IMPRO Email Agency

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Full-service Email & SMS Marketing Agency

IMPRO Email agency is a full-service email marketing agency focused on creating personalized Email & SMS marketing strategies & execution of targeted solutions for eCommerce businesses (D2C/B2C), SaaS, and Apps.

Since 2018 we have been helping eCommerce businesses, SaaS products, and Apps grow by increasing email list size, and sales, and building customer awareness.

We’re a Ukrainian team and we are proud of it. We're happy to have native speaker copywriters in our team from the US, UK & Canada to cover the full stack of email marketing and bring high-quality services for each stage: strategy, copywriting, design, coding/development, testing, QA, data management/analytics, flows/journey building, and integrations.

Ukraine

Sofiia Yablonska, 31, Lviv, Lviv 79000

+380971487717

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Service Focus

Focus of Digital Marketing

Email Marketing - 100%

Industry Focus

Gaming - 20%
Manufacturing - 20%
Retail - 20%
Startups - 20%
Food & Beverages - 20%

Client Focus

100% Small Business

Review Analytics of IMPRO Email Agency

9
Total Reviews

5.0/5
Overall Rating

4
Recent Reviews

What Users Say

Effective email strategy and execution for Fashion brand

Anton Zhuk , Managing Director at Whidegroup

Powerfull Email Marketing: Audit, Optimized Automated Flows, and Custom Email Template Design.

Serhii Ivanchenko , CEO of WEDEX at WEDEX

IMPRO improved email deliverability, set up automation, and created engaging campaigns.

Kate Terekhovska , Project Manager at UM | Shopify Marketing Agency

IMPRO helped us develop an effective email strategy, set up automation, and manage campaigns.

Alexandr Benedichuk , Chief Executive Officer at RegisTeam

Their willingness to help, friendly atmosphere, and professionalism made all the difference!

Olha Yilmaz , Junior Marketing Manager at Elit-Web

What Users Like The Most

What we liked most about IMPRO was how they looked at the bigger picture. They didn’t just set up emails and call it a day—they took the time to understand our business, our existing marketing setup, and what would work best for us. Their personalized recommendations really stood out and made a big impact.
What I liked most about working with IMPRO was how easy and efficient the whole process felt. They really listened to our goals, adapted quickly when we needed changes, and made everything from strategy to design feel simple. It felt like they were part of our team — and that made a big difference.
Their professionalism. Especially impressive was their technical department, which helped resolve the spam issue in a relatively short time.

What Users Like The Least

We were happy with IMPRO’s work and their approach to email marketing. If there’s anything to improve, it might be offering even more insights on long-term campaign optimization as our strategy evolves. Overall, we’re extremely satisfied with their expertise and collaboration!
There wasn’t anything major we disliked, but if we had to mention one small thing — sometimes it would’ve been helpful to get a bit more context behind certain decisions or changes. That said, the team was always open to feedback and quick to adjust when we asked.
At every stage of the work, we were involved, informed, and received regular reports. They did everything to help us, and we felt their support. The IMPRO team performs their work well. We were fully satisfied.

Detailed Reviews of IMPRO Email Agency

5.0 9 Reviews

Anton Zhuk, Managing Director at Whidegroup

Posted 1 month ago

Effective email strategy and execution for Fashion brand

Working with IMPRO Email Agency was a great experience. They understood our client’s needs in the fashion e-commerce space and created a clear, effective email marketing strategy. Communication was smooth, and all tasks were delivered on time. Their attention to detail in email flows and templates helped increase customer engagement. Overall, IMPRO was professional, responsive, and delivered strong results.

What was the project name that you have worked with IMPRO Email Agency?

Email Marketing Strategy & Automation for Fashion E-commerce

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We partnered with IMPRO Email Agency to develop a tailored email marketing strategy for a fashion e-commerce client. The project included creating behavior-based email flows and designing branded email templates to boost customer engagement and retention.

What is it about the company that you appreciate the most?

