intouch

SOW: Paid Campaigns

Challenges:

• Existing stock underperformed due to the recent war in the country
• Decline in shopping intent and limited awareness of the boutique and its offerings

Solutions:

• Launch awareness initiatives
• Rolled out two campaigns to support the sales phases: 40%, 70%
• Introduced the new SS25 collection through awareness and outdoor advertising to boost visibility

Insights Achieved: In 3 months

• For the 70% and 40% campaigns, the ads were delivered 26M times, reaching the full target audience of 1.2M users
• We achieved 186K full video views and generated 5.4K likes across the campaign period.

For HEC Paris in Qatar’s 15th Anniversary, we developed a powerful marketing campaign that highlighted their legacy and impact in Qatar through strategic storytelling, digital engagement, and creative visuals throughout the pre-launch, launch and post launch phases.

CONCEPT: LEGACY & GROWTH

• What did HEC Paris, Doha look like 15 years ago, and what’s changed the most since then?
• Was there a defining moment when you felt, "We’re really making an impact in the region"?
• What were some of the biggest challenges the campus overcame early on, and what did we learn?
• How has the profile of our participants evolved over the years?
• If you could go back to year one, what would you tell your past self about this journey?

Background: The United Nations Economic Commission for Europe (UNECE), established in 1947, is focused on promoting economic integration and cooperation among its 56 member states across Europe, North America, and Asia. As part of its mission, UNECE engages in setting standards and norms to facilitate international cooperation, including in the field of transportation.

Challenge: The global inconsistency in road signs can lead to confusion, reduce road safety, and impede international travel and commerce. Recognizing the need for standardization, UNECE initiated the E-Corss project aimed at unifying road signs globally to enhance road safety and facilitate international travel.

Solution: We partnered with UNECE on this groundbreaking initiative by leveraging its expertise in design and digital solutions. The team undertook the ambitious task of redesigning over 5000 road signs to create a unified global standard. To support this initiative, we developed a user-friendly website that allows Government representatives from every country to customize signs easily using a drag-and-drop interface. This platform enables users to download high-resolution versions of the signs for printing and implementation. Additionally, we are responsible for creating the logo and branding for the E-Corss project, ensuring a coherent and recognizable identity across all communications.

Results: The E-Corss project successfully introduced a standardized set of road signs, significantly contributing to road safety and easing international travel. The user-friendly design interface facilitated by the new website has been widely adopted and praised for its accessibility and practicality. This initiative has set a precedent for international cooperation in road safety and standardization.

Background: Kamakan, a visionary brand in Dubai, merges nostalgia with contemporary luxury, offering an array of premium chocolates, dates, coffee, nuts, and flowers. Designed to evoke cherished memories through a sensory journey, Kamakan distinguishes itself by engaging all five senses, embodying a retro yet sophisticated style. The name Kamakan hints at a return to the cherished past, “the way it used to be,” creating a unique market niche in the luxury gourmet sector.

Challenge: The luxury gourmet market in Dubai is highly competitive, with numerous brands vying for consumer attention through uniqueness and quality. Kamakan needed to establish a strong brand identity that not only stood out from the competition but also resonated deeply with consumers’ desires for personalization and sensory engagement.

Solution: Leveraging Philip Kotler’s marketing principles, we conducted extensive market research to carve out a distinctive position for Kamakan. The strategy centered on the retro theme while incorporating modern touches that appeal to a diverse consumer base. The concept of customizable products was introduced, allowing consumers to engage creatively with the brand by choosing their preferred colors and composing their own hampers and flower arrangements.

The sensory experience was enhanced through:

Visuals: A vibrant color palette with Red, Blue, Mint, and Yellow, paired with either black or white to maintain a sophisticated duotone style. / Taste: Premium quality ingredients offering a luxurious tasting experience. / Smell: Aromatic elements in the store, including fresh coffee and floral scents, create an inviting atmosphere. / Sound: Carefully selected music that enhances the shopping experience, reinforcing the retro theme. / Touch: High-quality materials and textures used in packaging and product displays to convey luxury and attention to detail.

