intouch

Context / Challenge
Shop Elly faced a significant slowdown in commercial performance following the impact of the recent war in the country. Existing inventory was underperforming, driven by a decline in shopping intent and limited brand awareness, which constrained the boutique’s ability to convert demand during a critical sales period.

Approach / Solution
intouch structured a phased communication and activation approach designed to rebuild visibility while supporting immediate revenue recovery. The strategy combined awareness-building initiatives with conversion-driven campaign bursts, aligning messaging and media deployment with key discount phases (40% and 70%) to maximize responsiveness during peak sales windows. In parallel, the launch of the new SS25 collection was leveraged as a visibility driver, integrating digital and outdoor channels to expand reach and reinforce brand presence.

Execution Highlights

• Implemented a dual-phase paid campaign strategy aligned with promotional cycles (40% and 70%)
• Deployed awareness-led initiatives to rebuild audience engagement and stimulate demand
• Introduced the SS25 collection through a coordinated mix of digital campaigns and outdoor advertising
• Structured media delivery to ensure full coverage of the defined target audience

Business Impact
Within a three-month period, the structured campaign approach enabled Shop Elly to fully reach its target audience of 1.2M users, with ads delivered 26M times. The campaigns generated 186K full video views and 5.4K engagements, reflecting renewed audience interaction and improved brand visibility. Beyond immediate engagement metrics, the initiative contributed to restoring market presence during a period of suppressed demand, establishing a scalable campaign framework that aligns awareness generation with conversion-focused sales cycles.

Context / Challenge
For its 15th anniversary in Qatar, HEC Paris sought to mark a significant institutional milestone while reinforcing its long-term impact in the region. The challenge was to go beyond a commemorative campaign and instead articulate a compelling narrative that reflects the evolution of the institution, its contribution to the local ecosystem, and its continued relevance to future participants.

Approach / Solution
intouch developed a structured, multi-phase communication system built around the central theme of “Legacy & Growth.” The approach focused on transforming the anniversary into a strategic storytelling platform, capturing both historical depth and forward-looking ambition. By aligning messaging across pre-launch, launch, and post-launch phases, the campaign was designed to progressively build engagement, amplify institutional credibility, and sustain visibility over time.

Execution Highlights

• Structured a phased campaign rollout spanning pre-launch, launch, and post-launch to ensure continuity and momentum
• Developed a storytelling framework centered on legacy, institutional milestones, and future growth
• Activated digital engagement and creative content to highlight key moments, challenges, and transformations over the past 15 years
• Framed leadership and participant narratives through reflective questions to surface authentic insights on impact, evolution, and learning
• Delivered cohesive visual and content assets to support consistent communication across all campaign stages

Business Impact
The campaign repositioned the anniversary as a strategic communication asset rather than a one-time event, strengthening HEC Paris’ institutional narrative in Qatar. By structuring storytelling across multiple phases, intouch enabled sustained audience engagement and reinforced the brand’s credibility, heritage, and forward-looking vision.

This approach established a scalable framework for future milestone communications, allowing HEC Paris to leverage narrative-driven engagement as a tool for long-term brand positioning and continued market relevance.

Context / Challenge
The United Nations Economic Commission for Europe (UNECE), established in 1947, plays a critical role in fostering economic integration and cooperation across 56 member states spanning Europe, North America, and Asia. Within its transportation mandate, UNECE identified a major structural challenge: the global inconsistency of road signs, which contributes to driver confusion, reduces road safety, and creates friction in international travel and cross-border commerce. Addressing this required not only design standardization but also a scalable system for global adoption.

Approach / Solution
intouch partnered with UNECE to structure the E-Corss project as an integrated standardization and enablement platform. The approach combined large-scale design system development with a digital infrastructure that empowers governments to adopt and implement unified road signage efficiently. Beyond visual consistency, the solution was built to facilitate usability, accessibility, and long-term scalability across diverse regulatory environments.

Execution Highlights

• Led the redesign and standardization of over 5,000 road signs to establish a unified global system
• Developed a centralized digital platform enabling government representatives to customize signage through a drag-and-drop interface
• Structured the platform to allow seamless download of high-resolution assets for real-world implementation
• Defined and implemented the E-Corss project’s logo and branding system to ensure consistency across all communications and touchpoints

Business Impact
The E-Corss project introduced a scalable global framework for road sign standardization, directly supporting improved road safety and smoother international mobility. By combining design standardization with a practical digital tool, intouch enabled efficient adoption across countries, reducing operational complexity for governments.

The platform’s accessibility and usability have driven strong engagement among stakeholders, positioning the initiative as a benchmark for international collaboration in infrastructure standardization. Beyond immediate implementation, the project establishes a long-term foundation for harmonized transportation systems and cross-border efficiency.

Context / Challenge
Kamakan entered Dubai’s highly competitive luxury gourmet market with an ambitious vision: to blend nostalgia with contemporary sophistication across a multi-sensory retail experience. The challenge was to establish a distinctive brand identity that could stand out in a crowded landscape while creating meaningful emotional resonance and encouraging deeper customer engagement beyond transactional purchasing.

Approach / Solution
intouch structured Kamakan’s market entry as a holistic brand and experience architecture, grounded in strategic positioning and consumer insight. Drawing on established marketing principles, the approach defined a clear narrative built around “nostalgia reimagined,” combining retro emotional cues with modern luxury expectations.

Central to the strategy was the introduction of customization as a core engagement driver, enabling customers to actively participate in shaping their experience. This was reinforced through a fully integrated sensory framework, ensuring that every touchpoint—from visual identity to in-store ambiance—contributed to a cohesive and memorable brand system.

Execution Highlights

• Developed a differentiated brand positioning centered on nostalgia, personalization, and sensory engagement
• Introduced customizable product experiences, allowing customers to curate hampers, flower arrangements, and color selections
• Implemented a multi-sensory retail framework:
  • Visual: A distinctive color palette (Red, Blue, Mint, Yellow) balanced with black and white for a refined duotone identity
  • Taste: Premium ingredients reinforcing product quality and luxury perception
  • Smell: Curated in-store aromas, including fresh coffee and floral notes
  • Sound: Music selection aligned with the retro-inspired brand atmosphere
  • Touch: High-quality materials and textures across packaging and displays
• Ensured consistency across all brand and retail touchpoints to support a unified customer journey

Business Impact
Kamakan rapidly established itself as a differentiated destination within Dubai’s luxury retail landscape, recognized for its unique fusion of tradition and modernity. The integration of customization as a core offering enhanced customer engagement and encouraged repeat interactions, strengthening brand loyalty.

The structured sensory and experiential approach elevated perceived value and positioning, while the success of customizable hampers and flower arrangements drove strong commercial performance. Beyond immediate results, the brand was equipped with a scalable framework for sustained growth, built on experience-led differentiation and customer-centric design.

Context / Challenge
Sports Corner, the largest sports retailer in Qatar, aimed to accelerate its digital growth by increasing mobile app adoption and encouraging consistent usage among its customer base. The challenge was to shift consumer behavior from traditional retail engagement to a more integrated, app-driven experience within a competitive and promotion-heavy market.

Approach / Solution
intouch structured a comprehensive communication and performance system designed to position the mobile app as a central touchpoint in the customer journey. The approach combined content, paid media, and visual production into a unified ecosystem that not only drove awareness and installs but also reinforced ongoing engagement with the platform.

By aligning messaging, creative assets, and media deployment, the strategy focused on creating a seamless transition from discovery to app usage, ensuring that each interaction contributed to sustained digital adoption.

