Roman.ua

4.9 15 Reviews

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PPC, Web Analytics, Email Marketing Experts

🧩 PPC, Web Analytics, Email Marketing Experts

Top-notch experts in ✅ PPC ✅ Web analytics ✅ Email & Retention marketing ✅ B2B digital marketing

⭐️ 270+ Clients 🏆 Google Premier Partner 🏆 Meta Business Partner ✅

Some of our clients are Lenovo, Chicco, Kingston Technology, Semrush, HyperX, iDeals Solutions, MacPaw, AJAX and 270+ other clients at https://roman.ua/en/clients/

✅ Marketing Stack Web, mobile & database analytics: Google Analytics, Google Tag Manager, Microsoft Excel, Google Spreadsheets, Microsoft Power BI, SQL, Microsoft Clarity, Mixpanel, Kissmetrics, SourceBuster, Clevertap, Metabase. Email marketing: MailChimp, Klaviyo, Clevertap, eSputnik, SendPulse, Mandrill, Amazon SES. PPC advertising: Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Capterra, G2, etc.

Ukraine

11 Marshala Rybalko Str. , Kyiv, kyiv 04116

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Service Focus

Focus of Digital Marketing

Social Media Marketing - 15%
PPC - 30%
Mobile App Marketing - 10%
Email Marketing - 15%
Analytics Consulting - 10%
Search Engine Marketing - 15%
Amazon - 5%

Industry Focus

Business Services - 25%
Information Technology - 25%
E-commerce - 20%
Consumer Products - 15%
Retail - 15%

Client Focus

50% Small Business

5% Large Business

45% Medium Business

Review Analytics of Roman.ua

15
Total Reviews

4.9/5
Overall Rating

1
Recent Reviews

What Users Say

With Roman.ua, we boosted our net profit 10x in 2 years

Andrii Hryhorenko , Project Manager at Molotok

Roman.ua focused on real ROI, not vanity metrics.

Yuliia Vorobei , CMO at KTC

Roman.ua increased the revenue of our online store by 16 times

Max Lypko

Thanks to Roman.ua, the number of transactions increased 9.5 times, while ad costs rose only 4.6 times, and CPO was halved in 2 years.

Vasyl Pidluskyi , CMO at MTA

Thanks to Roman.ua we have increased revenue by 25% with the same spending.

Igor Pluzhenko , CEO & Co-Founder at Kormax Trade

What Users Like The Most

What stood out most about Roman.ua was their speed and proactivity — from launching campaigns within 24–48 hours to suggesting more innovative tracking methods and optimizations. They focused on real ROI, not just surface metrics, and consistently aligned strategies with product margins, stock, and seasonality. Communication was clear and action-oriented. In short, Roman.ua combined fast execution with business-driven thinking, making them a highly reliable, results-focused partner.
What I like the most is the openness to new ideas, while keeping a structured and systematic approach.
We truly appreciate their approach to tasks, structure, and oversight. Every process follows a sequential and orderly path, ensuring we remain calm throughout the entire workflow

What Users Like The Least

It would be great to send automated follow-up messages immediately after calls.
At this moment we are completely satisfied with Roman.ua.
It would be great to see more research initiatives and recommendations for new development strategies based on previous sales analytics

Detailed Reviews of Roman.ua

4.9 15 Reviews

Andrii Hryhorenko, Project Manager at Molotok

Posted 1 month ago

With Roman.ua, we boosted our net profit 10x in 2 years

Roman.ua implemented a new approach to structuring the product catalog based on product value and profitability, replacing the outdated ABC/XYZ analysis. This strategic shift led to more precise segmentation in advertising campaigns and significantly boosted efficiency.
PPC team completely overhauled our advertising strategy by implementing a new structure for PMax campaigns in Google Ads and aligning it with Facebook Ads. This approach maximized budget efficiency and significantly improved ROI.
Their in-depth analysis revealed a high order cancellation rate. By following their recommendations and restructuring our sales processes, we reduced cancellations by 38%, which improved overall operational efficiency.
The email marketing team transitioned our notification system from SMS to Viber, reducing operational costs and expanding automated flows, which resulted in improved customer engagement.

