Roman.ua

PPC, Web Analytics, Email Marketing Experts

5.0 10 Reviews
Visit website
Write a Review
Verified Profile

Our team of 15 people works on our Clients' projects full-time.We meticulously select our employees. A candidate sends us the CV, studies our code of conduct, performs a test task, and has a few rounds of interviews. We ask for references from previous employers.If a candidate suits us — we sign an NDA. 

$25 - $49/hr
10 - 49
2008
Locations
Ukraine
11 Marshala Rybalko Str. , Kyiv, kyiv 04116

Focus Areas

Service Focus

60%
20%
20%
  • Digital Marketing
  • Big Data & BI
  • Advertising

Client Focus

50%
5%
45%
  • Small Business
  • Large Business
  • Medium Business

Industry Focus

25%
25%
20%
15%
15%
  • Business Services
  • Information Technology
  • E-commerce

Roman.ua Clients & Portfolios

Key Clients

  • SemRush
  • MacPaw
  • iDeals
  • Lenovo
  • Chicco
  • AJAX
  • HyperX
  • Kingston

SemRush
View Portfolio
SemRush
  • SemRush screenshot 1
Not Disclosed
83 weeks
Business Services

A SaaS platform hired Roman.ua for BI and analytics services. The team consulted the client's Google Analytics to provide solutions for Google Analytics Enhanced E-Commerce and sampling issues.

Solutions:

  • Advising the Client on web analytics.
  • Assistance provided with implementing Enhanced Ecommerce in Google Analytics.
  • Offering solutions to the sampling problem in Google Analytics, which happens if the amount of visitors is high.
HyperX
View Portfolio
HyperX
  • HyperX screenshot 1
Not Disclosed
100 weeks
Gaming

A Manufacturer of gamers devices hired Roman.ua for consulting and analytics services.

Solutions:

  • Analytics for all promo in the CIS.
  • Advertising directly in search and social media. Launched 40+ promotional campaigns in CIS.
  • Conversion of promo landings improved.
  • Targeting to collect the target audience tested.
Kingston
View Portfolio
Kingston
  • Kingston screenshot 1
Not Disclosed
100 weeks
Information Technology

A Flash memory and computer components company hired us to improve their knowledge in the field of Internet marketing. The team consulted the client's Google Ads, Google Analytiсs to provide solutions for banner ads, and mechanics to boost promotions.

Solutions:

  • Advising on improving the efficiency of remarketing.
  • Advising on Google Ads, Google Analytiсs, banner ads, and mechanics to boost promotions.
  • Advertising in search and social media for promotional activities.
Lenovo
View Portfolio
Lenovo
  • Lenovo screenshot 1
Not Disclosed
100 weeks
Retail

Solutions:

  • Working simultaneously with Ukrainian and Belarusian offices.
  • Performing analytics customization and set-up, including an ecommerce module.
  • Dashboards created for user activity analysis in different breakdowns: content marketing, ecommerce.
  • Conversion rate optimized.
  • Providing analytical support of 8+ national promotional campaigns.
  • Providing regional analytical support of promo activities.
  • Controlling the Client’s advertising agencies.
  • Advertising in Google Ads (Search and Shopping) and social media (dynamic product retargeting) for shop.lenovo.by.
SKYLUM
View Portfolio
SKYLUM
  • SKYLUM screenshot 1
Not Disclosed
48 weeks
Information Technology

We were approached by Skylum (ex. Macphun) to set up end-to-end analytics. In addition to bringing information from all sources into one database, we analyzed and set up the ROI calculation process.

Solutions:

  • Conducted marketing audit: website, advertising, products, competitors. Identified growth points.
  • Made a portrait of the ideal buyer. Highlighted targetings, which increased revenue from advertising.
  • Improved personalization of emails and site.
  • Set up a giveaway mechanic with a 1.4 virality coefficient.
  • Calculated unit economics for apps selling.
  • Set up a real ROI calculation. Real ROI accounted for advertising costs and revenue minus commissions and returns.
MacPaw
View Portfolio
MacPaw
  • MacPaw screenshot 1
Not Disclosed
40 weeks
Information Technology

A software company hired Roman.ua to conduct a 360-degree audit of their email marketing. This audit includes requirements for funnel, deliverability, content, and more.