Execution Highlights

• Implemented an integrated social media and paid campaign strategy to drive app visibility and acquisition
• Developed targeted performance campaigns designed to support app installs and encourage repeat usage
• Led photography and videography production to create high-quality, platform-specific content aligned with brand positioning
• Structured content and media delivery to maintain consistency across channels and reinforce app-centric messaging

Business Impact
The integrated approach enabled Sports Corner to strengthen its digital ecosystem by positioning the mobile app as a core engagement channel. The alignment between content, media, and performance campaigns supported more efficient user acquisition and reinforced ongoing interaction with the platform.

Beyond initial adoption, the structured system contributed to building a scalable foundation for app-driven growth, allowing Sports Corner to evolve from a primarily retail-focused model to a more connected, digitally enabled customer experience.

Context / Challenge
Laifen, an international personal care brand, entered the Saudi Arabian market with the ambition to position itself as a premium solution for elevating everyday hair styling routines. The challenge was to establish strong market presence from launch, while effectively communicating product value and driving adoption in a competitive and rapidly evolving e-commerce landscape.

Approach / Solution
intouch structured Laifen’s market entry as an integrated launch system, combining strategic campaign development with performance-driven execution and e-commerce enablement. The approach focused on aligning brand storytelling with conversion-focused communication, ensuring consistency across awareness, engagement, and purchase stages.

By connecting campaign ideation, content production, and storefront management, the strategy was designed to create a seamless user journey—from initial brand discovery to product consideration and transaction within the digital ecosystem.

Execution Highlights

• Developed and led strategic campaign concepts tailored to the Saudi market, positioning Laifen as a premium, everyday essential
• Implemented paid campaigns to support product visibility, customer acquisition, and conversion
• Produced still images and video content to communicate product benefits and reinforce brand positioning across channels
• Managed and optimized the e-commerce storefront to ensure alignment between campaign messaging and user experience

Business Impact
The integrated approach enabled Laifen to establish a structured and consistent market entry in Saudi Arabia, strengthening brand visibility while supporting digital commerce performance. By aligning campaign strategy with e-commerce execution, intouch facilitated a more efficient path from awareness to purchase.

This foundation positioned Laifen for scalable growth in the market, with a connected system that supports ongoing optimization, sustained engagement, and long-term brand development within the region.

Context / Challenge
Iraq Development Bank (IDB), a leading commercial bank established in 2011, offers a broad portfolio of retail, corporate, and investment banking services across Iraq and the Middle East. Operating in a competitive and evolving financial landscape, the bank required a more structured and effective approach to digital communication in order to strengthen brand visibility, engage diverse customer segments, and support the adoption of its financial solutions.

Approach / Solution
intouch developed an integrated communication and performance system designed to align social media presence with business objectives. The approach focused on structuring consistent messaging, enhancing audience engagement, and leveraging paid media to amplify reach and support customer acquisition.

By combining content strategy with performance-driven campaigns, the solution aimed to transform digital channels into active drivers of awareness and engagement, rather than static communication platforms.

Execution Highlights

• Implemented a structured social media ecosystem to ensure consistent and relevant communication across channels
• Developed and deployed paid campaigns to expand reach and reinforce key messaging among target audiences
• Aligned content and media strategies to support both brand visibility and audience engagement
• Optimized campaign delivery to ensure efficient use of media investment and sustained digital presence

Business Impact
The integrated approach enabled IDB to strengthen its digital communication infrastructure, improving visibility and engagement across its target audiences. By aligning social media and paid campaigns within a unified system, intouch supported more effective audience reach and reinforced the bank’s positioning as a modern financial institution.

This structured framework established a scalable foundation for ongoing digital growth, enabling IDB to continuously optimize its communication efforts and maintain relevance in a competitive banking environment.

Context / Challenge
Elie Saab Edition Jasmine Lane is a limited residential development located in Jumeirah Golf Estates, featuring only 130 villas positioned along a single row. The challenge was to define a distinctive identity that reflects the exclusivity of the offering while aligning with the Elie Saab brand’s luxury positioning and creating a cohesive narrative within a broader master community where each street carries a floral theme.

Approach / Solution
intouch structured a naming and brand direction system designed to translate the project’s architectural uniqueness and limited availability into a compelling market proposition. The approach combined brand storytelling with visual identity development, ensuring that the project communicates both exclusivity and emotional resonance.

The naming convention was carefully constructed to reinforce differentiation: “Edition” highlights the limited nature of the villas, “Jasmine” draws from Elie Saab’s fragrance heritage, and “Lane” reflects the project’s linear layout. This was supported by a refined visual direction that connects the natural environment with elevated luxury cues.

Execution Highlights

• Developed the project naming architecture: “Elie Saab Edition Jasmine Lane,” aligning exclusivity, brand heritage, and spatial characteristics
• Defined a brand narrative rooted in rarity, elegance, and sensory inspiration
• Implemented a visual identity system using dark green to reflect surrounding greenery and dark gold to convey luxury and refinement
• Ensured consistency between naming, visual language, and overall positioning to support a unified project identity

Business Impact
The structured branding approach enabled the project to clearly communicate its limited nature and premium positioning within a competitive luxury real estate market. By aligning naming, narrative, and visual identity, intouch strengthened the project’s differentiation and elevated its perceived value.

This cohesive brand system provided a scalable foundation for marketing and communication efforts, supporting stronger audience perception, clearer positioning, and enhanced appeal to high-end buyers seeking exclusivity and design-driven living.

Context / Challenge
Thailand Mega Fair, a three-day exhibition held in Riyadh, brings together a wide range of industries including food, lifestyle, wellness, and tourism, targeting both B2B and B2C audiences. The challenge was to generate strong awareness in a competitive event landscape while driving high volumes of free registrations across diverse audience segments within a limited timeframe.

Approach / Solution
intouch structured an integrated communication and acquisition system designed to maximize visibility and streamline attendee conversion. The approach combined content strategy with performance-driven media deployment, ensuring consistent messaging while addressing the distinct motivations of both business and consumer audiences.

By aligning social media management with targeted paid campaigns, the strategy focused on building awareness, sustaining engagement, and driving registrations through a coordinated digital ecosystem.

Execution Highlights

• Implemented a structured social media approach to communicate the breadth of the exhibition and engage multiple audience segments
• Developed and deployed paid campaigns focused on maximizing reach and driving free registrations
• Created engaging content tailored to highlight key sectors, experiences, and participation value
• Aligned organic and paid efforts to ensure consistency in messaging and efficiency in audience acquisition

Business Impact
The integrated approach enabled Thailand Mega Fair to strengthen its market visibility and effectively communicate its multi-sector offering to both B2B and B2C audiences. By structuring communication and media efforts into a unified system, intouch supported more efficient audience reach and registration generation.

This approach established a scalable framework for future editions, enabling the event to optimize its digital acquisition strategy while maintaining consistent engagement and positioning within the Saudi market.

Context / Challenge
Fontana, a brand-new circus show in Riyadh, faced the challenge of entering a market with no prior awareness or momentum. The goal was ambitious: generate excitement, build recognition, and drive 70,000 ticket sales within a compressed six-week period. Achieving this required overcoming low initial visibility and limited audience familiarity in a competitive entertainment landscape.

Approach / Solution
intouch structured a fully integrated awareness-to-conversion system combining social media, paid campaigns, PR, and influencer engagement. The approach focused on building anticipation, driving real-time engagement, and establishing clear pathways to ticket purchase. By aligning messaging, creative assets, and media deployment across multiple channels, the strategy transformed market unfamiliarity into a structured growth and conversion funnel.

