Top Digital Marketing Agencies

Are you looking for the best digital marketing agencies? Many firms believe outsourcing digital marketing services is a good idea rather than having an in-house team. But the question is how to find a digital marketing agency for your business. GoodFirms decoded this complex puzzle to help service seekers find the best digital marketing agencies. Here is a list of the best digital marketing companies with client reviews and ratings. The top digital marketing agencies below provide outstanding marketing solutions to global clients.

Top Digital Marketing Companies

List of the Best Digital Marketing Agencies

  • Vocso Technologies Pvt. Ltd.

    ISO 27001 digital agency based in India, USA & UAE

    VOCSO Technologies is an ISO 27001 certified web and mobile solutions company based in India, the USA, and UAE. VOCSO Technologies is a one-stop web and mobile solutions agency, offering website design and development, mobile application design & development, and digital marketing services. Explore your online b ... learn more about Vocso Technologies Pvt. Ltd.

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    $50 - $99/hr
    10 - 49
    2009
    India, United States
  • Indus Net Technologies

    We Deliver Digital Success

    INT is an award-winning digital-first enterprise bringing innovative ideas to life since 1997. Offering simple and sustainable digital solutions with the confluence of technology, analytics and marketing, INT is the trusted partner of fastest-growing Agencies, SMEs and Startups across 20+ countries.   Our ... learn more about Indus Net Technologies

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    < $25/hr
    250 - 999
    1997
    India, United Kingdom
  • Scopic

    Custom Software Development and Marketing

    At Scopic we unify software development with digital marketing. We are one of the biggest virtual companies in the world with a proven track record of success: 1,000+ projects delivered 15+ years of experience transforming ideas into reality 280+ highly talented developers, designers, and marke ... learn more about Scopic

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    $25 - $49/hr
    250 - 999
    2006
    United States
  • BrandCurb

    Effective and Efficient Digital Marketing Solution

    BrandCurb is a unified communications platform that empowers business owners and promotes business growth through services that strengthen brand identity, and sustainably promote online presence to increase engagement. We offer services to help small business enterprises from branding, website development, to digital m ... learn more about BrandCurb

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    $25 - $49/hr
    10 - 49
    2012
    Canada, Japan
  • Pixelfly Innovations Pvt Ltd

    We Drive Digital Ecosystems

    Driving Digital Ecosystems to Incubate Iconic Brands — Pixelfly Innovations Pvt Ltd is a top Digital Marketing Agency in Bangalore with clients from all around the world. We bring in a spark of creativity, a little zest of expert analytics, a whole lot of research & a master touch of experience in creating br ... learn more about Pixelfly Innovations Pvt Ltd

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    $25 - $49/hr
    10 - 49
    2020
    India
  • ACSIUS Technologies Pvt. Ltd

    SERVICING CLIENTS WORLDWIDE

    ACSIUS Technologies Pvt. Ltd, a well-established and ISO 9001:2014 certified digital marketing & web development company based in New Delhi (India), was started in the year 2010 by Arun Singh – an experienced digital marketing expert & designer. Our core competency is SEO or Search Engine Optimization and ... learn more about ACSIUS Technologies Pvt. Ltd

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    $25 - $49/hr
    10 - 49
    2010
    India
  • Brainy Bulls

    Top Web Development & Social Media Agency in UAE

    About Us: Brainy Bulls is the result of our desire to provide our clients the absolute best of what technology and innovation have to offer in a digital business environment. Our ultimate goal is to offer the finest services and improve the overall growth of our clients' businesses within the cut-throat market. ... learn more about Brainy Bulls

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    $100 - $149/hr
    10 - 49
    2017
    United Arab Emirates
  • Socialkraft

    • Branding • Digital Marketing • Web Works

    Social Kraft is the leading Digital Marketing Company in Jaipur, India. We offer a plethora of services including but not limited to SEO, Social media handling, website design, E-mail marketing, Search Engine Marketing, Content Marketing, Mobile App Design & Development, Social Media Creative Design, and ... learn more about Socialkraft

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    < $25/hr
    2 - 9
    2018
    India
  • Legion

    Digital marketing agency

    Legion is a digital marketing agency headquartered in Lviv, Ukraine. We specialize in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet.   We are committed to using the best practices and staying on top of the latest innovations in di ... learn more about Legion

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    $25 - $49/hr
    2 - 9
    2020
    Ukraine
  • Dean Infotech Pvt Ltd

    PHP | .Net | Android & iOS | Salesforce | Laravel

    Dean Infotech is ISO 9001:2015 certified and government registered company providing end-to-end Software Development, Website Designing & Development, Mobile Apps Development, Salesforce.com Development and Digital Marketing Solution to its global clients since 1996. A dedicated team of resources is working ... learn more about Dean Infotech Pvt Ltd

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    < $25/hr
    50 - 249
    1996
    United States, India
  • Wisitech InfoSolutions Pvt. Ltd.