What was the project name that you have worked with Roman.ua?

Digital Marketing for DIY Retailer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provides digital marketing services for a tool and hardware retailer with both online and brick-and-mortar stores. The team has optimized product feeds, scaled online sales, restructured ad campaigns, and improved customer communication.

What is it about the company that you appreciate the most?

A young yet experienced team that quickly adapts to new challenges. What stands out the most is their willingness to experiment and implement fresh ideas and tools, while maintaining a high level of responsibility.

What was it about the company that you didn't like which they should do better?

The Roman.ua team constantly suggests new ideas for changes and optimizations. We review them during regular meetings and implement them as needed. Currently, we are focused on improving the retention trigger mechanics, but due to limited resources, progress is slower than we’d like. This is our current focus for improvement.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress
Retail

Yuliia Vorobei, CMO at KTC

Posted 7 months ago

Roman.ua focused on real ROI, not vanity metrics.

The team took over full support of Google Ads: they launched and optimized campaigns across Performance Max, Shopping, Search, Google Display Network, and YouTube.

Comprehensive audits of Google Analytics and advertising costs improved transaction tracking accuracy and enabled more reliable performance analysis.

The team implemented a data-driven strategy with strict ROAS targets. A new rule for handling low-margin products (defaulting to 1% of the product price as margin) helped double ROI in May and reach +46% in June 2024 (up from –29% in March).
GDN campaigns boosted add-to-cart conversions by +135%, while search ads increased orders by +18%. A new approach to low-margin products helped double ROI.

Overall, the newly introduced PMax structure proved scalable, with clear ROI logic based on product profitability and price tiers, allowing for continuous reinvestment into the most effective segments.

What was the project name that you have worked with Roman.ua?

Digital Marketing for Consumer Electronics Retailer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provides digital marketing services for a consumer electronics retailer with both online and brick-and-mortar stores. The team manages and optimizes Google Ads campaigns, implements data-driven strategies, and conducts performance analyses.

What is it about the company that you appreciate the most?

What stood out most about Roman.ua was their speed and proactivity — from launching campaigns within 24–48 hours to suggesting more innovative tracking methods and optimizations. They focused on real ROI, not just surface metrics, and consistently aligned strategies with product margins, stock, and seasonality. Communication was clear and action-oriented. In short, Roman.ua combined fast execution with business-driven thinking, making them a highly reliable, results-focused partner.

What was it about the company that you didn't like which they should do better?

It would be great to send automated follow-up messages immediately after calls.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress
Consumer Products

Max Lypko

Posted 9 months ago

Roman.ua increased the revenue of our online store by 16 times

Over the years, the team has built our entire online marketing system from scratch and implemented a complete digital marketing strategy. They set up PPC advertising and web analytics, establishing a foundational flow of users and orders within the first few months of work. Simultaneously, the agency launched retention marketing, which included designing trigger-based and promotional email campaigns

Roman.ua also developed a dedicated sales funnel for the B2B segment, incorporating customized landing pages, tailored offers, and communication campaigns targeted at wholesale buyers and partners.
In addition, Roman.ua handles complete technical website management. They provided comprehensive technical optimization of our website. The agency selects contractors for non-core services, and even provides support for offline points of sale.

What was the project name that you have worked with Roman.ua?

PPC, CMS Migration & B2B Lead Generation for Tea & Coffee Co

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provides digital marketing services for a tea and coffee company. The agency serves as exclusive and long-term marketing partner, handling all aspects of the client’s digital marketing. Their work included developing a comprehensive online marketing strategy from scratch and setting up PPC advertising, web analytics, and retention marketing.

What is it about the company that you appreciate the most?

The team’s technical expertise is exceptional. They have a deep understanding of PPC and web analytics, designing an effective campaign structure that consistently delivers measurable results. The team also excels in using retention tools, including trigger-based and promotional emails, and in building B2B sales funnels. Their approach is both precise and innovative, supported by transparent reporting and clear communication.

