzed user behavior on the site using heatmaps and scroll tracking.

The Results:

Google Search Console

Clicks: On June 12, 2024, the total number of clicks was 253. By July 22, 2024, this number increased to 261. This represents an increase of approximately 3.2%, indicating a slight improvement in user engagement and interaction with the website’s content following the website migration.

Impressions: On June 12, 2024, the number of impressions was 7,368. By July 22, 2024, impressions increased to 7,863. This is an increase of approximately 6.7%, suggesting that the visibility of the website in search engine results pages (SERPs) has improved, leading to more opportunities for users to see and potentially click on the website’s links.

Compare the Last 28 Days to the Previous Period:

Clicks: Up 1.1%, from 6.65K to 6.72K.

Impressions: Up 0.9%, from 213K to 215K.

Average CTR: Remained steady at 3.1%.

Average Position: Declined from 23.5 to 24.2.

Ahrefs

Basic domain metrics for the last 30 days compared to the previous period according to Ahrefs
Total Keywords: Increased by 500, reaching a total of 7K keywords. This is an increase of approximately 7.7%.
Organic Traffic: Increased by 673, reaching a total of 6.4K. This is an increase of approximately 11.7%.

Summary:

These are conclusions, and we can share some bits of advice with you:

The Netrocket team made a smooth transition with minimal impact on organic traffic possible, through personalized technical recommendations, rigorous auditing, and continuous monitoring.

In post-migration process, we managed to achieve for our client these results: the store experienced a 6% increase in clicks over 30 days, improved keyword rankings, and stabilized traffic. It shows that not only maintaining the previous results is possible, but also growth is possible.

The importance of strategic planning, detailed execution, and ongoing analysis in achieving successful SEO migration outcomes – should never be neglected.

Industry: Manufacturing
 

CMS: WordPress
 

Promotion Region: USA

The client’s family business is manufacturing wooden and metal chairs for churches, chapels, banquet venues, and the hospitality industry. 

The primary focus was on B2B goals, including enhancing user-friendliness, driving targeted organic traffic, and ultimately increasing sales within the B2B sector.
 

The Challenge:
 

As a furniture manufacturer in the USA, our client understands the importance of quality products and outstanding service. However, without a robust online presence, their business may miss valuable opportunities to connect with potential customers and drive sales. The challenge lies in overcoming common SEO hurdles that hinder visibility, such as outdated website structures, overlooked keywords, and underutilized optimization techniques.
 

Optimization Process:
 

Detailed SEO Audit of the Site
Selection of Keywords and Formation of SEO Structure
Competitor Analysis
Optimization of Usability of the Website
Off-Site Promotion

Summary:
 

In this case, the results of 4 months of cooperation with Netrocket for our client were:
 

User-friendly website.

Substantial surge in traffic that was explicitly directed at Google’s search engine.

Top rankings on Google for our main keywords.
 

All of this will undoubtedly increase the number of sales and the overall revenue of the enterprise.
 

The success story of our collaboration with a US-based church chair manufacturer offers invaluable insights and actionable takeaways across industries.

Comprehensive SEO Gains Real Results
Strategic Keyword Selection is Key
Addressing Technical Issues is a Critical
Competitor Analysis Drives Strategy
User-Friendly Websites Drive Conversions

Industry: Local Recruitment Company
 

CMS: SourceFlow
 

Promotion Region: Netherlands

The project is a local recruitment agency that helps both companies and candidates to find their dream places.
 

The Challenge:
 

The client contacted us in November 2023 to enhance their visibility in search engine results and attract more potential clients.
 

In planning our strategy for this project, we faced challenges such as a limited number of keywords and low keyword volume, technical challenges, and difficulty in selecting referring domains in SEO for the recruitment industry.
 

The regional keyword volume was significantly lower, and the number of relevant keywords was limited, making it challenging to optimize for high-impact search terms.
 

Also, a real challenge requiring extensive research and careful selection was finding suitable and high-quality referring domains for backlinks.
 

When it came to the technical part, we faced complexities with the website’s JavaScript framework, that needed to be addressed to ensure Google could accurately crawl and index the page structure.
 

Optimization Process:

Technical audit
Page optimization
External promotion
 

Summary:
 

The implementation of technical, on-page, and off-page optimization techniques led to a significant increase in potential client engagement and visibility in search results. The project involved overcoming challenges related to low keyword frequency, the selection of quality donor domains, and technical issues with a JavaScript-based website.
 

We want to share a few key Takeaways:
 

Always start from comprehensive technical audits: conduct thorough technical assessments to identify and address issues that impact site ranking, particularly on JS-based platforms.
 

Targeted Keyword Strategy research will help to create on-page optimization for primary service pages to improve search visibility.
 

Structured On-Page and Off-Page Optimization for improving the website structure is crucial, through optimized headers, meta tags, and internal linking to key service pages. Robust backlink profile by analyzing competitors, creating high-quality guest posts, and securing brand mentions in relevant articles.
 

Continuous monitoring and adjustments need to be made regularly to assess and adjust SEO for recruitment websites based on performance metrics to ensure sustained growth and competitiveness.
 

By applying these strategies, our team demonstrated the importance of a holistic approach in driving significant improvements in search engine visibility and client acquisition for local businesses.

Industry: LED Lighting (LED panels, lamps, bands)
 

CMS: Shopify
 

Promotion Region: USA

Goal: Increase organic traffic through effective SEO for LED lighting company.

Optimization Process:

The lighting company’s SEO was a key focus throughout the execution and optimization process:

• Conducted a full technical and search engine audit of the website and made specifications for error correction for DEV- and Shopify SEO experts.
• The website has been modified. Performed a short technical audit of the online store again.
• Conduct a comparative analysis of other online lighting stores and their top traffic pages based on the principles of SEO services for LED lighting.
• Conducted keyword research.
• Optimized content (text, images, meta tags) on existing category pages.
• We extended the website’s structure, added new product filter pages, and filled them with content.
• Added several types of structured data markup.
• We created an account, did SEO for Google My Business, and filled it with products and relevant data.
• Worked throughout to enhance the backlink profile.

Summary:

Over just six months, our strategic SEO work for an LED lighting company resulted in an incredible 450% increase in monthly organic traffic. This growth led to a substantial rise in unique user counts, going from 992 in September 2021 to an impressive 5,345 by March 2022. Our unique approach involved implementing a region-specific promotion strategy with a focus on SEO services in Delaware, which saw the most significant improvement. This success was not a fluke but was instead due to a meticulously crafted strategy tailored to the specific needs of our client.

Check out their testimonials if you’d like to hear from our satisfied client and learn about their firsthand experience with our transformative Shopify SEO services. And if you have any questions, don’t hesitate to reach out – we’re here to help! Let us shed some light on how our approach could be customized to enhance your online presence.

Niche: Online Wedding Services
 

Region: USA
 

CMS: WordPress
 

The project involves an online platform offering choreographed wedding dance instruction, tailored for couples with varying dance skills, aimed at preparing them for their special day. The service combines user-friendly access with the convenience of home-based lessons, emphasizing a personalized learning experience.
 

One of the tactics we proposed – is to improve their SEO visibility. After 6 months we achieved great results, check out below how we overcame all the challenges.

The Challenge:
 

We started working on the client in June 2023, by making an initial checkup of their website and establishing clear goals and objectives for a 6-month ride.
 

SEO for wedding industry focused on bolstering the digital presence of a platform catering specifically to engaged couples looking for wedding dance lessons.
 

The challenge was to stand out in a market saturated with similar offerings because the competition in the online wedding services industry was wild.
 

We needed not only to outstand their competitors, but also to make website improvements in content quality, load speed, mobile usability, and conversion rates.
 

To help their website be crawled easier by search engines and receive organic results.

Optimization Process:

Keyword research
Strategy development
Optimized meta tags and descriptions with targeted keywords
Technical SEO improvements
UX Optimization
 

The Results:
 

Significant improvement in organic traffic from 342 to 814, according to Ahrefs (138% increase in organic traffic)
According to Google Search Console data over the past 6 months, the increase in impressions is approximately 180% (from 31,707 to 88,783), and the increase in clicks is approximately 231% (from 629 to 2080).
According to GA4, the number of users increased from 4,790 in the earlier period (12 Jun – 12 Dec 2023) to 6,990 in the later period (13 Dec 2023 – 13 Jun 2024), marking a 45.93% increase.
Sessions: The session count rose from 8,630 to 11,388, reflecting a 31.96% increase.
Over 76% of targeted keywords achieved a TOP-10 ranking in SERPs.

Summary:

Over the past six months, we have significantly improved the organic rankings of the website’s keywords. According to Semrush data from June 2024, the site now features 1,696 keywords in the TOP-100 search results, up from 969 in December 2023. Of these, 30 keywords have reached the TOP-3, a notable increase from 8 keywords in December 2023. Additionally, 156 keywords now rank within the TOP-4 to TOP-11 range, significantly higher than the 59 keywords in December 2023. This progress represents a 187% increase in keywords in the TOP-10.
 

Here are some key takeaways we want to share with you:
 

Importance of Keyword Research: Tailored content that meets specific user intents can dramatically improve visibility and engagement.
 

Technical Optimization Is Crucial: Enhancements in site speed and mobile usability are vital for keeping visitors engaged.
 

Continuous Improvement: SEO is an ongoing process that requires adaptation and refinement as market dynamics and search algorithms evolve.

Niche: Treating alcohol, drug and prescription addiction
 

Region: USA
 

Goal: Explore opportunities to promote the site, increase organic traffic, and improve conversion rates through effective addiction treatment SEO services
 

Our client is a clinic located in Serbia that specializes in treating addiction to alcohol, prescription drugs, and other drugs. They required medical SEO services as their business growth had stopped, despite hiring another company to handle their website promotion for several years. The website had ongoing work, but traffic and conversions remained stagnant.

The website has seven language versions, which made it necessary to work on the service pages for each language version.

The Challenge:

Enhance the number of potential visitors from organic search by utilizing SEO for rehab clinics.

Increase the number of conversions.
Enhance the user-friendliness of the website.
Devise a new strategy to promote the website using SEO for rehab centers.

Optimization Process:

Detailed SEO audit of the website
Market and Competitor Analysis
Keyword Research
Website SEO Structure
On-Page SEO
Off-page SEO
SEO strategy for the next 3 months

Summary:

As we can see from the successful example of an addiction treatment clinic’s drug rehab SEO promotion, there are opportunities for traffic and conversion growth even on sites that have already been optimized.
 

As an SEO company for doctors, Netrocket’s team of SEO specialists achieved the following priority goals for our client using drug rehab SEO services:
 

Significant increase in targeted traffic from Google search engine.

Increase in the number of conversions.

User-friendly website.

Development of a website promotion strategy.

Niche: SaaS
 

Region: USA, Canada

The project develops advanced software for appointment booking and queue management. Their solutions synchronize scheduled and unscheduled appointments, enabling efficient handling of various meeting types, including face-to-face, video, or phone interactions.