    Ecommerce, Web & Apps Solutions Company

    Wisitech is your reliable digital solutions partner helping you to succeed in your online venture. For 18+ years we have been providing cutting edge, innovative solutions to meet our clients’ complete web and app design, development and marketing needs.

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    $25 - $49/hr
    50 - 249
    1999
    United States
  • Pixated

    Performance marketing and web design specialists

    We’re a performance marketing and web design agency specialising in highly effective online ad campaigns and digital experiences. With a team of experienced in-house specialists at hand, we are the go-to agency when it comes to crafting high-converting campaigns geared towards generating the best ROI for ambit ... learn more about Pixated

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    $50 - $99/hr
    2 - 9
    2018
    United Kingdom
  • wedowebapps

    We expand your internet reach

    WEDOWEBAPPS LLC offers some of the most efficient and exceptional services in the IT industry. As a business solution provider with a real-world perspective, you can avail of various services such as mobile app and web app development, graphics, web designs, testing, QA, content creation, and much more. Intending to pr ... learn more about wedowebapps

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    $25 - $49/hr
    10 - 49
    2015
    United States, United Kingdom
  • Premier Web Design Firm At The Story, we combine your company brand and value with web design. We ensure that your information is presented so that your website is engaging and compelling. Our creative design experts craft a design unique to the needs and wants of you and your target market. The Story is known fo ... learn more about The Story Web Design & Marketing

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    $100 - $149/hr
    2 - 9
    2012
    Canada
  • Espreson Media

    A Web design & Development Company

    In business since 2007, we’re a cohesive team of developers, technicians, marketing specialists and design professionals. Headquartered in India, Asansol, we’re positioned to provide top-quality service and value to our fast-growing global clientele of 500+ and counting. The Espreson Media team is com ... learn more about Espreson Media

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    $50 - $99/hr
    2 - 9
    2007
    India
  • WebSenor

    Mobile App | Web Development | Remote Developers

    WebSenor is a high end tech company having headquarter in AZ, USA and its development centers in Udaipur & Bangalore in India. We provide web development, software development, mobile application development  & digital marketing services to the global market. With 10+ years of experience, 3000+ projects o ... learn more about WebSenor

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    < $25/hr
    50 - 249
    2013
    United States
  • Mobihunter

    We make your app and game successful

    Mobihunter has over 3 years' experience in mobile marketing, 500+ projects, 500,000+ installations per day, successful cases with world leaders, including Alibaba Group, Joom, Bytedance, Tencent, Indeed, My.com, Efun. Our team consists of over 50 professionals, including media buyers, designers, account managers, a ... learn more about Mobihunter

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    $100 - $149/hr
    50 - 249
    2015
    United States, China
  • STOICA.CO

    Helping companies drive revenue & scale online

    We are a digital growth agency, helping B2B companies skyrocket their online presence. Our remote team delivers custom solutions worldwide, so that our partners strengthen their online visibility, connect better with their target audiences, and convert at the right time. Through our work in automation, SEO, inbound mar ... learn more about STOICA.CO

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    $50 - $99/hr
    2 - 9
    2014
    Romania
  • WIMB - Where Is My Brand

    Performance driven branding agency

    Where is My Brand – is a question marketers and business leaders must ask themselves several times each day to be on track with their brand objectives. WIMB (Where is My Brand) is a digital marketing agency that helps marketers and business owners find their brands – more often than not - perched on top ... learn more about WIMB - Where Is My Brand

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    < $25/hr
    10 - 49
    2016
    United States
  • ePursue

    Your Digital Marketing Partner

    ePursue is an ethical Digital Marketing Agency based in Gandhinagar, India that provides services related to SEO, Social Media (Paid Promotion), PPC & Content Marketing. Our team working under one roof and have the potential to provide customer-centric services to our prestigious clients. We love to provide customi ... learn more about ePursue

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    < $25/hr
    2 - 9
    2016
    India
  • One Marketing Tek

    Best Digital Marketing Company India

    At One Marketing Tek, we’re focused on marketing websites that are performance minded. Since 2015 we have worked with hundreds of clients across all industries. Our in-house team breeds collaboration, powerful ideas and allows us to bring out the best in your brand and online business.

