Belfast Web Design, SEO, Video, Digital Strategy & AI Training Agency
ProfileTree is a Belfast web design and digital marketing agency serving SMEs across Northern Ireland, Ireland, and the UK. Founded in 2011, we've completed over 1,000 projects and earned 450+ five-star Google reviews.
We build WordPress websites designed to rank on Google and convert visitors into customers—not just look good. Our team includes web designers, developers, SEO specialists, content writers, and video producers, all working in-house to deliver joined-up campaigns that actually generate leads.
Web Design & Development:
Custom WordPress web design for service businesses, ecommerce, and corporate sites
Ecommerce development using WooCommerce and Shopify
Website redesign and migration without losing search rankings
Mobile-responsive, accessible, and conversion-focused builds
Belfast web design projects for local businesses and UK-wide clients
Landing page design optimised for lead generation and paid campaigns
Website maintenance, hosting, security updates, and ongoing support
SEO Services:
Technical SEO audits, on-page optimisation, and local SEO Belfast
Content strategy that ranks in Google and AI-generated search results
Generative Engine Optimisation (GEO) for AI search visibility
LLM optimisation for ChatGPT, Perplexity, and Google AI Overviews
Google Business Profile optimisation for local rankings
Keyword research, competitor analysis, and link building
Keyword tracking and monthly ranking reports
SEO for ecommerce, service businesses, and multi-location companies
Content Marketing & Video Production:
Blog writing and content marketing that builds authority and drives organic traffic
Video production Belfast—corporate videos, explainer videos, testimonials, and social content
YouTube channel strategy, optimisation, and ongoing management
Animation and motion graphics through our sister brand Educational Voice
Case study videos, recruitment videos, and event coverage
Social media video content optimised for LinkedIn, Instagram, and Facebook
AI Training & Consulting:
Practical AI training for businesses—ChatGPT, Claude, and automation tools
AI strategy consulting for SMEs wanting real results, not hype
Over 1,000 businesses trained across Northern Ireland, Ireland, and the UK
Workshops for teams and business owners at all skill levels
AI implementation support for marketing, sales, and operations teams
Digital Strategy & Training:
Digital marketing training workshops delivered in-house or remotely
Google Analytics 4 setup, conversion tracking, and dashboard reporting
Marketing audits with clear, prioritised recommendations
Monthly reports showing rankings, traffic, leads, and ROI
Honest advice in plain English—no jargon or vanity metrics
Who We Work With: SMEs, startups, and established businesses with 1-100+ staff. Industries include professional services, tourism, education, ecommerce, construction, healthcare, manufacturing, hospitality, legal, and financial services.
Here's the rewritten section with the extra words pulled in:
What Makes Us Different: We run our own online brands—websites, YouTube channels, and content platforms that we've grown from scratch using the same strategies we recommend to clients. We face the same challenges you do: how to rank on Google, how to appear in AI search results, how to turn visitors into customers. When we say something works, it's because we've tested it ourselves. No theory, no guesswork—just proven methods from a team that does this every single day.
Serving clients in Belfast, Dublin, Manchester, London, and worldwide. 5-star rated. Results you can measure. A team that picks up the phone.
United Kingdom
McSweeney Centre, 31 Henry Place,
Belfast,
Northern IrelandBT15 2AY
Very positive experience receiving bespoke support
Brigid Watson , Storyteller and Specialist Tour Guide
Amazing service and great expertise
Petru Ganj , Speaker, Marketing Specialist @ IH Bucharest, MSc Management at International House Bucharest
What Users Like The Most
They have a breadth and depth of expertise.
The way our mentors spoke to us and broke it down so we could understand and follow easily
The project management was excellent. They responded quickly, understood the urgency of our situation, and provided direct, personalised advice. Communication was clear and well-structured, and we received step-by-step instructions that were easy to follow. All deliverables were provided on time, and their proactive approach made the entire process smooth and efficient.
