Overview

About IMPRO Email Agency

IMPRO Email agency is a full-service email marketing agency focused on creating personalized Email & SMS marketing strategies & execution of targeted solutions for eCommerce businesses (D2C/B2C), SaaS, and Apps.

Since 2018 we have been helping eCommerce businesses, SaaS products, and Apps grow by increasing email list size, and sales, and building customer awareness.

We’re a Ukrainian team and we are proud of it. We're happy to have native speaker copywriters in our team from the US, UK & Canada to cover the full stack of email marketing and bring high-quality services for each stage: strategy, copywriting, design, coding/development, testing, QA, data management/analytics, flows/journey building, and integrations.

As a Klaviyo Master Gold, we have proven experience in utilizing the platform to its fullest potential. Through our expertise in Klaviyo, we have helped numerous clients achieve significant revenue growth, with results ranging from 33% to 76% revenue.

We have a deep understanding of all the ins and outs of Klaviyo, and we use this knowledge to help our clients boost their revenue and build customer awareness. Our team stays up-to-date with the latest Klaviyo updates and trends to ensure that we are always providing the best possible service to our clients.

Whether it's creating customized email flows, optimizing campaigns for better performance, or utilizing advanced segmentation and automation features, we know how to use Klaviyo to its fullest potential. Our track record speaks for itself, and we are proud to be recognized as a Klaviyo Master Gold partner.

What clients say

Review Analytics of IMPRO Email Agency

Every review is verified through Goodfirms before it's published.

5.09 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 9 verified reviews · Updated August 2026
IMPRO Email Agency receives consistent praise for its professional approach to email marketing services, including strategy development, automation setup, and campaign management. Clients highlight the team's responsiveness, availability, and collaborative atmosphere, with project managers quickly understanding client needs and remaining accessible throughout engagements. The technical department is noted for resolving deliverability issues efficiently, while the agency demonstrates a strategic mindset by optimizing beyond initial setup and providing regular performance reports.
✦ AI-generated summary. May not reflect every review.
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What reviewers mention most

Anton Zhuk, Managing Director at WhidegroupVerified Review
Posted on Jun 9, 2025

Effective email strategy and execution for Fashion brand

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

Working with IMPRO Email Agency was a great experience. They understood our client’s needs in the fashion e-commerce space and created a clear, effective email marketing strategy. Communication was smooth, and all tasks were delivered on time. Their attention to detail in email flows and templates helped increase customer engagement. Overall, IMPRO was professional, responsive, and delivered strong results.

Serhii Ivanchenko
Serhii Ivanchenko, CEO of WEDEX at WEDEXVerified Review
Posted on May 15, 2025

Powerfull Email Marketing: Audit, Optimized Automated Flows, and Custom Email Template Design.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

We collaborated with IMPRO to upgrade our email marketing. They started with a comprehensive audit and offered clear, actionable improvements. Together, we launched optimized automated flows like welcome and follow-up emails tailored to our audience journey. IMPRO also created custom templates that matched our brand and helped us with tool integrations, segmentation, and deliverability setup. The result? Stronger engagement, smoother communication with our leads, and a more polished email presence overall. Great experience working with their team.

Kate Terekhovska
Kate Terekhovska, Project Manager at UM | Shopify Marketing AgencyVerified Review
Posted on Apr 28, 2025

IMPRO improved email deliverability, set up automation, and created engaging campaigns.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

Our company faced email deliverability issues, leading to lower retention rates as many subscribers didn’t receive emails. IMPRO helped us develop a plan to fix the deliverability problem and set up automated email flows. We also launched engaging email campaigns, which we had heard positive feedback about. As a result, our deliverability rate improved from 70% to 95%, significantly boosting engagement. Open rates increased by 30%, and click-through rates rose by 20%. Subscriber retention also grew by 25%. Overall, the IMPRO team made a significant impact. We’re very satisfied with the results, and these improvements have had a direct, positive effect on our business.