Results: Kamakan quickly became a beloved destination for luxury shopping in Dubai, known for its unique blend of tradition and modernity. The brand’s focus on customizable experiences not only attracted a broad customer base but also fostered strong customer loyalty and engagement. Sales exceeded expectations, particularly in customizable hampers and flower arrangements, which became popular gifts and personal indulgences.

Market: Qatar

Scope: Social Media | Paid Campaigns | Photography & Videography

About: Sports Corner is the largest sports retailer in Qatar.

Their main goal was boosting app adoption and encouraging usage of the app.

Market: Saudi Arabia

Scope: Strategic Campaigns | Paid Campaigns | E-Commerce Storefront Management

About: Laifen is an international brand now launching in KSA, aiming to upgrade daily hairstyle routines.

Part of the scope was working on the campaign ideation for the launch, along with the execution through still images and videos.

Market: Iraq

Scope: Social Media | Paid Campaigns

About: IDB is a leading commercial bank offering a wide range of retail, corporate, and investment banking services. Established in 2011, it provides innovative financial solutions to individuals and businesses across Iraq and the Middle East. 

Market: Lebanon

Scope: Website Development

About: The website was designed to provide users with easy access to its financial products and services, offering tools exploring banking solutions, and staying informed about the bank’s latest updates and offerings.

Market: Qatar

Scope: Digital Strategy, Campaigning, Media Planning, Advertising

About: We initiated the brand launch of Junior's Qatar with a comprehensive 360 approach through strategic campaigns.

Market: Saudi Arabia | UAE

Scope: Strategic Campaigns

About: Founded in 1876, Lilly is a global pharmaceutical company that unites caring with discovery to create medicines that make life better for people around the world.

Our collaboration with Lilly was focused on recreating a global concept and localizing it to the Saudi and Emirati markets.

The website was focusing on including a ticketing system that offers users the ability to directly book tickets to the latest and trendiest events in Qatar, by checking the event details and selecting their preferred zones and seats.

Market: Qatar

Scope: Social Media | Creative Services | Paid Campaigns | Brand Listening | Photography & Videography

About: We have handled Saleh Hamad Al Mana automotive brands, Nissan, Renault & Infiniti, for 3 years.

Our scope has focused on creative concept and execution on social and campaigns.

Market: Qatar

Scope: Social media | Shoots | Creative Services

About: Throughout our collaboration with Barwa Real Estate, our focus was launching Furjan Wadi Lusail project in CityScape 2021 from concept creation to online presence.

Brief

A limited number of branded units situated in Jumeirah Golf Estates, where each street is associated with a project named after a flower.

Insight

With only 130 villas available, "edition" was added after Elie Saab's name. "Jasmine" was inspired by Elie Saab's fragrances, and "lane" highlights the unique feature of the villas being in a single row.

Brand Direction

We utilized dark green to evoke a sense of greenery in the surroundings and complemented it with a dark golden color to introduce a touch of luxury.

Market: UAE

Scope: Social Media | Creative Strategy

About: Rove home is a luxury real estate project in UAE. We guided the branded through a creative strategy that perfectly communicates to their ideal audience. 

Market: Saudi Arabia

Scope: Social Media | Paid Campaigns

About: Thailand Mega Fair is a 3-day exhibition in Riyadh showcasing diverse retail and services industries like food, lifestyle, wellness, and tourism, targeting both B2B and B2C audiences.

We partnered to create engaging content, manage social media, and run paid campaigns to drive awareness and free registrations for attendees.

Market: Saudi Arabia

Scope: Social Media | Paid Campaigns | PR | Influencers

About: Fontana is a brand new circus show in Riyadh. Our mission was to create awareness about the show, create excitement and handle the ticket sales conversions.

Campaign Objective: Ticket Sales

Duration: 6 weeks only

Challenges: Selling tickets for this new Show in Riyadh that was not known in the market with no previous momentum building and aiming to get 70,000 tickets sold in 6 weeks only

Market: Saudi Arabia

Scope: Creative Services | Social Media | Paid Campaigns

About: Yomma Expo is a 4-day event celebrating women and children with activations, panels, and activities for fun, learning, and bonding coming soon to Riyadh.