Excellent scheme to help us learn vital skills to keep us up to date in todays industry. Thank you to Ranel & Jack for their patience, they were a great support helping us learn about all different social media platforms and how to incorporate them into successfully growing our business. 10/10
What was the project name that you have worked with ProfileTree?
Curves Newry
What service was provided as part of the project?
Web Development, Digital Marketing
Describe your project in brief
Help across all social platforms
What is it about the company that you appreciate the most?
The way our mentors spoke to us and broke it down so we could understand and follow easily
What was it about the company that you didn't like which they should do better?
none
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$0 to $10000
Completed
Other Industries
Brigid Watson, Storyteller and Specialist Tour Guide
Posted 2 weeks ago
Very positive experience receiving bespoke support
I was given support by various specialist members of the team who were all friendly and professional in their approach. They tailored the support to meet the specific needs I had.
What was the project name that you have worked with ProfileTree?
Sustainable Journeys Ireland
What service was provided as part of the project?
Web Development, Digital Marketing
Describe your project in brief
Developing a business offering bespoke tourism experiences in County Down, Ireland
What is it about the company that you appreciate the most?
They have a breadth and depth of expertise.
What was it about the company that you didn't like which they should do better?
I did not experience a weakness.
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$0 to $10000
In Progress
Travel & Lifestyle
Petru Ganj, Speaker, Marketing Specialist @ IH Bucharest, MSc Management at International House Bucharest
Posted 6 months ago
Amazing service and great expertise
ProfileTree conducted a comprehensive SEO audit and provided clear, actionable recommendations to improve our website optimisation and overall digital strategy. They analysed our site structure, content, and technical SEO, delivering a prioritised plan for sustainable growth. Additionally, Ciaran helped optimise our Google Ads and Meta Ads campaigns, improving targeting, ad copy, and budget efficiency to increase ROI. Beyond technical support, he advised us on aligning our digital marketing strategy with long-term business objectives, including how to integrate AI-driven insights into future campaigns.
Key deliverables included:
Detailed SEO audit report with on-page, technical, and content optimisation recommendations
Guidance on website optimisation and user experience improvements
Restructuring and optimisation of Google Ads and Meta Ads campaigns
Strategic recommendations for a data-driven digital marketing plan
What was the project name that you have worked with ProfileTree?
SEO optimisation and AI implementation
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
Working with ProfileTree has been an excellent experience for us, and we highly recommend their services to anyone looking to improve their website optimisation, SEO, or overall digital strategy. From the start, Ciaran took the time to fully understand our business, our unique situation, and our goals. This personalised approach made a huge difference, as all recommendations were tailored specifically to our needs.
Their expertise in SEO audits and web development was invaluable, helping us identify key areas for improvement and implement strategies that truly enhance our online presence. Ciaran also provided hands-on guidance with both Google Ads and Meta Ads, optimising campaigns for better performance and improved ROI.
What we appreciated most was the clear, strategic advice on digital marketing strategy. Ciaran didn’t just focus on technical fixes—he gave us actionable insights on how to align our marketing efforts with long-term business growth. His understanding of how AI can
What is it about the company that you appreciate the most?
The project management was excellent. They responded quickly, understood the urgency of our situation, and provided direct, personalised advice. Communication was clear and well-structured, and we received step-by-step instructions that were easy to follow. All deliverables were provided on time, and their proactive approach made the entire process smooth and efficient.
What was it about the company that you didn't like which they should do better?
Nothing. It was amazing!
