Netrocket

What was done

• Niche and competitor analysis
• SEO and technical audit
• keyword search
• expanding the structure, creating new pages
• on-page optimization
• usability analysis

Results

We relaunched the online store, taking into account the recommendations of our SEO specialists. Achieved a steady stream of customers from organic search results. In 2 months, 45 key phrases were brought to the TOP 10.

Features: high competition in Search and very high cost per click

Working period: 1 month

Goal: increase conversions without increasing the budget

What was done

After the audit, our specialists set to work:

• We collected low-frequency queries indicating a specific product (moto and auto parts, production equipment, toys, etc.) and shipping cities (Shanghai, Guangzhou, Ningbo, etc.).
• Wrote ads with keywords included in the titles.
• Combined keywords with the status “Few impressions” into groups that are as similar as possible in meaning.
• We worked out the list of negative keywords in detail, since each non-targeted click is very expensive.
• We switched all campaigns to the Click Optimization strategy.
• We chose one direction and launched test advertising on Google for high-frequency queries.
• Launched retargeting.
• We analyzed old advertising campaigns and adjusted the bids based on the findings.

Result

In just a month of work, we received 81 appeals to the company. Retargeting worked especially well.

Target region: Calgary, Edmonton, Canada

Goal: To increase site displaying in the local search

What Was Done

1. Optimization of the company name — added a search query. http://prntscr.com/z7u9wu
2. The main business category was changed. We also added a feature to follow the link to the registration form.  http://prntscr.com/z7v611 
3. We added the additional categories, which informatively describe the company and its’ products and services. http://prntscr.com/z7udwq 
4. In the ‘Services’ tab, we specified all the company's types of works and their cost http://prntscr.com/z7vd29 
5. Business attributes were added (http://prntscr.com/z7vlqo; http://prntscr.com/z7vrqe; http://prntscr.com/z7vt96).
6. We’ve updated the phone number, added some more numbers. http://prntscr.com/z7vw3q
7. Add the ‘Products’ tab, create ‘Categories’:  http://prntscr.com/z7w4zp http://prntscr.com/z7wed0 
8. We fixed all the issues with working hours http://prntscr.com/128jz0i 
9. We’ve published posts with general info about the company, promotions, and current news. http://prntscr.com/z7win9
10. Made recommendations for maintaining the GMD profile.
11. Developed instructions for working with reviews.

Results

👁 Views

In January, the company increased its views in Google Search by more than 56%. In December, we detected 2032 views; after 28 days, there were 3170. The growth on the Google Map was 127%, from 2795 to 3550 views. http://prntscr.com/xlgav0

In February, the metrics continued to grow by 40-45%  http://prntscr.com/yz35nt 

🔎 Searches

In January, the number of direct searchers of the company increased by 107%, and discovery searchers by 77%.  http://prntscr.com/xlgbzx 

The metrics continued to grow in February. http://prntscr.com/yz385y

🎯 Activity

In January, clients visited the website more often. Website visits increased by 28%. The number of calls increased twice. It was more than in the previous period. Photo views increased by 43%. http://prntscr.com/xlgcqf

Promotion region: Ukraine

Goal: to remove the medical site from the Google YMYL filter and restore traffic after the September 2019 core update.

Working plan

After reviewing a lot of materials about the Google Medic Update, SEO specialists have drawn up a work plan:

1. Analysis of the site's link profile.
2. Creation of quality, authoritative content.
3. Creation of an author page.
4. Adding certificates confirming the competence of the author of articles.
5. Adding links to author profiles on social networks.
6. Adding pages: About us, Privacy Policy, User Agreement.

What was done

1. Analysis of the site's link profile
2. Creating quality, authoritative content
3. Creating an author page
4. Adding certificates
5. Adding About Us, Privacy Policy, and User Agreement pages

Results

We reworked all blog articles on the site, rewrote all commercial pages, and wrote many new articles. After six months of work began, there was a growth in positions and traffic, and traffic is still growing today.