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    < $25/hr
    2 - 9
    2015
    India, United States
  • Woosper

    The Brand Builders

    Woosper is a top-rated marketing and advertising agency focused on crafting mind-blowing digital experiences for helping clients to discover their place in the digital world. As a full-fledged brand agency, we continuously improve, examine, adapt, and grow to attain our client's goals and increase conversions. ... learn more about Woosper

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    < $25/hr
    50 - 249
    2020
    India, United States
  • FansGain

    Helping Businesses to reach their Prospects

    FansGain: Social Media Agency FansGain is social media marketing agency based in Noida,India.We provide social media account management services to small businesses , celebrities, public faces, bloggers & online portals. 

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    < $25/hr
    2 - 9
    2017
    India
  • Builds Worth Digital Marketing Agency

    We Belive in Building Something Worthfull

    Builds Worth SEO Agency is a Result Driven SEO Company in USA, which helps in getting Organic Traffic to your Website through it's scientifically Proved Advanced SEO Strategy. Our Professional SEO Team is Desired to rank any Website on the first page of Google.

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    $50 - $99/hr
    10 - 49
    United States
  • KSUN Digital

    Be found Globally

    KSUN Digital is a professional Digital Marketing Company in Ahmedabad, Gujarat. started with a mission to provide high quality, responsive & cost-effective Digital marketing services. KSUN Digital is Google, Bing, SEMrush, HubSpot, YouTube, Google Digital Garage, Google Digital Unlock, Amazon Certified company. ... learn more about KSUN Digital

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    NA
    2 - 9
    2015
    India
  • CosmoDoggo

    SEO and PPC services for ambitious companies

    PPC and SEO services that drive profits CosmoDoggo is the agency that ambitious brands work with when they need a return on investment. We mostly help SMB's and fast growing startups.  Everything is done in-house. If you are looking for a trusted partner to help you with online acquisition, loo ... learn more about CosmoDoggo

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    $50 - $99/hr
    2 - 9
    2019
    France
  • Vidit Meghwal

    SEO Expert | New York | India

    Vidit is an SEO Expert in New York He has helped some of the biggest brands in the market as a Digital Marketing Expert, with 90% of Success Rate and Ranked over 1200+ Keywords, and more than 50 Websites. Previously worked as an SEO Specialist and Digital Marketing Consultant in New York, in some of the Best digit ... learn more about Vidit Meghwal

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    < $25/hr
    Freelancer
    2016
    India
  • Webfollow

    Ranked No.1 SEO Services Provide

    Our company is the leading provider of SEO services such as keyword research, on-page optimization, backlinking, PPC optimization, website design compatible with SEO and other marketing-related services. We put heart and soul in our work and give a memorable experience to all the clients through our quality services.

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    < $25/hr
    50 - 249
    2019
    Pakistan
  • Netset Digital

    [email protected]% - No Hidden Cost - Free Trial

    NetSet Digital - Medical Billing @ just 2.99% - No Hidden Cost - Free Trail  

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    < $25/hr
    50 - 249
    2011
    United States
  • SEA Digital Ltd

    Digital & Advertising

    FULL SERVICE ONLINE AGENCY AND DIGITAL MARKETING MAURITIUS Our dedicated digital specialists offer a range of creative online marketing strategies and services.  By specialising in Search Engine Advertising, we help brands reach their next level and get ahead of o ... learn more about SEA Digital Ltd

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    $25 - $49/hr
    2 - 9
    2020
    Mauritius
  • Eta Solution

    Alchemy of Creativity

    Boost up your business with our Search Engine Optimization Service and Digital Marketing. “The main difference between creativity and innovation is the focus” We at Eta Solution focus on Creativity to unleash the potential of the mind to conceive new ideas. let's not be hard on work but be sma ... learn more about Eta Solution

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    < $25/hr
    10 - 49
    2019
    India
  • Virtual Assistant Indonesia

    Best and Affordable Virtual Assistant Service

    Virtual Assistant in Indonesia provide exclusive service for business and administration support. VAI has been a pioneer in the business in Indonesia since 2011. An excellent professional service to support individuals, start-up, medium business, large companies or enterprises. Virtual Assistant Indonesia service is af ... learn more about Virtual Assistant Indonesia