Their deep understanding of e-commerce email marketing and how they tailored their approach to fit our client’s fashion brand perfectly. They were very detail-oriented, responsive, and focused on delivering real, measurable results. Their communication was easy and transparent, which made working with them smooth and effective.

What was it about the company that you didn't like which they should do better?

Overall, we were very satisfied. Maybe it would be good if they shared more ideas about new email trends to help the client stay ahead.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Serhii Ivanchenko, CEO of WEDEX at WEDEX

Posted 2 months ago

Powerfull Email Marketing: Audit, Optimized Automated Flows, and Custom Email Template Design.

We collaborated with IMPRO to upgrade our email marketing. They started with a comprehensive audit and offered clear, actionable improvements.
Together, we launched optimized automated flows like welcome and follow-up emails tailored to our audience journey. IMPRO also created custom templates that matched our brand and helped us with tool integrations, segmentation, and deliverability setup.
The result? Stronger engagement, smoother communication with our leads, and a more polished email presence overall. Great experience working with their team.

What was the project name that you have worked with IMPRO Email Agency?

Streamlining Email Performance: Audit, Automated Flows, and

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

IMPRO carried out comprehensive email audit, optimazed and automated flows, and disigned custom email templatesthat perfectly reflect on our brand.

What is it about the company that you appreciate the most?

What I liked most about working with IMPRO was how easy and efficient the whole process felt. They really listened to our goals, adapted quickly when we needed changes, and made everything from strategy to design feel simple. It felt like they were part of our team — and that made a big difference.

What was it about the company that you didn't like which they should do better?

There wasn’t anything major we disliked, but if we had to mention one small thing — sometimes it would’ve been helpful to get a bit more context behind certain decisions or changes. That said, the team was always open to feedback and quick to adjust when we asked.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Kate Terekhovska, Project Manager at UM | Shopify Marketing Agency

Posted 2 months ago

IMPRO improved email deliverability, set up automation, and created engaging campaigns.

Our company faced email deliverability issues, leading to lower retention rates as many subscribers didn’t receive emails.

IMPRO helped us develop a plan to fix the deliverability problem and set up automated email flows. We also launched engaging email campaigns, which we had heard positive feedback about.

As a result, our deliverability rate improved from 70% to 95%, significantly boosting engagement. Open rates increased by 30%, and click-through rates rose by 20%. Subscriber retention also grew by 25%.

Overall, the IMPRO team made a significant impact. We’re very satisfied with the results, and these improvements have had a direct, positive effect on our business.

What was the project name that you have worked with IMPRO Email Agency?

Email Deliverability & Engagement Optimization

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

IMPRO helped us fix email delivery issues, set up automated emails, and create engaging campaigns that improved subscriber engagement and retention.

What is it about the company that you appreciate the most?

Their professionalism, effective project management, and proactive communication stood out. We also appreciated their regular optimization reports and personalized approach to our business.

What was it about the company that you didn't like which they should do better?

We were very happy with IMPRO’s work! They were great at what they do and kept us informed. One small improvement could be more flexibility in testing new ideas. Overall, it was a great experience, and we really appreciated their support!

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Alexandr Benedichuk, Chief Executive Officer at RegisTeam

Posted 4 months ago

IMPRO helped us develop an effective email strategy, set up automation, and manage campaigns.

We reached out to IMPRO for help with our email marketing, and they really delivered. They took the time to understand our business, analyzed what we were already doing, and built a smart, well-structured strategy. Plan included automation, campaign management, and custom email templates that fit perfectly with our site.
The impact was noticeable. Our subscriber conversion rate went up by 25%—a jump, thanks to a more user-friendly signup form and an automated welcome series that kept new leads engaged from the start. Proper segmentation helped us send the right content to the right people, which made a huge difference in keeping our audience interested. Plus, our open rates improved, showing that the emails were hitting the mark.
With IMPRO’s campaign management, well-crafted subject lines, and engaging content, we saw our active audience grow by 30%.
They didn’t just set up the system and walk away—they helped us improve engagement, retain customers, and make email a real asset.

