Roman.ua

Roman.ua implemented a new approach to structuring the product catalog based on product value and profitability, replacing the outdated ABC/XYZ analysis. This strategic shift led to more precise segmentation in advertising campaigns and significantly boosted efficiency. PPC team completely overhauled our advertising strategy by implementing a new structure for PMax campaigns in Google Ads and aligning it with Facebook Ads. This approach maximized budget efficiency and significantly improved ROI. Their in-depth analysis revealed a high order cancellation rate. By following their recommendations and restructuring our sales processes, we reduced cancellations by 38%, which improved overall operational efficiency. The email marketing team transitioned our notification system from SMS to Viber, reducing operational costs and expanding automated flows, which resulted in improved customer engagement.

The team took over full support of Google Ads: they launched and optimized campaigns across Performance Max, Shopping, Search, Google Display Network, and YouTube. Comprehensive audits of Google Analytics and advertising costs improved transaction tracking accuracy and enabled more reliable performance analysis. The team implemented a data-driven strategy with strict ROAS targets. A new rule for handling low-margin products (defaulting to 1% of the product price as margin) helped double ROI in May and reach +46% in June 2024 (up from –29% in March). GDN campaigns boosted add-to-cart conversions by +135%, while search ads increased orders by +18%. A new approach to low-margin products helped double ROI. Overall, the newly introduced PMax structure proved scalable, with clear ROI logic based on product profitability and price tiers, allowing for continuous reinvestment into the most effective segments.

Over the years, the team has built our entire online marketing system from scratch and implemented a complete digital marketing strategy. They set up PPC advertising and web analytics, establishing a foundational flow of users and orders within the first few months of work. Simultaneously, the agency launched retention marketing, which included designing trigger-based and promotional email campaigns Roman.ua also developed a dedicated sales funnel for the B2B segment, incorporating customized landing pages, tailored offers, and communication campaigns targeted at wholesale buyers and partners. In addition, Roman.ua handles complete technical website management. They provided comprehensive technical optimization of our website. The agency selects contractors for non-core services, and even provides support for offline points of sale.

"Roman.ua has developed an advertising campaign strategy for us. The team manages the PPC channels of Google Ads and Meta Ads and tracks performance analytics. Advanced Performance Max optimization practices were implemented. Continuous monitoring and testing of new approaches were conducted to enhance advertising efficiency. The team prepared everything for controlled growth: analytics, settings, budgets. Actual ROI is positive and allows us to keep scaling budgets."

First of all, email marketing was set up: a new email design was prepared, a mailing schedule was drawn up, and automatic trigger chains for the emails were set up. After the agency took over Google advertising, an audit of current advertising was carried out, priorities were set, and product and brand segments were highlighted according to these priorities. Search and shopping advertising campaigns were launched. Keyword monitoring takes place on an ongoing basis. After restructuring and optimizing Google Ads campaigns, we got rid of many unprofitable campaigns, which led to an increase in revenue of 25%. The team also managed to double the number of transactions from email. They implemented pop-up forms to grow the subscriber base, implemented triggered emails, and established a regular newsletter. Their team is structured, systematic, and open to new ideas.

Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC. This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.

The Roman.ua team increased the number of leads 17 times (!) and decreased the CPL by 15%. And also they implemented end-to-end analytics from clicks to money. The guys are competent and easy to collaborate with. I liked how Roman’s team worked because they made very detailed checklists in Google Docs of what needed to be done. It is laid out so clearly to me, and probably, my grandmother would get it if she read this instruction. And I really like that we are staying connected.

Roman.ua has been working with our company from the start. Everything we have built in marketing was done in cooperation with Roman.ua. The entire digital strategy of our company was created and supported by Roman.ua. Roman.ua is our permanent subcontractor in digital marketing and plays a crucial role. We have a deeply analytical approach to analyzing these metrics with various breakdowns (location, channel, campaign, source, etc.). The team is very responsive and always in touch with us. They use Worksection software to track every task we have. Tracking of tasks is clear for us

Roman.ua agency was an essential resource for the digital marketing strategy for our HyperX brand in the Eastern European region. Starting with social media ads and then adding search and display ads, we were able to drive high-quality traffic to our partners’ websites. The Roman.ua team decreased the CPC 8 times. Later on, we also worked together on setting up Google Analytics for our landing pages. The communication was always effective and we never experienced any delays. Being able to work with an agency that is capable of being flexible and accommodating working with a Global company is a rare find.

Roman.ua is not an ordinary internet marketing agency; they are professionals in their field with extensive experience. Roman.ua was entrusted with complete control over our digital marketing; they could do whatever they thought necessary to achieve our business goals. At first, advertising campaigns were launched through Google ads: shopping, search, and banner ads; Google Analytics was set up. The next stage was the launch of advertising through Facebook and Instagram; Roman.ua helped to set up and launch Facebook post boosting & shopping campaigns. Later, e-mail marketing and specific B2B digital marketing campaigns were also set up. We worked with Roman.ua for two fruitful years. Roman.ua’s work has resulted in a 50x increase in monthly turnover, a 21x growth in monthly orders, and 37 times more leads.

Whereas it’s hard to estimate direct profit from implementing data warehouse projects and building a metrics framework, I’m sure to say working with Roman.ua's team saved us tons of analysts and data engineers' time and also brought the decision-making process in our company to a new level. They communicated well to respond to the queries in a timely manner. The team was clever. I was surprised by Roman’s deep understanding of tech details. And taking into account the nature of our project, this was a key advantage that made this company really unique to me. Sometimes small details of data gathering and storage in GA can play a critical role, especially with large-scale non-ecommerce projects where built-in metrics are not 100% suitable for implementing.

The company was happy with Roman.ua's services. Roman and his team are not afraid of taking risks, they are very flexible, and you can always find a middle ground with them, even if your points of view have grown apart for any reason. They performed all MailChimp tasks effectively, allowing the firm to streamline their interactions with around 25,000 online retail customers. They attracted around 60,000 customers through offline channels, thanks to the team's efficient services. All tasks were completed on time and in the most efficient way. The communication was prompt and effective.

Roman.ua has helped us significantly to cut costs. Taking the average costs, we’re talking about a 35-40 % reduction with a huge budget. Before the optimization, we spent more than 100,000 USD per month on PPC. Another achievement regarding the figures that I’d like to mention is that after the optimization was done, we increased the budget with the number of leads growing correspondingly. The vendor communicates well, enabling them to address change requests efficiently.

I’m glad they always keep up with trends and look for new ways to solve our problems with the latest technologies and not by just increasing the number of billed hours. We have been working with the Roman.ua team on PPC, web analytics, and email marketing since 2015. I can definitely say that the team works for us as a high-level contractor. For example, they set up an email automation system with more than 300 trigger emails. We’ve achieved 98.6% deliverability and not a single downgrade or hit by Mandrill filters over the whole period, with over 200,000 submissions per month. We really liked that technically the process in Roman.ua company is set appropriately. Tasks that we give them are either in work, already completed, or you return them back. So, the case when a task is simply lost can never occur, which brings nothing but joy.

First of all, I want to say that the Roman.ua team always does more than you expect! During the first six months of cooperation, the growth was about 600%!!!. The team's structured approach and use of various tools allow them to monitor each advertising company's ROI indicators and plan more accordingly. Their detailed reports, flexibility, top-notch customer support are hallmarks of their work.