Overview

About ProfileTree

ProfileTree is a Belfast web design and digital marketing agency serving SMEs across Northern Ireland, Ireland, and the UK. Founded in 2011, we've completed over 1,000 projects and earned 450+ five-star Google reviews.

We build WordPress websites designed to rank on Google and convert visitors into customers—not just look good. Our team includes web designers, developers, SEO specialists, content writers, and video producers, all working in-house to deliver joined-up campaigns that actually generate leads.

Web Design & Development:

  • Custom WordPress web design for service businesses, ecommerce, and corporate sites
  • Ecommerce development using WooCommerce and Shopify
  • Website redesign and migration without losing search rankings
  • Mobile-responsive, accessible, and conversion-focused builds
  • Belfast web design projects for local businesses and UK-wide clients
  • Landing page design optimised for lead generation and paid campaigns
  • Website maintenance, hosting, security updates, and ongoing support

SEO Services:

  • Technical SEO audits, on-page optimisation, and local SEO Belfast
  • Content strategy that ranks in Google and AI-generated search results
  • Generative Engine Optimisation (GEO) for AI search visibility
  • LLM optimisation for ChatGPT, Perplexity, and Google AI Overviews
  • Google Business Profile optimisation for local rankings
  • Keyword research, competitor analysis, and link building
  • Keyword tracking and monthly ranking reports
  • SEO for ecommerce, service businesses, and multi-location companies

Content Marketing & Video Production:

  • Blog writing and content marketing that builds authority and drives organic traffic
  • Video production Belfast—corporate videos, explainer videos, testimonials, and social content
  • YouTube channel strategy, optimisation, and ongoing management
  • Animation and motion graphics through our sister brand Educational Voice
  • Case study videos, recruitment videos, and event coverage
  • Social media video content optimised for LinkedIn, Instagram, and Facebook

AI Training & Consulting:

  • Practical AI training for businesses—ChatGPT, Claude, and automation tools
  • AI strategy consulting for SMEs wanting real results, not hype
  • Over 1,000 businesses trained across Northern Ireland, Ireland, and the UK
  • Workshops for teams and business owners at all skill levels
  • AI implementation support for marketing, sales, and operations teams

Digital Strategy & Training:

  • Digital marketing training workshops delivered in-house or remotely
  • Google Analytics 4 setup, conversion tracking, and dashboard reporting
  • Marketing audits with clear, prioritised recommendations
  • Monthly reports showing rankings, traffic, leads, and ROI
  • Honest advice in plain English—no jargon or vanity metrics

Who We Work With: SMEs, startups, and established businesses with 1-100+ staff. Industries include professional services, tourism, education, ecommerce, construction, healthcare, manufacturing, hospitality, legal, and financial services.

Here's the rewritten section with the extra words pulled in:

What Makes Us Different: We run our own online brands—websites, YouTube channels, and content platforms that we've grown from scratch using the same strategies we recommend to clients. We face the same challenges you do: how to rank on Google, how to appear in AI search results, how to turn visitors into customers. When we say something works, it's because we've tested it ourselves. No theory, no guesswork—just proven methods from a team that does this every single day.

Serving clients in Belfast, Dublin, Manchester, London, and worldwide. 5-star rated. Results you can measure. A team that picks up the phone.

What clients say

Review Analytics of ProfileTree

Every review is verified through Goodfirms before it's published.

5.08 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 8 verified reviews · Updated August 2026
ProfileTree clients highlight the team's strong technical expertise, responsiveness, and clear communication throughout projects. Reviews consistently praise their personalized approach, project management, and approachability. Clients note the team's ability to explain complex work in understandable terms and their attention to detail in delivering outcomes.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of ProfileTree
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What reviewers mention most

David Kinghan, Digital Content Manager at Ulster OrchestraVerified Review
Posted on Jun 25, 2026

I couldn't have had a better experience - they made what could have been a difficult process v easy

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

I couldn't have had a better experience with ProfileTree. Padraig and Marcus understood exactly what we needed and kept us informed at every stage. Last year, they handled our WordPress migration from our previous platform, rebuilding the entire site, and made what could have been a difficult process smooth and stress-free. This year, they updated our design to match our new season promotional material—again delivering quickly and hitting the mark perfectly. They were always willing to jump on calls to answer questions or explore design and feature options. They're knowledgeable and genuinely pleasant to work with, and I'd recommend them without hesitation.

Paul Ravenscroft, Managing Director at Home Loving Cats LtdVerified Review
Posted on Jun 9, 2026

A great bunch of very helpful professionals

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentDigital MarketingSEOContent Marketing

We're delighted to recommend ProfileTree following their outstanding work redesigning and modernizing HomeLovingCats.com, our website for a cat sitting service and franchise opportunity. From start to finish, the team demonstrated exceptional professionalism and expertise. They took time to understand our business, our objectives, and our technical requirements—then delivered results that exceeded what we expected at every stage. Padraig Downey, their Head of Client Success, was particularly instrumental, keeping us informed throughout and ensuring every question was answered promptly. Whenever we needed specialist input, he arranged meetings with the right team members to address each aspect thoroughly. The whole process was smooth and genuinely enjoyable to work through.