What was the project name that you have worked with IMPRO Email Agency?

Optimizing Email Marketing: Strategy, Automation & Campaign

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We reached out to IMPRO for help with optimizing our email marketing—focusing on strategy, automation, and campaign management.

What is it about the company that you appreciate the most?

What we liked most about IMPRO was how they looked at the bigger picture. They didn’t just set up emails and call it a day—they took the time to understand our business, our existing marketing setup, and what would work best for us. Their personalized recommendations really stood out and made a big impact.

What was it about the company that you didn't like which they should do better?

We were happy with IMPRO’s work and their approach to email marketing. If there’s anything to improve, it might be offering even more insights on long-term campaign optimization as our strategy evolves. Overall, we’re extremely satisfied with their expertise and collaboration!

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Olha Yilmaz, Junior Marketing Manager at Elit-Web

Posted 4 months ago

Their willingness to help, friendly atmosphere, and professionalism made all the difference!

On the first call with the IMPRO team, we realized that we were dealing with people who are truly passionate about their work. They were also very friendly in communication.

Our collaboration began after their initial audit (we provided them with access).

During the call, the team explained in detail how our agency can communicate and maintain a connection with our clients. They discussed building long-term relationships through email—instilling trust, enhancing brand recognition, and even sending birthday greetings.

We agreed on Email Deliverability (to ensure that all our subscribers receive emails in their 'inbox') and Email Template Production (their designer impressed us—creative, attentive to all our requests).

After the first month of collaboration, we saw the initial results—an increase in the audience and a 35% rise in the email open rate.

What was the project name that you have worked with IMPRO Email Agency?

Email marketing for Elit-Web

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

Our main goal was to ensure that all our subscribers received proper attention.

In our initial correspondence with IMPRO (even before discussing collaboration), we agreed on an audit. They presented it to us during a call. After that, we agreed on setting up Email Deliverability and Email Template Production.

And by the way, IMPRO didn’t push their services; it felt like we were on the same wavelength. It was probably their friendly atmosphere and willingness to help.

What is it about the company that you appreciate the most?

Their professionalism. Especially impressive was their technical department, which helped resolve the spam issue in a relatively short time.

What was it about the company that you didn't like which they should do better?

At every stage of the work, we were involved, informed, and received regular reports. They did everything to help us, and we felt their support. The IMPRO team performs their work well. We were fully satisfied.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Vladimir Zvyagintsev at Elit-Web

Posted 4 months ago

Their willingness to help, friendly atmosphere, and professionalism made all the difference!

On the first call with the IMPRO team, we realized that we were dealing with people who are truly passionate about their work. They were also very friendly in communication.

Our collaboration began after their initial audit (we provided them with access).

During the call, the team explained in detail how our agency can communicate and maintain a connection with our clients. They discussed building long-term relationships through email—instilling trust, enhancing brand recognition, and even sending birthday greetings.

We agreed on Email Deliverability (to ensure that all our subscribers receive emails in their 'inbox') and Email Template Production (their designer impressed us—creative, attentive to all our requests)

After the first month of collaboration, we saw the initial results—an increase in the audience and a 35% rise in the email open rate.

What was the project name that you have worked with IMPRO Email Agency?

Email marketing for Elit-Web

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

What is it about the company that you appreciate the most?

Their professionalism. Especially impressive was their technical department, which helped resolve the spam issue in a relatively short time.

What was it about the company that you didn't like which they should do better?

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Maksym Kachan, CEO, Linecore at Linecore

Posted on Jul 04, 2024

Email marketing audit, strategy, and email campaign management for Linecore.

