Sure Oak

The Last SEO Marketing Agency You’ll Ever Need
5.0 (13 Reviews) Write a Review
Overview
$100 - $149/hr
10 - 49
2017
At Sure Oak, we’re on a mission to empower people to reach their full potential and live their wildest dreams. We make it happen through SEO.  Our full-service SEO firm offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly specialized services — everything from content optimization to premium link building — generate real results by helping to increase online visibi

At Sure Oak, we’re on a mission to empower people to reach their full potential and live their wildest dreams. We make it happen through SEO. 

Our full-service SEO firm offers unparalleled expertise along with proprietary growth strategies to get businesses ranking higher and growing faster. Our highly specialized services — everything from content optimization to premium link building — generate real results by helping to increase online visibility and organic traffic. 

Algorithm changes will come and go, but our holistic approach to SEO is a sure thing. We constantly improve, explore, adapt, and expand to earn our clients the visibility it takes to increase their conversions. That’s why big and small brands alike trust us to help them achieve what every business wants: sustainable growth.

Sure Oak believes in bold dreamers and the power of a connected world to make big ideas a reality. For us, every day is an opportunity to empower people to lead fulfilling lives with our proven strategies. Get excited. It’s time to dream big.

Key Clients

Our key clients include Mercedes-Benz, American Red Cross, Mayflower, United Van Lines, Milk Bar, Bivvy, Earnest, The Doe, The Gap, Advance Auto Parts, Shoe Carnival, Exact Data, Noodle — and a lot of smaller clients that we appreciate just as much.

us
United States
Sure Oak
77 Sands St 6th Floor, Brooklyn, New York 11201
800-736-7190
Focus Area
Service Focus
  • Digital Marketing
100%
Client Focus
  • Small Business(< $10M)
  • Medium Business($10M - $1B)
75%
25%
Industries Focus
  • Business Services
  • E-commerce
  • Education
  • Enterprise
  • Financial & Payments
  • Healthcare & Medical
  • Information Technology
  • Insurance
  • Startups
  • Travel & Lifestyle
10%
10%
10%
10%
10%
10%
10%
10%
10%
10%
Customer Reviews
5.0 (13 Reviews)

Sure Oak SEO/Linkbuilding Review

A
posted on 9/3/20
We engaged with Sure Oak to help us with SEO and, in particular, linkbuilding efforts related to our organic search strategy. They conducted an in-depth audit of our site, and put together keyword and backlink research, with comparisons to our competitors. We initially targeted several key pages with optimizations and linkbuilding, and have seen these pages consistently climb in the rankings! We have been very impressed with their team and they have been both enjoyable to work with and responsive. I would definitely recommend them if you are in need of help in these areas.

What is it about the company that you appreciate the most?

They have strong expertise in all the areas they work in, but I'm particularly impressed by how well they deliver on the backlink front.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind.

Project Details
Digital Marketing
$10001 to $50000
COMPANY RESPONSE
Sure Oak
Sure Oak
Sep 3, 2020
Thank you, Andrew. It's a pleasure working with you and the team. We look forward to continuing to work and hone the SEO strategy for Purefy :)
posted on 9/3/20
  • Quality of deliverable
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Sure Oak Delivers

B
posted on 15/4/20
After a sour experience with a previous SEO firm, we were anxious about jumping into another SEO relationship. It turns out that partnering with Sure Oak was one of the best decisions we've made.

Not only do they do all of the things one would expect from an SEO firm -- keyword research, on-page and off-page optimization, etc. -- but I've found them to be an essential partner in making broader business strategy changes that result in higher conversion rates.

They come prepared to each monthly meeting with a detailed report and next-step recommendations. They're reliable, responsive, and sharp. As an added bonus, they're delightful people to work with.
Project Details
Digital Marketing
$50001 to $200000
COMPANY RESPONSE
Sure Oak
Sure Oak
Sep 3, 2020
Thank you, Brad. You too are a delightful person. We're a great match & team, aren't we? Looking forward to continuing the partnership :)
posted on 15/4/20
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The SureOak team is results-driven and a pleasure to work with

Shay Kettner
1 month ago
We came to SureOak with the goal of optimizing our B2B technology website. From the start, the SureOak team was incredibly professional, responsive, and results-driven.

