Vrrb

Vrrb was initially hired to create our website presence, but we ended up including a complete rebrand of the company due to growth and a need to have a more diverse brand, including: Design, create, and implement a functioning website Complete rebrand of company image Create business cards

They have created a logo for my brand and a brand guide which I absolutely love. They were able to captive my vision for the brand. They will be create the e-commerce website next.

Vrbb helped us redesign our website. Since we already had most of the site’s functionalities in place, their team mostly worked on the design aspect. They revamped our site's overall look, ensuring it was more modern and polished than before. They built the site using JavaScript and created a custom framework.

Vrrbs redesigned our website. First, we discussed our needs with Vrrbs's team. We explained to the team that our site's main goal is to help our company look more professional to prospective clients and competitors. We required our site to list our work and accomplishments in a polished way. Vrrbs provided five different design options and guided us through each of the project's steps. After we chose the design we liked, Vrrbs created the framework and helped us define the number of pages our site required. The team has designed each webpage and defined the site's language. Vrrbs has completed our website and will continue to provide maintenance services.

The scope of our engagement was two-part. It started with creating the workflows needed for our B2B website so that it was better connected to our ERP system and internal softwares. The second part of the relationship was establishing a totally new design and brand identity for our B2C brand. Our business was expanding its B2C focus and we wanted to make sure that we could compete against major retailers and offer a world-class brand.

The client was happy with vrrb's work. The team delivered on time, followed an established methodology, quickly grasped topics, and communicated primarily through virtual meetings. Their professionalism and presenting skills impressed the client, resulting in a positive engagement.

Creation of an optimized brand naming architecture. Completion of comprehensive discovery, recommendations and application of brand naming architecture via tools and guidelines.The team was responsive, professional, and timely.

Vrrb provided naming services for us. The team helped us figure out what we were trying to accomplish as a company and reflect it through our name. We had initial phone calls and Microsoft Teams meetings to review our goals, and based on that, they came up with ideas, concepts, trademark searches, and a final naming presentation.

The team at Want functioned as a very smart extension of JPMorganChase and Communications teams, delivering strategic planning architecture, company mission evolution, brand promise articulation, brand narrative language, and stakeholder-specific promise (reason to believe) language.

The process initiated with vrrb Branding undertaking comprehensive interviews with our stakeholders and clients. These sessions revealed that our brand had surpassed its original 'Windows' descriptor. Acting on this insight, vrrb proposed a transition from "ES Windows" to the more encompassing "ES". This transition was beautifully mirrored in a modern, sleek logo that embraced the brand's extended capabilities. To enrich the brand further, a detailed brand and style guide was developed. Alongside this, vrrb was responsible for a variety of activation pieces, including a corporate video celebrating ES's legacy, a commercial, billboards, magazine ads, and corporate brochures.

We hired Vrrb to do a comprehensive rebrand of our company. They conducted 25 in-depth interviews with Prolink team members, clients, and talent to understand our business and the issues we wanted to address. After that, they created a positioning idea and a narrative for Prolink to streamline our brand architecture. They designed a new brand architecture, design, color scheme, and logo, as well as a new name and brand for a future project we’re working on. They worked on our company strategy and positioning for future growth. They also helped us create a corporate video.

We needed a new brand, an identity, and a manifesto. The Vrrb team's process was to focus on the identity, the manifesto, the brand and all the brand colors, etc afterwards. It made a ton of sense to me to help us avoid focusing on what was important about the brand itself and not the word used for it.

Vrrb provided us with branding services. They started by doing desk research to understand who we were and review our competition in our local markets. At the time, we were in five states, and the team researched who our customers were in the cities and towns where we had a presence. They also did internal research and interviewed our senior teammates and customer-facing folks. From there, Vrrb used that information to create the core building blocks of what they thought our brand represented regarding our desire as a company and how our markets and customers thought of us. We wanted to ensure we represented ourselves as a technology company while still standing out from our competitors. WANT advised us to keep it simple, be inclusive in our market, and stand out without straying far from who we were. They suggested several naming strategies like two names merged, a simple name, and using words that already existed in our vernacular.

Vrrb helped us with everything necessary to create the branding surrounding our organization, including designing our logo and defining a name representing who we were and wanted to be. During this process, they also brought in a legal team that helped us run some trademark checks. Initially, we provided Vrrb with what we called a brand heart document that included some concepts we had developed over the years regarding where we wanted to be. Using this document, they understood who we were, what our mission was, and where we wanted to go. Additionally, we provided them with our legacy information so that they could see where we were coming from. Once we finished with the branding process, Vrrb also put us in touch with website developers that could help us create a website moving forward.

First, we provided Vrrb with a brief of what we needed, and they came back to us to revise the project's scope and discuss the process. From there, they gave us options for potential names to select from. We ultimately selected one of those names based on the product’s criteria. As a subset of that naming project, Vrrb helped us develop, define, and codify a naming taxonomy for our future products. Basically, this taxonomy was a flow chart that would help us define if a new product needs its own branded name, a descriptive name, or simply needs to be an extension of an existing brand.