The IMPRO agency conducted an email marketing audit for us. We received valuable recommendations to improve our email marketing program, with descriptions of what works and what doesn't.
IMPRO's new email marketing strategy ensures that our audience receives valuable content that interests each subscriber.
They also helped us launch email campaign management for our audience. Now, our campaigns are personalized, delivered on time to the correctly segmented audience, and contain content that is relevant to them.
We know the content of the emails is adapted for different devices. As developers, this is important to us.

What was the project name that you have worked with IMPRO Email Agency?

Email marketing for Linecore

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We started our collaboration with the IMPRO email agency with a detailed email marketing audit. IMPRO created an email marketing strategy for effective subscriber engagement and launched email management for our audience.

What is it about the company that you appreciate the most?

Ease and comfort in collaboration. The team was constantly in touch and happy to help whenever we had questions.

What was it about the company that you didn't like which they should do better?

We had a good collaboration.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Advertising & Marketing

Iryna Kokhanchyk, AI Solutions | AI Chatbots | Alexa | Co-Founder & CEO at U-Hertz

Posted on Jun 06, 2024

Email marketing setup: enhancing deliverability, automating processes, and creating email templates.

Our collaboration with IMPRO started with them helping us find the reason for poor email deliverability and fixing issues related to bad sending. This helped us as our emails started reaching our subscribers and not going to spam. Finally!

Secondly, to improve our interaction with subscribers, we agreed with the IMPRO team on email marketing automation. Our subscribers began receiving properly set-up flows with our news and offers.

Thirdly, we saw the template production created by the design department. We decided that great design would help engage our subscribers more. We agreed on all the details. Their designer helped and supported us. Together, we came to a common decision and got great designs. Our subscribers are thrilled. After the first flow launch, we noticed increased activity from our audience, who started visiting our website more.

Work moments: We organized weekly calls to discuss what was done and what was planned.

What was the project name that you have worked with IMPRO Email Agency?

Email marketing setup.

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

We approached IMPRO to improve our email deliverability, set up email marketing automation, and create attractive email templates.

What is it about the company that you appreciate the most?

Their professionalism and desire to help. The project manager quickly understood what we needed, was always available, and gladly answered our questions.

What was it about the company that you didn't like which they should do better?

During our collaboration, there were no situations that could upset us.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Completed
Advertising & Marketing

Serhii Ivanov, Owner at Komanda

Posted on Jun 03, 2024

Email marketing for komanda.dev

With IMPRO Email Agency, we started working together with a detailed email marketing audit. It showed us possible growth points. We decided to take action!
After this, the IMPRO team created an effective email strategy for our audience, targeting all website visitors.
To keep our audience informed about our news (as we are WordPress developers), share useful information, and our case studies, IMPRO helped to launch Email Campaign Management. As a result, we noticed a rise in both subscribers and engaged users!
Professionalism and willingness of the IMPRO team to help were key factors that played a positive role in our cooperation!

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

With IMPRO Email Agency, we started our collaboration by conducting a detailed email marketing audit for our website. The IMPRO team developed an effective email strategy for our audience and also helped with Email Campaign Management.

What is it about the company that you appreciate the most?

Our collaboration was built on trust and a friendly atmosphere. The IMPRO team was always available, and the project manager always answered questions and organized internal processes. Their willingness to help and be useful was successful!

What was it about the company that you didn't like which they should do better?

Everything was good! The collaboration was smooth, and everything was delivered on time.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Advertising & Marketing

Client Portfolio of IMPRO Email Agency

Project Industry

Retail - 22.2%
Food & Beverages - 22.2%
Automotive - 11.1%
E-commerce - 11.1%
Telecommunication - 11.1%
Gaming - 11.1%
Other Industries - 11.1%

Major Industry Focus

Retail

Project Cost

$0 to $10000 - 66.7%
Not Disclosed - 22.2%
$10001 to $50000 - 11.1%

Common Project Cost

$0 to $10000

Project Timeline

Not Disclosed - 22.2%
1 to 25 Weeks - 44.4%
26 to 50 Weeks - 22.2%
51 to 100 Weeks - 11.1%

Project Timeline

1 to 25 Weeks

Portfolios: 9

PETSMAGNET - Pets

PETSMAGNET

UK business passionate about animals delivering great quality and a variety of pet supplies at convenient prices.