Over our year partnership, they were not only able to improve our organic rankings for critical and competitive keywords, but also guided us through several severe technical issues.

Their content creation team is also very talented. Our solutions can be difficult to write for and they did an excellent job at balancing keyword optimisation with technical content specific to our brand.
Pros :
  • The Sure Oak team was incredibly professional, responsive, and results-driven.
Cons :
  • Nothing - The Sure Oak team was incredibly professional, responsive, and results-driven.
Project Details
B2B Technology Website SEO Optimization
Digital Marketing
$0 to $10000
Completed
We came to SureOak with the goal of optimizing our B2B technology website. From the start, the SureOak team was incredibly professional, responsive, and results-driven.

Over our year partnership, they were not only able to improve our organic rankings for critical and competitive keywords, but also guided us through several severe technical issues.

Their content creation team is also very talented. Our solutions can be difficult to write for and they did an excellent job at balancing keyword optimization with technical content specific to our brand.
COMPANY RESPONSE
Sure Oak
Sure Oak
Apr 6, 2022
Thank you for the kind words, Shay. We appreciate the opportunity to work with you and look forward to the future together!
1 month ago
  • Scheduling & Timeline
  • Value for money
  • Communication
  • Quality of deliverable
  • Customer support
  • Overall ratings
10 User Score
User Recommendation Score

Sure Oak delivers on its goals

Clint DeBoer
posted on 17/6/20
Our goals involved increasing traffic to our existing content, gaining insight into proper directions to maximize our core areas of expertise, and maximizing the efforts of our editorial team as a whole.

In three months, our traffic has grown roughly 125% and our team has dialed in specific directions for optimizing and creating more optimized content that matches our target user-base. We have achieved dozens of targeted high-value search terms that have gone from double-digit results to top 3—including many top 1 positions...and we feel we've just gotten started.

What is it about the company that you appreciate the most?

We love the personal attention. We worked closely with a small group of team members who specialize in our exact project needs. Eventually, the team honed down into a point person who we work with to generate the recommended SEO directions and modifications for the site. This is desirable because it presents a more specialized client experience with someone who we feel truly understands what we do, how we do it, and the goals we want to achieve.

What was it about the company that you didn't like which they should do better?

Nothing so far.

Project Details
Digital Marketing
$10001 to $50000
COMPANY RESPONSE
Sure Oak
Sure Oak
Sep 3, 2020
Thank you, Clint. We absolutely love working with you! Appreciate the review :)
posted on 17/6/20
  • Quality of deliverable
  • Value for money
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  • Overall ratings

Excellent service, communication and work

Dustin Christensen
posted on 13/5/21
Sure Oak delivered exactly what they said they would, and did it in a timely manner. They were also very flexible with us when we had some business challenges come up in the months we worked together, and they were always focused on making sure we were up-to-date on the work going on. Would definitely work with them again in the future!

What is it about the company that you appreciate the most?

Communication and flexibility.

What was it about the company that you didn't like which they should do better?

Can't think of any areas.

Project Details
Digital Marketing
$0 to $10000
COMPANY RESPONSE
Sure Oak
Sure Oak
May 13, 2021
Thank you, Dustin! We appreciate your kind words and look forward to working with you again in the future!
posted on 13/5/21
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Link Building Services for Northern California B2B Media Property

Shana  Haynie
posted on 14/4/20
Sure Oak did an amazing job helping us generate high-quality backlinks to our blog content. They always met their monthly deliverables, were easy to reach and communicate with, and sent informative reports on the work they completed. I would highly recommend Sure Oak for any SEO project where working with an expert team is a priority.

What is it about the company that you appreciate the most?

The Sure Oak team really knows SEO and they make it a priority to keep their clients informed on what is happening in the industry landscape. They always delivered on their promises and set clear expectations for the scope of work.

What was it about the company that you didn't like which they should do better?

More in-depth reporting on the success of the backlink campaigns rather than the actions taken each month would have been helpful, but due to the nature and budget of my project, I understand why the reports are kept brief and to the point.