Conclusions

The situation showed how vital the quality of content in the YMYL topic is. Therefore, to protect the site from traffic drawdown when updating Google algorithms, you need to work on the compliance of the resource QRG (Quality Raters Google) and EAT (Expertise, Authoritativeness, Trustworthiness) constantly.

Region: Ukraine

Features: High Competition for Keys, Outdated Design Site, Weak Site Adaptation for Mobile

Purpose: Reduce the price of conversion 1.5-2 times, double the number of appeals

Developed recommendations for redesign and enhance the usability of the site. The semantic kernel has reached. Written new ads. Launched advertising in Google Ads. Received 588 leads for incomplete 3 months.

What was done:

1. Request announcements, the general phrases were removed from them, they emphasized the maximum informativeness and clear UTP.
2. They launched smart and dynamic campaigns to cover low-frequency queries for which advertising is not shown in the usual search and receive conversion from them.
3. Added automatic rules for simpler tracking of the situation in the account. 
4. Adaptive ads have added with a large number of diverse headers and descriptions. This allowed us to form unique ads and show the user the most effective of them.
5. Thoroughly worked minus words.
6. Stopped expensive and ineffective client campaigns with a high cost of appeals. 
7. Started experiments with the division of the budget in campaigns to determine the strategy, within which we can receive more conversions at a lower price per click.
8. We developed banners for the context-media network of Google and Remarketing.
9. Corrected rates on the floor, age, cities.

Results

For 3 months of work on the project, we doubled the number of applications from advertising: from 290 to 588; reduced the cost of conversion 1.5 times: from 290 UAH to 186 UAH, thus fully fulfilled the tasks set by the client.

Conclusions

Our experience has shown: even in conditions of tough competition, traffic and lida can be attracted at an acceptable value. For this you need:

Do not be afraid to raise budgets in campaigns.

Be able to analyze reports and make the right conclusions.

Tools such as Ahrefs SerpStat to parsing semantics of competitors and expansion at the expense of the semantics of their campaigns.

Promotion region: Ukraine

Goal: increase organic traffic, bring the site to the top for targeted queries in 3-4 months.

What was done:

1. Internal SEO optimization:

• Expanded the structure of the site, supplemented with new pages.
• Changed the design of the main menu for the convenience of users.
• Improved the submission form.
• Collected keywords.
• Performed page-by-page optimization of priority pages.
• Wrote unique content.
• Optimized meta tags to create an attractive snippet.
• Closed from indexing duplicate product cards.
• Worked out the sitemap and the robots.txt file.
• Corrected internal linking.
• Introduced micromarking.

2. External SEO-optimization of the site:

• Get links from reputable sources.
• Placed links to the client's resource on thematic forums.
• Placed links to the site in business directories.

Results:

• Growth in organic traffic by 114.29%.
• Increase in the number of new users by 109.54%. https://prnt.sc/3rjzUn4P70ng
• Decreased bounce rate by 22.92%.
• An increase in the average duration of a site visit by 39.31%.
• 34.17% increase in conversion rate. https://prnt.sc/DcVleg3tUawI
• Getting into the top 1 and top 3 of search results for key queries.

Conclusions:

We were able to achieve better results than expected thanks to an effective strategy compiled by our specialists.

Goal: increase the number of impressions of the company profile for targeted queries in Google search, increase brand awareness, increase the number of calls and visits to the site.

What was done:

• Gathering information about the company and publishing a new description.
• Adding photos.
• Title change.
• Regular updating of the company's office schedule due to holidays.

Results:

• The number of views of the company card in Google services (search, maps) has grown rapidly from 0-5 impressions to more than 5 K.
• There was a positive dynamics in the interaction of users with an updated profile.
• Potential customers began to actively view photos of the company's finished and under construction facilities, which has a positive effect on brand awareness.