Companies in many industries are using their services, and having a solid online presence is crucial. Platforms like Facebook are great for connecting with customers and spreading the word about services.

However, many companies must remember how to secure your Facebook business page and manage your social media accounts properly.

The Challenge:
 

Our client had a big problem with their Facebook business page security. At first, they set up their Facebook page and Meta Business Manager account. However, the page and business account were linked to a former employee’s personal Facebook account. When the employee left the company, the client couldn’t get into their own business’s Facebook stuff. They had zero access, control, or a way to manage their settings on the page or ad accounts.
 

Without access to the Facebook page, the client couldn’t manage posts, respond to customer inquiries, or update their business information. The inability to monitor and manage the page left the business vulnerable to potential reputational damage, teaching us all the lesson of how to give admin access to the Facebook business page to a single team member is wrong. Also, our client faced Facebook advertising issues. They couldn’t access their ad account, which resulted in missed advertising opportunities and a wasted marketing budget.

We followed these steps:

Create a New Facebook Page

Setup Meta Business Manager Correctly
Define Clear Roles and Permissions
Create a New Facebook Pixel and Verify the Domain
Handling Domain Verification Issues

This involved:

Contacting the Previous Verifier

Support from Facebook

Proof of Ownership

Request Removal of Old Page from Business Manager Owners 

Rebuilding Facebook Presence

The Results:
 

Restored Online Presence

Improved Security

Enhanced Engagement

Summary:

These are key takeaways:

Always link your business pages to accounts owned by current, trusted employees.

Utilize Meta Business Manager to manage roles and permissions effectively.

Regularly review and update access permissions to reflect staff changes.
 

Learn from our clients’ experience to strengthen your business’s social media presence and keep the conversation going with your audience. If you need help managing your social media accounts, Netrocket agency is here. Get in touch today for more detailed guidance!

Niche: Finance
 

Region: USA
 

CMS: Strapi
 

The project is an extensive cash flow forecasting tool designed for growth-oriented companies. It emphasizes the importance of effective cash planning and management, offering features such as forecasting, budget versus actual performance comparison, cash flow forecasts, scenario planning, VAT/GST forecasting, and customer intelligence analysis. With seamless integration and leading accounting software, the platform provides a user-friendly approach, proactive functionality, and the ability to generate actionable cash flow information effortlessly.

The Challenge:
 

The client contacted us in May 2023 to increase traffic and conversions on the site.
 

Facing challenges such as limited visibility, stagnant growth, and uncertainty about SEO strategies for the finance industry, it has its own features as a highly competitive area. No wonder because every industry must adopt a different approach.
 

That’s why we conducted a site audit, analyzed competitors, and then created a promotion strategy that included On-page and Off-page promotions.

The Results:

According to Google Search Console data, we increased the number of clicks from 50 to 100 per day, and impressions increased from 5,000 to 10,000 per day.

The increase in organic traffic is, on average, 100%
 

Summary:
 

Don’t neglect the technical SEO audits: timely detection of technical issues on the website will help to make the user experience for your customers better, can bring higher rankings, and prevent the possible penalties from Google for non-unique content;
 

Keyword research is the king: after collecting the correct selection of keywords for your business, you can build the whole content strategy for improved visibility and conversion rate as a result. Don’t underestimate the blog articles with redirecting links to the service pages. This project itself received the conversions this way;
 

Metrics, metrics, metrics: after receiving the results, don’t forget to track the key metrics regularly. By always keeping an eye on organic traffic, keyword positions, and off-page SEO metrics – you’ll always be able to check the progress and be aware of the improvements that must be made (if necessary).

Niche: Travel Tech. Software for discovering discounted airline tickets and affordable flights
 

CMS: WordPress
 

In January 2023, a client approached Netrocket requesting Travel SEO services. The client’s objectives:
 

Organic traffic growth.

Improve the visibility and ranking of the site in search results.

Doubling conversions – driving paid subscriptions for a low-cost airline ticket search service.

The Challenge:
 

High competition in the ticket search arena

Changes in Search Engine Algorithms

Dynamic Nature of the Industry

Optimization Process:

Niche Analysis and Research. Technical State of Site Analysis

Keyword Research

Optimization of Website Content and Structure

Off-Page Optimization

Daily Monitoring
 

The Results:
 

The number of clicks per day in Google search results increased by 151% (from 131 clicks at the start to 329 clicks when writing this case study).

Daily Impressions increased by 80% (from 8,590 to 15,524).

The amount of Organic Traffic from Google, according to Ahrefs data, increased by 40% (from 2,359 in February 2023 to 3,974 in January 2024.

The number of keywords in Google according to Ahrefs data increased by 225% (from 2,592 in February 2023 to 8,443 in January 2024).
 

Summary:

Increasing Organic Traffic

Meeting industry challenges

Keyword Dynamics

Increasing Transactions

Development

Niche: Music
 

Region: USA
 

CMS: Kajabi
 

Our client operates in the exciting field of music education and uses the Kajabi platform to offer various courses and training programs for musicians of all skill levels. With the overflowing demand for online education due to the pandemic, our client wanted to increase their online presence and rank among the top SEO music industry players.

The Challenge:
 

Our client faced unique challenges while working with the Kajabi CMS. Unlike conventional platforms like WordPress, Kajabi’s decentralized structure required distinct pages for each course, including pricing, registration, and program description pages. This added complexity to the user experience. Additionally, integrating e-commerce functionalities was a daunting task that required advanced tools like Google Tag Manager to establish links between various pages.

Our team faced the complex task of creating the Author Course Program, which required us to balance the content’s presentation and the author’s reputation. As the decision to purchase heavily depends on both factors, we had to showcase the content’s value while highlighting the author’s expertise and credibility.

Optimization Process:

Niche analysis and research
Content and site structure optimization
Off-page Optimization
Technical Optimization
 

The Results:
 

The average number of clicks has increased from 20 to 120 daily, which is a significant rise of 500%.
In September 2023, the number of clicks has increased by 388% compared to September 2022.
According to Ahrefs data at the end of 2023, the amount of organic traffic. An additional +57 keywords are in the TOP 1 – 3.
According to our strategy, we were able to raise the site’s DR to 15.

​

Summary:
 

Strategic Planning: The success of this case study highlights the significance of strategic planning in SEO efforts. It is crucial to perform comprehensive research and niche analysis and develop customized strategies to address specific challenges and objectives.
 

Adaptability: Our ability to adapt and find innovative solutions despite limitations in the Kajabi CMS showcases the importance of flexibility and catering to unique client needs.
 

Content Optimization: Investing in optimizing website content, such as improving on-page elements, providing informative content, and using strategic CTAs, can lead to increased user engagement and conversion rates, ultimately improving overall site performance.
 

Comprehensive Approach: A comprehensive SEO strategy that includes on-page and off-page optimization, technical enhancements, and user experience improvements is crucial for sustainable growth and long-term success.
 

Alignment with Objectives: SEO success should be measured by aligning strategies with client goals and tailoring initiatives to industry and client requirements.

Niche: training IT professionals
 

Region: Europe
 

The project ran from December 2022 to May 2023 and focused on SEO for private schools and:
 

• Increase organic traffic.
• Improve the visibility of the website in the search engine for keywords.
• Search for the points of growth of the site.

The Challenge:
 

At the start of the project, we discovered technical optimization errors through our SEO audit services. The quality of the link profile was low, and the meta tags needed to be replaced and optimized. A site structure with a minimum number of pages. We have decided to undertake the following tasks, with a focus on SEO for private schools:
 

• Audit of the website and keyword research.
• On-page optimisation.
• Site structure expansion.
• Comprehensive off-site optimization.
• Fixing technical errors.
• Monitoring and analysis of the results.

The Results:
 

• Organic traffic surged by +458%.
• New user acquisition increased by +425%.
• Sessions saw a remarkable uptick of +437%.
• Increase in pages per session: +0.98%
• Pages per session rose by +0.98%, and time spent on site increased by +2.88%.
• External links steadily built up, contributing to an increase in Domain Rating from 20 to 53.

Summary:
 

By successfully optimizing the website based on our SEO for private schools strategy, we significantly increased visibility and traffic to the site. The website audit and keyword research helped us to optimize the content and improve the relevance of our website for search queries. We also performed on-page optimization, site structure expansion, comprehensive on-site SEO optimization, and technical bug fixes.
 

Continually monitoring and analyzing the results allowed us to make adjustments and achieve even better results. Our efforts underscore the immense potential and effectiveness of SEO for private schools when executed with precision and expertise.

Niche: Legal
 

Region: Germany
 

CMS: TYPO3
 

Our client is a legal company based in Frankfurt-am-Main with branches in several cities in Germany, including Berlin, Stuttgart, and Munich. They specialize in corporate and tax law.

The Challenge:
 

Our client’s website consistently attracts more than 1,000 users per month. Therefore, the main task for our SEO for tax lawyers specialists was to find growth areas and provide the client with an even more significant influx of interested users.

Optimization Process:

Analysis and audit
Keyword research
Restructuring the site
Content creation
External Website Promotion
Regional SEO promotion of the website
 

The Results:
 

After four months of working on the website, the tax law SEO specialists’ results were already clearly visible.

Organic traffic and the number of sessions increased by more than half. The growth in new users over four months was 65.27%

After implementing changes to the application form and improving site navigation, the number of conversions increased by 9.66%!
 

Summary:
 

Here are some takeaways:
 

Prioritize User Experience
Comprehensive Technical Audit
Strategic Keyword Research
Optimized Content and Meta Tags
Quality Link Building
Regional SEO Optimization
Monitor and Analyze Performance

By incorporating these takeaways into your SEO strategy, you can enhance your website’s visibility, attract more relevant traffic, and ultimately achieve tremendous success in your respective industry.

Industry: Education
 

CMS: WordPress
 

Promotion Region: USA
 

The Challenge:
 

In July 2022, the client approached Netrocket for help. They offered a unique approach to ear training that was different from the popular methods used in the industry. However, only a few potential customers knew about the company.
 

Netrocket’s top priority was to increase its website’s visibility in Google search engine results. This was important to ensure that more musicians could learn about them. We realized that it was crucial to focus not only on national SEO but also on location-specific services.
 

Therefore, we offer promotions in the US, including specific areas like SEO services for Charlotte, NC, where there is a high demand for such training. This allows us to target relevant local audiences effectively.
 

Optimization Process:
 

On-Page SEO optimization:
 

• We fixed the technical errors identified during the audit.
• We collected all thematic keywords from users and keywords used by competitors in the promotion.
• We expanded the site structure using the collected keywords. Created new categories and subcategories.
• We performed on-page optimization for priority pages.
• We added relevant expert content to new pages.
• We wrote meta tags for each page of the site.
• We adjusted internal cross-linking.
• We resumed work on the blog and wrote several blog articles using informational keywords.

Off-Page SEO optimization:
 

• We have developed a link-building strategy.
• We have posted materials on authoritative thematic websites.
• We have registered the company in business directories.
• We have used crowd-marketing methods and posted expert responses in thematic blogs, surveys, and forums.