We partnered with Cosmo Events for exprom & visprom phases coverage to create a vibrant slogan, key visual, and manage social media and paid campaigns to attract 150 exhibitors & 10,000 visitors.

Market: Saudi Arabia

Scope: Social Media | Paid Campaigns

About: Rose Sweets is one of the oldest authentic Saudi brands offering sweet bites with oriental and western fusion.

Our main challenge was to modernize the brand’s social media presence and increase sales in a short period of time, due to high competition, through tactical campaigns.

We were able to achieve 30% sales in store and through 3rd party aggregators month to month from October 2023 till December 2023. 

Market: Bahrain

Scope: Social Media

About: JJ’s is a really cool spot where people gather for the vibe, the food and meeting new folks.

One of the challenges the brand had was promoting and differentiating two of their events “ Jammin’ ” and “Microphone Madness” from messaging to visuals.

Our social media approach and report analysis allowed the company to make strategic decisions in improving their offerings and events calendar.

Market: Qatar

Scope: Social Media | Paid Campaigns | Photography & Videography

About: Al Meera is a well known supermarket chain in Qatar that has been in the market for ages.

The main objective behind Al Meera social media scope was to make it more fun, engaging and interactive. 

Market: Qatar

Scope: Social Media | Paid Campaigns

About: We have covered the Qatar International Agricultural Exhibition during pre-event preparations, 5-day full coverage & the post event, along with a high-impact awareness campaign.

Market: Qatar

Scope: Social Media

About: Welcome to the fun and relatable meme-like content of Trocadéro, the magical family amusement center located in Place Vendôme.

Market: Qatar

Scope: Social Media

About: We had the pleasure to work on this account, which is part of the Ministry of Municipality, for over two years, with the goal of raising awareness and pushing people towards a greener future.

Market: Qatar

Scope: Video Production | Paid Campaigns

About: As part of our collaboration with MOCI, we managed the video production for the ministry’s digital initiatives and portals aimed at enterprises and investors.

Our scope also included handling MOCI’s digital campaigns, both locally and internationally.

Market : Saudi Arabia

Scope : Social Media | Paid Campaigns | Photography & Videography

About : LVT is a French pastry new concept that opened in Riyadh. Part of the scope was handling ideation & content for the opening, as well as the launch paid campaigns.

Based on the brand’s current situation, our plan covered creating a story behind LVT and a brand build-up direction ensuring the targeted positioning.

Market: Qatar

Scope: Social Media | Event Coverages & Shoots | Website

About: JMJ is Qatar’s leading luxury real estate developer with whom our collaboration mostly revolved around launching the brand in the market, as well as communicating their participation in City Scape Qatar 2023, along with promoting their partnership with Zaha Hadid Architects.

Activation

Mother’s day played a big role with our communications in Qatar as the importance of families is blended in the culture itself.

We had content emphasizing on appreciation amongst young children towards their mothers with a McDonald's theme relationship. The video was very successful and created a big buzz on social media.

Growth Marketing

Project Objective: Increase downloads, active users, and overall engagement with the McDonald's mobile app.

Target Audience:

Existing McDonald's customers (encourage app adoption)

New customers (drive initial app downloads and trial)

Focus on mobile-first users who order and pay through the app.

Events

On Qatar National Day, we included content emphasizing the importance of showing patriotism through a video that portrays the link between Qatar and McDonald’s.

What do we do for McDonald’s Lebanon & Qatar?

A great job, obviously! But for real, here’s our SOW:

• Moderation on all channels (Facebook, Instagram, Twitter, Zomato)
• Publishing, Scheduling, Boosting social media content
• Content Creation, Curation and Design
• Analytics and reporting on a monthly and yearly basis (other timeline is exceptional)
• Strategic and activation plans
• Event live coverages
• Client and agency meetings

April fools activation. We wanted to elevate the user perception for McDonald’s food quality. We sent out private invitations to influencers inviting them to attend a #sushiLovin event on 1stof April.

During the last week of March, we released this teaser video announcing that McDonald’s will server sushi on 1st of April. The video went viral with people commenting and sharing that this is April fools post.

