WEDEX

Ukrainian e-commerce store came to us with 750 monthly organic visits and a 0.1% conversion rate. The market was dominated by aggregators, so our strategy focused on winning the most impactful product categories, expanding intent-driven subcategories, and steadily improving technical health, UX, and authority.

What we did:

1. Technical SEO: migrated to clean SEO-friendly URLs and refined subcategory depth; configured robots.txt; automated XML sitemaps with language/region attributes; added canonicals; fixed HTML/CSS issues; improved Core Web Vitals, pagination, and mobile rendering.
2. Semantics and structure: deep keyword research by category; clustering to create subcategories that match search intent and accelerate long-tail growth.
3. Content: optimized titles, descriptions, and H1s; analyzed top competitors; delivered SEO copy for key categories and rolling content for new subcategories; automated image title/alt generation.
4. UX/CRO: implemented robust product filters, improved navigation, added category summary blocks (inventory, price ranges, featured items), tested and refined CTAs/forms, and optimized the cart.
5. Structured data: Product, AggregateRating, Offer, Review, and Breadcrumbs to secure rich results and lift CTR.
6. Links: outreach-led placements and quality directory submissions with a controlled monthly growth curve.

Results after 25 months:

• Organic traffic: +1469%
• Conversion rate: 0.1% → 6.45% (x64.5)
• Visibility index: 0.1 → 49.1
• Strong growth in Top-10 keywords and referring domains (Ahrefs, Serpstat, SE Ranking)

Engagement remains ongoing as we scale priority clusters, content velocity, and link acquisition.

We partnered with a Ukrainian e‑commerce retailer built on Horoshop.

Goals: increase organic traffic and sales, speed up indexing, and secure Top‑10 rankings for priority categories.

Key challenges: Horoshop’s closed environment limited some technical implementations, and while the site ranked for head terms, key category pages lacked optimized content.

What we did:

1. Technical SEO: fixed code-level issues, improved crawlability and indexing, refined internal linking; boosted Core Web Vitals and page speed.
2. Semantics and content: built a keyword set for high‑value categories (mostly high‑volume, competitive terms), optimized meta tags and headings, and delivered briefed category copy.
3. UX improvements: added product comparison, expanded filters (e.g., material, color), improved sorting, and surfaced ratings/reviews to lift engagement and SERP CTR.
4. Link building: ongoing outreach for quality placements plus diversified crowd links to keep the profile natural and grow brand mentions. Benchmarked via Ahrefs; tracked visibility/keywords in Serpstat.

Results after 4 months:

• Organic sessions: 7,315 → 10,801 (+47%)
• Conversion rate +22%
• Visibility: 1.05 → 4.17 (+297%)
• Referring domains and ranking keywords showed steady growth (Ahrefs). Priority categories reached Top‑10.

Outcome: faster indexing, stronger category depth, a healthier link profile, and a clear revenue uplift. Engagement remains ongoing to scale content and links across remaining categories.

Client: a 5‑year‑old Ukrainian online retailer of men’s suits on OpenCart. Prior to engagement, no structured SEO had been done. The site was mid‑redesign, which periodically overwrote technical fixes and meta settings.

Goals

• Technical optimization
• Grow organic traffic
• Rank priority keywords in Google UA

What we did

1. Technical SEO
   Implemented clean URLs, fixed redirect chains, refreshed robots.txt, rebuilt XML sitemaps to index only target language, corrected language/hreflang setup, normalized pagination, reduced excessive URL depth, stabilized meta generation rules, and added Product schema on product and category pages to enhance SERP snippets.
2. Semantics & content
   Built a fresh keyword set from competitors and market research; prioritized low‑ and mid‑frequency queries. Created structured copy for core categories (e.g., classic and wedding suits) and key landings; planned SEO filters after category foundation.
3. UX touches
   Refined the main menu for clearer navigation; new design improved clarity and trust.
4. Link acquisition
   Competitor‑benchmarked cadence and quality; mixed outreach articles, crowd links, and high‑quality submissions.

Results 

• Organic traffic +85.7%
• Keywords in Top‑10 +34.1%
• Visibility +83.8%
• Conversion rate +146.9%

Early redesign caused rollbacks of SEO settings, but once stabilized, growth accelerated. Work is ongoing, expanding category content, rolling out SEO filters, and scaling outreach while maintaining a clean technical base.

An 8‑year‑old Ukrainian auto parts eCommerce store came to us with decent rankings but flat growth. Goals: lift conversions and sales, move priority keywords into Google Top 10, grow organic traffic, and expand/optimize the site structure.

Strategy and work:

Technical SEO: removed page duplicates, fixed 404s, set 301s, refined robots.txt and sitemap.xml, limited indexing of thin/secondary pages, optimized pagination and outgoing links, implemented hreflang for multilingual, added microdata/Open Graph, and accelerated indexing via the Indexing API.

Information architecture and content: created subcategories for popular car models to shorten click depth and make high‑intent pages indexable; built a full semantic core focused on high‑volume, mid‑competition terms; wrote unique, helpful copy for category pages with contextual imagery.

Authority growth: outreach and crowd placements to secure quality referring domains for top categories and the domain overall.

Results after 7 months:

• Organic traffic: +56%.
• Keywords in Top 10: +130% (766 → 1,760).
• Visibility: +273% (0.83 → 3.1).

Steady growth in referring domains and share of top keywords vs. competitors.

Engagement is ongoing. We’re scaling the semantic map to new product lines, continuing white‑hat outreach, and planning light UX/CRO iterations to keep compounding gains.

A 16-year-old printing house in Dnipro (Ukraine) approached us after a steep drop in organic traffic and leads. The trigger was the removal of their blog, which had previously supported key service pages via internal linking. The goal was clear: restore traffic and rankings, grow sales, and focus on priority head terms.