Summary:

6 months of SEO for online courses’ optimization work on the platform brought to our client:

• A 93% increase in targeted traffic
• 45+ keywords in the top 10.
• +130% new users.
• Increase the visibility of the resource in search results by more than 200%

Although this is only an intermediate result, it demonstrates the effectiveness of comprehensive SEO promotion, even in complex and specific niches.

Niche: Real estate services and sales
 

Promotion Region: Spain
 

CMS: WordPress

Objectives:
 

Website traffic increase.
Improvement of visibility and ranking in search results.
Increase the number of conversions and sales.
 

The Challenge:
 

High competition and high average bill.

Real Estate SEO is further complicated by the dependence of demand on the location of the real estate.

Real estate has many parameters and details, which is a challenge for creating optimized content for each property type, area, and other characteristics.

Long decision-making cycle: Buying real estate is a major financial decision. It typically requires time to consider. This is reflected in conversions, as users may spend a long time searching for information, comparing different options, and doing additional research before deciding to buy.


Optimization Process:

Analyzing and researching the niche to develop an effective advertising strategy
Optimization of content and site structure
Off-site optimization
Technical Optimization
Updating and adding content regularly

The Results:
 

• Organic traffic growth: +67.51%
• Growth in the number of new users: +67.81%
• Increase in number of sessions: +70.47%
• The bounce rate has been reduced by 2.75 %.
• Session page growth +3.54%
• A 23.45% increase in average session time
• Conversion growth: +44.68%

Summary: By analyzing keywords, optimizing content, website structure, off-page optimization, technical SEO, and adding relevant content regularly, our SEO agency for WordPress managed to attract more potential customers and increase conversions. Our strategic SEO maneuvers paved the way for increased sales and fortified market positioning in the dynamic real estate landscape.

Industry: Manufacturing
 

CMS: WordPress
 

Promotion Region: Italy

The Challenge:
 

The factory’s website was created in 2004. No SEO optimization work had been carried out previously. Even a first glance is long enough to understand — the site needed refinement and redesign. Our task was to bring the site to the top for target keywords and make the site more user-friendly, focusing on SEO for industrial manufacturing.

The development team was on the client’s side, closely collaborating with our SEO for industrial manufacturing specialists to implement all recommendations and make the website a leader in organic traffic volume.

Optimization Process:
 

Site Analysis and Audit
Technical Work
Collecting Keywords and Working with Structure
Blog Work and External Promotion
Design and Layout

Results in 4 Months:
 

• Organic traffic growth: +427%
• New user acquisition: +431%
• Sessions growth: +470%
• Bounce rate reduction: -37%
• Page views per session increase: +240%
• Average visit duration increase: +61%

Industry: SaaS
 

Promotion Region: USA
 

Goal: This B2B SaaS SEO case study describes an SEO project with the primary objective of doubling website traffic.
 

The Challenge:

The main challenge encountered during the promotion of the SaaS project was overcoming initial website visibility hurdles in a competitive market. Despite having a robust product, gaining traction and visibility amidst established competitors proved a significant challenge. This necessitated strategic planning and implementation of targeted SEO and marketing tactics, including seeking assistance from SEO consultancy to carve out a niche and attract the desired audience.

Optimization Process:
 

• Niche and competitor analysis
• Collecting keywords and creating an extended website structure
• Creation of new landing pages
• On-page optimization
• Content Marketing
• Link building

The Results:

In 9 months, traffic increased from 8,000 users to 45,000.

Summary:

Strategic Planning: A solid product alone may not guarantee success in a competitive market. Effective strategic planning is essential to identify opportunities and challenges.

Targeted SEO Tactics: Utilize SEO techniques tailored to your specific industry and audience to improve website visibility and attract organic traffic.
 

Marketing Synergy: Combine SEO efforts with other marketing initiatives for maximum impact and reach.
 

Continuous Optimization: Regularly analyze and refine your strategies based on performance metrics and market dynamics.
 

Seek Expert Assistance: Don’t hesitate to engage professional organic SEO services to leverage their expertise and gain a competitive edge.

Niche: Music creation software
 

Region: UK, USA
 

Features: In the competitive landscape of music creation software, Netrocket faced unique challenges – minimal keywords, low search frequency, and higher prices than competitors.
 

Deadline: June 2023
 

Goal: To create and increase the scale of advertising campaigns.

The Challenge:
 

• Few Keywords, Low Search Frequency:

Netrocket strategically tackled this challenge by expanding the keyword list, utilizing informational queries, and grouping low-frequency keywords into semantic clusters.
 

• Higher Prices than Competitors:

Innovative strategies were employed, such as using broad matches, increasing bid sizes for commercial keywords, and focusing on intent-based audiences to overcome the price hurdle.

Optimization Process:
 

Comprehensive Negative Keywords
Intent-Based Audiences
Diverse Campaign Types

 

The Results:
 

During the first month of our Google Ads for Music campaign, we received 242 leads, and the cost per conversion was £5.92. The campaign’s effectiveness has doubled compared to the previous month’s figures. We managed to get more conversions and clicks while reducing our cost per conversion and spending less of our advertising budget.

Niche: Beauty salon
 

Region: United Arab Emirates, Dubai
 

Features: Highly competitive niche
 

The client approached Netrocket in the winter of 2023. They assigned challenging tasks to our specialists.
 

• Increase the visibility of the brand in Google search results.
• Identify the most promising categories to promote.
• Increase conversions.

The Challenge:
 

The client desired to minimize their expenses and did not wish to spend more money than necessary. We identified prioritized service categories, re-allocated budget, and focused exclusively on Performance Max and Smart Campaigns. We produced the creative materials and launched the advertising on Google Ads for beauty salons. In the last two months, we received over 800 conversions from our automated campaigns.

Optimization Process:

Effective analysis and optimization of advertising campaigns
Creation of remarketing audiences and campaigns
Strategy for maximum conversions
Audience signal creation and targeting
Creating responsive ads and working with negative keywords
Optimization and continuous growth
 

The Results:
 

Our Beauty salon advertising campaigns generated over 2000 WhatsApp interactions, 400 online service bookings, and 300 feedback submissions in the last two months. We have the edge over most of our competitors, and our customers are happier. Google Ads for beauty salons are a powerful tool that can significantly increase online visibility, attract more clients, and boost salon revenue.
 

Summary:
 

Key strategies include:
 

• Choice of the right strategy at the level of each individual campaign. This will help to increase the number of orders from the search campaigns and reduce the CPA.
   
• Allocate sufficient budgets to be able to compete on a level playing field with other companies.
   
• Diversify your campaigns and don’t just rely on search campaigns.
   
• Test different offers in the advertisements and actively support the client in the refinement of their unique selling proposition (USP). Run optimizations on a daily basis, work with creatives, and make adjustments that will improve the performance of your campaigns on a weekly basis.
   
• Identify the most promising service or product categories from a sales perspective. Ruthlessly reject anything that is expensive and inefficient.

Niche: Dance Studio
 

Region: USA, Los Angeles
 

Features: Highly competitive industry
 

The client, a prominent dance studio in Los Angeles, approached Netrocket in August 2023, requesting to enhance their advertising campaigns. They had specific goals in mind, including:
 

• increasing the number of leads they could work with,
• and reducing lead acquisition costs from $10 to a minimum.

The Challenge:

Our challenge was clear: maximize budget-friendly leads, with each lead costing less than $10. The client is not willing to significantly increase the advertising budget.

After identifying the priority service categories, we conducted a budget reallocation and reviewed the proposals of our competitors.
 

Our main focus was on lead generation, optimizing text ads, and creating custom visuals for effective Facebook ad management services.
 

Within the first 1.5 months of running Ad Campaigns on Facebook, we were able to generate a total of 154 leads.

Optimization Process:

Campaign Analysis
Rebuilding Strategy
Competitive Analysis and Unique Proposition
Lead Generation Tactics
Creative Material Development
Educational Content
Optimization for Facebook Ads
Target Audience Refinement
Remarketing Campaign Implementation
Performance Monitoring
Maintaining Low Cost Per Lead

Results:

We generated over 170 leads in two months by allocating the budget efficiently, prioritizing campaigns, and rejecting ineffective ones. We managed to obtain leads of high quality at a reasonable cost and were able to meet all of the client’s requirements.

Conclusions:
 

This experience makes it possible to acquire leads successfully at an affordable price, even in a highly competitive market. The following steps must be taken to achieve this goal:
 

• Choosing the right channel for your traffic acquisition
• Adjusting budgets to compete with other companies
• Analyzing the history of your account
• Implementing the types of campaigns that are more effective
• Actively helping clients refine their unique offerings by testing different ads 
• Performing daily optimizations, working with creatives, and making necessary adjustments. This will help improve the performance of your campaigns.
• Correctly identify the target audience’s portrait and select the appropriate targeting methods to reach them.

Niche: Business scaling to the world B2B markets, organization of foreign trade
 

Promotion Region: Ukraine
 

Google Ads for B2B Features:
 

• specific topics,
• a minimal number of direct, low-frequency keywords.
   

Goal:
 

• creation and scaling of Ad campaigns,
• reduction of the conversion cost by 2 times,
• increase in the number of hits.

The Challenge:
 

The client had made independent attempts to set up Google Ads for B2B campaigns for two months, but it only brought in 63 requests at a cost of 545 UAH. The total expenses incurred amounted to UAH 34,300.
 

Our team of specialists was assigned to increase the number of requests while reducing their costs. To achieve this goal, we launched Google Ads for B2B business ads across all the areas the client intended to run and expanded them for all relevant keywords.
 

We encountered several limitations while addressing this task, such as the need for direct commercial inquiries, users seeking information rather than services, and competition from both direct and indirect sources. For instance, for the query ‘grain export’, the client had to compete with similar companies and transshipment terminals, customs clearance organizations, etc.
 

Optimization Process:
 

Targeted Campaigns and Specialized Promotion
Nuanced Bidding Strategy
Tailored Ads and Competitive Targeting
Data-Driven Campaign Optimization
Strategic and Data-Driven Google Ads
Responsive Ads and Precision Targeting
Innovative Landing Page Testing
Halting Ineffective Video Campaigns for Cost Efficiency

The Results: 
 

• We garnered an impressive 348 requests from advertising, marking a remarkable 5.5-fold increase compared to the client’s previous outcomes for the same period.
• Demonstrating our commitment to efficiency and cost-effectiveness, we successfully slashed the conversion cost from 545 UAH to 167 UAH, surpassing the client’s expectations and achieving a reduction of more than twice.