What was it about the company that you didn't like which they should do better?

Incorporating additional expertise in social media marketing (SMM) could be beneficial for certain clients.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress
Food & Beverages

Vasyl Pidluskyi, CMO at MTA

Posted on Dec 12, 2024

Thanks to Roman.ua, the number of transactions increased 9.5 times, while ad costs rose only 4.6 times, and CPO was halved in 2 years.

"Roman.ua has developed an advertising campaign strategy for us. The team manages the PPC channels of Google Ads and Meta Ads and tracks performance analytics.

Advanced Performance Max optimization practices were implemented. Continuous monitoring and testing of new approaches were conducted to enhance advertising efficiency.

The team prepared everything for controlled growth: analytics, settings, budgets. Actual ROI is positive and allows us to keep scaling budgets."

What was the project name that you have worked with Roman.ua?

Advertising Strategy & PPC for Electronics Retailer

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua has developed an advertising campaign strategy for an electronics retailer. The team manages the PPC channels of Google Ads and Meta Ads and tracks performance analytics.

What is it about the company that you appreciate the most?

We truly appreciate their approach to tasks, structure, and oversight. Every process follows a sequential and orderly path, ensuring we remain calm throughout the entire workflow

What was it about the company that you didn't like which they should do better?

It would be great to see more research initiatives and recommendations for new development strategies based on previous sales analytics

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

In Progress
Retail

Igor Pluzhenko, CEO & Co-Founder at Kormax Trade

Posted on Jul 05, 2024

Thanks to Roman.ua we have increased revenue by 25% with the same spending.

First of all, email marketing was set up: a new email design was prepared, a mailing schedule was drawn up, and automatic trigger chains for the emails were set up. After the agency took over Google advertising, an audit of current advertising was carried out, priorities were set, and product and brand segments were highlighted according to these priorities. Search and shopping advertising campaigns were launched. Keyword monitoring takes place on an ongoing basis.

After restructuring and optimizing Google Ads campaigns, we got rid of many unprofitable campaigns, which led to an increase in revenue of 25%. The team also managed to double the number of transactions from email. They implemented pop-up forms to grow the subscriber base, implemented triggered emails, and established a regular newsletter. Their team is structured, systematic, and open to new ideas.

What was the project name that you have worked with Roman.ua?

Email Marketing & PPC for Pet Food & Goods Distributor

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A pet food and goods distributor hired Roman.ua to help with Email marketing and Google Ads. The work included email scheduling and automation, ad campaign management, and keyword research.

What is it about the company that you appreciate the most?

What I like the most is the openness to new ideas, while keeping a structured and systematic approach.

What was it about the company that you didn't like which they should do better?

At this moment we are completely satisfied with Roman.ua.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress
Consumer Products

Roman Slavka, CMO at Poster POS

Posted on Jul 10, 2023

All the processes that Roman.ua integrated have been working well for our lead generation efforts

Agency made the audit of all our digital marketing activities a few years ago. They found mistakes in our Meta and Google ads and prepared a list of actions that we should implement. Made suggestions on how to improve work with our email marketing. That audit was really helpful, we strongly improved the quality of leads and decreased CAC.

This year we have started to sell our software in the new Philippine market. We had a problem with lead generation. We need to attract new customers with an acceptable payback period in the short term. After the last audit we also already decreased CAC, due to the right work with GEO targeting. Also, we got a lot of ideas on tracking our paid ads and finding new ideas on how to optimize our email marketing campaigns. During the last audit, we also found new ideas for attracting customers with not typical methods: outreach, crowd marketing, working with the local community, etc.

What was the project name that you have worked with Roman.ua?

Digital Strategy & Auditing for Cloud Management Platform

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided digital marketing strategies and performed an audit for a cloud management platform. The team analyzes the company's Google Ads and Meta campaign efforts to improve lead generation efforts.

What is it about the company that you appreciate the most?