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    NA
    2 - 9
    2011
    Indonesia
  • Mantreza Technologies Private Limited

    Next Generation Mobile App & Digital Solutions

    Mantreza Technologies is a leading Mobile App Development Company & Digital Marketing Agency. We are an ISO-certified company, we have successfully bagged 700+ projects, building lifetime relationships with over 100+ happy clients, for providing IT solutions to every industry sector out there. With the em ... learn more about Mantreza Technologies Private Limited

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    < $25/hr
    50 - 249
    2017
    India, Canada
  • Trilogy Solutions

    Website Design, Development, Management & Hosting

    Every company has a story that makes it unique, and that story should be both compelling and inspiring. At Trilogy Solutions, our story sets us apart from others, as our experts have been on both sides of the table: in purchasing and marketing seeking design services, and in client service creating custom designs tailo ... learn more about Trilogy Solutions

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    $50 - $99/hr
    10 - 49
    2015
    Canada
  • 01Synergy

    From Ideas to Implementation

    Founded in 2007 and renowned today, 01SYNERGY is building businesses with its unrivaled web development services. We are a one-stop solution for delivering web-based projects for all kinds of industrial verticals.

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    < $25/hr
    10 - 49
    2007
    India, Canada
  • Devki Infotech India Pvt. Ltd.

    Web Design and Web Development

    A premier Web Design Company in Mumbai, India highly recommended and star rated web design company offers full range website design, web development, SEO services at an affordable price. Started since 2010, the company is grown to produce high-quality result oriented website design services. Devki ... learn more about Devki Infotech India Pvt. Ltd.

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    $25 - $49/hr
    10 - 49
    2010
    India
  • Tegra

    🚀 Data-driven digital agency

    Growth hacking is generally a small data-driven and technical group tasked with figuring out how to scale the business. The primary goal is to increase company sales, boost ROI and improving ROAS through smart thinking and data analysis. We start from the idea, create prototypes and design, code and polish it to ... learn more about Tegra

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    $50 - $99/hr
    2 - 9
    2016
    United States
  • Globe Web Tech

    We achieve the optimum solutions for clients.

    Globe Web Tech offers the best technology development of integrated the digital marketing company. We offer the best projects and we also include to dynamic solution for generating to leads about short time. Our professional team experts offer each and every department of the process as well as we provide the result to ... learn more about Globe Web Tech

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    < $25/hr
    50 - 249
    2019
    India
  • Tech Pathway Consultancy LLP

    Website and Mobile application development company

    Tech Pathway is a full-service Design, Development and Training firm established with aim to providing best services for technologies such as Web & Graphic Designing, iPhone application development, Android application development and Business Analysis. Our unique approach for development of Mobile applications, We ... learn more about Tech Pathway Consultancy LLP

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    < $25/hr
    10 - 49
    2017
    India, United Kingdom
  • TechDigi Reacts

    DESIGN AND PROMOTE YOUR WEBSITE

    DESIGN AND PROMOTE YOUR WEBSITE Get complete control over the design of your Website. We develop from scratch and promote your website in various Digital platforms. Get started with website and mobile app - promote it Digitally and create a Brand image  Best Digiral marketing Sevices Best SEO Services ... learn more about TechDigi Reacts

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    $25 - $49/hr
    2 - 9
    2021
    India
  • JASTOR

    We connect companies with Millenials

    Jastor Brand Imageneers (TM) is a branding and design consulting agency with offices in the Wynwood arts district of Miami FL. Our firm consist of a collection of creative directors, strategic thinkers, interior designers and visual artists focused on creating cutting edge 360° brand experiences destined to reach a ... learn more about JASTOR

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    $150 - $199/hr
    10 - 49
    2007
    United States
  • Empex Digital

    We Help Brands Serve Their Customers Better

    Empex Digital is a trusted go-to full-service digital agency in Kenya that helps brands and businesses in building competent brands that win market share and achieve growth. We are a perfect one-stop destination for digital solutions that empower businesses to achieve high marketing goals. Our digital busines ... learn more about Empex Digital

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    $25 - $49/hr
    2 - 9
    2015
    Kenya
  • Zoewebs Sdn Bhd