Solutions:

  • An audit of mail deliverability conducted for MacPaw and Setapp.
  • The Client's email marketing audited: email base enrichment, email design and layout, content and frequency of emails as well as management of the process.
iDeals
View Portfolio
iDeals
  • iDeals screenshot 1
$100001 to $500000
100 weeks
Business Services

A Virtual dataroom provider was looking to increase their internal expertise and solve the task on traffic cost optimization, so they engaged with Roman.ua for ongoing digital marketing services, including, PPC management, PPC audit, and Search Engine Marketing.

Solutions:

  • prepared a marketing audit and found growth points
  • took over PPC advertising management: Google, Bing, Facebook, LinkedIn
  • optimized CPA and number of conversions on a large budget
  • conducted training in analytics for the marketing team
AJAX
View Portfolio
AJAX
  • AJAX screenshot 1
Not Disclosed
100 weeks
Other Industries

Solutions:

  • Email automation developed for new users onboarding.
  • Advertising audit: AdWords and Facebook.
  • Growth points for e-commerce direction identified and prescribed.
  • Remarketing scenarios created.
  • Competitor analysis conducted.
  • Hypotheses for A/B testing on the site prepared and tests launched.
Dobovo.com
View Portfolio
Dobovo.com
  • Dobovo.com screenshot 1
$100001 to $500000
100 weeks
Hospitality

A daily rent marketplace was looking to enhance their digital presence, so they engaged with Roman.ua for ongoing digital marketing services, including, PPC management, email marketing, and online analytics.

Solutions:

  • Outsourcing the marketing team with the marketing director.
  • Supervising third-party contractors of the client.
  • 3 directions of PPC advertising restarted.
  • 260 triggered emails implemented in Mandrill by API.
  • Carrying out regular mailings and prepared email automation for the segments of tenants and apartment owners.
  • Google Analytics with Enhanced Ecommerce module and Measurement Protocol technology set up.
  • Management reporting using Microsoft Power BI set up.
Houza
View Portfolio
Houza
  • Houza screenshot 1
Not Disclosed
70 weeks
Real Estate

Solutions:

  • Semantic core prepared.
  • Google Analytics settings checked and updated, and a dashboard in Google Data Studio set up.
  • Google Ads settings checked, advertising campaigns launched and optimized.
  • The desired indicators for DAU (number of unique users per day) and MAU (number of unique users per month) reached for 2 months of work.
  • Increasing traffic from month to month while maintaining CPC.

Roman.ua Reviews

5.0 10 Reviews
  • All Services
  • Digital Marketing
  • Big Data & BI
  • Relevance
  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Roman Slavka

All the processes that Roman.ua integrated have been working well for our lead generation efforts

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress
Utilities

Review Summary

Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC.

This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.

What was the project name that you have worked with Roman.ua?

Digital Strategy & Auditing for Cloud Management Platform

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided digital marketing strategies and performed an audit for a cloud management platform. The team analyzes the company's Google Ads and Meta campaign efforts to improve lead generation efforts.

What is it about the company that you appreciate the most?

For me, the most exciting thing was that we worked with co-owners of the agency and they found time to work on our task by themselves.

What was it about the company that you didn't like which they should do better?

No, I think all the processes that Roman.ua integrated have been working well for our lead generation efforts.

Chyngys Barynov

They analyzed our data much better than we could

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Advertising & Marketing

Review Summary

The Roman.ua team increased the number of leads 17 times (!) and decreased the CPL by 15%. And also they implemented end-to-end analytics from clicks to money. The guys are competent and easy to collaborate with. I liked how Roman’s team worked because they made very detailed checklists in Google Docs of what needed to be done. It is laid out so clearly to me, and probably, my grandmother would get it if she read this instruction. And I really like that we are staying connected.

What was the project name that you have worked with Roman.ua?

Digital Marketing for B2B SaaS Company

What service was provided as part of the project?

Big Data & BI

Describe your project in brief

Project Name - Digital Marketing for B2B SaaS Company
Brief description of your project - Roman.ua offered various digital marketing services for a B2B SaaS company. They helped set up the client's end-to-end analytics, launched campaigns, and managed email marketing from scratch.

What is it about the company that you appreciate the most?

- The guys are competent and easy to collaborate with. - I really like that we are staying connected.

What was it about the company that you didn't like which they should do better?

I didn't really have any problems with guys. The only thing is that we had a little delay in email marketing implementation, but it was temporary and was solved.