Actually, we planned the whole event, and served sushi from McDonald’s ingredients.

How we shifted the digital communication strategy of Commercial Bank

Upon acquiring the account of Commercial Bank, our first duty was to declutter and retarget the content being pushed out, while also being selective about what works, what doesn’t and how we could capitalize on what their brand is about.

Their communication plan for going digital was very corporate and lacking a social approach. As per their request of pushing this message out and positioning the brand as one of the leading digital banks in the region, we brought to life several campaigns and series, with a creative twist targeting different audiences dedicated to this topic, such as:

• Series: Choose to click
• Campaign 1: Just like this
• Campaign 2: Endless Possibilities
• Campaign 3: Does it get any more digital

Market : Qatar

Scope : Social Media | On-Site Activations | Photography & Videography

About : For over 3 years, our partnership with LIC extended from action packed live coverages of some of the biggest most awaited main events in F1 and MotoGP to engaging social activities with the fans on a daily basis. 

Place Vendôme QND zoom in video

The purpose of the QND zoom in video is to convey the transformation of Qatar over the years, highlighting both its historical roots and modern advancements.

RATIONAL

This video utilizes a combination of zoom in and zoom out techniques to effectively communicate two key messages. Firstly, by zooming in, it emphasizes the historical aspects of Qatar, showcasing its rich heritage and cultural significance. Secondly, by strategically zooming out, it aims to demonstrate the remarkable progress and development that Qatar has undergone, portraying it as a modern and thriving nation. Overall, the video serves to celebrate Qatar's evolution and convey a message of pride in its past and present achievements.

INSIGHTS

2,145 LIKES

19,097 VIEWS

192 SAVES

1,030,003 REACH

Creative Content

The objective of the strategy was to create unseen, unique, and above-average content through:

• Creative content (Doodling, Find the Spot, Postcard, Never Have I Ever, and relevant trendy reels)
• Big buzzing content 

Market: Ivory Coast

Scope: Social Media | Paid Campaigns | Photography & Videography

About: A luxury 5-star boutique hotel in the heart of Abidjan, ranked among the top 100 globally, offering a full experience for visitors. Our job is to replicate this experience and translate it to a social media language.

Rymco - Drive Her Dreams: International Women's Day Campaign

Campaign Objective: Empower women and celebrate their achievements on International Women's Day, positioning Rymco Nissan as a key enabler for their aspirations.

We offer The Entertainer Qatar comprehensive social media and paid media campaign video services. Our expertise spans from ideation and content creation to filming and editing, ensuring a seamless process from start to finish. We produce a wide range of videos, from short, trendy reels to upscale, polished productions, tailored to engage and captivate your audience.

On December 2019, Coral wanted to generate awareness that it’s an established Lebanese Station contributing to a better Lebanon as there was a confusion amongst the audience about Coral being a brand new company.

To achieve our objective, we came up with a video featuring different Lebanese known monuments like Rashaya Castle, Train etc. At the end of the video, we exposed that Coral has been there for 94 years since 1926 as if it was also one of the Lebanese Monuments.

The 45-second video was featured on Facebook and Instagram and contributed in changing users perception.

Identity Campaign

To achieve our objective, the 2 TVCs were published online on Coral Oil Facebook, Instagram and YouTube accounts.

The TVCs and the banners with the slogan, were also sponsored as Youtube Preroll and Bumper ads, on Snapchat stories and Inmedia (on websites).

The 2 TVCs were based on an end rhyme so we played around it and challenged users to come up with their own versions.

In addition to that, we created competitions based on scenes from the TVCs for users to keep it on top of the user’s mind ( ad recall)

User’s interaction with Coral was a proof of success of this campaign!

Buzz online: The brand was mentioned on Facebook and Instagram by users creating their own version of the ad, even in games like PUBG! Many official pages in Lebanon shared the ad and reviewed it as a funny one. There was even a sticker (inspired from the ad) trending on Whatsapp! The hashtags #عبي_طاقة_إيجابية( new slogan of Coral ) & #موزة_وتفاحة (sentence from the ad) were also trending online.