Alexandr Benedichuk, Chief Executive Officer at RegisTeamVerified Review
Posted on Mar 20, 2025

IMPRO helped us develop an effective email strategy, set up automation, and manage campaigns.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

We reached out to IMPRO for help with our email marketing, and they really delivered. They took the time to understand our business, analyzed what we were already doing, and built a smart, well-structured strategy. Plan included automation, campaign management, and custom email templates that fit perfectly with our site. The impact was noticeable. Our subscriber conversion rate went up by 25%—a jump, thanks to a more user-friendly signup form and an automated welcome series that kept new leads engaged from the start. Proper segmentation helped us send the right content to the right people, which made a huge difference in keeping our audience interested. Plus, our open rates improved, showing that the emails were hitting the mark. With IMPRO’s campaign management, well-crafted subject lines, and engaging content, we saw our active audience grow by 30%. They didn’t just set up the system and walk away—they helped us improve engagement, retain customers, and make email a real asset.

Olha Yilmaz
Olha Yilmaz, Junior Marketing Manager at Elit-WebVerified Review
Posted on Feb 28, 2025

Their willingness to help, friendly atmosphere, and professionalism made all the difference!

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

On the first call with the IMPRO team, we realized that we were dealing with people who are truly passionate about their work. They were also very friendly in communication. Our collaboration began after their initial audit (we provided them with access). During the call, the team explained in detail how our agency can communicate and maintain a connection with our clients. They discussed building long-term relationships through email—instilling trust, enhancing brand recognition, and even sending birthday greetings. We agreed on Email Deliverability (to ensure that all our subscribers receive emails in their 'inbox') and Email Template Production (their designer impressed us—creative, attentive to all our requests). After the first month of collaboration, we saw the initial results—an increase in the audience and a 35% rise in the email open rate.

Vladimir Zvyagintsev
Vladimir Zvyagintsev, at Elit-WebVerified Review
Posted on Feb 28, 2025

Their willingness to help, friendly atmosphere, and professionalism made all the difference!

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

On the first call with the IMPRO team, we realized that we were dealing with people who are truly passionate about their work. They were also very friendly in communication. Our collaboration began after their initial audit (we provided them with access). During the call, the team explained in detail how our agency can communicate and maintain a connection with our clients. They discussed building long-term relationships through email—instilling trust, enhancing brand recognition, and even sending birthday greetings. We agreed on Email Deliverability (to ensure that all our subscribers receive emails in their 'inbox') and Email Template Production (their designer impressed us—creative, attentive to all our requests) After the first month of collaboration, we saw the initial results—an increase in the audience and a 35% rise in the email open rate.

Maksym Kachan
Maksym Kachan, CEO, Linecore at LinecoreVerified Review
Posted on Jul 4, 2024

Email marketing audit, strategy, and email campaign management for Linecore.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

The IMPRO agency conducted an email marketing audit for us. We received valuable recommendations to improve our email marketing program, with descriptions of what works and what doesn't. IMPRO's new email marketing strategy ensures that our audience receives valuable content that interests each subscriber. They also helped us launch email campaign management for our audience. Now, our campaigns are personalized, delivered on time to the correctly segmented audience, and contain content that is relevant to them. We know the content of the emails is adapted for different devices. As developers, this is important to us.

Iryna Kokhanchyk
Iryna Kokhanchyk, AI Solutions | AI Chatbots | Alexa | Co-Founder & CEO at U-Hertz at U-HertzVerified Review
Posted on Jun 6, 2024

Email marketing setup: enhancing deliverability, automating processes, and creating email templates.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

Our collaboration with IMPRO started with them helping us find the reason for poor email deliverability and fixing issues related to bad sending. This helped us as our emails started reaching our subscribers and not going to spam. Finally! Secondly, to improve our interaction with subscribers, we agreed with the IMPRO team on email marketing automation. Our subscribers began receiving properly set-up flows with our news and offers. Thirdly, we saw the template production created by the design department. We decided that great design would help engage our subscribers more. We agreed on all the details. Their designer helped and supported us. Together, we came to a common decision and got great designs. Our subscribers are thrilled. After the first flow launch, we noticed increased activity from our audience, who started visiting our website more. Work moments: We organized weekly calls to discuss what was done and what was planned.