Summary: Optimizing our approach, we implemented several key strategies that significantly contributed to the success of the campaign:
 

Leverage Extra Lead Magnets

Regular Monitoring and Data-Driven Optimization

Testing Landing Pages and Offers

Strategic Use of Smart Campaigns

Budget Flexibility and Targeted Bidding

Industry: Accounting services and financial consulting
 

Promotion Region: United Kingdom
 

Promotion Period: May 2019 to November 2020
 

Niche Aspects: Working in the accounting SEO and finance-related niche requires adherence to the principles of expertise, credibility, and reliability, known as the E-A-T factors

Tasks:
 

• increase organic traffic, with a particular focus on B2B SEO services;
• improve positions for highly competitive keywords;
• create a content strategy for the regular creation and publishing of new content;
• improve brand awareness and the company’s image among potential customers

The Challenge:
 

• Technical errors on the website.
• The website does not adhere to the standards for YMYL site topics.
• Clients in Western markets tend to prefer companies with a strong reputation and years of experience in the field. This means that even if a newcomer provides better working conditions, clients may still be cautious about them. It is essential to keep this in mind when giving accounting SEO services.
• Lack of differentiation between commercial and informative keywords. Users may immerse themselves in a related topic and its complexities while choosing a service. They do this to examine the service itself and the company’s competency in great detail. As a result, up to 80% of the output may consist of informational articles, even for commercial keywords.

Optimization Process:
 

Audit and Fix Technical Errors
Competitor Analysis and Development of a Promotional Strategy
Keyword Research and On-Page SEO
Content Strategy Development
Off-Page SEO
 

Summary: By incorporating YMYL-related topics and focusing on reputation-building efforts, the client has been positioned as a trustworthy authority in the accounting services and financial consulting niche. The results speak for themselves, demonstrating the tangible value that Netrocket brings to its clients, turning SEO efforts into a powerful driver of business success in a highly competitive market.
 

Here are some key takeaways based on the case study:
 

-Technical Audit and Fixes: Conduct technical audits of your website regularly to identify and rectify any errors that may hinder search engine optimization efforts. Ensuring your website adheres to SEO standards is crucial for improving its visibility and performance.

-Competitor Analysis and Strategy Development: Analyze your competitors’ strategies to identify opportunities to differentiate yourself. Develop a comprehensive promotional strategy highlighting your unique selling points and helping you stand out in your industry.

-Keyword Research and On-Page Optimization: Invest in thorough keyword research to identify relevant terms and phrases your target audience is searching for. Optimize your website’s on-page elements, including meta tags, content, and internal linking structure, to improve its visibility and relevance for search engines.

-Content Strategy Development: Create a content strategy that provides valuable and informative content to your audience. Regularly publish blog posts and articles that address their pain points and demonstrate your expertise in your field. Incorporate personal branding efforts to enhance your credibility and trustworthiness by featuring key team members as authors.

-Off-Page SEO and Link Building: Develop a comprehensive off-page SEO strategy that includes link building, participation in relevant discussions and forums, and soliciting customer reviews and testimonials. Building a strong backlink profile and engaging with your audience can significantly improve your website’s authority and reputation.

-Focus on YMYL Topics and Reputation Building: If your website deals with topics related to Your Money or Your Life (YMYL), prioritize providing accurate and trustworthy information. Create dedicated pages that showcase your credentials, certifications, and customer testimonials to build trust and credibility with your audience.

-Monitor and Analyze Performance Metrics: Regularly track and analyze key performance metrics, such as organic traffic, user engagement, and conversion rates, to evaluate the effectiveness of your SEO efforts. Use this data to identify areas for improvement and refine your strategies accordingly.

-Partner with Experienced SEO Specialists: Consider partnering with experienced SEO specialists or agencies like Netrocket to leverage their expertise and resources. A tailored SEO strategy can help elevate your online presence and drive tangible results, ultimately positioning your business as a leader in your industry.

Industry: SMS service
 

Promotion Region: Ukraine
 

Promotion Period: July – September 2021
 

Challenges:
 

• high competition for keywords,
• outdated website design,
• poor website adaptation for mobile.
   

Target:
 

• reduce the cost of conversion by 1.5-2 times,
• double the number of leads.

In July 2021, our inbound B2B marketing agency assigned the following tasks to our PPC specialists:
 

Creating and scaling ad campaigns
Reducing the cost of conversion by 1.5-2 times
Doubling the number of leads

Optimization Process:
 

After finishing all the work on the website, our team established our goals and started advertising in various directions as per the client’s requirements. We used all the relevant keywords to ensure successful scaling. However, during this process, we came across the following challenges:
 

• High competition
• High CPC in the niche
• High website bounce rate.
   

We performed several tasks to improve the advertising account, which included:
 

1. Rewriting the ads to make them more informative and focused on unique selling points.
2. Launching smart and dynamic campaigns to target low-frequency keywords that don’t show ads in regular searches and get more conversions from them.
3. Adding automatic rules to monitor the situation in the account easily.
4. Creating adaptive ads with several titles and descriptions allowed us to show the most effective ads to users.
5. Carefully working on negative keywords to prevent irrelevant traffic.
6. Stopping expensive and ineffective campaigns with high cost per request.
7. Conducting campaign split budget experiments to determine the most effective strategy to get more conversions at a lower cost per click.
8. Designing banners for the Google Display Network and remarketing.
9. Adjusting rates by gender, age, and city.

The results of the 3-month advertising campaign are: leads increased by 104%, and cost per conversion decreased by 36%.
 

Before that, the agency had made some updates to the service, including adding answers to frequently asked questions, creating a Messanger mailing page, registering an extended price list, and configuring the site for mobile devices.
 

Summary: We have discovered that attracting traffic and leads at an acceptable cost is possible even when facing fierce competition. To accomplish this, it is essential to follow these steps:
 

• Do not hesitate to increase budgets in campaigns.
• Analyze reports carefully to draw the correct conclusions.
• Utilize tools like Ahrefs to parse competitor keywords and expand your campaigns accordingly.
• Conduct additional analysis of search and display campaigns over various timeframes to reallocate the budget and increase the number of conversions properly.
• Choose the right strategy for each campaign level through experimentation to increase the number of orders from search campaigns and lower the CPA (cost per action).
• Understand the importance of site usability and adaptability and be able to compose technical specifications for a designer or developer to create an effective sales tool.
   

We followed these recommendations by redesigning and improving website usability, updating keyword research, posting new ads, and launching Google Ads. As a result, we received 593 leads in less than three months.

Industry: Construction
 

CMS: WordPress
 

Promotion Region: Ukraine
 

Our client is a construction company based in Ukraine. They specialize in the renovation of apartments, houses, and office spaces. When approaching Netrocket, they focused on turnkey repairs and avoided providing point services. This change in direction required a new SEO for construction companies’ strategy and an improved approach to WordPress SEO, facilitated by our professional SEO consultants.

Optimization Process:

Visual Website Transformation
Content Expansion and Optimization
Strategic Link Building
Streamlined Site Structure
Backlink Management
Microdata Integration for Increased CTR

Summary: 
 

Revitalized Design
Simplified Site Structure
Strategic Reduction of Pages
Internal Linking Mastery
Blog Brilliance
Referral Link Reinforcement
 

Achieving Excellence with SEO for the Construction Industry:
 

• Our commitment to a well-crafted strategy and comprehensive work on both internal and external ranking factors has yielded remarkable results.
• Brace yourself for the numbers: For 12 months, we’ve orchestrated a staggering 300% increase in organic traffic to the client's website.

Niche: Crypto exchange
 

Region: USA

Promotion Period: February 2022 – October 2022.

Our client is a service provider for cryptocurrency exchange. The primary objective was to execute effective SEO for a crypto exchange platform in the USA. We were tasked with providing SEO for crypto, which included the following goals:
 

• Increase targeted traffic from organic search.
• Rank in the top 100 on Google for a greater number of keywords.
• Rank for more target keywords in the top 10.
• Increase conversions by optimizing the website user experience.

Optimization Process:
 

• Technical SEO Audit
• Keyword Optimization
• Site Structure & User Experience
• Meta Tag Optimization
• Off-site Optimization
   

Summary: Our tailored B2B SEO strategies have moved our client to new heights, delivering:
 

• Increased targeted traffic from Google.
• Dominance in top positions on Google for crucial keywords.
• An effortlessly navigable cryptocurrency exchange service.
• A substantial surge in conversions, particularly in exchanges.
   

Elevate your B2B crypto exchange platform with our proven SEO expertise – a motivation for sustainable business growth and heightened online visibility. Embrace success with our dedicated SEO solutions tailored for B2B excellence.

Niche: Transportation and logistics
 

Region: USA
 

CMS: WordPress

Client Objectives:
 

• Attract a higher volume of potential customers through organic search.
• Increase overall site traffic.
• Boost brand awareness and recognition.
• Attract a more targeted audience and elevate conversion rates.

The Challenge:
 

• Operating in a highly competitive niche.
• Conducting exhaustive keyword research to pinpoint priority pages.
• Analyzing top competitors for a robust off-site SEO strategy.
• Addressing poor user experience, high bounce rates, and low conversion rates.

Optimization Process:

Website audit and keyword research
On-Page Optimizations
Website Structure Expansion
Comprehensive Off-Page SEO Optimization
Fixing Technical Issues

The Results: 
 

• Organic traffic growth: +40.28%
• Increase in new users: +40.98%
• Session increase: +66.93%
• Bounce rate reduction: 4.65%
• Pages per session increase: 5.58%
• Session duration increase: 58.14%
• Conversion Growth: +84.61%
   

Summary: Our moving company SEO experts in SEO for logistics boosted conversions and improved the overall user experience, showcasing the transformative power of our approach for B2B website owners and marketers.

At Netrocket, we invite website owners and marketers to harness the transformative power of our data-driven SEO strategies. Elevate your online presence, attract targeted audiences, and increase conversions. Let’s shape your success story together – contact our SEO agency today!

Niche: Online store of food supplements and healthy food

Promotion Region: Ukraine
 

Tasks:
 

• Increase organic traffic to the site, focusing on SEO for the food products company.
• Increase in conversions

Optimization Process:
 

Off-page SEO
 

• Wrote and posted press releases on authoritative resources, incorporating strategies for SEO for food manufacturing companies.
• We placed links to the client’s website in messages on thematic forums.
• Worked with reviews in the Google Business Profile card.
   

On-page SEO
 

• We analyzed the structures of competitors’ sites, supplemented the structure of our client’s site with new categories and subcategories, considering the nuances of SEO for food manufacturing companies.
• Made keyword research.
• Performed on-page optimization of priority pages.
• Wrote texts for such pages and posted them.
• Optimized section titles based on keywords research.
• Adjusted the internal linking.
   

Summary: Within two months of dedicated work, we achieved remarkable results, showcasing the effectiveness of SEO for a food products company. Our integrated approach, including the expertise of a WordPress SEO specialist, delivered substantial improvements:
 

• Increase in organic traffic:52%
• Conversion rate increase:56%
• Store revenue growth:310%
   

This case study demonstrates the lasting impact of our B2B SEO strategies, providing valuable insights for website owners and marketers seeking to enhance their online presence.

Niche: Medical Services

Promotion Region: USA

CMS: WordPress
 

The client approached our team of experts specializing in SEO for doctors, requesting not only to increase traffic to their website but also to solve a broader range of tasks.
 