We started with a full technical audit on a custom CMS: fixed crawl and indexation issues, cleaned broken links, refined robots.txt, enabled automatic XML sitemaps, and improved load speed. Based on competitor analysis, we added service-relevant blocks to better explain offerings.

Next, we refreshed and expanded the semantic core (emphasis on high- and mid-volume clusters), updated meta and copy, added image ALTs, and introduced FAQ sections. We restored the blog with a content plan and strong internal linking to commercial pages, then extended structured data (including FAQ) to support rich snippets.

For UX, we implemented clear CTAs (“Consultation”) and a short contact form, plus informative blocks on print runs and specs. To strengthen authority, we ran steady link acquisition through outreach (quality guest posts), selective crowd sources, and trusted directories.

Results after 16 months:

• Organic traffic: 1,360 → 1,576 (+15.88%)
• Top-10 keywords: 166 → 252 (+51.81%)
• Visibility (Serpstat): 0.3 → 0.52 (+73.33%)
• Consistent growth in referring domains, with improved stability on competitive head terms.

Despite a compact site structure and fierce competition, disciplined technical and content-led SEO rebuilt momentum and positioned the site for continued growth.

An 11‑year‑old Ukrainian online store came to us to grow organic traffic and sales while competing against larger retailers with far broader catalogs. The limited assortment made it hard to rank for popular head terms, so we built a strategy that focused on capturing high‑intent demand through category depth and faceted (filter) landing pages.

We mapped the semantic core around key categories and filter combinations, prioritizing seasonal peaks to maximize momentum. After auditing competitors, we optimized titles/H1s and created unique SEO copy for priority categories and filter pages, while rewriting legacy content to align with search intent.

On the technical side, we resolved legacy issues typical for e‑commerce: removed/redirected pages, incorrect redirect chains, and deindexation risks. We instituted monthly crawl audits and set up scalable meta‑tag autogeneration for products and filters to cover the long tail efficiently. For authority building, we ran a balanced outreach program to acquire quality links and supported it with crowd links for natural anchor distribution and brand mentions. 

Results:

• Organic traffic +182%
• Keywords in Top 10: 8 → 313
• Visibility: 0.1% → 10%

By engineering robust category and filter pages, we offset the smaller catalog, captured underserved long‑tail demand, and built stable, compounding organic growth. The engagement is ongoing as we expand the filter taxonomy, scale content, and increase link velocity.

An 8‑year‑old corporate website targeting the local Vinnytsia market came to us with Google Ads running but underperforming-fewer than 50 clicks per month and no measurable impact on sales. The client’s goals were clear: expand the client base, increase average order value, and optimize ad spend.

Our audit uncovered a legacy campaign type that was no longer supported, irrelevant and missing informational keywords, no negative keywords, and zero analytics or conversion tracking. We started by fixing key on‑site issues, expanding the services structure, and aligning each landing page with a clarified USP.

We implemented full tracking: Google Tag Manager, conversion tracking, and call tracking. We rebuilt the account with:

• granular Search campaigns for each service
• a branded Search campaign
• a competitor Search campaign
• a Performance Max campaign with unique USP‑driven creatives, audience signals, and search themes

We also executed thorough keyword expansion and added a robust negative keyword list to protect budget quality.

After 8 months, the account delivered:

• Impressions +391% 
• Clicks +166% 
• Conversion rate +106% 
• Leads 6x increase
• CPC remained stable (+5%), indicating efficiency gains without cost inflation

By modernizing the setup and establishing reliable analytics, we turned a stagnant account into a scalable acquisition channel, supporting ongoing growth while keeping spend efficient.

Client - an official sports equipment manufacturer running an e-commerce site on Horoshop.

Challenge

Despite strong product quality, reseller websites were capturing the majority of paid traffic and sales. The brand site suffered from low reach and an expensive lead cost.

Goals

• Expand coverage without increasing the product range
• Multiply overall sales
• Keep cost per lead under 600 UAH

Approach

We built a Performance Max–first strategy in Google Ads to cover all available channels from a single campaign. The catalog was clustered to identify high-margin, high-demand SKUs and assign bidding and budget priorities. We reworked feed titles and descriptions using a fresh semantic core to improve query coverage and relevance. Audience strategy combined segmented signals (in-market, custom segments from competitor brand searches, and first-party data) with continuous creative testing. We implemented value-based bidding with clean conversion tracking, optimized the product feed, and iterated to minimize wasted spend and protect unit economics.

Results

• 108,000 clicks; average CPC 2.24 UAH
• CPA 312 UAH
• ROAS 1,721.5%

Impact

The brand site now consistently outperforms resellers on priority products, achieving scalable reach and profitable acquisition. Key takeaway: smart product clustering, high-signal audiences, and feed-level optimization inside PMax can unlock significant growth without expanding inventory. We continue iterating on audience signals and creatives to sustain momentum.

A 10-year-old Ukrainian e-commerce store on Horoshop came to us with low search visibility and thin conversions. Despite prior SEO, the site ranked mainly for low/mid-volume terms while high-intent keywords (e.g., “buy trampoline”) lagged.

Goals: comprehensive SEO, grow organic traffic, lift conversion and sales, and secure top positions for priority queries.

We started with a full audit and built a pragmatic roadmap:

1. Semantic core overhaul: clustered head, mid, and long-tail queries, with a strong focus on filter-driven intents; competitor gap analysis to expand coverage.
2. Architecture and filters: expanded category/subcategory depth; created indexable static filter pages; ensured two-click paths from home to product for faster discovery.
3. Content and metadata: detailed briefs for unique copy across categories, products, and filter pages; templated titles/descriptions; enriched images with descriptive alts.
4. Technical polish on Horoshop: fixed broken links/duplicates; refined crawlability.
5. Structured data: Product markup to surface price/ratings and boost CTR in SERP.
6. Link acquisition: competitor-based outreach, quality guest posts, crowd placements, and selective directories to strengthen authority.

