Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.
Goodfirms is a great platform where our potential clients can find us, get acquainted with our expertise and testimonials to make a decision. The community contributes to brand awareness and increases visibility.
Please introduce your company and give a brief about your role within the organization.
I am the CEO of Aimers. We are an independent digital marketing agency specializing in paid acquisition and demand generation for SaaS and tech companies across the globe. We have solid skills in Google, YouTube, Facebook, Instagram, LinkedIn, Bing, Twitter, Reddit, and Capterra Ads, data analytics, and conversion rate optimization. Throughout the years of our operation, we have gained an exclusive portfolio of successful projects and cooperated with the market leaders. Our main goal is to help businesses grow and scale with the help of performance marketing. We offer our support on all the stages from strategy development and campaign building to its execution and further improvement.
One of our main benefits is a personalized data-driven approach. We know that every business is unique and needs custom solutions. For this reason, we focus on data research and analysis to dive deep into the product, industry, and competition. That is one of the major factors why we deliver great results. My goal as the CEO is to ensure long-term partnership with our clients through a high level of service, excellent communication, and industry-proven solutions.
What is the story behind starting this company?
The modern world is about digital transformation. The main leaders on the market who understand this invest in marketing and win the game. Aimers has always wanted to bring value and offer up-to-date solutions. That’s why we decided to become a part of this direction and help businesses get to the next level thanks to the powerful tools of performance marketing.
What are your company’s business model–in house team or third party vendors/ outsourcing?
We have 25+ in-house specialists and offer a dedicated team solution. We usually assign a team of 3 professionals to a project: PPC Specialist, Project Manager, and Account Manager. They work with a customer directly and focus on the business goals. We ensure timely communication and send regular reports to keep our goals aligned.
How does your company differentiate itself from the competition?
Our USP consists of the focus on growing SaaS and tech companies and a data-driven approach. We don’t believe in set-and-forget marketing. We offer consistent work on the account to ensure its gradual growth and avoid stagnation. Aimers provides comprehensive account improvement based on the gathered data which lets us test new favorable segments over time and define the best-performing directions. Our expertise in the SaaS and tech market helps us save time when implementing the strategy as we are already aware of all of the industry challenges and trends. Therefore, we offer cost-efficient solutions focused on elevating the brand and yielding new opportunities.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We specialize in PPC marketing for SaaS and tech companies from various industries such as fintech, healthcare, online education, logistics, and others.
Please share some of the services that you offer for which clients approach you the most for?
Our core services are advertising account audit and optimization, Google, YouTube, Facebook, Instagram, LinkedIn, Bing, Twitter, Reddit, and Capterra Ads management, comprehensive data analysis and support, and conversion rate optimization. We always strive to improve the quality of our service by staying aware of all industry trends and new features.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
One of our corporate values is customer satisfaction. We pay lots of attention to the project communication to make sure that everyone is heard and aware of the plan and strategy. Our Account Managers conduct regular surveys among our customers to discover their concerts, identify areas for improvement, and take measures to enhance the service.
What kind of support system do you offer to your clients for catering to their queries and issues?
I believe it’s timely and clear communication. Many clients admire our level of communication. They really feel our care and proactivity. It’s not only about business. It’s about being sincere, open, and engaged. In our daily activities, we use modern tools like Slack where we create a shared channel and answer any questions from our customers.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
It mostly depends on the project, its complexity, and time sensitivity. Before providing the proposal, we estimate the project and assume the workload. We believe that any marketing strategy should be cost-efficient. We follow the best practices to ensure a long-term partnership.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We usually work with mid-sized and enterprise clients. We have strong expertise in scaling businesses, investing the budget wisely in order to keep metrics in control and not to sacrifice the performance. Before starting the project, we share with customers our recommendations on the budget in accordance with their goals to get the first results in the shortest time.
What is the price range (min and max) of the projects that you catered to in 2020?
We offer competitive service and prefer to focus on quality. We always look for comfortable agreement for both sides. We believe that only through dialogue you can create a strong basement for a long-term relationship.
Where do you see your company in the next 10 years?
Aimers is growing fast at the moment as we see a real need for professional digital teams on the market. We have managed to acquire exclusive insights into the tech industry. We know how to invest the budget wisely and benefit from it the most. Our team is excited to be treated as experts, to feel trust from our customers to make decisions and take responsibility. We are already on the way to getting to the top of actors in the digital marketing field. We are eager to become industry influencers, create trends, and perform top-notch solutions.