Conclusions:

When promoting an online store or a website for a commercial company, one should not forget about the brand component. At the same time, an important factor in brand promotion is its participation in both Google search and Google Maps.

Thanks to the SEO-optimization of the GMB profile, our client received an additional effective source of potential customers.

Promotion region: Ukraine

Promotion period: August - September 2021

Tasks: increase organic traffic to the site + increase in conversions

SEO optimization stages:

1. Site technical condition audit
2. Internal SEO optimization
3. External SEO website optimization

Results

• Organic traffic growth: +52.95%
• New user growth: +52.71%
• Bounce rate reduction: -1.45%
• Increase in average visit duration: +26.19%

Conclusions

In two months of work on the project, we achieved a result that pleased both us and our client. We made sure that an integrated approach to SEO promotion allows you to achieve results even in a short period.

Target audience and promotion region: Russian-speaking audience in Germany 

Objectives: increase organic traffic to service pages and increase the number of consultation requests

What was done:

- complete website audit;

- content management;

- website speed and mobile responsiveness;

- link promotion.

Result:

- growth in organic traffic by 142.02%;

- growth in the number of new users by 144.24%;

- decreased bounce rate by 7.19%.

Conclusions:

SEO brings a noticeable increase in organic traffic and conversions only with an integrated approach. Therefore, it is very important to conduct a full SEO audit of the site at the start of work. And already on its basis, develop a further promotion strategy and action plan with timing and fixing intermediate results.

Promotion region: all of Italy.

Goal: Increase organic traffic + improve visibility on Google.

What we did:

▪ Analyzed the niche and sites of key competitors.

▪ Collected search queries.

▪ Expanded the list of keywords.

▪ Performed a full audit of the online store and corrected technical errors.

▪ Created filters for some sections (by color, type of mount, etc.).

▪ Wrote and posted SEO-optimized texts.

▪ Developed and started implementing its own strategy of link promotion of the site.

Work results:

- We went from TOP 10-20 to TOP 1 on the main key issues.

- Increased organic traffic by 200%.

- Increased sales by 138.3%.

- Top 10 140 key phrases were listed.

Conclusions: with a competent approach, comprehensive SEO promotion always pays off.

Promotion region: Russia.

Features: high competition, complex moderation of advertising campaigns, the complexity of analysis and optimization of advertising due to the characteristics of landing pages.

Deadline: September 2021 - November 2021.

What was done:

- collected semantics on general requests, brand and competitors;

- created creatives for launching advertising campaigns in the Yandex Advertising Network and the Contextual Display Network;

- made changes to product cards on marketplaces in accordance with the requirements of Google and Yandex;

- conducted testing: made small changes to the campaign and evaluated the effectiveness;

- analyzed and disabled placements with irrelevant content;

- create a list of excluded placements to use in future campaigns.

Result:

- total orders: 17 100;

- spent budget: 3,492,635 rubles;

- average cost of conversion: 204.24 rubles;

- cost per click: 4.1 rubles;

- Impressions: 82.7 million;

- brand recognition: increase in sales of products offline by more than 30%.

Conclusions: our experience has shown that it is very important to work not only to increase sales, but also to engage in branded advertising - this has a positive effect on both online and offline sales.

Promotion region: 25 large cities of Ukraine

Goal: Increase organic traffic to your site and increase conversions

Our client is a network of laser hair removal and cosmetology salons. The company owns 26 establishments operating in the largest cities of Ukraine. The Netrocket team was tasked with increasing organic site traffic and doing everything possible to appear in the top of Google's list of keywords.

What we did:

▪ Analyzed the niche and sites of competitors.

▪ Conducted a full SEO audit.

▪ Fixed technical errors on the site.

▪ Collected the semantic core for 25+ regions.

▪ Developed the most complete site structure.

▪ Created landing pages for each service in each region.

▪ Wrote SEO-optimized texts.

▪ Worked with a reference profile.