REVENUE FROM KLAVIYO UP TO 26%,
BENCHMARK 30%

PROJECT OVERVIEW

Challenge

A new business that requires the creation of an email marketing strategy from scratch, taking into account the specifics, available budget and sales volume.

Main requests:

The main requests for this project were to set up lifecycle flows, increase sales, and boost the company’s overall income. Additionally, a key focus was on building strong customer loyalty to support long-term growth and engagement.

Focus on:

The focus of the project was on setting up flows, conducting thorough testing and optimizing offers based on deep data analysis, and studying the audience to select ideas and messages that resonated with them. Additionally, a well-structured SMS strategy was implemented.

Web App

CANDYCOPIA - Food & Beverage

CANDYCOPIA

Candycopia is a family-run candy company, that features hundreds of gummies and bulk items, nostalgic favorites, and a totally unique collection of handmade specialties from small-batch candymakers.

REVENUE FROM KLAVIYO UP TO 27%,
BENCHMARK 30%

PROJECT OVERVIEW

Challenge

Local business with a loyal audience that needs regular high-quality communication, convenient, logically understandable and visually attractive email communication to maintain loyalty and increase the audience.

Main requests:

The main requests were to migrate from MailChimp, complete the full setup, manage Klaviyo entirely, and create a comprehensive marketing strategy.

Focus on:

The focus was on advanced segmentation, improving email deliverability, email warming and list cleaning, developing an email marketing roadmap, producing design templates, creating high-engagement flows, setting up life-cycle and re-engagement flows, and managing campaigns.

Web App

PRO EAGLE - Automotive

PRO EAGLE

Pro Eagle is a line of jacks that are used and trusted by race teams and weekend warriors alike.

REVENUE FROM KLAVIYO UP TO 27%,
BENCHMARK 25%

PROJECT OVERVIEW

Challenge

“Getting out enough campaigns, organizing data (email lists/segments) and best use of Klaviyo.” – Benson Su, Manager at Pro Eagle

Main requests:

The primary objectives were to expand the mailing list, keep the audience consistently informed, and drive an increase in sales through effective email marketing efforts.

Focus on:

The strategy involved designing effective pop-up forms with a double opt-in process to ensure the collection of high-quality contacts. We implemented a schedule of 1-2 email campaigns per week, complemented by lifecycle and data-driven automated flows to optimize engagement and performance.

Web App

MD Glam - Health & Beauty

MD GLAM

MD GLAM products combine the most effective, scientifically proven anti-aging and hydrating ingredients to improve how the skin looks and feels.

REVENUE FROM KLAVIYO UP TO 70%,
BENCHMARK 35%

PROJECT OVERVIEW

Challenge

Scaling email marketing revenue presents significant challenges, particularly in aligning the strategy with the elevated brand aesthetics and guidelines, while also focusing on building trust and increasing customer loyalty amidst a competitive landscape.

Main requests:

The goal was to boost revenue and encourage repeat purchases, while establishing continuous communication with the audience to enhance brand awareness and foster long-term customer relationships.

Focus on:

The focus was on improving email deliverability, conducting email warming and list cleaning, and developing a comprehensive email marketing roadmap. This included designing custom templates, managing campaigns, overseeing SMS strategy, and creating high-engagement and lifecycle automation flows to maximize performance and customer interaction.

Web App

Nexar - Electronics

NEXAR

Nexar stands out with AI-enhanced dash cams and app integration, offering 24/7 vehicle protection.

REVENUE FROM KLAVIYO UP TO 29%,
BENCHMARK 30%

PROJECT OVERVIEW

Challenge

An actively developing brand needed a team that could migrate from Customer.io to Klaviyo, migrating the entire database and also preserving the metrics. Make a complete setup and campaign management.

