#UAATEAM

Willowbathandvanity specializes in manufacturing and selling premium bathroom vanities, ranging in price from $750 to $4,550. Their cabinets come with options for one or two washbasins, or without, and their website offers customization choices for covers, sinks, and faucet configurations for each model.

After conducting a thorough audit of the Google Ads account, we identified the necessary changes and got to work. Our approach included:

1. Search Brand Campaign (Competitive Brand Name):

Targeting the brand’s home state initially, then gradually expanding to individual cities and states based on performance metrics from the past 2-3 months in Google Analytics reports. To minimize spending during the conversion location search phase, we targeted the most affluent ZIP codes in the state. Once these areas started generating consistent conversions, we expanded to cover the entire state.

2. Remarketing:

We launched display ads targeting visitors and cart additions from the past 1, 2, 3, and 7 days, segmented into separate ad groups for better cost and performance management. Additionally, we implemented a manual bidding strategy.

3. Local Campaigns:

We deployed new Performance Max campaigns targeting both showroom locations—specifically, the city and a 10-mile radius around each showroom. We also included major cities in the state nearest to the showrooms but not within the radius. In search and shopping campaigns, these locations were added to exclusions to prioritize local traffic.

Audience Signals were enhanced by integrating Buyers from GA4 data, providing the system with insights into our target audience and popular search trends in our niche.

4. Performance Max for low-converting products, which in 3 months brought 1-2 sales conversions and without objects (ie, like usual shopping).

Building upon our solid sales performance on Google Ads, we crafted a comprehensive promotional strategy for other advertising networks. With client approval, we commenced advertising on Facebook, TikTok, and Pinterest.

Promotion in 4 advertising networks and a significant increase in the recognition of the client in the market;

From 0 profit in Jan 2023 to ROAS 2063% in CPC channel in Jan 2024.

Read more https://uaateam.digital/cases/cpc-advertising-for-luxury-bath-vanities/ 

CostaCover is a family business specializing in the development and creation of self-adhesive wallpaper – peel-and-stick wallpaper. The company offers unique and stylish wallpaper designs that can be easily stuck to walls without the use of glue. SEO promotion has to generate more sales and traffic on its website.

• low website ranking

• lack of backlinks

• lack of technical SEO on the website

We meticulously optimized every single page on the site, ensuring keywords were strategically placed in headings, subheadings, meta tags, and page content. We also created new, informative content designed to engage our target audience.

Here’s a rundown of the tasks completed during this phase:

Developing and implementing unique meta tags in line with the updated semantic core of the site.

Crafting H1 headings based on the semantic core data we’d collected to ensure optimum content and keyword alignment.

Producing top-quality, unique content, which included recovering lost key phrases to enrich page information and boost their relevance.

Submitting pages for search engine indexing and consistently monitoring indicators to gauge the effectiveness of our promotion strategy and making necessary adjustments.

DEVELOPING A ROBUST LINK-BUILDING APPROACH

We meticulously crafted a robust link-building strategy for Costacover.com, recognizing the site’s current lack of external links. The primary objective was to enhance the site’s credibility and significance in the eyes of search engines.

Our focus was on securing article links from donor domains with high authority rankings and minimal spam presence. In addition to these article links, we tapped into crowdsourced links originating from forums boasting a domain authority (DR) of at least 30. This dual approach broadened our sources of external links and bolstered the search engines’ confidence in Costacover.com.

Our strategy is designed to incrementally bolster the count of external links, all the while steering clear of any potential penalties from search engines. A pivotal aspect of this link-building plan is its organic nature, aimed at acquiring links in a natural manner. All articles and crowdsourced links were procured from reputable and pertinent websites, ensuring they aligned with the site’s geographical focus and relevant subject matter. This adherence to quality and relevance facilitated an authentic and unforced acquisition process.

The Willow Bath and Vanity store operates in the USA and is engaged in the manufacture, sale, and installation of bathroom furniture. They need email marketing to promote their showrooms and increase sales.

Challenges:

·      No email marketing before.

·      Almost no discounts from the store.

·      Price for vanities is above average.

Solution:

For email campaigns, we chose the Klaviyo service, as it is one of the most convenient and flexible options available at the moment. After the basic setup of the service, we uploaded our existing database and conducted validation to filter out inactive and fake email addresses. To warm up the account for the existing database, we created several emails that were sent to the database over two months, with an average of two emails per month. After this, we identified a segment of users who unsubscribed, and we excluded them from future mailings.