    Web Design Malaysia Company At Penang, KL

    We are a team of Website Design and Digital Marketing Experts based in Penang, Malaysia with more than 12 years of experience. We SERVE all kinds of clients, individual or corporate, from local or anywhere worldwide, with our high-quality service. We SOLVE every internet marketing or e-commerce challenges, through a se ... learn more about Zoewebs Sdn Bhd

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    NA
    10 - 49
    0
    Malaysia
  • Xonest Technologies Private Limited (OPC)

    Full Service Website & Mobile App Solution Company

    Xonest is the global IT Consulting company that stands for progress. With the successful domestic operations in Delhi & Gurgaon, we are progressing globaly to share our industry wide experience of over 8 Years. We at Xonest provides you the best web solutions. This includes everything from re-designing your we ... learn more about Xonest Technologies Private Limited (OPC)

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    $25 - $49/hr
    10 - 49
    2009
    India
  • TurtleSoft Solution

    If You Can Dream IT We Can Make IT

    TurtleSoft Solution is one of the fastest-growing emerging companies in India in terms of Web Development, SEO, ASO, App Development, Online E-commerce Store,  Bot development, Digital Marketing, Logo Making, Social Media Managing, etc. It develops from small to large-scale software. It is mainly focused on resear ... learn more about TurtleSoft Solution

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    $25 - $49/hr
    10 - 49
    2019
    India
  • WebCreta Technologies

    Your Web and Mobile App Development Partner

    Webcreta is a professional web and application development solutions provider focused on developing and delivering business-related IT Solutions. We provide integrated services offering the development and implementation of web-based solutions, web designing as well as strategic consulting for e-business Solutions. We ... learn more about WebCreta Technologies

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    NA
    10 - 49
    2012
    India, United States
  • Ganesha Webtech Solutionz

    Providing pure Web & Mobile App solutionz

    Ganesha WebTech is a globally renowned Mobile App & Web development agency with wide-ranging services and solutions, located in Chandigarh, India with over 5+ years experience.

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    $25 - $49/hr
    10 - 49
    2015
    India, United States
  • WebGuru Infosystems Pvt. Ltd.

    Website, Mobile App & On-demand Developers

    Webguru Infosystems is an ISO 9001:2015 certified digital solution provider with 100+ full-time professionals. For the last 18 years, we have been empowering global businesses by delivering innovative, cost-effective, customized, and scalable web and mobility solutions and full-scale digital marketing services. Our ... learn more about WebGuru Infosystems Pvt. Ltd.

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    < $25/hr
    50 - 249
    2005
    India
  • Alphosys Technologies

    Think Different Think Wise

    Alphosys Technologies is a ISO 9001:2015 Certified Company. It is also a certified member of NASSCOM, an Indian Fraternity for IT and BPM Industry.. With over 150 SEO and 100 Web Designing Clients, Alphosys has made its remark within a short span of two years, showing its adaptability over diversified segments of ... learn more about Alphosys Technologies

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    < $25/hr
    10 - 49
    2016
    India
  • InsightWhale

    Digital analytics, marketing and CRO

    We are a fully remote team of professionals providing Digital Analytics, Marketing and Conversion Rate Optimization (CRO) for clients around the world. Our clients are medium-sized enterprises mostly based in the USA, Europe and Australia. Our team members work from convenient locations around the world.

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    $50 - $99/hr
    10 - 49
    2016
    Russia
  • Growuply

    Your own IT team

    Best small business support agency in Dhaka, Bangladesh.

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    $25 - $49/hr
    10 - 49
    2017
    Bangladesh
  • India Interactive an IT solution provider company was founded in 2006 with thought leaders, who are having more than 15 years of experience in various fields and expertise in IT Consultancy. Our development office is in Agra and branch offices are in USA, Thailand and Noida. We are a team of IT professionals who hav ... learn more about India Interactive (Agra)

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    < $25/hr
    10 - 49
    2006
    India
  • SmartSmith Infotech

    Your Technical Partner Towards Web Success

    As the established software and website Development Company/Agency in India, our major focus is offering complete peace of mind service at an affordable price. Whether it is our easy to use CMS system, our extensive design gallery, our packaged integrations or our affordable prices – you would find that our servi ... learn more about SmartSmith Infotech

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    $50 - $99/hr
    250 - 999
    2014
    United Kingdom, Belgium
  • Leading Edge Info Solutions Pvt. Ltd

    Make digital marketing easier with us !

