Onmove Digital Agency

UTS FC wanted to move away from an amateur visual identity and position itself as a more professional and competitive football club. The objective of the rebrand was to reflect the club’s ambition, strengthen its image, and create a brand that could stand confidently alongside higher-tier teams, while still respecting its history and roots.

The challenge was finding the right balance between modernisation and heritage. The new identity needed to feel bold and contemporary, yet familiar to long-time players, supporters, and the wider community.

Onmove Digital Agency led the rebranding process from strategy to execution. We designed a new logo and visual identity system that delivers a clean, professional aesthetic inspired by elite football clubs. Subtle references to UTS FC’s origins were incorporated to maintain a strong connection to the club’s legacy.

The outcome is a refined and versatile brand identity that enhances the club’s credibility, energises its community, and provides a strong foundation for future growth across digital platforms, uniforms, and communications.

- Project Overview:

Condor Rendering is a specialist provider of high-end cement rendering services for luxury homes and large commercial developments. With more than 15 years of experience, they needed a digital strategy capable of generating consistent, high-quality enquiries from builders, developers, and serious homeowners seeking premium rendering solutions.

- Challenges:

The client was focused on lead quality, not volume. The challenge was to reach prospects planning significant construction or renovation projects, while filtering out low-intent searches. Because cement rendering is a niche service, precise targeting and strong user intent were essential to protect ad spend and maximise returns.

- Our Solution:

Our team at Onmove Digital Agency developed a hyper-targeted Google Ads strategy built around high-intent service terms and location-based segmentation.

To strengthen lead quality, we created and continually refined an extensive negative keyword framework to eliminate irrelevant traffic and prevent wasted spend.

We also produced clear, expert-led ad messaging and ran structured A/B tests to identify top-performing headlines, descriptions, and calls to action.

- Results:

The PPC strategy delivered outstanding commercial impact:

• 8.75x return on ad spend
• Highly qualified, project-ready leads
• A sustained surge in demand that led the client to request two budget reductions to maintain manageable capacity

The campaign enabled Condor Rendering to build a strong, reliable pipeline of premium projects driven by high-intent digital enquiries.

- Project Overview:

ASI Group is a global leader in commercial washroom products, supplying hand dryers, partitions, and accessories for large-scale construction and architectural projects. Although well-established in the industry, they sought a more effective way to drive demand specifically for their toilet partition line, one of their highest-value product categories.

- Challenges:

The client needed a performance-driven advertising strategy that would:

• Target architects, contractors, and procurement teams
• Capture high-intent demand in a competitive market
• Maintain cost-efficiency despite elevated product values
• Improve the quality of inbound leads and quote requests

With no existing campaign structure tailored to partitions, the challenge was to build a scalable system that could consistently deliver conversions at a sustainable cost.

- Our Solution:

Precision Keyword Strategy = At Onmove Digital Agency, we designed a search strategy focused on high-intent, specification-based keywords, leading to better-qualified prospects and fewer irrelevant clicks.

Ongoing Ad Optimisation = Monthly refinement of headlines, descriptions, and bidding ensured strong performance and allowed us to respond quickly to search behaviour trends.

Negative Keyword Framework = A robust negative keyword structure dramatically reduced wasted spend and protected the campaign from low-value traffic.

Conversion-Driven Structure = The campaign was built to maximise quote requests, product enquiries, and specification downloads, key actions for high-ticket B2B assets.

- Results:

The refined PPC framework achieved:

• $29.53 cost per conversion
• 4.37x return on ad spend
• A consistent pipeline of high-value commercial enquiries
• Significant growth in interest for ASI’s premium partition systems

The strategy created by Onmove successfully connected ASI Group with the right decision-makers and delivered measurable commercial impact in one of their most important product lines.

- Project Overview:

Lake House Daylesford is one of Australia’s most iconic luxury getaways, combining a boutique hotel, award-winning dining, a premium spa, and an established gift-voucher business. Despite their strong offline reputation, they had never activated a full paid-media strategy and wanted to expand online bookings across all business units.