Buzz offline: Footfall on the stations. The sales number was increasing. Users were passing by the station to get Coral’s services and to recreate their own version of the ad with the employees. 

Set Up: After we have a clear assessment and Once the website is ready, our team will start setting up all onsite optimization tools and contents to generate and index pages over search engines, the process is a critical one as it defines the type of content of each page to be indexed over search engines and define the relation between the website content and the searched keywords.

Onsite Optimization: at this step our team will be optimizing performance of pages and creating internal links between relevant content over the pages to create a historic relation between matched keywords used through search engines. The content of Meta Tags, Titles, body texts, and images naming will be optimized to serve the purpose of being visible on targeted search requests.

• Keywords selection

• Title Tag Optimization

• Meta Tags Optimization

• ALT Tags Optimization

• Hyperlink Optimization

• Sitemap Generation

• XML Sitemap Generation

• Making URLs friendly

• Proper Linking Structure

• Right Keyword Density

Offsite Optimization: creating trust for a website goes side by side with creating relations with trusted sources/websites to list content and links towards the main website. Through this phase our team will be working on creating trust over various websites through placing inbound links to several services and packages within the website. It is worth noting that having visible results will take between 4 to 6 months depending on the content indexing and new methodologies, which might be launched during this period.

• Submit the links of the website into the Search engines & social media platforms

• Creating trust between the website & external portals

• Drive traffic from external portals

• New 1-way Incoming Links 150 per month

• XML Sitemap Submission in Google

• Sitemap Submission in Yahoo

• Sitemap Submission in Bing

• Social Bookmarking Links

• Social Media Links

Renaming Campaign

On January 2018 CFC Group changed it’s name to FNB Finance since it was acquired by FNB BANK in 2000. The primary goal of the campaign was to transition as smoothly as possible.

Our Strategy:

To tackle our challenges, we developed a single phrase signifying the name change, as well as developing eye-catching visuals to be advertised as carousel ads and a short video.

Finally, we used the same message to continuously post on Facebook and Instagram to hammer down the issue and prevent confusion.

The message we used was بالاسم تغيّرنا in Arabic, signifying the name change with wordplay twist and CFC is now FNB Finance in English.

Result:

The renaming campaign was successful and tackled our challenges directly. Only 3 cases were recorded where fans were slightly confused with the renaming; However they were handled instantly.

Market : Global Brand

Scope : Global Digital Marketing Strategy | Websites | Photography & Videography

About : We have recently onboarded dipndip to manage their global digital strategy and oversee its implementation across all countries to ensure consistency. From product launches and announcements to occasional packaging updates and more, we handle it all.

Our scope also includes managing the global website structure, UX/UI, and development for various countries.

Shawarmanji requested a campaign to highlight their achievements in the past years, so we came up with a concept “Akbar min 3omor” which explains how Shawarmanji managed to be so successful, wise and mature is so much little time. Using children was the main conceptual resemblance of “being mature”

Overview:

Creating a customizable SaaS platform for nursery management and communication.

Initial Message: All-in-One Nursery Platform

Objective: Digitize daily operations and connect admins, staff and parents

Reason: Fill the gap for a scalable, user-friendly system tailored to nurseries across the region.

Highlights:

• Multilingual
• Role-Based Access
• Daily Reports & Push Notifications
• Flexible Subscriptions
• Built-in SEO & Mobile Integrations

CNBC ARABIA's website are the main entry point to all other services and solutions. It will include:

• General information about CNBC ARABIA to fit the new era of digital marketing.
• Online solution for already existing visitors, as well as a tool to engage with new visitors.
• The ability to watch live coverage online with Live Streaming
• Interactive Modules, which allow two-way online communication between CNBC ARABIA and its audience. 

• During the 5-day event we gained 550 new followers on Facebook and 750 on Instagram
• We created more than 290 stories during the 5-day event with organic reach per story exceeding 3,000
• We gained an impressive 770K total impressions during the 5-day event

Margherita is one of the best authentic Italian places in Qatar which newly opened in Mirqab Mall.

Our approach was creating eye-catchy, out of the box visuals.