The Key Goals Included:
 

• Enhancing keyword rankings on service pages;
• Expanding the site structure for increased keyword coverage;
• Elevating organic traffic while focusing on behavioral metrics.

The Challenge:
 

• Site Structure Expansion

• Local Search Optimization

• Positioning as an Industry Expert
  ​

Optimization Process:
 

• Keyword Research

• Technical Optimization

• Content Enhancement

• Backlink Building

The Results: 

We achieved noticeable results with our comprehensive WordPress optimization services:
 

Organic Traffic Growth

Achieved a remarkable 42% increase in organic traffic within four months, showcasing the effectiveness of our comprehensive SEO strategy.
 

Keyword Rankings

Elevated the clinic’s rankings for industry-specific keywords, with 454 keywords reaching the TOP 1-3 positions at the end of the 4 months.
 

Domain Authority

Successfully increased the website’s authority in the medical services sector through quality backlink-building efforts.

Summary: Our comprehensive WordPress SEO services delivered significant outcomes for the medical clinic. Our team achieved noticeable results after four months of specializing in SEO for doctors. The strategic emphasis on site structure expansion, local optimization, authority-building, and content quality resulted in a substantial increase in organic traffic and improved online visibility.

This case exemplifies our prowess as a professional medical SEO company, capable of delivering tangible and sustainable results.

Niche: Home musical equipment, audio electronics.

Promotion Region: Delaware, US

CMS: Shopify

The Challenge:
 

• High competition
• Lacking descriptions in the collections
• Low page loading speed for the product pages
• Limited budget for link-building

Optimization Process:

Comprehensive technical audit of a Shopify site.
On-page optimization.
Off-site optimization.
Local SEO.

The Results: After optimizing the website of a music equipment seller with search engine optimization (SEO) techniques, along with B2B SEO services, the traffic to the website increased by 69%, and the visibility improved by 43% in six months.

Our Shopify SEO agency has gained expertise in achieving outstanding results through a well-planned Shopify SEO strategy. We analyze the keywords, optimize the content, improve the website structure, perform off-page optimization, apply technical SEO, and regularly update the website with relevant content to attract more targeted users.

Niche: Online store for wedding, bride, and bridesmaid accessories.

Promotion Region: Australia

The Challenge: We faced a strong adversary – many aggregators dominating the search engine results pages (SERP), fiercely competing for the coveted top positions. Amidst this fierce competition, our website stood at a disadvantage with its lackluster structure and incomplete content. Over 20% of our offerings lay hidden in the shadows, devoid of descriptions and high-quality visuals, leaving us vulnerable in the battle for online visibility and customer engagement.

Optimization Process:
 

• Analysis of the website, technical audit, and analysis of the competition.
• Optimizing an online store for YMYL with wedding SEO
• Optimize product cards and catalog
• Analysis of the site navigation and the user behavior
• Work with categories and keywords
• Off-Page SEO

The Results:

Thanks to wedding SEO optimization, the number of the most important search queries for which the website is ranked has increased by 37%. As a result, we were able to achieve these goals together with the client:

• Organic traffic growth: +70%
• Increase in new users: +73%
• Increase in number of sessions: +67%
• Increase in conversion rate: +55%
• Increase in number of transactions: +47%
• Revenue growth: +33%

Niche: eCommerce, B2C.

Promotion region: NJ, USA.

The Challenge: 

Low performance.
Lack of SEO optimization.
Website Visibility.
Limited budget for link building.

Optimization Process:

1. Technical SEO Audit
2. Keyword Research
3. Internal SEO optimization of the online store
4. Usability
5. Off-Page SEO

The Results: At the end of our fourth month working together, the client saw a remarkable 338% increase in organic traffic. We achieved this by attracting users through commercial keywords, reducing the business’s reliance on branded keywords. We have observed a rise in the number of keywords that now rank in the top three positions. Our linkbuilding efforts focused on improving commercial keyword rankings and exploring budget-friendly options.

Summary: The case study on the Shopify store optimization for a balance board manufacturer in NJ reveals a commendable success story. Within just three months, the store saw a substantial 338% increase in organic traffic. This achievement stems from a strategic and multifaceted approach that addressed technical, content, and off-page SEO aspects.

Niche: Travel Tech. Software for discovering discounted airline tickets and affordable flights.

CMS: WordPress

The Challenge:
 

• High competition in the ticket search arena.
• Changes in Search Engine Algorithms.
• Dynamic Nature of the Industry.

Optimization Process:
 

• Niche Analysis and Research. Technical State of Site Analysis
• Keyword Research
• Optimization of Website Content and Structure
• Off-Page Optimization
• Daily Monitoring

The Results: 
 

• The number of clicks per day in Google search results increased by 151%.
• Daily Impressions increased by 80% (from 8,590 to 15,524).
• According to Ahrefs data, Google's organic traffic increased by 40% (from 2,359 in February 2023 to 3,974 in January 2024).
• According to Ahrefs data, the number of keywords in Google increased by 225% (from 2,592 in February 2023 to 8,443 in January 2024).
• According to data from Semrush, Google's organic traffic has increased by 46% (from 3,550 in February 2023 to 5,153 in January 2024).
• According to Semrush data, the number of keywords in Google increased by 80% (from 6,389 in February 2023 to 11,514 in January 2024).
• The average number of transactions increased by 407%, from 70 transactions per month (according to the client’s CRM data) to 355 transactions per month, according to GA4 data.

Niche: custom-made kitchen furniture

Promotion Region: Utica, NY, USA

Task: 
 

• Find growth points for the site
• Improve the visibility of the resource on Google
• Increase traffic from organic search.

Summary of Implemented Actions:

1. Audit
2. Structure development
3. Working on improving the usability of the website
4. Off-site SEO site optimization

Results:

1. Growth of organic traffic: +63.27%
2. Increase in new users: +62.60%
3. Session increase: +57.35%
4. Bounce rate reduction: -3.54%
5. Increase in the number of pages viewed per session: + 13.20%
6. Growth in the average duration of a visit to the site: +15.33%

Conclusions:

In the five months of working on the project, we managed to bring 314 keywords into the top 3, 247 into the top 10, and 77 into the top 20. We increased organic traffic by 63% and decreased the bounce rate by 3.54%.

These are the results of a well-built SEO strategy and complex site work by a team of experienced professionals.

Clients Company Topic: Outdoor advertising

Goal: To increase the display of information about the company on Maps, Search, and other Google services.

Results

After optimization, the profile's efficiency increased. Users began to find a company more often by categories and services and more often viewed photos. The number of profile views in Search results and on Maps has increased, as have calls and site visits.

Region: USA

Niche: Sales of apartments in Miami

Goal: Increase organic traffic

The Challenge

A client reached out to Netrocket with a specific request to enhance the organic traffic of their website, which sells and rents apartments in Miami. The website traffic had remained constant for a few years, and the client’s primary goal was to increase sales through the SEO channel. They emphasized the importance of SEO for apartments.
 

Internal optimization
 

• Conducted a comprehensive technical SEO audit of the site and formulated DEV specifications to address technical errors.
• Conducted keyword research, analyzing keywords and the structure of competitors’ sites.
• Recommended expanding the site structure and creating pages for new district buildings.
• Segmented ads for new buildings, apartments on the coast, and premium real estate.
• Enhanced the internal linking of the site.
• Established a list of filters for the website.
• Created templates for writing content tailored to each type of page.
• Optimized meta tags, all within the context of SEO in Miami.

We initiated SEO services for WordPress website in September 2020. By April 2021, we successfully achieved a remarkable 112% growth in organic traffic.

Region: German

Clients Company Topic:  Travel Industry Close the dialog

A full SEO campaign from scratch. For 2 years of regular work, we reached the top positions in many keywords, even though it's a highly competitive area (KD) with a high frequency of requests.

Increase in traffic by 13600%

Niche: Cosmetology and Dermatology Clinic.

Promotion region: Germany.

The Challenge: As an SEO company for doctors, we understand the critical role of EAT (Expertise, Authoritativeness, Trustworthiness) ranking factors in promoting medical websites. Our initial challenge was to enhance the clinic’s online presence while adhering to stringent content quality standards.

Optimization Process:

1. Analysis and Basic Optimization
2. Working with Keywords
3. Optimization for YMYL (Your Money or Your Life)
4. Linkbuilding
5. Working with Reviews

The Results:
 

• +275% increase in organic traffic.
• +275% increase in the number of sessions.
• +256% increase in the number of events.
• 435 new conversions recorded.
• Steady growth in the number of donor sites.
• Substantial increase in Domain Rating (DR) due to high-quality linkbuilding efforts.

Summary: Our success in elevating the dermatology clinic's online presence underscores the effectiveness of a comprehensive, data-driven approach to SEO for dermatologists. Our team achieved remarkable results by understanding the medical niche's unique characteristics, tailoring content to meet ranking factors, and strategically outpacing competition.

This case study is a testament to the transformative power of strategic SEO for dermatologists’ implementation for medical professionals, showcasing the potential for substantial growth in organic traffic and domain ratings.

Niche: Real Estate

The Challenge:
 

• Low Google visibility.
• Lack of an existing SEO strategy.
• The need to achieve top-5 rankings.

Optimization Process:

1. Technical Audit: Identified and resolved technical errors affecting site ranking.
2. Keyword Research: Selected relevant, low-competition keywords for Miami real estate.
3. Metadata Optimization: Optimized meta tags (titles, descriptions, headings) based on selected keywords to boost visibility.
4. Backlinks Strategy: Developed a strategy for acquiring high-quality external links to improve rankings and credibility.

The Results: 

Increased Clicks and Impressions: Clicks rose by 17%, impressions by 4%, and CTR improved from 1.7% to 2%.

Organic Traffic Growth: Commercial organic traffic increased by 14.3% in clicks and 9% in impressions. Overall organic traffic increased by 23.3% in clicks and 16.2% in impressions.

Higher Keyword Rankings: Top 1-3 positions: 2,044 keywords (+306). Top 4-10 positions: 6,499 keywords (+169). Top 11-20 positions: 8,581 keywords (-1,165).

Increased Traffic and Leads: Traffic increased by 11%. Number of inquiries increased by nearly 10%.

Traffic Volume: Organic traffic grew from 46,500 to 55,600, representing a 19.5% increase.

Niche: IT solutions.

Promotion region: USA.

The Challenge: The software development sector is highly competitive, with numerous companies vying for attention. Our client faced the challenge of standing out in this crowded landscape and attracting their target audience. Their website’s visibility and organic traffic needed a significant boost to achieve their business goals.

Optimization Process:

1. Keyword Research
2. Technical Optimization
3. Content Enhancement
4. Backlink Building

The Results: The client witnessed a substantial 210% YoY increase in organic traffic, attracting relevant and engaged visitors to their website. The numbers soared from an initial 320 clicks per day to an impressive 990 clicks per day, showcasing the significant impact of our optimization efforts. Our strategic approach led to improved rankings for key industry-related keywords, significantly enhancing the website’s visibility in search results. The focused backlink-building efforts contributed to the noteworthy increase in their online authority within the software development industry.