Project Details
Digital Marketing
$0 to $10000
COMPANY RESPONSE
Sure Oak
Sure Oak
Sep 3, 2020
We appreciate the review and feedback, Shana! We look forward to working with you soon again.
posted on 14/4/20
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Quality linkbuidling

Nick Ave
posted on 25/8/20
After searching for a trustworthy partner to build links for my website I've found Sure Oak. They immediately gave me a good feeling through their very personal approach. Still working with them at this moment and currently have no reason to stop the cooperation with them.

What is it about the company that you appreciate the most?

Their very personal approach and quality work.

Project Details
Digital Marketing
$0 to $10000
COMPANY RESPONSE
Sure Oak
Sure Oak
Sep 3, 2020
We appreciate your kind words, Nick. We enjoy working with you as well and look forward to continuing the partnership!
posted on 25/8/20
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Full Service SEO

Virginia Sanders
posted on 30/11/20
We hired Sure Oak to help us grow our organic search. We work in a highly competitive industry where with lots of complexity and the team at Sure Oak was able to meet our needs. I found their approach to be comprehensive, appropriately technical, and very well executed.

What is it about the company that you appreciate the most?

Outstanding professional team with a firm grasp of the work of SEO.

Project Details
Digital Marketing
$50001 to $200000
COMPANY RESPONSE
Sure Oak
Sure Oak
Dec 4, 2020
Thank you, Ginney. We love working with you and the team!
posted on 30/11/20
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Linkbuilding services

Denis Gusakov
posted on 3/12/20
We worked with Sureoak for a while building up our link profile. Our experience was good and they delivered exactly what we needed per our need I have selected Sureoak after getting several bid from other agencies with good reputation and strong portfolio and they perfromed well for us.
Project Details
Digital Marketing
$10001 to $50000
COMPANY RESPONSE
Sure Oak
Sure Oak
Dec 4, 2020
Thanks so much, Denis. We appreciate your business and look forward to working with you again soon!
posted on 3/12/20
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Executive Interview
Kim K. Melillo
Kim K. Melillo
CEO, Sure Oak
Please introduce your company and give a brief about your role within the company?
Sure Oak is a growth-minded, ROI-driven SEO agency and consulting firm headquartered in New York City. As a fully remote team of digital marketing experts, we focus on using our proven strategies to increase targeted organic traffic and drive growth. With integrity, expertise, and open communication at our core, our mandate is to help purpose-driven organizations achieve their dreams.

As Sure Oak’s CEO, I focus on ensuring we come together as a team to both craft and execute the SEO strategies that we have become known for. Cultivating entrepreneurial growth is a cornerstone of my identity, one that I have embraced and pursued through multiple ventures. With a strong focus on nurturing growth and transparency, I am committed to ensuring we are strong partners who deliver outstanding value and service that help our clients reach their goals.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
Much of our success stems from our approach to tailor-making solutions for each of our clients. No two clients are alike. We have assembled a team of seasoned experts who are able to quickly delineate the specific SEO and digital marketing needs of every company we work with and then, through a comprehensive program of both on and off-page strategy that includes advanced keyword analysis, superior content generation, and expert link-building strategy, do what needs to be done to find solutions.
 
Our key objective every time, though? Long-term SEO ROI — that’s what we’re after and our track record has proven that that’s what we typically achieve for our clients. In some cases, our clients are right at the beginning of their SEO journey and require us to strategize and implement a full SEO game plan from start to finish. In others, they already have some good structures in place but need help with certain elements.
 
Regardless of their starting place, they typically land up with similar results: significant growth in organic traffic, a considerable improvement in their domain authority, and a marked boost in their organic keyword rankings. Increased lead generation and conversions are the logical next step.

We see every company that we work with as the product of somebody’s dream to solve a problem or ease someone else’s pain. If people are hungry, feed them. Entrepreneurs dream of ways of doing so.

But answering a need is not enough. You then have to nurture growth. Every entrepreneur imagines a future where they are able to grow their business to a level they are satisfied with and to do so in our contemporary world you have to be visible online. The problem is, it’s hard work getting your website found! That’s why the need is great, and, because of the skillset of the team we have assembled, so are the results we are able to achieve for our clients.

Our mission is to use the skills that we have to help companies meet their dreams. It was our vision when we started and, as we ourselves have grown, has only been further entrenched in everything we do.
How does your company differentiate itself from the competition?
The Sure Oak difference lies in our integrity, expertise, capacity for open communication, and proven track record.