    With a strong vision of providing the customers with the great value and inventive solutions Leading Edge Info Solutions (P) Ltd. is a website design,development and Digital Marketing organisation. Why Us ?  > Detailed Analysis and Powerful Strategy to execute > Real Passion and creativity towards wor ... learn more about Leading Edge Info Solutions Pvt. Ltd

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    NA
    10 - 49
    2012
    India

Introduction

Today each and every company, be it a local barista or a fortune 200 company, needs to have an online presence to promote their business. To make the most of online platforms, it is imperative for businesses to have the right digital marketing strategies.

What is Digital Marketing?

In simple words, digital marketing is the promotion of a brand and its products across online platforms. Due to the advancement in technology, more consumers are looking for commodities online. This makes it vital for businesses to have a remarkable digital presence for acquiring and retaining patrons.

What Are the Advantages of Digital Marketing?

1) Cost-Effective: Irrespective of the size of the business, digital advertising solutions can be designed as per the monetary resources. It is an affordable technique to level the playing field for small and mid-size enterprises (SMEs) and big corporate giants. Clients can also choose a combination of digital marketing tools and services to get the desired ROI in limited investment.
2) Target Audience: Contrary to traditional marketing, digital advertising allows business owners to concentrate on the particular set of people who are more likely to purchase their products. The ads get featured in the social media feeds and SERPs of potential customers with an interest in the brand or its services. Additionally, with the assistance of top digital agencies, digital marketing enables screening of the target audience based on attributes such as age, gender, profession, etc.
3) Brand Promotion: Digital marketing can aid a business to establish a name in the market by promoting it across multiple channels. Having a well-developed content marketing strategy and an active social media presence allows patrons to recognize the business as a reliable service provider that values its clientele. Online marketing also offers customers a platform to put forth their grievances and receive rapid resolutions, thereby enforcing their trust in the brand.
4) Measurable Results: It is essential to be able to track the success or failure of any marketing strategies implemented. Outcomes of digital marketing campaigns are more convenient to analyze in detail. Companies can monitor the clicks, comments, etc. received or the SEO performance of the site. Moreover, the best digital marketing companies also produce summary reports in the duration of the campaign to calculate the result and timely implement changes to optimize it further.
5) Scalability: While traditional marketing is rigid to changes, digital marketing strategies can be easily molded as per the business requirements. Online marketing companies can easily track the results in real-time. This makes it easier to make changes or invest more in an existing digital marketing strategy after analyzing its performance. Moreover, with the growth of the business, companies can adjust their digital marketing strategies to target various regions, industries, or audiences to expand their business.

Which Are Some of the Unique Digital Marketing Strategies?

There are numerous ways marketers can implement digital marketing tactics to boost the brand's identity and increase sales. The traditional online marketing strategies include Search Engine Optimization(SEO), Social Media Marketing, Content Marketing, etc.

Nevertheless, some of the most offbeat yet effective digital marketing strategies are as follows:

1) Conversion Rate Optimization: Digital marketing companies aim at enhancing the conversion rate, which is the ratio of the total transaction to the number of visits on the site. By optimizing the conversion rate, businesses can reduce the amount invested in acquiring customers, thereby improving profit margin.
2) Online Reputation Management: Companies must maintain their fame online as most prospects search the internet to perceive the first impression of the brand and product. Digital marketing companies help build a great online prominence of the company to attract genuine clients.
3) Social Media Marketing: One of the most powerful forms of digital marketing is social media marketing. A digital marketing tactics survey by GoodFirms also concluded that 22.5% of top digital marketing experts prefer SMM to generate organic leads and boost conversion. Social media marketing is beneficial in promoting a product as well as enhancing user engagement, as clients can get their queries and complaints resolved rapidly.
4) Public Relations: The top digital marketing agencies help maintain excellent relations with existing and potential clients as well as business partners. They disburse news releases, newsletters, interviews of the C-level directors, etc. to enhance engagement within the industry. They also offer crisis management to avoid negative publicity. This projects a favorable image of the brand, encouraging prospects to partner with them.
5) Micro-Moments: Micro-moments focus on the customer's immediate intent "to know, go, do, or buy" something. With the consumer looking for quick services, businesses need to precisely deliver what they desire without delay. Digital marketers make use of the instantaneous time frame to promote their client's products. Moreover, the marketing firms adopt a comprehensive approach that operates over multiple channels such as video, search, social media. For instance, businesses optimize location searches to attract clients looking for services “near me”.

What Are Some Popular Digital Marketing Trends?

