Mavlers

Ribs & Burgers wanted to promote and increase sales in all of their 16 locations spread across Australia.

The main problem was that Ribs & Burgers had become a well-known brand but when it came to the sales they were falling short of their monthly targets. After digging a little deeper into the issue, it became obvious that whilst brand recognition was strong for this restaurant brand, there was a lack of its geographically-specific awareness amongst consumers. In simple words, people weren't aware of their nearby Ribs & Burgers restaurant layouts.

To tackle this gap between brand recognition and sales, we chose to focus on the Ribs & Burgers’ local online presence. The reason we took this approach, was to make more people aware of the Ribs & Burgers restaurants in their local areas.

Campaign Results
Thanks to the close working relationship between Ribs & Burgers and Mavlers, the partnership produced above average results and exceeded the brand’s expectations.

The local SEO campaign we ran for Ribs & Burgers attracted over 2 million unique visitors to their website, which is a significant increase of 28% in just 10 months.

The demand for email templates at their end and the complications of campaign management motivated Weight Watchers to look for a quality email marketing partner promising a dedicated approach to quick turnaround time and professional campaign management. They were in search of a reliable offshore team that could not only understand their brand guidelines but also iron out the crucial challenge of ESP Migration.

• Developing Quality Email Templates: Mavlers’ dedicated team of experts has successfully developed 1,900+ email templates for Weight Watchers up to now. We currently develop over 60 email templates every month for Weight Watchers. We ensure exceptional email production and timely delivery each time. This has led to a significant boost in WW's results, for which their marketing team could not be more thrilled.
• Providing Quick Support & Incredibly Fast Turnaround Time: 
  The Weight Watchers team needed quick support for creating additional email templates within a stringent deadline. Mavlers’ dedicated developer was up to the task and provided immediate support in developing pixel-perfect email templates within 8 hours, the fastest turnaround time in the industry.
• Enabling Hassle-Free ESP Migration
  Weight Watchers considered making a switch to Braze owing to certain features that were a better fit for their business. Email Mavlers’ dedicated specialists ensured a smooth migration for them and plugged it into CRM, campaign management, and data management platforms. The email template migration wizards remotely ensured that the deliverability did not suffer in the migration process and paid attention to domains, opt-in forms, etc.
• From Campaign Management to Much More
  Apart from assisting them with their email campaigns, our team of dedicated resources also helped them carve their product promotion journey and helped them in campaign management and its automation too. They banked on us for their yearly calendar and trusted us to provide them holistic services including all the activities starting from coding to setting up email in their ESP.

The game-based learning platform wanted to scale its email marketing efforts to maximize ROI from email. However, there were a few hurdles on that path:

• The lean lifecycle team: Prodigy wanted to preserve its lean team structure while also maximizing efficiencies and outcomes.
• Time constraints: The company needed pixel-perfect email templates delivered at a quick turnaround time.
• Braze expertise: As a Braze user, they required someone with deep expertise and experience in the platform.

Instead of hiring in-house resources, Prodigy sought an outsourcing partner to help them overcome these challenges.

To address Prodigy's specific needs, Mavlers offered a comprehensive email template creation solution, providing:

• Proficiency in Braze: A team of Braze experts to handle all aspects of email template development and integration within the TAT shared by the client.
• Technical support: Expertise in responsive design, dark mode optimization, and advanced email coding techniques.
• Liquid code implementation: Incorporation of liquid code into new email templates, using old ones as a reference.
• Custom and drag and drop templates: Expertise in creating both custom-coded templates and leveraging Braze's built-in builder.
• Seamless integration: Integration of email templates directly into Prodigy's Braze account for efficient campaign execution.

Airtasker came to us with a business problem and we tailored a solution to fit their unique needs and budget.

After reviewing Airtasker’s website performance and analysing their various strengths and weaknesses in search engine rankings, we developed a well-rounded link-building strategy. Targeting a relevant selection of high authority Australian websites, we secured an extensive range of valuable links for the client.

Under our guidance, traffic to the Airtasker website increased by more than 7,251 %. With a far-reaching content syndication campaign, we propelled the client’s brand awareness to unprecedented heights.

Before starting to design their website and considering Screendollars' requirements, we built a robust team of experts for them - Frontend developer, Backend developer, Quality analyst, and a Project manager.

This team then got down to understanding Screendollars’ target audience, their goals, and how they are using the platform.

Their user base is divided into two primary categories:

• Movie enthusiast who loves to watch and be updated about the going ons in Hollywood
• Industry professionals such as theatre owners, vendor, exhibitors, technicians, and other industry insiders

We created a detailed plan for tailoring the content to cater to each of these two distinctive audience categories by creating separate sections on the web application.

The team built the website with React Js (on the front end) and a Wordpress admin (on the backend ) with Dreamhost server as the hosting service provider and database. We used a React framework called Next Js.

The client approached us when they were facing a challenge with lead quality. This was mainly due to the mismatch between the target audience and the leads generated. MAX provides courses for Australian citizens. However, they encountered a high volume of international students filling out their forms through Google Ads. Despite various attempts, such as location adjustments, ad copy revisions, and landing page modifications, the influx of international students persisted, impacting the overall effectiveness of their campaigns.

• With attention to detail, the Mavlers team crafted and optimized a Performance Max campaign for MAX Solutions, leaving no stone unturned in ensuring its efficacy. This involved detailed data analysis, strategic keyword selection, and precise audience targeting to maximize relevance and minimize wastage.
• Continuous monitoring and optimization were integral components of our approach, allowing us to adapt and refine the campaign in real time based on performance metrics and user feedback. By leveraging cutting-edge tools and analytics, we were able to identify and capitalize on emerging trends and opportunities, further enhancing the campaign's effectiveness
• The tangible results achieved through the implementation of the new campaign exceeded MAX Solutions' expectations, validating our approach and demonstrating the value of innovation and collaboration. The significant reduction in Cost Per Acquisition (CPA) from the range of $500-$1000 to $60-$100 underscored the transformative impact of our efforts on MAX Solutions' bottom line. This approach in turn resulted in a ROI that was expected to be delivered from our end when compared to other advertising channels & sources.
  

TiE aimed to enhance its digital presence and engage a wider audience. They wanted help crafting a cohesive social media strategy to bolster their online community, elevate event participation, and showcase the impact of their entrepreneurial initiatives.

To effectively address TiE's requirements, we established the following key objectives:

• Build a consistent posting schedule across all their social media platforms - LinkedIn, Twitter, Instagram, and Facebook, ensuring higher engagement.
• Highlight key TiE events, such as the TiE Global Summit, Hackathons, and Women’s Conferences, to increase registrations, digital presence, awareness, and live attendance.
• Leverage data insights to tailor content and drive higher engagement, particularly through community-focused initiatives.

TiE Global’s social media growth-
Over the past year, TiE Global’s social media presence has seen significant growth across platforms, showcasing the impact of a focused digital strategy.

On LinkedIn, the platform with the highest engagement, TiE Global’s follower count grew from 30,372 in May 2023 to 38,410 in September 2024, reflecting an impressive 26% growth. Profile clicks surged from 1,005 in May 2023 to 2,727 in September 2024, while impressions remained strong at 18,392, despite being lower than May 2023’s peak of 20,934.