Outcomes after four years of ongoing work:

• Organic traffic: +233%
• Conversion rate: +781%
• Visibility: 0.02 → 7.13

We tracked progress via Serpstat, Ahrefs, and SE Ranking. The site now ranks for competitive head terms, while filter-driven pages capture incremental, high-intent demand.

A Canadian aluminum pergola brand with an 8‑year‑old website hired WEDEX to increase qualified inquiries, grow brand visibility, and optimize ad spend. We built an intent‑driven PPC strategy across Google Search and Remarketing to capture demand and re‑engage evaluators.

Key steps included setting up end‑to‑end conversion tracking, comprehensive keyword research and clustering by user intent (hot vs. warm), tightly themed search campaigns with compelling ad copy and extensions, and custom remarketing banners to bring back high‑value visitors. We ran continuous optimization: search query mining, adding negatives, pausing low‑quality terms, and shifting to automated bidding strategies geared to conversions. In parallel, we advised on on‑site improvements that increased time on site and interactions with key content.

Results have been consistently positive since launch: impressions up 12.45%, clicks up 62.64%, CTR up 44.63%, CPC down 2.38%, conversions (form submissions/sales) up 142.27%, CPA down 34.46%, and average session duration up 329.40%. The campaign now delivers a larger volume of high‑intent leads at a lower cost per acquisition, while reinforcing brand recall through remarketing. Our ongoing work focuses on expanding profitable keyword coverage, creative testing, and incremental bid strategy refinements to keep scaling results efficiently.

A Ukrainian handmade fashion brand (designer jewelry, clothing, and accessories) engaged us to boost organic growth, improve conversions, and win top positions for priority keywords in Google Ukraine. While the site had some rankings, visibility and the backlink profile lagged behind key competitors. The project also coincided with a redesign and rapid structure expansion, plus CMS constraints that limited some technical rollouts.

Our strategy combined technical, content, UX, and authority building:

1. Technical SEO: refined robots.txt, fixed broken links and redirects, and optimized meta tags across key pages. We accelerated inclusion of new/updated pages with the Google Indexing API.
2. Semantics and structure: built a comprehensive keyword map for core and emerging categories; expanded site architecture and launched a blog to capture informational demand and support expertise.
3. Content: created unique SEO copy for high-value category and landing pages to strengthen relevance and conversion.
4. UX: added clear CTAs, lead forms, and attention-grabbing popups to lift on-site engagement and conversion rates.
5. Structured data: proposed schema implementation; queued due to CMS limitations.
6. Link building: executed targeted outreach, crowd marketing, and high-quality submissions, prioritizing top categories and commercial pages to close the authority gap.

Results after 9 months (tracked via Ahrefs, SE Ranking, Serpstat):

• Organic traffic: +3,797%
• Ranking keywords: 42 → 1,170 (+2,785%)
• Visibility score: 0.1 → 2.35 (+2,250%)

We continue to scale the content hub, implement schema as CMS capabilities evolve, and deepen link equity to sustain growth.

About the project
Manufacturer of aluminum pergolas in Canada and the USA with over 10 years of experience in landscape design. Specializes in aluminum pergolas with blinds. Advantages: high quality, strength, and durability of pergolas, individual approach to each order, optimal price/quality ratio, service, 5-year warranty on pergola construction.

Work objectives

• Increase conversion and sales
• Promote priority keywords to the top of Google
• Increase organic traffic
• Expand structure and optimize pages

Issues and overall strategy

The client came to us with a website that already had some visibility in search results. The main tasks were to significantly increase organic traffic and conversions, as well as to become a leader in TOP queries, bypassing competitors who had already secured high positions.

At the start of the collaboration, the website was undergoing a global update: it was being redesigned and its structure was being significantly expanded. Due to the specifics of the CMS, some technical fixes had already been implemented, but a significant part of the optimization recommendations required additional attention.

A preliminary SEO audit revealed two key issues that were holding back the project's growth: low overall visibility in search engines and a weak link profile compared to competitors.

Taking these factors into account, our WEDEX team approved a comprehensive promotion strategy. The main focus was on detailed optimization of existing pages and new sections that were only launched after the redesign. At the same time, active work began on the site's link profile in order to catch up with competitors and strengthen the domain's authority in the eyes of search engines.

What was done

Comprehensive technical optimization was performed: robots.txt was configured, broken links and redirects were fixed, meta tags, speed, navigation, and micro-markup were optimized. Indexing was accelerated using the Google Index API, which improved the site's visibility.

The semantic core was expanded and new landing pages, a blog, and a project gallery were created, which increased search query coverage. SEO content was written and optimized for key sections. Usability was improved by adding conversion elements. A link building strategy was implemented, which increased the domain's authority and supported the growth of positions and traffic.

Client: a Rome-based dental clinic with a 6-year-old website.
Objective: grow online appointment requests, increase brand visibility, and improve ad spend efficiency in a competitive local market.

Approach

1. Set up end-to-end analytics and conversion tracking for calls and form submissions.
2. Built a focused keyword strategy around orthodontics and general dentistry intent clusters.
3. Launched Google Search campaigns for high-intent queries, complemented by Google
4. Performance Max to expand reach across channels.
5.  Deployed remarketing to re-engage engaged visitors who hadn’t converted.
6. Created localized ad copy and unique display banners; implemented extensions to boost SERP real estate.
7. Continuous optimization: search term mining, negative keywords, exclusion of low-quality traffic, audience layering, geo and schedule bid adjustments, and automated bidding toward conversion/CPA goals.
8. Improved the lead-generation landing page structure to raise conversion rates.