Serhii Ivanov
Serhii Ivanov, Owner at KomandaVerified Review
Posted on Jun 3, 2024

Email marketing for komanda.dev

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingEmail Marketing

With IMPRO Email Agency, we started working together with a detailed email marketing audit. It showed us possible growth points. We decided to take action! After this, the IMPRO team created an effective email strategy for our audience, targeting all website visitors. To keep our audience informed about our news (as we are WordPress developers), share useful information, and our case studies, IMPRO helped to launch Email Campaign Management. As a result, we noticed a rise in both subscribers and engaged users! Professionalism and willingness of the IMPRO team to help were key factors that played a positive role in our cooperation!

Focus

Service Focus of IMPRO Email Agency

How the team's effort is distributed across services.

100%

Industries Focus

20%20%20%20%20%

Client Focus

Small Business100%
Selected Work

Client Portfolio of IMPRO Email Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Retail22%
Food & Beverage22%
Other Industries11%
Gaming11%
Telecommunications11%
eCommerce11%
Automotive11%
Major industry focus
Retail

Project Cost

$0 to $1000067%
$10001 to $5000011%
Not Disclosed22%
Common project cost
$0 to $10000

Project Timeline

Ongoing22%
1 to 25 Weeks44%
26 to 50 Weeks22%
51 to 100 Weeks11%
Typical timeline
1 to 25 Weeks

Portfolios: 9

Executive Interview

Executive Interview of IMPRO Email Agency

Roman Kmyta
Roman Kmyta
Founder & CEO
Visit Profile

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Our journey with Goodfirms has been positive and continues to fuel the growth of our agency, IMPRO.
The platform’s intuitive interface and responsive support have contributed to a noticeable increase in our visibility and engagement with potential clients.
Overall, Goodfirms plays a valuable role in our growth strategy, and we’re excited to continue this successful partnership.

Please introduce your company and describe your role within the organization.

IMPRO is a full-stack email marketing agency that delivers complete solutions — from strategy and content to design, automation, and optimization. We help eCommerce and service-based brands grow through powerful email marketing.

As the founder of IMPRO, I focus on strategic direction, team development, and building strong client partnerships. It's important to me that every project delivers real results and grows alongside the business it supports.

What inspired the founding of your company, and what is the story behind its inception?

IMPRO started from a personal shift. After years in the law field, I realized I needed something more dynamic and creative. Encouraged by my wife, I took an email marketing course, and from day one, I knew this was the path for me. What began as freelance work grew into a full-service agency, built on the belief that change and growth are key. Today, IMPRO helps businesses to unlock the power of Email and SMS marketing, driven by the same values that guided our journey.

What are the core values and principles that drive your company’s culture, and how do you ensure alignment with these values across your team?

At IMPRO, our core value is people. We focus on delivering impactful email marketing by fostering a collaborative and supportive culture. Teamwork, mutual help, and a positive atmosphere are key principles that drive us forward.

As the founder, I prioritize continuous learning, accountability, and respect. I ensure alignment with these values by encouraging open communication and providing growth opportunities. This way, everyone is empowered to contribute to our shared success.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

Since starting IMPRO, we’ve:
  • Helped dozens of eCommerce and service brands grow through email and SMS marketing.
  • Built a strong and talented team focused on the data-driven results.
  • Launched high-performing campaigns that boosted client revenue.
  • Gained trust and long-term partnerships with many of our partners.
I’m proud of the impact we make and how we’ve grown while staying true to our values.

Could you explain your companyʼs business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

We operate with a fully in-house team of email marketing specialists — strategists, copywriters, designers, and automation experts.

This allows us to maintain high quality, consistency, and close collaboration on every project.
When needed, we may bring in niche experts for specific tasks, but our core work is always driven by our internal team.

How does your company differentiate itself from competitors in the industry?

What sets IMPRO apart is our commitment to quality and a holistic approach.
We don’t just create email campaigns — we dive deep into the client’s overall business context, goals, and challenges.
Our team takes the time to understand the full picture and craft email strategies that truly support growth — not just clicks.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

The dynamics within our team are built on trust, support, and shared responsibility. Everyone understands their role, but we’re always ready to help one another.

We foster collaboration through open communication, regular syncs, and a culture where every idea matters. When the team feels heard and supported — great results follow naturally.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Absolutely — this is one of the key elements of our culture.
We invest in internal workshops, platform certifications, and continuous learning to stay up-to-date with the latest trends in email marketing.