Yevhen Sokolnikov

The team is very responsive and always in touch with us

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$200000+
In Progress
E-commerce

Review Summary

Roman.ua has been working with our company from the start. Everything we have built in marketing was done in cooperation with Roman.ua. The entire digital strategy of our company was created and supported by Roman.ua. Roman.ua is our permanent subcontractor in digital marketing and plays a crucial role.

We have a deeply analytical approach to analyzing these metrics with various breakdowns (location, channel, campaign, source, etc.). The team is very responsive and always in touch with us. They use Worksection software to track every task we have. Tracking of tasks is clear for us

What was the project name that you have worked with Roman.ua?

boodmo.com

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provides digital marketing services for a spare parts marketplace in India. The team has created a digital strategy for the client and is serving as a permanent subcontractor.

What is it about the company that you appreciate the most?

High level of experience in digital marketing, flexibility, and attention to details.

What was it about the company that you didn't like which they should do better?

At this moment we are completely satisfied with Roman.ua

Lisha Riabinina

They are experts in the field and would always bring new ideas

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Review Summary

Roman.ua agency was an essential resource for the digital marketing strategy for our HyperX brand in the Eastern European region.

Starting with social media ads and then adding search and display ads, we were able to drive high-quality traffic to our partners’ websites. The Roman.ua team decreased the CPC 8 times. Later on, we also worked together on setting up Google Analytics for our landing pages.

The communication was always effective and we never experienced any delays. Being able to work with an agency that is capable of being flexible and accommodating working with a Global company is a rare find.

What was the project name that you have worked with Roman.ua?

Digital Marketing, SMM & PPC Services for Gaming Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided digital marketing services for a gaming company. The team managed the client's social media and PPC ads in Eastern European markets and set up Google Analytics for their landing pages.

What is it about the company that you appreciate the most?

- Always meeting deadlines. Reliability is crucial for our business. - They are experts in the field and would always bring new ideas.

What was it about the company that you didn't like which they should do better?

Looking back, I think having more meeting time would be helpful rather than communicating through text.

Mykola Mandra

Everything that we wanted to improve or change during our cooperation was resolved.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Review Summary

Roman.ua is not an ordinary internet marketing agency; they are professionals in their field with extensive experience.

Roman.ua was entrusted with complete control over our digital marketing; they could do whatever they thought necessary to achieve our business goals. At first, advertising campaigns were launched through Google ads: shopping, search, and banner ads; Google Analytics was set up.

The next stage was the launch of advertising through Facebook and Instagram; Roman.ua helped to set up and launch Facebook post boosting & shopping campaigns. Later, e-mail marketing and specific B2B digital marketing campaigns were also set up.

We worked with Roman.ua for two fruitful years. Roman.ua’s work has resulted in a 50x increase in monthly turnover, a 21x growth in monthly orders, and 37 times more leads.

What was the project name that you have worked with Roman.ua?

Digital Marketing for Online Agricultural Store

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A plant protection company hired Roman.ua for digital marketing services. The team was tasked with managing the client's online marketing campaigns through Google Ads, social media, and email marketing.

What is it about the company that you appreciate the most?

- they are professionals in their field with extensive experience. I was most impressed by their approach; - they were always in contact with us and knew how to adapt to the needs of unstable market conditions. They had a competent opinion on any issue and provided excellent recommendations.

What was it about the company that you didn't like which they should do better?

Everything that we wanted to improve or change during our cooperation was resolved.

Julia Khan

I was surprised by Roman’s deep understanding of tech details.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

Review Summary

Whereas it’s hard to estimate direct profit from implementing data warehouse projects and building a metrics framework, I’m sure to say working with Roman.ua's team saved us tons of analysts and data engineers' time and also brought the decision-making process in our company to a new level. They communicated well to respond to the queries in a timely manner. The team was clever. I was surprised by Roman’s deep understanding of tech details. And taking into account the nature of our project, this was a key advantage that made this company really unique to me. Sometimes small details of data gathering and storage in GA can play a critical role, especially with large-scale non-ecommerce projects where built-in metrics are not 100% suitable for implementing.

What was the project name that you have worked with Roman.ua?

Google Analytics consulting and BI system implementation

What service was provided as part of the project?

Big Data & BI

Describe your project in brief

We have an internal BI team, however we needed consulting in some deep details of Google Analytics implementation. Roman provided guidance and suggested several possible solutions on how to merge data from different advertising platforms and website data on user level. This actually, uncovered for us tons of new insights both in marketing and product fields.

What is it about the company that you appreciate the most?

I was surprised by Roman’s deep understanding of tech details.