Results:

• Impressions +23.95% and Clicks +6.31%, driven by tighter targeting and better ad relevance.
• CTR +14.23%, confirming stronger creative-market fit.
• Average CPC €0.71, keeping costs lean while scaling quality traffic.
• Leads +164% with Conversion Rate +148% after landing page and bidding refinements.

Outcome

The clinic achieved stronger online presence in Rome, a larger, higher-quality lead pipeline, and better budget utilization. Engagement remains ongoing, with incremental scaling and creative testing guided by performance data.

Online store selling rolled metal products, with a metal warehouse near Kyiv. The company specializes in selling a wide range of metal products.

Work objectives:

1. Increase conversion and sales
2. Promote priority keywords in Google's TOP
3. Increase organic traffic
4. Expand the structure and optimize pages

Problems and general strategy

The site already had certain positions in search results, but after terminating work with the previous SEO company, it suffered a significant decline in visibility. The client was faced with low-quality work and a lack of reporting, which led to dissatisfaction with the results and a loss of positions. From SEO, he wanted to increase organic traffic, improve conversions, promote key queries to the top of Google, and ensure proper reporting and transparency in the work performed.

The initial audit showed low website visibility and a weak link profile, which contributed to a decrease in organic traffic effectiveness. The website was in the process of expanding its structure, which required additional attention to the optimization of new pages and the correct configuration of the internal architecture.

The main directions of the promotion strategy were:

• optimization of old and new pages of the site to ensure high visibility for important queries;
• improvement of the link profile to the level of competitors in order to strengthen the authority of the domain;
• despite the site's atypical CMS, technical fixes were still implemented, which ensured correct indexing and increased SEO efficiency.

Our goal was to regain lost positions as quickly as possible and bring the site to stable growth in organic search traffic.

Technical optimization

We ensured the correct indexing of all important pages through the Google Index API, optimized the URL structure, accelerated the site loading speed, and eliminated technical errors. We implemented micro-markup for products and categories, which improved the site's visibility in search results and increased CTR.

Semantics

Expanded semantic core for all categories and products, which ensured increased site visibility for priority queries and the appearance of new positions in search results.

Site structure

Optimized category structure and created pages for major cities, which increased target audience reach and attracted new traffic.

Content

Unique SEO texts were created and optimized for the main pages, which helped improve positions for key queries and increase the relevance of the pages.

Usability and conversions

Competitor analysis was conducted, and conversion elements (buttons, forms, pop-ups) were added, which improved user interaction with the site and increased the number of inquiries.

Link profile

Implemented an outreach and crowd marketing strategy, which strengthened the site's external link profile and helped bring key categories to the top of search results.

A Seattle-based construction materials retailer engaged us to scale both B2B and B2C demand while strengthening local brand presence. The client had dormant Facebook and Instagram pages, limited analytics, one active ad account and one blocked, and no reliable lead attribution. Targets included increasing qualified leads, improving brand visibility, maintaining an efficient CPL, and growing social followers.

Approach

Audience strategy: clear B2B vs. B2C segmentation, distinct messaging and creatives for each. For contractors, we emphasized pricing tiers, service, and reliability; for retail buyers, we focused on product benefits and seasonal needs.

Tracking and analytics: configured Meta Pixel with standard events, added custom lead events via Google Tag Manager, and integrated telephony with a dedicated tracking number to capture calls from ads.

Campaign mix: tested Lead Generation (with multiple optimizations) and supporting Traffic campaigns. Ran interest-based, broad, and Lookalike audiences. Reactivated existing followers through engagement and retargeting flows.

Optimization: iterative creative testing, budget reallocation toward best-performing segments, and CPL reduction without sacrificing lead quality.

Risk handling: coordinated over 8 hours with Meta Support to resolve access issues with the blocked ad account.

Results after the first 3 months:

• Reach: 41,918
• Leads: 146
• CPL reduced from $35.97 to $19.92
• Noticeable lift in engagement and follower growth on Facebook and Instagram
• Stronger B2B pipeline with higher LTV and consistent order volume

This integrated targeting and measurement framework continues to run and scale, supporting ongoing acquisition and brand growth in the Seattle market.

About the project

An online store selling budget and mid-range watches. Although the store focuses more on inexpensive watches, it has to compete with larger stores that sell all types of watches, from cheap to premium.

Best-Time is the official representative of many popular manufacturers, which allows it to offer the most competitive prices on the market.

Work objectives:

• Increase website visibility
• Rank in the top 3 for key queries
• Increase traffic and applications
• Increase website conversions
• Maintain current positions

Joint promotion strategy

The promotion strategy for this website was quite specific, since at the time of contacting us, the website already had positions for many queries and very good traffic, but was gradually beginning to stagnate. In addition, the spring quarantine had a significant impact on the work of many businesses, and it was necessary to more actively develop sales from the website. To implement quarantine restrictions, the business did not allow for any decline in turnover.

In terms of the overall strategy, everything on the website needed to be reviewed — from technical optimization to improving usability and user interaction (UI/UX). But here it was very important to implement everything in the right order. Looking at the areas of work in general, the following was done:

1. Technical optimization
2. Internal anchor linking
3. Semantics and page optimization for queries
4. Creation of new pages for low-frequency queries.
5. Updating information content and optimization for queries.
6. Improving the mobile version to increase conversion
7. Building up a mass of links to support and grow target keywords

What Was Done

Semantics
We analyzed all ranked queries, including existing and new semantics, to preserve current positions and improve visibility. Using Google Search Console, high- and mid-frequency keywords with growth potential were identified and grouped by priority and seasonality. Based on competitor analysis, the ideal content structure was defined (length, keyword density, headings, etc.) for proper implementation across pages.