We developed a dynamic, user-centric web portal for AUD that serves as an all-in-one gateway for students, alumni, and staff to access academic information, manage registrations, and enhance internal communication.

Key Features:

• Flexible creation of advanced pages, menus, and landing pages
• Intuitive landing page builder integrated with various system modules
• A variety of layout and template options for customized page design
• Dynamic workflow management and role-based access control
• Enhanced editor with support for multiple templates

THE BOUTIQUE HOTEL's website is the main entry point to all other services and solutions. It will include:

• Basic information about "THE BOUTIQUE HOTEL" to fit the new era of digital marketing.

• Online solution for already existing visitors, as well as a tool to engage with new visitors.

• Interactive Modules which allow two-way on line communication between "THE BOUTIQUE HOTEL" and its audience.

Countries: USA / UAE

Brief:

• Trade Mark Infringement
• Brand Registry Development
• Listing Development

Result: Loss of Amazon Listings & Reviews

Action:Trade Mark Infringement: IG Concept lawyers worked with Amazon Counsel and gained access to Al Kanater ListingsEnrolled the Brand with the Amazon Brand Registry service and developed all the

required material:

• A+ Listing
• A+ Content
• Storefront

Product Links:

• Storefront: https://www.amazon.com/stores/AlKanaterSince1977/page/C38B9180-1161-4D03-B18A-95ACC74F1D14?ref_=ast_bln
• Listing Sample: https://www.amazon.com/Al-Kanater-Natural-Chemicals-No-Whitening/dp/B08DG295LF/ref=sr_1_3?crid=27DZ4BATZI84L&dib=eyJ2IjoiMSJ9.g-p44CeS1EJZXeV7YeYwnf-T7S9ToRrAE9jncTKAZ8S8Mapwx9PA1vynP8CHpdGcvic1g9cH0FTE3bZ-pcCPxjVgdagtWwZbZWp5ABPDGkxx9GTvXDirXbFjEcovzz587ZEqQ5Ity_MJLwyJ356_GeZBlVGIgcmLY-NZdCIRXcRmnQdvvHMSDDjta11DUKxZBOqpI5Wk5iH_97T--o69YK2VIQOz17qjHNgIvZoeA3k.vniKJOGQ8pvB6v33FUG7rcDSVO8mjg3-5QcY4LMgAtY&dib_tag=se&keywords=al%2Bkanater&qid=1712580759&sprefix=al%2Bkanater%2Caps%2C325&sr=8-3&th=1

Country: USA

Brief:

• Brand Registry Development
• Listing Development

Result: Unifying the brand listings

Café Najjar Cardamom Overall Pick

Action:Enrolled the Brand with the Amazon Brand Registry service and developed all the required material:

• A+ Listing
• A+ Content
• Storefront

Product Links:

• Storefront: https://www.amazon.com/stores/Caf%C3%A9Najjar/page/4C6E31A5-7AA3-4D3B-B227-2C62C19F7995?ref_=ast_bln
• Listing Sample: https://www.amazon.com/Najjar-Classic-Cardamom-Turkish-style-Lebanon/dp/B002ABW7GW/ref=sr_1_2?crid=MEW0EFMTB7UU&dib=eyJ2IjoiMSJ9.e_WLu_JMbSFNnlmRGscB1dmr7hY-2kwZNTjDv0WLXAHxIvBdzTbO64_iwazhO0ttqIwJmANAPltBNffIUxc8xz3aC4J3SaGbi5G7nYcBxSRd1qjOf_FXe2pIcrA-_dr00gFr_hBFAyNkW-k6um1KokAkJTqbz5nRlOcxb5Gkoi7juZBrawmZeNA0wr6Gxl7hoQscxnMJRaa95Nh-maqB5NRVY_VWpV5oGSppd9hx7_HX3bs32rFBQ3w58JfSDi4gqdDQOYk2tmy5JcNhruxbV-GxZuTsJH5Qo4HFo2RC9sU.uAeYyRNqfVhJrdNl9fyzeqHLhBA5vPTblcuGk2iQut0&dib_tag=se&keywords=cafe+najjar&qid=1712581208&sprefix=cafe+najjar%2Caps%2C201&sr=8-2