Main requests:

The key priorities were a seamless migration from another email marketing CRM to Klaviyo , boosting overall revenue, and enhancing key performance metrics to drive improved results across the board.

Focus on:

The focus was on executing a smooth migration, domain warming, and implementing deep segmentation for targeted communication. This included developing a robust strategy, conducting A/B testing to refine the approach, managing campaigns, and setting up personalized lifecycle flows to enhance customer engagement.

Web App

Full Klaviyo for Gaming brand: Increased to 46%

WinWink is high-rated on Trustpilot online competitions for residents of the United Kingdom aged 18 years or over. It’s a community with a fun and friendly environment for people to socialise online. Buying a ticket may give you a chance to become a winner in competitions. The wins might be different: from unique collectible Pokémon cards to PlayStations.

Clients Requests:
- Migration from Active Campaign to Klaviyo
- Build efficient email strategies in Klaviyo
- Develop and manage a monthly/quarter calendar of campaigns
- Clean list and segment audience
- Increase revenue
- Get proper integration Woocommerce with Klaviyo

Purposes:
- Increase sales and email profitability
- Build brand loyalty Tools:
- ESP Migration
Copy production
- Design template creation
- Development of email marketing Roadmap
- Email deliverability & monitoring
- Warm email infrastructure
- Dedicated domain creating
- Data management and Segmentation
- Campaign management

Past Results
Open Rate: 16%
Email Revenue: 12%

Now
Open Rate: 63% (+47%)
Klaviyo Revenue: 46% (+34%)

Source: https://impro.email/case-studies/winwink/

Web App

Klaviyo for Tech fashion: ROI Increased to 647%

IQONIQ is from the heart of Dubai, U.A.E, one of the world’s growing tech hubs. IQONIQ brand aims to create a sense of connection between you and your daily essentials in a way where you can truly personalize them, match their colors, and wrap them in our full-grain premium leather. What makes IQONIQ brand unique is the true personalized experience they offer to customers: – Matching their favorite leather goods in quality, feel, and color.

Iqoniq's Mission:
"To introduce a Tech fashion movement with core values of spreading positivity, self-expression, and making your mark wherever you are."

Clients' Requests:
- Consistent 30-40% of total sales from email
- Increase sales
- Grow mailing list
- Improving ROI is the main goal
- Increase Average Order Value
- Improve design and content. We need to answer customer objections and be creative in telling our story

Purposes:
- Іncrease revenue, repeat purchases and ROI
- Build ongoing communication with the audience and improve brand awareness

Tools:
- Advanced segmentation
- Email deliverability and warm email infrastructure
- List cleaning and validation
- Development of email marketing Roadmap
- Design template creation & development

Past Results:
Open rate: 48%
Revenue: 13%

Our Results:
Open rate: 60% (+12)
Revenue: 33% (+20%)

Source: https://impro.email/case-studies/iqoniq/

Web App

Klaviyo Management: D2C for Food & Beverage - 52%

Nature’s Garden is an innovative and healthy snack food brand of Cibo Vita – focused on healthy and functional snack foods and driving healthy snacking trends.

In 2021 Nature's Garden was looking for a team that knows all Klaviyo's ins and outs, will be able to increase the list size, increase revenue & manage/optimize existing Klaviyo accounts, and integrate the Shopify apps (SMS Bump, Recharge, etc.).

IMPRO started with cleaning the database, fixing email deliverability issues, and building high-engagement flows & starting execution campaign management and the project turned into a long-term cooperation.

Past results:
Open rate: 16%
Revenue: 17%

Current results:
Open rate: 43%
Revenue: 52%

Source: https://impro.email/case-studies/natures-garden/

Web App

Full email marketing for Apparel: Increased to 42%

Full email marketing for Apparel: Increased to 42%

My Beachy Side was founded by Gamze Ates in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey.

The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste.

My Beachy Side's model provides financial stability, independence, community-building, and leadership skills to the artisans it employs.

