WEDEX

Introduction:

The website https://busywood.com/ was faced with the challenge of improving its SEO metrics to increase traffic and conversions. Initial analysis revealed that the site had limited organic traffic, low rankings in search engines, and a competitive environment. Our team took on the task of optimizing the site to improve these metrics.

Objective:

The primary goal of the project was to increase organic traffic to the https://busywood.com/ website, improve search engine rankings, and enhance conversion rates. We also aimed to improve the user experience and engagement on the site.

Current State Analysis:

Our initial assessment involved a thorough examination of the website's existing structure, content, and SEO elements. We identified key issues, such as poorly optimized meta tags, a lack of high-quality content, and limited backlinks. The website's on-page and off-page SEO components needed significant improvements to compete effectively in the digital landscape.

Optimization Strategy:

We developed a comprehensive SEO strategy to address the identified issues and improve the website's overall performance. This strategy included:

1. Keyword Research and Semantic Analysis: We conducted extensive keyword research to identify high-potential keywords and phrases relevant to the industry. This allowed us to create a semantic framework for the site's content.

2. Content Creation: We revamped the website's content, focusing on high-quality, informative, and engaging articles, blog posts, and product descriptions. This improved user engagement and addressed the content gap.

3. On-Page SEO: We optimized meta titles, descriptions, and headers across the site to align with target keywords and improve click-through rates from search engine results pages (SERPs).

4. Internal Linking: We established a robust internal linking structure to enhance the user journey and distribute link authority effectively.

5. Backlink Strategy: We implemented a backlink acquisition plan to build high-quality, relevant, and authoritative backlinks, enhancing the site's domain authority and trustworthiness.

6. Technical SEO: We conducted an audit to fix technical issues like site speed, mobile-friendliness, and schema markup to enhance user experience and search engine crawling.

Basic information and problems on the site
The peculiarity of the website's business niche is high competition, so the search engine optimization strategy was focused primarily on improving the visibility of the website pages for low and medium-frequency keywords.

The priority areas of search engine optimization were: keyword research, expanding the site structure based on the results of work with the semantic core, analyzing top competitors and performing a comprehensive site audit and, accordingly, technical optimization, OnPage optimization.

We performed technical optimization of the site: got rid of errors in the page code, checked and configured the site's CMS parameters, which led to an improvement in the quality of site indexing by search engines, increased WebCoreVitals indicators, including page loading speed.

During the website promotion, we introduced useful functionalities, posted additional materials, certificates, and conducted a number of marketing campaigns, which improved the usability of the website, increased the recognition and credibility of the web resource and the company as a whole.

What was done in the process of promotion

1. Comprehensive audit of the site
2. Analysis of the top competitors of the site
3. Technical optimization of the site
4. Collection of all potential requests by niche
5. Expansion of the structure for the largest possible core
6. Bringing conversion queries to the TOP3
7. Improving the site for maximum convenience
8. Working with an external link profile

WHAT IS DONE

• work with different language versions;

• found and fixed critical errors in the output of content that the PS indexed;

• duplicates of pages of services and news were found, a technical specification for corection was drawn up;

• templates for auto-generation of meta tags for curency pairs have been compiled to avoid duplicates in the future; • constant interaction with monitoring;

• reviews on the portal trustpilot.com;

Main Goals:

Increase site traffic by increasing organic traffic from Google search engine and fixing the conversion-lowering selling errors of out-of-stock items on amazon.com.

Strategy:

To increase traffic, it was decided to increase the positions already occupied by the website from TOP-15 to TOP-5. For this purpose, the link profile for mid-frequency and high-frequency queries of the site was reinforced. Moreover, to improve the appearance of snippets in the search results, page metadata was optimized, and publication dates were updated. To achieve the second goal, the website analyzed traffic-generating articles and replaced links to missing products on amazon.com.

Goals

The main goal of promotion is to increase sales by increasing traffic in organic search results for targeted queries. For this, the work was divided into two areas: increasing/improving the quality of traffic from search engines and improving the site's conversion. Strategy Since the website was no longer new and had some positions, it was initially decided to improve the existing positions — by optimizing the technical component of the site and improving the content and external link.

At the second stage, work with missing keys that were not ranked by the website. For this, such actions were carried out:

- Extension of the existing site structure

- Usability improvement

- Active work with a link profile

- Full internal optimization

At the current stage of the promotion, namely five months, we received a 350% increase in organic traffic, which increased the amount of sales by 7 times. The website has been fully optimized for search engines. Complete semantics have been collected for priority sections, unique texts have been written, and work has been carried out to increase the relevance for the collected semantics.

Promotion period: 5 months Initial traffic: 1280 per month Traffic growth over the period: 5830 sessions per month Conversion rate Before — 2.18% After — 4.23%, + 93% Number of transactions: Before — 28 After — 247, + 780%

What is done

A full search was carried out on the site

Optimization for 2 language versions Ukrainian and Rusian

The most complete semantics was colected for the priority sections, unique texts were written and work was carried out to increase the relevance of the collected queries. Eliminated all technical shortcomings during development.

After that, work was carried out to optimize Google maps. We developed a  strategy for building a link profile and began its implementation.

Initial traffic: 0 persons per day

Traffic growth over the period: 200 persons per day

Website conversion rate: 7%

Number of leads per month: Before – 0 Now - 420

What is done

The following work was done:

• English text on landing commercials
• structure expansion
• permanent outreach + crowd to the referee those.optimization

Brought requests to the TOP in the USA, UAE, ENGLAND. Increased traffic by 7 times. The site sits in the TOP in 3 countries (positions are constantly growing).

Worktime: 2 years with pauses

Initial traffic: Up to 50 people per day

Traffic growth over the period: 400 people per day

Position dynamics: TOP-3: 50% | TOP-10: 75%