Results:

▪ in 12 months achieved an increase in organic traffic by 165%

▪  took the TOP 1, TOP 3, TOP 5, TOP 10 on the most frequent queries in the niche in Ukraine and 25+ regions.

▪ Increased conversions by 133%

▪ raised Domain Rating from 5 to 15

Conclusions: comprehensive work on the site allowed us to achieve results in a highly competitive niche. Today the site successfully competes, and somewhere overtook its opponents.

Promotion region: Rostov-on-Don, Krasnodar.

Features: high competition in search, specific topics, work with advertising in the face of severe restrictions on formats.

What was done:

- restrict all words in search campaigns to phrase matching operators;

- added autotargeting;

- increased the size of the bid for commercial inquiries to always appear in the special placement block;

- formed campaigns and groups in the areas of services (detoxification, coding, departure, hospital, withdrawal from binge drinking, etc.) separately in Rostov and Krasnodar.

Result: received 147 requests for 1863.55 rubles. per conversion.

Conclusions: our experience has shown that even if using low-frequency keywords, in conditions of high competition among clinics and tough restrictions from Yandex, you can still get traffic.

Promotion region: St. Petersburg

Niche: driving school

Purpose: to increase organic traffic

🚀 Results:

- Developed a site development strategy.

- Achieved 31% increase in organic traffic from Google.

- Increased the number of applications by 362%

- Increased conversion rate by 133.85%

Conclusions: comprehensive work on the site always allows you to get a better result. In the process of promoting the driving school, we not only increased organic traffic and brought the first commercial requests in the TOP 10 and TOP 1-2, but also improved CTR and behavioral factors - increased pageviews per session, reduced bounce rate, increased the number of applications and increased conversion rate .

Niche: driving school

Purpose: to increase organic traffic

🚀 Results:

- Developed a site development strategy.

- Achieved 31% increase in organic traffic from Google.

- Increased the number of applications by 362%

- Increased conversion rate by 133.85%

Conclusions: comprehensive work on the site always allows you to get a better result. In the process of promoting the driving school, we not only increased organic traffic and brought the first commercial requests in the TOP 10 and TOP 1-2, but also improved CTR and behavioral factors - increased pageviews per session, reduced bounce rate, increased the number of applications and increased conversion rate .

Promotion region: Russia, Moscow, St. Petersburg

Niche: industrial connectors and electrical appliances

Purpose: to increase organic traffic from Yandex and Google

Results:

- Developed a site promotion strategy.

- Performed internal and external optimization.

- Achieved an increase in organic traffic from the two search engines Yandex and Google by 867% in 9 months.

During the promotion period, the site underwent two major updates to Google and an update to Yandex in September-November 2020 - YATI.

The update of the last algorithm affected the growth dynamics of key phrases, but the analysis showed that most of the "lost" non-target and information queries, which ranked the pages. This only confirms the effectiveness of the YATI algorithm implemented by Yandex 

📌 Conclusions: classic methods of SEO-promotion and system approach always give a gradual stable increase in organic traffic from search engines Google and Yandex.

📌 Promotion region:  Singapore +40 regions

📌 Niche: manufacture and sale of luxury perfumes

📌 Purpose: to increase organic traffic

⠀

🚀 Results:

- Configured the correct display of regional versions of the site for the user.

- Removed automatic redirect on IP.

- Prescribed the hreflang attribute for all regional versions.

- Bring organic traffic out of the shadows and get it displayed correctly in Google Analytics.

⠀

📌 Conclusions: as soon as we implemented technical edits, registered hreflang and removed the automatic redirect to the region, Google Analytics changed its data and began to count more correctly. In fact, it did not record an increase in traffic, but filtered the transition from organic issuance.

⠀

If you have a rate of direct traffic above 30%, this is a reason to think. Maybe your company is really so famous. But it is likely that Google Analytics has identified in the Direct category that traffic that does not really belong to it.