Project retrospectives are also an important part of our process — they help us reflect, learn from mistakes, and grow as a team.

From day one at IMPRO, every team member is encouraged to dive deep into the industry, build expertise, and develop both hard and soft skills. Growth is a shared goal here.

Could you share a notable success story or case study that exemplifies the impact your company has had on a clientʼs business?

One of our most rewarding success stories involved an e-commerce brand (a skincare mid-size D2C brand) that came to us with underperforming email flows and little segmentation.

After a full audit, we rebuilt their strategy from the ground up — implementing personalized automations, better segmentation, and consistent campaigns. Within just three months, email revenue grew from 16% to 38% of total store revenue.

This project showed how a strategic, tailored approach to email marketing can turn a weak channel into a strong driver of growth.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

We primarily work with e-commerce brands, helping them grow through well-structured, performance-driven email marketing.

Around 70% of our clients continue working with us long-term. This strong retention rate speaks to the consistent value we deliver and the trusted partnerships we build with every client.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

We stay ahead by constantly testing new approaches, tools, and strategies within our client work and internal projects. Our team regularly explores platform updates, participates in industry webinars, and shares insights during internal workshops.

We also invest time in R&D by experimenting with new automation flows, A/B testing frameworks, and creative formats to keep our clients' email marketing fresh and effective.

Please share some of the most sought-after services that clients approach your company for.

Clients most often come to us for full-cycle email marketing services — from strategy and segmentation to content creation, design, automation, and performance optimization.

Klaviyo setup and ongoing email campaigns for eCommerce brands are among the most in-demand services we offer. Many also seek our help in building automated flows that drive conversions and customer retention.

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

We build strong relationships with our clients through transparency, consistency, and a personalized approach. Regular communication, progress updates, and strategic check-ins help us stay aligned with their goals.

To gather feedback, we use structured calls, follow-up emails, and client satisfaction surveys. This input helps us quickly improve and tailor our work to meet evolving needs.

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

We’ve built our company with adaptability at its core. Whether it’s market shifts, platform changes, or evolving client needs — we stay flexible by keeping our processes lean and our team open to change.

Continuous learning, fast testing, and transparent communication help us respond quickly. We also prioritize long-term client partnerships over short-term wins, which adds stability and sustainability to our growth.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We typically work on a monthly retainer model, especially for ongoing email marketing services like email automations, campaigns and performance optimization.

However, for one-time projects—such as audits, setup, or flow creation—we may use a fixed-cost structure. This flexibility allows us to tailor our approach to the client's needs while ensuring clarity and consistency in billing.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?

We consider projects of various budget sizes and aim to accommodate diverse needs. While we don't have a strict minimum budget requirement, project feasibility is assessed based on its scope, complexity, and the value it can deliver. We have worked on projects with varying budget ranges, and our focus is on providing tailored solutions that align with client objectives while ensuring a fair and sustainable arrangement for both parties.

Can you provide an overview of the price range (minimum and maximum) of the projects your company work on in 2024?

In 2024, the price range of our projects varied significantly depending on the scope and needs of the client.

Our minimum budget was $0, as we supported non-profit initiatives on a volunteer basis (Ukrainian website).

On the other hand, larger full-service projects—including strategy, copywriting, design, automation, and ongoing optimisation—ranged up to around $50,000.

We’re flexible in our approach and always aim to align the project scope with the client’s goals and available resources.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

We primarily work with Klaviyo, which offers powerful features for segmentation, reporting, automation, campaign management, and so on, making it a top choice for our clients. We also use platforms like ActiveCampaign, Mailchimp, Omnisend, Sendgrid, and HubSpot, depending on the project needs.

To stay ahead, we continuously explore new tools, invest in automation, and test emerging technologies to enhance both client results and team efficiency.

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

In 10 years, we see IMPRO as a globally trusted email marketing agency or probably as a product company, known for quality, results, and strong client partnerships. Our focus is on growing our expert team, expanding in key markets, and delivering value through a people-first, strategic approach.

Where we are

Locations (1)

Offices where IMPRO Email Agency operates.

Headquarter
Ukraine

Ukraine

Sofiia Yablonska, 31
Lviv, Lviv 79000
+380971487717