Execution Highlights

• Implemented a multi-channel social media strategy to create visibility and sustain audience engagement
• Developed targeted paid campaigns to accelerate ticket purchase intent and optimize conversion efficiency
• Structured PR and influencer activations to generate earned media coverage and amplify awareness among key demographics
• Coordinated content creation and messaging across all touchpoints to reinforce excitement and drive sales action

Business Impact
The integrated system positioned Fontana as a high-profile entertainment offering in Riyadh, rapidly building brand recognition and audience interest. By structuring awareness and conversion efforts into a cohesive ecosystem, intouch enabled efficient ticket sales, strong engagement across digital and earned channels, and measurable business impact within a short time frame.

This approach established a scalable model for future event launches, combining visibility, engagement, and conversion into a repeatable framework for market entry and rapid revenue generation.

Context / Challenge
Rove Home, a luxury real estate project in the UAE, sought to clearly communicate its premium positioning to a highly targeted audience. The challenge was to translate the project’s unique lifestyle and design qualities into messaging that resonates with affluent buyers in a competitive property market.

Approach / Solution
intouch developed a structured creative strategy to align Rove Home’s brand identity with its ideal audience. The approach focused on defining a coherent narrative that conveys luxury, exclusivity, and lifestyle appeal, ensuring that every communication touchpoint reinforces the project’s value proposition.

By integrating social media management with strategic creative guidance, the solution transformed brand perception into a clear, compelling message that drives interest and engagement.

Execution Highlights

• Developed a tailored creative strategy reflecting Rove Home’s luxury positioning and audience aspirations
• Structured social media content to consistently communicate lifestyle, design, and exclusivity benefits
• Ensured alignment between messaging, visuals, and audience targeting across platforms
• Monitored engagement to refine content and maintain resonance with the target demographic

Business Impact
The integrated creative and social strategy strengthened Rove Home’s positioning within the UAE luxury real estate market. By clearly articulating the project’s unique lifestyle offering and aligning communication with audience expectations, intouch enhanced engagement quality and reinforced the brand’s aspirational appeal.

This strategic framework established a scalable foundation for ongoing brand communications, supporting sustained visibility, audience connection, and market differentiation.

Context / Challenge
Lebanese Gulf Bank sought to enhance its digital presence by providing users with intuitive access to its financial products and services. The challenge was to create a website that not only showcases offerings but also delivers tools and resources that empower users to explore banking solutions and stay informed about the bank’s latest updates.

Approach / Solution
intouch structured a comprehensive website development strategy that integrates user experience, information architecture, and brand communication. The approach focused on creating a system that balances accessibility, functionality, and visual clarity, ensuring that visitors can easily navigate services while engaging with relevant content.

By aligning design, content, and digital functionality, the solution transforms the website into a strategic platform that supports customer engagement and business objectives.

Execution Highlights

• Developed an intuitive website architecture to simplify access to banking products and services
• Structured digital tools and resources for exploring financial solutions and self-service options
• Implemented a design system that reflects the bank’s brand identity while enhancing usability
• Integrated content management capabilities to keep users informed of updates, offers, and news

Business Impact
The new website established a scalable digital platform that strengthens Lebanese Gulf Bank’s market positioning and enhances user engagement. By combining clarity, accessibility, and functionality, intouch enabled more efficient user interactions, improved information discovery, and reinforced the bank’s reputation as a modern, customer-centric institution.

This integrated approach provides a foundation for continuous digital growth, supporting ongoing updates, engagement strategies, and long-term scalability of the bank’s online presence.

Context / Challenge
Junior's entered the highly competitive Qatar market with the need to establish immediate brand awareness, differentiate its positioning, and drive early-stage customer acquisition in a saturated F&B landscape.

Approach / Solution
intouch developed and implemented an integrated 360° launch strategy, designed to align brand positioning with market expectations while building a cohesive communications ecosystem. The approach combined digital strategy, campaign architecture, and media planning into a unified system aimed at accelerating market entry and ensuring consistent messaging across all touchpoints.

Execution Highlights

• Structured the digital strategy to support brand introduction and sustained visibility
• Led the development and rollout of multi-channel launch campaigns
• Implemented media planning and advertising frameworks to optimize reach and audience targeting
• Coordinated cross-channel communication to maintain consistency in brand storytelling

Business Impact
The structured launch approach enabled Junior’s to establish a strong initial presence in Qatar, positioning the brand effectively within a competitive market. By integrating strategy, campaigns, and media into a single system, intouch supported more efficient audience engagement, strengthened brand recognition, and created a scalable foundation for ongoing growth and marketing performance.

Context / Challenge
Lilly Pharmaceuticals sought to translate a global campaign concept into the distinct cultural and communication landscapes of Saudi Arabia and the UAE. The challenge was to ensure the campaign maintained its global intent and consistency while resonating meaningfully with local audiences across both markets.

Approach / Solution
intouch developed a structured localization framework that bridged global strategy with regional relevance. This approach focused on adapting the campaign’s messaging, tone, and execution model to align with local cultural nuances, regulatory considerations, and audience expectations, while preserving the integrity of the original concept.

Execution Highlights
intouch led the end-to-end localization process, adapting campaign narratives and creative assets for both Saudi and Emirati audiences. This included refining messaging to ensure cultural resonance, aligning content with local communication standards, and implementing the campaign across relevant digital and media channels in each market.

Business Impact
The localized campaign enabled Lilly Pharmaceuticals to extend a global initiative into Saudi Arabia and the UAE with clarity and consistency. By structuring localization as a strategic process rather than a translation exercise, intouch supported stronger audience alignment, improved communication effectiveness, and a more scalable approach to regional campaign deployment.

Context / Challenge
Kiddzy was conceived to address a clear gap in the market: the lack of a scalable, user-friendly digital solution tailored specifically to nursery operations across the region. Administrators, staff, and parents were relying on fragmented tools and manual processes, limiting operational efficiency and weakening communication flows.

Approach / Solution
intouch developed a structured, all-in-one SaaS platform designed to function as a centralized operational and communication system. The solution was built to digitize daily nursery workflows while enabling seamless interaction between all stakeholders. The platform architecture focused on flexibility, scalability, and accessibility, ensuring it could adapt to varying nursery sizes and operational needs across different markets.

Execution Highlights

• Structured a customizable platform to support end-to-end nursery management
• Implemented role-based access to streamline interactions between administrators, staff, and parents
• Integrated multilingual capabilities to support diverse user bases across the region
• Enabled daily reporting and push notification systems to enhance real-time communication
• Developed flexible subscription models to accommodate different business requirements
• Incorporated SEO and mobile integrations to support visibility and accessibility

Business Impact
The platform enabled nurseries to transition from fragmented processes to a unified digital system, improving operational efficiency and communication quality. By centralizing management and engagement into a single scalable solution, Kiddzy strengthened its positioning as a purpose-built platform for the sector, while establishing a foundation for growth and regional expansion.

Context / Challenge
Première Events required a digital platform capable of supporting the growing demand for event discovery and ticket purchasing in Qatar. The challenge was to move beyond a static website and enable a seamless user journey that connects event browsing with real-time ticket booking, while enhancing user convenience and engagement.

Approach / Solution
intouch developed a structured web platform integrating a centralized ticketing system designed to streamline the end-to-end user experience. The approach focused on transforming the website into a transactional ecosystem, allowing users to explore events, access detailed information, and complete bookings within a unified interface.