The following denotes some of the most commonly used digital marketing trends:

1) Influencer MarketingInfluencer marketing focuses on amplifying your brand message to a broader market with the help of renowned personalities. Consumers tend to trust the opinions of the key leaders over corporate promotions. Businesses can team up with celebrities, or Instagram and YouTube personages to promote their product in a more authentic way. Influencer marketing also portrays an approachable and user-friendly image of the brand amongst users. 
2) Video MarketingAnother popular digital marketing trend is Video advertisement as viewers find short and eccentric videos more compelling over reading extensively long text. Therefore, more social media platforms are offering space to post short video narratives to boost user engagement. Moreover, using Live videos, brands can showcase product demos, as well as behind-the-scenes glimpses of the merchandise, bringing their products closer to their clientele. The top digital agencies offer comprehensive video marketing services, from production to distribution, across all social media platforms. 
3) Search Engine OptimizationSearch Engine Optimization is evident in highlighting the website of the company to genuine customers. The top marketing firms employ various SEO techniques to ensure a higher ranking on search engine result pages. Moreover, an active SEO campaign offers the company’s website an edge over its competitors. Digital marketers use various SEO tactics such as keyword research, link building, site audits, etc. to warrant a long-term profit for the business. 
4) Email MarketingEmail marketing is a fundamental digital marketing strategy. However, due to numerous other methodologies available, most companies opt out of it, which can be disastrous for the business. The top digital marketing agencies enforce a robust email marketing strategy, which ensures that your promotional emails land in the inbox of the prospect and boost metrics like open rates and click-through rates.
5) Content MarketingContent marketing is one of the crucial digital marketing trends that can captivate the attention of prospects towards the brand. Content marketing improves brand awareness and recognition amongst patrons as well as helps create a lasting relationship with them. With content marketing, the top digital marketing firms boost the visibility of the brand on SERPs, thereby generating quality traffic and improving lead generation.

What Are Some Common Digital Marketing Blunders and How to Avoid Them? 

1) Not Establishing Clear Goals
While curating a digital marketing strategy, it is imperative to take note of any short term and long term goals the company aims to achieve. Certain business owners set benchmarks based on the initial performance of the campaign. However, calculating the full potential of the digital marketing strategies implemented becomes impossible due to the lack of measurable goals.
Advice: Set realistic long term and short term goals and evaluate them after short intervals. Do not set too many aggressive goals.
2) Concentrating on the Wrong Audience:
The benefit of digital marketing is reaching the right set of customers. However, poorly designed marketing strategies can spell failure quite easily. If a business targets everyone or a tiny group, the results may not correspond to the expected outcome.
Advice: Analyze your clientele based on their preferences as well as their online behavior. Use other analytic tools to ensure a proper understanding of the client base.
3) Ignoring Mobile Users:
In this era, smartphone users comprise of a large section of the overall consumers. Mobile phones have simplified the route to connecting a potential client with the business. Using mobile features such as cookies, flash cookies, GPS, IP addresses, etc., brands can provide personalized service to the clientele.
Advice: Design a marketing campaign after examining the behavior and requirements of mobile users. Also, consider developing either an app or a responsive website to target the mobile audience.
4) Spamming Subscribers:
Digital marketing offers several platforms such as social media marketing, to promote engagement with the clients. However, overindulging in promotional messages or spamming the prospects can turn them against the brand. Apart from using social media platforms for broadcasting messages, focus on building a genuine communication channel.
Advice: Plan the content of the email so that it is helpful and relevant. Allow users to set how often they want to receive emails to avoid spamming.
5) Inappropriate Content:
While designing an ad campaign, most marketers wish to curate an unforgettable advertisement. However, at times, they might end up with irrelevant or offensive content, ultimately harming their brand.
Advice: Focus on devising engaging and customer-centric content. Study various factors such as geographical location, target audience, cultural influence, etc. to avoid creating offensive or derogatory content.

Why Hire a Digital Marketing Company?

Digital marketing is not easy. Companies need to hire a digital marketing agency that can come up with winning strategies. Top digital marketing companies have highly talented digital marketers onboard to help brands promote their products or services online.