Partner's requests:

- Grow email list

- Build efficient email & SMS marketing strategies in Klaviyo

- Clean the list and segment the audience

- Campaign & Flows management

- Increase revenue to 20%

- Get proper integration with Shopify with Klaviyo.

Purposes:

- Increase sales;

- Build brand loyalty;

- Increase AOV;

Tools:

- Email strategy
- Copy & Template production;

- Email deliverability and warm email infrastructure;

- Advanced Segmentation;

- List validation and cleaning

- Weekly Email & SMS campaign management

- High-engagement, Basic and Advanced flows

Past results:
Open rate: 34%

Revenue attributed through Klaviyo: 13%

ROI: 165,78%

Our results:
Average open rate: 59% (+25%)

Email revenue to 42% (+29%).

ROI: 1172 %

Web App

Executive Interview of IMPRO Email Agency

Roman Kmyta

Founder & CEO

Visit Profile

Please provide your feedback on how GoodFirms has contributed to increasing your visibility among potential clients.

Our journey with GoodFirms has been positive and continues to fuel the growth of our agency, IMPRO.
The platform’s intuitive interface and responsive support have contributed to a noticeable increase in our visibility and engagement with potential clients.
Overall, GoodFirms plays a valuable role in our growth strategy, and we’re excited to continue this successful partnership.

Please introduce your company and describe your role within the organization.

IMPRO is a full-stack email marketing agency that delivers complete solutions — from strategy and content to design, automation, and optimization. We help eCommerce and service-based brands grow through powerful email marketing.

As the founder of IMPRO, I focus on strategic direction, team development, and building strong client partnerships. It's important to me that every project delivers real results and grows alongside the business it supports.

What inspired the founding of your company, and what is the story behind its inception?

IMPRO started from a personal shift. After years in the law field, I realized I needed something more dynamic and creative. Encouraged by my wife, I took an email marketing course, and from day one, I knew this was the path for me. What began as freelance work grew into a full-service agency, built on the belief that change and growth are key. Today, IMPRO helps businesses to unlock the power of Email and SMS marketing, driven by the same values that guided our journey.

What are the core values and principles that drive your company’s culture, and how do you ensure alignment with these values across your team?

At IMPRO, our core value is people. We focus on delivering impactful email marketing by fostering a collaborative and supportive culture. Teamwork, mutual help, and a positive atmosphere are key principles that drive us forward.

As the founder, I prioritize continuous learning, accountability, and respect. I ensure alignment with these values by encouraging open communication and providing growth opportunities. This way, everyone is empowered to contribute to our shared success.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

Since starting IMPRO, we’ve:

Helped dozens of eCommerce and service brands grow through email and SMS marketing.
Built a strong and talented team focused on the data-driven results.
Launched high-performing campaigns that boosted client revenue.
Gained trust and long-term partnerships with many of our partners.

I’m proud of the impact we make and how we’ve grown while staying true to our values.

Could you explain your companyʼs business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

We operate with a fully in-house team of email marketing specialists — strategists, copywriters, designers, and automation experts.

This allows us to maintain high quality, consistency, and close collaboration on every project.

When needed, we may bring in niche experts for specific tasks, but our core work is always driven by our internal team.

How does your company differentiate itself from competitors in the industry?

What sets IMPRO apart is our commitment to quality and a holistic approach.
We don’t just create email campaigns — we dive deep into the client’s overall business context, goals, and challenges.

Our team takes the time to understand the full picture and craft email strategies that truly support growth — not just clicks.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

The dynamics within our team are built on trust, support, and shared responsibility. Everyone understands their role, but we’re always ready to help one another.

We foster collaboration through open communication, regular syncs, and a culture where every idea matters. When the team feels heard and supported — great results follow naturally.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Absolutely — this is one of the key elements of our culture.

We invest in internal workshops, platform certifications, and continuous learning to stay up-to-date with the latest trends in email marketing.