Execution Highlights

• Implemented an integrated ticketing system enabling direct online booking
• Structured event detail pages to support informed user decision-making
• Enabled seat and zone selection functionality to enhance booking flexibility
• Optimized the user journey to connect discovery, selection, and purchase within a single flow

Business Impact
The platform repositioned Première Events from an informational website to a functional booking destination, improving user engagement and transaction efficiency. By consolidating event discovery and ticket purchasing into one system, intouch supported stronger customer experience, increased accessibility to events, and a scalable foundation for future platform growth.

Context / Challenge
Al Meera Consumer Goods Company, a long-established retail brand in Qatar, sought to revitalize its social media presence to better connect with modern audiences. The existing communication approach lacked the level of engagement and interactivity required to reflect evolving consumer expectations in the retail space.

Approach / Solution
intouch developed an integrated social communication system designed to reposition Al Meera’s digital presence as more dynamic, engaging, and audience-centric. The approach combined content strategy, paid media, and visual production into a unified framework aimed at enhancing interaction and strengthening brand affinity.

Execution Highlights

• Structured a social media strategy focused on increasing interactivity and audience participation
• Led the development of content ecosystems supported by photography and videography
• Implemented paid campaign frameworks to amplify reach and engagement
• Aligned content and media efforts to ensure consistency across all digital touchpoints

Business Impact
The transformation of Al Meera’s social media presence enabled a more engaging and interactive relationship with its audience. By structuring communication into a cohesive system, intouch supported improved engagement quality, strengthened brand perception, and established a scalable foundation for ongoing digital growth.

Context / Challenge
Qatar International Agricultural Exhibition required a structured communication approach to maximize visibility and engagement across its full lifecycle. The challenge was to ensure consistent audience attention before, during, and after the event, while maintaining momentum and amplifying its impact beyond the physical experience.

Approach / Solution
intouch developed and implemented an integrated event communication system combining social media and paid campaigns. The approach was designed to support continuous engagement across three key phases—pre-event awareness, live coverage, and post-event amplification—ensuring a cohesive narrative and sustained audience interaction.

Execution Highlights

• Structured pre-event communication to build anticipation and awareness
• Led full social media coverage throughout the 5-day event to capture real-time engagement
• Implemented paid campaign frameworks to amplify reach and visibility
• Extended communication into the post-event phase to sustain momentum and reinforce key messages

Business Impact
The phased communication system enabled AgriteQ to maintain consistent visibility and engagement throughout the event lifecycle. By aligning awareness, live coverage, and post-event amplification into a unified strategy, intouch supported stronger audience engagement, enhanced event positioning, and created a scalable framework for future editions.

Context / Challenge
Rose Sweets, one of Saudi Arabia’s long-standing dessert brands, faced increasing competition from modern and digitally native players. The challenge was to modernize its social media presence and drive immediate sales growth across both in-store channels and third-party aggregators within a short timeframe.

Approach / Solution
intouch developed a structured social and performance-driven communication system designed to reposition the brand while accelerating sales. The approach combined content modernization with tactical paid campaign frameworks, ensuring that brand visibility and conversion efforts were aligned within a unified growth strategy.

Execution Highlights

• Structured a refreshed social media approach to modernize brand perception
• Led the development of campaign-driven content aligned with sales objectives
• Implemented targeted paid campaigns to drive traffic and conversions across channels
• Aligned communication efforts with third-party aggregators to support transactional growth

Business Impact
The integrated approach enabled Rose Sweets to achieve a sustained increase of 30% in sales across in-store and aggregator channels on a month-to-month basis between October and December 2023. By aligning brand modernization with performance-driven campaigns, intouch strengthened market competitiveness, improved conversion efficiency, and established a scalable foundation for continued growth.

Context / Challenge
Yomma Expo, a 4-day experience in Riyadh focused on women and children, required a strong market entry strategy to attract both exhibitors and visitors. The challenge was to build awareness, define a compelling event identity, and drive participation at scale within a competitive events landscape.

Approach / Solution
intouch partnered with Cosmo Events to develop and implement an integrated communication system spanning the exprom and visprom phases. The approach combined creative development, social media strategy, and paid campaign frameworks to establish a distinct event positioning while driving targeted acquisition of exhibitors and attendees.

Execution Highlights

• Developed a vibrant slogan and key visual to define the event’s identity and positioning
• Structured social media communication to build awareness and engagement ahead of the event
• Implemented paid campaign strategies to attract qualified exhibitors and visitors
• Aligned creative, content, and media efforts into a cohesive communication flow

Business Impact
The integrated approach enabled Yomma Expo to effectively position itself in the market and achieve its participation objectives, attracting 150 exhibitors and 10,000 visitors. By structuring communication across creative, social, and paid channels, intouch supported stronger audience engagement, efficient acquisition, and a scalable framework for future event editions.

Context / Challenge
Place Vendôme sought to create distinctive digital content capable of capturing attention in a highly saturated social media environment. The challenge was to produce a piece of communication that not only stood out creatively but also conveyed a deeper narrative reflecting Qatar’s identity, bridging its cultural heritage with its modern transformation.

Approach / Solution
intouch developed a content-driven communication approach centered on a high-impact “zoom in / zoom out” video concept. The strategy was designed to translate a national narrative into an engaging visual format, integrating storytelling with platform-native content formats. This approach was embedded within a broader creative content system aimed at delivering unique, above-average digital experiences that drive both reach and interaction.

Execution Highlights

• Developed a concept-driven video using zoom-in techniques to highlight Qatar’s historical roots and zoom-out transitions to showcase its modern evolution
• Structured the narrative to balance cultural depth with contemporary visual storytelling
• Integrated the video within a broader content ecosystem including creative formats such as doodling, “find the spot,” postcards, and trend-driven reels
• Amplified the content through high-impact, buzz-oriented social media execution

Business Impact
The campaign delivered strong audience engagement and reach, generating 1,030,003 reach, 19,097 views, 2,145 likes, and 192 saves. Beyond performance metrics, the content strengthened Place Vendôme’s positioning as a culturally relevant and digitally forward destination, demonstrating the effectiveness of structured, insight-driven creative systems in driving both visibility and meaningful audience interaction.

Context / Challenge
Trocadéro, located within Place Vendôme, aimed to strengthen its digital presence and connect with a younger, family-oriented audience. The challenge was to create content that stands out in a highly competitive social media environment while remaining relevant, relatable, and aligned with the brand’s entertainment-driven positioning.

Approach / Solution
intouch developed a social communication system centered around meme-driven, relatable content formats designed to increase engagement and cultural relevance. The approach focused on translating everyday moments into shareable digital content, aligning brand communication with audience behavior and platform dynamics.

Execution Highlights

• Structured a content strategy built on meme-like, relatable storytelling
• Implemented consistent social media communication tailored to audience trends
• Aligned content tone with the brand’s playful and family-oriented identity
• Leveraged platform-native formats to enhance shareability and engagement

Business Impact
The approach enabled Trocadéro to establish a more engaging and culturally relevant digital presence. By structuring content around relatability and shareability, intouch supported improved engagement quality, strengthened audience connection, and created a scalable content model for sustained social media growth.

Context / Challenge
Ministry of Commerce and Industry Qatar required a structured communication approach to promote its digital initiatives and portals targeting enterprises and investors. The challenge was to effectively communicate complex services and drive awareness both locally and internationally, while maintaining clarity, accessibility, and institutional credibility.

Approach / Solution
intouch developed and implemented an integrated communication system combining video production and paid campaign frameworks. The approach focused on translating digital initiatives into clear, engaging narratives, supported by targeted media strategies designed to reach relevant business and investor audiences across multiple markets.