For me, the most exciting thing was that we worked with co-owners of the agency and they found time to work on our task by themselves.

What was it about the company that you didn't like which they should do better?

No, I think all the processes that Roman.ua integrated have been working well for our lead generation efforts.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
In Progress
Utilities

Chyngys Barynov, CEO at Worksection

Posted on Jun 29, 2023

They analyzed our data much better than we could

The Roman.ua team increased the number of leads 17 times (!) and decreased the CPL by 15%. And also they implemented end-to-end analytics from clicks to money. The guys are competent and easy to collaborate with. I liked how Roman’s team worked because they made very detailed checklists in Google Docs of what needed to be done. It is laid out so clearly to me, and probably, my grandmother would get it if she read this instruction. And I really like that we are staying connected.

What was the project name that you have worked with Roman.ua?

Digital Marketing for B2B SaaS Company

What service was provided as part of the project?

Big Data & BI

Describe your project in brief

Project Name - Digital Marketing for B2B SaaS Company
Brief description of your project - Roman.ua offered various digital marketing services for a B2B SaaS company. They helped set up the client's end-to-end analytics, launched campaigns, and managed email marketing from scratch.

What is it about the company that you appreciate the most?

- The guys are competent and easy to collaborate with. - I really like that we are staying connected.

What was it about the company that you didn't like which they should do better?

I didn't really have any problems with guys. The only thing is that we had a little delay in email marketing implementation, but it was temporary and was solved.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Advertising & Marketing

Yevhen Sokolnikov, Managing General Partner at boodmo.com (Smart Parts Online Pvt Ltd)

Posted on Jun 20, 2023

The team is very responsive and always in touch with us

Roman.ua has been working with our company from the start. Everything we have built in marketing was done in cooperation with Roman.ua. The entire digital strategy of our company was created and supported by Roman.ua. Roman.ua is our permanent subcontractor in digital marketing and plays a crucial role.

We have a deeply analytical approach to analyzing these metrics with various breakdowns (location, channel, campaign, source, etc.). The team is very responsive and always in touch with us. They use Worksection software to track every task we have. Tracking of tasks is clear for us

What was the project name that you have worked with Roman.ua?

boodmo.com

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provides digital marketing services for a spare parts marketplace in India. The team has created a digital strategy for the client and is serving as a permanent subcontractor.

What is it about the company that you appreciate the most?

High level of experience in digital marketing, flexibility, and attention to details.

What was it about the company that you didn't like which they should do better?

At this moment we are completely satisfied with Roman.ua

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress
E-commerce

Lisha Riabinina

Posted on May 23, 2023

They are experts in the field and would always bring new ideas

Roman.ua agency was an essential resource for the digital marketing strategy for our HyperX brand in the Eastern European region.

Starting with social media ads and then adding search and display ads, we were able to drive high-quality traffic to our partners’ websites. The Roman.ua team decreased the CPC 8 times. Later on, we also worked together on setting up Google Analytics for our landing pages.

The communication was always effective and we never experienced any delays. Being able to work with an agency that is capable of being flexible and accommodating working with a Global company is a rare find.

What was the project name that you have worked with Roman.ua?

Digital Marketing, SMM & PPC Services for Gaming Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided digital marketing services for a gaming company. The team managed the client's social media and PPC ads in Eastern European markets and set up Google Analytics for their landing pages.

What is it about the company that you appreciate the most?

- Always meeting deadlines. Reliability is crucial for our business. - They are experts in the field and would always bring new ideas.

What was it about the company that you didn't like which they should do better?

Looking back, I think having more meeting time would be helpful rather than communicating through text.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Mykola Mandra, Project Manager at LNZ Group

Posted on Apr 07, 2023

Everything that we wanted to improve or change during our cooperation was resolved.

Roman.ua is not an ordinary internet marketing agency; they are professionals in their field with extensive experience.

Roman.ua was entrusted with complete control over our digital marketing; they could do whatever they thought necessary to achieve our business goals. At first, advertising campaigns were launched through Google ads: shopping, search, and banner ads; Google Analytics was set up.