Firstly, we don't overpromise. We know this primarily because too often we pick up the pieces of those who do. Far too many prospects come to us burned by a former SEO company who told them, as just one example will attest, that they'd be on page 1 in 3 months — when the gaps between them and the competitors owning page 1 were too vast for that to be realistic. These kinds of unsubstantiated claims that are made purely to rope in business are unfortunately far too rife in the industry.

Secondly, we have a proven process with our Game Plan. Our approach is to set a holistic strategy from the outset that is steeped in deep research that can later be tied to workable solutions. This includes competitor research, SERPs analysis, and content strategy at a level that then allows us to implement very clear tactical actions needed to outcompete online. Many of our competitors know only some best practices and, rather than setting a comprehensive strategy and tactical plan, they tend to jump in to implement randomized tasks without sufficient strategic focus from the beginning.

In addition to this, at the heart of both our internal processes and our client relations is transparency. We clearly lay out tasks with complete visibility about what we're going to be working on. Many of our prospects come to us saying they never knew what their previous SEOs were working on and even what they had accomplished. We have no intention of obscuring our work from view. It is our duty to involve our clients in the processes that directly impact their businesses.

We firmly believe in accountability and solid reporting. The bottom line: we do what we say we're going to do — and we make sure that our clients know that it is done. To do so, we offer month after month reports of our progress.

Finally, strong communication and responsiveness form the bedrock of our organization. We are masters at keeping in active communication with our clients. We are responsive to emails, do our best to answer all questions posed to us, and always ensure we have monthly calls to connect with our clients.

Ultimately, we want to be true partners to our clients — and from what we hear in the sales process, this orientation to client relations and aligning around a client’s success is by no means a given.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to a wide range of industries: financial, B2B SaaS, eCommerce, insurance, education, and healthcare sectors—and more. The majority of our clients are in long-term engagements, and many have returned to have us re-engage around new products or services or to have us oversee their internal teams or provide high-level strategy consulting on a period basis.

Our goal has always been to cultivate relationships with our clients that span long periods of time. This is one of the reasons we have decided to expand our offering this year to include other digital marketing services beyond SEO. We want to be full partners to our clients, and be able to answer their broader needs around other digital marketing pain points over time – thereby extending our current length of engagement with them to the benefit of both parties.
Please share some of the services that you offer for which clients approach you the most for?
At the top of our list of services is our comprehensive SEO Game Plan. This includes a full audit of our client's current SEO strategy in terms of both on and off-site elements as well as recommendations for how to take their online presence to the next level. In full consultation with the client, we then embark on a journey to put our proposed strategy into action. Our expert team gets to work on high-quality link-building, advanced keyword research, focused content creation and optimization, and in-depth competitor analysis. We are huge advocates for responding to the specific needs of individual clients, rather than implementing blanket strategy — and the results we are able to achieve speak for themselves.
But the full game plan is not the only offer on the table. We are at the extreme advantage of having a team that can cover all elements of SEO strategy. This puts us in a position to tackle any aspects of our clients’ SEO that they might be struggling with. Professional link-building, for example, is highly specialized when done right and we are finding that this is a particular area that companies need assistance with.

We have also instituted a White Label component to our business where we offer companies the opportunity to present our SEO work to their clients with their branding on it. This is a win-win situation for both parties, allowing them to increase their offering and us to grow our reach. As well as this, we have a referral program in place where we offer a commission for a successful introduction to a new client.

This year, we have also added a range of ancillary, complementary services to our offering—CRO, web design, inbound marketing, PPC, and digital PR—while retaining our firm footing in SEO.

And, exciting news! We’ve just launched our very own SEO platform. We want to demystify SEO so that it is accessible to a variety of skill levels. Through our easy-to-navigate platform, we have trimmed the fat and streamlined the process, ensuring a smooth user experience is guaranteed for everyone, regardless of skill level.

As a company, we are in a position where we have assembled the A-team of digital marketers, able to expertly conceive of and implement a wide variety of digital marketing strategies. Nothing pleases us more than fitting our skills to our client's specific needs.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Entrepreneurship answers the needs of the world. If a business is not fulfilling this simple mandate, the outcome will be twofold: firstly, it will struggle to grow in a meaningful way and secondly, the team members that make it up will be left searching for connection and purpose.