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$0 to $10000
In Progress
Education
Client Portfolio of ProfileTree
Project Industry
Hospitality - 33.3%
Education - 33.3%
Advertising & Marketing - 33.3%
Major Industry Focus
Hospitality
Project Cost
$10001 to $50000 - 100.0%
Common Project Cost
$10001 to $50000
Project Timeline
1 to 25 Weeks - 100.0%
Project Timeline
1 to 25 Weeks
Clients: 3
Government
International Companies
SME
Portfolios: 3
Tourism & Events Festival Website Design & SEO
$10001 to $50000
14 weeks
Hospitality
A major annual Halloween festival in Northern Ireland approached ProfileTree for complete website development and digital marketing support—website design, content creation, SEO strategy, and ongoing maintenance. The festival attracts tens of thousands of visitors each year and is recognised as one of the best Halloween celebrations in the world.
The Challenge: The client needed a professional, engaging website that showcased the festival programme, drove ticket sales, and ranked on Google for competitive tourism and events keywords. The site required regular updates throughout the year, with intensive content management during the festival season. They needed a reliable digital partner for ongoing hosting, maintenance, and SEO support.
What We Delivered:
Digital Strategy & Consulting:
Full digital marketing audit and competitor analysis within tourism and events sector
Strategic recommendations for positioning, audience targeting, and seasonal campaigns
Content planning aligned with festival programme announcements and ticket releases
Conversion strategy to maximise ticket sales and event registrations
Ongoing advisory support and annual strategy reviews
WordPress Web Design & Development:
Custom WordPress website built for speed, mobile responsiveness, and high-traffic periods
Event listing and programme showcase with filtering and search functionality
Ticket sales integration and clear calls-to-action driving conversions
Image gallery and video integration showcasing previous festival highlights
Accessible design meeting WCAG standards for all visitors
Interactive maps and venue information for festival locations
Multi-language considerations for international tourism audiences
Contact forms and enquiry management for sponsors and partners
Content Creation & Copywriting:
Full website copywriting for all pages, event descriptions, and landing pages
SEO-optimised content targeting tourism and Halloween event searches
Blog content strategy to build authority and drive organic traffic year-round
Regular news updates and programme announcements
Press release writing and media information pages
Historical and cultural content showcasing the festival's heritage and significance
SEO Strategy & Implementation:
Comprehensive technical SEO audit and full on-page optimisation
Keyword research targeting tourism, events, and Halloween searches
Site structure improvements for better crawlability and content discovery
Schema markup implementation including Event, TouristAttraction, and Organization
Local SEO optimisation for Derry, Northern Ireland, and Ireland tourism searches
Google Business Profile setup and seasonal optimisation
Link building within tourism, travel, and events sectors
Monthly SEO reporting with rankings, traffic, and conversion data
Website Hosting & Maintenance:
Managed WordPress hosting with daily backups and security monitoring
Scalable hosting infrastructure to handle major traffic spikes during festival announcements
Regular plugin updates, security patches, and performance optimisation
Uptime monitoring with fast response to any issues
Ongoing technical support and website updates throughout the year
Intensive content management support during peak festival season
Post-festival archiving and content refresh for following year
Ongoing Digital Marketing Support:
Monthly SEO management including content updates and seasonal optimisation
Keyword tracking for tourism and events searches
Conversion rate optimisation for ticket sales and event signups
Google Analytics 4 setup with conversion tracking and audience insights
Performance reporting and annual strategy reviews
Coordination with tourism bodies and event partners
Results:
Strong Google rankings for Halloween festival and tourism keywords
High-traffic periods managed successfully without downtime
Increased visibility among international tourism audiences
Established online authority as a leading Halloween destination
Year-round organic presence driving early interest and advance bookings
Services Provided: Digital strategy, WordPress web design, website development, content creation, copywriting, website hosting, website maintenance, technical SEO, on-page SEO, local SEO, tourism SEO, event schema markup, Google Business Profile optimisation, ongoing SEO management, conversion rate optimisation, Google Analytics setup, and monthly reporting.
This project demonstrates our expertise in tourism and events websites—combining engaging design, compelling content, and long-term SEO that drives visitor numbers and ticket sales. From initial concept through to ongoing seasonal support, we provide full-service digital marketing for festivals and tourism organisations.