The next stage was the launch of advertising through Facebook and Instagram; Roman.ua helped to set up and launch Facebook post boosting & shopping campaigns. Later, e-mail marketing and specific B2B digital marketing campaigns were also set up.

We worked with Roman.ua for two fruitful years. Roman.ua’s work has resulted in a 50x increase in monthly turnover, a 21x growth in monthly orders, and 37 times more leads.

What was the project name that you have worked with Roman.ua?

Digital Marketing for Online Agricultural Store

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A plant protection company hired Roman.ua for digital marketing services. The team was tasked with managing the client's online marketing campaigns through Google Ads, social media, and email marketing.

What is it about the company that you appreciate the most?

- they are professionals in their field with extensive experience. I was most impressed by their approach; - they were always in contact with us and knew how to adapt to the needs of unstable market conditions. They had a competent opinion on any issue and provided excellent recommendations.

What was it about the company that you didn't like which they should do better?

Everything that we wanted to improve or change during our cooperation was resolved.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Advertising & Marketing

Julia Khan, Vice President of Analytics at SEMrush

Posted on Mar 01, 2023

I was surprised by Roman’s deep understanding of tech details.

Whereas it’s hard to estimate direct profit from implementing data warehouse projects and building a metrics framework, I’m sure to say working with Roman.ua's team saved us tons of analysts and data engineers' time and also brought the decision-making process in our company to a new level. They communicated well to respond to the queries in a timely manner. The team was clever. I was surprised by Roman’s deep understanding of tech details. And taking into account the nature of our project, this was a key advantage that made this company really unique to me. Sometimes small details of data gathering and storage in GA can play a critical role, especially with large-scale non-ecommerce projects where built-in metrics are not 100% suitable for implementing.

What was the project name that you have worked with Roman.ua?

Google Analytics consulting and BI system implementation

What service was provided as part of the project?

Big Data & BI

Describe your project in brief

We have an internal BI team, however we needed consulting in some deep details of Google Analytics implementation. Roman provided guidance and suggested several possible solutions on how to merge data from different advertising platforms and website data on user level. This actually, uncovered for us tons of new insights both in marketing and product fields.

What is it about the company that you appreciate the most?

I was surprised by Roman’s deep understanding of tech details.

What was it about the company that you didn't like which they should do better?

Today, we are satisfied with everything within the scope of this project

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed

Ivan Lobov, CIO & Director at Antoshka

Posted on Feb 03, 2023

They are very flexible, and you can always find a middle ground with them.

The company was happy with Roman.ua's services. Roman and his team are not afraid of taking risks, they are very flexible, and you can always find a middle ground with them, even if your points of view have grown apart for any reason. They performed all MailChimp tasks effectively, allowing the firm to streamline their interactions with around 25,000 online retail customers. They attracted around 60,000 customers through offline channels, thanks to the team's efficient services. All tasks were completed on time and in the most efficient way. The communication was prompt and effective.

What was the project name that you have worked with Roman.ua?

Digital Marketing & E-Commerce Services for Merchandise Firm

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua provided e-commerce development services for a children's merchandise company. They created reports and analytics on website traffic and other KPIs. They also worked on MailChimp integrations and SEO.

What is it about the company that you appreciate the most?

Roman and his team are not afraid of taking risks

They are very flexible and you can always find a middle ground with them, even if your points of view have grown apart for any reason.

What was it about the company that you didn't like which they should do better?

Nothing that I remember. Nothing that I remember. Nothing that I remember.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed

Alexander Khlevnuk, Chief Revenue Officer at iDeals

Posted on Feb 02, 2023

The main value is their level of flexibility and desire to go the extra mile if the situation requires it.

Roman.ua has helped us significantly to cut costs. Taking the average costs, we’re talking about a 35-40 % reduction with a huge budget. Before the optimization, we spent more than 100,000 USD per month on PPC. Another achievement regarding the figures that I’d like to mention is that after the optimization was done, we increased the budget with the number of leads growing correspondingly. The vendor communicates well, enabling them to address change requests efficiently.