Niche: Industrial electronics repair

Region: All Ukraine

Features: High competition in search and low query frequency

Deadline: May 2020 - March 2021

Objective: Scaling the advertising campaign

We launched a YouTube ad. We identified the most effective audiences. Received 296 applications in 10 months.

Task

In May 2020, a Ukrainian company servicing industrial electronics contacted Netrocket. We've customized ads for all relevant keywords. And we faced limitations in scaling ads in search:

Firstly, in the niche of industrial electronics repair, the main commercial keys have a low frequency of requests - 30-50 per month.

Secondly, the competition is high and the cost of a click at the top for some keywords can be 30 UAH.

Solution

After analyzing the situation, we decided to launch an advertisement on YouTube. This was due to several factors:

The company already had its own YouTube channel, where the client posted the video.

A professional commercial was shot and published on the channel, but before that it was not used in advertising.

The client offers a complex and specific service, which is much easier to tell about in a video than to demonstrate it on an advertising banner.

An added bonus of running YouTube ads is increasing brand awareness.

Results

In total, during the work on the project, we received 296 applications from YouTube ads, and the cost of conversion was 186.77 UAH. The most effective audiences for advertising were Business Technologies and Industrial Products. These audiences brought in the most conversions. When we got enough data, we launched YouTube remarketing audiences to multiple audiences (watched YouTube videos and visited the site) with the new video.

We offered our customer his site development strategy and for 8 months, increased organic traffic by 40%.

A client from Dortmund approached Netrocket to develop an online store in the German language for the sale of fabrics. Until that time, most of the sales were made through third-party platforms, for example, on Etsy.The owners wanted to increase sales and at the same time reduce the commission costs of the intermediary platforms.

Interestingly, the client had previously worked with several SEO companies, but such cooperation did not bring any results.

What was done

At first, the project came to us only for link promotion. But in the work process, we also conducted an audit of the site and content, and gave recommendations. We saw the potential for traffic growth in optimizing meta tags and texts on category and filter pages.

Subject: Medical Services

Objective: To develop a site of a regional medical center, to bring it to the top 10 in the main key queries

We created a website for a multidisciplinary medical center, took care of the content plan and content writing. We brought the site to the top 10 for 1,080 search queries.

• In March 2021, 16,442 users visited the site.
• In the top 10 is 65% of the key phrases (1,080 search queries out of 1,660).
• According to Serpstat, the site ranks for nearly 40.68K queries.

Website category: Women's clothing

Goal: Save traffic after moving the website to a new design

Switching to a new design is always associated with the risk of losing conversions and a significant portion of the traffic. Therefore, it is very important to approach the issue of redesign with all care: draw up a detailed working plan and strictly adhere to it. This is what I did working with a client’s project.

Stages of work:

1. Fixing site indicators:

2. Checking all technical and SEO parameters of the site.

3. Full technical audit of the new version of the website.

What was done

a) Based on the results of the analysis and verification, the documents with the main stats before the moving were drawn up.

b) There were made the technical tasks for correcting issues (as the result of the SEO audit) with the statuses for tasks, deadlines, and comments after double-check.

c) In the first weeks after the transfer, I carried out daily monitoring of traffic, positions, tracking messages about new errors in the Google Search Console panel.

d) One month after the move, the indicators for traffic, positions, clicks, impressions and CTR were taken again, and a comparison report was generated.

Results

It is impossible to completely eliminate the traffic drop and predict the reaction of the search engine to the new design. But with a thoughtful approach, we managed not only to minimize risks but also to achieve a small increase in the number of visitors.

Niche: Construction and renovation

Purpose: Attract regional traffic from Google search to the website

Promotion of narrowly focused, regional sites is always a challenge for the SEO and intense competition for each keyword in the TOP.

Therefore, when a company providing flat renovation services contacted me, I carefully analyzed the existing traffic and saw that more than 50% of users browse the site from mobile devices.

Our actions

I’ve decided to implement AMP pages, which was done in April 2020. I made sure that the download speed is at a very high level.