Content
Category texts were rewritten or optimized, ensuring proper formatting, internal linking, and keyword integration in H2/H3 headings. Technical issues such as slow loading, coding errors, incorrect language tags, and pagination were fixed. Sitemap and robots.txt were updated for better indexing, and low-quality indexed pages were removed.

Structure Expansion
A large pool of low-frequency queries was targeted through an SEO filter that generated static pages with unique meta tags and content. Internal linking and sitemap generation were adjusted for these pages. New categories were also created for long-tail queries, increasing indexed pages and overall visibility.

Micro-markup Implementation
Micro-markups like Breadcrumbs, Product, AggregateRating, and Review were implemented to expand snippets and increase CTR. After Google limited FAQ markup, the focus shifted to Product and AggregateRating schemas.

Usability & Conversions
Comprehensive usability analysis was conducted for desktop and mobile versions. Competitors’ functionality and conversion drivers were studied. Based on findings, a technical plan was created to improve UX, mobile adaptability, and conversion rates without redesigning the entire site.

Link Profile
The existing link profile was cleaned of low-quality backlinks, and a cost-effective Outreach strategy was launched to acquire thematic links. Monthly work included anchor planning, platform selection, content writing, and crowd link diversification.

City Pages
Due to Google’s regional search behavior, city-specific pages were created, improving local visibility and capturing up to 60% of regional traffic (e.g., Kharkiv).

KUB is a building materials supplier with over 10 years of experience. Thanks to direct cooperation with more than 750 manufacturers and warehouses in over 20 cities, the company offers a wide range of products, competitive prices, and fast delivery throughout the country.

The company's main domain was not optimized for the region and acted as a "plug" for subdomains, which led to competition between them and poor rankings, especially in Kyiv and the surrounding region. In addition, the site had a spammed and low-quality link profile and content issues.

Goals:

• Increase website visibility
• Bring key queries to the TOP-3
• Maintain current positions
• Increase conversion
• Improve regional ranking

It was decided to transfer the website for Kyiv and the surrounding region to the main domain in order to consolidate the link weight of subdomains and increase search priority.

The site structure was expanded through SEO optimization of filter and pagination pages. Meta tags were also updated, media was optimized, and a blog content plan with relevant materials was implemented. This ensured an increase in queries in the TOP-3 and TOP-10 and an increase in organic traffic.

To strengthen the link profile, we developed a strategy based on competitor analysis, using only thematic donors and Outreach, which provided quality links, weight, and transitions.

Initial data

Website age -25 years

Promotion region - Ukraine

Advertising type - Search

Work objectives

1. Increase the number of applications
2. Raise brand awareness
3. Optimize advertising costs

Main problems

The client approached WEDEX with the aim of increasing online sales, raising brand awareness, and optimizing advertising costs to achieve better results.

Our specialists developed a comprehensive strategy that included setting up and launching:

• shopping campaigns for accurate targeting of different product categories;
• Performance Max campaigns to reach the maximum audience through various Google channels.

What was done

The following work was carried out as part of the implementation of the chosen strategy:

• advertising campaigns were segmented by profitability, ensuring maximum cost efficiency;
• Testing of various automated strategies and clustering of products by category to optimize advertising campaigns;
• Optimization of product titles and descriptions to increase appeal and conversions;
• Configuration of analytics and e-commerce tracking for accurate monitoring of results and campaign effectiveness.

Results

As a result of a comprehensive approach and the implementation of an effective strategy developed by WEDEX specialists, the company has achieved significant success in the online space: sales have increased and advertising costs have been effectively optimized.

This case study is compelling evidence that the right digital marketing strategy can have a significant impact on a company's development, helping it expand its customer base and increase profits.

In three months of work, significant progress was made in key marketing indicators. Impressions increased by 15,62%, which expanded the reach and number of potential customers. The number of clicks increased by 22,99%, demonstrating increased audience interest in the offers. The CTR increased by 6,37%, indicating the high relevance and effectiveness of the ads.

Optimization efforts reduced CPC by 4,90%, lowering the cost per click. The most noticeable changes occurred in sales metrics: the number of transactions increased by 45,08%, and their value by an impressive 102,31%, reflecting a significant increase in revenue. As a result, CPA was reduced by 19,38%, increasing the effectiveness of customer acquisition costs. The overall return on advertising investment also strengthened, with ROAS increasing by 72,98%, confirming the effectiveness of the changes implemented.

Real Check Stubs is a leading online service for creating professional pay stubs, which since 2015 has been helping individuals and businesses quickly and accurately generate official documents to confirm income.

Work objectives:

• Comprehensive website audit and competitor analysis
• Technical website optimization
• Collection of complete semantics and expansion of the website structure
• Promotion of priority queries to the TOP-3
• Work on website usability
• Work on external link profile

Overall strategy

The visibility and organic traffic of the website had been declining since 2020, so the main task was to remedy the situation. After conducting a comprehensive website audit and competitor analysis, an SEO strategy was developed, the implementation of which led to positive changes.

Technical optimization of the website was carried out, which improved the quality and speed of page indexing. The number of pages in the Google index doubled (250/500). Correcting errors in the website code and configuring the CMS allowed us to achieve better Web Core Vitals and page loading speeds.

After researching the semantic core, priority groups of queries were identified for promotion. Pages that needed to be revised for search engine optimization and those that needed to be created were approved.

What was done

1. Semantics

We conducted research, grouped and clustered keywords, checked the relevance of pages, and performed optimization. The creation of new pages contributed to an increase in the number of queries for which the site ranks in search results.

2. Content

After the On-Page optimization audit, meta tags, texts, and media were updated. A content plan for creating new pages was implemented. Optimized content ensured stable growth in search traffic.

3. Structure expansion

The site structure was expanded in accordance with the semantics of the business niche. Thanks to the new pages in the blog, the positions of key queries were improved to the TOP-10 and TOP-3.