What was it about the company that you didn't like which they should do better?

Today, we are satisfied with everything within the scope of this project

Alexander Khlevnuk

The main value is their level of flexibility and desire to go the extra mile if the situation requires it.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress

Review Summary

Roman.ua has helped us significantly to cut costs. Taking the average costs, we’re talking about a 35-40 % reduction with a huge budget. Before the optimization, we spent more than 100,000 USD per month on PPC. Another achievement regarding the figures that I’d like to mention is that after the optimization was done, we increased the budget with the number of leads growing correspondingly. The vendor communicates well, enabling them to address change requests efficiently.

What was the project name that you have worked with Roman.ua?

Digital Marketing for B2B SaaS Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua leads a B2B SaaS firm's digital marketing efforts. They've conducted a marketing audit, managed PPC ads, optimized cost per acquisition and conversions, and performed analytics training for the client.

What is it about the company that you appreciate the most?

The management of the company actively supervises ongoing projects, so many things can be streamlined in a prompt manner.

The main value is their level of flexibility and desire to go the extra mile if the situation requires it

What was it about the company that you didn't like which they should do better?

The lack of middle management during some period of time

Dmytro Malakhov

"They always keep up with trends and look for new ways to solve our problems with the latest technologies."

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress

Review Summary

I’m glad they always keep up with trends and look for new ways to solve our problems with the latest technologies and not by just increasing the number of billed hours.
We have been working with the Roman.ua team on PPC, web analytics, and email marketing since 2015. I can definitely say that the team works for us as a high-level contractor. For example, they set up an email automation system with more than 300 trigger emails. We’ve achieved 98.6% deliverability and not a single downgrade or hit by Mandrill filters over the whole period, with over 200,000 submissions per month.

We really liked that technically the process in Roman.ua company is set appropriately. Tasks that we give them are either in work, already completed, or you return them back. So, the case when a task is simply lost can never occur, which brings nothing but joy.

What was the project name that you have worked with Roman.ua?

Digital Marketing for Daily Rent Marketplace

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A daily rent marketplace was looking to enhance their digital presence, so they engaged with Roman.ua for ongoing digital marketing services, including, PPC management, email marketing, and online analytics.

What is it about the company that you appreciate the most?

I’m glad they always keep up with trends and look for new ways to solve our problems with the latest technologies and not by just increasing the numbe

What was it about the company that you didn't like which they should do better?

Yes, there were some inconsistencies in the little things, and you learned a lesson from each failure. And if, for example, a business process misfire

Ivan Lobov

They are very flexible, and you can always find a middle ground with them.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

Review Summary

The company was happy with Roman.ua's services. Roman and his team are not afraid of taking risks, they are very flexible, and you can always find a middle ground with them, even if your points of view have grown apart for any reason. They performed all MailChimp tasks effectively, allowing the firm to streamline their interactions with around 25,000 online retail customers. They attracted around 60,000 customers through offline channels, thanks to the team's efficient services. All tasks were completed on time and in the most efficient way. The communication was prompt and effective.

What was the project name that you have worked with Roman.ua?

Digital Marketing & E-Commerce Services for Merchandise Firm

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided e-commerce development services for a children's merchandise company. They created reports and analytics on website traffic and other KPIs. They also worked on MailChimp integrations and SEO.

What is it about the company that you appreciate the most?

Roman and his team are not afraid of taking risks

They are very flexible and you can always find a middle ground with them, even if your points of view have grown apart for any reason.

What was it about the company that you didn't like which they should do better?

Nothing that I remember. Nothing that I remember. Nothing that I remember.

Volodymyr Lashchevskyi

I was surprised by Roman’s deep understanding of tech details.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress

Review Summary

First of all, I want to say that the Roman.ua team always does more than you expect! During the first six months of cooperation, the growth was about 600%!!!. The team's structured approach and use of various tools allow them to monitor each advertising company's ROI indicators and plan more accordingly. Their detailed reports, flexibility, top-notch customer support are hallmarks of their work.

What was the project name that you have worked with Roman.ua?

Harmony of Health LLC .

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Medical Center. Services to the population also for the corporate segment. We work with government programs. All medical specialties, own laboratory and all clinical research.

What is it about the company that you appreciate the most?

Everything is perfect in my opinion. Deep understanding of tech details

What was it about the company that you didn't like which they should do better?

I can’t remember anything significant. Haven't found it yet and hope it stays that way.