In parallel with warming up the account, we worked on creating automatic mailings. We have prepared the main automations: abandoned cart, abandoned view, and welcome series. A pop-up on the website was also created for the Velka series, which offers to subscribe in exchange for a bonus. The main task of pop-up and welcome series is to increase the base of subscribers.

The welcome series includes 3 emails:

email 1 - bonus from pup-up;

email 2 - offer to subscribe to our social networks

email 3 - products from the best sellers category

Promotional emails allow us to advertise specific product categories, increase brand recognition, and strengthen our connection with the audience.

 Results:

·      Conversion rate from emails of more than 5%

·      Avg. open rate for emails 60%

·      We generated more than $100K in revenue in less than 5 months.

The main task was to increase the number of leads and decrease their cost.

We optimized current advertising campaigns on FB ads and received by 1310% more leads !!! 

Read the full case on our website https://uaateam.digital/cases/amz-easy-automation/ 

KINOLAND cinema network is the largest network in Kharkiv. It includes cinemas located in the residential areas of the city and one cinema in the center. 

We started our work with social media and later the client delegated to us ppc advertising, social media advertising, SEO and email marketing.

Check full case study by the link  https://uaateam.digital/cases/kinoland-cinema-network/ 

Advertising for this project was launched in Apr 2018. Since that time we launched many new traffic sources, added new services, like Email marketing and SEO.

Totally we increased CPC traffic by 535%;
Increased ROAS by 101%;
Increased Conversion Rate by 154%.

Read the full case study on our website 

https://uaateam.digital/cases/stall-com-ua/ 

Email marketing strategy for personalized socks online store. 

The main task was to increase sales from email marketing and fix all the current problems. The performance was very low when we took this project.

In the beginning, we analyzed current emails and decided to change the structure, change some automated emails, create new ones for weekly promos, changed texts and designs. 

Results we got in 2,5 months: 

Revenue increased by more than 400%;

Revenue from welcome series increased by more than 200%;

Revenue from abandoned cart increased by more than 300%;

The total performance of email marketing is better than google PPC advertising. 

Read the full case study on our website https://uaateam.digital/cases/printsfield-email/  

We started our work on Insta and FB accounts in November 2018. The account had a lot of bots and very low engagement from users.

Also, there was a very low conversion rate from organic.

What was done:

- changed design;

- cleared accounts from bots;

- added shoppable posts;

- increased conversion rate;

- increased engagement rate on

 profile;

- increased number of followers;

The project was done on April the 2nd.

Results:

Numbers of followers increase - https://take.ms/3YFqb

Sales on the website from Instagram after launching shoppable tags - https://take.ms/IB1Hc 

Instagram profile design - https://take.ms/T4MyS

Instagram profile design - https://take.ms/HIzxD 

Instagram profile https://www.instagram.com/pekar_konditer

Read the full case study https://uaateam.digital/cases/online-store-of-confectionery-inventory/ 

We started to work on the project in 2014.

Manicure tools store, selling mostly in the US and Europe.

What was launched: Google Ads, Bingads, Facebook Ads, Instagram, AdRoll, Amazon seller central.

Also, we use Google Optimize to test different theories about website performance.

Results:

Monthly optimization. performance comparison - https://take.ms/Qytg5 (link is external)

google/cpc changes data - https://take.ms/SrEZg(link is external)

bing/cpc data change - https://take.ms/prwh8(link is external)

ads performance - https://take.ms/llIGy(link is external)

Google Shopping campaigns performance (May-Jun 2018) - https://take.ms/x4EIi(link is external)

You can find full case on our website https://uaateam.digital/cases/zamberg-store/

Advertising campaigns for kids clothing store in Google AdWords, Facebook, Criteo, Instagram.

What was done:

- optimized AdWords campaigns;

- fixed and launched dynamic remarketing;

- created dynamic remarketing audiences with GA data layer;

- launched Google Merchant Center;

- optimized Facebook ads; -

launched dynamic remarketing in Facebook;

- launched catalog sale campaigns on Facebook;

- launched cross sale campaigns on Facebook;

- tested smartly.io ads;

- created cross-device tracking for GA;

- Installed and launched Criteo ads;

- created OWOX Business Intelligence reports;

Results:

Google Ads traffic optimization to increase quality and conversion rate 6 months period - https://take.ms/h7VnS (link is external)

AdWords performance comparison 2 months to previous 2 months - https://take.ms/DCsL9 (link is external)

Facebook cpc performance comparison 2 moths to previous 2 months - https://take.ms/QXw9K 

Read the full case study on our website https://uaateam.digital/cases/online-baby-and-children-s-clothing-store/