4. Link profile

The links of the site and competitors were analyzed, a strategy for increasing the quality of links was developed, and low-quality links were removed. The main method was Outreach with thematic, traffic-generating donors. In the first quarter of 2023, referral traffic increased by 160%.

Work objectives:

• Comprehensive website audit and competitor analysis
• Complete technical optimization of the website
• Work with semantics and structure expansion
• Bring conversion queries to the TOP-3
• Revise the website to improve usability
• Increase external link profile

Overall strategy

A distinctive feature of website promotion is a highly competitive business niche, so the strategy was primarily focused on improving the visibility of the website for low- and medium-frequency search phrases. Therefore, the priority areas of SEO optimization were: semantic research, clustering of query groups with subsequent structure expansion, comprehensive audit and analysis of competitors, technical optimization, and on-page optimization.

We performed technical optimization of the website, corrected errors in the website code, which improved the quality and speed of page indexing, and improved Web Core Vitals and page loading speed.

What was done

1. Semantics

We analyzed and clustered keywords, optimized the site structure, and created new pages. Regular blog updates resulted in a +1046% increase in organic traffic and a +428% increase in referral traffic.

1. Content

After the audit, meta tags, media, and page content were updated, and a content plan was developed. Optimized pages ensured steady traffic growth.

1. Structure expansion

New service and blog pages attracted the target audience and improved positions: HF — TOP-30, MF/LF — TOP-10/TOP-3.

1. Link profile

A strategy was developed to increase links through Outreach with high-quality thematic donors to increase authority and traffic.

Basic information and problems on the site

The peculiarity of the website's business niche is high competition, so the search engine optimization strategy was focused primarily on improving the visibility of the website pages for low and medium-frequency keywords.

The priority areas of search engine optimization were: keyword research, expanding the site structure based on the results of work with the semantic core, analyzing top competitors and performing a comprehensive site audit and, accordingly, technical optimization, OnPage optimization.

We performed technical optimization of the site: got rid of errors in the page code, checked and configured the site's CMS parameters, which led to an improvement in the quality of site indexing by search engines, increased WebCoreVitals indicators, including page loading speed.

During the website promotion, we introduced useful functionalities, posted additional materials, certificates, and conducted a number of marketing campaigns, which improved the usability of the website, increased the recognition and credibility of the web resource and the company as a whole.

What was done in the process of promotion

1. Comprehensive audit of the site
2. Analysis of the top competitors of the site
3. Technical optimization of the site
4. Collection of all potential requests by niche
5. Expansion of the structure for the largest possible core
6. Bringing conversion queries to the TOP3
7. Improving the site for maximum convenience
8. Working with an external link profile

Goals

The main goal of promotion is to increase sales by increasing traffic in organic search results for targeted queries. For this, the work was divided into two areas: increasing/improving the quality of traffic from search engines and improving the site's conversion. Strategy Since the website was no longer new and had some positions, it was initially decided to improve the existing positions — by optimizing the technical component of the site and improving the content and external link.

At the second stage, work with missing keys that were not ranked by the website. For this, such actions were carried out:

• Extension of the existing site structure
• Usability improvement
• Active work with a link profile
• Full internal optimization

At the current stage of the promotion, namely five months, we received a 350% increase in organic traffic, which increased the amount of sales by 7 times. The website has been fully optimized for search engines. Complete semantics have been collected for priority sections, unique texts have been written, and work has been carried out to increase the relevance for the collected semantics.

Promotion period: 5 months Initial traffic: 1280 per month Traffic growth over the period: 5830 sessions per month Conversion rate Before — 2.18% After — 4.23%, + 93% Number of transactions: Before — 28 After — 247, + 780%

About the project

WoodLuck is a custom furniture maker in Lviv, offering a full range of services from concept and design to manufacturing, delivery, and installation. A distinctive feature of the company is its social mission: to employ men who have undergone rehabilitation from alcohol and drug addiction, as well as veterans. In addition, WoodLuck allocates 10% of its net income to charitable projects, collaborating with organizations that help people in difficult life circumstances.

Issues and general strategy

The client requested an increase in orders from the website. At the start of our collaboration, the website was not optimized for search engines or users. In particular, the services pages only featured a slider with images, without any text content, feedback forms, or prices. This critically reduced conversions and complicated search rankings.

Previously, the website had obviously not been promoted this was evident from the lack of even basic optimization of the service pages and the general unstructured nature of the content.

The initial audit showed that the technical and SEO status of the resource was extremely unsatisfactory. The site needed a complete overhaul of both its technical and content aspects.

Goals:

1. Comprehensive website promotion
2. Technical optimization and improvement of website pages
3. Increase in organic traffic
4. Increase in conversions and sales
5. Promotion of priority keywords in Google's TOP

What was done

Technical optimization

At the beginning of the work, a complete technical optimization of the site, created on WordPress CMS, was carried out. In the first month, the service pages were completely redesigned, filling them with relevant text content, application forms, and price blocks, which significantly improved their conversion rate and visibility in search results.

Semantics

At the start, the website had minimal visibility, mainly for brand queries, and there was no full-fledged semantic core. We built new semantics from scratch, using competitor analysis as well as Google and Google Ads suggestions. The main focus was on high-frequency and medium-frequency queries with high competition, which corresponded to the client's business priorities.

Structure

The site structure was compact, with a low level of nesting — generally one level (the only exception was the “Kitchens” section, which had two levels). The path to the target pages from the home page consisted of only one step, which had a positive effect on SEO and user-friendliness. The current structure covered most of the client's main queries, but there was an opportunity to expand it, which the client decided not to use for the time being.