Execution Highlights

• Led the production of video content to communicate the ministry’s digital initiatives and platforms
• Structured messaging to simplify complex offerings for enterprise and investor audiences
• Implemented paid campaign strategies across local and international markets
• Aligned content and media deployment to ensure consistent and effective communication

Business Impact
The integrated approach enabled MOCI to enhance the visibility and understanding of its digital initiatives among target audiences. By structuring communication into a cohesive system, intouch supported improved engagement quality, strengthened institutional positioning, and created a scalable framework for ongoing outreach to both local and international stakeholders.

Context / Challenge
Zero Waste Qatar, part of the Ministry of Municipality Qatar, aimed to drive long-term behavioral change toward more sustainable practices. The challenge was to maintain consistent public engagement over an extended period while translating environmental awareness into actionable habits across diverse audiences.

Approach / Solution
intouch developed a structured social communication system designed to sustain awareness and progressively influence behavior. The approach focused on building an ongoing content ecosystem that educates, engages, and reinforces key sustainability messages, aligning communication with public interest and evolving environmental priorities.

Execution Highlights

• Structured a long-term social media strategy to support continuous awareness over a two-year period
• Implemented content frameworks focused on education and behavioral influence
• Aligned messaging with sustainability goals to ensure clarity and consistency
• Maintained ongoing audience engagement through relevant and accessible communication

Business Impact
The sustained communication approach enabled Zero Waste to strengthen its public presence and reinforce its positioning as a key environmental initiative in Qatar. By structuring awareness into a continuous system rather than isolated campaigns, intouch supported improved engagement quality, increased message retention, and a scalable foundation for long-term behavioral impact.

Context / Challenge
McDonald's in Qatar required a structured communication approach capable of driving both brand relevance and measurable digital engagement. The challenge was to balance culturally resonant storytelling with performance-driven objectives, including increasing mobile app adoption, user engagement, and maintaining consistent interaction across multiple digital channels.

Approach / Solution
intouch developed and implemented an integrated communication and growth system combining social media management, activation campaigns, and performance-driven marketing. The approach aligned culturally relevant moments with strategic growth objectives, ensuring that brand storytelling, user engagement, and app adoption were connected within a unified framework.

Execution Highlights

• Structured culturally driven activation campaigns, including Mother’s Day content focused on family appreciation and engagement
• Developed high-impact video content that generated strong social media buzz and audience interaction
• Implemented growth marketing strategies to increase mobile app downloads, active users, and engagement
• Led event-based communication, including Qatar National Day campaigns linking brand presence with national identity
• Managed end-to-end social media operations across platforms including Facebook, Instagram, Twitter, and Zomato
• Implemented content creation, publishing, scheduling, and paid boosting frameworks
• Delivered ongoing analytics, reporting, and strategic planning to guide performance optimization
• Supported real-time engagement through moderation and live event coverage

Business Impact
The integrated system enabled McDonald’s to strengthen its cultural relevance while driving measurable digital growth. By aligning activation campaigns with performance marketing and continuous social management, intouch supported increased app engagement, sustained audience interaction, and a scalable communication model capable of adapting to both cultural moments and business objectives.

Context / Challenge
McDonald's in Lebanon aimed to elevate consumer perception of its food quality within a highly competitive market. The challenge was to shift audience perception in a way that would capture attention, spark conversation, and reinforce product credibility through an unconventional yet engaging approach.

Approach / Solution
intouch developed a concept-driven activation built around an April Fools narrative, designed to blur the line between surprise and authenticity. The strategy combined teaser-driven communication, influencer engagement, and experiential activation into a unified system that leveraged curiosity and virality to reshape perception.

Execution Highlights

• Structured a teaser campaign announcing the introduction of sushi on April 1st, driving anticipation and speculation
• Implemented influencer outreach through exclusive invitations to a #sushiLovin event
• Led the development of a viral video that generated high levels of sharing and audience interaction
• Executed a live event where sushi was prepared using McDonald’s ingredients, reinforcing the quality message through experience

Business Impact
The activation successfully generated strong social buzz and audience engagement, turning a seasonal moment into a high-impact brand statement. By combining digital virality with a tangible product experience, intouch supported a shift in perception around food quality while demonstrating a scalable approach to culturally relevant, conversation-driven campaigns.

Context / Challenge
JJ’s Irish Restaurant is a social destination known for its atmosphere, food, and community-driven experience. The challenge was to clearly differentiate two of its key recurring events—“Jammin’” and “Microphone Madness”—across messaging and visuals, while maintaining a cohesive brand identity and driving audience engagement.

Approach / Solution
intouch developed a structured social communication system designed to position each event as a distinct experience within the broader brand narrative. The approach combined content strategy, visual differentiation, and performance analysis to ensure clarity in communication while enabling data-driven optimization of event promotion.

Execution Highlights

• Structured differentiated messaging and visual identities for “Jammin’” and “Microphone Madness”
• Implemented a social media content strategy aligned with the venue’s community-driven positioning
• Led ongoing content planning and publishing to support event visibility and engagement
• Delivered performance analysis and reporting to guide strategic decision-making

Business Impact
The structured approach enabled JJ’s to clearly position its event offerings, improving audience understanding and engagement. By integrating social media execution with continuous performance insights, intouch supported more informed decision-making, enhanced event promotion efficiency, and a scalable framework for optimizing the venue’s events calendar.

Context / Challenge
The Commercial Bank of Qatar aimed to strengthen its positioning as a leading digital bank in the region. Upon onboarding, the existing digital communication lacked clarity and social relevance, with overly corporate messaging that limited audience engagement and did not fully support the bank’s digital transformation narrative.

Approach / Solution
intouch developed a structured communication system focused on decluttering content, refining targeting, and aligning messaging with the brand’s digital positioning. The approach introduced a more audience-centric and socially relevant communication framework, combining strategic storytelling with campaign-driven execution to translate the bank’s digital vision into accessible and engaging narratives.

Execution Highlights

• Structured and optimized content strategy to focus on high-impact messaging and audience relevance
• Developed thematic campaign series aligned with the bank’s digital transformation narrative
• Implemented “Choose to Click” as a core series to reinforce digital adoption
• Led the rollout of targeted campaigns including “Just Like This,” “Endless Possibilities,” and “Does It Get Any More Digital”
• Aligned creative execution with distinct audience segments to improve communication effectiveness

Business Impact
The transformation of the digital communication approach enabled Commercial Bank to better articulate its digital positioning while increasing audience engagement. By shifting from corporate messaging to a structured, campaign-led system, intouch supported clearer brand differentiation, improved communication efficiency, and a scalable foundation for ongoing digital growth.

• Context / Challenge
  During a high-profile 5-day tournament, Qatar Tennis Federation needed to maximize digital visibility, audience engagement, and real-time relevance across social platforms. The challenge was to sustain continuous audience attention while translating live event momentum into measurable digital growth.

  Approach / Solution
  intouch structured a real-time content and engagement system designed to capture, amplify, and distribute key moments throughout the event. This approach combined high-frequency content production with a coordinated publishing framework to ensure consistent audience reach, engagement, and platform growth.

  Execution Highlights
  intouch implemented a live content engine delivering continuous social coverage, including the creation of over 290 stories throughout the event. Content distribution was optimized to maintain high organic reach per story, while platform-specific strategies were applied to drive audience growth and visibility across both Facebook and Instagram.

  Business Impact
  The structured approach enabled sustained audience engagement and measurable platform growth within a limited timeframe. Over the 5-day period, the federation achieved 770K total impressions, while expanding its social community with 550 new Facebook followers and 750 new Instagram followers. The consistency and scale of content delivery reinforced the federation’s digital presence and demonstrated the effectiveness of a systemized, real-time communications model in driving both reach and audience acquisition.