Summary: Our tailored SEO strategy successfully transformed the client’s Webflow-based website from an underperforming online entity to a powerful lead-generation tool. We increased their online visibility and bottom line by addressing technical issues, optimizing content, and implementing effective SEO practices.

Industry: Cloud Optimization Company
 

CMS: HubSpot
 

Target region: USA
 

The Challenge: The main challenge was establishing the FinOps solution’s online presence in a highly competitive market. Despite its innovative features and cost-saving potential, the company struggled to gain visibility and attract the target audience.
 

Optimization Process:

• Keyword Strategy
• Content Creation
• Technical SEO Optimization
• Backlink Building
   

The Results:
 

The table compares key metrics over two periods: 12 months of active SEO promotion and the preceding 12 months. The notable results highlight significant growth across various key metrics:

• A 425% increase in Organic Google Search clicks, rising from 8,463 to 44,463.
• A 483% increase in Organic Google Search impressions, climbing from 738,690 to 4,304,578.
• A 171% increase in Users, growing from 3,954 to 10,723.
• Another 158% increase in Users, advancing from 4,527 to 11,691.
• Over 1000% increase in Google Analytics goal completions, surging from 319 to 3,582.
   

Summary: In a 12-month collaboration with Netrocket, our client elevated their FinOps tool’s standing in cloud-cost management. Strategic SEO efforts highlighted the tool’s uniqueness, including keyword optimization, content creation, technical enhancements, and targeted backlink building.

The tangible outcomes included increased visibility, traffic, and improved conversions, showcasing the essential role of comprehensive SEO in distinguishing their FinOps tool in competitive markets.

As a leading B2B SaaS SEO agency, we know results matter. You're worried about increasing users and revenue – not just rankings. We help improve your company’s visibility and traffic, focusing on buyer intent and quality leads. Our SaaS SEO services increase rankings, but more importantly, they fill your sales pipeline with quality users who need your services.

Niche: legal services
 

CMS: TYPO3
 

Promotion Region: Germany
 

Client:
 

A legal company based in Frankfurt-am-Main, Germany, specializing in corporate and tax law, with branches in Berlin, Stuttgart, Munich, and other cities.
 

SEO Optimization Work for the Website:
 

• Conducted usability evaluation and identified issues with the application form and missed calls from potential clients.
• Provided recommendations for optimizing the application form and resolving call center issues.
• Analyzed website visibility and identified priority and achievable high-ranking keywords.
• Comprehensive SEO optimization, including technical audit, competitor analysis, error fixing, keyword expansion, site structure enhancement, user-friendly navigation, content creation, and optimized meta tags.
• External website promotion through obtaining backlinks from top resources and interlinking.

Regional SEO Promotion:
 

• Optimized the website for two specific cities through the creation of regional pages within the domain.
• Conducted SEO optimization for these pages, calculated regional promotion costs, and implemented press release placement plans.
• Regularly cleaned up old links and acquired new anchor and non-anchor links.
   

Results:
 

• After 4 months, organic traffic from Google search results increased by +57.18%, and the number of sessions grew by over half.
• The number of new users increased by 65.27% over 4 months.
• Implementation of changes in the application form and site navigation led to a 9.66% increase in conversions.
   

Summing up. When promoting a website with history and good metrics, the main principle of an SEO specialist is “Do no harm”. It is important to carefully develop a promotion strategy and accurately determine the growth points of the project.

Niche: Manufacturing

CMS: WordPress

Promotion region: USA

Our client is a manufacturer of PTZ surveillance cameras. The company has been specializing in the creation of PTZ devices for more than 5 years, which can be controlled remotely using a mobile application.

In just six months of work on the project, we managed to increase the total number of impressions by 353.3 thousand or 521%. And the total CTR increased by 3090 or 258%!

The visibility of the site has increased significantly. At the time of the start of work on the project, only one search query was in the top 3 Google results. After 6 months, there were already 22 such key phrases! Before the start of SEO promotion, there were 34 search queries in the top 10, and 231 six months later!

SEO promotion always has a cumulative long-term effect. You can verify this by comparing the metrics in several periods. In our case, we took data for the first 3 months of work on the project (April — June 2022) and the subsequent similar period (July — September 2022).

For the second three-month period of time:
 

• The overall number of impressions has increased by 125,000 or 84%!
• ​The total CTR has risen by 1,730 or 135%!
   

Final thoughts: SEO promotion is a strategic tool. It is aimed not at momentary sales but at a long-term result. In our experience, a business usually feels a clear effect of SEO promotion after 6 months of work.

Promotion region: Europe

Promotion period: October 2020 — March 2021

Tasks: 
 

• organic traffic growth;
• increased number of users;
• increasing the site's visibility for key queries;
• strengthening the brand request position.

First issues:
 

1. Technical errors on the website.
2. Promoting the site without creating alternative language versions.
3. Branded requests for the resource are ranked by other sites in the current niche.
 

SEO optimization steps:
 

1. Audit and fixing of technical errors
2. Keyword research and on-page SEO
3. Work with the blog section
4. Link Building
 

Six months results:
 

• Organic traffic growth: +113.29%
• Increase in new users: +115.46%
• Increase in the number of sessions: +12,22%
• Decrease in failure rate: -7,75%
   

Conclusion. This case demonstrates that the key to success is in-depth research of the niche and the development of an effective strategy. During the first six months of our work, we had a positive result: the site’s organic traffic increased by 113.29%! The number of organic users for a month increased from 1,882 in September 2020 (before active work began).

Promotion region: United Kingdom

Tasks: 
 

• increase organic traffic;
• increase in positions for highly competitive keywords;
• create a content strategy for the regular creation and publishing of new content;
• increase brand awareness;
• improve the company's image among potential customers.

Niche aspects: work in finance-related niche requires adherence to the principles of expertise, credibility, and reliability (E-A-T factors).

SEO stages:

1. Auditing and fixing technical errors.
2. Keywords research and on-page SEO.
3. Content strategy development.
4. Off-page SEO.
5. Adding recommendations for YMYL-related topics to the website.

Results in seven months:
 

• Organic traffic growth: +200,55%
• Growth in new users: +210.55%
• Increase in the number of sessions: +187.02%
• Decrease in the failure rate: -38.26%
• Increase in the number of pages visited each session: +46.72%
• Increase in average site visit duration: +11.38%
• Conversion rate growth 52.71%
• ​An 87.89% increase in the goals achieved

​Conclusion. We made an effective promotion strategy, had patience, and gradually implemented changes to the site. As a result of high-quality SEO optimization, we were able to spot growth opportunities and increase the site’s organic traffic by +200.55% in seven months!

Niche: LED Lighting (panels, lamps, LED bands)

Promotion region: Germany

Goal: increase organic traffic

Summary of Actions Implemented:

1. Conducted a full technical and search engine audit of the site and made specifications for error correction for DEV- and SEO-specialists.
2. The website has been modified. Performed a short technical audit of the online store again.
3. Conduct a comparative analysis of other online lighting stores and their top-traffic pages.
4. Conducted keyword research.
5. Optimized content (text, images, meta tags) on existing category pages.
6. We extended the site’s structure, added new product filter pages, and filled them with content.
7. Added several types of structured data markup.
8. We created a Google Business Profile and filled it with products and relevant data.
9. Worked throughout to enhance the backlink profile.

Conclusion. In 6 months we managed to increase the monthly organic traffic of the lighting store by more than 450% (from 992 unique users in September 2021 to 5,345 unique users in March 2022).

Niche: online e-scooter and accessories store

Promotion region: USA

Tasks: Increase the site's organic traffic and conversion rate

Niche aspects: in-house manufacture of electric scooters

To deal with internal and external resource promotion, it was crucial from a strategic standpoint to examine the website for technical errors and to address any internal or external promotion issues. On this basis, the following tasks were set:

1. Technical audit
2. On-page SEO
3. Off-page SEO

The site’s original structure was primitive enough for efficient SEO. More than twenty additional product subcategories have been added to the site’s current categories. To do this, we had to modify and improve the menu structure of the website, making it more user- and search engine-friendly.

Results:
 

• 23.94% increase in clicks on search results
• A 12.5% growth in impressions
• CTR growth of 16.1%
• The average position is up 30.7%
• The growth of key queries is 54.43%
   

Conclusion. Within six months, we were able to accomplish success. Found the site’s errors, fixed them, and achieved the required traffic boost. We were able to fix a lot of small and serious technical errors, continue to create unique content of high quality, and set up other processes.

Niche: online education, courses

Promotion region: England

Goal: increasing organic targeted traffic in Google + visibility in the top 10

Our customer is a provider of online tutoring services for UK state exams.

Summary of Actions Implemented:
 

• Thorough competitor research was conducted, taking into consideration keyword research on the website gathered, and an understandable SEO structure was createdfor each component of the website.
• The structure of the website was enlarged via the addition of new landing pages.
• Additionally, a website audit was used to fix small and not very technical errors.
• The necessary components for this niche were included, which the competitors lacked.
  ​

As a result, we received twice as much organic traffic as we had before the promotion began.

Conclusions:
 

• A constant flow of students from Google’s search engine
• First-place Google rankings for the main keywords
• Google-optimized website with increased usability and proficiency
• The domain pumped up at the cost of linkbuildings

Niche: Mobile device accessories made of leather

Promotion region: USA

Objective: to enlarge the structure of the site and boost organic traffic

Summary of Implemented Actions:
 

• A thorough SEO assessment of the Shopify website was performed. We created guidelines for the developer to follow in order to fix technical issues and provide suggestions for optimizing loading speed.
• Conducted keyword research and analyzed the website structure of competitors.
• We created a new collection for each device and compiled meta tags.
• Wrote and posted texts for all priority product collections.
• Worked with the backlink profile (outreach articles, crowd-marketing, registration in directories, work with bloggers).
• Added several types of structured data markup.

​Conducted Holistic Shopify SEO services. Organic traffic to cases and other leather accessories online stores in the USA market increased by 128%.

According to our experience, a thorough approach for SEO promotion always brings results.

Our eCommerce SEO services are customized to meet each client's needs. Your store is unique, and we adjust our services to fit your products, niche, and demands.

The website optimization strategy included redesigning, simplifying the structure, reducing the number of pages, working on the blog, and internal linking. Referral links supported priority pages.
 