What was the project name that you have worked with Roman.ua?

Digital Marketing for B2B SaaS Company

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Roman.ua leads a B2B SaaS firm's digital marketing efforts. They've conducted a marketing audit, managed PPC ads, optimized cost per acquisition and conversions, and performed analytics training for the client.

What is it about the company that you appreciate the most?

The management of the company actively supervises ongoing projects, so many things can be streamlined in a prompt manner.

The main value is their level of flexibility and desire to go the extra mile if the situation requires it

What was it about the company that you didn't like which they should do better?

The lack of middle management during some period of time

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress

Dmytro Malakhov, CEO & Founder at Dobovo

Posted on Jan 31, 2023

"They always keep up with trends and look for new ways to solve our problems with the latest technologies."

I’m glad they always keep up with trends and look for new ways to solve our problems with the latest technologies and not by just increasing the number of billed hours.
We have been working with the Roman.ua team on PPC, web analytics, and email marketing since 2015. I can definitely say that the team works for us as a high-level contractor. For example, they set up an email automation system with more than 300 trigger emails. We’ve achieved 98.6% deliverability and not a single downgrade or hit by Mandrill filters over the whole period, with over 200,000 submissions per month.

We really liked that technically the process in Roman.ua company is set appropriately. Tasks that we give them are either in work, already completed, or you return them back. So, the case when a task is simply lost can never occur, which brings nothing but joy.

What was the project name that you have worked with Roman.ua?

Digital Marketing for Daily Rent Marketplace

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

A daily rent marketplace was looking to enhance their digital presence, so they engaged with Roman.ua for ongoing digital marketing services, including, PPC management, email marketing, and online analytics.

What is it about the company that you appreciate the most?

I’m glad they always keep up with trends and look for new ways to solve our problems with the latest technologies and not by just increasing the numbe

What was it about the company that you didn't like which they should do better?

Yes, there were some inconsistencies in the little things, and you learned a lesson from each failure. And if, for example, a business process misfire

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress

Volodymyr Lashchevskyi, Chief Technical Officer at Harmony of Health

Posted on Dec 15, 2022

I was surprised by Roman’s deep understanding of tech details.

First of all, I want to say that the Roman.ua team always does more than you expect! During the first six months of cooperation, the growth was about 600%!!!. The team's structured approach and use of various tools allow them to monitor each advertising company's ROI indicators and plan more accordingly. Their detailed reports, flexibility, top-notch customer support are hallmarks of their work.

What was the project name that you have worked with Roman.ua?

Harmony of Health LLC .

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Medical Center. Services to the population also for the corporate segment. We work with government programs. All medical specialties, own laboratory and all clinical research.

What is it about the company that you appreciate the most?

Everything is perfect in my opinion. Deep understanding of tech details

What was it about the company that you didn't like which they should do better?

I can’t remember anything significant. Haven't found it yet and hope it stays that way.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress

Client Portfolio of Roman.ua

Project Industry

Business Services - 13.3%
Gaming - 6.7%
Information Technology - 20.0%
Retail - 6.7%
Oil & Energy - 6.7%
Agriculture - 6.7%
Consumer Products - 6.7%
Financial & Payments - 13.3%
Other Industries - 6.7%
Hospitality - 6.7%
Real Estate - 6.7%

Major Industry Focus

Information Technology

Project Cost

Not Disclosed - 66.7%
$100001 to $500000 - 20.0%
$50001 to $100000 - 13.3%

Common Project Cost

Not Disclosed

Project Timeline

Not Disclosed - 13.3%
1 to 25 Weeks - 6.7%
26 to 50 Weeks - 13.3%
51 to 100 Weeks - 60.0%
100+ Weeks - 6.7%

Project Timeline

51 to 100 Weeks

Clients: 8

SemRush
MacPaw
iDeals
Lenovo
Chicco
AJAX
HyperX
Kingston

Portfolios: 15

SemRush

A SaaS platform hired Roman.ua for BI and analytics services. The team consulted the client's Google Analytics to provide solutions for Google Analytics Enhanced E-Commerce and sampling issues.