It is from this philosophical space that we envisioned Sure Oak’s mission: 
To empower people to reach their full potential and live their wildest dreams. 
Purpose is everything — in both one’s personal and professional lives. It is a guiding force to integrity and intentional growth.

With that in mind, we have found that the key factors for running a successful digital marketing agency are as follows:
  1. The happiness of your team and the profitability of your company are linked. As a fully remote team, it’s imperative that our communication channels remain open and that nobody feels as if they are an island floating away from the mainland of our company. As is the case of many businesses in our contemporary world, we don’t have the luxury of bumping into each other while grabbing coffee in the kitchen. As far as possible, I try to engineer these otherwise organic moments by checking in with individuals, getting to know where they’re at personally, and finding out if they have concerns. 
  2. It’s imperative that you plan for rainy days. If 2020 taught us anything, it’s that the unpredictable can enter dramatically and forever change the course of our lives. making sure that you do not spend your money all at once. Keep adequate cash on hand to cover multiple months of expenses if you want to ensure your business will be around for the long haul. I’ve seen too many entrepreneurs leave only the dregs in their company accounts while they roll around in take-home income. This is never a good idea. Cash flow oils your entrepreneurial machine and, unless you keep this in mind, difficult times are going to bring you to a grinding halt. 
  3. Help your clients succeed and you’ll succeed. Success hinges on how well you answer the needs of your clients over time. The competitive landscape is constantly changing, and businesses that are still coming up with solutions to yesterday’s problems are going to drown. You have to listen, read, talk, respond. Challenging times are the playground of the most innovative and aware. If you are not willing to adapt, your survival is unlikely. In addition to these, some other important factors are:
  4. Process. Process. Process. It’s a necessity to put workable systems in place that will grow with your company
  5. The Productivity Paradox is real. Find YOUR tech tools and stick to them.
  6. Build an A-Team. You are only as good as your weakest link. You now have the opportunity to access the best global talent, regardless of geography. Use it.
What are the key factors that you consider before deciding the cost of a project?
We try to balance client needs with the resources and man-hours needed to get the job done successfully. On the one side, we have to ensure that we are offering a cost-effective solution to our clients that falls within their budget, and on the other hand, it has to be viable for our company and ideally large enough to work with to effectively deliver results.

The competitive landscape, the amount of work needed to reach objectives, and the aggressiveness of client goals all play a factor in determining the cost of a project.
What kind of payment structure do you follow to bill your clients?
Our clients are on monthly billing cycles and can pay via bank transfer, credit card, or PayPal.
What is the price range (min and max) of the projects that you catered to in 2020?
Pricing for full-service enterprise-level ranges from over $3000/mo to $15,000/mo+.  We do also offer full-service packages starting as low as $1500/mo as well for more of a one-to-one consulting model.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
While we have branched out into other offerings this year (CRO, web design, inbound marketing, PPC, Digital PR, etc.), our first love will always be SEO. Why? Because we believe unwaveringly in its long-term ROI potential. We’ve seen it in action time and time again, as we’ve watched our clients cultivate sustainable growth for their companies that continues to bear fruit long after their initial investment.

One of our recent success stories for a B2B SaaS company saw us achieving a 51% increase in demo signups as the result of implementing a holistic SEO strategy. For another client in the insurance industry, we were able to increase their traffic by 773% as well as see their number of referring domains multiply 29-fold! In our fastest result to date, one of our other clients had their organic traffic increased by 538% in only 2 months.

We’ve realized however that, in order to fully address the needs of our clients, we have to go beyond this core offering. Through our expansion into other areas of digital marketing, we have seen that client retention is what catalyzes the greatest ROI for us personally. That means being able to provide as many digital marketing services as possible—and with the same expertise that we have become known for. If our clients need something done, we want to be able to put our hands up and say, “Yes, we can do that—and we can do it well!”

Added to this, we’ve found great benefit in partnering with compatible companies to provide white label SEO services. When you hit the sweet spot, this kind of symbiotic relationship can yield great ROI for both companies involved.