Context / Challenge
Barwa Real Estate required a cohesive launch strategy for the Furjan Wadi Lusail project during Cityscape 2021, with the objective of establishing a strong market presence and ensuring alignment between offline activation and digital visibility. The challenge was to translate a major real estate launch into a consistent, high-impact communications experience across both physical and digital touchpoints.

Approach / Solution
intouch structured an integrated communications framework that connected concept development, content production, and digital presence into a unified system. The approach focused on building a clear narrative for the project while ensuring that all channels—particularly social media—worked cohesively to amplify the launch and sustain audience engagement beyond the event.

Execution Highlights
intouch led the end-to-end concept creation for the project launch, aligning messaging and creative direction with the positioning of Furjan Wadi Lusail. This was supported by coordinated content production through dedicated shoots and the development of tailored creative assets. A structured social media presence was implemented to extend the reach of the launch and maintain consistent communication with target audiences.

Business Impact
The integrated approach enabled Barwa Real Estate to establish a unified and professional market presence for Furjan Wadi Lusail during a key industry event. By aligning concept, content, and digital channels, the initiative strengthened project positioning, improved the consistency of communications, and created a scalable foundation for ongoing audience engagement and future real estate launches.

Context / Challenge
Margherita Pizzeria, a newly opened authentic Italian restaurant in Mirqab Mall, needed to establish a strong visual identity and attract attention in a competitive dining market. The challenge was to differentiate the brand at launch and create immediate appeal among target audiences.

Approach / Solution
intouch developed a visually-driven communication approach designed to position Margherita as a distinctive and premium dining destination. The focus was on building a recognizable and engaging visual language that could consistently capture attention and reinforce the brand’s authenticity across its digital presence.

Execution Highlights
intouch led the development of bold, eye-catching, and unconventional visual content tailored to the brand’s positioning. Creative assets were structured to stand out within crowded social feeds while maintaining alignment with the restaurant’s identity and offering.

Business Impact
The approach enabled Margherita Pizzeria to establish a clear and differentiated visual presence at launch. By elevating the quality and distinctiveness of its content, the brand strengthened its positioning, improved audience engagement potential, and created a scalable creative foundation for ongoing marketing and communication efforts.

Context / Challenge
Saleh Hamad Al Mana required a consistent and scalable communications approach to manage the digital presence of multiple automotive brands—Nissan, Renault, and Infiniti—within the Qatar market. The challenge was to maintain brand differentiation while ensuring alignment across platforms, campaigns, and audience engagement over a sustained period.

Approach / Solution
intouch structured an integrated marketing and communications system to support the long-term management of all three brands. The approach combined creative strategy, content production, paid media, and brand listening into a unified framework designed to ensure consistency, responsiveness, and performance-driven execution across channels.

Execution Highlights
intouch led the development of creative concepts and their execution across social media and campaign initiatives, ensuring alignment with each brand’s positioning. This was supported by structured paid campaign management to amplify reach and engagement, alongside continuous brand listening to inform communication strategies. Content production was reinforced through dedicated photography and videography to maintain a high standard of visual communication.

Business Impact
The integrated and sustained approach enabled Saleh Hamad Al Mana to maintain a consistent and differentiated presence for each automotive brand over a three-year period. By aligning creative, media, and insights within a single system, the engagement model improved operational efficiency, strengthened brand positioning, and established a scalable foundation for ongoing marketing performance across multiple portfolios.

Context / Challenge
The American University in Dubai required a unified digital environment to streamline access to academic services, improve internal communication, and enhance the overall user experience for students, alumni, and staff. The challenge was to replace fragmented touchpoints with a centralized platform capable of supporting multiple user needs while maintaining flexibility and scalability.

Approach / Solution
intouch developed a user-centric digital platform structured as an integrated web portal, designed to function as a single gateway for academic and administrative interactions. The approach focused on combining usability, flexibility, and system integration to enable efficient content management, personalized access, and seamless navigation across different user groups.

Execution Highlights
intouch implemented a dynamic portal architecture featuring flexible creation of advanced pages, menus, and landing pages, supported by an intuitive landing page builder integrated with various system modules. The platform included a wide range of layout and template options to allow customized page design, alongside dynamic workflow management and role-based access control to ensure structured and secure user interactions. An enhanced editor with multi-template support enabled efficient content updates and ongoing adaptability.

Business Impact
The platform enabled the university to centralize and streamline digital interactions, improving accessibility and operational efficiency across departments. By structuring content management and user access within a single system, the solution enhanced communication flows, supported scalable growth, and provided a flexible foundation for continuous improvement of the university’s digital experience.

Context / Challenge
CNBC Arabia required a modern digital platform capable of serving as the central entry point for its content, services, and audience engagement. The challenge was to evolve the website into a comprehensive digital hub that supports both information delivery and real-time interaction, while aligning with the demands of a rapidly changing media landscape.

Approach / Solution
intouch structured an integrated digital platform designed to unify content, live broadcasting, and audience engagement within a single ecosystem. The approach focused on positioning the website as both an information gateway and an interactive communication channel, enabling seamless access to services while strengthening audience connection.

Execution Highlights
intouch developed a platform that consolidates general information about CNBC Arabia within a modern digital framework. The solution includes live streaming capabilities to provide continuous online access to broadcast coverage, alongside interactive modules designed to enable two-way communication with the audience. The platform was structured to serve both existing users and new visitors through an accessible and engaging digital experience.

Business Impact
The implementation transformed the website into a centralized and scalable digital asset, strengthening CNBC Arabia’s ability to engage audiences beyond traditional broadcasting. By integrating content, live streaming, and interaction within a unified system, the platform enhances user engagement, supports audience growth, and reinforces the network’s positioning in an increasingly digital-first media environment.

Context / Challenge
Al Aziziyah Boutique Hotel required a digital platform that could effectively represent its brand while serving as a central point of interaction for both existing and potential guests. The challenge was to move beyond a static online presence and establish a platform that supports engagement, communication, and ongoing digital relevance.

Approach / Solution
intouch developed a structured digital platform designed to function as the hotel’s primary communication and engagement hub. The approach focused on combining brand presentation with interactive capabilities, ensuring the website could support both information delivery and meaningful audience interaction within a cohesive system.

Execution Highlights
intouch implemented a website that consolidates essential brand and service information within a modern digital framework aligned with current marketing standards. The platform was structured to serve both returning and new visitors, supported by interactive modules that enable two-way communication between the hotel and its audience.

Business Impact
The solution established a centralized and scalable digital presence for Al Aziziyah Boutique Hotel, enhancing its ability to engage with guests and maintain consistent communication. By integrating information and interaction within a single platform, the hotel strengthened its digital positioning and created a foundation for sustained audience engagement and future growth.

Context / Challenge
Al Kanater faced a critical disruption in its e-commerce operations due to trademark infringement issues, resulting in the loss of Amazon listings and associated reviews across key markets in the USA and UAE. This directly impacted brand visibility, credibility, and sales continuity, requiring both legal resolution and rapid reconstruction of its digital commerce presence.

Approach / Solution
intouch structured a recovery and growth framework combining legal coordination, brand protection, and marketplace optimization. The approach focused on restoring access to the brand’s listings while simultaneously rebuilding a compliant, scalable presence on Amazon through structured content, brand registry integration, and enhanced product presentation.

Execution Highlights
intouch coordinated with IG Concept lawyers, who worked alongside Amazon Counsel to successfully regain access to Al Kanater’s listings. The brand was then enrolled in the Amazon Brand Registry, enabling full control over its digital presence. intouch developed and implemented all required assets, including A+ Listings, A+ Content, and a dedicated Storefront, ensuring consistency and quality across all product pages and brand touchpoints.