Summary of Actions Implemented:
 

1. The template the site ran on in 2021 looked outdated. Refused to buy a new template and relocation. Decided to refresh the colors, styles and buttons, give the site a more modern look.
2. The site structure looked too bloated. Many individual services were no longer provided by the client. The main focus is on integrated turnkey works. Therefore, we decided to shorten the site structure, completely abandon dozens of pages and set up redirects. The expected traffic decline is clearly visible on the chart in December 2021. Some pages have been redesigned and moved to the blog in order to maintain weight and targeted traffic.
3. We worked on expanding the blog - we wrote articles that could bring organic traffic and convert it.
4. Internal linking between articles and priority services pages was added.
5. Reworked meta tags for the remaining services.
5. Reinforced the pages of priority services with a few outreach links from the strongest news and thematic sites in Ukraine.
6. We analyzed all existing backlinks and sent a large list of sites with low DR, traffic, trust and high spam for disapproval.
7. We added “unique” types of microdata to TOP pages to increase CTR and got a very noticeable increase in %.

Results:
 

• Growth of organic traffic: + 300%
• Increase in conversion: + 27.2%
• Reduction of failure rate: -1.6%
• Increase time on site: + 9.48%
• Increase impressions and clicks: 2 times ⠀

Niche: Microcredit

Region: Ukraine

Features: There is very high competition, a wide audience, complex moderation of advertising campaigns, and a large number of refusals during the loan issuance process.
 

Goal: Reduce the cost of the application and increase the conversion from a lead to an issued loan.
 

Summary of Actions Implemented:
 

1. Google Ads
 

First of all, we conducted an audit of advertising accounts. As a result, it was decided to disable all current campaigns and launch new ones. Then PPC specialists collected all available semantics for the main commercial queries and competitors, and excluded keywords that historically did not bring conversions.
 

In search ad campaigns, we used exact match keywords.
 

2. Facebook/Instagram
 

• We left the most effective placements: Facebook and Instagram feeds.
• Made several look-alike audiences with different settings.
• Set up remarketing on a separate landing page.
• We excluded impressions for non-target audiences, who often do not receive loans.
• Conducted regular tests with the interests of the target audience.
• Creatives were updated every month so as not to annoy the target audience.
   

Results
 

In total, during the three months we worked on the project, we improved the performance of all advertising channels and the site as a whole.
 

• Total requests received from advertising: 4,949
• Advertising budget: UAH 279,081 (≍ $10,363.59)
• Average registration price on the site: UAH 56.39 (≍ $2.07)
• Average CPC: UAH 10.27 (≍ $0.37).

Summary of Actions Implemented:
 

• Niche and competitor analysis
• SEO and technical audit
• keyword research
• expanding the structure, creating new pages
• on-page optimization
• usability analysis
   

Results
 

We relaunched the online store, considering our SEO specialists' recommendations. Achieved a steady stream of customers from organic search results. In 2 months, 45 key phrases were brought to the TOP 10.

Features: intense competition in search marketing, and the cost per click is extremely high
 

Working period: 1 month
 

Goal: increase conversions without increasing the budget
 

Summary of Actions Implemented:
 

After the audit, our specialists set to work:
 

• We collected low-volume keywords indicating a specific product (moto and auto parts, production equipment, toys, etc.) and shipping cities (Shanghai, Guangzhou, Ningbo, etc.).
• Wrote ads with keywords included in the titles.
• Combined keywords with the status “Few impressions” into groups that are as similar as possible in meaning.
• We detailed the list of negative keywords since each non-targeted click is very expensive.
• We switched all campaigns to the Click Optimization strategy.
• We chose one direction and launched test advertising on Google for high-volume keywords.
• Launched retargeting.
• We analyzed old advertising campaigns and adjusted the bids based on the findings.
   

Result
 

In just a month of work, we received 81 appeals to the company. Retargeting worked especially well.

Target region: Calgary, Edmonton, Canada
 

Goal: To increase site displaying in the local search
 

Summary of Actions Implemented:
 

1. Optimization of the company name — added a search query. 
2. The main business category was changed. We also added a feature that allows users to follow the link to the registration form. 
3. We added additional categories that informatively describe the company and its products and services.
4. In the ‘Services’ tab, we specified all the company's work types and costs.
5. Business attributes were added. Example 1, Example 2, Example 3.
6. We’ve updated the phone number and added some more numbers.
7. Added the 'Products’ tab' and created 'Categories'.
8. We fixed all the issues with working hours.
9. We’ve published posts about the company, promotions, and current news.
10. Made recommendations for maintaining the GMB profile.
11. Developed instructions for working with reviews.
 

Results
 

👁 Views

In January, the company increased its views in Google Search by more than 56%. In December, we detected 2032 views; after 28 days, there were 3170. The growth on the Google Map was 127%, from 2795 to 3550 views. The screenshot of the results.

In February, the metrics continued to grow by 40-45%. The screenshot of the results. 
 

🔎 Searches

In January, the number of direct searchers of the company increased by 107% and discovery searchers by 77%. The screenshot of the results.

The metrics continued to grow in February. The screenshot of the results.
 

🎯 Activity

In January, clients visited the website more often. Website visits increased by 28%. The number of calls increased twice, more than in the previous period. Photo views increased by 43%. The screenshot of the results.

Promotion region: Ukraine
 

Goal: to remove the medical site from the Google YMYL filter and restore traffic after the September 2019 core update.

Working plan:
 

After reviewing a lot of materials about the Google Medic Update, SEO specialists have drawn up a work plan:
 

1. Analysis of the site's link profile.
2. Creation of quality, authoritative content.
3. Creation of an author page.
4. Adding certificates confirming the competence of the author of articles.
5. Adding links to author profiles on social networks.
6. Adding pages: About us, Privacy Policy, User Agreement.
 

Results

We rewrote all the blog articles on the site, updated all the commercial pages, and created many new articles. After six months of work, we saw an increase in rankings and traffic, which continues to grow today.

Conclusions

The situation showed how vital the quality of content in the YMYL topic is. Therefore, to protect the site from traffic drawdown when updating Google algorithms, you need to work on the compliance of the resource QRG (Quality Raters Google) and EAT (Expertise, Authoritativeness, Trustworthiness) constantly.

Region: Ukraine
 

Features: High Competition for Keys, Outdated Design Site, Weak Site Adaptation for Mobile
 

Purpose: Reduce the price of conversion 1.5-2 times, double the number of appeals
 

Developed recommendations for redesigning and enhancing the usability of the site. The semantic kernel has reached. Written new ads. Launched advertising in Google Ads. Received 588 leads for incomplete 3 months.
 

Summary of Actions Implemented:
 

1. Request announcements, the general phrases were removed from them, they emphasized the maximum informativeness and clear UTP.
2. They launched smart and dynamic campaigns to cover low-frequency queries for which advertising is not shown in the usual search and receive conversion from them.
3. Added automatic rules for simpler tracking of the situation in the account.
4. Adaptive ads have added with a large number of diverse headers and descriptions. This allowed us to form unique ads and show the user the most effective of them.
5. Thoroughly worked minus words.
6. Stopped expensive and ineffective client campaigns with a high cost of appeals.
7. Started experiments with the division of the budget in campaigns to determine the strategy within which we can receive more conversions at a lower price per click.
8. We developed banners for the context-media network of Google and Remarketing.
9. Corrected rates on the gender, age, and cities.
 

Results
 

After 3 months of work on the project, we doubled the number of advertising applications from 290 to 588 and reduced the cost of conversion 1.5 times from 290 UAH to 186 UAH, thus fully fulfilling the client's tasks.
 

Conclusions
 

Our experience has shown that traffic and lida can be attracted at an acceptable value even in conditions of tough competition.

For this you need:
 

• Do not be afraid to raise budgets in campaigns.
• Be able to analyze reports and make the right conclusions.
• Tools such as Ahrefs SerpStat are used to parse the semantics of competitors and expand at the expense of the semantics of their campaigns.

Promotion region: Ukraine
 

Goal: increase organic traffic, bring the site to the top for targeted queries in 3-4 months.
 

Summary of Actions Implemented:
 

1. Internal SEO optimization:
 

• Expanded the structure of the site, supplemented with new pages.
• Changed the design of the main menu for users' convenience.
• Improved the submission form.
• Collected keywords.
• Performed page-by-page optimization of priority pages.
• Wrote unique content.
• Optimized meta tags to create an attractive snippet.
• Closed from indexing duplicate product cards.
• Worked out the sitemap and the robots.txt file.
• Corrected internal linking.
• Introduced micromarketing.
   

2. External SEO-optimization of the site:
 

• Get links from reputable sources.
• Placed links to the client's resource on thematic forums.
• Placed links to the site in business directories.
   

Results:
 

• Growth in organic traffic by 114.29%.
• Increase in the number of new users by 109.54%. The screenshot of the results.
• Decreased bounce rate by 22.92%.
• An increase in the average duration of a site visit by 39.31%.
• 34.17% increase in conversion rate. The screenshot of the results.
• Getting into the top 1 and top 3 search results for key queries.
   

Conclusions:
 

We achieved better results than expected thanks to an effective strategy compiled by our specialists.

Goal: increase the number of impressions of the company profile for targeted queries in Google search, increase brand awareness, increase the number of calls and visits to the site.
 

Summary of Actions Implemented:
 

• Gathering information about the company and publishing a new description.
• Adding photos.
• Title change.
• Regularly update the company's office schedule due to holidays.
   

Results:
 

• The number of views of the company card in Google services (search, maps) has grown rapidly from 0-5 impressions to more than 5 K.
• There was a positive dynamic in the interaction of users with an updated profile.
• Potential customers began to actively view photos of the company's finished and under-construction facilities, which positively affects brand awareness.
   

Conclusions:
 

When promoting an online store or a website for a commercial company, the brand component should not be overlooked. At the same time, an important factor in brand promotion is its participation in both Google Search and Google Maps.
 

Thanks to the SEO optimization of the GMB profile, our client received an additional effective source of potential customers.

Promotion region: Ukraine
 

Promotion period: August - September 2021
 

Tasks: increase organic traffic to the site + increase conversions
 

SEO optimization stages:
 

1. Site technical condition audit
2. Internal SEO optimization
3. External SEO website optimization
 

Results
 

• Organic traffic growth: +52.95%
• New user growth: +52.71%
• Bounce rate reduction: -1.45%
• Increase in average visit duration: +26.19%
   

Conclusions
 

In two months of working on the project, we achieved results that pleased both us and our client. We ensured that an integrated approach to SEO promotion can deliver results even in a short period.

Target audience and promotion region: Russian-speaking audience in Germany 
 

Objectives: increase organic traffic to service pages and increase the number of consultation requests
 

Summary of Actions Implemented:
 

• complete website audit;
• content management;
• website speed and mobile responsiveness;
• link promotion.
   

Result:
 

• growth in organic traffic by 142.02%;
• growth in the number of new users by 144.24%;
• decreased bounce rate by 7.19%.
   

Conclusions:
 

SEO only brings a noticeable increase in organic traffic and conversions with an integrated approach. Therefore, conducting a full SEO audit of the site at the start of work is very important. And already on its basis, develop a further promotion strategy and action plan with timing and fixing intermediate results.

Promotion region: Italy.
 

Goal: Increase organic traffic + improve visibility on Google.
 