- Challenges:

Lake House needed to reach multiple high-value audiences, from travellers searching for premium accommodation to guests booking spa experiences or purchasing gift vouchers. With no historical data or previous online advertising structure, building a digital performance ecosystem from zero was the primary challenge.

- Our Solution:

At Onmove Digital Agency, we created a unified Meta & Google Ads strategy. Our team designed a full-funnel PPC framework running across Meta and Google Ads. This included:

• Prospecting campaigns targeting luxury travellers, food enthusiasts, and wellness audiences
• Remarketing campaigns tailored to browsing behaviour and intent signals
• Custom creatives with editorial-style visuals aligned with the resort’s premium brand

Onmove also developped the campaign creatives & messaging. We produced lifestyle-driven content and compelling copy that captured the emotional appeal of the Lake House experience, from gourmet dining to romantic getaways and restorative spa treatments.

Our ongoing performance optimization was also key. Through continuous testing of audiences, formats, placements, and bidding strategies, we ensured budget efficiency and maximised return across all touchpoints.

- Results:

The paid-media ecosystem delivered exceptional commercial results:

• $2,000 monthly ad spend
• 593 monthly purchases
• $19.50 cost per purchase
• $57,000 average monthly revenue
• 20x return on ad spend

The campaigns designed by Onmove significantly increased bookings, strengthened digital engagement, and created a sustainable pipeline of high-intent customers for accommodation, dining, spa, and gift vouchers.

- Project Overview:
Ascent Global Group, a leading labour-hire provider for the construction, infrastructure, and mining sectors, approached us with a clear objective: elevate their digital identity to reflect the scale and professionalism of the projects they deliver. They needed a brand and website that matched the strength, ambition, and engineering precision of their work.

- Challenges:
Ascent’s previous identity lacked the impact expected from a company working on major national projects. The brand needed to feel more authoritative, and the website required a structure capable of showcasing their portfolio in a compelling and intuitive way.

- Our Solution:
At Onmove Digital Agency we carried out a full rebrand, designing a new logo rooted in the company’s engineering spirit and upward trajectory. The visual system is modern, technical, and symbolic, connecting Ascent’s heritage with its future ambitions.

For the website, we developed a high-impact experience:

• A dynamic homepage featuring motion graphics and engineering-focused video to create a memorable first impression.

• An advanced project filtering system allowing visitors to explore Ascent’s work by service, industry, or project type.

• Rich project detail pages that highlight key achievements, challenges, and metrics through structured layouts and strong visual storytelling.

- Results:
The new brand identity and website created by Onmove repositioned Ascent Global Group as a premium industry player. Their digital presence now reflects their capability, scale, and vision, helping them attract top-tier partners and reinforce their authority in the engineering and construction sectors.

Romano Glass, a boutique glazing company known for its refined European craftsmanship, approached us with the need to elevate their presence in the luxury residential market. Their previous brand and website didn’t reflect the precision, artistry, or high-end nature of their work, limiting their ability to attract architects, developers, and premium homeowners.

- Challenge:

Romano Glass needed more than a visual refresh, they required a brand that communicated exclusivity and sophistication. Their website also had to move from a basic portfolio to a polished digital experience that showcased their work with the elegance it deserved.

- Our Approach:

• A Reimagined Brand Identity = The team at Onmove Digital Agency developed a modern identity inspired by the intrinsic qualities of glass: clarity, structure, and light. The new logo is built from geometric forms that echo the framing and precision of custom glasswork. Paired with tailored typography, the visual direction delivers a sense of premium craftsmanship and contemporary design.
• A Website Built for Luxury Audiences = Onmove also designed and developed a website that positions Romano Glass as a leader in high-end glazing. Key enhancements include:
  • A cinematic opening video highlighting craftsmanship and detail.
  • A 3D animated logo that reinforces brand distinction.
  • A flexible project system the client can easily update.
  • Intelligent filtering options (year, service, location) to improve navigation.
  • Elegant project layouts that convey quality through imagery, spacing, and structure.

- Results:

The rebrand and website repositioned Romano Glass as a premium glazing provider, significantly enhancing their appeal to architects and developers. Their new digital identity now communicates the sophistication and artistic value that define their work, helping them stand out in a competitive market.