Solutions:

Advising the Client on web analytics.
Assistance provided with implementing Enhanced Ecommerce in Google Analytics.
Offering solutions to the sampling problem in Google Analytics, which happens if the amount of visitors is high.

Read a testimonial from Yulia Hansvyarova, Head of Digital Marketing Team at SemRush, about working with Roman.ua https://roman.ua/en/reviews/sem-rush/

Web App

HyperX

A Manufacturer of gamers devices hired Roman.ua for consulting and analytics services.

Solutions:

Analytics for all promo in the CIS.
Advertising directly in search and social media. Launched 40+ promotional campaigns in CIS.
Conversion of promo landings improved.
Targeting to collect the target audience tested.

Read a testimonial from Alina Riabinina, Go-to-Market Team Lead for HyperX at HP Inc. about working with Roman.ua https://roman.ua/en/reviews/hyper-x/

Web App

Kingston

A Flash memory and computer components company hired us to improve their knowledge in the field of Internet marketing. The team consulted the client's Google Ads, Google Analytiсs to provide solutions for banner ads, and mechanics to boost promotions.

Solutions:

Advising on improving the efficiency of remarketing.
Advising on Google Ads, Google Analytiсs, banner ads, and mechanics to boost promotions.
Advertising in search and social media for promotional activities.

Read a testimonial from Olga Andreeva, Field Marketing Manager, Ukraine & CIS in Kingston about working with Roman.ua https://roman.ua/en/reviews/hyper-x/

Web App

iDeals

A Virtual dataroom provider was looking to increase their internal expertise and solve the task on traffic cost optimization, so they engaged with Roman.ua for ongoing digital marketing services, including, PPC management, PPC audit, and Search Engine Marketing.

Solutions:

prepared a marketing audit and found growth points
took over PPC advertising management: Google, Bing, Facebook, LinkedIn
optimized CPA and number of conversions on a large budget
conducted training in analytics for the marketing team

Read a testimonial from Alexander Khlevnuk, Chief Revenue Officer at iDeals Solutions about working with Roman.ua https://roman.ua/en/reviews/ideals/

Web App

SKYLUM

We were approached by Skylum (ex. Macphun) to set up end-to-end analytics. In addition to bringing information from all sources into one database, we analyzed and set up the ROI calculation process.

Solutions:

Conducted marketing audit: website, advertising, products, competitors. Identified growth points.
Made a portrait of the ideal buyer. Highlighted targetings, which increased revenue from advertising.
Improved personalization of emails and site.
Set up a giveaway mechanic with a 1.4 virality coefficient.
Calculated unit economics for apps selling.
Set up a real ROI calculation. Real ROI accounted for advertising costs and revenue minus commissions and returns.

Read full Case Study. How to set up end-to-end analytics for software developers https://roman.ua/en/case/software-end-to-end-analytics/

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MacPaw

A software company hired Roman.ua to conduct a 360-degree audit of their email marketing. This audit includes requirements for funnel, deliverability, content, and more.

Solutions:

An audit of mail deliverability conducted for MacPaw and Setapp.
The Client's email marketing audited: email base enrichment, email design and layout, content and frequency of emails as well as management of the process.

Read a testimonial from Kuziv Ivan, Marketing Team Lead at MacPaw, about working with Roman.ua https://roman.ua/en/reviews/macpaw/

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Lenovo

Solutions:

Working simultaneously with Ukrainian and Belarusian offices.
Performing analytics customization and set-up, including an ecommerce module.
Dashboards created for user activity analysis in different breakdowns: content marketing, ecommerce.
Conversion rate optimized.
Providing analytical support of 8+ national promotional campaigns.
Providing regional analytical support of promo activities.
Controlling the Client’s advertising agencies.
Advertising in Google Ads (Search and Shopping) and social media (dynamic product retargeting) for shop.lenovo.by.