Content

After analyzing competitors' texts, we formed technical tasks for writing content. Text blocks were created without images, as the pages already had sliders with photos. For these images, we set up automatic generation of alt/title attributes for optimization for key queries.

Meta tags were formed for high-frequency queries, taking into account competitor analysis, in order to achieve maximum CTR. Additionally, price tables (on the “kitchen” pages) were implemented and FAQ blocks were integrated to improve the relevance of the pages.

Usability

To improve usability, we prepared mockups of service pages, which were created based on a thorough analysis of competitor sites. These prototypes allowed us to clearly show the necessary changes in the page structure, which had a positive impact on usability and convertibility. After the mockups were approved, the developers quickly implemented all the changes on the site.

Structured data

We configured structured data of the Product and FAQPage types. We placed a special emphasis on displaying ratings in search snippets, which significantly increased the attractiveness of pages in search results.

Link profile

The link building strategy was formed based on competitor analysis. The main tools were link purchasing through outreach, crowd marketing, and submissions. Submissions were actively used to increase the site's DR, which was a key task for increasing the domain's authority in search engines.

About the project

An online store selling new and used Apple devices. The range includes iPhone, Apple Watch, iPad, iMac, and Macbook.

At the beginning of the project, the priority was to promote used devices, and the best-selling and most profitable products were phones. But now, the sale of new devices is also a priority.

Eplio has a network of offline stores and very high brand recognition, especially in Kharkiv.

Work objectives:

1. Growth in positions for new equipment queries
2. Entry into the TOP 5 for used equipment queries
3. Maintaining current query positions
4. Increasing traffic by 5-10% monthly
5. Increasing website conversion

General strategy

When promoting this site, the strategy was developed taking into account the fact that the site was much younger than all its direct competitors and the assortment on the site was very small and changed very rarely, about 20-30 items could be added per month, but some items could disappear from availability. In fact, we were working with a very limited number of pages. Plus, the store is very specialized, and it is unrealistic to compete with hypermarkets with millions of pages, so we opted for good general optimization and intensive work with priorities.

At the start of the project, the site already had a decent ranking, but there were practically no Top 10 rankings, although quite a few keywords were ranked in the Top 20-50. Therefore, it was important to bring the keywords in priority areas into the TOP 5 (preferably higher, but compared to our closest competitors, we were significantly behind in terms of technical aspects, link profile, and age).

To improve our position in the TOP, we needed to carry out a complete technical optimization of the site and work with WebCoreVital indicators, as far as the site allowed us to do so. In addition, due to high competition in the niche and taking into account priorities, we developed a strategy with basic link (both internal and external) and content promotion for initial priorities — we needed to increase high-frequency queries. For continuous growth and additional sales points, we decided to expand the site's semantics for low-frequency queries, up to the optimization of product pages. This resulted in a slight increase in traffic, but it was highly targeted and had a significant impact on the site's conversion rate.

It was clear that it would be impossible to achieve rapid growth in the TOP3 for high-frequency keywords that were far beyond the TOP10, so we chose to increase traffic (while maintaining the same positions) by increasing the CTR. This is achieved by expanding snippets with different types of micro-markup – more snippets – more clicks – more traffic.

But here it was very important to implement everything in the right order. Looking at the areas of work in general, the following was done:

• Work on technical optimization.
• Work on implementing micro-markup on the website – categories + products.
• Work on internal anchor linking.
• Work on semantics and optimization of pages for queries.
• Creation of new pages for low-frequency queries.
• Improvement of the mobile version to increase conversion.
• Increasing the number of links to support and grow target keywords.

Main Goals:

Increase site traffic by increasing organic traffic from Google search engine and fixing the conversion-lowering selling errors of out-of-stock items on amazon.com.

Strategy:

To increase traffic, it was decided to increase the positions already occupied by the website from TOP-15 to TOP-5. For this purpose, the link profile for mid-frequency and high-frequency queries of the site was reinforced. Moreover, to improve the appearance of snippets in the search results, page metadata was optimized, and publication dates were updated. To achieve the second goal, the website analyzed traffic-generating articles and replaced links to missing products on amazon.com.

The website is an online store for a chain of shoe stores offering a wide range of all types of footwear and accessories from the largest Ukrainian manufacturers.

Work objectives

1. Correcting errors on the website
2. Increasing organic traffic
3. Increase website conversion
4. Maintain and improve positions
5. Get into the TOP 10 for new keywords

The shoe sales business niche is highly competitive, so after a comprehensive website audit and competitor analysis, the priority areas were determined to be technical optimization of the resource, research of key phrases, optimization of website pages for the maximum possible semantic core, and refinement of website usability.

What was done

1. Semantics

Semantic research was conducted to identify priority clusters of queries and pages that needed optimization or creation. Semantic clusters were formed, distributed by topic, after which the pages were checked and optimized. Catalog optimization, the creation of new categories and filter pages increased the number of key phrases and pages that are ranked.

2. Content

An audit and refinement of on-page optimization was conducted, including content, media, meta tags, and internal linking. A content plan was developed for regular blog updates. Optimization of product and category pages ensured traffic growth for low-frequency queries and improved positions for medium- and high-frequency queries to the TOP 20–30.

3. Structure expansion

Optimization of filter pages and creation of new categories based on various parameters expanded the site structure and increased the number of ranked queries, allowing us to reach a wider target audience.

4. Link profile

The link profile of the site and competitors was analyzed, and low-quality links were removed. A strategy was developed to increase the quality of the link mass through Outreach with a careful selection of thematic donors based on quality and traffic.

Correcting technical errors on the site and configuring the CMS for SEO allowed us to achieve better page load speeds and Web Core Vitals and improve the quality of indexing useful pages in search results. For example, the number of pages with videos in the Google index has almost doubled.