Business Impact
The structured intervention enabled Al Kanater to recover control over its marketplace presence and rebuild its brand environment on Amazon. By combining legal resolution with a fully developed content and storefront ecosystem, the brand re-established its positioning, improved the quality and consistency of its digital representation, and created a scalable foundation for future e-commerce growth.

Context / Challenge
Café Najjar required a structured approach to unify its product listings on Amazon within the USA market. The absence of a centralized brand environment created inconsistencies across listings, impacting brand clarity, discoverability, and overall marketplace positioning.

Approach / Solution
intouch developed a marketplace optimization framework focused on brand consolidation and content standardization. The approach centered on enrolling the brand within Amazon’s Brand Registry and building a cohesive ecosystem that aligns product presentation, brand identity, and customer experience across all listings.

Execution Highlights
intouch led the enrollment of Café Najjar into the Amazon Brand Registry, enabling full control over its digital presence. The team then structured and implemented all required assets, including A+ Listings, A+ Content, and a dedicated Storefront. These elements were designed to ensure consistency across product pages while enhancing the overall quality and clarity of the brand’s representation.

Business Impact
The initiative enabled Café Najjar to unify its Amazon listings under a consistent and controlled brand environment. By aligning content, structure, and presentation, the brand strengthened its positioning, improved the quality of its digital presence, and established a scalable foundation for future growth within the marketplace.

Context / Challenge
LVT, a new French pastry concept entering the Riyadh market, required a structured launch approach to establish its identity and differentiate itself within a competitive F&B landscape. The challenge was to build brand awareness from the ground up while ensuring a clear and consistent positioning from day one.

Approach / Solution
intouch developed a brand-led communication system focused on storytelling, visual identity, and performance-driven amplification. The approach centered on defining a compelling narrative for LVT and structuring a phased brand build-up that aligns content, social presence, and paid campaigns with the desired market positioning.

Execution Highlights
intouch led the ideation and content development for the launch phase, creating a cohesive story around the brand’s concept and offering. This was supported by high-quality photography and videography to establish a strong visual identity. A structured social media presence was implemented alongside targeted paid campaigns to amplify reach and drive initial awareness.

Business Impact
The integrated approach enabled LVT to enter the market with a clear and differentiated brand presence. By aligning storytelling, content, and media activation within a unified system, the launch strengthened positioning, enhanced audience engagement potential, and established a scalable foundation for ongoing brand growth in the Saudi market.

Context / Challenge
JMJ Group Holding entered the Qatari market with the ambition of establishing itself as a leading luxury real estate developer. The challenge centered on building immediate brand recognition, articulating a premium positioning, and maximizing visibility around key milestones—particularly its participation in Cityscape Qatar 2023 and its high-profile partnership with Zaha Hadid Architects.

Approach / Solution
intouch structured an integrated communications framework designed to support market entry and accelerate brand positioning. This approach combined always-on social media presence, strategic event amplification, and a centralized digital platform to ensure consistency across all touchpoints. The objective was to create a cohesive narrative that reinforces JMJ’s premium identity while aligning communication efforts with key business moments.

Execution Highlights
intouch developed and managed a structured social media ecosystem to introduce the brand and sustain audience engagement.
Event coverage was executed as a real-time content engine, capturing and amplifying JMJ’s presence at Cityscape Qatar to extend reach beyond the physical event.
In parallel, intouch led the development of a corporate website designed to serve as a central hub for brand storytelling, project showcasing, and stakeholder engagement.

Business Impact
The integrated approach enabled JMJ to enter the market with a clear and consistent brand presence, strengthening its positioning within the luxury real estate segment.
By aligning social media, event amplification, and digital infrastructure, intouch enhanced the quality and coherence of audience engagement while ensuring scalability for future campaigns and announcements.

Context / Challenge
Lusail International Circuit hosts some of the region’s most high-profile motorsport events, including Formula 1 and MotoGP. The challenge was to sustain audience engagement beyond peak event periods while maximizing the impact of live moments, ensuring that both global events and day-to-day fan interactions contributed to a consistent and compelling brand presence.

Approach / Solution
intouch developed a continuous communications ecosystem designed to bridge live event intensity with always-on audience engagement. This approach integrated real-time content production, social media management, and on-ground activations into a unified system that aligns event visibility with long-term community building. The objective was to transform episodic event spikes into sustained audience interest and engagement.

Execution Highlights
intouch led live social media coverage for major racing events, capturing and amplifying key moments in real time to extend their digital reach.
On-site activations were structured to enhance fan interaction and translate physical attendance into shareable experiences.
Photography and videography were executed as a continuous content pipeline, supporting both immediate event coverage and ongoing social media storytelling.

Business Impact
The integrated model enabled Lusail International Circuit to maintain consistent audience engagement across both peak events and off-peak periods.
By aligning live coverage with always-on content and fan activations, intouch strengthened the circuit’s positioning as a dynamic and fan-centric destination while improving the quality and continuity of its digital presence.

Context / Challenge
La Maison Palmier Boutique Hotel is a luxury 5-star boutique hotel positioned among the top 100 globally, offering a highly curated and immersive guest experience. The challenge was to translate this premium, in-person experience into a compelling digital presence, ensuring that social media effectively reflects the hotel’s level of sophistication while supporting visibility and demand generation.

Approach / Solution
intouch developed an integrated communications framework designed to replicate the on-ground guest experience across digital channels. This approach combined content production, social media management, and paid media into a unified system that aligns visual storytelling with performance-driven reach. The objective was to ensure that every digital touchpoint consistently reinforces the hotel’s positioning while driving qualified audience engagement.

Execution Highlights
intouch structured and managed the hotel’s social media presence to reflect its brand identity and experiential offering.
Photography and videography were led as a strategic content engine, capturing the property, ambiance, and guest experience in a way that translates effectively across platforms.
Paid campaigns were implemented to amplify reach, targeting relevant audiences and supporting sustained visibility in a competitive luxury hospitality landscape.

Business Impact
The integrated approach enabled La Maison Palmier Boutique Hotel to establish a cohesive and elevated digital presence aligned with its global positioning.
By bridging brand storytelling with targeted media distribution, intouch enhanced the quality of audience engagement while supporting scalable visibility and long-term brand equity.

Context / Challenge
Rymco sought to leverage International Women's Day as a strategic moment to strengthen its brand relevance and connect with a broader audience. The challenge was to move beyond conventional campaign messaging and position the brand as a meaningful enabler of women’s ambitions, while ensuring authenticity and resonance within the local context.

Approach / Solution
intouch developed a purpose-led communications framework that aligned the campaign narrative with Rymco Nissan’s brand positioning. The “Drive Her Dreams” initiative was structured as an integrated storytelling platform, designed to celebrate women’s achievements while reinforcing the brand’s role in supporting their aspirations. The approach focused on creating a cohesive narrative that connects emotional engagement with brand relevance.

Execution Highlights
intouch led the development and rollout of the campaign across digital channels, ensuring consistency in messaging and visual identity.
Content was structured to highlight empowerment narratives, positioning women at the center of the story while aligning with the campaign’s core message.
The campaign was activated as a coordinated communication effort, designed to maximize visibility and engagement during a key cultural moment.

Business Impact
The campaign enabled Rymco Nissan to strengthen its brand positioning as a socially aware and purpose-driven organization. By aligning communication with a meaningful narrative, intouch enhanced audience engagement quality and reinforced emotional connection with the brand, supporting long-term brand equity and relevance.