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Energy Storage World Forum

Description
Energy Storage World Forum hired Roman.ua to develop an Email marketing strategy. The team set up Email chains and regular newsletter for the client, to provide solutions for lead search.

Challenge

People don’t search for ‘conference on alternative energy' on Google. So, how do you get them to the conference with an entrance fee of €5,000-6,000?

Solution

Sold out tickets & sponsorship in 4 month

Read the full article here https://roman.ua/en/internet-marketing/b2b-email-marketing/

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LNZweb

Solutions:

We work as a full cycle marketing team. We have 6+ specialists involved in the project on a regular basis.
Digital marketing for an online store launched from scratch.
Setting up and running campaigns in Google Ads: search, remarketing, Shopping, Gmail, and GDN; we conduct tests with landing pages and segmentation of Shopping campaigns.
Configuring Google Analytics Enhanced Ecommerce, transferring of the true revenue through Measurement Protocol.
Email-marketing: setting up a mailing system and monitoring of delivery, conducting regular mailings.
Facebook advertising and posts: running dynamic retargeting campaigns, preparing regular posts, working on replenishing the base of relevant audience.
SEO and work on the website: landing pages audit conducted, working together on internal optimization of the site along with the SEO team.
Regular support of digital and real-life marketing activities, advising the Client on growth opportunities through internet marketing.

Read the full article here https://roman.ua/en/case/kejs-lnz-web/

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Intimo

Solutions:

Full marketing support provided by a team of 4+ people.
Enhanced Ecommerce and Measurement Protocol in Google Analytics implemented.
End-to-end analytics constructed to calculate profits for each source and ROI.
Launched all PPC advertising in 2 languages, 7 countries and 49+ product groups.
MailChimp and Mandrill synchronization implemented via API.
Used Sumo.com popups to gather new subscribers.
A series of 15+ welcome emails launched.
Managing the Client's third-party contractors responsible for advertising and SEO.

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Smarty.sale

Solutions:

E-commerce module in Google Analytics configured via Measurement Protocol.
PPC ads on Google and Facebook restarted.
Testing new semantics and targetings looking for new registrations and purchases.

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AJAX

Solutions:

Email automation developed for new users onboarding.
Advertising audit: AdWords and Facebook.
Growth points for e-commerce direction identified and prescribed.
Remarketing scenarios created.
Competitor analysis conducted.
Hypotheses for A/B testing on the site prepared and tests launched.

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Dobovo.com

Solutions:

Outsourcing the marketing team with the marketing director.
Supervising third-party contractors of the client.
3 directions of PPC advertising restarted.
260 triggered emails implemented in Mandrill by API.
Carrying out regular mailings and prepared email automation for the segments of tenants and apartment owners.
Google Analytics with Enhanced Ecommerce module and Measurement Protocol technology set up.
Management reporting using Microsoft Power BI set up.

Read the full Case Study. How to build a trigger mailing system with Mandrill https://roman.ua/en/case/trigger-email/

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Houza

Solutions:

Semantic core prepared.
Google Analytics settings checked and updated, and a dashboard in Google Data Studio set up.
Google Ads settings checked, advertising campaigns launched and optimized.
The desired indicators for DAU (number of unique users per day) and MAU (number of unique users per month) reached for 2 months of work.
Increasing traffic from month to month while maintaining CPC.

Read the full Case Study: Houza.com: attracting customers in real estate aggregator in UAE using PPC https://roman.ua/en/internet-marketing/houza/

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Poster

After first consulting we decreased CAC and increased lead quality and as well found some new ideas on how to work with email marketing channels. After the last audit we also already decreased CAC, due to the right work with GEO targeting.

Now we are running a/b tests with new landing pages with the structure suggested by the agency and can see increasing in lead quality. Our sales manager also really liked the new, unconventional ideas for finding leads.

Read a testimonial from Roman Slavka, CMO at Poster about working with Roman.ua. https://roman.ua/en/reviews/poster/

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