The implementation of new features has significantly improved the usability of the website, which has had a positive impact on user experience and behavioral factors. The bounce rate decreased from 65.3% to 48.7%, and the number of pages per session (view depth) increased from 2.78 to 3.57 pages.

WHAT IS DONE

• work with different language versions;

• found and fixed critical errors in the output of content that the PS indexed;

• duplicates of pages of services and news were found, a technical specification for corection was drawn up;

• templates for auto-generation of meta tags for curency pairs have been compiled to avoid duplicates in the future; • constant interaction with monitoring;

• reviews on the portal trustpilot.com;

A distinctive feature of the website's business niche is high competition, therefore, the search promotion strategy was focused primarily on improving the visibility of the website's pages for low- and medium-frequency key queries.

The priority areas of search engine optimization were: keyword research, expanding the website structure based on the results of work with the semantic core, analyzing top competitors, comprehensive website audit and technical optimization, and on-page optimization.

What is done:

1. A full search was carried out on the site.
2. Optimization for 2 language versions ukrainian and rusian.
3. The most complete semantics was colected for the priority sections, unique texts were written and work was carried out to increase the relevance of the collected queries. Eliminated all technical shortcomings during development.
4. After that, work was carried out to optimize Google maps. We developed a  strategy for building a link profile and began its implementation.

Initial traffic: 0 persons per day.

Traffic growth over the period: 200 persons per day.

Website conversion rate: 7%.

Number of leads per month: before – 0; now - 420.

About the project

Online store selling hookahs, tobacco, charcoal, and other hookah accessories. The website offers products from a wide range of manufacturers: hookahs, high-quality, original tobacco and blends, all necessary accessories, related products, and components—hoses, flasks, mouthpieces, bowls, coals, a wide selection of electronic hookahs, as well as exotic products—smoking stones and syrups for them.

Work objectives

1. Quick restart of the site
2. Increase in organic traffic
3. Increase in site conversion
4. Fast page indexing
5. Getting into the TOP 10 for priority query groups

Overall strategy

The domain of the online store's website was blocked in accordance with the policy on the availability of prohibited products. It was necessary to launch the website on a new domain as quickly as possible and “return” organic traffic.

After the website was transferred, there was a problem with very slow page indexing. A new design for the online store was developed and implemented, and technical optimization of the site was carried out, which improved the quality and speed of page indexing.

After researching the semantic core, priority groups of queries were identified for promotion. We identified pages that needed to be revised for search engine optimization and those that needed to be created.

After analyzing competitors and collecting directions for expanding semantics, we saw points of expansion that would not only create a large number of new valuable pages, but also improve the convenience and clarity of the site. Thus, pages for flavors, strength, and smoke were implemented. This not only expanded the semantics, but also allowed users to search for products faster.

What was done

1. Semantics

Keyword research was conducted, semantic clusters were formed, and pages were optimized for search promotion. In addition to updating existing categories, new sections were created and filter pages were optimized, which increased the number of key phrases and pages in the search.

2. Content

Meta tags, photos, and video materials were optimized. The positions of low-frequency queries were improved to the TOP-3, medium-frequency queries to the TOP-10, and high-frequency queries to the TOP-20. Thanks to the optimization of product pages, the number of orders from the site increased by 350%. A content plan was developed for regular blog updates.

3. Structure expansion

The site structure was expanded through SEO optimization of filter and pagination pages based on semantic research. CMS settings were implemented to improve indexing. New blog articles are being created.

4. Link profile

An analysis of external links and competitors was conducted, and a strategy was developed to increase the quality of links through Outreach with the selection of thematic donors to obtain both weight and transitions.

Introduction

The website https://busywood.com/ was faced with the challenge of improving its SEO metrics to increase traffic and conversions. Initial analysis revealed that the site had limited organic traffic, low rankings in search engines, and a competitive environment. Our team took on the task of optimizing the site to improve these metrics.

Objective

The primary goal of the project was to increase organic traffic to the https://busywood.com/ website, improve search engine rankings, and enhance conversion rates. We also aimed to improve the user experience and engagement on the site.

Current state analysis

Our initial assessment involved a thorough examination of the website's existing structure, content, and SEO elements. We identified key issues, such as poorly optimized meta tags, a lack of high-quality content, and limited backlinks. The website's on-page and off-page SEO components needed significant improvements to compete effectively in the digital landscape.

Optimization strategy

We developed a comprehensive SEO strategy to address the identified issues and improve the website's overall performance. This strategy included:

1. Keyword research and semantic analysis.

We conducted extensive keyword research to identify high-potential keywords and phrases relevant to the industry. This allowed us to create a semantic framework for the site's content.

2. Content creation. 

We revamped the website's content, focusing on high-quality, informative, and engaging articles, blog posts, and product descriptions. This improved user engagement and addressed the content gap.

3. On-Page SEO.

We optimized meta titles, descriptions, and headers across the site to align with target keywords and improve click-through rates from search engine results pages (SERP).

4. Internal linking.

We established a robust internal linking structure to enhance the user journey and distribute link authority effectively.

5. Backlink strategy.

We implemented a backlink acquisition plan to build high-quality, relevant, and authoritative backlinks, enhancing the site's domain authority and trustworthiness.

6. Technical SEO.

We conducted an audit to fix technical issues like site speed, mobile-friendliness, and schema markup to enhance user experience and search engine crawling.

What is done

The following work was done:

• English text on landing commercials
• structure expansion
• permanent outreach + crowd to the referee those.optimization

Brought requests to the TOP in the USA, UAE, ENGLAND. Increased traffic by 7 times. The site sits in the TOP in 3 countries (positions are constantly growing).

Worktime: 2 years with pauses

Initial traffic: Up to 50 people per day

Traffic growth over the period: 400 people per day

Position dynamics: TOP-3: 50% | TOP-10: 75%