Results

At the moment, traffic to AMP pages accounts for 16% of the total traffic to the site and 42% of free mobile traffic.

Conclusions

The introduction of AMP pages is an effective SEO method if a significant proportion of organic traffic to the website comes from mobile devices. Google gives AMP pages an advantage in ranking, and their high loading speed improves the user factor: the number of bounces decreases and the number of viewed pages increases

Topic: SaaS project

Promotion region: USA

Goal: To increase the number of visitors on the site at least 2 times.

Stages of work:

1) Niche and competitor analysis.

2) Collecting keywords and creating an extended website structure.

3) Creation of new landing pages.

4) On-page optimization.

5) Content Marketing.

6) Link building.

The main work on collecting key phrases, drawing up the structure and writing content was done in the first month of work. Then all the forces were directed to link building. I analyzed the link profile of the main competitors and built a strategy. I used different methods to get backlinks.

After 2 months, I noticed that people started referring to the website in comparison articles. Thus, the link mass has increased and continues to grow organically. I also continue to work on the blog, which also brings organic traffic to the site.

Results:

In 9 months, traffic increased from 8,000 users to 45,000

     In 2017, on the recommendation of our foreign clients, the Myflyright company turned to our agency.

     Before our cooperation, the main source of clients was the traditional offline marketing — the advertisement in airports. As for online marketing, in June 2017 Myflyright used a single-page website (Landing Page), and a Google Express account.

     It was necessary to perform a professional setup of contextual advertising in Google search.

     Work plan 

1. Basic setup of contextual advertising in Google search.
2. Strategy development. Work in the Google Display Network.
3. Advertisement campaigns optimisation.
4. Conducting experiments (A/B testing) и choosing the most effective strategy.

     In the first month of work (from 15 August to 20 September / 2017), the results of advertisement campaigns exceeded the values obtained by the company while using Google Express. We achieved 347 conversions at the price of 43.87 euros.

     After the detailed elaboration and continuous optimization of the advertisement account, we developed the most effective strategy and obtained the following rates per month (from 14 December to 15 January / 2018). We achieved 1415 conversions at the price of 31.12 euros. 

     We have been working on this project for one and a three years, and the cooperation continues.

     All the experiments and hypotheses proposed by us always received the positive feedback from the client. Besides, it is the client who helps us find the best solutions in many work processes, starting from phrasing the search queries and to defining the optimal budgets.

     As shown in practice, such effective communication with the client and his readiness to participate in our work are beneficial for everybody!

     Our client, Svitlana Rabotenko, is a plastic surgeon with 15-year work experience, a practicing author of unique techniques of performing breast enlargement operations in “Vidnova” clinic.  Our task was to attract potential clients to the event while launching the advertisement in a very short time, and gather the necessary number of visitors for the meeting. 

     Immediately after we had launched the advertising campaign on Facebook / Instagram and Google, we faced the advertising blocking issue. 

     What was the problem? The difficulty consisted in the peculiarity of the topic. Plastic surgery advertising is not banned, but there are Facebook’s rules and requirements. We started testing our assumptions: changed the text on the landing page and in the advertisement, tested various creative concepts, removed all words connected with surgery, operations and anaesthesia. As a result, this improved the coverage and the correct work of the advertising campaign.

     In order to improve the advertising effectiveness, we advised to make a video invitation from the first-person perspective and launch the advertisement on Youtube. Such method raised the trust of the TA.

     We had analyzed the effectiveness of the advertising campaigns and decided to disable the lead generating advertising, and redirect the budget to the campaign for conversions on Facebook/Instagram, as it showed the best result.

     The advertising campaign yielded the desired number of the meeting participants.

     The advertising campaign managed to gather not only meeting participants.

     As a result of phone communication with interested individuals (obtained leads), clients immediately made appointment for a consult. It was the final target action of the organized event.

     The highest number of conversions was obtained, in particular, from Facebook and Instagram.