Project retrospectives are also an important part of our process — they help us reflect, learn from mistakes, and grow as a team.

From day one at IMPRO, every team member is encouraged to dive deep into the industry, build expertise, and develop both hard and soft skills. Growth is a shared goal here.

Could you share a notable success story or case study that exemplifies the impact your company has had on a clientʼs business?

One of our most rewarding success stories involved an e-commerce brand (a skincare mid-size D2C brand) that came to us with underperforming email flows and little segmentation.

After a full audit, we rebuilt their strategy from the ground up — implementing personalized automations, better segmentation, and consistent campaigns. Within just three months, email revenue grew from 16% to 38% of total store revenue.

This project showed how a strategic, tailored approach to email marketing can turn a weak channel into a strong driver of growth.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We primarily work with e-commerce brands, helping them grow through well-structured, performance-driven email marketing.

Around 70% of our clients continue working with us long-term. This strong retention rate speaks to the consistent value we deliver and the trusted partnerships we build with every client.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

We stay ahead by constantly testing new approaches, tools, and strategies within our client work and internal projects. Our team regularly explores platform updates, participates in industry webinars, and shares insights during internal workshops.

We also invest time in R&D by experimenting with new automation flows, A/B testing frameworks, and creative formats to keep our clients' email marketing fresh and effective.

Please share some of the most sought-after services that clients approach your company for.

Clients most often come to us for full-cycle email marketing services — from strategy and segmentation to content creation, design, automation, and performance optimization.

Klaviyo setup and ongoing email campaigns for eCommerce brands are among the most in-demand services we offer. Many also seek our help in building automated flows that drive conversions and customer retention.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

We build strong relationships with our clients through transparency, consistency, and a personalized approach. Regular communication, progress updates, and strategic check-ins help us stay aligned with their goals.

To gather feedback, we use structured calls, follow-up emails, and client satisfaction surveys. This input helps us quickly improve and tailor our work to meet evolving needs.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

We’ve built our company with adaptability at its core. Whether it’s market shifts, platform changes, or evolving client needs — we stay flexible by keeping our processes lean and our team open to change.

Continuous learning, fast testing, and transparent communication help us respond quickly. We also prioritize long-term client partnerships over short-term wins, which adds stability and sustainability to our growth.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We typically work on a monthly retainer model, especially for ongoing email marketing services like email automations, campaigns and performance optimization.

However, for one-time projects—such as audits, setup, or flow creation—we may use a fixed-cost structure. This flexibility allows us to tailor our approach to the client's needs while ensuring clarity and consistency in billing.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

We consider projects of various budget sizes and aim to accommodate diverse needs. While we don't have a strict minimum budget requirement, project feasibility is assessed based on its scope, complexity, and the value it can deliver. We have worked on projects with varying budget ranges, and our focus is on providing tailored solutions that align with client objectives while ensuring a fair and sustainable arrangement for both parties.

Can you provide an overview of the price range (minimum and maximum) of the projects your company work on in 2024?

In 2024, the price range of our projects varied significantly depending on the scope and needs of the client.

Our minimum budget was $0, as we supported non-profit initiatives on a volunteer basis (Ukrainian website).

On the other hand, larger full-service projects—including strategy, copywriting, design, automation, and ongoing optimisation—ranged up to around $50,000.

We’re flexible in our approach and always aim to align the project scope with the client’s goals and available resources.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We primarily work with Klaviyo, which offers powerful features for segmentation, reporting, automation, campaign management, and so on, making it a top choice for our clients. We also use platforms like ActiveCampaign, Mailchimp, Omnisend, Sendgrid, and HubSpot, depending on the project needs.

To stay ahead, we continuously explore new tools, invest in automation, and test emerging technologies to enhance both client results and team efficiency.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

In 10 years, we see IMPRO as a globally trusted email marketing agency or probably as a product company, known for quality, results, and strong client partnerships. Our focus is on growing our expert team, expanding in key markets, and delivering value through a people-first, strategic approach.