Educational Platform LMS Development, Website Design, YouTube SEO & Ongoing Digital Marketing
$10001 to $50000
24 weeks
Education
An educational content platform approached ProfileTree for comprehensive digital development and marketing—custom LMS build, website design, SEO strategy, YouTube channel optimisation, and ongoing management. The client produces educational videos and learning resources for children, parents, and teachers across the UK, Ireland, and international markets, with a YouTube channel now exceeding 260,000 subscribers.
The Challenge: The client needed a custom Learning Management System to deliver structured courses and resources, a professional website to complement their growing YouTube presence, and a strategy to convert viewers into paying subscribers. They also required ongoing support for YouTube SEO, content strategy, and digital marketing without building a large in-house team.
What We Delivered:
Digital Strategy & Consulting:
Full digital marketing audit across website and YouTube presence
Competitor analysis within the educational content and e-learning space
Strategic recommendations for content, positioning, and audience growth
Monetisation strategy for converting free viewers into paid members
Content calendar planning aligned with curriculum topics and seasonal trends
Ongoing advisory support and quarterly strategy reviews
Custom LMS Development:
Bespoke Learning Management System built on WordPress
Course creation and management functionality for educators
Structured learning paths with progress tracking for students
Video lesson integration with supporting downloadable resources
Quiz and assessment functionality with automated marking
Student dashboard showing course progress and achievements
Parent and teacher account management
Certificate generation upon course completion
Mobile-responsive learning experience across all devices
WordPress Web Design & Development:
Custom WordPress website built for speed, mobile responsiveness, and engagement
Resource library with video integration and categorised content
Landing pages structured for SEO and membership conversion
Email signup integration for newsletter and resource updates
Membership & Subscription System:
Membership functionality with tiered subscription options
Secure payment integration for recurring subscriptions
Free trial and freemium access to drive conversions
Member-only content areas and gated resources
Automated onboarding emails for new subscribers
Subscription management and billing portal for users
Website Hosting & Maintenance:
Managed WordPress hosting with daily backups and security monitoring
Regular plugin updates, security patches, and performance optimisation
Uptime monitoring and fast response to any issues
Ongoing technical support and website updates as content library grows
Scalable hosting to handle traffic spikes from viral video content
SEO Strategy & Implementation:
Comprehensive technical SEO audit and full on-page optimisation
Keyword research targeting educational searches from parents, teachers, and students
Site structure improvements for better crawlability and content discovery
Schema markup implementation including VideoObject, Course, and EducationalOrganization
Local SEO optimisation for UK and Ireland educational searches
Google Business Profile setup and optimisation
Monthly SEO reporting with rankings, traffic, and conversion data
YouTube SEO & Channel Optimisation:
YouTube channel audit and optimisation recommendations
Video title, description, and tag optimisation for search visibility
Thumbnail strategy and A/B testing guidance
Playlist structure for improved watch time and subscriber retention
YouTube Analytics review and performance reporting
Content strategy aligned with trending educational topics and search demand
Content Marketing & Copywriting:
Website copywriting for all landing pages, course descriptions, and resource sections
Blog content strategy targeting educational keywords and parent queries
Regular blog posts written and published to build topical authority
Video descriptions and metadata written for SEO
Sales page copywriting for membership conversion
Ongoing Digital Marketing & Support:
Monthly SEO management including content updates and link building
YouTube performance tracking and optimisation recommendations
Keyword tracking across Google and YouTube search
Conversion rate optimisation for memberships and course signups
Google Analytics 4 setup with conversion tracking and audience insights
Regular performance reviews and strategy adjustments
Results:
YouTube channel grown to 260,000+ subscribers with millions of video views
Fully functioning LMS delivering courses to students worldwide
Page one Google rankings for multiple competitive educational keywords
Successful membership model generating recurring subscription revenue
Consistent organic traffic growth to website month-on-month
Strong engagement from UK, Ireland, US, and international audiences
Established authority in the educational content and e-learning space
Services Provided: Digital strategy, LMS development, course platform build, membership system, WordPress web design, website development, website hosting, website maintenance, technical SEO, on-page SEO, YouTube SEO, video optimisation, content marketing, blog writing, copywriting, Google Business Profile optimisation, ongoing SEO management, conversion rate optimisation, Google Analytics setup, and monthly reporting.