Context / Challenge
The ENTERTAINER Qatar required a consistent and engaging content engine to support its social media and paid media efforts. The challenge was to produce high-quality video content at scale while maintaining relevance across different audience segments, formats, and campaign objectives in a fast-moving digital environment.

Approach / Solution
intouch developed an integrated content and media framework designed to align video production with ongoing social and paid media strategies. This approach structured the entire process—from ideation to distribution—into a streamlined system, ensuring that content output is both creative and performance-driven. The objective was to create a scalable video ecosystem capable of supporting diverse campaign needs while maintaining consistency in brand communication.

Execution Highlights
intouch led the full video production cycle, from concept development to filming and post-production, ensuring alignment with campaign objectives.
Content was structured across multiple formats, including short-form, trend-driven videos and more refined, high-production assets, enabling adaptability across platforms.
Video outputs were integrated into social media and paid campaigns, supporting continuous engagement and targeted reach.

Business Impact
The structured approach enabled The ENTERTAINER Qatar to maintain a consistent and scalable content pipeline aligned with its marketing objectives.
By connecting content production with media execution, intouch enhanced engagement quality and ensured that video assets contributed effectively to both brand visibility and campaign performance.

Context / Challenge
Coral Oil faced a perception challenge in the Lebanese market, where a significant portion of the audience believed the brand to be newly established. The objective was to reposition Coral as a long-standing national player and reinforce its legacy as a contributor to Lebanon’s history and everyday life.

Approach / Solution
intouch developed a brand-led identity campaign designed to reconnect Coral with its heritage while making it culturally relevant to modern audiences. The approach centered on reframing the brand as an integral part of Lebanon’s identity, positioning it alongside well-known national landmarks. This was executed through a multi-channel communication system combining storytelling, video content, and audience participation to drive both awareness and engagement.

Execution Highlights
intouch led the development of a hero video featuring iconic Lebanese landmarks, culminating in the reveal of Coral’s 94-year presence in the country since 1926.
Two TVCs were structured around a distinctive, rhyme-based concept to create memorability and encourage audience participation.
The campaign was deployed across Facebook, Instagram, and YouTube, supported by paid media including YouTube preroll and bumper ads, Snapchat stories, and in-media placements.
Interactive mechanics were introduced, inviting users to create and share their own versions of the campaign, supported by competitions designed to reinforce recall and engagement.

Business Impact
The campaign successfully shifted audience perception, repositioning Coral as an established and culturally embedded brand.
High levels of user-generated content and online engagement demonstrated strong audience resonance, with widespread sharing across social platforms and integration into everyday digital behavior.
The campaign extended beyond digital, driving increased footfall at stations and contributing to sales growth, while strengthening brand recall and long-term market positioning.

Context / Challenge
Al Mana Media required a structured approach to improve its digital visibility and ensure its website could effectively rank across relevant search queries. The challenge was to align website architecture, content, and external signals in a way that supports discoverability while building long-term search engine credibility.

Approach / Solution
intouch developed a comprehensive search optimization framework designed to connect website structure, content strategy, and external authority signals into a unified system. This approach covered the full lifecycle—from initial setup and indexing readiness to ongoing on-site and off-site optimization—ensuring that the website is both technically aligned with search engine requirements and strategically positioned around targeted keywords.

Execution Highlights
intouch led the setup phase by structuring the website for search engine indexing, defining page content relevance, and aligning it with targeted keyword strategies.
On-site optimization was implemented to enhance page performance and content alignment, including keyword selection, title and meta tag optimization, image tagging, URL structuring, sitemap generation, and internal linking frameworks.
Off-site optimization focused on building domain authority through external link development, submission across search engines and platforms, and the creation of inbound links to key services and pages.
The process was structured to deliver progressive results over a 4 to 6-month period, aligned with indexing cycles and evolving search methodologies.

Business Impact
The integrated approach enabled Al Mana Media to establish a stronger and more structured digital presence, improving its ability to appear in relevant search queries.
By aligning technical optimization with content and authority-building efforts, intouch enhanced the website’s visibility, credibility, and capacity to generate sustained organic traffic over time.

Context / Challenge
FNB Finance underwent a strategic rebranding in January 2018, transitioning from CFC Group to align with its ownership under FNB Bank. The primary challenge was to ensure a seamless transition in market perception, minimizing confusion while clearly communicating the name change to existing and potential customers.

Approach / Solution
intouch developed a focused communication framework centered on clarity, repetition, and consistency. The approach was built around a single, memorable message designed to anchor the transition across all touchpoints, ensuring that the renaming is immediately understood while maintaining brand continuity. This was supported by a cohesive visual and content system tailored for digital platforms.

Execution Highlights
intouch led the development of a unifying campaign message, “بالاسم تغيّرنا,” reinforcing the name change through a culturally relevant and memorable expression.
Visual assets were structured to support the message, including carousel ads and a short-form video designed for digital engagement.
The campaign was consistently deployed across Facebook and Instagram, ensuring repeated exposure and reinforcing clarity around the transition from CFC to FNB Finance.

Business Impact
The structured communication approach enabled a smooth transition with minimal audience confusion.
The consistency of messaging and sustained visibility ensured strong message retention, with only a limited number of confusion cases, which were promptly addressed.
Overall, the campaign supported a controlled and effective brand transition, reinforcing FNB Finance’s positioning while maintaining audience trust and continuity.

Context / Challenge
dipndip required a unified approach to managing its digital presence across multiple markets. The challenge was to ensure consistency in brand communication, product storytelling, and user experience while accommodating the operational needs of different countries and ongoing updates such as product launches and packaging changes.

Approach / Solution
intouch developed a centralized digital growth framework designed to align strategy, execution, and governance across all markets. This approach structured global digital marketing efforts into a cohesive system, ensuring consistency in messaging and visual identity while allowing for localized adaptability. In parallel, intouch implemented a unified website architecture and experience strategy to standardize how the brand is presented and experienced across regions.

Execution Highlights
intouch led the development and oversight of the global digital marketing strategy, ensuring alignment across all countries and communication channels.
Content production, including photography and videography, was structured to support ongoing product launches, announcements, and brand updates.
Website management included defining structure, UX/UI standards, and overseeing development across multiple country platforms to ensure a consistent and scalable digital ecosystem.

Business Impact
The integrated approach enabled dipndip to maintain a consistent global brand presence while improving operational efficiency across markets.
By centralizing strategy and standardizing digital assets and platforms, intouch enhanced the quality and coherence of brand communication, supporting scalable growth and long-term digital alignment.

Context / Challenge
Shawarmanji sought to highlight its rapid growth and achievements over a relatively short period. The challenge was to communicate this success in a way that resonates with audiences, reinforcing the brand’s maturity, credibility, and strong market presence despite its young age.

Approach / Solution
intouch developed a concept-driven communication framework centered around the idea “Akbar min 3omor,” positioning the brand as more mature and established than its years suggest. The approach translated this narrative into a relatable and culturally engaging story, using symbolism to connect brand growth with perceived wisdom and experience.

Execution Highlights
intouch led the development of the campaign concept, using children as a creative device to reflect the contrast between age and maturity.
The campaign was structured to highlight Shawarmanji’s achievements while maintaining a tone that is both engaging and memorable.
Content was deployed across digital platforms, ensuring consistent delivery of the campaign message and reinforcing its core narrative.

Business Impact
The campaign enabled Shawarmanji to strengthen its brand positioning by reframing its growth story into a compelling and differentiated narrative. By aligning creative storytelling with strategic messaging, intouch enhanced audience engagement and reinforced the perception of the brand as established, credible, and forward-moving.