Anonymous
AnonymousVerified Review
Posted on Apr 22, 2026

Amazing experience with great team!

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSEOContent Marketing

I had an incredible few weeks training from Khadiza, Ranel & especially Jack from Profile Tree. They made me feel at ease from the get go and nothing was a hassle for them, despite the questions I asked, their availability on my time. Excellent service and all training was explained in detail and so well. Would highly recommend these guys for anything to do with bringing your business up to date, especially with AI, social media, canva, TikTok & more. Thank you.

Geraldine Owens
Geraldine Owens, Director at SculptyLife StudiosVerified Review
Posted on Apr 22, 2026

Excellent

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSEOContent Marketing

Jack Sterrett at ProfileTree was great to work with. He was extremely knowledgeable, helpful throughout, and made the whole process straightforward. I’d happily recommend him and the team.

Diarmuid Matthews
Diarmuid Matthews, Owner at Dmhair_micropigmentationVerified Review
Posted on Apr 22, 2026

Fantastic

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSEOContent Marketing

These guys are top class These guys are top class, I worked with jack for several weeks and his experience and know how was top class he was very flexible and excellent at explaining everything to me as I was a complete novice in regards to social media adds 5⭐️⭐️⭐️⭐️⭐️ From me

Newry Curves
Newry Curves, --Verified Review
Posted on Feb 13, 2026

Amazing scheme - so helpful!

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentDigital MarketingSEOContent Marketing

Excellent scheme to help us learn vital skills to keep us up to date in todays industry. Thank you to Ranel & Jack for their patience, they were a great support helping us learn about all different social media platforms and how to incorporate them into successfully growing our business. 10/10

Brigid Watson
Brigid Watson, Storyteller and Specialist Tour GuideVerified Review
Posted on Feb 5, 2026

Very positive experience receiving bespoke support

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentDigital MarketingSEOContent Marketing

I was given support by various specialist members of the team who were all friendly and professional in their approach. They tailored the support to meet the specific needs I had.

Petru Ganj
Petru Ganj, Speaker, Marketing Specialist @ IH Bucharest, MSc Management at International House BucharestVerified Review
Posted on Jul 29, 2025

Amazing service and great expertise

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingSEOContent Marketing

ProfileTree conducted a comprehensive SEO audit and provided clear, actionable recommendations to improve our website optimisation and overall digital strategy. They analysed our site structure, content, and technical SEO, delivering a prioritised plan for sustainable growth. Additionally, Ciaran helped optimise our Google Ads and Meta Ads campaigns, improving targeting, ad copy, and budget efficiency to increase ROI. Beyond technical support, he advised us on aligning our digital marketing strategy with long-term business objectives, including how to integrate AI-driven insights into future campaigns. Key deliverables included: Detailed SEO audit report with on-page, technical, and content optimisation recommendations Guidance on website optimisation and user experience improvements Restructuring and optimisation of Google Ads and Meta Ads campaigns Strategic recommendations for a data-driven digital marketing plan

Focus

Service Focus of ProfileTree

How the team's effort is distributed across services.

80%18%

Industries Focus

20%10%10%10%10%10%10%5%5%

Client Focus

Small Business60%
Medium Business40%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
Content research, briefs, SEO analysis
Claude
Long-form content, strategy, data analysis
Gemini
Google Workspace and research tasks
Perplexity
Competitor and market research
Grammarly
Proofreading client copy and internal comms
GitHub Copilot
Code completion for WordPress development
Canva
Design assets and social graphics
Cursor
AI-assisted coding and theme development
Lovable
Rapid prototyping of web app concepts
Replit
Quick code testing and collaborative builds
Descript
Podcast and video transcription, editing
Midjourney
Custom imagery for client campaigns
ElevenLabs
AI voiceover for video and YouTube content
Runway
AI video generation and editing
Selected Work

Client Portfolio of ProfileTree

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Advertising & Marketing33%
Education33%
Hospitality33%
Major industry focus
Advertising & Marketing

Project Cost

$10001 to $50000100%
Common project cost
$10001 to $50000

Project Timeline

1 to 25 Weeks100%
Typical timeline
1 to 25 Weeks

Clients: 3

GovernmentInternational CompaniesSME

Portfolios: 3

Where we are

Locations (1)

Offices where ProfileTree operates.

Headquarter
United Kingdom

United Kingdom

McSweeney Centre, 31 Henry Place
Belfast, Northern Ireland BT15 2AY
02895680364