This project demonstrates our expertise in educational technology and e-learning platforms—combining custom LMS development, membership systems, YouTube channel optimisation, and long-term SEO that delivers measurable audience growth, engagement, and revenue. From initial strategy through to ongoing optimisation, we provide full-service digital development and marketing support.
B2B Service Provider Website Design, SEO & Ongoing Digital Marketing
$10001 to $50000
16 weeks
Advertising & Marketing
A Belfast-based animation and video production studio approached ProfileTree for a complete digital overhaul—website redesign, SEO strategy, content marketing, and ongoing support. The client provides explainer videos, corporate animation, and motion graphics for B2B clients across the UK, Ireland, and international markets.
The Challenge: The client had an outdated website that wasn't generating enquiries. They needed a professional online presence that showcased their portfolio, communicated their services clearly, and ranked on Google for competitive B2B keywords. They also needed ongoing digital marketing support without hiring an in-house team.
What We Delivered:
Digital Strategy & Consulting:
Full digital marketing audit and competitor analysis
Strategic recommendations for positioning, messaging, and target audience
Content planning aligned with business goals and sales objectives
Ongoing advisory support and quarterly strategy reviews
WordPress Web Design & Development:
Custom WordPress website built for speed, mobile responsiveness, and conversion
Portfolio showcase with video integration and detailed case study pages
Service pages structured for SEO and lead generation
Clear calls-to-action driving enquiries and quote requests
Contact forms integrated with CRM for lead tracking
Website Hosting & Maintenance:
Managed WordPress hosting with daily backups and security monitoring
Regular plugin updates, security patches, and performance optimisation
Uptime monitoring and fast response to any issues
Ongoing technical support and website edits as needed
SEO Strategy & Implementation:
Comprehensive technical SEO audit and full on-page optimisation
Keyword research targeting B2B service searches in UK and Ireland
Site structure improvements for better crawlability and indexing
Schema markup implementation for enhanced search visibility
Local SEO optimisation for Belfast, Northern Ireland, and UK-wide searches
Google Business Profile setup, optimisation, and ongoing management
Monthly SEO reporting with rankings, traffic, and lead data
Content Marketing & Copywriting:
Website copywriting for all service pages and landing pages
Blog content strategy targeting informational and commercial keywords
Regular blog posts written and published to build topical authority
Case study writing showcasing client results and project outcomes
Content refresh and optimisation for existing pages
Ongoing SEO & Digital Marketing:
Monthly SEO management including link building and content updates
Keyword tracking and competitor monitoring
Conversion rate optimisation recommendations
Google Analytics 4 setup and conversion tracking
Regular performance reviews and strategy adjustments
Results:
Page one Google rankings for multiple target keywords
Consistent organic traffic growth month-on-month
Increased enquiries from B2B clients across UK, Ireland, and international markets
Strong local visibility in Belfast and Northern Ireland searches
Reduced reliance on paid advertising through sustainable organic growth
Services Provided: Digital strategy, WordPress web design, website development, website hosting, website maintenance, technical SEO, on-page SEO, local SEO, content marketing, blog writing, copywriting, Google Business Profile optimisation, ongoing SEO management, conversion rate optimisation, Google Analytics setup, and monthly reporting.
This project demonstrates our full-service approach for B2B service providers—combining custom WordPress design, strategic content marketing, and long-term SEO that delivers measurable results and qualified leads. From initial strategy through to ongoing optimisation, we act as an extension of the client's team.
