IMPRO Email Agency

Full Klaviyo for Gaming brand: Increased to 46%

WinWink is high-rated on Trustpilot online competitions for residents of the United Kingdom aged 18 years or over. It’s a community with a fun and friendly environment for people to socialise online. Buying a ticket may give you a chance to become a winner in competitions. The wins might be different: from unique collectible Pokémon cards to PlayStations.

Clients Requests:
- Migration from Active Campaign to Klaviyo 
- Build efficient email strategies in Klaviyo 
- Develop and manage a monthly/quarter calendar of campaigns 
- Clean list and segment audience 
- Increase revenue 
- Get proper integration Woocommerce with Klaviyo 

Purposes:
- Increase sales and email profitability 
- Build brand loyalty Tools:
- ESP Migration
Copy production 
- Design template creation 
- Development of email marketing Roadmap 
- Email deliverability & monitoring 
- Warm email infrastructure 
- Dedicated domain creating 
- Data management and Segmentation 
- Campaign management

Past Results 
Open Rate: 16% 
Email Revenue: 12% 

Now 
Open Rate: 63% (+47%) 
Klaviyo Revenue: 46% (+34%)

Source: https://impro.email/case-studies/winwink/ 

Klaviyo for Tech fashion: ROI Increased to 647%

IQONIQ is from the heart of Dubai, U.A.E, one of the world’s growing tech hubs. IQONIQ brand aims to create a sense of connection between you and your daily essentials in a way where you can truly personalize them, match their colors, and wrap them in our full-grain premium leather. What makes IQONIQ brand unique is the true personalized experience they offer to customers: – Matching their favorite leather goods in quality, feel, and color.

Iqoniq's Mission:
"To introduce a Tech fashion movement with core values of spreading positivity, self-expression, and making your mark wherever you are."

Clients' Requests:
- Consistent 30-40% of total sales from email
- Increase sales
- Grow mailing list
- Improving ROI is the main goal
- Increase Average Order Value
- Improve design and content. We need to answer customer objections and be creative in telling our story

Purposes:
- Іncrease revenue, repeat purchases and ROI
- Build ongoing communication with the audience and improve brand awareness

Tools:
- Advanced segmentation
- Email deliverability and warm email infrastructure
- List cleaning and validation
- Development of email marketing Roadmap
- Design template creation & development

Past Results:
Open rate: 48%
Revenue: 13%

Our Results:
Open rate: 60% (+12)
Revenue: 33% (+20%)

Source: https://impro.email/case-studies/iqoniq/

Nature’s Garden is an innovative and healthy snack food brand of Cibo Vita – focused on healthy and functional snack foods and driving healthy snacking trends.

In 2021 Nature's Garden was looking for a team that knows all Klaviyo's ins and outs, will be able to increase the list size, increase revenue & manage/optimize existing Klaviyo accounts, and integrate the Shopify apps (SMS Bump, Recharge, etc.).

IMPRO started with cleaning the database, fixing email deliverability issues, and building high-engagement flows & starting execution campaign management and the project turned into a long-term cooperation.

Past results:
Open rate: 16%
Revenue: 17%

Current results:
Open rate: 43%
Revenue: 52%

Source: https://impro.email/case-studies/natures-garden/

Full email marketing for Apparel: Increased to 42%

My Beachy Side was founded by Gamze Ates in 2015 to bring sustainable, fair trade practices to her creative vision; sparked by a love of the traditional crochet made in her native Turkey. 

The company’s strategy focuses on responsible business practices across all functions: from enriching individual artisans to reducing industrial waste.

My Beachy Side's model provides financial stability, independence, community-building, and leadership skills to the artisans it employs.

Partner's requests:

- Grow email list

- Build efficient email & SMS marketing strategies in Klaviyo

- Clean the list and segment the audience

- Campaign & Flows management

- Increase revenue to 20%

- Get proper integration with Shopify with Klaviyo.

Purposes:

- Increase sales;

- Build brand loyalty;

- Increase AOV;

Tools:

- Email strategy
- Copy & Template production;

- Email deliverability and warm email infrastructure;

- Advanced Segmentation;

- List validation and cleaning

- Weekly Email & SMS campaign management 

- High-engagement, Basic and Advanced flows

Past results:
Open rate: 34%

Revenue attributed through Klaviyo: 13%

ROI: 165,78%

Our results:
Average open rate: 59% (+25%)

Email revenue to 42% (+29%).

ROI: 1172 %