Summary of Actions Implemented:
 

• Analyzed the niche and sites of key competitors.
• Collected search queries.
• Expanded the list of keywords.
• Performed a full audit of the online store and corrected technical errors.
• Created filters for some sections (by color, type of mount, etc.).
• Wrote and posted SEO-optimized texts.
• Developed and started implementing its strategy of link promotion of the site.
   

Results:
 

• We went from TOP 10-20 to TOP 1 on key issues.
• Increased organic traffic by 200%.
• Increased sales by 138.3%.
• The top 10 140 key phrases were listed.

Conclusions: with a competent approach, comprehensive SEO promotion always pays off.

Promotion region: 25 large cities of Ukraine
 

Goal: Increase organic traffic to your site and increase conversions
 

Our client is a network of laser hair removal and cosmetology salons. The company owns 26 establishments in Ukraine's largest cities. The Netrocket team was tasked with increasing organic site traffic and doing everything possible to appear at the top of Google's list of keywords.
 

Summary of Actions Implemented:
 

• Analyzed the niche and sites of competitors.
• Conducted a full SEO audit.
• Fixed technical errors on the site.
• Collected the semantic core for 25+ regions.
• Developed the most complete site structure.
• Created landing pages for each service in each region.
• Wrote SEO-optimized texts.
• Worked with a reference profile.
   

Results:
 

• in 12 months, achieved an increase in organic traffic by 165%
• took the TOP 1, TOP 3, TOP 5, TOP 10 on the most frequent queries in the niche in Ukraine and 25+ regions.
• Increased conversions by 133%
• raised Domain Rating from 5 to 15
   

Conclusions: Comprehensive work on the site allowed us to achieve results in a highly competitive niche. Today, the site successfully competes and overtook its opponents.

Promotion region: Ukraine

Niche: driving school

Purpose: to increase organic traffic

🚀 Results:
 

• Developed a site development strategy.
• ​Achieved a 31% increase in organic traffic from Google.
• ​Increased the number of applications by 362%
• ​Increased conversion rate by 133.85%

​Conclusions: Comprehensive work on the site always allows you to get a better result. In the process of promoting the driving school, we not only increased organic traffic and brought the first commercial requests in the TOP 10 and TOP 1-2 but also improved CTR and behavioral factors — increased page views per session, reduced bounce rate, increased the number of applications, and increased conversion rate.

Promotion region: Germany

Niche: industrial connectors and electrical appliances

Purpose: to increase organic traffic from Google

Results:

• Developed a site promotion strategy.
• Performed internal and external optimization.
• Achieved an increase in organic traffic from Google by 867% in 9 months.

During the promotion period, the site underwent two significant updates to Google.

📌 Conclusions: classic methods of SEO promotion and system approach always give a gradual, stable increase in organic traffic from Google.

📌 Promotion region:  Singapore +40 regions

📌 Niche: manufacture and sale of luxury perfumes

📌 Purpose: to increase organic traffic

🚀 Results:
 

• Configured the correct display of regional versions of the site for the user.
• Removed automatic redirect on IP.
• The hreflang attribute was prescribed for all regional versions.
• Bring organic traffic out of the shadows and display it correctly in Google Analytics.

⠀

📌 Conclusions: As soon as we implemented technical edits, registered hreflang, and removed the automatic redirect to the region, Google Analytics changed its data and began to count more correctly. In fact, it did not record an increase in traffic but filtered the transition from organic issuance.

If you have a rate of direct traffic above 30%, this is a reason to think. Maybe your company is really so famous. But it is likely that Google Analytics has identified in the Direct category that traffic that does not really belong to it.

Niche: Industrial electronics repair

Region: All Ukraine

Features: High competition in search and low query frequency

Deadline: May 2020 - March 2021

Objective: Scaling the advertising campaign

Task

In May 2020, a Ukrainian company servicing industrial electronics contacted Netrocket. We've customized ads for all relevant keywords. And we faced limitations in scaling ads in search:

Firstly, in the niche of industrial electronics repair, the main commercial keys receive a low frequency of requests — 30-50 per month.

Secondly, the competition is high and the cost of a click at the top for some keywords can be 30 UAH.

Solution

After analyzing the situation, we decided to launch an advertisement on YouTube. This was due to several factors:

The company already had its own YouTube channel, where the client posted the video.

A professional commercial was shot and published on the channel, but before that it was not used in advertising.

The client offers a complex and specific service, which is much easier to tell about in a video than to demonstrate it on an advertising banner.

A bonus of running YouTube ads is increasing brand awareness.

Results

In total, during the project's work, we received 296 applications from YouTube ads, and the cost of conversion was 186.77 UAH. The most effective advertising audiences were Business Technologies and Industrial Products. These audiences brought in the most conversions. When we got enough data, we launched YouTube remarketing audiences to multiple audiences (watched YouTube videos and visited the site) with the new video. 

Niche: Textile retail.

Promotion region: Germany.

Goal: Increase organic traffic.

We offered our client a website development strategy, which increased organic traffic by 40% over eight months.

A client from Dortmund approached Netrocket to develop an online store in Germany to sell fabrics. Until then, most of the sales were made through third-party platforms, such as Etsy. The owners wanted to increase sales and reduce the commission costs of the intermediary platforms.

Interestingly, the client had previously worked with several SEO companies, but such cooperation did not bring any results.

Summary of Implemented Actions:

Initially, the project was presented to us solely for the purpose of link promotion. But we also audited the site and content during the work process and gave our recommendations for improvement. We saw the potential for traffic growth in optimizing metadata and texts on category and filter pages.

Subject: Medical Services

Objective: To create a website for a regional medical center and achieve a top 10 ranking for the main keywords.

We created a website for a multidisciplinary medical center, managing the content plan and writing the content. We also brought the site to the top 10 for 1,080 search queries.
 

• In March 2021, 16,442 users visited the site.
• In the top 10 is 65% of the key phrases (1,080 search queries out of 1,660).
• According to Serpatat, the site ranks for nearly 40.68K queries.

Website category: Women's Clothing

Goal: Save traffic after moving the website to a new design

Switching to a new design always involves the risk of losing conversions and a significant portion of traffic. Therefore, it is very important to approach the issue of redesign with all care: draw up a detailed working plan and strictly adhere to it. This is what we did while working on a client’s project.

Stages of work:

1. Fixing site indicators.
2. Checking all technical and SEO parameters of the site.
3. Full technical audit of the new version of the website.

Summary of Implemented Actions:
 

• Based on the analysis and verification results, the documents with the main stats before the move were drawn up.
• There were made the technical tasks for correcting issues (as the result of the SEO audit) with the statuses for tasks, deadlines, and comments after double-check.
• In the first weeks after the transfer, we carried out daily monitoring of traffic, positions, tracking messages about new errors in the Google Search Console panel.
• One month after the move, the indicators for traffic, positions, clicks, impressions and CTR were taken again, and a comparison report was generated.

Results

It is impossible to completely eliminate the traffic drop and predict the search engine's reaction to the new design. But with a thoughtful approach, we managed to minimize risks and achieve a small increase in the number of visitors.

Niche: Construction and renovation

Purpose: Attract regional traffic from Google search to the website

Promoting narrowly focused, regional sites is always a challenge for SEO, as there is intense competition for each keyword in the top ten.

Therefore, when a company providing flat renovation services contacted us, we carefully analyzed the existing traffic and saw that more than 50% of users browse the site from mobile devices.

Summary of Implemented Actions

We decided to implement AMP pages in April 2020. We ensured that the download speed was very high.

Results

Currently, traffic to AMP pages accounts for 16% of the site's total traffic and 42% of free mobile traffic.

Conclusions

The introduction of AMP pages is an effective SEO method if a significant proportion of organic traffic to the website comes from mobile devices. Google gives AMP pages an advantage in ranking, and their high loading speed improves the user factor: the number of bounces decreases, and the number of viewed pages increases

Topic: SaaS project

Promotion region: USA

Goal: To increase the number of visitors on the site at least 2 times.

Stages of work:

1. Niche and competitor analysis.
2. Collecting keywords and creating an extended website structure.
3. Creation of new landing pages.
4. On-page optimization.
5. Content Marketing.
6. Link building.

The main work on collecting keywords, drawing up the structure, and writing content was done in the first month of work. Then, all the forces were directed to link building. We analyzed the link profiles of the main competitors and built a strategy. We used different methods to get backlinks.

After 2 months, we noticed that people started referring to the website in comparison articles. Thus, the link mass has increased and continues to grow organically. We also continue to work on the blog, which brings organic traffic to the site.

Results:

In 9 months, traffic increased from 8,000 users to 45,000

In 2017, on the recommendation of our foreign clients, the Myflyright company turned to our agency.

Before our cooperation, the main source of clients was traditional offline marketing — advertising in airports. As for online marketing, in June 2017, Myflyright used a single-page website (Landing Page) and a Google Express account.

It was necessary to perform a professional setup of contextual advertising in Google search.

Work plan 

1. Basic setup of contextual advertising in Google search.
2. Strategy development. Work in the Google Display Network.
3. Advertisement campaign optimization.
4. Conduct experiments (A/B testing) and choose the most effective strategy.

In the first month of work (from 15 August to 20 September 2017), the results of advertisement campaigns exceeded the values obtained by the company using Google Express. We achieved 347 conversions at a price of 43.87 euros.

After the detailed elaboration and continuous optimization of the advertisement account, we developed the most effective strategy and obtained the following monthly rates (from 14 December to 15 January / 2018). We achieved 1415 conversions at the price of 31.12 euros.

We have worked on this project for over three years, and the cooperation continues.

All the experiments and hypotheses proposed by us always received positive feedback from the client. Besides, the client helps us find the best solutions in many work processes, starting from phrasing the search queries and defining the optimal budgets.

As shown in practice, effective communication with the client and his readiness to participate in our work benefits everybody!

Our client, Svitlana Rabotenko, is a plastic surgeon with 15 years of experience and the author of unique techniques for performing breast enlargement operations in the Vidnova clinic. Our task was to attract potential clients to the event by launching the advertisement in a very short time and gathering the necessary number of visitors for the meeting.

Immediately after we had launched the advertising campaign on Facebook / Instagram and Google, we faced the advertising blocking issue.

What was the problem? The difficulty consisted of the peculiarity of the topic. Plastic surgery advertising is not banned, but Facebook’s rules and requirements exist. We started testing our assumptions: changed the text on the landing page and in the advertisement, tested various creative concepts, removed all words connected with surgery, operations and anaesthesia. As a result, this improved the coverage and the correct work of the advertising campaign.

To improve the advertising effectiveness, we advised making a video invitation from the first-person perspective and launching the advertisement on YouTube. Such a method raised the trust of the TA.

We analyzed the effectiveness of the advertising campaigns and decided to disable the lead-generating advertising and redirect the budget to the campaign for conversions on Facebook/Instagram, as it showed the best results.

The advertising campaign yielded the desired number of meeting participants.

After phone communication with interested individuals (leads obtained), clients immediately made appointments for a consult, which was the final target action of the organized event.

The highest number of conversions was obtained, particularly from Facebook and Instagram.