1) Affordable: By outsourcing to digital marketing agencies, it is easier for businesses to receive accurate and comprehensive online advertising solutions. Moreover, it is cost-efficient to hire a digital marketing company than building multiple teams to handle different marketing channels.
2) Better Insights: The marketing firms are better equipped to analyze the changing trends. Marketers use innovative digital marketing tools and techniques to deliver the desired result. Moreover, years of expertise in this field allows them to predict and prevent potential risks that can negatively impact the online reputation of the client.
3) Focus on Core Business: With their vast experience, digital marketing companies can handle any advertising needs of their clients, leaving the decision-makers and staff with valuable time to focus on their core responsibilities. This further increases the efficiency of the entire team, improving the ROI.
4) Transparency: A reliable digital marketing agency maintains transparency with the client by notifying them concerning the quantum of the investments and the expected outcomes. These companies adopt practices to continually review timelines and performance of the marketing strategies to optimize the deliverables further. 
5) Maintenance and Expansion: The responsibility of digital marketing companies does not end with the implementation of marketing tactics. They offer additional support following the enforcement of these advertising plans to ensure the clients receive an efficient and result-oriented campaign. Moreover, they help scale the policies to match the growth of the company.

What Are the Different Types of Digital Marketing Tools?

1) SMM SoftwareSocial media marketing software is monumental in creating uniformity and managing numerous accounts. This digital marketing tool offers features such as Campaign Management, Collaboration, Multi-Account Management, Publishing Management, Scheduling, Social Analytics, etc. to ensure successful social media marketing operations. 
2) Email Marketing SoftwareMost email marketing applications are equipped with Auto-Responders, Image Library, Template Management, as well as Mailing List Management, amongst other highlights. These tools ensure that the emails reach the inbox of the targeted audiences and analyze their responses to further help revise the email campaigns.
3) SMS Marketing SoftwareShort Message Service is a crucial part of product promotion in this era of technology. These digital marketing tools focus on scheduling and send mass text messages and coupons to attract mobile users towards the product. This software can organize multiple groups and efficiently broadcast personalized messages.
4) Marketing Automation SoftwareThe primary goal of marketing automation software is to streamline the complete digital marketing campaign, thereby reducing staffing costs by a considerable amount. This application can accurately calculate marketing reports and enhance the accountability of the entire team. Furthermore, with features like Lead Management, Segmentation, and Targeting, etc., ROI increases exponentially.

How to Find the Ideal Digital Marketing Agency?

1) Budget: Before hiring a digital marketing agency, a company must analyze its budget. Digital marketing strategies can be built over the smallest of investments. The main concern must be deciding how much you are willing to spend and finding an agency that can match your prices. However, stay open to modifications, as marketing companies are more informed about the investments required to achieve the desired goals. It is advisable to take quotations from multiple vendors to shortlist the right partner.
2) Analyze Their Online Presence: An efficient digital marketing company must have an appealing online presence. By looking at their website and social media handles, you can get valuable insights into their caliber and quality of work. If there are numerous typographical errors or substandard designs on their site, chances are your brand would not receive apt treatment. On the other hand, by studying their features, you can also comprehend their expertise in particular digital marketing services and solutions.
3) Check Credentials: Before you hire a digital marketing agency, check their references. Request to view case studies and past projects accomplished by them. It would help if you also got referrals to existing and former clients. It is advisable to get in touch with such customers to examine whether they deliver what they promised. Also, explore standalone review and rating platforms, such as GoodFirms, to obtain genuine customer recommendations.
4) Tools and Certifications: Inquire about the digital marketing tools and technologies employed by the team of experts as well as the certifications they bagged depending on the services offered. This will provide you with an idea about how advanced their marketing strategies are. It is better to discuss their add-on costs since certain tools are free, while you may be charged additionally for some of the paid tools. 
5) Mock Assignment: Most digital marketing agencies offer free site audit to detail the areas of improvement in your marketing strategies. Moreover, an audit report will allow you to understand the marketing capabilities of the service provider. If the agency highlights obstacles thoroughly, it exhibits its in-depth knowledge of marketing strategies and competence in managing your account. You may also request them to provide a research-based proposition that illustrates a high-level plan which will help adhere to your digital marketing goals.

Once evaluated, hire a digital marketing company that can not only offer what you have asked but also improves ideas thereby boosting your market reputation. Keep in mind that digital marketing strategies take time to exhibit results, hence, stay calm and focus on continually improving marketing strategies.

Final Words

GoodFirms have evaluated and ranked companies to help businesses pick the apt firm for their digital marketing needs. The rankings are done on the basis of information gathered about the companies from the Internet and feedback received from clients.
Explore the ‘Research’ page to find the top digital marketing companies!

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